JULY 2016 THE ADVENTURE EDITION EXPLORE ALL THE NEW MUST-HAVE RELEASES TOYJOY DESIGNER EDITION NAUGHTY AND PLEASURABLE ADVENTURES SATISFYER PRO 2 A STATE-OF-THE-ART MIND-BLOWING CLIMAX Dolce & Piccante is a luxurious Italian brand, specializing in high-quality butt plugs with unique detailing. The glamorous plugs are made of premium materials such as polished steel and soft silicone. They also come with various trendy details like playful fur tails and sparkling interchangeable rhinestones in a wide range of beautiful colors. The Dolce & Piccante products are made with great eye for detail in Italy and exude a real sense of style, luxury and elegance for which the Italians are renowned for. The collection caters to both entry-level as advanced consumers and has a perfect plug for every lover. Discover all the must-have Dolce & Piccante designs at Scala Playhouse today and order your favorites now! CLICK HERE WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 2 This Issue 5 The Adventure Edition News 4 “We will take you on a TOYJOY Designer Edition 5 journey of discovery Welcome to the Future 6 to all the latest, must-have releases” Satisfyer Pro 2 7 Fleshlight Girls 8 Dear reader, Fleshlight Promotion 9 Welcome to the ‘Adventure’ edition of PLAY magazine. This issue is full of adventurous inspiration, taking you on a journey of discovery to all the latest, must-have releases. Let me give you a small preview of everything this edition has to offer… Scala’s Academy 10 WELCOME We are showcasing a wide range of new releases such as the innovative Satisfyer Pro 2 (click here). This product TO THE is unlike anything your consumers have tried before and uses state-of-the-art air pressure technology to create a Jimmyjane 11 truly unique experience. If you are looking for male toys, the newest releases in the Fleshlight Girls collection – the FUTURE Eva Lovia and Nikki Benz masturbators – are surely going to draw the attention of your male consumers. Also in this edition: the hottest new items by Doc Johnson and CalExotics, plus an exclusive interview with Cobeco Pharma Doc Johnson 12 in our Scala’s Guest editorial (click here). Another must-read is the informative Scala’s Tips & Tricks (click here), 6 which goes in-depth about kegel exercisers and pelvic floor muscles. The article provides you with all the relevant Scala’s Guest: Cobeco Pharma 13 information to help market kegel exercisers to your consumers. And the better you can advise your consumers: the better the chance gets of making a successful sale. Cobeco Body Lube 14 Besides interesting features on adventurous topics and products, this edition of PLAY magazine also offers a sneak- preview about our upcoming ‘Welcome to the Future’ Scala Fair on the 4th and 5th of September (click here). I hope you’ve already marked the date for our trade show in your agenda, as it’s promising to be another spectacular event Adam & Eve 15 with plenty of irresistible offers you can’t refuse. Speaking of trade shows; I can’t finish this editorial without thanking all of you who visited us at the ETO Show in Scala’s Favorites 16 Birmingham in June. We had a brilliant show and were able to demonstrate to the UK-audience why Scala Playhouse is truly a one-stop-shop; with something for everything. We couldn’t have made it such a grand success without you: our valued customers and suppliers, so thank you once more for your continued support and trust in Scala Playhouse X-Play 17 as your number one wholesale distributor. You can read more about our adventures at the ETO Show in our special ETO retrospect (click here). Scala’s Tips & Tricks 18 For now that just leaves me to wish you a lot of fun on your reading adventure with this edition of PLAY magazine. Berry Koldewijn ETO Retrospect 19 15 Director Scala Playhouse Scandal by CalExotics 20 Editor in chief: Berry Koldewijn PLAY Editorial Office Scala Playhouse Scala Playhouse Marketing ZBF Vertriebs-GmbH E-mail: [email protected] Rondebeltweg 2 Weesperstraat 61 c/o Scala Agenturen B.V. Senior editor: Sabine Kirchner 1329 BA Almere 1018 VN Amsterdam Rondebeltweg 2 Coming Soon 21 Errors and Omissions The Netherlands The Netherlands 1329 BA Almere Editors: Maeglin Harmsen, Samantha Goos, Excepted Tel: +31 (0) 36 521 9000 Tel: +31 (0) 20 30 30 794 Niederlande Bryan van den Aakster Fax: +31 (0) 36 521 9001 E-mail: [email protected] Tel: +49 (0)611-26 09-0 Next Time 21 Designer: Pascal van den Dungen E-mail: [email protected] Fax: +31 (0)36 52190-01 www.scalaplayhouse.com E-mail: [email protected] Additional designer: Peter van de Laar www.zbf-deutschland.de GO TO