Dr. Shoichiro Toyoda
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Toyota's Advertising in America, 1958-1979
Georgia Southern University Digital Commons@Georgia Southern Electronic Theses and Dissertations Graduate Studies, Jack N. Averitt College of Spring 2006 Ready, Steady, Go: Toyota's Advertising in America, 1958-1979 Rebecca Hope Smith Follow this and additional works at: https://digitalcommons.georgiasouthern.edu/etd Recommended Citation Smith, Rebecca Hope, "Ready, Steady, Go: Toyota's Advertising in America, 1958-1979" (2006). Electronic Theses and Dissertations. 593. https://digitalcommons.georgiasouthern.edu/etd/593 This thesis (open access) is brought to you for free and open access by the Graduate Studies, Jack N. Averitt College of at Digital Commons@Georgia Southern. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of Digital Commons@Georgia Southern. For more information, please contact [email protected]. 1 READY, STEADY, GO: TOYOTA’S ADVERTISING IN AMERICA, 1958-1979. by REBECCA HOPE SMITH (Under the Direction of Craig Roell) ABSTRACT The objective of this thesis is to determine the marketing strategy of Toyota Motor Corporation in America and place these strategies into their historical context. The advertisements will ultimately tie in with trends inside the United States, as well as the development of the company as an international business. INDEX WORDS: Advertising, automobiles, Toyota. 2 READY, STEADY, GO: TOYOTA’S ADVERTISING IN AMERICA, 1958-1979. by REBECCA HOPE SMITH MA, Georgia Southern University, 2000 A Thesis Submitted to the Graduate Faculty of Georgia Southern University in Partial Fulfillment of the Requirements for the Degree MASTER OF HISTORY STATESBORO, GEORGIA 2006 3 © 2006 Rebecca Hope Smith All Rights Reserved 4 READY, STEADY, GO: TOYOTA’S ADVERTISING IN AMERICA, 1958-1979. -
Lexus History 1989-2019
LEXUS HISTORY BRAND CARS INNOVATIONS 1983 August 1983. At a secret meeting More than 400 prototype Over 1,400 engineers and 2,300 in Japan, Toyota’s Chairman Dr vehicles are built, 100 are crash technicians rise to Toyoda-san’s Eiji Toyoda sets a challenge to a tested and more than 4.3 million challenge. team of strategists, engineers and test kilometres are driven in Japan, designers: “Can we create a the USA and Europe. Sixty designers, 24 engineering luxury car to challenge the very teams, and 220 support workers best?” are engaged on the “F1” project. Every detail was exhaustively thought through – build tolerances were at least twice as accurate as competitors. 1987 In May 1987, four years of development time and many full- sized clay models later, Lexus executives sign off on the final LS design. 1988 The brand name ‘Lexus’ is chosen to represent luxury and high-end technology. (Early suggestions included Alexis and Lexis.) 1989 The Lexus brand is born The first LS 400 is launched, At the Lexus Tahara plant in incorporating hundreds of new Japan, the welding process for the patents and setting new standards LS 400 is fully automated, making for quality and value. Almost welds 1.5 times stronger than 3,000 are sold in the first month those on conventionally welded after launch. vehicles. 1990 Lexus is launched in Europe with a On the LS 400, aerodynamic single model range: the LS 400. considerations lead to the underside of the vehicle having a smooth floorpan and a number of special fairings to direct airflow. -
Looking Back Quality.Org | 5
LOOKING BACK Illustration: Liz Kay Liz Illustration: QUALITY.ORG | 5 SLUG LOOKING BACK As part of the CQI’s centenary celebrations, Quality World will be looking at the past 100 years, focusing on each decade, to provide readers with an example of a major development that influenced the quality profession. In the early 1920’s, WALTER A SHEWHART, a physicist, engineer and statistician from New Canton, Illinois, USA, prepared a notable memorandum which described the essential principles of statistical quality control (SQC) and which also contained a simple control chart, for Bell Labs, where he was working at the time. Shewhart’s work emphasised the importance of reducing variation in a manufacturing process and of understanding that variation in production