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Home , Bonnie Blair, Carly Patterson, Dan Jansen, Jake Dalton, Jeri Ryan, Kerry Washington

CONNECTING THE WORLDS OF HOLLYWOOD && SPORT.

www.GoldMeetsGolden.com [email protected] ATTENDEES ABOUT

A weekend of one-of-a-kind Hollywood has long been inspired by the sporting world and vice-versa, but rarely do these two worlds have the chance to events bringing Hollywood, collide and interact.

Sports and Brands together Gold Meets Golden is a star-studded event platform bringing together Hollywood entertainers, professional athletes, on Golden Globes Weekend. medal-winning Olympians and enthusiastic sponsors to generate awareness and support for the teams, athletes and other sports-related causes. Gold Meets Golden began as a featured party leading in to the 2013 Golden Globe awards, honoring the athletes of the 2012 Season. The concept was Celebrating highlights of the elevated to an official after-party at the Globes with a send-off salute to the 2014 Olympians, an Oscar weekend event 2017-2018 Sports Season and celebrating the Special Olympics in 2015, and additional athlete activity at various Hollywood premieres throughout the Olympics. the year. Since 2012, Gold Meets Golden events have PAST HOLLYWOOD CELEBRITY PAST SPORTS CELEBRITY ATTENDEES INCLUDE: ATTENDEES INCLUDE: been hosted and attended by most of the top, elite figures in Sports & Hollywood, • • • KERI WALSH JENNINGS • KEITH URBAN • • MISTY MAY TREANOR including: • CHRIS HEMSWORTH • NADIA COMANECI • APRIL ROSS • CHRIS EVANS • • JEN KESEY CAITLIN CAHOW • • • • NATHAN ADRIAN SOFIA VERGARA • NATALIE COUGHLIN • • • GINA RODRIGUEZ • GRACIE GOLD • AL JOYNER • MARIA SHRIVER • TERRELL OWENS • • • JAMAAL WILKES • • JESSICA CHASTAIN HEAR WHAT THE ATTENDEES • • • LOLO JONES HAVE TO SAY ABOUT THE EVENT • KERRY WASHINGTON • • JASON COLLINS • NATE BERKUS • AT GOLDMEETSGOLDEN.COM • SETH MEYERS • JAKE DALTON • FRANK MARSHALL • SASHA COHEN • RYAN KAVANAUGH • • MATTHEW MCCONAUGHEY • • LAUREN POTTER • • JON BON JOVI • JACKIE JOYNER- KERSEE • STACY KIEBLER • ALYSON FELIX

• MATT BOMER • DEEDEE TROTTER • TREVOR DONOVAN • REBECCA SONI

• JERI RYAN • JOHN NABER

WHO HAS • • SUMMER SANDERS • KATE WINSLET • TONY AZEVEDO ?

ATTENDED • CHARISMA CARPENTER • NICK GOEPPER

ATTENDED? • • TIM MOREHOUSE WHO HAS VENUES

Gold Meets Golden events have graced a variety of locations including the Flagship Equinox Lounge in West LA, the rooftop of the Beverly Hilton Hotel, and premieres at the Dolby Theater in Hollywood. This year’s event will be held at the Equinox Flagship Lounge. ANCILLARY YEAR-ROUND EVENTS: HOLLYWOOD PREMIERES

GMG also brings athletes and Olympians to a variety of red carpet premieres of films that focus on sports or competition. Special receptions areheld for attending athletes as an opportunity to interact with sponsors.

