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Media Kit V6 RETAIL 2013 For ADVERTISERS who value the power of the FRONTIERS brand AUTOMOTIVE ARTS/ENTERTAINMENT/FILM Audi Auto Gallery Bill Silvia Presents 15 Casa Automotive Group Broadway L.A. 15 Van Nuys North Fiat of Van Nuys Center for the Art of Performance at UCLA Hollywood Honda of Hollywood Center Theatre Group 13 Burbank L.A. Car Guy David Flower Summer Camp Production 13 Toluca Lake Lexus Santa Monica El Camino College of the Arts 14 Studio City 14 Universal Mercedes Benz of Encino IFC Films City Mazda of Alhambra IRIS, Cirque du Soleil 6 16 Inland West 12 Empire Miller Infiniti Jeffrey Sanker Entertainment Hollywood 8 Melrose Silver 7 Fairfax Lake Mini of Universal City KCBS Marketing 9 La Brea 5 Beverly North Hollywood Toyota KCET Hills Pasadena Toyota L.A. Opera Down 1 Santa 11 town Subaru Pacific Live Nation Monica Toyota of Hollyood Music Center of Los Angeles Nederlander Concerts Los 2 ATTORNEY Pasadena Playhouse Venice Angeles 20 Palm Ally Bolour Paley Center for Media Springs Henry Glowa Sony Pictures Classics Kraut Law Group Segestrom Center for the Arts Lawrence Matt, MD Showtime Entertainment Richard Paddor Sundance Cinemas Jonathan Smilove Tom Whitmans Presents 4 Manhattan Ron Lachman Wallis Annenberg Center Beach Juno Law Office 4 Hermosa Beach Renick Subaru PHARMACEUTICAL 4 Redondo Gilead Beach BANKING / FINANCIAL / INSURANCE Glaxo-Smith Kline Allstate Financial Kaletra Citibank Merk U.S. Bank 30,000 copies 17 Long Northwestern Mutual LIQUOR/SPIRITS/TOBACCO Beach Signature Card Services Absolut Vodka distributed at Toyota Financial Services Bacardi USA 300 locations. Union Bank Chambord Vodka Wells Fargo Miller Genuine Draft 64 Beer Santa Fe Natural Tobacco Company DISTRIBUTION AREAS REAL ESTATE San The Burbank Collection GOVERNMENT AND ADMINISTRATIVE Diego The Avenue Hollywood City of West Hollywood 1 Santa Monica, West L.A. 10 Hollywood Santee Court City of Los Angeles 2 Venice 11 Downtown Los Angeles Tourism and Convention Board RETAIL Los Angeles Fire Department 3 Brentwood 12 Silver Lake/ Echo Park AT&T Metropolitan Transit Authority 4 Manhattan, Redondo, 13 Burbank/Toluca Lake Amoeba Music West Hollywood Marketing and and Hermosa Beach 14 Studio City/Universal City Blueprint Furniture Visitors Bureau Cabazon Outlets 5 Beverly Hills 15 Van Nuys/ North Fred Segal RESTAURANT 6 West Hollywood Hollywood Grace Home Furnishings Delmonico's Steak and Lobster House Haus Furniture Store Johnny Rockets 7 L.A. - Fairfax, Wilshire, 16 Inland Empire Westfield Century City Malo Restaurant Beverly and Third Street 17 Long Beach Macy's Off Vine Restaurant 8 Melrose Madera Home Furniture Palermo restaurant 18 Orange County N101 Pitfire Pizza 9 La Brea 19 San Diego Old Pasadena Management Group Quality Food and Beverage Plushpod Modern Decor Red O Restaurant 20 Palm Springs The Sofa Company Skyye Taco Urban Pet Spark Woodfire Grill Trio Restauarant The Stinking Rose TESTIMONIALS MEDICAL/DENTAL Wang's in the Desert AltaMed Wahoo's Fish Tacos "Frontiers made my start-up business very successful! I began advertising my home Beverly Hills Medical Plaza Pharmacy remodeling business with the magazine in 1993, and I have been with them ever Capitol Drugs TRAVEL/HOSPITALITY since, either in the biweekly newsletter or the Community Yellow Pages." Douglas R. Mest, MD Kimpton Hotels Dr. David Amron Key West Business