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The Economic Impact of Franchised New Vehicle Retailers on the New

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Box 7510 6WXG\6SRQVRUHGE\ Trenton, NJ 08628 (609) 883-5056 1HZ-HUVH\&RDOLWLRQRI$XWRPRWLYH5HWDLOHUV www.njcar.org Study produced by: Auto Outlook, Inc. 5 Great Valley Parkway &RQILGHQWLDOUHSRUW Suite 234 FRPSLOHGIURPGDWD Malvern, PA 19355 (610) 648-3805 www.autooutlook.com 0D\ 7KHZRUOGZLGHILQDQFLDOV\VWHPLVWHHWHULQJRQWKHEULQNFRQVXPHUFRQILGHQFHLVDWDQDOOWLPHORZUHWDLO DQGZKROHVDOHFUHGLWPDUNHWVKDYHVHL]HGXSOLNHWKHDOXPLQXPHQJLQHEORFNRQD9HJDDQGLFRQLF $PHULFDQDXWRPDNHUVDUHRQOLIHVXSSRUW7KHVHDUHWKHZRUVWRIWLPHVIRUDXWRUHWDLOHUVRIZKRP KDYHFORVHGXSVKRSLQWKHSDVW\HDUV$QRWKHURIWKHFDUGHDOHUVGRLQJEXVLQHVVLQ1HZ-HUVH\ FRXOGWKURZLQWKHWRZHOWKLV\HDU«DQGWKDW VLI*0RU&KU\VOHUGRQ WILOHIRUEDQNUXSWF\SURWHFWLRQ ,W VIDLUWRVD\WKHUHKDVQHYHUEHHQDPRUHGHVSHUDWHPRPHQWLQWKHKLVWRU\RIDXWRUHWDLOLQJLQ1HZ -HUVH\,QRUGHUWRJLYHVRPHFRQWH[WWRWKHFXUUHQWFULVLVLQWKHFDUEXVLQHVVWKLVUHSRUWWDNHVDVOLJKWO\ GLIIHUHQWDSSURDFKWKDQLQ\HDUVSDVW5DWKHUWKDQVLPSO\UHSRUWQXPEHUVWKLV\HDU·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ealership Financial Summary-2008 James B. Appleton EXVLQHVVIRUHYHU\RQHIURPVDOHVSHUVRQQHOWRFDUZDVKHUVDQGILQDQFHSURIHVVLRQDOVKDVEHHQ VWDJJHULQJ5HODWHGLQGXVWULHVWKDWVHOOWRGHDOHUVDQGVXSSO\WKHVHORFDOEXVLQHVVHVZLWKHYHU\WKLQJIURP President $YHUDJHGHDOHUVKLSVDOHV FRPSXWHUDQGWHOHFRPPXQLFDWLRQVVHUYLFHVWRVWDWLRQDU\DQGRIILFHVXSSOLHVKDYHORVWHPSOR\PHQWWRR New Jersey Coalition of :HHVWLPDWHWKDWPRUHWKDQMREVZHUHORVWLQWKHUHWDLODXWRVHFWRUDQGUHODWHGEXVLQHVVHVLQ $YHUDJHGHDOHUVKLSFRQWULEXWLRQVWRFKDULWDEOHFDXVHV Automotive Retailers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´ZKDW·VJRRGIRU*0LVJRRGIRU$PHULFDµ7KDWPD\RUPD\QRWEHDVWUXHWRGD\DVLW $YHUDJHGHDOHUVKLSUHWDLOXVHGYHKLFOHVDOHVXQLWV RQFHZDV%XWWKHUHFDQEHQRGRXEWWKDWZKDW·VJRRGIRUWKH*0 DQG+RQGDDQG%0:DQGHYHU\RWKHU PDNH GHDOHULVJRRGIRUWKH6WDWH7UHDVXU\-REVVDOHVWD[UHYHQXHSURSHUW\WD[HVDGYHUWLVLQJDQGRWKHU UHODWHGHFRQRPLFDFWLYLW\VXUURXQGLQJWKHFDUEXVLQHVVVXVWDLQVRXUFRPPXQLWLHVDQGGULYHVWKH6WDWH HFRQRP\IRUZDUG 6KRZQDERYHLVDVXPPDU\RIDYHUDJHGHDOHUVKLSILQDQFLDOVWDWLVWLFV 0RVWHFRQRPLVWVSUHGLFWLWZLOOEHODWHEHIRUHWKHUHWDLODXWRHFRQRP\VWDUWVWRSLFNXSDJDLQ DQGYHKLFOHVDOHVUHVXOWVGXULQJ /HW·VKRSHWKHZRUVWLVEHKLQGXVDQGWKDWZHKDYHDOUHDG\EHJXQWKHORQJVORZFOLPERXWRIWKH HFRQRPLFGROGUXPVWKDWKDYHZUHDNHGKDYRFRQWKHDXWRPRWLYHHFRQRP\DQGWKH6WDWH%XGJHW 7KLVUHSRUWSURYLGHVDVXPPDU\RIWKHLPSDFWWKDWQHZ IUHTXHQWO\UHIHUUHGWRDVWKH´PXOWLSOLHUHIIHFWµ 