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Notice of Annual Meeting of Shareholders to Be Held on May 13, 2016

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Notice of Annual Meeting of Shareholders to Be Held on May 13, 2016 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON MAY 13, 2016 MANAGEMENT INFORMATION CIRCULAR March 14, 2016 TABLE OF CONTENTS MANAGEMENT INFORMATION CIRCULAR .............................................................................................. 4 Introduction ................................................................................................................................................... 4 GENERAL PROXY MATTERS ..................................................................................................................... 5 Who is soliciting my proxy? .......................................................................................................................... 5 Who can vote? .............................................................................................................................................. 5 How do I vote? .............................................................................................................................................. 5 How do I complete the form of proxy? .......................................................................................................... 8 If I change my mind, how can I revoke my proxy? ....................................................................................... 9 BUSINESS OF THE MEETING .................................................................................................................. 10 Presentation of Financial Statements ......................................................................................................... 10 Election of Directors.................................................................................................................................... 10 Appointment of Auditors ............................................................................................................................. 11 Advisory Vote on Executive Compensation ............................................................................................... 11 Consideration of Other Business ................................................................................................................ 12 THE NOMINATED DIRECTORS ................................................................................................................ 13 Board Nominees ......................................................................................................................................... 13 Shareholdings of Nominated Directors ....................................................................................................... 21 Other Public Company Directorships / Committee Appointments .............................................................. 22 Other Directorships Policy .......................................................................................................................... 22 Board Interlocks .......................................................................................................................................... 23 Majority Voting for Election of Directors ..................................................................................................... 23 Sessions without Management and Meetings Held ................................................................................... 23 Retirement Policy and Director Term Limits ............................................................................................... 23 Expectations for Individual Directors, Succession Planning and Skills Matrix ........................................... 23 Diversity Policy ........................................................................................................................................... 24 STATEMENT OF EXECUTIVE COMPENSATION .................................................................................... 26 Letter from the Chair of the HRCC and the Chair of the Board to Shareholders ....................................... 26 Commitment to Pay for Performance ......................................................................................................... 26 2015 Aimia Performance ............................................................................................................................ 26 2015 Compensation Results ...................................................................................................................... 27 Changes in Our Executive Compensation Program ................................................................................... 28 Our Responsibility to Get it Right ............................................................................................................... 29 Human Resources and Compensation Committee Report to Shareholders.............................................. 30 Compensation Discussion and Analysis .................................................................................................... 31 Compensation of Directors ......................................................................................................................... 62 STATEMENT OF GOVERNANCE PRACTICES ....................................................................................... 66 Board of Directors ....................................................................................................................................... 66 Board Mandate ........................................................................................................................................... 67 Audit Committee Information ...................................................................................................................... 67 Position Descriptions .................................................................................................................................. 67 Succession Planning .................................................................................................................................. 68 Orientation and Continuing Education ........................................................................................................ 69 Strategic Planning Oversight ...................................................................................................................... 69 Risk Management Oversight ...................................................................................................................... 69 Shareholder Engagement ........................................................................................................................... 70 Directors Attendance Record ..................................................................................................................... 70 Public Disclosure Policy ............................................................................................................................. 71 Trading Guidelines...................................................................................................................................... 71 Code of Ethics ............................................................................................................................................ 72 i Nomination of Directors .............................................................................................................................. 73 Compensation ............................................................................................................................................. 73 Board Committees ...................................................................................................................................... 73 Assessments .............................................................................................................................................. 73 COMMITTEES ............................................................................................................................................ 75 Audit Committee ......................................................................................................................................... 75 Governance and Nominating Committee ................................................................................................... 76 Human Resources and Compensation Committee .................................................................................... 77 OTHER IMPORTANT INFORMATION ....................................................................................................... 79 Interest of Informed Persons in Material Transactions ............................................................................... 79 No Indebtedness of Directors and Officers ................................................................................................ 79 FUTURE SHAREHOLDER PROPOSALS ................................................................................................. 79 ADDITIONAL INFORMATION .................................................................................................................... 79 Documents you can request ....................................................................................................................... 79 Receiving information electronically ........................................................................................................... 79 QUESTIONS AND FURTHER ASSISTANCE ............................................................................................ 80
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