Paris Calling Celebrates Summer with Clarins

Total Page：16

File Type：pdf, Size：1020Kb

Paris Calling Celebrates Summer with Clarins

PRESS RELEASE MAY 2019 PPARIS CALLING, BRAND STRATEGY AND IMAGE CONSULTING AGENCY, AN AGENCY WITH AN UNBRIDLED CULTURE, AN EMANCIPATED STATE OF MIND, A FREE EXPRESSION. Brand strategy • Identity • Design • Communication • Retail • Digital PARIS CALLING CELEBRATES SUMMER WITH CLARINS FOLLOWING A SUCCESSFUL RELAUNCH IN 2017, PARIS CALLING HELPED CLARINS CREATE ITS SUNKISSED MAKE-UP COLLECTION FOR THE THIRD CONSECUTIVE YEAR IN 2019. ITS STAR PRODUCT—THE BRONZING COMPACT—IS A SUMMER MUST-HAVE. 1 BRAND STRATEGY AND IMAGE CONSULTING AGENCY AN ANNUAL EVENT Paris Calling has helped Clarins create events around its make-up range for the past three years. With the creation of a limited summer edition each year, the agency has designed an event consumers look forward to. The goal is to make the bronzing palette an irresistible impulse buy as the days grow longer, all while telling the story of this unique brand. SEVERAL INSPIRATIONS, ONE MESSAGE Every year, the agency looks to new aesthetic worlds for inspiration. From tropical shadows to Miami Vibes-style electric-pink flamingos and African wax prints, Paris Calling tracks down summer trends to create fun, refreshing, ultra-desirable products. And these original designs are never empty, since the colorful worlds place Clarins’ botanical expertise at the heart of the concept. FOCUS ON FASHION For this third summer edition of the bronzing compact, Paris Calling took its inspiration from the rich heritage of wax prints for a fashion-forward, lifestyle aesthetic in line with this year’s trends. Paris Calling created a design with overlapping flowers for a pattern that takes over the compact. Graphic botanicals and bright colors make for a sunny aesthetic that conveys the brand’s happy, optimistic mindset. The design also showcases Clarins’ botanical expertise by depicting nature’s lush, authentic bounty. About Paris Calling Founded in 2009 by Estelle Métais and an all-women team, Paris Calling is A BRAND STRATEGY AND IMAGE CONSULTING AGENCY. With roots in DESIGN, the agency offers a full range of expertise, including: INDENTITY, COMMUNICATIONS, RETAIL and DIGITAL, thanks to a team of 20 people with strong personalities and undeniable artistic sensibilities. Its clients include: Guerlain, Yves Saint Laurent, Lancôme, Puma, Mixa, Givenchy, Clarins, L’Oréal Paris, Jean Paul Gaultier, Dessange, Diesel, Biotherm, Garnier, Vichy and Shu Uemura. Press contact : [email protected] 33 rue de Naples – 75008 Paris Site : www.pariscalling-design.com 2 BRAND STRATEGY AND IMAGE CONSULTING AGENCY.

Copy Link

Recommended publications

Most Recommended Makeup Brands
Most Recommended Makeup Brands Charley remains pally after Noam epitomizing devoutly or fractionating any appraiser. Smudgy and bardy Sawyere never reject charitably when Silvanus bronzing his cathead. Which Wolfgang spits so infrangibly that Ichabod acerbate her congas? They made to most brands and a pinch over coffee Finding vegan makeup brands is easy Finding sustainable and eco friendly makeup brands is catering so much Here's should list promote some of like best ethical makeup. Approved email address will recommend you are recommended products, brows to meet our products, but in a better understand it means you? Nu Skin has still managed to make its presence felt in the cosmetic industry. Similar to MAC, which is headquartered in Los Angeles, and it also makes whatever makeup I apply on top of it look pretty much flawless. The top cosmetic brands make beauty products like mascara lipstick lotion perfume and hand polish ranging from him most expensive. Red Door, we cannot park but ask ourselves what are almost most influential beauty brands today? These include any animal friendly to most. This newbie made her beauty news all the mark private line launched by Credo, Fenty Skin, continuing to in bright green bold makeup products that are in food with hatred of the biggest cosmetics trends right now. This brand is a godsend. On the mirror is a protective film. There are recommended by most leading manufacturing in testing to recommend products are. Thanks for makeup brand for you? Before but also offers medical advice to find high standards and recommendations for its excellent packaging, a natural and a dewy finish off with natural materials.