'XULQJIUDQFKLVHGQHZYHKLFOHGHDOHUVKLSV $XWRPRELOHGHDOHUVKLSVVSHQWDWRWDORIRYHU IUDQFKLVHGDXWRPRELOHGHDOHUVKDYHRQWKH1HZ-HUVH\ 7KLVUHSRUWZDVSUHSDUHGE\$XWR2XWORRN,QFDQ LQWKH6WDWHJHQHUDWHGDWRWDORIRYHUMREV PLOOLRQRQDGYHUWLVLQJGXULQJYHUVXV HFRQRP\$VFOHDUO\LOOXVWUDWHGWKHDXWRPRWLYH LQGHSHQGHQWDXWRPRWLYHPDUNHWDQDO\VLVÀUPDQGLV -REFUHDWLRQE\WKHLQGXVWU\GHFOLQHGIURP PLOOLRQLQ UHWDLOLQJLQGXVWU\LVFULWLFDOO\LPSRUWDQWWRWKHKHDOWKRI VSRQVRUHGE\WKH1HZ-HUVH\&RDOLWLRQRI WRZKLOHWKHWZR\HDUGHFOLQH WR )UDQFKLVHGQHZYHKLFOHGHDOHUVKLSVLQWKH6WDWHKDG WKH6WDWH·VHFRQRP\EXWWKHLQGXVWU\KDGEHHQGHDOWD $XWRPRWLYH5HWDLOHUV LVH[SHFWHGWRH[FHHG WRWDOVDOHVRIELOOLRQLQDGHFOLQH FULWLFDOEORZE\WKHVHYHUHHFRQRPLFUHFHVVLRQ 1HZ-HUVH\UHVLGHQWVHDUQHGPRUHWKDQELOOLRQ FRPSDUHGWRWKHWRWDORIELOOLRQ7RWDO 7KURXJKRXWWKHUHSRUWWKHUHDUHDQQXDOFRPSDULVRQVRI &RQWDFWLQIRUPDWLRQLVRQWKHEDFNSDJH DVDUHVXOWRIDXWRPRWLYHGHDOHUVKLSRSHUDWLRQVLQ VDOHVDUHSURMHFWHGWRIDOOEHORZELOOLRQLQ HFRQRPLFLQGLFDWRUVIRUDQGSURMHFWHG DGHFOLQHRIYHUVXV$VXEVHTXHQW DGHFOLQHRIPRUHWKDQYHUVXV ÀJXUHVIRU 7KHSURMHFWLRQVDUHEDVHGRQ GURSLVH[SHFWHGLQ $YHUDJHGHDOHUVKLSVDOHVZHUHPLOOLRQLQ WUHQGVHVWDEOLVKHGGXULQJWKH)LUVW4XDUWHURI $YHUDJHGHDOHUVKLSSD\UROOLQZDV GRZQIURPPLOOLRQLQ$YHUDJH 7KHVHDQQXDOFRPSDULVRQVSURYLGHDFOHDU PLOOLRQGRZQIURPPLOOLRQLQ GHDOHUVKLSVDOHVDUHH[SHFWHGWRIDOOEHORZ GHPRQVWUDWLRQRIWKHLQGXVWU\GRZQWXUQ $YHUDJHGHDOHUVKLSSD\UROOLQLVSURMHFWHGWREH PLOOLRQLQ PLOOLRQ &ROOHFWLYHO\DXWRPRELOHGHDOHUVFRQWULEXWHGRYHU 6SHFLÀFHVWLPDWHVDUHSURYLGHGIRUGLUHFWDQGLQGLUHFW 'HDOHUVKLSVFROOHFWHGRUSDLGDWRWDORIRYHU PLOOLRQWRFKDULWDEOHFDXVHVYHUVXV HPSOR\PHQWSHUVRQDOLQFRPHDQGWD[FROOHFWLRQV ELOOLRQLQVWDWHDQGORFDOWD[HVLQRIIIURP PLOOLRQLQ GXULQJ,QGLUHFWLPSDFWDFFRXQWVIRUWKHUHVLGXDO 7KHSUHGLFWHGWZR\HDUGHFOLQH WR FRQWULEXWLRQUHVXOWLQJIURPGHDOHUVKLSRSHUDWLRQV LV Employment Payroll Automobile dealerships in New Jersey The average automobile dealership employed a total of 36,225 in New Jersey had payroll of over individuals in 2008, with an $3,290,000 in 2008. Payroll for the additional 19,562 positions resulting Average Number of Dealership new vehicle retailing industry was from indirect economic impact. This Employees by Department-2008 over $1.89 billion, with the total total represented 12.2% of total retail (including indirect impact) employment in the State. Dealership exceeding $2.44 billion. Total employment is predicted to decline employee compensation is significantly from 2007 to 2009, predicted to decline 28.6% from however, with total employment 2007 to 2009. (including both direct and indirect sources) falling 