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IL GIORNALE DELL’ELICICOLTURA 2.0 • Numero 11 • DICEMBRE 2020 LA VOCE DELLA CHIOCCIOLA The English Edition The Editorial Digital Earth Man The CMC Metod Simone SAMPÒ Special HELIX 2020 Farming & Culture Organo dell’Istituto Internazionale di Elicicoltura di Cherasco Direttore Responsabile: Davide COLOMBANO Redazione e Direzione: C.so Luigi Einaudi 40 - Cherasco (CN) Autorizzazione Tribunale Asti nr. 01/2017 Tel. 0172.489382 - Fax 0172.489218 Stampa: Pixartprinting S.p.A. [email protected] - [email protected] Redazione Articoli: Donato Mangino Grafica: LUMACHERIA ITALIANA @gl www.istitutodielicicoltura.com LA VOCE DELLA CHIOCCIOLA IL GIORNALE DELL’ELICICOLTURA 2.0 Numero 11 DICEMBRE 2020 News, updates, insights from the world of Heliciculture Chiocciola Metodo Cherasco. By the International Institute of Heliciculture of Cherasco Corso Luigi Einaudi 40 - 12062 Cherasco (CN) Piemonte 0039 0172.489383 - [email protected] - www.istitutodielicicoltura.it Staff e contatti Simone Sampò - Presidente ANE Associazione Nazionale Elicicoltori e Direttore Istituto Internazionale di Elicicoltura [email protected] - +39 335 361984 Donato Mangino - Vicepresidente ANE Associazione Nazionale Elicicoltori [email protected] - +39 331 6242294 Chiara Lovera - Titolare S’Agapò Cosmetici [email protected] - +39 347 5635456 Ufficio Tecnico Cristiano Scarrone [email protected] - +39 392 0392259 Michele Bergese [email protected] - +39 392 0483958 Comunicazione Gabriella Lovera [email protected] - +39 391 7608988 Direzione Commerciale Paolo Baratti [email protected] - +39 347 4821827 Amministrazione - Ufficio Commerciale - Controllo Qualità Marina Tibaldi [email protected] Giulia Bergese [email protected] Roberto Vajra [email protected] Sara Battaglino [email protected] Muller One Donatella Pistagna [email protected] PAGE 1 • EDITORIAL THE EDITORIAL BY PRESIDENT SIMONE SAMPÒ: THE NECESSARY POINT OF THE SITUATION IN AN EXCEptIONAL YEAR FULL OF CHALLENGES. The horizon seems blurred and we feel that the media is spreading information most often focusing only on the sense of fear and division, since it’s the most profitable communication strategy. However, we believe that in moments like these our energy must be concentrated in the direction that certainly favors the awareness of a serious critical sense, but from which a virtuous civic sense must necessarily flourish, animated not by fear but by the profound solicitation of our virtues. new objectives for the upcoming season. This year, when faced with the choice of organizing it or not, we have decided to be ambitious and honor the passion and the extraordinary commitment that our heliculturists showed, in a year that has made everything tremendously more complicated. Helix 2020 was a lot of things. It definitely went beyond the “festival” category to become an international event capable of talking about a new system called “Helical economy”. It has connected all the countries that adopt CMC system (developing more than 1,300,00 connections during the event), and resulted in attracting important partners with whom we I am writing this editorial knowing thatour sector as well as other economical categories involved in the production and services activities, are facing a delicate phase full of uncertainty, because of the sanitary pandemic and it’s dramatic consequences. The horizon seems blurred and we feel that the media is spreading information most often focusing only on the sense of fear and division, since it’s the most profitable communication strategy. However, we believe that in moments like these our energy must be concentrated in the direction that certainly favors the awareness of a serious critical sense, but from which a virtuous civic sense must necessarily flourish, animated not by fear but by the profound solicitation of our virtues. The challenge to which we are called to respond, as a collectivity, is an epochal one. In simple terms we can reduce it to a clash between two themes that represent the fundamentals of our society models: health and work, to support people in difficulty and to safeguard the economic system. The solutions are not simple, because the events are unprecedented and extraordinary and the answers can only be up to par. In our small world, the strategy was simple: succeed to reconcile the aspect of rigorous compliance with protocols in defense of health, with a vision capable of demonstrating a proactive attitude and an evident sign of courage. Every year by the end of September we organize a traditional event that represents in our sector the time to study our balance sheets and our budgets, to write