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Tweet for Gold CONNECTING THE WORLDS OF HOLLYWOOD && SPORT. www.GoldMeetsGolden.com [email protected] ATTENDEES ABOUT A weekend of one-of-a-kind Hollywood has long been inspired by the sporting world and vice-versa, but rarely do these two worlds have the chance to events bringing Hollywood, collide and interact. Sports and Brands together Gold Meets Golden is a star-studded event platform bringing together Hollywood entertainers, professional athletes, on Golden Globes Weekend. medal-winning Olympians and enthusiastic sponsors to generate awareness and support for the teams, athletes and other sports-related causes. Gold Meets Golden began as a featured party leading in to the 2013 Golden Globe awards, honoring the athletes of the 2012 Season. The concept was Celebrating highlights of the elevated to an official after-party at the Globes with a send-off salute to the 2014 Olympians, an Oscar weekend event 2017-2018 Sports Season and celebrating the Special Olympics in 2015, and additional athlete activity at various Hollywood premieres throughout the Olympics. the year. Since 2012, Gold Meets Golden events have PAST HOLLYWOOD CELEBRITY PAST SPORTS CELEBRITY ATTENDEES INCLUDE: ATTENDEES INCLUDE: been hosted and attended by most of the top, elite figures in Sports & Hollywood, • NICOLE KIDMAN • GABBY DOUGLAS • KERI WALSH JENNINGS • KEITH URBAN • MISSY FRANKLIN • MISTY MAY TREANOR including: • CHRIS HEMSWORTH • NADIA COMANECI • APRIL ROSS • CHRIS EVANS • ALY RAISMAN • JEN KESEY CAITLIN CAHOW • HAYDEN PANETTIERE • EVAN LYSACEK • • NATHAN ADRIAN SOFIA VERGARA • NATALIE COUGHLIN • • GREG LOUGANIS • GINA RODRIGUEZ • GRACIE GOLD • AL JOYNER • MARIA SHRIVER • TERRELL OWENS • JOHN NABER BART CONNER • KATIE HOLMES • JAMAAL WILKES • • ALEX MORGAN JESSICA CHASTAIN MARY LOU RETTON HEAR WHAT THE ATTENDEES • • • LOLO JONES HAVE TO SAY ABOUT THE EVENT • KERRY WASHINGTON • CARLY PATTERSON • JASON COLLINS • NATE BERKUS • NASTIA LIUKIN AT GOLDMEETSGOLDEN.COM • SETH MEYERS • JAKE DALTON • FRANK MARSHALL • SASHA COHEN • RYAN KAVANAUGH • APOLO OHNO • MATTHEW MCCONAUGHEY • BONNIE BLAIR • LAUREN POTTER • DAN JANSEN • JON BON JOVI • JACKIE JOYNER- KERSEE • STACY KIEBLER • ALYSON FELIX • MATT BOMER • DEEDEE TROTTER • TREVOR DONOVAN • REBECCA SONI • JERI RYAN • JOHN NABER WHO HAS • JULIE BENZ • SUMMER SANDERS • KATE WINSLET • TONY AZEVEDO ? ATTENDED • CHARISMA CARPENTER • NICK GOEPPER ATTENDED? • CAMRYN MANHEIM • TIM MOREHOUSE WHO HAS VENUES Gold Meets Golden events have graced a variety of locations including the Flagship Equinox Lounge in West LA, the rooftop of the Beverly Hilton Hotel, and premieres at the Dolby Theater in Hollywood. This year’s event will be held at the Equinox Flagship Lounge. ANCILLARY YEAR-ROUND EVENTS: HOLLYWOOD PREMIERES GMG also brings athletes and Olympians to a variety of red carpet premieres of films that focus on sports or competition. Special receptions areheld for attending athletes as an opportunity to interact with sponsors. These have included or will include: Angelina Jolie’s UNBROKEN (2014) Divergent (2014) Eddie the Eagle (2016) RACE The Jesse Owens Story (2016) Ice Guardians (2016) Battle of the Sexes (2017) SPONSORS & PARTNERS BENEFITS & RESULTS www.GoldMeetsGolden.com [email protected] SPONSOR PARTNERS SELECT PRESS Partners and Sponsors of the Gold Meets Golden Platform will Over 650 Local, National and International sports & capture the value of connecting with athletes, Olympians and entertainment outlets have covered GMG events in the past, Hollywood celebrities to advance marketing strategies through garnering over 750 million media impressions for sponsors vast press coverage, branded activations with tastemakers and from broadcast, print and online media. influencers, invitations for executives, vendors and corporate VIPs to parties and events, branded photo ops, product See goldmeetsgolden.com for full media results. placement and more! CUSTOM SPONSOR PROGRAMS SOCIAL MEDIA In addition to universal exposure benefits, Gold Meets Golden Celebrity and Athlete attendees buzz about the GMG events on will work with Sponsors to tailor special activity that directly social networks and post pictures to their several thousands of produces results toward a particular partner’s goals. Examples followers on Facebook, Twitter and Instagram, which are then from past include: proliferated via media and sponsors to on average over 8-10 million impressions. Equinox Fitness wanted to reach celebrities and professional athletes to become members of their gyms, and to particularly showcase their newly renovated flagship club in Los Angeles. Events were hosted at the club directly, and custom media segments were created for large outlets like Entertainment Tonight and Access Hollywood, showing top celebs in the space and even athletes like Gold-Medal swimmer Missy Franklin using their pool and facilities. RESULTS: Equinox is currently known as the top, elite celebrity gym in the city.