Riding the challenge Annual Review of Football Finance 2021 Sports Business Group July 2021 A Annual Review of Football Finance 2021 | Section title goes here The European football market contracted by 13% in 2019/20, the first reduction since the global financial crisis in 2008/09 and the Premier League experienced its first ever decline in revenue. B Annual Review of Football Finance 2021 | Contents Contents Foreword 02 Edited by Dan Jones Delivering results worldwide 07 Sub-editor A heavy challenge 08 Chris Wood Trusted backline 10 Authors Theo Ajadi, Tom Ambler, Sumeet Dhillon, Chris Hanson, Europe’s premier leagues 12 Zal Udwadia and Izzy Wray Impact of COVID-19 on investment into football 24 Sports Business Group Telephone: +44 (0)161 455 8787 Premier League clubs 28 The Hanover Building, Corporation Street, Manchester M4 4AH E-mail:
[email protected] The women’s game 40 www.deloitte.co.uk/sportsbusinessgroup Football League clubs 42 July 2021 NFTs and the iteration of football fandom 50 Player transfers 52 Football and climate – a sporting chance? 54 Please visit our website at www.deloitte.co.uk/sportsbusinessgroup The leading team in the business of sport 56 to download a copy of the full report. The critical challenge: How is football tackling 58 Databook price £1,000 (Discounted price for students and educational racism and discrimination? establishments £100). 01 Annual Review of Football Finance 2021 | Foreword Riding the challenge Welcome to the 30th edition of the Annual Review of Football Too much pressure Of