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APRIL - JUNE 2017 ordic ight NA JOINT SWEDCHAM / NBCC PUBLICATION L King and President participate in Business Leaders Forum King Carl XVI Gustaf guest of honor at Swedcham start-up event WWW.SWEDCHAM.COM.BR WWW.NBCC.COM.BR ONDE TEM BRASIL, TEM SCANIA. ORGULHO DE ESTAR AQUI. ONTEM, HOJE E SEMPRE. Foi transportando a economia, as pessoas e os sonhos deste país que chegamos aos 60 anos no Brasil. Agora a Scania começa um novo capítulo de sua história, uma nova era de soluções. E é claro que você é nosso convidado para viver um novo amanhã conosco. facebook.com/ScaniaBrasil SCA-051-17ANUNCIO 60 anos 21x28.indd 1 13/03/17 17:51 ONDE TEM BRASIL, TEM SCANIA. ORGULHO DE ESTAR AQUI. APRIL - JUNE 2017 >> contents ONTEM, HOJE E SEMPRE. Foi transportando a economia, as pessoas e os sonhos deste país NordicLight is the quarterly publication of Swedcham and NBCC que chegamos aos 60 anos no Brasil. Agora a Scania começa um novo capítulo de sua história, uma nova era de soluções. E é claro que você é nosso convidado para viver um novo amanhã conosco. 4. King and President participate in Brazil-Sweden Business 8. Global Child Forum on South America prompts Leaders Forum in São Paulo. action on “investing in every child”. 24. Interview with Andreas 34. Scania celebrates 60 years 37. NordicLight interviews Rentner, the new Trade Commissioner of history in Brazil with innovation and George Monteiro Prata, Brazil’s new and Country Manager of Business Sweden. pioneerism. Ambassador in Oslo. 38. Rachid Felix is elected the new 52. His Majesty King Carl XVI Gustaf is the special Chairman of NBCC at the Annual General guest of honor at a start-up event at Swedcham. Meeting 2017. Others 14. Embassy >> 16. Sweden in São Paulo >> 18. Swedish Match >> 22. Electrolux 28. Brazilcham News >> 30. Saab and Embraer >> 37. NBCC pages >> 50. Eurocâmaras 51. ELAN Biz >> 52. Swedcham News >> 62. Legal Framework for Business Development 64. Human Capital >> 65. Innovation & Sustainability facebook.com/ScaniaBrasil SCA-051-17ANUNCIO 60 anos 21x28.indd 1 13/03/17 17:51 >> Cover Story Brazilian and Swedish executives discuss strategic partnership at Business Leaders Forum By Bjorn Clavey and Marcelo Juc The Brazil-Sweden Business Leaders Forum was held on April 3 at Palácio dos Bandeirantes, he Forum consisted of an exclusive meeting for business leaders from the elegant head office of the São Paulo State Sweden and Brazil and was aimed at Government. The event was honored with the further deepening the bilateral relations presence of His Excellency the President of in trade and investment by identifying Brazil, Mr. Michel Temer, and His Majesty new potential collaboration opportuni- Tties as well as discussing common challenges and King Carl XVI Gustaf of Sweden. joint activities for societal and industrial develop- ment. The event was organized by Business Sweden in close cooperation with CNI (Brazil’s National Confederation of Industry) and the Brazilian Ministry of Foreign Affairs, the Swedish Embassy and the Swedish Ministry of Foreign Affairs. HM King Carl XVI Gustaf opened the meeting, followed by welcome addresses by CNI President Robson Braga de Andrade and Business Sweden’s CEO Ylva Berg. The event started with the presenta- tion “The Brazilian Economy and Reform Agenda” by José Augusto Coelho Fernandes, Director for Policy and Strategy at CNI, who outlined a more positive outlook on the Brazilian economy. With inflation going down, business confidence indicators rising and the country risk of Brazil going down, a recovery from the recession would be on the horizon. Behind all these positive developments is an ambitious reform agenda with 32 measures that were recommended by the industry to the federal government. Assessing the pace of imple- mentation, Dr. José concluded that two measures had already been implemented, while another 20 are currently being discussed. CNI expects that six important reform measures will be approved still in the first semester of 2017, among these the reform of the labor law and the social security system. The conclusion was that the federal government is committed to reforms and is (From left) CNI President Robson Braga de Andrade, HM King Carl XVI Gustaf, President Michel Temer, and São Paulo State Governor Geraldo Alckmin. (CNI photo) 4 APRIL - JUNE 2017 open to a dialogue with the Brazilian industry. A second presentation was dedicated to the “Spillover effects of the Gripen Project,” and was held by Enrico Deiaco, Vice Director at the Swedish Agency for Growth Policy Analysis. Enrico, summarizing from their recent study, elaborated on how the Gripen Project involving Saab and Embraer will pave the way for a deeper cooperation between Brazil and Sweden. These presentations were followed by the actual business dialogue which was moderated by Alrik Danielson, global CEO of SKF, and Robson Andrade. The business leaders present explored several pos- sible ways to deepen cooperation and discussed topics of joint interests such as increased competi- King Carl XVI Gustaf and