Wisconsin-2018-Spring-Update.Pdf
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Sales Workshop Taps Business Badger Network to Give Students a Head Start P. 6 WISCONSIN SCHOOL OF BUSINESS UPDATESPRING 2018 Unique Approach Sets Apart WSB’s Master of Accountancy Program P. 16 8 TO WATCH UNDER 40 Meet WSB alumni who are making their mark P. 8 History’s Witness Roger Ervin takes a business approach to global relief effortsP. 18 LETTER FROM THE DEAN ABOUT BARRY GERHART Barry Gerhart has been a member of the WSB faculty since 2000. He has served as chair of the Department of Management and Human Resources and was founding director of the Strategic Human Resource Management specialization in the Wisconsin Full-Time MBA Program. He will serve as interim dean until a permanent dean is identified by a search that will begin in September. To learn more about Barry, visit go.wisc.edu/wsb- gerhart When I was in the Ph.D. program at the experience, improving student access and opportunities, University of Wisconsin–Madison, I was maintaining and growing faculty excellence, and always struck by how faculty and staff went out of their expanding and improving research. way to make everyone feel at home and helped create a We’re already doing significant work to enhance connection I knew would last a lifetime. business students’ educational experience, such as As the interim Albert O. Nicholas Dean of the expanding applied learning opportunities, incorporating Wisconsin School of Business, I understand the interest interdisciplinary content into our curricula, and opening you and thousands of other alumni have about what we the Learning Commons. Our faculty continue to do here and our plans for the future. You’re invested in deliver transformative research that drives excellence the place that helped you become who you are. in our Ph.D. program and informs industry decisions. Our vision is to be a premier broad-based business Their focus on educational innovation, through the school and we are moving forward to develop and support provided by the Inspired Learning Chairs execute a strategy that considers the changing and Professorship, has transformed our classroom landscape of business education. At the same time, environments to the benefit of all students. this strategy aims to build on our many strengths to Fundamental to our vision is providing the innovate and provide cutting-edge research while opportunity to obtain a world-class business education preparing the next generations of Business Badgers. in a way that works best for students. Improving access Our strategic initiatives align with UW–Madison strategic is where real potential for growth and innovation lies. On priorities for 2015-2019: enhancing the educational the next page, our strategic initiatives outline this theme. II L. Newby Paul by Photo Wisconsin School of Business STRATEGIC INITIATIVES To enhance and build on our existing portfolio of programs M.S. BBA MBA New and expanded BBA growth: A competitive MBA M.S. programs: Master of Enrollment has more program: Offering an MBA Science (M.S.) programs than doubled in the last degree continues to be can provide BBA students decade, and there is important, with deliveries a chance to continue their potential for additional that expand access and education and attract new growth to bring more versatility to our full-time, students for in-demand talent to the Business evening, and executive degrees. Badger community. programs. SUMMER HYBRID/ TERM ONLINE Summer enrollment: Creating more Hybrid and online degrees: These opportunities for summer study delivery options will position WSB increases access to business education to provide top students flexible while enabling flexibility for students pathways to a business education to pursue study abroad or internships and create opportunities for during the academic year. students across the globe. These initiatives will require an increase in resources, design and deliver programs in those areas. including growing the size of our faculty to support We’re already doing many things that set us apart, more students and new degree offerings. We are and I hope you will enjoy reading about some of these collaborating with campus leadership to reach exciting initiatives in the pages that follow. agreement on how much to grow the faculty and how to Our alumni continue to be key partners in what our fund this growth. School has been and what we will be. I look forward As we work to distinguish ourselves in the changing to working with you as we move into the future and landscape of higher education, be assured that communicating as our strategic initiatives progress. everything we do will be true to WSB’s long-held values Together Forward, and the tradition of shared governance at UW–Madison and WSB. A key part of our strategy process is an ongoing conversation with our faculty, staff, students, —Barry Gerhart, Ph.D. ’85 partners, and