JULY 2016

THE ADVENTURE EDITION EXPLORE ALL THE NEW MUST-HAVE RELEASES TOYJOY DESIGNER EDITION NAUGHTY AND PLEASURABLE ADVENTURES SATISFYER PRO 2 A STATE-OF-THE-ART MIND-BLOWING CLIMAX Dolce & Piccante is a luxurious Italian brand, specializing in high-quality butt plugs with unique detailing. The glamorous plugs are made of premium materials such as polished steel and soft silicone. They also come with various trendy details like playful fur tails and sparkling interchangeable rhinestones in a wide range of beautiful colors. The Dolce & Piccante products are made with great eye for detail in Italy and exude a real sense of style, luxury and elegance for which the Italians are renowned for. The collection caters to both entry-level as advanced consumers and has a perfect plug for every lover. Discover all the must-have Dolce & Piccante designs at Scala Playhouse today and order your favorites now!

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WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 2 GO TOSALE Next Time Coming Soon Scandal byCalExotics ETO Retrospect Scala’s &Tricks Tips X-Play 17 Scala’s Favorites Adam &Eve Cobeco BodyLube Scala’s Guest:CobecoPharma Doc Johnson Jimmyjane 11 Scala’s Academy Promotion Fleshlight Girls Satisfyer Pro 2 Welcome totheFuture TOYJOY DesignerEdition News 4 This Issue 21 21 20 19 18 16 15 14 13 12 10 9 8 7 6 5 6 Photographer: Freddy Dirickx Additional designer: PetervandeLaar Designer: PascalvandenDungen Bryan vandenAakster Editors: MaeglinHarmsen,SamanthaGoos, Senior editor:SabineKirchner Editor inchief:BerryKoldewijn WELCOME FUTURE TO THE 15 5 Colophon Excepted Errors andOmissions E-mail: [email protected] PLAY EditorialOffice Director ScalaPlayhouse Berry Koldewijn For nowthatjustleavesmetowishyoualotoffunon your reading adventure withthiseditionofPLAY magazine. ETO retrospect (clickhere). as your number one wholesale distributor. You can read more about our adventures at the ETO Show in our special our valuedcustomersandsuppliers,sothankyouoncemore foryourcontinuedsupportandtrustinScalaPlayhouse is trulyaone-stop-shop;withsomethingforeverything.We couldn’t havemadeitsuchagrandsuccesswithoutyou: Birmingham inJune.We hadabrilliantshowandwere abletodemonstratetheUK-audiencewhyScalaPlayhouse Speaking oftradeshows;Ican’t finishthiseditorialwithoutthankingallofyouwhovisitedusattheETOShowin with plentyofirresistible offers youcan’t refuse. you’ve already markedthedateforourtradeshowinyouragenda,asit’s promising tobeanotherspectacularevent preview aboutourupcoming‘Welcome totheFuture’ ScalaFaironthe4thand5thofSeptember (clickhere). Ihope Besides interesting features onadventurous topicsandproducts, thiseditionofPLAY magazinealsooffers asneak- better thechancegetsofmakingasuccessfulsale. information tohelpmarketkegelexercisers to yourconsumers.Andthebetteryoucanadviseconsumers: which goesin-depthaboutkegelexercisers andpelvicfloormuscles.Thearticleprovides youwithallthe relevant in ourScala’s Guesteditorial(clickhere). Anothermust-read istheinformativeScala’s &Tricks Tips (clickhere), edition: thehottestnewitemsbyDocJohnsonandCalExotics,plusanexclusiveinterviewwithCobecoPharma Eva LoviaandNikkiBenzmasturbators–are surely goingtodrawtheattentionofyourmaleconsumers.Alsointhis truly uniqueexperience. If youare lookingformaletoys,thenewestreleases intheFleshlight Girls collection–the is unlikeanythingyourconsumershavetriedbefore andusesstate-of-the-artairpressure technologytocreate a We are showcasingawiderangeofnewreleases suchas the innovativeSatisfyerPro 2(clickhere). Thisproduct has tooffer… ofdiscoverytoallthelatest,must-havereleases.journey Letmegiveyouasmallpreview ofeverythingthisedition Welcome tothe‘Adventure’ editionofPLAY magazine.Thisissueisfullofadventurous inspiration,takingyouona Dear reader, The AdventureEdition

www.scalaplayhouse.com E-mail: [email protected] Fax: Tel: The Netherlands 1329 BAAlmere Rondebeltweg 2 Scala Playhouse +31 (0)365219001 +31 (0)365219000 “We willtakeyouona must-have releases” journey ofdiscovery to allthelatest, E-mail: [email protected] Tel: The Netherlands 1018 VNAmsterdam Weesperstraat 61 Scala PlayhouseMarketing +31 (0)2030794

