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Communication on Progress for the UN Global Compact

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Communication on Progress for the UN Global Compact Communication on Progress for the UN Global Compact October 2008 – October 2010 2 // 3 Hartmut Ostrowski, Chairman and CEO, Bertelsmann AG “The principles of the United Nations Global Compact stand for socially and ecologically sustainable business in a globalized world. So for us it is a matter of course to acknowledge and support these principles.” Bertelsmann Human Chairman‘s at a Glance Rights Letter 4 8 6 Labour Code of Environment 22 Conduct 30 50 Corporate Anti- Contact Responsibility Corruption 55 Portal 46 54 4 // 5 Bertelsmann at a Glance Bertelsmann at a Glance First-class media content and services The leading European The leading global entertainment group book publisher Worldwide leading positions in the core Revenues: €5.4 billion 1) Revenues: €1.7 billion 1) businesses of TV, books, magazines, Employees: 12,520 2) Employees: 5,432 2) media clubs and media services 39 TV channels and 32 radio stations More than 120 editorially independent Creativity and entrepreneurship in 10 countries imprints in 16 countries A magnet for creative and entrepreneurial talent RTL Group broad-casters reach More than 11,000 new books published more than 200 million viewers in annually worldwide Internationality Europe each day A globally active media company with The most Nobel Prize winners of any more than 100,000 employees in over More than 300 productions in book publishing group 50 countries 57 countries Corporate culture Partnership as the foundation of entrepreneurial success www.bertelsmann.com www.rtlgroup.com www.randomhouse.com 1) 2009; 2) Dec 31, 2009 Communication on Progress for the UN Global Compact Europe‘s biggest The internationally networked media Leading media clubs and direct magazine publisher and communications services provider marketing Revenues: €2.5 billion 1) Revenues: €4.8 billion 1) Revenues: €1.2 billion 1) Employees: 13,571 2) Employees: 60,323 2) Employees: 10,087 2) More than 500 magazines and digital 270 subsidiaries in 35 countries Approximately 14 million customers offerings in more than 30 countries Media and communications Lines of business: Media clubs, Quality journalism at its best: thoroughly services provider in book stores, publishers, and researched, informative, inspiring over 30 languages distribution companies in 12 countries and entertaining More than 650 million Network of more than 600 club Bertelsmann‘s stake: 74.9 percent consignments per year centers and bookstores (25.1 percent owned by the Jahr publishing family) www.guj.com www.arvato.com www.directgroup-bertelsmann.com 6 // 7 Chairman‘s Letter Dear readers, Corporate responsibility is an integral part of the corporate culture and business activities of Bertelsmann AG. What dis- tinguishes Bertelsmann from many other companies, however, is its decentralized organizational structure. Bertelsmann is a global enterprise that employs some 100,000 people in over 50 countries. The principle of decentralization is an intrinsic component of our corpo- rate philosophy, which has developed and proved its worth over a period of decades. Communication on Progress for the UN Global Compact We at Bertelsmann are firmly convinced binding guidelines for legally appropriate principles. In this first progress report, we that the executives on the ground in each and ethically responsible behavior within outline the areas in which we promote the country and market are in the best posi- our company. It is the first code of conduct ten Global Compact principles. I hope you tion to know what is good for their busi- to apply to every one of our employees will enjoy reading this report. ness and their employees – but also what throughout the world, and it is based on the is good for the society in which they build goals and fundamental values of the Ber- and operate that business. telsmann Essentials that guide our actions. One thing is clear: a company’s decentral- The principles of the United Nations Global ized structure can only function properly Compact promote socially and ecologically on a foundation of common values. The sound economic behavior in a globalized Bertelsmann Code of Conduct, which was world. Therefore, it goes without say- Hartmut Ostrowski introduced at the end of 2008, provides ing that we recognize and support these Chairman and CEO, Bertelsmann AG 8 // 9 Communication on Progress for the UN Global Compact Human Rights The media are both a business and a cultural asset. // Whenever we create, bundle or disseminate media content and products, we fulfill important functions in society: to inform, entertain and educate. This is associated with a special degree of responsibility. 