Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Free

FREE POUR YOUR HEART INTO IT: HOW STARBUCKS BUILT A COMPANY ONE CUP AT A TIME PDF

In Pour Your Heart Into Itformer CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything Read more Read less. Customers who viewed this item also viewed. Page 1 of 1 Start over Page 1 of 1. Review "By offering a detailed account of how Starbucks captured the psyche of its audience, Schultz reveals a purely American truism: If you can capture the imagination of your audience, you have a winner. He lives in Seattle. She lives in Bellevue, Washington. No customer reviews. How are ratings calculated? Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness. Most helpful customer reviews on Amazon. Verified Purchase. So at Castle Rock, we are in the process of creating a vision statement, or perhaps creating some stronger branding within the community. Of course, there are hundreds of books from the religious community on this topic, but instead of reading the same stuff repackaged, I always look to read for other sources to create more creativity within myself. A leader needs a wide variety of material to think outside of the box, and when you think about Starbucks, whatever you think of the coffee, but you cannot say that the company has not branded itself well. It is highly known in this culture. So wanted to read about this man that accomplished a lot. Howard Schultz grew up poor, and has done a great job leading the company. Even when he stepped away, the company started to fail, but he came back, and the company took off again. The book is really fun to read, and is insightful on the journey of growing the company. It is a great story, but there is also a lot of practical advice. You have to root your organization in values and principles because if you have to think through every choice, you are killing valuable time. I liked the chapters on growing large, and feeling small. I liked the people focused dynamics. A lot of the topics translate into the church world well. If you are looking for a light read, this is a good book, and will make you think about your church culture too. I loved reading this book. The author wrote it with what I consider a simple yet effective storytelling rythm that captivates and inspires the reader. Schultz talks about his childhood as a poor kid from Brooklyn, and how the example of this dad, who couldn't find inspiration in his life, threw him to be entrepreneurial and never to give up. The author writes all the way from the begining, how he knew Starbucks while working at a big company, and how he left his comfortable lifestyle and salary to pursue his dream: a project he could call his own. Some of the messages this books gives are clear and direct. Some of Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time ones I remember are: - People connect with Starbucks because of what it stands for, not what it is. Many more quotes can be written, because the books pages are filled with lessons for everyone thinking about starting their own business, or improving their existing one. For years I was not a big coffee drinker. Somehow I survived college without giving into the caffeinated demon of the dark roast. However, a year after graduate school, I found myself working for a university that had me help manage the on campus coffee shop. Quickly I learned the science and art that is espresso making. Over time I was transformed from a delicate Frappuccino drinker to a serious espresso connoisseur also known as a coffee snob. Soon I began to critique the subtle nuance of every coffee shop I visited. Most were very consistent with being inconsistent. Depending on the barista, your latte could be delicious or terribly bitter. Only one place could give me a reliable tasty latte with great service. This is how I became very impressed with Starbucks. Eventually I learned a lot more about Starbucks as a company. I heard about its lightning fast rise to the top, the way it hires and trains its baristas, and its community involvement. Pour Your Heart into It chronicles the history of Starbucks and how it grew into a national brand synonymous with great coffee. From the Schultz's account, you see that the success of Starbucks occurred not by well-developed strategic business planning or incredibly good luck. Starbucks rose to the top because everyone at Starbucks - from the part-time barista to the CEO - believed in the company. Each employee is passionate about working for Starbucks and Starbucks was passionate about each employee. This book is a very interesting and personal account about the rise of Starbucks. I definitely recommend this to anyone interested in running an organization with passion and authenticity. Go to Amazon. Discover the best of shopping and entertainment with Amazon Prime. Prime members enjoy FREE Delivery on millions of Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time domestic and international items, in addition to exclusive access to movies, TV shows, and more. Back to top. Get to Know Us. English Choose a language for shopping. Sell on Souq. Amazon Advertising Find, attract, and engage customers. Audible Download Audio Books. Alexa Actionable Analytics for Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time Web. Shopbop Designer Fashion Brands. Pour Your Heart Into It

