DECEMBER 12, 1966 50 CENTS 36TH YEAR 3nn O 0 o z =-co70 n rrl r- o....> < THE BUSINESSWEEKLY OF TELEVISION AND RADIO (n D mn o National ETV's move: State of Union coverage. p35 r m . m Third -quarter spot -TV gross time sales up 7.3 %. p38 Comsat, carriers to share ground- station ownership. p66 Commerce attempts to mend its spectrum -study fences. p81 ro COMPLETE INDEX PAGE 7 N o` om sign -on to sign -off, The Flintstones" :aches more homes than any other program n WNEW -TV, New York; KTTV, Los Angeles; TNT -TV, Seattle-Tacoma; WTTG, Washington. $6 full color half -hours. * SCREEN GEMS __ ,sno audience comoosdlon estimates are based on ARS reports and are subject to qualifications which will be supplied on request. {aroera ProduCtionS Inc. 1965 GUESS WHO HOOPER SAYS IS N0.1 IN SAN FRANCISCO DAYTIME MONDAY THRU FRIDAY? KOO RADIO X31 THE NEWS AND CONVERSATION STATION NGO was also No. 1 -7:00 AM to 12 noon in the previous (Sepl..Oct.) Hooper. The data herein are estimates from 1966 Sept.. Oct. and Oct.. Nov. San Francisco.0aktand Metro Area Hoopers 7:00 AM to 6:00 PM Monday thru Friday. Any figures cited or quoted are estimates or are based upon estimates and are not accurate to any precise mathematical degree. AN ABC OWNED RADIO STATION nurse... nurse... nurse... nurse... "Nurses in San Francisco, New York and other cities have resigned by the hundreds protesting their low pay. Nurses' pay and benefits in California are so minimal that some 3,000 nurses in the state leave the profession each year. There is a constant shortage of registered nurses to staff hospitals and care for the sick and injured. Los Angeles is fortunate. The 20,000 nurses in Southern California have shown remarkable restraint, choosing to negotiate while continuing on the job. Private hospitals start registered nurses at $419 per month. Nurses buy their own uniforms, pay for their meals and laundry. Southern California cannot afford a nurses' strike -or mass resignations. We have obligations to both hospital patients and to the nurses. We can avoid an impasse if we act now. We recommend the formation of a professional committee- appointed by the Governor -to determine interim pay scales for nurses. Then the committee should review all aspects of nursing and come up with a program aimed at bringing the profession into the economic mainstream. Nurses deserve more than they are getting." This editorial was originally aired by Elton H. Rule. vice president and general manager of %ABC -TV, Los Angeles, one of the ABC Owned Television Stations. In the past four years, our five stations have broadcast more than 6.500 editorials on vital community issues.* Your product group includes cakes or mixes? ,14,%11,11,....a-,/ MULTI -CITY TV MARKET WGAL -TV is your sales ingredient! With top- audience reach in Lancaster, Harris- burg, and York -Channel 8 delivers a great purchasing -power audience. Another plus factor is 19 % color penetration for its all -color local telecasts and NBC full -color programs. Whatever your product, WGAL -TV delivers more sales action per dollar. 'Based on June 1966 Nielsen estimates; subject to inher- ent limitations of sampling techniques and other quals irications issued by Nielsen. available upon request. WGAL -TV LANCASTER, PA. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco Steinman Television Stations Clair McCollough, Pres. WGAL -TV Lancaster -Harrisburg -York, Pa. KOAT -TV Albuquerque, N.M. WTEV New Bedford -Fall River, Mass. /Providence, R.I. KVOA -TV Tucson, Ariz. BROADCASTING, December 12, 1966 4 It's Katz Bird now CLOSED CIRCUIT® Station representation plum -John- son family's KTBC -AM -TV Austin -has Seller's choice decided to cut back on daily staffing. been won by the Katz Agency. New After this week, three cameras and York. Katz takes over officially on Capital Cities Broadcasting, which control desk will be maintained on Jan. 1. Several major reps vied for must dispose of one of its VHF regular basis. but there will be no staff representation of stations formerly stations to acquire KIRK-TV Houston. sitting around waiting for call to ac- handled by Paul H. Raymer Co. J. C. may sell either its Providence, R. I., or tion. Instead, networks will provide Kellam is president and general man- Raleigh -Durham, N. C., crew when required. Installation, ager of Johnson stations which are in station. sources close to completed in summer of 1964, cost trust during Mr. Johnson's preliminary negotia- White tions believe. networks about $250.000. Daily crew House tenure. Capital Cities owns FCC -imposed limit of five V's now. of five men has been costing them is buying KTRK -TV for about $20 about $1,000 a week. Football shuffle million (BROADCASTING, Nov. 21). Capital Cities brass was mulling de- cision at management meeting last Breaths of life Though imminent announcement weekend in Freeport, Grand Bahamas. of Super Bowl TV details by newly Present were two lawyers from group's General Artists Corp.. Creative merged National and American Foot- Washington law firm. Management Associates Ltd. and ball Leagues will be top news, several David Wolper Productions, among unusual adjustments in upcoming pro - other Hollywood entities, are expand- football post- season games are already Way out ing their activities in live and tape indicated. Among serious possibilities programing. General feeling is that being discussed by team owners and FCC, which is scheduled to meet only way to compete with feature NFL -AFL Commissioner Pete Rozelle: today (Monday) on petitions for re- films on television is by selective move of AFL championship game on consideration of its new CATV rules. counter -slotting of live -tape program- NBC -TV from Dec. 26 to Jan. 1, same is not expected to make more than ing. day of NFL championship game on minor changes in them. That at least CBS -TV. Games would be scheduled. is recommendation of General Coun- As result of belief in spontaneity as however, to avoid conflict. sel Henry Geller, who feels commis- counter to movie trend, GAC, for one, sion should stand pat until Congress is making strong pitch to networks, Super Bowl, expected to be played acts on copyright bill which he thinks producers and sponsors to go back to on Jan. 15 in Los Angeles, also could would obviate need for much of live -live shows, not ones that are mean advance of NFL Pro Bowl (on CATV regulation now in effect at merely taped. Wolper, always pre- CBS -TV), now scheduled on that date, FCC. viously identified with filmed TV doc- to Jan. 8. or possibly postponement umentaries, has just set up live enter- to Jan. 22. CBS -TV as of late Friday Copyright bill would exempt from tainment TV division, move that hints was considered certain to obtain esti- liability CATV systems that provide at major emphasis to be put on live mated $2.5 million to rights of Super traditional fill -in service. Full liability productions in future. Bowl, but whether it would get them would be imposed on systems that exclusively or on forced-sharing basis damage a copyright owner by destroy- with NBC-TV was question. One late ing his market; limited liability would Not before sun -up report was that Super Bowl might be be imposed on systems indirectly simulcast by CBS and NBC with each damaging owner by, among other FCC officials have about given up network selling gaine to own sponsors. things, using his work without com- hope of seeing long-pending pre -sun- pensation. rise broadcast rule adopted in time to affect daytimers' operations this win- Cliff hanger ter. Proposal, under consideration Key job change since 1962, is in form commission is ready to adopt. But hitch has devel- Still no word from Justice Dept. Edward Jarrett, chief clerk of Sen- oped in Canada, whose rights under last week on ABC -ITT merger, and ate Commerce Committee. is about to treaty with U. S. are affected. indeed, there may be none this week. Donald retire after 24 years in job and 10 negotiations with Canada have been Turner, antitrust chief, left last Fri- years before that on other staff as- delicate since pre- sunrise operations day for Paris meeting of International signments. No replacement has yet FCC has permitted some daytimers Committee on Restrictive Practices been named by Senator Warren G. under existing rule are said to violate and won't be back until Dec. 19. In Magnuson (D- Wash.), chairman of that treaty. his absence, it's doubted that any word committee which has jurisdiction over will be sent FCC on merger. broadcast legislation. Mr. Jarrett will Proposed rule would permit Class leave in February. III regional daytimers to begin oper- Despite silence at Justice, Wall ating at 6 a.m. with 500 w. Class III Street was flooded last week with fulltimers, many of which are required rumors of imminent OK by Justice Gone to black to directionalize at night, would also and FCC of ABC-1TT deal. Coinci- be able to operate nondirectionally dentally ABC stock closed Thursday Because White House installation with 500 w at 6 a.m. Stations wishing at 7434, up one and three -quarters. for TV origination has been used less to take advantage of new rule have to and closed Friday at 78, up three and and less frequently this year, networks, request license authority; some 2,000 one -quarter. with blessing of White House. have are expected to do so. BROADCASTING, December 12. 1966. Vol. '71, No. 24. Published every Monday.