10 // 11 Human Rights // Overview COMMITMENT TO human rights means activelY supporting Freedom OF the press and giving A voice to the weaK Media – more than a mere commodity As a media company, we bear special responsibility. The content we create and disseminate on a daily basis is of great importance for understanding and assessing political and societal issues. Our viewers, readers and users trust us to present important events in an understandable way, to expose injustices and to call attention to wrongful conduct. We are committed to the principle of writ- We consider it our obligation to use this in- ing, broadcasting, printing and circulating fluence to make a difference: to help peo- information that is relevant and of interest ple, to draw attention to pressing problems to people. And we do so in a discerning, in our society and to expose wrongdoing factual and unbiased way – for quality can- and injustice. not be achieved without professionalism and high standards. However, responsibility for the media is not limited to media producers. The buzz- Ultimately, professionalism is part of the word “media literacy” hints at the respon- special responsibility we bear. But tak- sibility of each citizen. And because media ing responsibility can also mean setting skills need to be learned, Bertelsmann boundaries; not everything that is possible companies have many individual projects can be justified. This is true with respect to in place around the world to help parents, both information and entertainment. teens and children deal responsibly with the great opportunities of media diversity. We are conscious of the fact that the con- tent we create and disseminate reaches millions of people worldwide every day. Communication on Progress for the UN Global Compact COMMITMENT TO human rights means activelY supporting Freedom OF the press and giving A voice to the weaK Many of our products reflect sustainability- related issues. 12 // 13 Human Rights // Some selected examples from the Corporate Center and the divisions Bertelsmann establishes an International Academy of Journalism In September 2010, Bertelsmann founded a ceremony to mark Bertelsmann’s 175th The “International Academy of Journal- an Academy of Journalism that will advo- year. Each year, the Academy will convey ism” will be built up in the months ahead cate the spread of the ideals of press free- the tools of the trade for the digital future of and officially take up its teaching activity dom and promote expertise and network- journalism to a selected group of journalists at the end of 2011. It will be established in ing among journalistic talent worldwide. worldwide by means of on-site workshops close cooperation between Bertelsmann The “International Academy of Journalism” and e-learning modules. Its primary target and the Group’s two acclaimed schools reconfirms and underscores the compa- group is aspiring journalistic talents, mainly of journalism: the Henri-Nannen-School ny’s commitment to press freedom, quality from countries where press freedom is non- in Hamburg and the RTL School of Jour- journalism and corporate responsibility on existent or at risk. Candidates should have nalism in Cologne. The Academy will also the occasion of its 175th anniversary. José a track record of advocating press freedom pursue partnerships with organizations and Manuel Barroso, President of the European in their previous work, make imaginative institutions that advocate freedom of the Commission, acted as the patron of the use of the opportunities of the new me- press and of opinion. founding act, which took place in Berlin at dia and be talented, courageous writers. Andreas Wolfers, director of the Henri-Nannen-School of Journalism in Hamburg (left), joins “Stern“ José Manuel Barroso, president of the European reporter Katja Gloger and Peter Kloeppel, RTL Television editor-in-chief and director of the RTL School Commission, pointed out the Academy’s important of Journalism, in announcing the establishment of the International Academy of Journalism. mission of strengthening democracy. Communication on Progress for the UN Global Compact European Charter on Freedom of the Press On May 25, 2009, the first European Char- ter on Freedom of the Press was signed at Gruner + Jahr headquarters by 48 editors- in-chief and leading journalists from 19 countries. In 10 articles, the document for- mulates principles for the freedom of the media from censorship and government interference of any kind. So far some 500 print, radio and television journalists from 34 countries have affirmed the charter by signing it online. The goal is to create a Eu- ropean media region with uniform, liberal standards and to enable journalists to in- voke this document when freedom of the press is violated. More information about the European Charter on Freedom of the Press can be found at: www.pressfreedom.eu Protecting young people on the Internet Wer-kennt-wen.de has joined with other tary declaration includes a commitment to major German network operators under comprehensive privacy setting options for the Freiwillige Selbstkontrolle Multimedia- users, a way to submit complaints about Diensteanbieter (Voluntary Self-Monitor- violations against the rules of the com- ing of Multimedia Service Providers) um- munity directly, the option of “ignoring” brella to develop extensive and consistent other users, and building users’ awareness industry standards for the protection of mi- of these options through clear advisories nors and of personal information in social within the platform.
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