www.zbf-deutschland.de E-mail: [email protected] Fax: Tel: Niederlande 1329 BAAlmere Rondebeltweg 2 c/o ScalaAgenturen B.V. ZBF Vertriebs-GmbH +31 (0)3652190-01 +49 (0)611-2609-0 NEWS Fleshlight competition ETO Show Fleshlight is hosting a fantastic competition for Scala Playhouse customers where Welcome you are in with the chance to win up to 1500 euros worth of Fleshlight products. The best-selling brand of male masturbators has set very simple rules: whoever success to the buys the most Fleshlight products at Scala Playhouse wins. Click here to read A big ‘thank you’ for everyone more about the terms and conditions of this brilliant competition. who visited us at the ETO Show in Birmingham, the UK, on the 12th and Future 13th of June! The show was a big Are you excited yet about the WELCOME GOLD SILVER BRONZE success for Scala Playhouse and we upcoming ‘Welcome to the TO THE €1.500 €1.000 €500 have met many new, exciting prospects. Future’ Scala Fair? We certainly FUTURE We received a lot of compliments about are! On the 4th and 5th of our amazing – and very large – stand, September our Almere-based which due to its big size allowed us to showroom will be transformed into take visitors on a mini-tour of everything a futuristic world of state-of-the- Scala Playhouse has to offer. Visitors to art pleasure; bringing you the most the Scala Playhouse booth snacked innovative releases, amazing deals and on delicious Dutch cookies and savory incredible prize-competitions. Don’t miss bites, while enjoying a glass of cold our Scala Fair preview in this issue of beer at our special ‘ETO bar’. We also PLAY Magazine by clicking here. want to take the chance to thank our trusted suppliers who were part of our wonderful booth, as we couldn’t have done it without you. Thanks to all and we hope to see you again at the upcoming Scala Fair in September.

eroFame Besides the preparations for our own in-house Scala Fair, we’re also very busy with the planning for the upcoming eroFame in Hannover, The Germany. From the 5th to the 7th of October you can once again Hylo find a fantastic Scala Playhouse booth at this amazing trade show; and we can promise our stand will be filled with the latest releases, and Enya must-have collections and of course amazing offers. are here! Great news for Caresse by TOYJOY fans: the new Hylo and Enya vibes Fun Toys lottery are now ready to order at Scala Playhouse. The Hylo is a superb up & winners down rabbit with sensational skills, while the Enya is an intense G-spot thrusting Two of Scala Playhouse’s customers have become the lucky winners of vibe with amazing features. Both these sleek the special Fun Toys lottery. Congratulations to Saint Sual and Novum designs feature a twin motor, 5 incredible vibration on your win! The details were simple: all retailers who purchased 699 speeds and will spoil her clitoris with their teasing euros of Fun Toys products in the month of March received a free ticklers. The Hylo and Enya each have chic G-stand display and one ticket for the big lottery. Fun Toys drew three chrome-detailing and are USB-rechargeable. lucky winners from the pile, with each winner receiving a voucher for Made of premium, soft touch silicone; these a 1000 euros worth of Fun Toys products. Now that’s a nice way to beautiful vibrators are the ultimate choice in erotic start the summer! luxury for your consumers. Discover them today and indulge your consumers with these must-have designs from the Caresse by TOYJOY collection. Click here to go online!

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Getting sexually adventurous can be done in many different ways. It doesn’t just mean For her whips and paddles or fetish inspired fantasies. Sometimes getting adventurous can be as The Rhea by TOYJOY Designer Edition might look like a classic vibe, but it’s hiding a very simple as trying a new type of toy you haven’t experienced before. Scala Playhouse has adventurous secret: it is touch sensitive. This means that this divine pleasure provider starts just the right adventurous – yet non-intimidating - products to thrill him, and her, and both vibrating when in contact with the skin and stops when contact is lost. Play around with all of them, to new heights of sexual pleasure… the different teasing and tantalizing possibilities of play the Rhea offer. The design has a sleek, modern silhouette with a slight bulbous tip and is made of premium, soft touch silicone. It For him features 7 powerful functions and 3 thrilling vibration speeds. It is waterproof, body-safe and Think outside of the box and try a prostate massager for new dimensions of sexual pleasure; USB-rechargeable (charging cord included). it will surely take you on an intense adventure towards a sensational climax. The Xeno is a premium vibrating prostate massager with thrilling vibrations by TOYJOY Designer Edition. For both This sleek pleasure provider will amaze lovers with its sensational 8 pulsating functions Make your sexual adventurous go even smoother with the sleek Hybrid Lube by TOYJOY and powerful multispeed vibrations. The ergonomically designed massager will hit all his Designer Edition. A must-have lubricant for any pleasure lover out there! It creates a hotspots, both internally as externally! The design is easy to operate, USB-rechargeable pleasurable, long-lasting glide and can be used in combination with any kind of toy-material. (charging cord included) and made of premium, soft touch silicone. This limited edition water-based lubricant is the ultimate cross-sale item: as both the product, as the packaging complement the luxurious toys from the TOYJOY Designer Edition range. CLICK HERE

WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 5 Have you already marked the dates of the upcoming Scala Fair in your agenda? On the 4th and 5th of September we will transform our Almere-based showroom into a spectacular ‘Welcome to the Future’ themed fair. Prepare to be amazed by everything we have to offer! Curious? We can give you a sneak preview of what to expect…

CASH & CARRY FOOD & DRINKS The famous Cash & Carry is back! One of the highlights of each Scala Fair, We at Scala Playhouse like to spoil our Scala Fair visitors. We don’t just the Cash & Carry has become a firm favorite amongst visitors as the place do that by handing out amazing offers and hosting spectacular prize- to score some incredible deals. During the last Scala Fair in March, our competitions; we also make sure you’re able to snack on delicious food Cash & Carry even sold out midway through the fair, meaning we and enjoy tasty drinks. Our hospitality for each fair goes further than had to restock it with more amazing products. For the upcoming just coffee and sandwiches, as we like to bring ‘special’ elements Scala Fair we are planning to make the Cash & Carry bigger to our catering to match our themes such as smoothie bars than ever, meaning you can find a wide array of products, (Tropical Temptations fair), cotton candy (Extravaganza fair) ranging from toys to DVDs and drugstore products; and more. We can’t reveal just yet what unique hospitality literally something for everyone. The doors to the Cash we have in store for you at the Welcome to the Future & Carry will open on both days from 9am to 6pm, fair, but we can guarantee it will be yummy. and we encourage you to get there early if you want WELCOME to bag yourself the best offers. Excited yet? We certainly are! TO THE

FUTURE SCALA PARTY SALES TEAM A Scala Fair wouldn’t be complete without an amazing A visit to the Scala Fair becomes even more alluring Scala Party to match. Therefore on Sunday the 4th of knowing that our experienced Sales team is there to September we will organize a brilliant party where you can help you select the best products for your store. As Scala unwind, catch up with old friends and new acquaintances, Playhouse has an incredibly large assortment, finding the plus show off your ‘Robot’ dance moves on our Welcome to real gems that can work for your consumers can seem like a big the Future dancefloor. There will also be fabulous entertainment challenge. However, with the assistance of our knowledgeable Sales and music to keep you entertainment all evening long. We hope you’ll team, making your way around the showroom becomes a real journey of join us at this festive occasion to raise the glass to mutual successes, profitable discovery. Don’t hesitate to ask for advice or pose any questions now and in the future… about products, brands or logistics: our team is here to help.

WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 6 New at Scala Playhouse: the Satisyer Pro 2. The Satisfyer Pro 2 is an elegant stimulator that will thrill users with its unique air-pressure technology. The Satisfyer Pro 2 has a silicone tip that is placed over the clitoris. When in use, the stimulator creates intense vacuum pressure waves and tingling pulsations; right where she wants it.

The Satisfyer Pro 2 is not only USB-rechargeable (charging cord included) and whisper-quiet: it also boasts a 100% waterproof surface. That enables users to take the toy with them in the bathtub or shower for a pleasurable session of self-indulgence. This special stimulator Bronze 3000013496 has contemporary silhouette with a rose gold color scheme and offers 11 intense functions. Discover the new Satisfyer Pro 2 today and order this state-of-the-art stimulator now to give your consumers the ultimate choice in innovative erotic novelties.

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WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 7 Your chance to get up-close and intimate with The Nikki Benz Fleshlight is another must-have porn sensations Eva Lovia and Nikki Benz has design added to the Fleshlight Girls series. Also arrived! The brand new Eva Lovia and Nikki Benz custom molded on Nikki’s curves, this sleek Fleshlights from the Fleshlight Girls collection are masturbator will take users on the intimate ride now ready to order at Scala Playhouse. These of their life! Nikki Benz has established herself two sensational masturbators are must-haves as a world-class porn star whose looks and for every fan who craves the ultimate ‘personal’ personality are a lethal combination of unrivaled encounter with their favorite porn star. sexuality. You may know her from her frequent appearances in Brazzers films or from when she The Eva Lovia Fleshlight is a custom molded ran for Mayor of Toronto (the city that she hails masturbator and an exact replica of all of Eva’s from) but if you know anything about her you seductive curves; giving your consumers the know this Ukrainian beauty loves sex any way ultimate chance to get intimate with this thrilling she can have it. Her naughty Fleshlight gives porn star. Eva Lovia has been doing adult movies consumers the chance to experience her curves since 2010 and is mainly known for her amazing in a sinful way they never imagined possible. girl on girl scenes, but she’s emerging as a true all-rounder, now also indulging in amazing girl on Discover the new Eva Lovia and Nikki Benz guy action. Eva has stated that she’s incredibly Fleshlights at Scala Playhouse today and order proud to be added to the amazing Fleshlight Girls them now to give your consumers the chance to collection: “Being a Fleshlight Girl so early in my purchase their own intimate rendezvous with the career is surreal,” Lovia said. “I’m on the same hottest porn stars. site as girls like Tera Patrick and Asa Akira; it’s incredible and such a powerful feeling to know I’m one of the few girls that has had the honor of getting my holes molded for the pleasure of my fans!”, the new it-girl of porn explained.