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It is only with the heart that one can see rightly. What is essential is invisible to the eye. One is the original Starbucks, founded ina company passionately committed to world-class coffee and dedicated to educating its customers, one on one, about what great coffee can be. The other is the vision and values I brought to the company: the combination of competitive drive and a profound desire to make sure everyone in the organization could win together. I wanted to blend coffee with romance, to dare to achieve what others said was impossible, to defy the odds with innovative ideas, and to do all this with elegance and style. In truth, Starbucks needed the influence of both parents to become what it is today. Starbucks prospered for ten years before I discovered it. I learned of its early history from its founders, and I'll retell that story in Chapter Two. In this book, I will relate the story the way I experienced it, starting with my early life, because many of the values that shaped the growth of the enterprise trace their roots back to a crowded apartment in Brooklyn, New York. One thing I've noticed about romantics They try to create a new and better world far from the drabness of everyday life. That is Starbucks' aim, too. We try to create, in our stores, an oasis, a little neighborhood spot where you can take a break, listen to some jazz, and ponder universal or personal or even whimsical questions over a cup of coffee. From my personal experience, I'd say that the more uninspiring your origins, the more likely you are to use your imagination and invent worlds where Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time seems possible. I was three when my family moved out of my grandmother's apartment into the Bayview Projects in They were in the heart of Canarsie, on Jamaica Bay, fifteen minutes from the airport, fifteen minutes from Coney Island. Back then, the Projects were not Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time frightening place but a friendly, large, leafy compound with a dozen eight-story brick buildings, all brand-new. The elementary school, P. Still, no one was proud of living in the Projects; our parents were all what we now call "the working poor. Still, I had many happy moments during my childhood. Growing up in the Projects made for a well-balanced value system, as it forced me to get along with many different kinds of people. Our building alone housed about families, and we all shared one tiny elevator. Each apartment was very small, and our family started off in a cramped two-bedroom unit. Both my parents came from working-class families, residents of the East New York Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time of Brooklyn for two generations. My grandfather died young, so my dad had to quit school and start working as a teenager. As a result, his lungs were always weak, and he often got colds. After the war, he got a series of blue-collar jobs but never found himself, never had a plan for his life. My mother was a strong-willed and powerful woman. Her name is Elaine, but she goes by the nickname Bobbie. Later, she worked as a receptionist, but when we were growing up, she took care of us three kids full time. My sister, Ronnie, close to me in age, shared many of the same hard childhood experiences. But, to an extent, I was able to insulate my brother, Michael, from the economic hardship I felt and give him the kind of guidance my parents couldn't offer. He tagged along with me wherever I went. I used to call him "The Shadow. I watched with pride as he became a good athlete, a strong student, and ultimately a success in his own business career. I played sports with the neighborhood kids from dawn to dusk every day of my childhood. My dad joined us whenever he could, after work and on weekends. Each Saturday and Sunday morning, starting at 8 A. You had to be good there, because if you didn't win, you'd be out of the game, forced to watch for hours before you could get back in. So I played to win. Luckily for me, I was a natural athlete. Whether it was baseball, basketball, or football, I jumped right in and played hard till I got good at it. I used to organize pickup games of baseball and basketball with whatever kids lived in the neighborhood--Jewish kids, Italian kids, black kids. Nobody ever had to lecture us about diversity; we lived it. It's always been a part of my personality to develop an unbridled passion about things that interest me. My first passion was for baseball. At that time in the boroughs of New York, every conversation started and ended with baseball. Connections and barriers with other people were made not by race or religion but by the team you rooted for. The Dodgers had just left for Los Angeles they broke my father's heart, and he never forgave thembut we still had many of the baseball greats. I remember walking home and hearing play-by-play radio reports blaring out of open windows on every side of the courtyard. I was a die-hard Yankees fan, and my dad took my brother and me to countless games. We never had good seats, but that didn't matter. It was the thrill of just being there. Mickey Mantle was my idol. I Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time his number, 7, on my shirts, sneakers, everything I owned. When I played baseball, I mimicked Mickey Mantle's stance and gestures. When The Mick retired, the finality of it was hard to believe. How could he stop playing? As I watched the tributes to him, and listened to the other players say good-bye, and heard him speak, I felt deeply sad. Baseball was never the same for me after that. The Mick was such an intense presence in our lives that years later, when he died, I got phone calls of consolation from childhood friends I hadn't heard from in decades. Coffee was not a big part of my childhood. My mother drank instant coffee. When company came over, she'd buy some canned coffee and take out her old percolator. I remember listening to it grumble and watching that little glass cap until finally the coffee popped up into it like a jumping bean. It was only as I grew older that I began to realize how tight the family finances were. On rare occasions we'd go to a Chinese restaurant, and my parents would discuss what dishes to order, based solely on how much cash my dad had in his wallet that day. I felt angry and ashamed when I realized that the sleepaway camp I attended in the summer was a subsidized program for underprivileged kids. After that, I refused to go back. By the time I got to high school, I understood the stigma of living in the Projects. Canarsie High School was less than a mile away, but to get there I had to walk down streets lined with small single-family homes and duplexes. The people who lived there, I knew, looked down Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time us. Once I asked out a girl from a different part of New York. I remember how her father's face dropped in stages as he asked:. There was an unspoken judgment about me in his reaction, and it irked me to see it. As the oldest of three children, I had to grow up quickly. I started earning money at an early age. At twelve, I had a paper route; later I worked behind the counter at the local luncheonette. At sixteen, I got an after-school job in the garment district of Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time, at a furrier, stretching animal skins. It was horrendous work, and left thick callouses on my thumbs. I spent one hot summer in a sweatshop, steaming yarn at a knitting factory. I always gave part of my earnings to my mother--not because she insisted but because I felt bad for the position my parents were in. Still, in the s and early s, the American dream was vibrant, and we all felt entitled to a piece of it. My mother drummed that into us. She herself had never finished high school, and her biggest dream was a college education for all three of her kids. Wise and pragmatic in her blunt, opinionated way, she gave me tremendous confidence. Over and over, she would put powerful models in front of me, pointing out individuals who had made something of their lives and insisting that I, too, could achieve anything I set my heart on. She encouraged me to challenge myself, to place myself in situations that weren't comfortable, so that I could learn to overcome adversity. I don't know how she came to that knowledge, because she didn't live by those rules. But she willed us to succeed. Years later, during one of her visits Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time Seattle, I showed my mother our new offices at Starbucks Center. As we walked around, passing departments and workstations, seeing people talking on the phone and typing on computers, I could tell her head was just spinning at the size and scope of the operation. Finally, she edged closer to me and whispered into my ear "Who pays all these people? During my childhood, I never dreamed of working in business. The only entrepreneur I knew was my uncle, Bill Farber. He had a small paper factory in the Bronx, where he later hired my father as a foreman. I didn't know what work I would eventually do, but I knew I had to escape the struggle my parents lived with every day. I had to get out of the Projects, out of Brooklyn. I remember lying in bed at night and thinking What if I had a crystal ball and could see the future? But I quickly shut out the thought, for I realized I would be too frightened to look into it.