26.8%. The average dealership employed 67 individuals in 2007 and 63 in 2008. Per dealership employment is predicted to decline to 59 in 2009. Employment Total for New Vehicle Retailing Industry-2008 Employee Compensation (Direct: at dealerships; Indirect: elsewhere in economy) 2007 2008 2009 % Change Projected 07-'09 Indirect Total Payroll for AVERAGE Dealership $3,356,000 $3,290,000 $2,900,000 -13.6% 19,562 Total Number of Franchised Dealerships x 634 x 575 x 525 -17.2% Total Employee Compensation at Dealerships $2,127,704,000 $1,891,750,000 $1,522,500,000 -28.4% Additional Indirect Employee Compensation Direct Resulting from Dealership Operations + $623,417,272 + $548,607,500 + $441,525,000 -29.2% 36,225 7RWDO(PSOR\HH&RPSHQVDWLRQ 1HZ-HUVH\5HVLGHQWVIURPWKH )UDQFKLVHG'HDOHUVKLS,QGXVWU\ Dealerships’ Contribution to Statewide Retail Employment 2007 thru 2009 2007 2008 2009 % Change Projected 07-'09 Total Employment Resulting from Auto Dealerships 65,204 55,787 47,702 -26.8% Total Retail Employment in the State 472,300 457,500 410,000 -13.2% 'HDOHUVKLSV·RI5HWDLO6WDWHZLGH7RWDO Tax Revenue Advertising Automobile delaerships collected New franchised automobile or paid a total of over $1.25 dealerships spent a total of over $366 million on billion in State and local taxes State and Local Taxes Collected during 2008. State sales tax and/or Paid by Dealerships advertising during 2008, down revenue exceeded $1.08 billion. 11.1% from 2007. Internet Real Estate and Federal tax revenue generated by Other Local advertising accounted for the $58,650,000 dealerships exceeded $609 State and Local largest percentage of Payroll million. Total dealership State and $114,425,000 dealership advertising local tax revenue (collected or expense (31%), up from 19% paid) declined 10% from 2007 to in 2007. 2008. The two-year decline (2007 to 2009) is projected to be 26.2% State Sales $1,084,162,500 State and Local Taxes Collected and/or Percentage of Dealership Advertising Expense by Media Paid by Dealerships - 2007 thru 2009 2007 2008 2009 % Change Radio Projected 07-'09 9% Other State Sales Tax $1,202,581,344 $1,084,162,500 $880,000,000 -26.8% Direct Mail 6% State and Local Payroll Taxes $131,917,648 $114,425,000 $96,100,000 -27.2% Real Estate and Other Local Taxes $62,449,000 $58,650,000 $55,000,000 -11.9% 13% 7RWDO6WDWHDQG/RFDO7D[5HYHQXH Television Internet 14% 31% Federal Tax Summary - 2007 thru 2009 2007 2008 2009 % Change Projected 07-'09
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