processes results in variation in final products. Statistician RONALD FISHER published the classic and influential book on statistical methods, Statistical Methods for Research Workers. Quality guru W EDWARDS DEMING began applying Shewhart’s techniques more widely, including to non-manufacturing processes, and particularly to clerical, administrative and management activities. In the late 1930s/early 1940s, Deming applied SPC principles to his work at the US Department of Agriculture. Around this time he also started to run courses for engineers and designers, including his and Shewhart’s evolving statistical process control (SPC) methods. After the war he worked in Japan, helping industrial managers and workers to understand the value of statistical methods in improving quality. He returned to the US in 1980 and worked extensively in the motor industry. Shewhart’s work developing SQC cast a long shadow, influencing the work of Deming, and other quality gurus such as Taiichi Ohno and Shigeo Shingo in Japan and Professor John Oakland in the UK. -
Kiichiro Toyoda and the Birth of the Japanese Automobile Industry: Reconsideration of Toyoda-Platt Agreement
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Research Papers in Economics CIRJE-F-288 Kiichiro Toyoda and the Birth of the Japanese Automobile Industry: Reconsideration of Toyoda-Platt Agreement Kazuo Wada The University of Tokyo July 2004 CIRJE Discussion Papers can be downloaded without charge from: http://www.e.u-tokyo.ac.jp/cirje/research/03research02dp.html Discussion Papers are a series of manuscripts in their draft form. They are not intended for circulation or distribution except as indicated by the author. For that reason Discussion Papers may not be reproduced or distributed without the written consent of the author. Kiichiro Toyoda and the Birth of the Japanese Automobile Industry: Reconsideration of Toyoda-Platt Agreement.* Kazuo WADA Faculty of Economics University of Tokyo Abstract In discussion of the birth of the Japanese automobile industry, most researchers and journalists obviously talk about the Toyota Motor Corporation and the Toyoda-Platt Agreement. It has been widely asserted that the one million yen that was received as a result of the Agreement provided Kiichiro Toyoda with the means to begin doing research on the automobile. But the historical evidence does not support this legendary story, and in many ways contradicts it. This paper aims to set the historical record straight. 1/33 1. Is the legendary story correct? Toyota Motor Corporation is now one of the most famous companies in Japan( see Fig.1 on the relationship of the companies appearing in this paper). One can find whole shelves of bookstores in Japan with books and magazines on Toyota. -
The Uk & Japanese Automobile Industries
Actes du GERPISA n°11 69 THE UK & JAPANESE AUTOMOBILE INDUSTRIES: ADOPTION & ADAPTATION OF FORDISM Takahiro Fujimoto* Joe Tidd** _____________________________ *University of Tokyo, Japan **Imperial College, University of London, UK 70 Actes du GERPISA n°11 SOMMAIRE 1. INTRODUCTION 71 2. THE CURRENT SITUATION - UK AND JAPANESE AUTOMOBILE INDUSTRY 72 2.1 The UK-Japan Difference: Manufacturing Performance 72 2.2 The UK-Japan Difference: Manufacturing Practice 73 3. THE FORD PRODUCTION SYSTEM 76 3. 1. Fordism 76 3. 2. Taylorism 77 3.3. Neo-Fordism 78 4. THE ADOPTION OF FORDISM IN THE UK 78 4.1 Pre-War Context 78 4.2 Post-War Experience 82 5. THE ADOPTION OF FORDISM IN JAPAN 86 5.1 Pre-War Japanese Auto Industry: Impact of Fordism 86 5.2 Toyota's Post-War Experience: Between 1945 and 1960 90 6. THE COMPARISON 96 6.1 The Pre-War Comparison 96 6.2 The Post-War Comparison 99 6.3 Models for Adaptation of Fordism 101 CONCLUSION 104 BIBLIOGRAPHY 106 Actes du GERPISA n°11 71 1. INTRODUCTION The purpose of the paper is to examine how Fordism was introduced to the U.K. and Japanese automobile industry in different ways. In Japan, Toyota is chosen as a typical case, and Austin and Morris (now Rover) in the UK. The discussion covers both the pre-War and early post-War periods. The UK and Japanese auto industries have at least one thing in common: both tried to adopt Fordism directly or indirectly. In both cases, though, the auto firms could not apply Fordism directly to their production system, and thus had to adapt it to their domestic situations. -
