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EVENT GUIDE Creating Destinations ICSC European Outlet Conference 22 March 2016 Business Design Centre, London, United Kingdom In Association with: EVENT GUIDE Creating Destinations ICSC Global Partner ICSC European Partners #ICSCEUROPE ICSC European Outlet Conference Programme Planning Group ICSC gratefully acknowledges the contributions of the members of the Programme Planning Group who have dedicated their time to develop the programme. Conference Chair Mike Natas Deputy Managing Director of Development, McArthurGlen Members Scott Abbey Head of Retail B2C Development, ASICS Europe B.V. Richard Ching Partner – Outlet Malls Valuation & Advisory, Cushman & Wakefield Daniel Hayden Valuation & Advisory Services – International, CBRE Sebastian Sommer Business Development Director Europe, NEINVER Franck Verschelle CEO, Advantail Event Sponsors Gold Sponsor FASHION HOUSE Group is a leading player in the European outlet sector and the largest developer/operator in the CEE and Russian markets, with a proven track record of opening up and dominating the outlet sector in emerging markets. FASHION HOUSE Group has delivered and currently manages five successful FASHION HOUSE Outlet Centres in Poland, Romania and Russia with a total lettable area of almost 100,000 sq. m. and is developing a new outlet scheme in St Petersburg. FASHION HOUSE Group specialises in both development and management of outlet centres. It offers an outlet-dedicated, premium quality, experienced team of experts in the fields of outlet centre design, development, finance, leasing, operation and management. Silver Sponsor Peel Outlets is the owner-operator of Gloucester Quays and Lowry Outlet, with a view to further expansion, creating unique primary destinations on waterfronts, that combine the traditional retail functions of a shopping centre with leisure amenities in urban locations. Currently, the two sites attract a substantial combined footfall of 10.5 million visitors per annum. Media Partners 2 Event Guide 22 March 2016 • Business Design Centre, London, UK Introduction Dear Friends, On behalf of the Programme Planning Group we are delighted to welcome you to the 11th ICSC European Outlet Conference. It has been 21 years since the very first designer outlet centre was opened in Europe by McArthurGlen’s Chairman, Joey Kaempfer, pioneering the concept of designer outlet retailing with the opening of Cheshire Oaks Designer Outlet near the city of Manchester, United Kingdom, in 1995. Today, the outlet sector is thriving with more than 100 major outlets across Europe. Outlets have become institutional quality assets and the industry has grown consistently in spite of periods of economic dips and in parallel to the huge growth in online retail. With the theme “Creating Destinations” we seek to understand the importance of the ‘destination’ to deliver a compelling retail – and leisure – experience for our tourist shoppers. We will explore how outlet centre developers and operators are enticing consumers into more frequent and longer trips, and arm you with the tools you need to successfully attract, engage and meet the needs of the travelling luxury consumer and local tourists alike. We aim to inspire, challenge and empower outlet professionals as industry leaders share their insight and experience interspersed with plenty of opportunity for discussion and networking. For the first time, the European Outlet Conference is being held concurrently with SPREE Europe, Europe’s only conference focusing exclusively on commercialisation and specialty leasing. Attendees are welcome to attend sessions in both events according to their interest. ICSC Retail Connections takes place tomorrow here at the Business Design Centre – we hope to see a number of you there too. The European Outlet Conference Programme Planning Group is just one of a number of active committees and specialist working groups at ICSC, which focus on particular interests within the shopping centre industry. Many of the committees produce publications, undertake research projects, put together events and conduct other initiatives of interest to the membership. To find out more about the work of each of the committees, please see any of the ICSC team. We would like to thank all those involved in organising and speaking at our conference, together with special thanks to our ICSC Partners and Event Sponsors. We are confident the Conference will be a fruitful and enjoyable experience for all our delegates and we look forward to welcoming you to London. Mike Natas Conference Chair Deputy Managing Director of Development, McArthurGlen Programme at a Glance ICSC European Outlet Conference Auditorium, gallery level SPREE Europe Room A, gallery level Networking and Exhibition Room Rooms D-G, gallery level Networking Drinks Reception Axis Bar, Hilton London Angel Islington Event Guide 3 ICSC European Outlet Conference Programme The ICSC European Outlet Conference is running concurrently to SPREE Europe. Attendees are welcome to attend sessions in both events according to their interest – SPREE Europe programme details can be found at the rear of this guide. Attendees of both events will have the opportunity to network with each other during the breaks. 