These have included or will include:

Angelina Jolie’s UNBROKEN (2014) Divergent (2014) Eddie the Eagle (2016) The Jesse Owens Story (2016) Ice Guardians (2016) Battle of the Sexes (2017) SPONSORS & PARTNERS BENEFITS & RESULTS

www.GoldMeetsGolden.com [email protected] SPONSOR PARTNERS SELECT PRESS

Partners and Sponsors of the Gold Meets Golden Platform will Over 650 Local, National and International sports & capture the value of connecting with athletes, Olympians and entertainment outlets have covered GMG events in the past, Hollywood celebrities to advance marketing strategies through garnering over 750 million media impressions for sponsors vast press coverage, branded activations with tastemakers and from broadcast, print and online media. influencers, invitations for executives, vendors and corporate VIPs to parties and events, branded photo ops, product See goldmeetsgolden.com for full media results. placement and more! CUSTOM SPONSOR PROGRAMS SOCIAL MEDIA

In addition to universal exposure benefits, Gold Meets Golden Celebrity and Athlete attendees buzz about the GMG events on will work with Sponsors to tailor special activity that directly social networks and post pictures to their several thousands of produces results toward a particular partner’s goals. Examples followers on , and , which are then from past include: proliferated via media and sponsors to on average over 8-10 million impressions. Equinox Fitness wanted to reach celebrities and professional athletes to become members of their gyms, and to particularly showcase their newly renovated flagship club in . Events were hosted at the club directly, and custom media segments were created for large outlets like and Access Hollywood, showing top celebs in the space and even athletes like Gold-Medal swimmer Missy Franklin using their pool and facilities.

RESULTS: Equinox is currently known as the top, elite celebrity gym in the city.` CUSTOM SPONSOR PROGRAMS

P&G “THANK YOU MOM”

Goal: Amplify the “Thank You Mom” Olympic Seth Myers campaign within both the Hollywood & Sports communities.

Activation: A video crew documented special

Jessica Chastain CUSTOMmessages SPONSOR from the athletes and celebrities who & Mom PROGRAMSattended GMG events saying why they couldn’t achieveCUSTOM theirCUSTOM goals without their mothers. These P&Gmessages “THANKSPONSOR YOU wereMOM” shared PROGRAMS on social media platforms. SPONSORGoal: Amplify the PROGRAMS “Thank You Mom” Olympic campaign within both the Hollywood & Sports communities. Nate Berkus & Mom RESULTS: The #ThankYouMom hashtag generated overActivation: 25 millionA video crew exposures, documented special and messages P&G from became the known as athletes and celebritiesP&G who “THANK attended GMG YOU events saying MOM” why aP&G momthey couldn’t “THANK and achieve family-loving their YOU goals without MOM” brand their mothers. in further parts of both These messages were shared on socialindustries. media platforms. Golden Globes Goal: Amplify the “Thank You Mom” Olympic Gi1 Bag Goal: AmplifyRESULTS: the The “Thank#ThankYouMom You hashtag Mom” generated Olympic over Seth Myers Seth Myers campaign campaignwithin25 million exposures,both within the and P&GHollywood both became the known Hollywood & as Sportsa mom & Sports 13 and family-loving brand in further parts of both industries. communities.communities.

NATE BERKUS, SETH MEYERS & Activation:Activation: A video crew A video documented crew documented special special JESSICA CHASTAIN, WITH THEIR MOMS. Jessica Chastain messages from the athletes and celebrities who Jessica Chastain messages from the athletes and celebrities who & Mom & Mom attended GMGattended events GMG saying events why saying they couldn’twhy they couldn’t achieve theirachieve goals their without goals their without mothers. their Thesemothers. These messages messageswere shared were on sharedsocial media on social platforms. media platforms.

Nate Berkus & Mom RESULTS: The #ThankYouMom hashtag generated Nate Berkus & Mom RESULTS: The #ThankYouMom hashtag generated over 25 millionover 25exposures, million exposures, and P&G becameand P&G known became as known as a mom anda family-lovingmom and family-loving brand in further brand partsin further of both parts of both Golden Globes industries. Golden Globes industries. Gi1 Bag Gi1 Bag 13 13 CUSTOM SPONSOR PROGRAMS

