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John Calvin DATE: July 7, 2003 FROM: Patricia Van Gerpen SUBJECT

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John Calvin DATE: July 7, 2003 FROM: Patricia Van Gerpen SUBJECT Tourism’s June 2003 Monthly Status Report Page 1 MEMORANDUM TO: John Calvin DATE: July 7, 2003 FROM: Patricia Van Gerpen SUBJECT: Tourism’s June Monthly Status Report Rural Tourism Development Spoke with representative of Cygnus Expositions regarding the addition of the Farm/Ranch Workshops to DakotaFest in 2004 and 2005. Received information from Department of Agriculture regarding Tourism’s involvement in the South Dakota Value Added Agriculture Conference in March 2004. Will participate in a conference call in July to begin planning for this conference. Public Relations Began compiling follow-up information/evaluations for report of the “Have You Been To…?” campaign for National Tourism Week (NTW). Will choose passport winner once all passport game booklets are returned. Tourism awarded $1,000 to an attendee of the customer service front-line training seminars as part of the NTW campaign. Researched historic churches in South Dakota and made recommendations to Ideals Guide to Historic American Churches. Worked with company for satellite feed of Fort Sisseton Historical Festival. Interviewed attendees, logged tape, and selected sound bites for transmission. Media tracking is in place. Finalized plan for satellite feed of annual Jazz Fest in Sioux Falls in July. Drafted contract for satellite feed provider. Contacted head of the National Cowboy Mounted Shooting (NCMS) Championships regarding their June 2004 event, and provided a variety of information to be used in their publications. Discussed further promotional opportunities for the event, which will draw more than 200 competitors, their families, and a number of vendors. Interviewed and/or provided information/press kits to Fox affiliates in South Dakota, KDLT, Dakota Dunes – 30-sec commercial spot, and Sioux Falls Argus Leader on the Siouxland Renaissance Festival and general travel trends thus far this year; Capitol City Journal for story on Lewis and Clark Trail Guide; New York Post for general travel information; Denver Post on Laura Ingalls Wilder; Richmond Daily Tourism’s June 2003 Monthly Status Report Page 2 Times-Dispatch, Virginia, on Lewis and Clark; JLO Productions for Missouri River scenics; Shayam Balse, California, for Sturgis Rally footage and Black Hills shots for program on The Travel Channel; Vera Foss Bradshaw, Iowa, on the Vinegar Museum; Don Payne, Nevada; Rachael Reynolds, The Daily Journal, Illinois; James Overton, New Mexico; Carleen Ramsey, Ohio, for Black Hills Trails and ATV riding information; Voice of America for South Dakota profile on national and international radio program; fact checked South Dakota information for Rand-McNally publication; South Dakota Public Radio for 2Nation Tours campaign; Premier Tourism Marketing on upcoming South Dakota articles in Leisure Group Travel and Travel Tips – made recommendations about places and events for inclusion in the publications; and freelance writer Jackie Johnson who is working on an upcoming South Dakota story in Motor Coach West. Researched airline magazines and compiled list of editors and writers to contact with South Dakota story ideas. Acquired the use of two Jet Skis for promotional purposes. Press hits with circulation and estimated ad equivalence: Newspapers – Watertown Public Opinion (14,849) for ad equivalence of $766; Aberdeen American News (18,000) two articles for ad equivalence of $2,081; Sioux Falls Argus Leader (73,167) for ad equivalence of $73; Rapid City Journal (35,465) for ad equivalence of $396; and Capitol Journal (4,636) for ad equivalence of $21. Magazines – Midwest Living (830,000) for ad equivalence of $630,000; Arthur Frommer’s Budget Travel (450,000) for ad equivalence of $120,000; and Mobil Motorist (400,000) for ad equivalence of $50,000. Radio – Dakota News Network’s On the Record (KOLY AM Mobridge and KGFX AM Pierre) for one hour for ad equivalency of $2,700. Web – MSNBC. Total ad equivalence is $806,037. Group Tour Completed follow-up to group tour co-op to 96 tour companies returning coupon requesting additional information. Mailed group tour co-op information and sign-up form to South Dakota’s 66 American Bus Association and National Tour Association members. Drafted production schedule for group co-op ad for placement in the November issue of Destinations magazine (circulation of 6,000) and possibly another publication. An overrun of the co-op ad is printed so that Tourism can mail it to more than 3,000 domestic tour operators. Mailed coupon and Lewis and Clark brochure to 1,368 domestic tour operators giving them the opportunity to request a Group Tour Planning Guide and other South Dakota publications via the coupon. Attended meeting to discuss motorcoach weight limits with representatives from the Governor’s Office, Highway Patrol, and Department of Transportation. Contacted Alex Johnson Hotel and Rapid City as they offered a South Dakota package via Ontour magazine, a trade publication, for the promotion on South Dakota and the Rocky Mountain International region. Tourism’s