Company Profile
Company Profile Find out detailed information regarding Toyota's key personnel and facilities, business activities and corporate entities as well as its sales and production growth around the globe. You can also discover more about the various non-automotive pursuits of Toyota and the museums and plant tours which are open to the public. Overview This section lists basic facts about Toyota in addition to the latest activities relating to latest business results. Find out more Executives Here you will find a list of all of Toyota's top management from the chairman and president down to the managing officers. Find out more Figures See more about the global sales and production figures by region. Find out more Toyota Group A list of companies making up the Toyota Group. Facilities View Toyota's design and R&D bases and production sites all around the globe, as well as the many museums of great knowledge. Find out more Non-automotive Business In addition to automobile production, Toyota is also involved in housing, financial services, e-TOYOTA, Marine, biotechnology and afforestation Toyota From Wikipedia, the free encyclopedia Jump to: navigation, search For other uses, see Toyota (disambiguation). Toyota Motor Corporation Toyota Jidosha Kabushiki-gaisha トヨタ自動車株式会社 Type Public TYO: 7203 Traded as LSE: TYT NYSE: TM Automotive Industry Robotics Financial services Founded August 28, 1937 Founder(s) Kiichiro Toyoda Headquarters Toyota, Aichi, Japan Area served Worldwide Fujio Cho (Chairman) Key people Akio Toyoda (President and CEO) Automobiles Products Financial Services Production output 7,308,039 units (FY2011)[1] Revenue ¥18.583 trillion (2012)[1] [1] Operating income ¥355.62 billion (2012) [1] Profit ¥283.55 billion (2012) [1] Total assets ¥30.650 trillion (2012) [1] Total equity ¥10.550 trillion (2012) Employees 324,747 (2012)[2] Parent Toyota Group Lexus Divisions Scion 522 (Toyota Group) Toyota India Hino Motors, Ltd. -
Prof Dr Christoph Roser Keynote Speech 130916 the Origins Of
The Origins of Lean Manufacturing and Lessons for Today Christoph Roser Karlsruhe University of Applied Sciences, Germany 1 Introduction There is a consensus in industry that lean manufacturing is one of the best, if not the best, approach to improving manufacturing and related operations. Properly implemented, this continuous improvement approach will reduce waste, unevenness, and overburden, while giving respect to all stakeholders. It is common knowledge that lean production originated in the Toyota Production System. The largest influencer was arguably Taiichi Ohno (1912–1990), also known as the father of the Toyota Production System. During the period between 1950 and 1970, he developed most of what we nowadays know as lean production. This helped to make the Toyota Motor Company one of the largest, most profitable, and best companies in the world. However, Toyota did not develop this system out of the blue; it was inspired by many other companies and events. In the following I would like to give an overview of the major influences that helped form the Toyota Production System and subsequently lean production. Below are different major influencers. 2 United States Probably the biggest influence outside of Japan was America. Even before World War II but especially during and after, the United States was the industrial powerhouse and role model for development at Toyota. During multiple visits, engineers and managers from Toyota got many ideas from the United States. 2.1 Henry Ford Within the United States, the Ford Motor Company had an enormous influence on Toyota. The modern assembly line originated with Ford. But Ford also had a relentless drive to avoid waste. -
Keidanren Report (September 2015)