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WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 8 THE FUTURE IS BRIGHT

Fleshlight is giving you, Scala Playhouse customers, the chance to win big in a very special prize-competition. The details are simple: buy as many Fleshlight products as possible and score yourself some amazing rewards. The 3 Scala Playhouse customers who buy the most are entitled to either 1500 euros worth of Fleshlight products for 1st place, a 1000 euros worth of Fleshlight products for 2nd place and a still impressive 500 euros worth of Fleshlight products for 3rd place. The competition commences on the 1st of July and will run until the 6th of September; meaning the ‘Welcome to the Future’ Scala Fair will be your last chance to up your sales numbers. More details about this amazing Fleshlight competition will follow via a special newsletter, or alternatively you can contact your Scala Playhouse sales team for more information. What are you waiting for? Get online at Scala Playhouse via www.scalaplayhouse .com and start ordering now and give your consumers the brightest, most pleasurable future imaginable with Fleshlight.

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GOLD PACKAGE SILVER PACKAGE The #1 will be rewarded with a Fleshlight product batch The #2 will be rewarded with a Fleshlight product batch BRONZE PACKAGE which is valued at €1.500. The winner should choose: which is valued at €1.000. The second-place should The #3 will be rewarded with a Fleshlight product batch choose: which is valued at €500. The third-place should choose: • 10 Fleshlight Girls / Fleshjack Boys • 15 Fleshlight Pink ( STU, Vortex, Original, etc.) • 8 Fleshlight Girls / Fleshjack Boys • 4 Fleshlight Girls / Fleshjack Boys • 18 Quickshot • 10 Fleshlight Pink ( STU, Vortex, Original, etc.) • 5 Fleshlight Pink ( STU, Vortex, Original, etc.) • 6 Fleshlight GO • 12 Quickshot • 6 Quickshot • 5 Flight (Pilot / Instructor) • 4 Fleshlight GO • 2 Fleshlight GO • 4 Value Pack ( Stamina, Endurance, Pink Lady Original • 3 Flight (Pilot / Instructor) • 2 Flight (Pilot / Instructor) Value Pack) • 2 Value Pack ( Stamina, Endurance, Pink Lady Original • 1 Value Pack ( Stamina, Endurance, Pink Lady Original • 2 Sex in a Can Value Pack) Value Pack) • 1 Sex in a Can

WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 9 ’ Review: Envy For this review I got to try out the Microfiber Trunk M/L from the Scalas Envy collection by Baci. I have to admit: on a day to day basis, my choice in underwear isn’t very exciting. I normally stick to ACADEMY plain cotton boxers, which I’ve been wearing for many years. Therefore I liked the idea of trying something new that could possibly impress my girlfriend, who’s always asking for me to wear sexier undies. So, back to the product. The microfiber trunk comes in a modern packaging and instantly feels like Make a ‘sex’ bucket list a quality item when unwrapped. The fabric is very soft and feels great on the skin; a very different sensation than normal Adventurous sex; one of the things that gets us all hot and excited. Of course we like our cotton. However, I did struggle a bit with the fit of the product. bit of vanilla: a bedroom, missionary position, some romantic music. But every once in It seemed like I had the wrong size, which could be because a while a change of scene can certainly spice things up. Getting adventurous in the hay normally I wear a Large and this is a combined Medium and during a walk through the fields, getting frisky in a changing room in a busy department Large size. Although I am afraid that if I would go up to XL, it store. The internet agrees and has even taken it a step further by creating a special ‘sex’ would be too big. Therefore I would have preferred more choice bucket list containing 50 adventurous places to get busy before you kick the bucket. To in sizing, meaning just standard Medium or Large, without name a few of our favorites on the list: number 50 – on a hovercraft, number 42 – in an combining them in one product. It’s a real shame because igloo, number 34 – in a bouncy castle, 25 – on a Ferris Wheel, number 13 – on a ski-lift and otherwise this trunk looks and feels great, plus my girlfriend number 1 – in the oval office. Although that last way is going to be very tricky. The playful loved it. To conclude: due to the sizing-issue this product for list is a perfect way to spice up your love life and get into the adventurous spirit. Even if me isn’t comfortable enough to wear all day long, however, you can’t – or don’t want to – tick all 50 off the list, it offers plenty of naughty inspiration to I can see myself slipping it on for a brief period to seduce my create your own ‘Sex bucket list’. You’re welcome! girlfriend with my sexy microfiber glad bum.

