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September 2001 SEPTEMBER 2001 GAME DEVELOPER MAGAZINE 600 Harrison Street, San Francisco, CA 94107 ✎ GAME PLAN t: 415.947.6000 f: 415.947.6090 w: www.gdmag.com LETTER FROM THE EDITOR Publisher Jennifer Pahlka [email protected] EDITORIAL Editor-In-Chief Mark DeLoura [email protected] Senior Editor Jennifer Olsen [email protected] Managing Editor Input Laura Huber [email protected] Production Editor Olga Zundel [email protected] Editor-At-Large Chris Hecker [email protected] pulled out the box from my old to do. You’re much more likely to spend Contributing Editors Daniel Huebner [email protected] Atari 2600 last weekend. It’s the time improving your game than ensuring Jeff Lander [email protected] same box which filled me with a that some alternative input device is sup- Mark Peasley [email protected] Advisory Board sense of wonder that afternoon ported. Hal Barwood LucasArts late in September 1981. After The only special cases where new input Ellen Guon Beeman Beemania Andy Gavin Naughty Dog spending an entire summer picking berries devices have done passably on consoles are Joby Otero Luxoflux I Dave Pottinger Ensemble Studios I had saved up enough money to purchase when new consoles begin shipping with the George Sanger Big Fat Inc. the latest in videogame technology. Exam- new devices so that developers can expect Harvey Smith Ion Storm ining the box last weekend I noticed the an installed base. A good example of this is Paul Steed WildTangent controllers. I’m sure you remember them the Playstation DualShock controller. Ever ADVERTISING SALES Director of Sales & Marketing — to describe them as elegant would be a since Playstations began shipping with Greg Kerwin e: [email protected] t: 415.947.6218 stretch, but they were certainly simple, and DualShock controllers, every new console National Sales Manager rugged. One stick, one button. That’s real- to appear has included two analog sticks. Jennifer Orvik e: [email protected] t: 415.947.6217 Senior Account Manager, Eastern Region & Europe ly all you needed. But this creates evolutionary change, not Afton Thatcher e: [email protected] t: 415.947.6224 And then I looked at my Playstation 2’s revolutionary change. Thus what you see Account Manager, Northern California controller. It really isn’t much different. when you look at a modern-day console Susan Kirby e: [email protected] t: 415.947.6226 Account Manager, Recruitment Twenty years later, I have more sticks and controller is an evolved version of the orig- Raelene Maiben e: [email protected] t: 415.947.6225 more buttons. O.K., the Playstation 2’s inal Atari 2600 controller. How do we cre- Account Manager, Western Region, Silicon Valley & Asia controller has a pager-like vibrator in it to ate revolutionary change? Craig Perreault e: [email protected] t: 415.947.6223 Sales Associate give some haptic feedback, and some ana- Nvidia’s treatment of DirectX 8 vertex Aaron Murawski e: [email protected] t: 415.947.6227 log controls, but really, that’s about the and pixel shaders shows a good model. ADVERTISING PRODUCTION sum total of 20 years of videogame con- They bring in game developers to educate Vice President, Manufacturing Bill Amstutz troller innovation. them on how to take advantage of these Advertising Production Coordinator Kevin Chanel What happened to my speech recogni- new features. They give away free hard- Reprints Stella Valdez t: 916.983.6971 tion? Head-mounted displays? Motion- ware. They educate the press. And they GAMA NETWORK MARKETING Senior MarCom Manager sensing trackers? Video-based interaction? make sure that there are “launch titles” — Jennifer McLean Marketing Coordinator Scott Lyon Datagloves? Have you seen the movie games which take advantage of the new Audience Development Coordinator Jessica Shultz Existenz? How about those hammocks features — as soon as the hardware hits CIRCULATION from Lawnmower Man? the market. In short, Nvidia has done the Group Circulation Director Catherine Flynn O.K., some of these aren’t feasible for exact same thing for GeForce 3 that con- Director of Audience Development Henry Fung technological reasons. But truth be told, sole manufacturers do in the months and Game Developer Circulation Manager Ron Escobar alternative input devices aren’t available years prior to launching a new console. magazine is Circulation Assistant Ian Hay BPA approved Newsstand Analyst for two simple reasons. Input device makers need to take a les- Pam Santoro son from Nvidia and the console manufac- SUBSCRIPTION SERVICES For information, order questions, and address changes Not Included turers. In order for a paradigm shift to t: 800.250.2429 or 847.647.5928 f: 847.647.5972 occur in the way we interact with games, e: [email protected] n general, people don’t buy peripherals they need to educate developers and play- INTERNATIONAL LICENSING INFORMATION for their consoles. They stick with what ers to create buzz, and then make sure that Mario Salinas I