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The 2015 CRA Strategic Communication Academy At CRASUNDANCE 5 This place in the September 13 -16,201 mountains ... is the perfect host for the inspiration of ideas. - Robert Redford Robert Redford’s Sundance Resort, high in Utah’s Wasatch mountains, is an ideal setting for learning, connecting, and challenging assumptions. The Strategic Communication Academy at Sundance: The Communicator Session For years, clients have asked us: leadership. They also rarely involve the delicate nuances of the job: partnering with other functions, Where can I learn to be more strategic about internal and leading others, and managing up. Until now. leadership communication? What are the best forums for developing myself or my The Communicator Session “My experience at communication team? Sundance was How can I learn what you know? We believe the Academy is the world’s best transformational.” development opportunity for communication - Cargill Director And for years, we’ve had little to commend to them. professionals, with a curriculum suited to high- But now we have an answer: CRA’s Strategic performing and high-potential employees. Enrollees Communication Academy at Sundance Resort. attend classes between the evening of Sunday, September 13 and the late morning of Thursday, Most communication-related conferences, trainings, September 16 at Sundance Resort, high in the and accreditation programs focus on PR and Wasatch Mountains outside Provo, Utah. Sundance communication basics—media relations, news provides a unique but comfortable atmosphere writing, editing, promotions, and plans. They rarely conducive to learning and challenging assumptions. tackle topics of changing employee behavior, To encourage individual development and coaching, alignment to strategy, the adoption of new processes we limit participation to 20. and technology, or elevating the credibility of senior !1 5 The Strategic Communication Academy at Sundance Resort Curriculum & Faculty Topical Agenda Across more than 20 hours of instruction, Alan Nelson and Carolynne Thomas, leads of CRA’s • An argument for communication Strategic Communication Practice, pursue an maturity uncommon but practical curriculum in five areas: • What we should learn from cognitive neuroscientists September1316,201 - Affecting personal change • Understanding Communication as a Science • • Viewing organizations as conversations • Creating Value • Five axioms of interpersonal and • Working with Internal and External Counterparts organizational communication • Managing Work • The three dominant personal and • Leading Others organizational communication styles SUNDANCE • Thinking strategy Classes involve a mix of lecture, discussion, group • Building corporate narratives work, exercises, and readings. We also ask each • Integrating mission, values, vision, and CRA enrollee to arrive with a current communication strategy challenge or opportunity in mind, which will serve as • Crafting messages of strategic intent a working case for discussions and exercises across • Creating strategic action Making messages compelling the week. The entire experience emphasizes review • • The question of PowerPoint and critique, and will conclude with one-on-one • Presentation strategy and prep coaching and feedback sessions with CRA. • Planning novel communication plans • Building social capital “Sundance pushed • Narrowcasting and the art of stakeholder me intellectually and The Opportunity For Perspective management challenged my • Realities of change communication habitual ways of This not a junket; the material is challenging and the • Managing uncertainty thinking – all for the classroom time intense. But the Academy also offers • The myth of the burning platform better.” enrollees a unique opportunity to think, reflect, and • Cultivating personal and professional - McDonald’s Manager get perspective through scheduled and elective advocates experiences with their peers. These include shared • Establishing advisory relationships meals; an opportunity to participate in organized • Communicating up activities like horseback riding or hiking; and • Delivering client feedback unstructured time. • Para-social interaction and the principles “From the content to of executive visibility the instructors to the • Building strong internal partnerships scenery, Sundance is Getting There • Using consultants for effect truly inspiring.” • Advocating for ideas - Dell Director One of Sundance’s assets is its location. While the • Scoping communication opportunities resort sits high in the Wasatch, it is also only 60 • Managing personal workflow minutes from Salt Lake City International Airport. • Project management for communication Enrollees travel to and from the airport by arranged professionals shuttle, and will depart early enough on Thursday, • Audience analysis: The seven questions September 16 to arrive home that evening. we always ask • Gathering feedback to propel counsel • Communication post mortems as a Enrollment & Tuition means of improvement • Air Traffic Control: A process for The 2015 Communicator Session convenes from surfacing, tracking, and completing Sunday, September 13 through Thursday, communication opportunities September 16. Tuition, which includes all materials, • Cultivating admired leadership meals (less alcohol), activities, and accommodations, • Motivating and inspiring others Projecting executive presence is $6,350. For additional admission information or to • enroll, please contact Diana Petrovich at 610-644-5597 or [email protected]. !2.
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