Go to complete sex bucket list Guido (31) Black Available from S/M to L/XL 3295700251 Review: Review: Swan System JO Squeeze Control

A very special review this edition of Scala’s Academy: to try I tried the Swan Squeeze Kiss in the beautiful color Teal. Let me start by out 2 System JO flavored lubricants we organized a unique commenting on the color: it is simply beautiful. I really like that this toy comes ‘tasting session’ at the Scala Playhouse office. As the System in a more unusual option, as I already have plenty of pink and purple toys JO flavored lubes can be mixed with alcohol, creating unique and wanted something different. The packaging of the toy is sturdy and looks cocktails, we decided to put it to the test and mix the JO high-quality. It includes great manual instructions and a satin pouch H2O Watermelon flavored lube and the H2O Cool Mint lube intended for storage, which is a nice touch! The Swan Squeeze with a refreshing glass of prosecco wine. The results: very Kiss itself looks very elegant. The soft curves and sleek surprised staff. Most people on the test panel had never appearance gives it a very feminine feel. The silicone is soft to ‘drank’ lubricant before, but were pleasantly surprised about touch and feels comfortable on my skin. It can take a bit of time the tasty results. The JO H2O Watermelon was fruity, but a to get started with this toy, as there are many different settings bit overpowering in the prosecco; creating a taste that was and functions to experiment with. I really liked the fact that you can too intense for some of the participants. However, the JO squeeze the side of the toy to increase or decrease the vibrations and Cool Mint proved to be a big hit among the tasters; creating create your own rhythm; it makes not just pleasurable, but a unique, fresh flavoring to the drink, which gathered a lot also playful. For me personally the clitoral stimulating end of the toy – a of praise. The general response from the participants was cute nuzzle – didn’t hit the high notes. As I am used to quite powerful that the tasting session was a truly ‘unique’ experience and toys, the Swan Squeeze Kiss felt a little bit too gentle for my liking. adds a whole new dimension to sampling lubes. Overall we However, it was a very fun and erotic experience playing around with definitely recommend organizing your own in-store tasting the different sensations the toy offers; and I session by creating your own System JO cocktails. It is a fun, think women with softer preferences will playful and memorable way to market these premium quality love its tender stimulation. Overall I’d lubes and we are convinced your consumers won’t be able definitely recommend this toy to my to resist purchasing various flavors for some tasty foreplay girlfriends, but it’s simply a bit too at home! loving and subtle for me.

3100004556 3100004557 The Scala Playhouse team Irene (29) 3000013270

WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 10 Have you already been introduced to the pure pleasure of the FORM 8 by Jimmyjane? This innovative design from the high-end American brand offers a true feeling of erotic luxury, combined with mind-blowingly good stimulation. The FORM 8 is a rabbit-style vibrator with three powerful motors for maximum stimulation. This luxurious design is also flexible: it bends to match your body’s contours and will no doubt hit all the right spots! The FORM 8 offers simple intuitive controls with 5 speeds and 7 amazing pulsation patterns. It comes with a cordless USB- charging function and also has a travel-lock, making it a perfect travel companion for pleasure on the go.

Made of premium, body-safe silicone, the toy feels soft and silky on the skin, creating a unique experience of self-indulgence. Order the FORM 8 by Jimmyjane at Scala Playhouse today and give your consumers the chance to go on a very intimate adventure with this must-have, state-of-the-art pleasure provider.

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WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 11 Our valued supplier Doc Johnson is celebrating its 40th anniversary of operations this year! As one of the largest manufacturers of pleasure products in America, ‘the Doc’ has become an institution when it comes to quality, innovative and trustworthy products for intimate fun. The company was founded by Ron Braverman in 1976 and initially started as a business with just 9 employees. Fast forward to 2016 and Doc Johnson now has over 450 team members. With a catalogue of over 2000 different products and even their own toy material: TRUSKYN™, Doc Johnson has proven it’s Lucid Dream here to stay. Constantly innovating and improving, the company’s ambitions are to grow even bigger – and better – than ever before. “Not only do we make over 75% The Lucid Dream collection by Doc Johnson has been a firm of our products in America, but we also strive to create the most innovative, most favorite amongst consumers, thrilling users with its sleek and pleasurable and highest-quality products on the market,” said Doc Johnson COO seductive shapes, combined with powerful vibrations. The and Chief Creative Officer Chad Braverman. “To celebrate our 40th anniversary, we’re range now offers even more tantalizing designs to lead the going to be releasing some exciting new products-- some that expand upon some way to amazing climaxes. Made of quality TPE, the range of of our top selling brands of the past 40 years, and some that stand on their own. Lucid Dreams pleasure providers offers a whole lot of pleasure We also look forward to celebrating this anniversary with our partners, vendors, and for a very competitive pricing; what’s not to like? The newest customers who have played an integral role in getting us here. We have a few other additions each have their own unique skills. tricks up our sleeves, but don’t want to give them away just yet.”