new projects and fix PAGE 2 • EDITORIAL The return to real productions and the possibility of obtaining a secure income with one’s work represents the conquest of a space of emancipation and dignity. success, taking the concept of circular economy to a higher level. The world’s slowing pace has allowed us to rethink what we have done in the recent years. And by connecting the dots, the design of a concrete and achievable project was revealed. Like Winston Churchill said, “Out of intense complexities, intense simplicities emerge”. We have summarized the concept of the Helical economy with the claim MAN, DIGITAL, EARTH, a slogan to indicate that our fundamentals are represented by the awareness that makes Man a responsible player in respect to sustainability, the recognition will share a path of developments and architect new synergies. of the Earth as a value of reference, and the development of Since it was impossible to predict the gastronomic pavilion, we Digital to circulate information and narrate experiences. have implemented a new format of “diners placés” in the most The return to real productions and the possibility of obtaining iconic restaurants in the area. Attendance was from the most a secure income with one’s work represents the conquest of a representative profiles in politics, academia, entrepreneurship space of emancipation and dignity. and journalism. We don’t look at the exploitation of lands with ancient recipes, Chef Maurilio Garola’s “La Ciau del Tornavento” opened the show but we believe that a healthy technology would be more useful on the 25th of September and was gratified by the presence of to achieve our goals. And that’s why we encourage the use of the the governor of the Piedmont region, and the entrepreneurs who Blockchain as an opportunity to improve the breeding system have written the most important success stories in the area. On even more and, significantly reduce human error, thanks to the Saturday, we celebrated “La Granda consortium” with a dinner in accurate data collection. the historic Somaschi Monastery, together with the leaders of the It is now essential to move the Heliciculture in the direction of ASL and the Experimental Zooprophylactic Institute of Piedmont, agriculture 4.0, to proceed with the land mapping to know what Liguria and Valle d’Aosta. The closing on Sunday 27 gave us two happens inside our farms. extraordinary moments: the festival closing lunch “La Donna al These changes together with the new collaboration with Centro” at the “Il Centro” restaurant in Priocca, and finally, the the Zooprophylactic institute, the studies conducted by the appointment at the 2 Michelin star restaurant “La Madernassa” Veterinary Department and the symbiotic agriculture project, of the chef Michelangelo Mammoliti, where wesigned the Helical will reward us with exclusive and very useful tools for another Economy Manifest of the first 30 players who embraced our leap in quality. philosophy oriented towards a mode of sustainable development. Our recent entry into the Confindustria system, as per the This newsletter will dedicate the right space to the conference insisting request of it’s directors, underlines the fact that in just 4 “La Donna al Centro” and to the signing of the Helical Economy years, we succeeded to substitute the inadequate worn-out and Manifest. However I would like to point that there were two incredibly important moments for our manifestation and for the evolution of our movement: the plastic demonstration of the concreteness of our evolutionary process, which clearly identifies objectives, actors, philosophy and context of reference. We will continue along this path with determined obstinacy, because we are convinced that it will lead us to great satisfactions. This spring and summer will always be remembered as the Lockdown seasons, the period in which the whole world slowed down and had to completely stop its frenzied race at some point. We have made careful reflections on what has happened, trying to find spaces of opportunity and incentives for improvement, to be ultimately resilient in respect to the limits that have emerged. And we have understood that we, who live from Heliciculture, have an advantage over others because we know and promote the perspective of slowness. It means concreteness, continuous studies and reflection, and never stopping. Thirty-four years ago, the Slow Food movement offered a new self-referential system with a solid and well improved system. perspective on the model of food production and its consumption. Through reliable processes, credible collaborations, transparency It was a revolutionary approach that wrote a different