Disclaimer and Book Information All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. Email:
[email protected] CONTENTS 5 Crowdfunding: The 59 What’s a Great Picture? Big Picture 63 What About Perks 10 Pre-Game Plan and Gifts What to do before the 67 Launch Day campaign begins? What to do the first 24 14 Messaging is Key to hours? the Campaign 73 Running the Campaign Cultivate a Community Media Telling Your Story Updates and 22 Team: Recruit Your Engagement Team and Lock in Timeline Beginning Donations Offline Fundraising Share Connections Efforts to Create Your Advice and Feedback Peripheral Team 84 The Final Push to the 31 Write an Awesome Campaign Goal Crowdfunding Email 89 Appendix 37 Phone Calls are Important 92 Acknowledgements 40 Goal Setting for Fundraising 95 About the author 44 How to Make a Great Crowdfunding Video Crowdfunding: The Big Picture Crowdfunding Best Practices 5 CROWDFUNDING: THE BIG PICTURE What is crowdfunding? As the larger dollar donations, usually name suggests, crowdfunding from a few philanthropic involves asking a crowd of individuals or investors. people to donate money to an Crowdfunding individual project or campaign. allows for small Crowdfunding is another type of donations fundraising, but this fundraising is from many done online. individuals anywhere Crowdfunding works because a around the large number of people donate world.