Report September 2015 010_8094158242709.indd 2 2015/09/30 14:51:31 01 Chairman’s Message Japan stands at a crucial juncture in its effort to rid itself of deflation and achieve tangible economic revitalization. The political leadership, the bureaucracy, and the private sector must deploy all the policies and resources at their disposal at this vital moment to ensure that the effort bears fruit. Keidanren, for its part, regards this year as the one in which the first steps towards the realization of the economy and the society as described in our vision statement, Toward the Creation of a More Affluent and Vibrant Japan, will be taken. We will, in addition to paving the way toward the elimination of deflation and toward economic revitalization, work with all our strength to address the many key policy issues that face us. Keidanren’s Policy for this fiscal year lists these issues and the steps we will take to tackle them. There are several priority areas. These include, fiscal consolidation, including achieving primary balance surplus by fiscal 2020, ensuring a stable and economically viable energy supply, revitalizing regional economies through stronger collaboration with regional economic groups, addressing the problem of population decline and encouraging the active participation of women in the workforce as a strategy for growth, and engaging in economic diplomacy with a view to boosting economic exchange with countries around the world. We will also continue to contribute actively to the post-earthquake reconstruction effort and to prepare for the Olympic and Paralympic Games in Tokyo in 2020. We will also continue to carry out reforms within Table of Contents Keidanren itself, as we work to consolidate further the trust and expectations placed in our organization by the wider community. -
A All Metal-Enclosed Bodies. See Alsowooden- Framed Body Covered
Index A Cop change method. See also shuttle-change All metal-enclosed bodies. See also wooden- automatic loom framed body covered with sheet steel Corona PT20, 137 Allowance. See also interchangeable parts Corporate Rationalization Promotion Act, APA. See Army Procurement Agency 88 Arima. See Yukio Arima Curtiss-Wright Corporation, 9 Army Procurement Agency, 135 Austin, 129 Automobile Manufacturing Industries Act, D 38 Daily Order System, 152 DAS. See Dynamic Assurance System Death of management, 88 B Diagram handling system, 121 Barcodes, 147 Diesel Kiki, 29 Bill of Materials, vii Dodge, 103 computerization of BOM, 154 Dodge Line, 86 Block-construction method. See also work- Dynamic Assurance System, 140 center method BOM.See Bill of Materials computerization of the BOM. See Spec- ifications Management System E Butty gang, 72 Efficiency pay system, 80 Eiji Toyoda, 101, 138, 139, 151 End-of-month problem, 25 C Canon, 27 Celica, 152 F Central regrinding system, 74, 83 Facility Modernization Five-Year Plan, 85 Charles A. Francis, 45 Flow production, vi, 5, 71, 124 Chevrolet. See also General Motors Ford. See Henry Ford, Ford Motor Company, Cho. See Fujio Cho v, 101, 109. See also Ford production Chukyo Detroit Project, 49 system Coal wagon, 116 Ford Motor Company, 5 Colvin. See Fred H. Colvin Chicago plant, 104 Conveying equipment, 7 San Jose plant, 112 Conveyors. See also conveying equipment Ford production system, 8 © Springer Nature Singapore Pte Ltd. 2020 163 K. Wada, The Evolution of the Toyota Production System, Studies in Economic History, https://doi.org/10.1007/978-981-15-4928-1 164 Index Ford’s production system. -
What Is Different About IT at Toyota? Strasbourg, 16/12/2013
What is different about IT at Toyota? Strasbourg, 16/12/2013 Pierre Masai CIO, Toyota Motor Europe In memoriam Eiji Toyoda Co-creator of the Toyota Way, Architect of the expansion of Toyota outside Japan; behind the Corolla, Lexus brand and Prius project, a giant of the Automotive Industry: Sadly missed. Agenda Brief Introduction to . How Toyota Motor Europe fits into the Global Toyota Family Toyota Motor Europe . A look at some key Toyota Principles, explaining their meaning, Focus on Concepts origins and reflecting on the Japanese Characters What is different . Five themes which shed light on how Toyota Europe Information Systems might be different from many lean and non lean IS about IT at Toyota? Divisions. Agenda Brief Introduction to . How Toyota Motor Europe fits into the Global Toyota Family Toyota Motor Europe . A look at some key Toyota Principles, explaining their meaning, Focus on Concepts origins and reflecting on the Japanese Characters What is different . Five themes which shed light on how Toyota Europe Information Systems might be different from many lean and non lean IS about IT at Toyota? Divisions. Toyota in the world • Established in 1937 • 77 manufacturing companies in 27 countries • Vehicles sold in > 170 countries worldwide • Over 9.75 million vehicles sold worldwide in 2012 • Market share: 48.6% in Japan (2012), 14.4% in US (2012), 4.5% in Europe (2012) • Over 5.5 million cumulative hybrid sales (2013) • €206 billion net revenue in FY 2012-13 • €12 billion operating income • Approx. 