` CUSTOM SPONSOR PROGRAMS P&G “THANK YOU MOM” Goal: Amplify the “Thank You Mom” Olympic Seth Myers campaign within both the Hollywood & Sports communities. Activation: A video crew documented special Jessica Chastain CUSTOMmessages SPONSOR from the athletes and celebrities who & Mom PROGRAMSattended GMG events saying why they couldn’t achieveCUSTOM theirCUSTOM goals without their mothers. These P&Gmessages “THANKSPONSOR YOU wereMOM” shared PROGRAMS on social media platforms. SPONSORGoal: Amplify the PROGRAMS “Thank You Mom” Olympic campaign within both the Hollywood & Sports communities. Nate Berkus & Mom RESULTS: The #ThankYouMom hashtag generated overActivation: 25 millionA video crew exposures, documented special and messages P&G from became the known as athletes and celebritiesP&G who “THANK attended GMG YOU events saying MOM” why aP&G momthey couldn’t “THANK and achieve family-loving their YOU goals without MOM” brand their mothers. in further parts of both These messages were shared on socialindustries. media platforms. Golden Globes Goal: Amplify the “Thank You Mom” Olympic Gi1 Bag Goal: AmplifyRESULTS: the The “Thank#ThankYouMom You hashtag Mom” generated Olympic over Seth Myers Seth Myers campaign campaignwithin25 million exposures,both within the and P&GHollywood both became the known Hollywood & as Sportsa mom & Sports 13 and family-loving brand in further parts of both industries. communities.communities. NATE BERKUS, SETH MEYERS & Activation:Activation: A video crew A video documented crew documented special special JESSICA CHASTAIN, WITH THEIR MOMS. Jessica Chastain messages from the athletes and celebrities who Jessica Chastain messages from the athletes and celebrities who & Mom & Mom attended GMGattended events GMG saying events why saying they couldn’twhy they couldn’t achieve theirachieve goals their without goals their without mothers. their Thesemothers. These messages messageswere shared were on sharedsocial media on social platforms. media platforms. Nate Berkus & Mom RESULTS: The #ThankYouMom hashtag generated Nate Berkus & Mom RESULTS: The #ThankYouMom hashtag generated over 25 millionover 25exposures, million exposures, and P&G becameand P&G known became as known as a mom anda family-lovingmom and family-loving brand in further brand partsin further of both parts of both Golden Globes industries. Golden Globes industries. Gi1 Bag Gi1 Bag 13 13 CUSTOM SPONSOR PROGRAMS COCA-COLA’S OLYMPIC “MUSEUM” Coca-Cola wanted to proveCUSTOM their commitment as theSPONSOR longest-running PROGRAMS sponsor of the Olympics and as a great long-term partner for Hollywood. A special display of Coca-Cola memorabilia, artifacts, CUSTOM SPONSOR COCA-COLA’S OLYMPICand several “MUSEUM” years of real Olympic torches PROGRAMS Coca-Cola wantedwas to created prove their so that VIP attendees could commitment as thehave longest-running a chance to really interact with the COCA-COLA’S OLYMPIC “MUSEUM” sponsor of the Olympics and as a greatbrand. Coca-Cola wanted to prove their commitment as the long-term partner for Hollywood. A special longest-running sponsor of the Olympics and as a great long-term partner for Hollywood. A special display of display of Coca-Cola memorabilia,RESULTS: The artifacts, Coca-Cola memorabilia Coca-Cola memorabilia, artifacts, and several years of and several years of real Olympic torches real Olympic torches was created so that VIP attendees imagery ran in several broadcast, print and could have a chance to really interact with the brand. was created so that VIPonline attendees outlets could and their messaging of have a chance to really interact with the RESULTS: The Coca-Cola memorabilia imagery ran in several commitment to the Games & Hollywood broadcast, print and online outlets and their messaging of brand. carries on year after year. commitment to the Games & Hollywood carries on year after year. RESULTS: The Coca-Cola memorabilia 14 imagery ran in several broadcast, print and online outlets and their messaging of commitment to the Games & Hollywood carries on year after year. 14 PHOTO & VIDEO OPP Attendees and sponsors have the chance to participate in a fun, sports-themed branded photo opportunity to be distributed via physical prints and the media. AWARDS SHOW PARTICIPATION Each year, thousands of local, national and international press outlets take to the Globes carpet, creating great exposure for brands and sponsors whose athletes attend as special guests of the Hollywood Foreign Press Association. Athletes interacted with various Hollywood celebrities and nominees, including Ben Affleck, Julia Roberts,
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