P&G’s Purpose Improving Quality of Life

P&G sharing its four billionth liter of clean drinking water in Thailand after the fl oods An Interview with Bob McDonald, (left); a rendering of the William McDonaugh-designed Taicang plant An Interview with Ingrid Saunders Jones, Chairman, President, and Chief Executive Offi cer, Procter & Gamble in China – P&G’s most sustainable facility in the world to-date (above) Senior Vice President-Global Community Connections, The Coca-Cola Company, and Chair, The Coca-Cola Foundation

EDITORS’ NOTE Bob McDonald As we look back at the past 175 the second to deliver four billion liters of EDITORS’ NOTE In addition to her community programs. In 2012, The In the United States, we support Keep America served as a Captain in the U.S. Army years, we know that continuing to in- clean water to prevent 160 million days of current post, Ingrid Saunders Jones Coca-Cola Foundation invested Beautiful, which since 2009 has placed more than for fi ve years before joining Procter & vest in social responsibility is crucial to disease and save 20,000 lives. Would you leads the company’s philanthropic more than $70 million in communi- 7,000 recycling bins in public spaces, including Gamble in 1980. He began his fi rst in- creating the kind of company that will highlight the success of these efforts? efforts. Previously, Jones worked with ties worldwide. Since its inception, we on college campuses. We also support the Ocean ternational assignment leading P&G’s thrive for years to come. In this year’s Sustainability Report, we an- the Honorable Maynard Jackson, have invested more than $500 million Conservancy’s International Coastal Cleanup, which laundry business in Canada in 1989. What was the vision behind nounced that we had surpassed our goal of reach- then Mayor of the City of Atlanta; to support the sustainability of global last year yielded more than nine million pounds of McDonald moved to Asia in 1991 P&G’s Live, Learn and Thrive pro- ing 300 million children, helping improve life for served as a legislative analyst for the communities. debris from our oceans and local waterways. and spent the next 10 years leading gram and what impact has it had? over 400 million children around the world in just president of the Atlanta City Council; Is it important that the areas Coca-Cola has been a leader in address- P&G’s businesses in the Philippines, We established Live, Learn and the past fi ve years. This was accomplished through served as the Executive Director of the you support align with your busi- ing education needs by providing scholar- Japan, and Northeast Asia. In 2001, Thrive in 2005 to make a difference in our social responsibility programs, which are fo- Detroit/Wayne County Child Care ness or do you look at your philan- ships and access to education programs. he moved to Belgium to lead Global the lives of children throughout the world. cused on improving everyday life. For example, Coordinating Council; and taught thropic efforts separately? How challenging is it to tackle such a sig- Fabric & Home Care, the company’s It delivered many life-changing experi- Pampers has partnered with UNICEF to elimi- in the public schools of Detroit and The Coca-Cola Company has been nificant systemic issue? largest and most mature business. Bob McDonald ences for children from providing them nate Maternal and Neonatal Tetanus (MNT) by Atlanta. Jones serves on the boards Ingrid Saunders Jones giving back to communities for 127 years. At Coca-Cola, we believe education is the He returned to P&G’s Cincinnati access to education to a fi rst drink of providing vaccines, which has protected over of The Coca-Cola Africa Foundation Several years ago, utilizing the perspec- single greatest force enabling people worldwide headquarters in 2004 as Vice Chairman of clean water. This program served as the umbrella 100 million women and their babies from the and The Coca-Cola Scholars Foundation, and as tive and experiences of our leaders worldwide, we to improve their lives and create sustainable Global Operations and was appointed Chief for our social responsibility work for a number of deadly disease to date. Because of this work, Chair of the National Council of Negro Women. conducted a series of strategic planning sessions to communities for the future of their families and Operating Offi cer in 2007. McDonald was named years and it was the banner under which P&G six African countries have been validated by the She earned a bachelor’s degree in education at determine which areas we should support world- their society. Education has been a long-standing President and Chief Executive Offi cer in 2009 was able to improve life for more than 400 million World Health Organization as having eliminated