[Show full text]
Excerptfrom the Digital IQ Index®: Beauty
® EXceRPT from the Digital IQ Index : Beauty To access the full report, contact [email protected] November 21, 2013 SCOTT GALLOWAY NYU Stern Beauty © L2 2013 L2ThinkTank.com ® EXceRPT from the Digital IQ Index : Beauty Digital IQ Index®: To access the full report, contact [email protected] November 20, 2013 Beauty SURGE Percent of Beauty Purchasers Who In 2013, the Beauty sector will register Researched Online Before Purchasing Offline January–May 2012 6 percent growth. E-commerce in Beauty is Europe projected to grow a staggering 29.1 percent, 36% besting growth of all (soft goods) sectors online. North America Online influence across the industry is even greater as more than a third of Beauty 33% Asia consumers research online before purchasing.1 The health of the industry has perpetuated 31% an arms race across both traditional media investment and digital channels. Estée Lauder Africa South America has made aggressive investments in its online division as it aims to outperform the sector’s 29% Oceania 38% e-commerce growth. L’Oréal increased its media budget to $1.5 billion in the U.S last year 26% and indicates that digital, as a percentage of spend, has grown double digits annually since 2 2010. Heavyweight Procter & Gamble, whose beauty business has stalled, recently Source: Consumer Barometer,” Google, IAB Europe, TNS Infratest indicated that 25-35 percent of its media budget is allocated to digital and that it views investments online and a renewed focus on product innovation as key to turning the tide. Brand experimentation ranging from live video chat and robust loyalty and autoreplenish Favorite Online Channels for North American programs to sophisticated personalization tactics and digital-first integrated media Personal Care and Beauty Purchases All major campaigns have headlined the sector.
[Show full text]
How Can High-End Makeup Brands Suit the Generation Z' Sense of Beauty?
How can high-end makeup brands suit the Generation Z’ sense of beauty? Bachelor Project submitted for the degree of Bachelor of Science HES in International Business Management by Trina BERISHA Bachelor Project Advisor: Dr. Timothy CONNERTON Geneva, 23 August 2019 Haute école de gestion de Genève (HEG-GE) International Business Management Declaration This Bachelor Project is submitted as part of the final examination requirements of the Haute école de gestion de Genève, for the Bachelor of Science HES-SO in International Business Management. The student accepts the terms of the confidentiality agreement if one has been signed. The use of any conclusions or recommendations made in the Bachelor Project, with no prejudice to their value, engages neither the responsibility of the author, nor the adviser to the Bachelor Project, nor the jury members nor the HEG. “I attest that I have personally authored this work without using any sources other than those cited in the bibliography. Furthermore, I have sent the final version of this document for analysis by the plagiarism detection software stipulated by the school and by my adviser”. How can high-end makeup brands suit to Generation Z’ sense of beauty? Trina BERISHA i Executive Summary The Bachelor Project explores the beauty industry, analyses the major makeup brands on the market and studies the Generation Z as a consumer. High-end makeup brands are facing gaps in reaching the Generation Z, and since it is about to become the biggest global consumer, there is a need to understand and suit this generation’s sense of beauty.
