IPSOS MORI PRIME MINISTERS POLLING March 2021

Home , Anthony Eden, Blue Labour, David Cameron, Edward Heath, Gordon Brown, Harold Macmillan

© Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential How did these Ranked by % saying “good job” Ranked by % saying “bad job” former Prime 1 Winston Churchill 63% 1 Theresa May 45% Ministers do in 2 Margaret Thatcher 44% 2 David Cameron 44% office? 3 Tony Blair 36% 3 Gordon Brown 37% 4 Harold Wilson 30% 4 Tony Blair 36% Based on what you 5 David Cameron 27% 5 Margaret Thatcher 35% know, would you say that the following 6 John Major 25% 6 John Major 30% Prime Ministers did a 7 Gordon Brown 24% 7 Edward Heath 21% good job or a bad job 8 Harold Macmillan 24% 8 James Callaghan 14% as Prime Minister, or Clement Attlee 24% Harold Wilson 14% neither? 9 9 10 Theresa May 22% 10 Anthony Eden 14%

Ipsos MORI asked about 11 Edward Heath 19% 11 Alec Douglas-Home 12% Prime Ministers who have left office since 1945. 12 James Callaghan 17% 12 Harold Macmillan 10%

Former Conservative PMs are 13 Anthony Eden 16% 13 Winston Churchill 8% blue; Labour PMs are red. 14 Alec Douglas-Home 13% 14 Clement Attlee 8%

Source: Ipsos MORI Base: 1,124 Online British adults aged 18+, 19-22 February 2021

2 © Ipsos | Public How did these Ranked by % saying “good job” Ranked by % saying “bad job” former Prime 1 Winston Churchill 83% 1 Gordon Brown 53% Ministers do in 2 Margaret Thatcher 74% 2 Tony Blair 53% office? Among 3 David Cameron 38% 3 Theresa May 37% 2019 Conservative 4 John Major 32% 4 David Cameron 34% voters 5 Harold Macmillan 30% 5 John Major 31% 6 Theresa May 29% 6 Edward Heath 25% Based on what you know, would you say that the 7 Harold Wilson 27% 7 Harold Wilson 25% following Prime Ministers 8 Tony Blair 26% 8 James Callaghan 23% did a good job or a bad job as Prime Minister, or 9 Anthony Eden 24% 9 Anthony Eden 14% neither? 10 Clement Attlee 23% 10 Margaret Thatcher 13%

11 Edward Heath 22% 11 Harold Macmillan 12% Ipsos MORI asked about Prime Ministers who have left 12 Alec Douglas-Home 17% 12 Clement Attlee 12% office since 1945. 13 James Callaghan 15% 13 Alec Douglas-Home 11% Former Conservative PMs are Gordon Brown 13% Winston Churchill 2% blue; Labour PMs are red. 14 14 Source: Ipsos MORI Base: 1,124 Online British adults aged 18+, including 358 Conservative voters, 19-22 February 2021

3 © Ipsos | Public How did these Ranked by % saying “good job” Ranked by % saying “bad job” former Prime 1 Tony Blair 51% 1 David Cameron 61% Ministers do in 2 Winston Churchill 50% 2 Margaret Thatcher 60% office? 3 Harold Wilson 39% 3 Theresa May 60% Among 2019 4 Gordon Brown 38% 4 John Major 33% Labour voters 5 Clement Attlee 29% 5 Gordon Brown 30% 6 John Major 24% 6 Tony Blair 22% Based on what you know, would you say that the 7 Margaret Thatcher 23% 7 Edward Heath 22% following Prime Ministers 8 James Callaghan 22% 8 Anthony Eden 19% did a good job or a bad job as Prime Minister, or 9 Harold Macmillan 22% 9 Alec Douglas-Home 16% neither? 10 David Cameron 20% 10 Winston Churchill 14%

11 Edward Heath 20% 11 Harold Macmillan 13% Ipsos MORI asked about Prime Ministers who have left 12 Anthony Eden 15% 12 James Callaghan 10% office since 1945. 13 Theresa May 13% 13 Harold Wilson 8% Former Conservative PMs are Alec Douglas-Home 12% Clement Attlee 8% blue; Labour PMs are red. 14 14 Source: Ipsos MORI Base: 1,124 Online British adults aged 18+, including 307 2019 Labour voters,19-22 February 2021

4 © Ipsos | Public % saying “neither good nor bad”/“don’t know”/“never heard of them” Which Prime Ministers do Clement Attlee (1945-51) 68% we not have an Winston Churchill (1951-55) 28% opinion on? Anthony Eden (1955-57) 69% Harold Macmillan (1957-63) 66% Based on what you Alec Douglas-Home (1963-64) 74% know, would you say Harold Wilson (1964-70, 74-76) 56% that the following Prime Ministers did a Edward Heath (1970-74) 60% good job or a bad job James Callaghan (1976-79) 68% as Prime Minister, or Margaret Thatcher (1979-90) 21% neither? John Major (1990-97) 45% Ipsos MORI asked about Tony Blair (1997-2007) 28% Prime Ministers who have left office since 1945. Gordon Brown (2007-10) 39% David Cameron (2010-16) 28% Former Conservative PMs are blue; Labour PMs are red. Theresa May (2016-19) 33%

Source: Ipsos MORI Base: 1,124 Online British adults aged 18+, 19-22 February 2021

5 © Ipsos | Public How did these Good job Neither good nor bad Bad job Don’t know Never heard of them former Prime 1 Winston Churchill 63% 15% 8% 12% Ministers do in 2 Margaret Thatcher 44% 14% 35% 6% office? 3 Tony Blair 36% 22% 36% 5% 4 Harold Wilson 30% 23% 14% 23% 10% Based on what you 5 David Cameron 27% 24% 44% 4% know, would you say that the following 6 John Major 25% 33% 30% 8% Prime Ministers did a 7 Gordon Brown 24% 30% 37% 7%

good job or a bad job 8 Harold Macmillan 24% 24% 10% 28% 14% as Prime Minister, or 9 Clement Attlee 24% 19% 8% 32% 17% neither? 10 Theresa May 22% 29% 45% 3% Ipsos MORI asked about 11 Edward Heath 19% 26% 21% 23% 11% Prime Ministers who have left office since 1945. 12 James Callaghan 17% 30% 14% 25% 13%

13 Anthony Eden 16% 21% 14% 31% 17%

14 Alec Douglas-Home 13% 25% 12% 31% 18%

Source: Ipsos MORI Base: 1,124 Online British adults aged 18+, 19-22 February 2021

6 © Ipsos | Public Boris Johnson vs Keir Starmer

And based on his performance to-date, would you say Boris Johnson has done a good job or a bad job as Prime Minister, or neither? And based on your impressions, do you think that Labour leader Keir Starmer would do a good job or a bad job as Prime Minister, or neither? Bad job Good job Neither a good nor bad job

Boris Johnson

37% 20% 40%

Keir Starmer

29% 27% 31%

Base: 1,124 Online British adults aged 18+, 19-22 February 2021

March 2021

For more information

Keiran Pedley Cameron Garrett Research Director Senior Research Executive [email protected] [email protected]

Gideon Skinner Research Director [email protected]