June 2003 Monthly Status Report Page 3 Along with representatives from the Great Lakes and the Cultural Heritage Center, Tourism staff met with owners of the Mule Head Ranch and Springer Ranch regarding regional and state promotions and ranches as vacation destinations. Completed follow-up to 42 leads from TIA International Pow Wow in St. Louis. Hosted Jacob Van Splunter, who is writing articles on Pierre, Deadwood, the Lewis and Clark Trail, and the George S. Mickelson Trail for outdoors magazines and travel magazines. Sent group tour information to New Millennium Vacations, Colorado; Shockey Tours & Charters, Tennessee; Texas, New Mexico & Oklahoma Coach, Texas; Diane DeMuse and St. Francis Travelers, Wisconsin; Frontier Tours & Travel, Nevada; Premier World Tours, Golden Gate Tours, and Tour America, California; Creative World Travel, Louisiana; Gray Line of the Black Hills; Famillion, Norway; RBFB Marketing, United Kingdom; Carol Ward, Australia; Care Free Getaways, Canada; and Jan Doets with American Travel, The Netherlands. Hosted a journalist from the United Kingdom who is writing a book about the Wild West and Native American culture, called “Back in the Saddle.” He writes for the Guardian, a United Kingdom newspaper. He visited Rapid City, Deadwood, Pine Ridge Indian Reservation, and Custer. Assisted a photographer from the United Kingdom with his itinerary for trip in June and July. He is interested in Real America – rodeos, working ranches, and pow wows. Provided several brochures and contact information. Met with Tourism staff regarding BBC Holiday Travel as they plan to film a South Dakota feature in July/August. Also discussed ways to assist a journalist who is doing a feature article on movies filmed in South Dakota. Attended See America Week, a journalist tradeshow in London with the Rocky Mountain International partner states of Wyoming, Montana, and Idaho. Trained United Kingdom tour operators and had appointments with 13 journalists. Press hits with circulation include: Itinerari E Luoghi Trekking –article on Lewis and Clark Trail – 20 pages on the trail by Paolo Picciotto and Emanuela Ferro. Circulation 55,000, June 2003. They were hosted in South Dakota and the region in summer 2002. I Viaggi di Repubblica, monthly consumer magazine dedicated to travel, circulation 697,000, May 1, 2003, published eight pages on the Rocky Mountain International region, the Buffalo Roundup, the West, and cowboys. The article was written by Maria Grazia Casella with photographer Guido Cozzi, who attended the Buffalo Roundup three years ago. Corriere Della Sera is a daily newspaper with a circulation of 894,000. Their Sunday, May 1, 2003, edition featured a one-page article on Crazy Horse Memorial. AAA/CAA Fulfilled requests to AAA/CAA offices and independent travel agencies in two Canadian provinces and the following states: California, Colorado, Iowa, Michigan, Minnesota, Missouri, Montana, Nebraska, New Jersey, Ohio, Pennsylvania, Wisconsin, and South Dakota. Charted states of origin of participants and sites/places in South Dakota where the AAA/CAA familiarization tour was hosted over the past four years. Tourism’s June 2003 Monthly Status Report Page 4 Outdoors Received 1,777 fishing postcards back from the direct mail campaign to 13,000 people. This is a return of 13.7 percent. Contact winner of the fishing vacation, who is from Nebraska. Drafted planning worksheet for the update/reprint of the Hunting and Fishing Guide. Guide will be completed with assistance from the Department of Game, Fish and Parks (GF&P). Worked with officials from GF&P to create maps of the birding trail sites for the Birding Trail Booklet. Delivery date is set for mid-July of 13,200 copies of the guides. Worked with organizers on the location of a fall hunt for 15 writers and manufacturer representatives from Winchester, Ruger and Browning. Called a number of lodges regarding ability to host this group and guides regarding availability. Contacted some participants. Provided information from various entities to organizers developing a pheasant hunt, ice-fishing trip, and game-feed. Contacted writers specializing in the wild-game cooking niche. Lined up locations and writers for a mid-season duck hunt in northeast South Dakota. Writers represent WildFowl, Racine Journal Times (Wisconsin), Sports Afield, and Gun Dog. Set up sites for filming fishing and hunting shows for Northland Adventures. Met with group of journalists hosted by Dakota Arms. Discussed South Dakota outdoor opportunities and provided additional information. Sent letters and press kits to follow up with attendees. Contacted a number of outfitters and guides statewide regarding promotional opportunities with Tourism, and how they can generate media write-ups and television series for their areas. Contacted Pure Fishing of Iowa to obtain equipment for use in department hostings. Will send Adventure Travel Guide booklet to printer in July. Interviewed and/or provided information to America Outdoors magazine; Columbia Times and Steve Brigman for hunting information, Missouri; Traveling Wingshooter; Cowboy Mounted Shooting Association, Arizona; and G-Man Outdoor Adventure, South Dakota.
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