For example: the Lucid Dreams 9 – available in both a beautiful We are proud of our working relationship with Doc Johnson, having founded a valued turquoise as fuchsia color – has a petite, curved silhouette partnership over the years, enabling us to provide you – our customers – with this and powerful multispeed vibrations concentrated right at the brand’s amazing products. Help celebrate Doc Johnson’s anniversary and get over tip. Use the pin-point vibrations to stimulate the clitoris or to Scala Playhouse online to browse this must-have brand’s latest collections and g-spot and let yourself be emerged by its sensational look releases – such as the newest Lucid Dreams vibes – and order your favorites today. and feel. This elegant vibe is easy to control with a twist- cap base; making it the perfect non-intimidating toy for your entry-level consumers.

All the pleasure providers in the Lucid Dream collection by Doc Johnson are crafted with great eye for detail and come in a colorful, contemporary packaging; and make a vibrant choice for in-store display. Discover the entire collection at Scala Playhouse today and order your favorites instantly to give your consumers something truly sensational to dream about.

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WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 12 SCALA’S GUEST

Erwin Wijngaards Sales Coordinator, Cobeco Pharma

I am Erwin Wijngaards; by many called Bluto aka Brutus because of my comparison with Popeye’s archenemy. Compared to Bluto I am not a terrible giant but a friendly one that loves to think along with my clients. In my previous work experiences as a team leader at a well-established market research agency I have been able to use my devoting perseverance and sympathizing abilities to assure people of my skills. Skills I learned from a young age thanks to my hobby volleyball. In the brief time since I’ve been supporting Cobeco Pharma, I have been confronted with many new challenges that the great industry has provided me. With the support of a great team at Cobeco Pharma and our very kind and supporting clients I have been able to adapt to these challenges very quickly. I firmly believe that my time at Cobeco Pharma just started and that there will be many fruitful years to come…

MALE Smooth pleasure Know your facts Since the very first day Cobeco Pharma launched its MALE The most recent addition to this collection is the MALE Hybrid Cobeco Pharma knows education is key in selling a product brand the collection has been very well-received by many Lubricant: a lube that supplies your consumers with the best of properly, so we’d like to share the following information with retailers and consumers all over Europe. It’s a collection with a both worlds! This water-based, 2-in-1 intimate lubricant has the you about the use of lubricant… Did you know that a lubricant masculine appearance that Cobeco Pharma created especially unique characteristics of a silicon-based lubricant and is not can help older men in specific to maintain their erections for a for men that want to enhance their sexual experiences in life. only suitable for but also does wonders when longer period of time due to the fact that a lubricant intensifies It is a brand that’s constantly developing to give men (and used for massaging purposes. This MALE Hybrid Lubricant their pleasure? A well-lubricated penis doesn’t just enhance their partners) the option to explore more sensual paths in has a hydrating and moisturizing effect, plus guarantees more the pleasure of men of all ages, but it can also help prevent life, by using the continuously new added MALE products. comfort during sexual intimacy as it complements the natural damage or abrasions to the delicate tissue of the , anus The products in the MALE collection vary from lubricants body moisture. The product gives more pleasure for both and penis. It also helps lovers to enjoy intercourse for a longer and delay sprays to condoms and wipes; which all come in partners and can be used with latex condoms, diaphragms period of time due to the fact it prevents uncomfortable friction. a stylish packaging and carry the iconic green colour which is and is also suitable for anal use. Unfortunately many consumers still think a lubricant is only a associated with this collection. necessity for older women experiencing vaginal dryness during their menopause. However, what they do not know is that many women -young or old, regardless of their age -suffer from vaginal dryness at some points during their life, but are often too embarrassed to use a lubricant. We therefore hope our MALE Hybrid Lubricant can become a life changer for all these people – not just men - so everyone can experience the pleasure of a great 2-in-1 lubricant during their sensual play.

WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 13 New at Scala Playhouse: extra large, rebranded versions of your favorite Cobeco Body Lubes from Cobeco Pharma. The brand’s three favorite lubes: the Body Lube water-based, Anal Lube water-based and Body Lube silicone-based are now available in 500ml and 1000ml bottles. These bottles are big, black and simply beautiful. The sleek appearance and large sizing will instantly draw the attention of your consumers, making it a great choice for eye-catching in-store presentation. The Cobeco Body Lube collection is known for its premium ingredients, combined with long-lasting glide and silky smooth texture. If you love this lube, but don’t require such a big amount, it is good to know these lubes will also remain available in their best-selling 50ml, 100ml, 150ml and 250ml bottles. Discover the new Body Lube must-haves from the Cobeco Pharma assortment at Scala Playhouse today and order your favorites now for a deliciously slippery adventure.

