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Connecting the Worlds of Hollywood & Sport 2016 Event Deck

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Connecting the Worlds of Hollywood & Sport 2016 Event Deck Connecting the Worlds of Hollywood & Sport 2016 Event Deck 1 • An Event Platform • Producing Scheduled and Custom Events & Campaigns • Bringing Hollywood, Sports and Brands Together • Celebrating the Road to the 2016 Rio Olympics In Partnership With: 2 ABOUT Hollywood has long been inspired by the sporting world and vice-versa, but rarely do these two worlds have the chance to collide and interact. Gold Meets Golden is a star-studded event platform bringing together Hollywood entertainers, professional athletes, medal-winning Olympians and enthusiastic sponsors to generate awareness and support for current US Olympic teams and athletes and other sports-related causes. Gold Meets Golden began as a lead-in featured party to the Golden Globe awards in 2013 honoring the athletes of London 2012. It was elevated to an official after-party for NBC/Universal in 2014 with a send-off salute to the Sochi 2014 athletes, an Oscar weekend event celebrating the Olympics in 2015, and Olympian activity at various Hollywood premieres. 3 WHO HAS ATTENDED Since 2012, Gold Meets Golden events have been hosted and attended by most of the top, elite figures in Sports & Hollywood, including: HOLLYWOOD SPORTS GABBY DOUGLAS JOHN NABER NICOLE KIDMAN REESE WITHERSPOON MISSY FRANKLIN SUMMER SANDERS KEITH URBAN JULIA ROBERTS NADIA COMANECI TONY AZEVEDO CHRIS HEMSWORTH JENNIFER ANISTON ALY RAISMAN NICK GOEPPER CHRIS EVANS LEONARDO DICAPRIO EVAN LYSACEK TIM MOREHOUSE HAYDEN PANETTIERE MATTHEW NATALIE COUGHLIN KERI WALSH SOFIA VERGARA McCONAUGHEY GRACIE GOLD JENNINGS GINA RODRIGUEZ LAUREN POTTER TERRELL OWENS MISTY MAY MARIA SHRIVER JON BON JOVI JAMAAL WILKES TREANOR KATIE HOLMES STACY KIEBLER MARY LOU RETTON APRIL ROSS JESSICA CHASTAIN MATT BOMER CARLY PATTERSON JEN KESEY KERRY WASHINGTON TREVOR DONOVAN NASTIA LIUKIN CAITLIN CAHOW NATE BERKUS JERI RYAN JAKE DALTON KERRI WALSH SETH MEYERS JULIE BENZ SASHA COHEN NATHAN ADRIAN FRANK MARSHALL KATE WINSLET APOLO OHNO GREG LOUGANIS RYAN KAVANAUGH JENNIFER LAWRENCE BONNIE BLAIR AL JOYNER OWEN WILSON TAYLOR SWIFT DAN JANSEN JOHN NABER ADRIEN BRODY EVA LONGORIA JACKIE JOYNER- BART CONNER MARK WAHLBERG GEORGE CLOONEY KERSEE ALEX MORGAN BRADLEY COOPER ERIC STONESTREET ALYSON FELIX LOLO JONES KATHLEEN KENNEDY DEEDEE TROTTER JASON COLLINS REBECCA SONI 4 VENUES Gold Meets Golden Events have graced a variety of locations including the Flagship Equinox Lounge in Century City, the rooftop of the Beverly Hilton Hotel, the Dolby Theater in Hollywood, and other satellite locations such as the Westwood Village and New York City’s Times Square 5 2016 ROAD TO RIO PLANNED EVENTS 6 ROAD TO RIO 2016 The One-Year Countdown to Rio 2016 is On!, and Gold Meets Golden will be at the forefront of media and social activity leading up to and during the Games. Specific Platform Goals for the following slate of events include an introduction of Rio’s Team USA to Hollywood, a Good Luck Send-off from Hollywood to these athletes, and a Timely Celebration of Equality in Sport. EVENTS SCHEDULE THE 2016 GOLDEN GLOBE AFTER-PARTY GMG returns to its birthplace at the 2016 Golden Globe Awards on JANUARY 10, 2016. In a special event partnership with NBC/Universal, veteran Olympians and 2016 returning and hopeful athletes will be greeted by Golden Globe nominees and winners and other Hollywood celebrities, sharing and recording special messages of Good Luck for the upcoming Games. 7 ROAD TO RIO 2016 HOLLYWOOD PREMIERES GMG will bring athletes and Olympians to a variety of red carpet premieres, with subject matter related to sports of competition. Special receptions will be held for attending athletes. These include: “Hunger Games: Mockingjay 2” (11/20/15) “The Bronze”: (10/16/15) “Eddie the Eagle”: (8/29/16) “Pelé”: (TBD 2016) “Bleed For This”: (TBA 2016) “Undrafted”: (TBA 2016) 8 ROAD TO RIO 2016 “100 DAYS OUT” EVENT APRIL 2016: The “100 Days To Rio 2016” will roll out in Times Square, with a special celebrity & athlete media event transforming the iconic tourist location into Rio. Sponsors will have an opportunity to activate a custom Brazilian-themed presence with attending VIP & Public, along with TimesTalks panels by the NYTimes. (Pic: this event was successfully completed with a London theme in 2012) 9 ROAD TO RIO 2016 RIO CELEBRITY EVENT: USA HOUSE, COPACABANA BEACH AUGUST 2016: Predictions have been made that Rio 2016 could be one of the highest celebrity-attended Olympics in a non-USA location. Gold Meets Golden will be holding a special party and hospitality program for celebrities traveling to Rio for the Games. MEDIA INTEGRATIONS: A media integration program similar but larger scale to the examples mentioned for London 2012 and Sochi 2014 Games will again take place. Participating partners will have the chance to amplify messaging through this media and social media content