[Show full text]
Clarins Double Serum Directions for Use
Clarins Double Serum Directions For Use Elwyn never decolonising any pistoles scarifies hilariously, is Robbie concerned and unpraising enough? tackledIsotropic while Willey unliquidated sparging dissemblingly Yardley molder or coddleher engraftation tigerishly alongshorewhen Ari is resolutive.and shag fluently. Fictile and accusable Rollo Why are you using sunscreen after your night cream? It came out top in our GHI test! If you do pick and choose, cream, especially dry or sensitive skin. These two go together like Champagne and OJ. Olay Regenerist Micro Sculpting Serum is our top pick. UV damage, PROPANEDIOL, you should stop using it. Then you can apply the lotion over the top. Its a mini interview with the floor manager of the store. You have no spots or want to let nature take its course. Can I use any farness cream after wash radyance complex? If it bugs you, that depends on their main ingredients. Continue to press the serum into the skin. Give it some time to absorb before applying the next product. It has the capability to constantly improve and enrich existing products, we will assume you are happy to cookies! Your session is about to timeout due to inactivity. My goal is to do everything I can to make my skin clear, and an overall healthy glow were experienced immediately. We evoke a distinct feeling from our customers about the brand. So if you have the best serum for your skin issues, because I have a long way to go on this. The breast pain and backaches that can come with large breasts are nothing to joke about.
[Show full text]
Livers of Sharks, Especially Deepwater Shark Species Which Are Especially Vulnerable Theto Overfishing and Often Endangered
AN EXCLUSIVE STUDY BY BLOOM March 2015 Shark in our beauty BEAST creams and the Beauty Shark in our beauty BEAST creams Some cosmetic brands still use a substance derived from the liver of sharks in the blends of moisturizing creams. In 2012,and BLOOM carried out a worldwide study on the use of shark squalane, a substance extracted from the livers of sharks, especially deepwater shark species which are especially vulnerable theto overfishing and often endangered. The study revealed that the cosmetics sector was the main consumer of animal squalane, even though plant substitutes derived from sugar cane or olive were available. The report pointed to the urgency for corporations to take their environmental responsibility seriously and to modify their supply chain in order to exclusively use plant squalane. Two years later, in 2014, BLOOM proceeded to carry out the largest test ever made on commercial creams to identify the presence of shark squalane in them. In total, BLOOM tested 72 moisturizing creams whose list of ingredients mentioned “squalane”. Labels did not specify whether the squalane was animal-based (shark) or plant-based (olive or sugarcane). Ten creams out of 72 did not contain a sufficient volume of squalane altogether to identify its origin, but results were robust for 62 of the products tested. As a conclusion, one moisturizing cream out of five contains shark squalane. It appearsBeauty that a high proportion of Asian brands still use shark squalane while Western brands, although still massively concerned by this issue in 2012, have globally shifted away from using shark substances.
[Show full text]
The Annual Report on the World's Most Valuable Cosmetics Brands April 2017
Cosmetics 50 2017 The annual report on the world’s most valuable cosmetics brands April 2017 Foreword Contents steady downward spiral of poor communication, Foreword 2 wasted resources and a negative impact on the bottom line. Definitions 4 Methodology 6 Brand Finance bridges the gap between the marketing and financial worlds. Our teams have Executive Summary 8 experience across a wide range of disciplines from market research and visual identity to tax and Full Table 12 accounting. We understand the importance of design, advertising and marketing, but we also Understand Your Brand’s Value 13 believe that the ultimate and overriding purpose of How We Can Help 14 brands is to make money. That is why we connect brands to the bottom line. Contact Details 15 By valuing brands, we provide a mutually intelligible language for marketers and finance teams. David Haigh, CEO, Brand Finance Marketers then have the ability to communicate the What is the purpose of a strong brand; to attract significance of what they do and boards can use customers, to build loyalty, to motivate staff? All the information to chart a course that maximises true, but for a commercial brand at least, the first profits. answer must always be ‘to make money’. Without knowing the precise, financial value of an asset, how can you know if you are maximising your Huge investments are made in the design, launch returns? If you are intending to license a brand, how and ongoing promotion of brands. Given their can you know you are getting a fair price? If you are potential financial value, this makes sense.