tiveness, innovation, education, access to financing by high ranking executives from ABB, AstraZeneca, President Michel Temer and Brazil’s insertion into global value chains. Atlas Copco, EKN, Electrolux, Ericsson, Saab Group during Business Leaders Forum. (Presidency photo) For the second part of the meeting, high-level AB, SEK, SKF, Stora Enso, Tetra Pak, Volvo and Wal- representatives from the governments of both Brazil lenberg Foundations. Additionally one Norwegian and Sweden joined the business leaders to listen company, Aker Solutions, participated. On the Brazil- to their thoughts and recommendations. From the ian side, business leaders from Embraer, Stefanini IT Brazilian side Ambassador Santiago Mourão, Under- Solutions, Gerdau, WEG, Korin Agropecuária, União secretary General for International Cooperation and Química Farmacêutica, Algar, and Itáu Unibanco Trade Promotion at the Ministry of Foreign Affairs, joined the event joined. From Sweden, Niklas Johansson, State Sec- Aeronautic and defense related medium-sized retary at the Ministry of Enterprise and Innovation companies such as Airship do Brasil and BR Defesa represented the government. were also present. Two publicly-owned institutions The debate on how the bilateral trade and invest- such as the Brazilian National Development Bank ment can be increased further was followed by an (BNDES) and the Brazilian Guarantees and Fund address by the Governor of the State of São Paulo, Management Agency (ABGF), complemented the Geraldo Alckmin. A keynote speech by President Brazilian side. Michel Temer, that received extensive media cover- The meeting of the Brazil-Sweden Business Lead- ers Forum was followed by a cocktail reception and a Leaders Forum Dialogue age, closed the event. with Government On the Swedish side, companies were represented joint VIP dinner in conjunction with the Global Child (Presidency photo) Leaders Forum Business Dialogue. (SP Government photo) Nordic Light 5 Business Sweden CEO Ylva Berg (CNI photo) King Carl XVI Gustaf shakes hands with Forum on South America. This festive part of the For more details please contact our team: São Paulo State Governor evening enjoyed the presence of their Excellencies • Andreas Rentner, Country Manager, Business Geraldo Alckmin as Mr. and Mrs. Michel Temer and Their Majesties the Sweden Brazil. Ambassador Per-Arne Hjelmborn looks on. King and Queen of Sweden (please see coverage of [email protected] (CNI photo) the Global Child Forum on pages 8 and 9). The Brazil-Sweden Business Leaders Forum was • Björn Clavey, Senior Project Manager. the continuation of an inaugural meeting which [email protected] took place in Stockholm in October 2015 with the presence of Former President Dilma Rousseff and • Fred Hasselquist, Consultant. Marcus Wallenberg, among others. The plan is to [email protected] arrange this kind of high-level business encounters on a bi-annual basis. In between these high-level meetings an action plan will be developed to guide the work and catalyze the ongoing cooperative dia- logue. Business Sweden and CNI will be supporting the member companies to engage in this. The commitment of President Michel Temer to participate in the event proves that the strategic cooperation and dialogue between the Brazilian and Swedish business communities continues to be His Majesty’s address recognized and is appreciated by the government at the VIP dinner. irrespective of the political orientation. (Presidency photo) HM Queen Silvia and President Michel Temer. (Presidency photo) VIP dinner at the Palácio dos Bandeirantes. (Presidency photo) 6 APRIL - JUNE 2017 Job_87_Anuncio_Compre_SKF_21x28.pdf 1 15/02/17 10:42 EM QUALQUER LUGAR DO BRASIL E ABERTA 24 HORAS POR DIA. Está no ar a mais nova plataforma digital da SKF, onde você encontra adquire o produto diretamente de um toda a nossa linha e adquire o produto diretamente de um lojista SKF. lojista SKF. Acesse www.CompreSKF.com.br, faça sua compra segura e rápida e receba no endereço que você escolher. E se você encontrar alguma dificuldade ligue para a SKF. CaRisMa - Serviço ao Cliente: 0800-141152 Global Child Forum on South America prompts action on “investing in every child” The Global Child Forum on South America was both companies and investors. This region, however, is also one of the most inequitable. This inequality held on April 4 at the São Paulo State Federation not only prevents children from enjoying their rights, of Industry (FIESP) in the presence of Their but is also a key obstacle for sustainable develop- Majesties King Carl XVI Gustaf and Queen Silvia ment and economic growth. The Global Child Forum comes at an important time when the Sustainable and Their Excellencies President Michel Temer Development Goals (SDGs) and the Agenda 2030 and Mrs. Marcela Temer of Brazil. are in early stages of development. This year’s Fo- he Global Child Forum on South America, which was inau- His Majesty King Carl XVI Gustaf inaugurates the Global Child gurated by HM King Carl XVL Gustaf, brought together over Forum in São Paulo.
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