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The Scarlet collection from the Adam & Eve range by Evolved is a naughty range of adventurous pleasure providers, designed for lovers who like to go beyond ‘vanilla’. This sizzling collection contains fetish must-haves that will thrill your senses and pleasure all your hot spots. The range has a high end look and feel; perfect for BDSM lovers who want quality and great aesthetics. Get kinky with the luxurious Scarlet Couture Diamond Flogger made of premium leather or explore your sexual desires with the amazing Scarlet Couture Bondage Kit, which includes a sexy eye-mask, silk-ties and a naughty whip with a tickling feather at the other end. The collection has a chic black and red color scheme, making it a unisex choice for all your consumers, regardless of gender or sexual preference. Discover all the items in this adventurous collection, such as whips, floggers, bounds, spreader bars and kinky strap-on, and order your Scarlet favorites at Scala Playhouse today!

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WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 15 There are many ways you can get adventurous in the bedroom. You can indulge in some BDSM action, you can wear sexy lingerie, you can play around with vibrators and cock rings, plus you can even add another lover to your intimate fun. However, there is one adventure which is gaining in popularity in the past few years: anal. With the sales of anal products continuously growing, this is the time to invest in some naughty anal pleasure providers. We’ve listed our favorites for a sensational backdoor adventure that will help your consumers discover all the joys of anal play…

Slippery backdoor fun The TOYJOY Drugstore Anal Lubricant is an essential choice in sexual wellness for consumers engaging in anal play. The extra thick, high-quality lube is made of premium CLICK ingredients to ensure a sensational long- HERE lasting glide and plenty of slippery backdoor fun. This affordable Anal Lubricant comes in a sleek, non-intimidating packaging, ideal for mainstream in-store presentation. Flavorable CLICK HERE TOYJOY - Drugstore 3006010339 Backdoor jewellery backdoor adventure

Small yet very sweet, the Jewel Buttplug Small CLICK Add a touch of flavor to your anal play with the Oral by Steel Power Tools is an excellent choice for HERE Joy Vanilla flavored oral gel by Cobeco. This product entry-level consumers who want to explore anal has been a best-seller for years, giving consumers play in a glamourous way. The beautiful plug has a a lovely taste of vanilla during their intimate session. streamlined, classic silhouette made of high-grade stainless steel; and As oral play on the anus is a great way of ‘warming feels luxurious to touch. It comes with a sparkly rhinestone at the base, up’ a lover for the action still to come, this product which adds some shimmering delight to your backdoor adventures. simply is a must-have for your backdoor adventure. This solid design is crafted with great eye for detail; it is built for pleasure Even the most experimental lovers like a touch of and built to last. Order this thrilling plug now and let your consumers vanilla once in a while… explore their harder side with Steel Power Tools! Cobeco 3100004136 Steel Power Tools 3000011224

Relax the backdoor When it comes to anal sex, one of the most important rules is that you are relaxed. Tensed muscles will make penetration difficult and challenging, so avoid any discomfort with the amazing Inflatable Position Master Pillow by Evolved. This special pillow has a sloped CLICK triangular shape, perfect for some extra HERE help during those extra adventurous positons. Just lean down, get supported into the ideal position for your backdoor CLICK adventure and relax! HERE Backdoor plug Evolved 3000013493 The Private Dancer is a great quality anal plug from the Anal Play range by TOYJOY Classics. The premium silicone anal plug offers sensational vibrations at the touch of a button and comes with a flared base for extra comfort. The sleek, classic shape and medium sizing make it a great purchase for consumers who want a versatile toy that is enjoyable with and without vibrations. Just lube it up and you’re ready to start your pleasurable adventure. TOYJOY Anal Play 3006010358

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Exciting news for bondage lovers: the fantastic X-Play collection at Scala Playhouse has now gotten even more adventurous with various new must-have additions. The range of quality BDSM gear has proven to be a firm favorite among fetish lovers worldwide and we are sure that these new items will gather just as must praise as their predecessors. The range now includes various new whips, gags, cuffs, paddles, collars and even a kinky hog tie for the more advanced BDSM consumers. The collection is made of premium materials and comes in a very contemporary, fashionable packaging that will surely draw the attention of your consumers. Get adventurous and browse the brilliant assortment of X-Play gear at Scala Playhouse now.

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WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 17 SCALA’S Best buys for kegel exercises In Scala’s Tips & Tricks we do our best to give you new and interesting insights that will help you to serve your customers better! Our in-house sexologist and sex therapist will extend her knowledge to help you boost your sales. This edition we have written down all you need to know about kegel balls.

Do you have a pending question or issue that we should cover in one of the next issues Tips Tricks of PLAY magazine? Send an e-mail to [email protected] with your suggestion.