Guild —David Keeton, DC Keeton Home Remodeling Dr. Michael Schwartz Maui Sunseeker Dr. Lawrence Matt MGM "After many years of advertising my estate planning practice in Frontiers, I continue New Hair Institute Medical Group Orbitz to be impressed with Frontiers’ coverage of news and community events. It is the Olympic Medical Center Paris Las Vegas resource for keeping up with what is important to the LGBT community in Los Pacific Oaks Medical Group San Francisco Convention and Angeles. I am particularly grateful UCLA Care Center Visitors Bureau that LGBT community clients are Wilshire Aesthetics Wynn Las Vegas able to find me through Frontiers." NON-PROFIT PARTNERS —Ron Lachman, AIDS Healthcare Foundation Law Offices of Ron Lachman AIDS Research Alliance AIDS Project Los Angeles "Casa Automotive Group was Christopher Street West excited to be a part of the Weho David Bohnett Foundation Autoshow. We have directly sold a Gay and Lesbian Elder Housing few cars off of it and look forward GLAAD to seeing the show grow in the L.A. Gay and Lesbian Center future!" Outfest 5657 Wilshire Blvd., Suite 470, —Michael Tupac, Sales Manager, Los Angeles, CA 90036 Sherman Oaks Kia, Sherman Oaks Subaru, Casa de Cadillac 323-930-3220 Fax: 323.857.0560 2013 MEDIA KIT MEDIA An all-access pass to L.A.’s most substantial influencer Los Angeles is where it all happens. L.A. sets the trends that reach across the United States and the world, changing culture. GAYL.A. L.A. gays are the ultimate influencers. * On average, gay consumers > Access the gay market at every touch point. We've got you covered! spend over $790 billion annually. > The most recognized gay brand in the market Do they know to spend it with you? > Building community for over 30 years Frontiers readers are influencers > Total audience 160,000+ print and electronic readers (per month) • Los Angeles is one of the top 5 gay and lesbian destinations in the world • 26% of gays and lesbians claim to be the first to know about a product or service • 60% of gay and lesbian readers PRINT DIGITAL often offer advice about buying decisions Marketing directly to Frontiers readers pays off 30,000 copies distributed at 300 select • 85% consider advertising in the LGBT market locations throughout Southern California a motivator to purchase 400,000+ monthly impressions Distribution in retail outlets, restaurants, 94% would purchase a product or 50,000+ monthly uniques • major supermarkets, hotels and gyms service seen in Frontiers • 27% have recommended a Frontiers Only gay publication in L.A. that is audited— advertiser to a friend Verified Audit Circulation: Certified Dec. 2012 Frontiers readers support small businesses LACityscoop.com #1 in gay and lesbian readership in California, Business directory site • 71 % of would rather visit a neighborhood with 90,000 biweekly readers restaurant when traveling to a city SEO optimization including • 44% seek out a local shopping district keyword and video EVENTS (Formerly Gay & Lesbian Yellow Pages) > Four SoCal Gay Pride Festivals: Long Beach (May), Los Angeles (June), San Diego (July), Palm Springs DEMOGRAPHICS (November) PositiveFrontiers.com > Four Signature Frontiers Events: Anniversary Party An HIV magazine Gay 73% (April), L.A. Pride Bash (June), Pool Party (July), for gay and bisexual men Lesbian 26% West Hollywood Auto Show (August) 7,900+ monthly uniques Transgender 1% > Custom Events - Frontiers Night Out: Year-round, Partnered/Single 24% / 76% customized client-dedicated events Frontiers4Men.com College Graduate 30.1% SOCIAL MEDIA EXTENSIONS Adult entertainment options, 18+ Post Graduate Study with Degree 24.8% Age 21-25 14% Facebook Twitter eNewsletters 7,500+ likes 1,800+ followers 25-34 11.0% Sent out 2X weekly to Facebook.com/ @frontiersmag.com 10,300+ opt in subscribers 35-44 18.8% FrontiersMagazine Dedicated e-blast 45-54 34.6% opportunities available 55+ 32.5% Instagram YouTube Average Age: 45 @FrontiersLA YouTube.com/ Median Age: 44 frontiersweb Average Individual Income: $84,000 Average Household Income: $121,000 Average Net Worth: over $730,000 5657 Wilshire Blvd., Suite 470, * SOURCES: 2012 LGBT Community Marketing Study – Frontiers Magazine, Community Marketing Los Angeles, CA 90036 Inc. July 2012; Packaged facts in Lifestyle, Gay 323-930-3220 and Lesbian Market, United States July 2010 Fax: 323.857.0560 2013 RETAIL PRINT CALL FOR RATES FOUR-COLOR 1 x 3 x 7 x 13 x 26 x Full page $2,445 $2,350 $2,270 $2,115 $1,810 1/2 page $1,465 $1,430 $1,415 $1,280 $1,095 5657 Wilshire Blvd., Suite 470, Los Angeles, CA 90036 3/8 page Call$1,195 323.930.3220$1,160 $1,120 for$1,045 rates$900 323-930-3220 1/4 page $900 $880 $850 $800 $695 Fax: 323.857.0560 1/8 page (horiz) $640 $620 $580 $570 $510 10% additional cost for guaranteed right-hand placement PREMIUM FULL-PAGE POSITIONS Inside Front Cover $3,760 Back Cover $4,070 Inside Back Cover $3,495 First 10% or Center Spread $3,265 ALL 13x OR LONGER PRINT ADS INCLUDE: FREE basic listing on LACityscoop.com Your print ad published Gay Friendly Business Directory on FrontiersLA.com Company Description Your info Online Ad Index— Includes click-thru + image and web link 2013 DIGITAL CALL FOR RATES FrontiersLA.com PositiveFrontiers.com LACityScoop.com (Showcase Listing) Top Leaderboard $750 Banners, custom units Your info $2,488 or $199 a month Middle Leaderboard $500 and channel sponsorship Bottom Leaderboard $200 opportunities available • Commercially produced Short Tower $300 90-second spot Tall Tower $500 Photo Gallery Video • Front-page exposures on top Sponsored Listing $500 of the guides and results page Business Profile $500 • Home page flash rotator Exclusive Blast $2,000 • Photo gallery with nine images • Social Media Extensions • Coupon/Deals section Company Description Location Map • Fully SEO-optimized plus additional video benefits • Contact info, maps directions, 50,000 monthly uniques, 400,000 monthly page views 7,900 monthly uniques and click-to-call Tuesday eNewsletter Thursday Hit List LACityScoop.com (Standard Listing) Top Leaderboard $350 Top Leaderboard $350 Sponsored Listing $500 Spotlight $500 Bottom Leaderboard $200 Bottom Leaderboard $200 Deal Position 1 $300 Deal Position 1 $300 Deal Position 2 $200 Deal Position 2 $200 Deal Position 3 $150 Deal Position 3 $150 Company Description Your info Deal Position 4-12 $100 Deal Position 4-12 $100 Weekly up-to-date news and Features a weekend roundup of features, business profiles and must-do activities and events sponsored events $999 or $86 a month Standard image or logo, Social Media Extensions, Coupon/Deals section, Fully SEO-optimized, contact info, maps directions and click-to-call 2013 RETAIL PRINT SIZES bleed bleed CMYK, 300 dpi, PDF, TIF, EPS, PSD, live live or High-resolution JPG.
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