t: 650.513.4234 f: 650.513.4482 e: [email protected] came in the box, or perhaps they buy an there are new games available which show CMP MEDIA MANAGEMENT extra controller that is the same type as the off the new features. President & CEO Gary Marshall original. It doesn’t matter what peripherals Until then, we’re all stuck with our sticks Executive Vice President & CFO John Day you ship after a console launch; if it does- and buttons. Which is fine, but in another President, Business Technology Group Adam K. Marder President, Specialized Technologies Group Regina Starr Ridley n’t come in the box, it is difficult to get 20 years I’m going to be running out of fin- President, Technology Solutions Group Robert Faletra serious market penetration. gers to twiddle things with, so someone President, Electronics Group Steve Weitzner better get to work on a foot joystick. Senior Vice President, Human Resources & Communications Leah Landro Senior Vice President, Global Sales & Marketing Bill Howard And I better start doing some yoga. Not Supported Senior Vice President, Business Development Vittoria Borazio Vice President & General Counsel Sandra Grayson f course, if developers can’t expect Vice President, Creative Technologies Philip Chapnick Opeople to have a particular input device, why would they bother supporting it? As a developer, you have enough work A DIVISION OF CMP MEDIA LLC 4 WWW.GAMANETWORK.COM INDUSTRY WATCH daniel huebner and jennifer olsen | THE BUZZ ABOUT THE GAME BIZJ Sega in transition. Sega is continuing its were laid off from Washington-based chil- transformation from hardware company to dren’s game developer Humongous Enter- software provider. The company reinforced tainment. A spokeswoman for Infogrames, its decision to focus on its core businesses by which owns Humongous, said the compa- signing a number of European publishing ny’s remaining 117 employees will focus on and distribution deals that could signal the company’s successful BACKYARD series Sega’s departure from the European market. of sports games for children. New titles Sony Computer Entertainment Europe has based on popular Humongous properties announced a deal to publish seven Sega like Pajama Sam and Freddi Fish will be Playstation 2 titles in SCEE’s European PAL produced only if the company sees territories. The deal also includes localiza- Two of Sega’s SPACE CHANNEL 5 games for Playsta- increased market demand. tion into five languages for titles such as tion 2 are part of a European publishing and ECCO THE DOLPHIN, FERRARI F-355, VIRTUA localization deal with former rival Sony. Head office changes. Former Xbox FIGHTER 4, two SPACE CHANNEL 5 games, third-party relations director Kevin Bachus and an as-yet-unannounced game code- decline in the arcade market as well as a has joined web game technology maker named “K-Project.” Infogrames is set to desire to focus its efforts on home games for WildTangent. While with Microsoft, Bachus publish several Sega titles there for other next-generation console platforms. Closing also served as group product manager for consoles, including PHANTASY STAR ONLINE the coin-op business will result in layoffs of DirectX and was an originator of the Xbox VERSION 2 and VIRTUA STRIKER 3 for Game- close to 60 employees and a pre-tax charge concept. At WildTangent, Bachus will take cube, CHU CHU ROCKET and SONIC ADVANCE of $8 million. on the role of senior director of marketing. for Game Boy Advance, and JET SET RADIO Acclaim Entertainment has appointed FUTURE and HOUSE OF THE DEAD 3 for Opening shots. With the biggest shots of David J. Sturman to the post of chief tech- Xbox. Sega handed off the remaining the console wars just about to arrive, Sony nology officer. Formerly vice president of Dreamcast distribution for much of Europe made a preemptive strike by cutting the software development for TheStreet.com, to Bigben Interactive last April. price of the Playstation 2 before the Sturman will oversee the development of Games are not the only thing Sega has on launch of rival systems. The price was Acclaim’s proprietary engines and tools for its mind. The company is hoping to leverage lowered to ¥35,000 ($280) from the cur- next-generation titles, reporting to the exec- its entertainment expertise to build revenue rent ¥39,800 ($320). The lower price utive vice president of product development. outside of the game business. While not yet applied only to Japan, with Sony leaving it ready to announce any concrete plans, the up to its subsidiaries to determine the Acclaim posts profitable Q3 results. company believes that its computer graph- retail prices for their local markets. Acclaim marked its third straight profitable ics, content development, and arcade man- Nintendo of America announced that quarter of its fiscal 2001 with a profit of agement expertise should present opportuni- most of the 500,000 initial units shipped $0.2 million on net revenues of $38.6 mil- ties.
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