09:00 REGISTRATION AND NETWORKING 11:10 NETWORKING BREAK 09:30 WELCOME ADDRESS 11:40 DEVELOPING AN OMNI-CHANNEL STRATEGY Conference Chair: FOR THE OUTLET SECTOR Mike Natas, • How e-commerce will create new destinations for Deputy Managing Director of outlet shoppers Development, McArthurGlen • Responding to an omni-channel customers’ journey Conference Moderator: to optimise the relationship between brands and Alison Welham MRICS, shoppers Associate – Valuation & Advisory – • What solutions do brands expect from centres? Outlet Malls, Cushman & Wakefield Alister Meek, Operations Director, 09:40 TRUE LUXURY GLOBAL CONSUMER INSIGHT FASHION HOUSE Group An inspiring session exploring evolving consumer behaviour and values, how millennials are changing Piotr Kreft, luxury and identify with brands, and the role of digital in Head of E-commerce, the retail landscape FASHION HOUSE Group Nicola Pianon, Senior Partner and Managing Director, Iñigo Pastor, Digital Business & Strategy Director, The Boston Consulting Group NEINVER Federico Bonelli, Principal, 12:25 DESTINATION RETAIL The Boston Consulting Group Understanding the power and importance of ‘destination’ to our tourist shoppers and how to 10:10 THE MACROECONOMIC AND SPENDING incorporate and leverage ‘destination’ into our OUTLOOK marketing efforts and retail experience to capture • What is the outlook for the global financial markets tourist traffic and how is this impacting on the retail market? Anthony Rippingale, • What is the effect of slower growth in China and other Head of Tourism, McArthurGlen emerging markets on consumers’ appetite for luxury/ branded goods from Western markets? • How has the fall in oil prices impacted on the 12:55 NETWORKING LUNCH consumer and tourists’ buying power? There are gains to disposable income but, overall, is this a win or a loss for retailers? David Smith, Economics Editor, The Sunday Times 10:40 DEVELOPMENT OVERVIEW AND TRENDS • How the outlet market has evolved and matured in Europe • How important tourism is to business • Where is future growth and opportunity coming from? Alex McCulloch, Associate Partner, CACI 4 Event Guide 22 March 2016 • Business Design Centre, London, UK 14:10 FINANCE AND INVESTMENT IN RETAIL 16:20 GREAT EXPECTATIONS • Overview of the investment market • Research shows that consumers still enjoy, and • Is the market becoming institutionalised – still want to, shop in physical stores and outlets – but who are the new entrants? competition for attention and time is higher than ever • Investment predictions • Convenience and exceptional service are essential for Richard Ching MRICS, the modern consumer – especially luxury shoppers Partner – Outlet Malls, Valuation & who value their time highly Advisory, Cushman & Wakefield • Consumers want to buy more than just a product – they want to feel an emotional connection and enjoy an experience every time they shop Daniel Hayden, • In the wake of omni-channel becoming the norm CBRE Valuation & Advisory – International, there is now an opportunity for physical retailers and CBRE outlets to redefine their role and purpose – from adding a more personal touch to creating cultural Moderator: hubs to evolving into a ‘third place’ Timon Drakesmith, Olly Chubb, CFO, Hammerson and Managing Director, Client Services Director, Canvas8 Premium Outlets 14:40 TECNHNOLOGY & INNOVATION: CHANGING THE FACE OF RETAIL 17:00 CLOSING REMARKS Explore how technology enables retailers and outlet Conference Chair: centres to gain consumer insights, anticipate their needs Mike Natas, and ultimately achieve more sales Deputy Managing Director of Jasper de Vreugt, Development, McArthurGlen Managing Director, Mall-Connect Conference Moderator: Alison Welham MRICS, Associate – Valuation & Advisory – John Godfrey, Outlet Malls, Cushman & Wakefield Chief Commercial Officer, Movvo 17:15 NETWORKING DRINKS RECEPTION Gemma Noble, Venue: Axis Bar, Hilton London Angel Islington Global VP Sales and Marketing, Springboard Research 15:10 NETWORKING BREAK 15:40 DESTINATION: GERMANY • An insight into the German outlet market today – key facts and trends • How does Germany compare with the rest of Europe – saturation, biggest centres, pipeline? • The investor appetite in Germany – takeovers and joint ventures • The brand offer in German outlets • The importance of asset management Barbara
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