Kevin Wale Remarks Outline
Kevin Wale Remarks Creating a Home Away from Home Automotive News Europe Congress June 21, 2006 Slide 1 Good afternoon, ladies and gentlemen. I want to thank Automotive News Europe for the opportunity to be a member of this panel. The theme of this year’s conference is “Winning at Home and Away.” I’d like to suggest that it is not, in fact, about winning at home and away. It’s about winning by creating a home away from home. This more accurately reflects GM’s thinking and practices. In today’s increasingly globalized world, “away” becomes a relative term. “Home” from a corporate mindset standpoint can and should be anywhere. In fact, the more inconsequential the geographical location of your corporate headquarters, the more global you truly are. At GM, it’s more than a mindset. Our "home” is wherever we lay our hat … and for our company, that’s in nearly two hundred countries around the world. Slide 2 We’re establishing centers of expertise outside the Detroit area. An example is our product design and development programs. Home for our global small car and mini-car program is Korea. Home for our global rear- wheel-drive program is Australia. And home for our global intermediate car is Germany. Another way we make our local operations a home away from home is by adapting the best practices and processes GM has to offer, not just from Detroit but from around the world. I’ll talk more about this later. Finally, we make our local operations feel like a home away from home by customizing and integrating them into the local landscape, by thinking locally – by managing with locals, by reflecting local customs and market requirements.
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