CASE STUDY

Rogers Centre

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As a result, the Rogers Centre required a Development team created a parking The Client parking solution that consisted of reliable reservation system enabling busses to prepay The Rogers Centre is a monumental, multi- parking technology and successful parking and reserve parking. This shuttle reservation purpose stadium located in the heart of management strategies. Two factors that system allowed all stakeholders to operate Toronto’s downtown core, nesting directly would help them regain and generate entirely within Toronto’s bylaws. beside the City’s iconic CN Tower. The revenue and successfully manage shuttle stadium is best known for being home to parking. Canada’s only Major League Baseball The Result (MLB) team, the Toronto Blue Jays. The Solutions Precise ParkLink’s partnership with the Rogers The Rogers Centre chose to invest in Precise Centre has resulted in a successful parking The Challenges ParkLink’s gated parking technology fully operation. There has been a significant The parking technology at the Rogers Centre supported by local maintenance and increase in parking revenue due to the experienced regular technical difficulties. technical support program. Connected in reliable technology, smart traffic infrastructure, Malfunctions became so frequent that the real-time to a 24/7 live central monitoring and an effective shuttle parking system. pay stations remained out of order and facility—IPARC-- the Rogers Centre’s parking unable to collect revenue for the stadium. devices are monitored at all times, ensuring • Skidata gated parking technology This resulted from the parking technology technicians are dispatched immediately • Technical maintenance and support provider not being able to maintain, service when maintenance or technical service is and support its solution. required. • Live central monitoring

In addition to the malfunctioning parking To withstand the high volumes of traffic • Shuttle services flowing in and out of the stadium each system, the Rogers Centre was faced with a • Reservations new municipal bylaw prohibiting busses from day, Precise ParkLink designed the parking picking-up and dropping-off passengers in infrastructure to accommodate reversible • Signage entry and exit lanes. As a result, entry lanes front of the stadium. This bylaw was passed • Financial processing with hopes to reduce congestion throughout can be converted into exit lanes and vice the City. However, despite this bylaw, busses versa, accommodating large influxes of one- continued to pick-up and drop-off fans in way traffic during peak times. restricted zones, which became a liability for As a solution to the newly imposed bylaw, the Rogers Centre. Precise ParkLink’s in-house Research and