Focus on the Future – Western Australian Screen Industry Infrastructure Needs Assessment

WA Screen Industry Infrastructure Needs Assessment FOCUS ON THE FUTURE May 2014 Focus on the Future – Western Australian Screen Industry Infrastructure Needs Assessment FOCUS ON THE FUTURE Western Australian Screen Industry Infrastructure Needs Assessment Prepared by: Hames Sharley (WA) Pty Ltd ABN 42 009 073 563 Project No. 42837 May 2014 2 REVISION SCHEDULE No. Date Details Approved by 01 15/08/13 Test Draft GP 02 05/09/13 Draft for review GP 03 14/11/13 Final draft GP 04 28/11/13 Final Report GP 05 09/04/14 Amended VS 06 01/05/14 Amended GP DISCLAIMERS The information contained in this report has been prepared with care by our company, or it has been supplied to us by apparently reliable sources. In either case, we have no reason to doubt its completeness or accuracy. However, neither this company nor its employees guarantee the information, nor does it or is it intended to form part of any contract. Accordingly, all interested parties should make their own inquiries to verify the information, as well as any additional or supporting information supplied, and it is the responsibility of interested parties to satisfy themselves in all respects. This report is for the use only of the party to whom it is addressed and Hames Sharley disclaims responsibility to any third party acting upon or using the whole or part of its contents. This document has been prepared for the use of ScreenWest only. Copyright © 2013 by Hames Sharley (WA) Pty Ltd. No part of this document shall be reproduced in any form without written permission of Hames Sharley. 3 Focus on the Future – Western Australian Screen Industry Infrastructure Needs Assessment 4 Contents Contents ............................................................................................................................................................................................................................................................................. 5 Executive Summary ........................................................................................................................................................................................................................................................ 7 Methodology and Approach ................................................................................................................................................................................................................................... 23 Background Information ........................................................................................................................................................................................................................................... 25 Demand Drivers and Emerging Trends ................................................................................................................................................................................................................ 30 Profile of Current Western Australian Screen Industry Infrastructure ...................................................................................................................................................... 37 Facilities in Other Jurisdictions ................................................................................................................................................................................................................................ 37 Case Study on an Industry Hub: EM-MEDIA, UK ............................................................................................................................................................................................ 39 Prioritised List of Core Industry Infrastructure Requirements ..................................................................................................................................................................... 41 Gap Analysis ................................................................................................................................................................................................................................................................... 42 Built Infrastructure Requirements .......................................................................................................................................................................................................................... 46 Opportunities to Upgrade and/or Re-Purpose Existing Infrastructure ................................................................................................................................................... 51 Risk analysis on overall use, type and distribution of infrastructure ........................................................................................................................................................ 52 Recommendations ....................................................................................................................................................................................................................................................... 55 Attachment One – Glossary of Terms and Acronyms .................................................................................................................................................................................... 59 Attachment Two – Industry Profile ........................................................................................................................................................................................................................ 61 Attachment Three – Emerging Trends that will impact on the Screen Industry .................................................................................................................................. 73 Attachment Four – Research and Comparison of other Jurisdictions ...................................................................................................................................................... 83 Attachment Six – Relationship between Infrastructure Review and Key Requirements ................................................................................................................. 117 Attachment Seven – Indicative Capital Costs .................................................................................................................................................................................................. 121 5 Focus on the Future – Western Australian Screen Industry Infrastructure Needs Assessment Attachment Eight – Wembley TAFE Site Analysis .......................................................................................................................................................................................... 125 Attachment Nine – Sunset Hospital User Tracker .......................................................................................................................................................................................... 129 Attachment Ten – Infrastructure report For Screenwest ......................................................................................................................................... 135 6 Executive Summary Over the five financial years to 30 June 2013 the value of film and television production in the state was $206.74million from a ScreenWest investment of $26.02million. In 2012/13, ScreenWest invested $7.35million in WA productions that had a total production value of $59.88million. This is the highest level of production ScreenWest has been involved in since its establishment. Demonstrating the importance of the WA Government’s support of the screen industry is that in 2012/13 for every one dollar invested by ScreenWest, $8.15 was leveraged in WA productions. This is a direct investment that also has flow on intangible benefits in terms of Western Australian stories being told and the promotion of Western Australia from a tourism aspect. The three-year rolling average of production in WA is $37.35million per annum. Whilst these achievements are significant, and have been achieved with less than satisfactory infrastructure to support the industry, the small and diverse base of local screen production has been punching above its weight for the size of the industry at a time when other states have not had the level of funding and have a far more entrenched and less nimble sector. To enable the achievements of the past to built on and ensure a viable and sustainable screen industry in Western Australia there needs to be a timely and effective response, in terms of human, built and technical infrastructure development, to the significant trends and structural changes happening in the sector. The key international trends that influence the Western Australian sector include but are not limited to: • Distribution platforms and audiences that are increasingly fragmented creating challenges in knowing what type of programming to create • Lower cost of entry to the sector • Multiple funding sources and complex models • The convergence of the digital media landscape • Increased competition • Technology is constantly changing To some these trends could be construed as threats to the sector, yet if correctly prepared for them these trends represent an opportunity for the WA screen sector to build on its existing reputation and growing successes. 7 Focus on the Future – Western Australian Screen Industry Infrastructure Needs Assessment These international trends

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