Features Defamation and social media Encouraging the public to interact with your organisation through online message boards is increasingly popular, but there are pitfalls in allowing comments to be posted online. Mark Scodie provides guidance to prove that you have taken ‘reasonable care’ as to for organisations on avoiding legal what is published on your page if it bears a set of house rules setting out which kind of contributions liability for defamatory postings are welcome and which are not – making it clear Mark Scodie that abusive, racist, defamatory and/or intimidating Solicitor Many membership organisations and regulatory content will not be tolerated. T: 020 7551 7672 bodies now use social media to raise their profile and
[email protected] communicate with stakeholders. However, operating a Secondly, a careful judgement then needs to be made page or message board over which you maintain some about how those rules are to be enforced. Broadly, Mark has wide-ranging editorial control could make you jointly liable for any dispute resolution there are three options: experience servicing defamatory material published on your space by other 1. Pre-moderate every comment before it appears on a number of sectors, social media users. So how do you engage with social the page. (Social media sites vary as to whether coupled with a specialist media whilst guarding against such legal liability? interest in all forms of page operators may do this.) The advantage in media-related disputes. The law of England and Wales provides that anyone doing so is – hopefully – to ensure that no material contributing to the publication of a defamatory is ever published that breaches your own house statement bears joint responsibility for it – journalists, rules or gives rise to any legal complaints.