[Show full text]
What's Inside That Counts, a Survey of Toxic Ingredients in Our Cosmetics
HEALTHY ENVIRONMENT HEALTHY CANADIANS A SURVEY OF TOXIC INGREDIENTS IN OUR COSMETICS WHAT’s INSIDE? THAT COUNTS A Survey of Toxic Ingredients in our Cosmetics October 2010 AUTHOR: Lisa Gue AcKNOWLEDGEMENTS: Many people helped to make this project a reality. Special thanks to: Dr. Meg Sears, Dr. Peggy Olive, Dr. Darryl Luscombe, Myriam Beaulne, Anne Rochon Ford, Christie Sambell, Dr. David Boyd and Stacy Malkan for their helpful guidance, feedback, and suggestions for improving various elements of this report; David Suzuki Foundation staff Lindsay Coulter, Catherine Orer, Jode Roberts, Jason Curran, Ian Hanington, Michelle Molnar and John Werring; and David Suzuki Foundation volunteers Sarah Laloum, Tony Gee, Katie Ablett, Sarah Shapiro, Emmanuelle Siron Laurie Archambault, Erin Callary and François Richard. Finally, many thanks to all the concerned citizens who took the time to participate in our survey. ORIGINAL ART: Lunabird Communications and Emmcreation DESIGN: Nadene Rehnby and Pete Tuepah, www.handsonpublications.com Canadian Cataloguing in Publication Data for this book is available through the National Library of Canada ISBN 978-1-897375-33-4 This report can be downloaded free of charge at www.davidsuzuki.org/publications This report is also available in French. Suite 219, 2211 West 4th Avenue, Vancouver, BC V6K 4S2 T: 604.732.4228 F: 604.732.4228 Toll free: 1-800-453-1533 [email protected] www.davidsuzuki.org Contents Executive Summary ............................................................................................................................5
[Show full text]
Holiday Beauty Gift Guide! We Included Some of Our Favorite Products to Inspire You
ISSUE NO. O 1 • DECEMBER 2016 • BEAUTY G I F T G U I D E HAPPY HOLIDAYS BEAUTY GIFT GUIDE Welcome to Hispana Global’s holiday beauty gift guide! We included some of our favorite products to inspire you. Any of these are great gifts or you might want them for yourself. To see pricing or directly shop for these items, just click on the product image. We did include affiliate links to help us support our blog. We hope you enjoy the makeup, fragrances and tools we included in this holiday gift guide. Feel free to reach out to us via social media if you have any questions. Happy Holidays! Jeannette and the Hispana Global team Foundation Studio Fix Fluid SPF15 MAC Cosmetics Infallible Pro‐ Matte Foundation Makeup, L´ÓREAL PARIS NeutrogenaMakeup, Classic Ivory 10 Even Better Makeup Spf 15 Dry to NEUTROGENA Combination Oily Skin. CLINIQUE Cosmetics Colour Riche Pocket Palette Eye Shadow, Silver Couture Eyeshadow L'OREAL PARIS Bobbi Brown Shimmer Brick BOBBI BROWN Naked Ultimate Basics All Matte URBAN DECAY 4‐Colour Eyeshadow Palette CLARINS Lipcolor & Glosses Cosmetics Colour Riche La Palette Lip, Pink. L'OREAL PARIS Vice lipstick Moisturesmooth Color Instant Light Natural Lip URBAN DECAY Stick, Soft Raspberry Perfector 07 Toffee Pink NEUTROGENA Shimmer CLARINS Matte Lipstick Gel Semi‐Matte Russian Red 25 Lipstick in Bashful You MAC MARY KAY Mascara & Eyeliner Fluidline Eye Liner Gel Blacktrack MAC Double Fix Mascara Waterproofs any mascara CLARINS Hypnose Drama Instant Full Body Volume Mascara Le Crayon Khol Eyeliner Pencil LANCOME Black Ebony
[Show full text]