as well. 10 SPONSORS & PARTNERS BENEFITS AND RESULTS 11 SPONSOR PARTNERS Partners & Sponsors of the Gold Meets Golden Platform will capture the value of connecting with the Olympians, the Olympian movement and Hollywood celebrities to advance marketing strategies through vast press coverage, branded activations with tastemakers and influencers, invitation for executives, vendors and corporate VIPs to parties and events, branded photo opps, product placement and more! Past Partners include: 12 SELECT PRESS Over 650 Local, National and International sports & entertainment outlets have covered GMG events in the past, garnering over 750 million media impressions for sponsors from broadcast, print and online media. See goldmeetsgolden.com for full media results. 13 SOCIAL MEDIA Celebrity and Athlete attendees buzz about the events on social networks and post pictures to their several thousands of followers on Facebook, Twitter and Instagram, which Are then proliferated via media to over 5-6 million impressions. 14 BRANDED MEDIA INTEGRATION At the London 2012 and Sochi 2014 Games, GMG provided an important platform in the media for Hollywood to be able to directly wish “Good Luck” to the competing athletes from back home. Sponsors were featured in the pieces. Examples Include: Gymnast Gabby Douglas was surprised the night before her Gold Medal win by the cast of her favorite show “The Vampire Diaries”, who wished her luck and even offered her a supporting role on the show Freetyle skiier Torin Yater Wallace listens to Taylor Swift on his training playlist, and was blown away when the pop artist wished him well in a special shout- out shown to him in Sochi. 15 BRANDED MEDIA INTEGRATION Figure Skaters Meryl Davis and Charlie White are surprised when cast members from their favorite show “Downton Abbey” commend them on their first medal at Sochi. Jennifer Lopez and Keith Urban send Good Luck wishes to popular skater Jason Brown Live from the set of American Idol. 16 CUSTOM SPONSOR PROGRAMS In addition to universal exposure benefits, Gold Meets Golden will work with Sponsors to tailor special activity that directly produces results toward a particular partner’s goals. Examples from past include: EQUINOX FITNESS Equinox Fitness wanted to reach celebrities and professional athletes to become members of their gyms, and to particularly showcase their newly renovated flagship club in Los Angeles. Events were hosted at the club directly, and custom segments were created for large outlets like Entertainment Tonight and Access Hollywood, showing top celebs in the space and even athletes like Missy Franklin using their pool and facilities RESULTS: Equinox is currently known as the top, elite gym celebrity in the city. ` 17 CUSTOM SPONSOR PROGRAMS P&G “THANK YOU MOM” Goal: Amplify the “Thank You Mom” Olympic campaign within both the Hollywood & Sports communities. Activation: A video crew documented special messages from the athletes and celebrities who attended GMG events saying why they couldn’t achieve their goals without their mothers. These messages were shared on social media platforms. RESULTS: The @ThankYouMom hashtag generated over 25 million exposures, and P&G became known as a mom and family-loving brand in further parts of both industries. 18 CUSTOM SPONSOR PROGRAMS COCA-COLA’S OLYMPIC “MUSEUM” Coca-Cola wanted to prove their commitment as the longest-running sponsor of the Olympics AND a great long- term partner for Hollywood. A special display of Coca-Cola memorabilia, artifacts, and even several years worth of Olympic torches was created so that VIP attendees could have a chance to really interact with the brand. Attendees were also given the chance to print their names on a bottle of Coca-Cola. RESULTS: The Coca-Cola memorabilia imagery ran in several broadcast, print and online outlets and their messaging of eternal commitment to the Games & Hollywood carries on year after year. 19 PHOTO & VIDEO OPP Attendees and sponsors have the chance to participate in a fun, Olympic-themed branded photo opportunity to be distributed via physical prints and the media. Attendees can even record a message of support that will be shown to the 2016 Olympians. 20 PAST AWARDS SHOW PARTICIPATION Certain athletes will also attend the red-carpet pre-show and the Golden Globe Awards® ceremony, with a chance to shout-out to sponsors. Each year, thousands of local, national & international press outlets take to the Globes carpet, creating great exposure for brands and sponsors whose athletes attend as special guests of the Hollywood Foreign Press Association. Athletes interacted with various Hollywood celebrities and nominees, including Ben Affleck, Julia Roberts, Reese Witherspoon, George Clooney, Bradley Cooper, Mark Wahlberg, Connie Britton, Halle Berry, Kerry Washington, Amy Poehler, Tina Fey, Anne Hathaway & many more. 21 For more information on sponsorship opportunities & pricing email us at: [email protected] or visit: www.goldmeetsgolden.com 22 .
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