Kegel balls The exercise

Kegel exercisers are hot. At Scala Playhouse we stock a wide So let’s get to business: how do we train the pelvic floor muscles? range of kegel exerciser, varying from sleek silicone balls and This is where the kegel exercisers come in. The kegel device, normally vibrating designs, to stainless steel balls and training kits. shaped as a ball or sphere, is inserted in the vagina using lubricant When marketing a kegel exerciser to your consumers, (this is not mandatory, but does make the process go more smoothly). part of a successful sale is being able to provide them When inserted, the feeling of ‘fullness’ and stimulation will gradually with the relevant information about the product. fade. This is normal: remember that kegel exercisers are a sexual aid; To refresh your memory about the use of the kegel they are not specifically designed as a pleasure product. To start the balls and the benefits it brings we’re going in-depth on exercise simple keep the balls inserted during routine movements, for the pelvic floor muscles in this edition of Scala’s Tips example: wear them during your housework, a trip to the grocery store and Tricks… or a light walk in the park. The trick is too keep the balls in place, meaning your muscles will have to tense up to keep them inserted during the time you move around. Start by wearing them for 5 or 10 minutes at a time and gradually work your way up to 30 minutes. Research has proven that half an hour a day is most effective, so don’t ‘overdo’ it by using the balls for hours each day. When you can manage 30 minutes, try moving up to a heavier set of kegel balls to give your muscles a new challenge. The world’s strongest pelvic floor The pelvic muscles belong to Tatyana Kozhevnikova, a Russian woman who can lift up to 14 kilograms using these muscles. Start low and work your floor muscles way up, as Tatyana proves: the sky is the limit.

The kegel exercisers and balls are aimed at one thing: improving and strengthening the pelvic floor muscles. These The products muscles are often overlooked: we tend to focus on our biceps, our butt and our calves during standard exercise, There are many different types of kegel products, so how do you know but the intimate muscles are just as important. The pelvic which one suits your consumers best? First establish if they have tried floor muscles are located at the bottom of the pelvic. kegel exercisers before: are they entry-level or more advanced? If Their function: supporting our vital organs such as the they are new to kegel training, a ball or sphere with a low weight is bladder and enabling closure of the urethra, vagina and recommended. Determine how much stimulation they want from the 3006010040 rectum. Just like any other muscle the pelvic floor product: vibrating balls can add sexual stimulation during use, but can be tensed and relaxed, the latter for example vibrations are not necessary for a kegel to be effective. Last, but during intercourse. Stronger pelvic floor muscles certainly not least, learn what type of material they like. PVC can can have a big impact on how you experience feel cold, while silicone quickly adapts to the body temperature. intimate pleasure. The stronger the muscles, the Glass and steel are more solid and can both be heated if higher the sensitivity during penetration. Plus, desired. With so many kegel products to choose from, there stronger muscles have more ability to contract is a right match for every consumer. It’s up to you – the retailer during a climax: meaning they can increase the – to find it, and sell it using your knowledge and giving advice. intensity of your . Oh, and if you need a tagline to seal the deal, just remember ‘the stronger your kegel muscles, the stronger your orgasms’: how can anyone resist that? 3000011471 WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 18

Color 0000000000 Color 0000000000 Color 0000000000 Color 0000000000 Thank you for visiting Scala Playhouse at the ETO Show!

A big ‘thank you’ for everyone who visited us at the which has proven to be a big hit with consumers thanks ETO Show in Birmingham, the UK, on the 12th and to its affordable pricing and quality features. We also had 13th of June! The show was a big success for Scala the chance to introduce the UK-audience to other must- Playhouse and we couldn’t have done it without you: have new products in our assortment like the Xeno: our our valued customers and suppliers! The ETO Show had premium prostate massager from the luxurious TOYJOY many highlights for us at Scala Playhouse. It gave us Designer Edition collection. Thank you for all your positive the chance to meet up with old acquaintances, renew feedback on our releases and your kind words about our relationships and meet many new, exciting prospects. latest designs. We received a lot of compliments about our amazing – and very large – stand, which due to its big size allowed We also want to take the chance to thank our trusted us to take visitors on a mini-tour of everything Scala suppliers who were part of our wonderful booth, as your Playhouse has to offer. Visitors to the Scala Playhouse continued support and trust in Scala Playhouse means to booth snacked on delicious Dutch cookies and savory world to us. Thanks to all and we hope to greet you again bites, while enjoying a glass of cold beer at our special at our own ‘Welcome to the Future’ themed Scala Fair ‘ETO bar’. Guest marveled at our latest releases, such on the 4th and 5th of September, where we’ll be launching as the popular Get Real by TOYJOY range of realistics, various new TOYJOY collections. See you there!

2016 12th/13th June - NEC

WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 19 Naughty adventures The new Paddle with Tag and Flogger with Tag from the best-selling Scandal collection by CalExotics are two must-have items for naughty BDSM-adventures. These luxurious kinky accessories are a great choice to add some spice to your love making. The Flogger features a designer fabric handle and soft teasing tassels, while the Paddle is double stitched and dual sided, with soft and plushy fabric on one side and elegant designer fabric on the other. Both are equally as enticing and will seduce lovers to explore the boundaries of pleasure. Order them

3002712251 today and give your consumers the ultimate choice in adventurous, glamourous and naughty BDSM accessories.

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WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 20 Coming Soon Next Time WELCOME TO THE FUTURE

Scala Fairspecial

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