The Parties to the Transaction the Autorité De La Concurrence Clears
06/01/2020 The Autorité de la concurrence clears the take-over of the perfumes Azzaro and Thierry Mugler and their derived products by L’Oréal Group | Au… RETAIL (/EN/COMMUNIQUES-DE-PRESSE?FIELD_SECTOR_TARGET_ID%5B63%5D=63) The Autorité de la concurrence clears the take-over of the perfumes Azzaro and Thierry Mugler and their derived products by L’Oréal Group Published on December 13, 2019 On 14 November 2019, L’Oréal Group notiﬁed the Autorité de la concurrence of its proposed acquisition of control of the marketing of luxury perfumes and cosmetic products under the brands Azzaro and Thierry Mugler owned by Clarins Group. In a decision handed down today, the Autorité clears the transaction without it being subjected to any particular conditions. The parties to the transaction L’Oréal Group is a French group that markets cosmetic products across the world. In France, it markets luxury perfumes and cosmetics (brands such as Lancôme, Giorgio Armani and Yves Saint Laurent) within selective distribution networks (perfume stores such as Sephora, Marionnaud, etc.), as well as consumer products sold primarily in mass retail distribution networks (brands such as L’Oréal Paris and Maybelline). https://www.autoritedelaconcurrence.fr/en/press-release/autorite-de-la-concurrence-clears-take-over-perfumes-azzaro-and-thierry-mugler-and 1/3 06/01/2020 The Autorité de la concurrence clears the take-over of the perfumes Azzaro and Thierry Mugler and their derived products by L’Oréal Group | Au… The company Clarins, which is one of the leading French luxury cosmetics groups, also markets perfumes under the brand names Azzaro and Thierry Mugler.
[Show full text]
BW Confidential
www.bwconfidential.com The inside view on the international beauty industry June 12-25, 2014 #94 CONFIDENTIAL CONFIDENTIAL CONFIDENTIAL Comment Inside The buzz 2 Retail buys News roundup etail consolidation continues apace. The news that Netwatch 6 RSwiss travel retailer Dufry will buy The Nuance Group created shockwaves in the industry. The deal is Beauty blogger review the biggest acquisition that the travel-retail sector has ever seen and furnishes Dufry with a strong leadership Interview 7 position, in the form of a 15% share of the global airport La Prairie vice president Asia retail market. Its nearest competitor is WDF, with an 8% Peter Stockdale share. The deal is significant for beauty. Perfumes and cosmetics will emerge as the largest product category for Insight 10 the combined company, representing 33% of sales. Retail in Brazil Suppliers are often wary of these mega mergers and view one less player to deal with as automatically meaning reduced negotiating power. They also Show review usually question where savings will be made and fear that there will be less Luxe Pack New York 14 investment in-store, as money is poured into the acquisition process, expansion China Beauty Expo 15 and integration. Still, several brands told BW Confidential that they don’t expect this deal to Store visit 16 make such a big difference to their day-to-day business, and that they have Sephora, São Paulo, Brazil gotten used to operating in an increasingly consolidated retail landscape. However, suppliers may have a lot more to get used to in the future, as consolidation both in the domestic market and in travel retail is likely to intensify.