COCA-COLA’S OLYMPIC “MUSEUM” Coca-Cola wanted to proveCUSTOM their commitment as theSPONSOR longest-running PROGRAMS sponsor of the Olympics and as a great long-term partner for Hollywood. A special display of Coca-Cola memorabilia, artifacts, CUSTOM SPONSOR COCA-COLA’S OLYMPICand several “MUSEUM” years of real Olympic torches PROGRAMS Coca-Cola wantedwas to created prove their so that VIP attendees could commitment as thehave longest-running a chance to really interact with the COCA-COLA’S OLYMPIC “MUSEUM” sponsor of the Olympics and as a greatbrand. Coca-Cola wanted to prove their commitment as the long-term partner for Hollywood. A special longest-running sponsor of the Olympics and as a great long-term partner for Hollywood. A special display of display of Coca-Cola memorabilia,RESULTS: The artifacts, Coca-Cola memorabilia Coca-Cola memorabilia, artifacts, and several years of and several years of real Olympic torches real Olympic torches was created so that VIP attendees imagery ran in several broadcast, print and could have a chance to really interact with the brand. was created so that VIPonline attendees outlets could and their messaging of have a chance to really interact with the RESULTS: The Coca-Cola memorabilia imagery ran in several commitment to the Games & Hollywood broadcast, print and online outlets and their messaging of brand. carries on year after year. commitment to the Games & Hollywood carries on year after year. RESULTS: The Coca-Cola memorabilia 14 imagery ran in several broadcast, print and online outlets and their messaging of commitment to the Games & Hollywood carries on year after year.

14 PHOTO & VIDEO OPP Attendees and sponsors have the chance to participate in a fun, sports-themed branded photo opportunity to be distributed via physical prints and the media. AWARDS SHOW PARTICIPATION

Each year, thousands of local, national and international press outlets take to the Globes carpet, creating great exposure for brands and sponsors whose athletes attend as special guests of the Hollywood Foreign Press Association. Athletes interacted with various Hollywood celebrities and nominees, including , , , George Clooney, , Mark Wahlberg, , , Kerry Washington, , Tina Fey, & many more.

Certain athletes also attended the red-carpet pre-show and the Golden Globe Awards® ceremony, with a chance to shout-out to sponsors. In 2017 for the first time, Olympians also presented one of the Golden Globes Awards. BRANDED MEDIA WATCH THE SEGMENTS AT INTEGRATION

GOLDMEETSGOLDEN.COM At the 2012 and Sochi 2014 Games, GMG provided an important platform in the media for Hollywood to be able to OR SELECT YOUR VIDEO HERE directly wish “Good Luck” to the competing athletes from back home. Sponsors were featured in the pieces. Examples Include:

GABBY DOUGLAS & VAMPIRE DIARIES & TORIN YATER-WALLACE CHARLIE WHITE, MERYL DAVIS & THE JASON BROWN, KEITH URBAN CAST OF DOWNTON ABBEY &

Gymnast Gabby Douglas was surprised Freestyle Skier Torin Yater-Wallace listens Ice Dancers Meryl Davis and Charlie Jennifer Lopez and Keith Urban send the night before her Gold Medal win by to Taylor Swift on his training playlist, White are surprised when cast members Good Luck wishes to popular skater the cast of her favorite show “The and was blown away when the pop artist from their favorite show “Downton Jason Brown Live from the set of Vampire Diaries,” who wished her luck wished him well in a special shout-out Abbey” commend them on their gold American Idol. and even offered her a supporting role shown to him in Sochi. medal at Sochi. on the show. WATCH THE SEGMENTS AT GOLDMEETSGOLDEN.COM

RIO OLYMPICS SPECIAL SURPRISES • ZAC EFRON FOR GYMNAST

• OSCAR ISAAC, NICOLE KIDMAN, AND JENNIFER GARNER Athletes were surprised by their favorite FOR SWIMMER MISSY FRANKLIN celebrities throughout the Rio Games. • FOR GYMNAST These celebs and athletes will all be • CARRIE UNDERWOOD, RYAN REYNOLDS, BLAKE LIVELY & invited to Gold Meets Golden 2018! ANNA KENDRICK FOR GYMNAST ALY RAISMAN WATCH THE SEGMENTS AT GOLDMEETSGOLDEN.COM

THE SURPRISES CONTINUE...