Michigan State University and a master’s degree wide. We carved out four global commitments that priority at Coca-Cola, but the execution of educa- and Chairman in 2010. He serves on the Board children. Over time, however, we found that we MNT – Burkina Faso, Ghana, Guinea-Bissau, in education at Eastern Michigan University. we believe will yield the greatest impact: water tion initiatives varies by community. We look at of Directors of Xerox Corporation and is Vice could make an even greater difference for people Liberia, Senegal, and Uganda. Michigan State University honored her with an stewardship, active healthy living, community the needs in a particular community and work Chair of the US-China Business Council and in need by taking advantage of our unique core A cornerstone of our social responsibility honorary Doctor of Humanities Degree. She also recycling, and education. We also agreed to sup- with local leaders to address their challenges. member of the U.S. Advisory Committee for competencies and brand benefi ts, which are often work is the life-saving technology we developed received honorary degrees from Spelman College port local initiatives of critical importance, including In the United States, we initiated the Coca- Trade Policy and Negotiations (ACTPN) and the more important than cash (not unique to P&G) to in collaboration with the Centers for Disease and Knoxville College. HIV/AIDS awareness and prevention in Africa, Cola First Generation Scholarship program in 1993 Executive Committee of the Business Roundtable people who are unable to afford or access things Control that makes even the dirtiest water clean youth development in Latin America, and diver- to answer the challenges faced by many who (BRT). McDonald graduated from West Point in like toilet paper, toothpaste, feminine care prod- enough to drink. This technology – P&G Purifi er COMPANY BRIEF The Coca-Cola Company sity in North America. were the fi rst in their families to attend college. 1975 with a Bachelor of Science in Engineering. ucts, soap, and laundry and cleaning products. of Water – is the foundation for our Children’s (www. thecoca-colacompany.com) refreshes con- How are you supporting access to clean To date, we have awarded more than $32 million In 2007, you set a goal to develop $50 Safe Drinking Water Program. To date, we have sumers with more than 500 sparkling and still water and sanitation around the globe? in fi rst generation scholarships to more than 2,400 COMPANY BRIEF Employing approximately billion in Sustainable Innovation Products shared over fi ve billion liters of clean drinking brands. Led by Coca-Cola, the world’s most valuable We are working with partners worldwide students at more than 460 college campuses. 129,000 people working in approximately 80 coun- (SIPs) over five years. Did you meet this water, helping prevent more than 300,000 days of brand, the company’s portfolio features 15 billion- to steward and replenish the natural resources Another example is our support of the tries worldwide, Procter & Gamble (www. pg.com; goal and what are your plans to continue illness. We’re committed to scaling up this work dollar brands including Diet Coke, Fanta, Sprite, upon which we and our communities de- Critical Difference for Women program at The P&G) has one of the strongest portfolios of trusted, these efforts? even further to provide enough clean drinking Coca-Cola Zero, vitaminwater, Powerade, Minute pend. Since 2005, Coca-Cola has conducted Ohio State University. This program was de- quality, leadership brands, including Pampers®, This year, we were pleased to announce water to Save One Life Every Hour by 2020. Maid, Simply, and Georgia. Through the world’s 382 community water projects in 94 countries, veloped specifically to assist women who ®, ®, ®, ®, ®, that we hit $52 billion in cumulative sales of How do you communicate your social re- largest beverage distribution system, consumers in working hand in hand with local governments interrupted their college education due to un- Pringles®, ®, Iams®, ®, Duracell®, Sustainable Innovation Products – surpassing our sponsibility efforts to employees and make nearly 200 countries enjoy the company’s beverages and partners including World Wildlife Fund, foreseen obstacles such as family responsibili- ®, ®, ®, and Fusion®. 