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China Market Briefing Chinese Visitation to Arizona

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China Market Briefing Chinese Visitation to Arizona CHINA MARKET BRIEFING CHINESE VISITATION TO ARIZONA Visitation numbers*China 90000 81400 80000 76884 78300 70000 60000 63911 50000 52105 40000 36705 30000 31000 25000 20000 10000 0 2011 2012 2013 2014 2015 2016 2017 2018 Arizona’s advantages What we are now selling….. • Iconic views • Clean & Fresh Air • Western Style and Cowboy culture along Route 66/Road Trip • Warm Seasonal Weather • Less Crowdedness • More safety • Shopping • In-depth travel experience • Soft outdoor adventures What we can add on….. • Luxury experiences • Family travel Iconic Images Exposures - It’s popular to use the iconic views of Arizona’s attractions to attract travelers to buy when tour operators are designing a product e-flyer of a packaged tour New Initiatives in F20 Travel Trade • Focus on family/road trip-looking for Co-operation with Zuzuche.com • Develop online webinar training with key travel trade partners • Promote luxury elements in Arizona by attending ILTM Shanghai PR & Communications • Crossover Campaign - 3rd part brand co-op, such as KEEP-a popular APPs with fitness guidelines and offline fitness center • Video Broadcast Production Fam Group • KOL Marketing Co-op FY19-AOT China A) Marketing Co-operations with OTAs 1) Tuniu.com KOL Trip and New Product Development - Invite one KOL to Arizona and record the attractions, restaurants and activities through videos and photos. The promotional channel is KOL’s Weibo and WeChat platform. - Tuniu produced the landing page to display it on Tuniu Outbound Tour Page/FIT Tour Page/Theme Page on APP and PC sites at a promotional period. http://www.tuniu.com/szt/arizona/ - Tuniu designed two new products for FIT package and Group tour based on KOL’s trip itinerary. FY19-AOT China •Marketing Co-operations with OTAs •Continued to work with wholesalers/tour operators for new product development 2) Ctrip Online Flagship Store Updates and New Co-ops - Update the new frame of the flagship store with more - AITS-In-depth National Pack series groups destination information -Attended AITS Road Show in Suzhou, - New Co-ops for the E-banners on website and APP-push Hefei,Wenzhou to promote new products covers will be coming soon to promote Arizona for National Day three national parks and major cities in Arizona. Holiday(Oct 1-7,2019) FY19-AOT China B) Trade Shows/In-house Trainings Attend the U.S. based trade shows to update more information in Arizona 1. Active America China_ March 25-29,2019 - Met total 22 travel agents through scheduled appointments, and there are wholesalers and local receptive tour operators attending the event 2. IPW Anaheim _June 3-5,2019 - Total 24 appointments were made in three days event Work with BrandUSA China to train the Chinese tour operators in China 1. Brand USA Shanghai In-house Training _April 22-26,2019 - Over 190 attendees from more than 70 companies from Shanghai/Nanjing attend the trainings. They are from Sales/product/operation departments who are selling U.S. as the major products 2. Brand USA Beijing In-house Training _May 21-28,2019 - Over185 attendees from sales/product/operation departments who are selling U.S. as the major products joined the training. FY19-AOT China-Cont’d C) Travel Trade/Media China Sales Mission_2019 -The China mission was hold in Shanghai, Guangzhou & Beijing for one week at December3-7,2019 -During the whole week, Luncheon, one-on-one meeting, trade and media dinner & key travel agencies’ office visit were arranged. Over 100 travel trade/media partners met in this week. -AOT China also arranged separated meetings with key Travel trade partners to discuss the potential marketing co-operations, such as Zuzuche.com FY19-AOT China-Cont’d 2) Travel Trade/Media China Sales Mission 2019 - media meeting panels in Shanghai for continuous coverage opportunity FY19AOT China-Cont’d China Sales Mission 2019 Media Meeting • Media Publicity: AD Value US$ million • Number of Impressions: million FY19-AOT China-Cont’d D) Travel Trade/Media FAM Groups -Brand USA Mega FAM in October 27-November 2,2018/total 8 travel trade partners from Eastern China attended the trip. -Post-IPW FAM_ Travel Trade and Media FAM _ June 6-12,2019/total 5 travel trade and 2 media partners attended the trip. FY19-AOT China-Cont’d • Individual Media Visit - Grand Canyon Rim to Rim Backpacking Trip - October 2018 • Media Publicity: AD Value US$ • Number of Impressions: million FY19-AOT China-Cont’d • Individual Media Visit - American Indian History & Culture Media Tour - February 2019 • Media Publicity: AD Value US$ • Number of Impressions: million FY19-AOT China-Cont’d • Media Fam Group co-op with Photographer KOL (as of July 13, 2019) • Media Publicity: AD Value US$ • Number of Impressions: million FY19-AOT China-Cont’d • Off-line Media Publicity: AD Value US$ million • Number of Impressions: million FY19-AOT China-Cont’d FY19-AOT China-Cont’d FY19-AOT China-Cont’d • On-line Media Publicity: AD Value US$ million • Number of Impressions: million FY19-AOT China-Cont’d FY19 - Arizona Award • <Travelling Scope> Magazine awards Arizona to "The Best Destination Award 2018" <Travelling Scope> is a multi-media publication owned by Shanghai Century Media Group, founded in 1980, and also the first travelling magazine in China. It has been an influential travel media brand, in terms of monthly print magazine with 320,000 copies per issue, website, APP, Microblog, WeChat and series off-line activities. THANK YOU! Shanghai Office Beijing Office_New! Tina Yao, General Manager E-mail:[email protected] Stephanie Xu, Travel Trade Marketing Manager E-mail: [email protected] Jonathan Jiang, Travel Trade Marketing Manager E-mail:[email protected] Violet Song, Public Relations Manager E-mail: [email protected] Jane Dong, Public Relations Director E-mail: [email protected] .
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