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Logistics Magazine Weekly Digital News Logistics Magazine Weekly Digital News Logistics Magazine has gone digital Logistics Magazine recently made the transition from a being monthly print publication to a weekly digital format to deliver in- depth news, articles and features to the transport industry at a faster and more sustainable pace. The new Logistics Magazine Digital News is distributed to 20,000 Logistics UK members who are made up of transport professionals. Each week the content includes Logistics UK News, Industry News, Features, Key Industry Profiles, Road Compliance Topics and Legislation updates. There are advertising opportunities within the weekly email for static banners and also sponsored news content (Advertorial). Logistics Magazine has gone digital We have also developed a dedicated and fully searchable online magazine portal, within the Logistics UK website, to deliver news 24/7 to the industry. The portal will host the editorial from the Weekly Digital News including any paid for sponsored posts. Spilt into three sessions; Features, News and Compliance, to help readers navigate the various topics. We will be introducing a number of static banners that will be available for advertisers to book on the Portal, with various options on how long a banner can be displayed. Why Weekly Digital News? Reach larger audience – Target a wide range of Branding promotion distributed to all Logistics logistics operators and key message UK members promotion Readership is: Sponsored post that Ability to track 30% Director level links to advertorial engagement rates 70% Management content Logistics Magazine distribution by job title Chart Title 2.50% 1.50% 4.75% 14.25% Management 39.50% Transport/Distribution Manager Director Managing Director Operations Manager Depot/Site Manager Site Manager 14.50% 23% Banner advertising Here is how the Weekly Digital News, there will be two static email banner placements within each email, the top banner is shown in this example. We will base the costs on the previous banners sold for the digital edition email of £750.00 for a banner or towards the top of the Weekly Digital News or £600.00 for a banner towards the bottom. These costs are per insertion each week. Logistics UK Members Sponsored post (advertorial) Shown here bottom left, Sponsored posts, or advertorial, will be included in the Weekly Digital News and will have three options. Paid for advertorial that you host – We will include a short description in the email that links to the main story hosted on your website. Paid for advertorial that we host – there is a short description that links to the advertorial hosted on our website Association with content – You have a static email banner on a related feature hosted on our website, we can share a features list with you. These sponsored posts are available for £750.00 each. Weekly Digital News planned features January: February: December: • Interview with Logistics UK CEO • In profile piece with Loveday • In profile piece with Robert • Delivering the COVID-19 vaccine Ryder, new CEO of DVSA Viegers, Country Director UK, • New HGV, van & coach sales • Rail decarbonisation Amazon Logistics • Yearbook of Road Transport Law • Ex-services recruitment • Logistics during local lockdown • Northern Ireland – Republic of • Compliance Report Ireland trading arrangements • Preview of Future Logistics • Road Compliance Topic – TBC • Air cargo feature Conference being held at ITT Hub • Managing your costs 2021 guide • Road Compliance Topic – TBC • Road Compliance Topic – TBC Logistics Magazine Digital Hub – Email Banners The editorial content from the new Weekly Digital News is hosted on the new Logistics Magazine Portal, storing the features and news stories for readers to search and view, this also includes the paid for Sponsored posts. There are four sections; Home – listings in date order all the various aspects News – listings of all the news stories in date order Features – listings of all features and sponsored posts Road Compliance Topics – listing the compliance topics in date order There is an email banner at the top of each section which advertisers can book. There is an option of all four banners for a month or longer, the banners will link through to you URL. For more information contact Will Reeves Sponsorship and Advertising Manager Logistics UK 07818 450470 [email protected].
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