2013 goal by $2 billion. We accomplished this by sure that they are engaged in your programs? at a rate of 1.7 billion servings a day. the United States Agency for International ties or fi nancial diffi culties. focusing on making meaningful sustainability im- Our employees are central to our social re- Development, The Nature Conservancy, and Are you focused on collaborating/part- Would you discuss the importance of cor- provements on our biggest brands, such as Tide, sponsibility efforts and critical to our ability to Would you highlight the importance of CARE. nering in your efforts and would you high- porate philanthropy and social responsibil- , Pampers, Pantene, and Gillette. These im- make a positive difference in the communities corporate philanthropy for The Coca-Cola One of our signature programs is the light some of these relationships? ity to the culture of P&G? provements were made without asking consumers where we live and work, as well as all over the Company? Replenish Africa Initiative (RAIN), which was Through our global community engage- For us, social responsibility is part of our to accept trade-offs in either cost or performance. world. Over the past two years, our employees Improving the quality of life in the 200-plus developed in response to severe water chal- ment activities, we are helping to transform DNA and can be traced back almost to the be- This approach was critical to our strategy of have spent over 100,000 hours volunteering in communities where we operate is an integral lenges faced by nearly 300 million Africans liv- the world. Our efforts involve many local and ginning of our 175 years in business. In 1887, meeting the needs of the vast majority of con- their communities. Their time and effort is at the part of The Coca-Cola Company’s business. We ing without access to clean water. RAIN’s goal global partner agencies who share our goals, in- we recognized our employees not only work sumers, who – our research has shown – are not heart of our social responsibility efforts globally place the highest priority on being a respon- is to provide over two million people in Africa cluding CARE, the American Red Cross, United at P&G, but they are P&G, so we introduced willing to accept trade-offs in order to purchase and it is because of their dedication that these sible, engaged corporate citizen. As stewards of with access to clean water by 2015. Way, Catalyst, and the World Wildlife Fund. profi t-sharing, giving everyone ownership and sustainable products. This approach also leveraged programs thrive all over the world. For example, the world’s most valuable and trusted brands, Would you provide an overview of your For example, empowering women to shared interests. When we launched “Tide” in our scale and innovation capabilities and drove this year, almost 7,000 volunteers participated in we have a deep responsibility to ensure that the recycling and conservation efforts? thrive in business is a global commitment for 1946, we weren’t just creating a more effi cient top-line sales, which is an important component projects to help further work done by the United work we do creates tangible value for our sys- Recycling plastic for reuse yields fi nancial The Coca-Cola Company. Three years ago, we way to do laundry; we were giving women more of ensuring that environmental improvements are Way. Employees not only give their time, but do- tem and for the communities we serve through- benefi ts for communities, requires less energy announced a initiative to enable the eco- time to spend with their families or to pursue delivered in an economically sustainable way. nate money to the organization. In Latin America, out the world. than producing bottles with virgin materials, and nomic empowerment of fi ve million women their dreams. From providing disaster relief to You set two additional ambitious so- where many United Way Programs thrive, 65 per- Our philosophy is to give back a por- reduces waste and greenhouse gases. We have entrepreneurs across our global value chain by creating employment opportunities for individu- cial responsibility goals to accomplish by cent of employees have set up payroll deductions tion of our operating income each year to the invested in building PET recycling plants that pro- the year 2020. Last year, as part of our effort to als living with disabilities, social responsibility is 2012, the first to help 300 million chil- to donate to the United Way, and each donation communities where we do business. We have duce bottles from recycled content in Australia, empower women, we committed $2 million to engrained in our culture. So naturally, it extends dren around the world with programs that made by an employee is matched by P&G dollar committed to giving back at least 1 percent of Austria, Mexico, the Philippines, Switzerland, and Catalyst Inc. to help women worldwide grow through our brands and all areas of our business. enable them to live, learn and thrive and for dollar.• our prior year’s operating income to local the United States. and thrive in business.• 44 LEADERS DISTRIBUTED WITH PERMISSION. COPYRIGHT © 2013 LEADERS MAGAZINE, INC. VOLUME 36, NUMBER 2