alumni. We’re also benchmarking against Interim Albert O. Nicholas Dean Professor of Management and Human Resources peer and aspirational schools to identify which areas Bruce R. Ellig Distinguished Chair in Pay & Organizational of study hold the most promise and determine how to Effectiveness Interested in learning more about the Wisconsin School of Business Strategic Initiatives? We are committed to creating a transparent approach to our strategy development and implementation. If you would like to learn more or share your thoughts, please visit go.wisc.edu/wsb-update-survey Update Spring 2018 | 01 SCHOOL NEWS SPRING 2018 DIRECTOR OF ALUMNI RELATIONS Shannon Timm (B.S. ’08, MBA ’19) ART DIRECTOR Katie Schauer PHOTOGRAPHER Paul L. Newby II WRITERS Jane Burns Siri Pairin (B.A. ’15) EDITORIAL ADVISORS Kaylene Christnovich Binnu Palta Hill (B.A. ’97) Meloney Linder Rachel Lionberg BRAND ADVISOR Cindy Bush (BBA ’05) News you can use ©2018 Board of Regents of the University of Wisconsin System It was a familiar voice if not a familiar face that came to the Wisconsin School of Business this spring when David Brancaccio, host and senior Update is published biannually. editor of public radio’s Marketplace Morning Report, served as the School’s All rights reserved. business writer in residence. Brancaccio spoke with students, learned from faculty about their research, and moderated three discussions about PUBLISHER contemporary topics—health care reform, tax care, and a forward-looking The Wisconsin School of Business conversation with six faculty members called “What We Talk About When Grainger Hall We Talk About Cryptocurrency, Blockchain, and the Internet of Things.” Of 975 University Avenue his three days at WSB, Brancaccio says, “This was an opportunity for me to Madison, WI 53706 go.wisc.edu/wsb-UPDATE steep myself in ideas, where others were sharing things that they thought were important to them—students and faculty.” The University of Wisconsin– Madison is an equal opportunity and affirmative action educator and employer. Cover photo by Paul L. Newby II 02 | UW–Madison Wisconsin School of Business In This Issue TO WATCH UNDER 06 18 28 08 02 Writer in Residence Shares Insights 04 WSB Research: Now You Know 18-21 [COVER STORY] 05 What Inspires You? Roger Ervin Shares a World of 06 Sales Workshop Helps Students Experience With the Wisconsin Make Their Pitch School of Business 22 Business Badgers Who … Are Foodies 08-15 24 Class Notes [ALUMNI PROFILES] 8 to Watch Under 40 28 [PHOTO GALLERY] A Look Back at Learning Spaces for 16 MAcc Program Offers Accounting Students Generations of Business Badgers Photos by Paul L. Newby II, bottom left photo courtesy of University of Wisconsin–Madison Archives (ID S08860) Archives of Wisconsin–Madison of University courtesy left photo II, bottom L. Newby Paul by Photos a Unique Experience Update Spring 2018 | 03 NOW YOU KNOW New WSB research that answers important questions BY JANE BURNS Q: Will financial incentives Q: Do in-store samples Q: Have legal marijuana get people to the gym boost product sales? sales had an impact on more often? home prices? Shoppers who stop for that sample If someone is already motivated to go of ice cream or pizza aren’t just As lawmakers’ discussions of to the gym to improve their health, getting a free snack, they’re helping a recreational marijuana legislation earning a financial incentive to do so is company build long-term sales. throughout the U.S. center on health a gimme, right? That’s one of the conclusions WSB and enforcement, another piece of the Well, not so much. Associate Professor of Marketing debate has emerged: property values. Research by Justin Sydnor, the Qing Liu discovered about in-store Research by Moussa Diop, WSB Leslie P. Schultz Professor in Risk sampling after she and her research assistant professor of real estate Management and Insurance and partners noticed a proliferation of it. and urban land economics, found associate professor of risk and As an experiential (and sometimes that property values increased in the insurance at the Wisconsin School of tasty) method of promotion, vicinity of Denver’s newly legal retail Business, shows that motivation and sampling long has proved popular. marijuana establishments since the modest financial incentives aren’t But is it effective? law took effect in January 2014. enough to overcome the likely culprit The research looked at samples in Diop and his research partners keeping people from a new workout four product categories and included chose to study the immediate vicinity routine: overconfidence. new and existing products as well of retailers in Denver, where the new The researchers offered 836 new as national and private-label brands. law only applied to establishments gym members varied incentives valued It yielded a number of findings that that had been medical marijuana between $30 and $60 to visit the gym retailers can use to their advantage.