• AND MATT DAMON FOR DECATHLETE ASHTON EATON

• KERRY WASHINGTON, AND BRYCE HOWARD Athletes were surprised by their favorite FOR TRACK STAR ALLYSON FELIX celebrities throughout the Rio Games. • TY BURRELL, JESSE TYLER FERGUSON AND These celebs and athletes will all be FOR DIVER DAVID BOUDIA invited to Gold Meets Golden 2018! • CHRIS EVANS AND ZOE SALDANA FOR FENCER IBTIHAJ MOHAMMAD BRAND ACTIVATION OPPORTUNITIES JANUARY 2018 BRAND: IDEA: A limited edition gold bracelet reading “GOLDEN” is gifted to guests as a reminder to always aspire to Gold.

WEAR YOUR GOLDEN MANTRA

Gold bracelets with inspiring engraved mantras on them can be available to guests for the taking, courtesy of the brand. We can also go as far as having a custom engraver on site to customize guests' personal mantras onto their bracelets.

Celebrities and athletes will inevitably hold these bracelets sacred and photos of VIP's wearing them will continue to surface far beyond the event itself. BRAND: IDEA: The Golden Bar A sponsorship that involves ownership of the bar space and cocktail experience.

AN EXPERIENCE WITH INEVITABLE VISIBILITY

We’ll exceed expectations at the bar with abstract cocktail curation - gold tinctures, gold flakes, gold sugar rims, and gold garnishes in delicate gold coupes. We’ll assign clever names to the cocktails, all associated with being or aspiring to be gold/best-in-class.

The bar itself will be branded and will be peppered with gold detailing. In addition, we’ll have curated waitstaff in elegant black and gold apparel tray passing cocktails on gold trays with complementary gold foil signage. THE VIRTUAL REALITY HUB

We will create a plexi-glass cubic structure. Inside lives a virtual reality hub. Gold medal winning Olympians compete against Golden Globe winners and nominees in various athletic sports. Each person will wear a branded VR headset upon entering the zone.

Imagine Terrell Owens competing against in a virtual game of football, plainly visible to all guests of the event.

Winner is awarded a branded Gold Medallion to be placed on our medallion wall... BRAND: IDEA: Medallions for Good A sponsor that owns the gold medal-distribution that is laced throughout the entire event.

GOLD MEDALS LINKED TO A CHARITABLE CAUSE

Throughout the night, various games will be offered where two forces compete (inc. the VR concept). A brand will own the Gold medals that guests win at the end of each game.

At the end of the evening & upon guests’ departures, they will place the medal on a peg wall, separated by charitable, as a symbol of their donation. Both the oversize wall and the customized medals will be branded.

Photo moments include celebrities taking off their branded gold medal and placing it on the peg wall. Every time a medal is donated a gong or a bell is rung to announce the achievement. GOLDEN CARNIVAL GAMES

Various custom fabricated gold branded carnival games can serve as entertaining, sharable party moments.

Each participating game is an opportunity for sponsor ownership. Any games seen at a carnival can be customized to be gold and branded.

Winners of these two-player games will receive a gold medallion to place on the branded medallion wall. BRAND: IDEA: Twitter Vending Machine A branded golden wrapped vending machine made up of gold product giveaways

TWEET FOR GOLD

Guests approach the Twitter Vending Machine and type in the letter and number that correlate with their preferred gift. They’ll then be prompted a series of Twitter handles and hashtags that, once posted to Twitter, will transmit a message to the vending machine and ultimately vend the product.

Products include beauty products, candy, iPhone cases, and other accessories. Items should be with a gold tone, but don't necessarily need to be the same brand as the sponsor. The sponsors logo will be included and customized on the machine's wrap design. FOR MORE INFORMATION ON SPONSORSHIP OPPORTUNITIES, PLEASE EMAIL: [email protected] OR VISIT GOLDMEETSGOLDEN.COM