318,000 employees worldwide Regional headquarters Toyota Motor Europe NV/SA (TME) Toyota Motor Corporation (TMC) Toyota Motor North America, Inc. -
Stock Code: 6902 June 6, 2011 to Those
(TRANSLATION ONLY) Stock Code: 6902 June 6, 2011 To Those Shareholders with Voting Rights Nobuaki Katoh President and CEO DENSO CORPORATION 1-1, Showa-cho, Kariya, Aichi 448-8661, Japan NOTICE OF THE 88TH ORDINARY GENERAL MEETING OF SHAREHOLDERS We extend our heartfelt sympathy to the victims of the Great East Japan Earthquake. We hereby inform you of the 88th Ordinary General Meeting of Shareholders to be held as follows. If you are unable to attend the meeting, you may exercise your voting rights in writing or via the Internet, etc. Please read the attached REFERENCE DOCUMENT FOR THE GENERAL MEETING OF SHAREHOLDERS and exercise your voting rights before 5:40 p.m. on Tuesday, June 21, 2011. 1. Date: 10 a.m., Wednesday, June 22, 2011 2. Place: Head Office, DENSO CORPORATION 1-1, Showa-cho, Kariya, Aichi 448-8661, Japan 3. Objectives of the Meeting: Reports: (1) Business Report and Consolidated Financial Statements, as well as Results of the Audits of the Consolidated Financial Statements by the Accounting Auditors and the Board of Corporate Auditors for the 88th Fiscal Term (from April 1, 2010, to March 31, 2011) (2) Non-Consolidated Financial Statements for the 88th Fiscal Term (from April 1, 2010, to March 31, 2011) Agenda: Proposal No. 1: Distribution of Surplus Proposal No. 2: Election of Thirteen (13) Directors due to Expiration of the Term of Office of All the Current Directors Proposal No. 3: Election of Three (3) Corporate Auditors due to Expiration of the Term of Office of Three Corporate Auditors Proposal No. 4: Presentation of Bonuses to Directors and Corporate Auditors ● For those attending, please present the enclosed Voting Rights Exercise Form at the reception desk on arrival at the meeting. -
A HISTORY of JAPAN's GOVERNMENT-BUSINESS RELATIONSHIP the Passenger Car Industry CENTER for JAPANESE STUDIES the UNIVERSITY of MICHIGAN
A HISTORY OF JAPAN'S GOVERNMENT-BUSINESS RELATIONSHIP The Passenger Car Industry CENTER FOR JAPANESE STUDIES THE UNIVERSITY OF MICHIGAN MICHIGAN PAPERS IN JAPANESE STUDIES No. 20 A HISTORY OF JAPAN'S GOVERNMENT-BUSINESS RELATIONSHIP The Passenger Car Industry by PHYLLIS A. GENTHER Ann Arbor Center for Japanese Studies The University of Michigan 1990 Open access edition funded by the National Endowment for the Humanities/ Andrew W. Mellon Foundation Humanities Open Book Program. © 1990 Center for Japanese Studies The University of Michigan 108 Lane Hall Ann Arbor, MI 48109-1290 Library of Congress Cataloging-in-Publication Data Genther, Phyllis Ann. A history of Japan's government-business relationship: the passenger car industry / by Phyllis A. Genther. p. x, 242. cm. 23 — (Michigan Papers in Japanese Studies : no 20) Thesis (doctoral)—George Washington University. Includes bibliographical references. ISBN 0-939512-40-8 1. Automobile Industry and trade—Government policy—Japan—History. I. Title. II. Series. HD9710.J32G46 1990 338.4'76292'0952-dc20 89-77218 CIP Index: AEIOU, Inc. oo Printed in the United States ISBN 978-0-939512-40-9 (paper) ISBN 978-0-472-12807-5 (ebook) ISBN 978-0-472-90207-1 (open access) The text of this book is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License: https://creativecommons.org/licenses/by-nc-nd/4.0/ CONTENTS PREFACE ix CHAPTER 1: GOVERNMENT-BUSINESS RELATIONSHIPS IN GLOBAL COMPETITION 1 The Automobile Industry 2 Perspectives on Government-Business Relationships