SALE Photographer: Freddy Dirickx Colophon NEWS Fleshlight competition ETO Show Fleshlight is hosting a fantastic competition for Scala Playhouse customers where Welcome you are in with the chance to win up to 1500 euros worth of Fleshlight products. The best-selling brand of male masturbators has set very simple rules: whoever success to the buys the most Fleshlight products at Scala Playhouse wins. Click here to read A big ‘thank you’ for everyone more about the terms and conditions of this brilliant competition. who visited us at the ETO Show in Birmingham, the UK, on the 12th and Future 13th of June! The show was a big Are you excited yet about the WELCOME GOLD SILVER BRONZE success for Scala Playhouse and we upcoming ‘Welcome to the TO THE €1.500 €1.000 €500 have met many new, exciting prospects. Future’ Scala Fair? We certainly FUTURE We received a lot of compliments about are! On the 4th and 5th of our amazing – and very large – stand, September our Almere-based which due to its big size allowed us to showroom will be transformed into take visitors on a mini-tour of everything a futuristic world of state-of-the- Scala Playhouse has to offer. Visitors to art pleasure; bringing you the most the Scala Playhouse booth snacked innovative releases, amazing deals and on delicious Dutch cookies and savory incredible prize-competitions. Don’t miss bites, while enjoying a glass of cold our Scala Fair preview in this issue of beer at our special ‘ETO bar’. We also PLAY Magazine by clicking here. want to take the chance to thank our trusted suppliers who were part of our wonderful booth, as we couldn’t have done it without you. Thanks to all and we hope to see you again at the upcoming Scala Fair in September. eroFame Besides the preparations for our own in-house Scala Fair, we’re also very busy with the planning for the upcoming eroFame in Hannover, The Germany. From the 5th to the 7th of October you can once again Hylo find a fantastic Scala Playhouse booth at this amazing trade show; and we can promise our stand will be filled with the latest releases, and Enya must-have collections and of course amazing offers. are here! Great news for Caresse by TOYJOY fans: the new Hylo and Enya vibes Fun Toys lottery are now ready to order at Scala Playhouse. The Hylo is a superb up & winners down rabbit vibrator with sensational skills, while the Enya is an intense G-spot thrusting Two of Scala Playhouse’s customers have become the lucky winners of vibe with amazing features. Both these sleek the special Fun Toys lottery. Congratulations to Saint Sual and Novum designs feature a twin motor, 5 incredible vibration on your win! The details were simple: all retailers who purchased 699 speeds and will spoil her clitoris with their teasing euros of Fun Toys products in the month of March received a free ticklers. The Hylo and Enya each have chic G-stand display and one ticket for the big lottery. Fun Toys drew three chrome-detailing and are USB-rechargeable. lucky winners from the pile, with each winner receiving a voucher for Made of premium, soft touch silicone; these a 1000 euros worth of Fun Toys products. Now that’s a nice way to beautiful vibrators are the ultimate choice in erotic start the summer! luxury for your consumers. Discover them today and indulge your consumers with these must-have designs from the Caresse by TOYJOY collection. Click here to go online! WWW.SCALAPLAYHOUSE.COM PL AY JULY 2016 | 4 Blue Violet 100 ml 3006010356 3006010307 3100004650 Getting sexually adventurous can be done in many different ways. It doesn’t just mean For her whips and paddles or fetish inspired fantasies. Sometimes getting adventurous can be as The Rhea by TOYJOY Designer Edition might look like a classic vibe, but it’s hiding a very simple as trying a new type of toy you haven’t experienced before. Scala Playhouse has adventurous secret: it is touch sensitive. This means that this divine pleasure provider starts just the right adventurous – yet non-intimidating - products to thrill him, and her, and both vibrating when in contact with the skin and stops when contact is lost. Play around with all of them, to new heights of sexual pleasure… the different teasing and tantalizing possibilities of play the Rhea offer. The design has a sleek, modern silhouette with a slight bulbous tip and is made of premium, soft touch silicone. It For him features 7 powerful functions and 3 thrilling vibration speeds. It is waterproof, body-safe and Think outside of the box and try a prostate massager for new dimensions of sexual pleasure; USB-rechargeable (charging cord included).