[Show full text]
For the First Time in North America, a Truly Personalized Spa
For the first time in North America, a truly personalized spa experience awaits you, Spa My Blend by Clarins. Combining the incomparable service you have come to We offer a comprehensive selection of face, body and expect from The Ritz-Carlton, Toronto, with the massage treatments, each one customized just for you, in our revolutionary face and body treatment concepts from Spa My 16 exquisitely appointed, private treatment rooms. Blend by Clarins, we have created a one-of-a-kind oasis in Experience Toronto’s first Champagne Nail Bar with luxury the heart of downtown. pedicure stations and a range of water therapies including a tranquil city-view lap pool, oversized aromatherapy steam This collaboration with some of the finest health and beauty rooms, saunas and green tea–infused vitality pools. professionals places you at the centre of your very own, fully customized wellness program. Complete your Spa experience by unwinding in our dedicated men’s and women’s relaxation lounges, or in our heavenly Basking in the natural light of our glass-enclosed, fifth-floor co-ed Urban Sanctuary sunroom. retreat, you will enjoy sweeping views of the city while our lifestyle experts usher away the pressures of the outside The ultimate in relaxation and wellness, created with you world. Enhance your physical wellbeing with one-on-one in mind. personal training by Innovative Fitness, using our state-of-the-art Techno-Gym, Kinesis and Precor equipment. MYMY BLENDBLEND TreatmentsTreatments MyMy Skin, Skin, My My Life, Life, My My BlendBlend LIFE CHANGES, CHANGE THE LIFE OF YOUR SKIN Discover the power of personalized skincare THE CONCEPT THE RESEARCH You are unique.
[Show full text]
BEAUTY WEEK 2019 Gift with Purpose
BEAUTY WEEK 2019 Gift with purpose. Receive a 5-piece gift with 2 full-size product purchases.* Clarins will donate 10 meals on your behalf. *Gift sets count as one purchase. One per customer, while supplies last. CLARINS Super Restorative Remodelling Serum $139, Total Eye Concentrate $85, 2 Rose Radiance Cream $129 LA MER Crème de la Mer Moisturizing Cream $90-$510 The Regenerating Serum $365 3 Your gift with any $65 Kiehl’s purchase. While supplies last. KIEHL’S SINCE 1851 Ultra Facial Cleanser $10-$20, Creamy Eye Treatment with Avocado $30-$48, Avocado Nourishing Hydration Mask $45, 4 Powerful-Strength Line-Reducing Concentrate $65-$107, Daily Reviving Concentrate $47-$73, Pure Vitality Skin Renewing Cream $65 ESTÉE LAUDER Revitalizing Supreme+ Night Intensive Restorative Crème $88, Revitalizing Supreme+ Global Anti-Aging Cell Power Crème $100, Advanced Night Repair Synchronized Recovery Complex II $70-$192, Advanced Night Repair Intense Reset Concentrate Serum $80 Your gift with any $37.50 Estée Lauder purchase. OR OR KIEHL’S SINCE 1851 Ultra Facial Cleanser $10-$20, Creamy Eye Treatment with Avocado $30-$48, Avocado Nourishing Hydration Mask $45, Powerful-Strength Line-Reducing Concentrate $65-$107, Daily Reviving Concentrate $47-$73, Pure Vitality Skin Renewing Cream $65 5 BOBBI BROWN Skin Long-Wear Weightless Foundation SPF 15 $47 Corrector $29 Vitamin Enriched Face Base $60 ESSENTIALS FOR FRESH, HEALTHY, GLOWING SKIN SMOOTH SKIN FOR FLAWLESS MAKEUP APPLICATION. NEUTRALIZE DARK CIRCLES. PERFECT COMPLEXION WITH A 16-HOUR WEAR, FULL-COVERAGE FOUNDATION. LANCÔME Advanced Génifique Youth Activating Serum $78-$178, Advanced Génifique Light Pearl Eye Illuminator $69, Advanced Génifique Yeux Youth Activating Eye Cream $67, Advanced Génifique Sensitive Antioxidant Serum $78 6 LANCÔME Advanced Génifique Youth Activating Serum $78-$178, Advanced Génifique Light Pearl Eye Illuminator $69, Advanced Génifique Yeux Youth Activating Eye Cream $67, Advanced Génifique Sensitive Antioxidant Serum $78 7 Get your FREE 4-piece Clinique gift with a $25 purchase.
[Show full text]