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Jcccjournaljune2020.Pdf JOURNAL OF CONTENT, COMMUNITY&COMMUNICATION ISSN: 2395-7514 (Print), 2456-9011 (Online) Volume 11, Year 6, June –2020 Scopus, UGC CARE LIST and ICI Indexed Amity School of Communication, Amity University Madhya Pradesh, Gwalior The views expressed in the articles are those of the contributors and not necessarily of the Editorial Board or the Institute. The Editorial Board invites original, unpublished contributions in the form of research papers, articles, book reviews and case studies. No part of this publication may be reproduced or transmitted in any form or by any means or stored in any archival system of any nature without prior written permission. Application for permission for use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. i Call for Papers Dear Sir / Ma‟am It gives me immense pleasure to inform you that Amity School of Communication, Amity University Madhya Pradesh, Gwalior, has successfully published tenvolumes of its referred and peer-reviewed journal named “Journal of Content, Community & Communication”[ISSN: 2395-7514 (Print) & 2456-9011 (Online)] Scopus, UGC CARE LIST and ICI Index. This is a call for papers to all academicians/industry champions, like your good self to contribute for the upcoming issue which will be focused on “Media and COVID-19”. May I also, request you to circulate this among your colleagues, peers and friends for their contribution to JCCC. Manuscript must be typed in Microsoft Word Format, as per JCCCGuidelines given on www.amity.edu/gwalior/jccc. Last date of receipt of the completed soft copy of the manuscript is 15/10/2020. All contributions would be peer-reviewed by a very experienced and illustrious Reviewer Board and Editorial Board. All communications may be addressed [email protected]. Note: Publication in JCCC is free. Your contributions based on your research work must be related to any subject of Media Studies. Looking forward to a fruitful intellectual association with you. Warm Regards Dr. Sumit Narula (Chief Editor, JCCC) Amity University Madhya Pradesh, Gwalior-474005 Email: [email protected] Website: www.amity.edu/gwalior/jccc Amity School of Communication Amity University Madhya Pradesh Gwalior-474005 ii Journal of Content, Community&Communication Chief Patron Dr. AssemChauhan Additional President Ritnand Balved Education Foundation Patron Chief Advisor Dr. Sunil Saran Lt. Gen. V.K. Sharma, AVSM (Retd.) Chancellor Vice Chancellor Amity University Madhya Pradesh Amity University Madhya Pradesh Gwalior, India Gwalior, India Advisory Board Prof (Dr.) M.P. Kaushik Pro Vice Chancellor, Amity University Madhya Pradesh Gwalior, India Prof. (Dr.) Keval J. Kumar Founder Director Resource Centre for Media Education and Research Pune, India Editorial Board Chief Editor Guest Editor Dr. Sumit Narula Dr. Atul Shiva Director and Associate Professor, Assistant Professor of Management Amity School of Communication Amity University University School of Business, Madhya Pradesh, Gwalior-474005, India Chandigarh University, Mohali, India Members Prof. (Dr.) Naren Chitty Dr. Fazal Malik Dr. Yoshitaka Miike Chair in International Communication, Dean Humanities, Arts&Applied Professor, Macquarie University, Australia Sciences, Amity University, Dubai Department of Communication University of Hawai‗i at Hilo, USA Dr. Nirmala Mani Adhikary Melissa A. Fitch, Ph.D. DayaThussu, Ph.D Associate Professor, Associate Professor, Centre for Media Professor, University of Westminster, Spanish and Portuguese, College of Studies, Kathmandu University, Nepal United Kingdom Humanities, University of Arizona Gustavo Hermínio Salati Gina Marchetti, Ph.D Marcondes de Moraes, Prof. (Dr.) Sukhnadan Singh, Professor, Film and Cinema Studies School of Applied Sciences, Professor and Dean, University of HonKong University of Campinas Faculty of Communication Dr. AshuPashricha DSVV, Haridwar, Uttarkhand, India (UNICAMP) Professor, Limeira – Sao Paulo, Brazil Department of Gandhian& Prof. (Dr.) Manish Verma Peace Studies, PU, Chandigarh, India Amity School of Communication, Dr. Sunder Rajdeep Amity University Rajasthan, Dr. Archana R. Singh Assistant Professor Jaipur, India Professor, Dept. of Communication&Journalism, School of Communication Studies, University of Mumbai, India Prof. (Dr.) NeeruJohari Punjab University, Chandigarh, India Jagannath Institute of Management Dr. Surbhi Dahiya Studies, New Delhi, India Dr. ManishaPathakSehlat Associate Professor, Associate Professor Prof. Pushpendra Pal Singh IIMC, New Delhi, India MICA, Ahmedabad, India MCNU Journalism&Mass Dr. Anubhuti Yadav Communication, Bhopal, India Dr. Dibyadyuti Roy Associate Professor Area Chair and Assistant Professor Dr. Nirmala Menon IIMC, New Delhi, India Department of Communication, Indian Associate Professor, Institute of Management (IIM) Indian Institute of Technology (IIT) Indore, India Indore, Madhya Pradesh, India iii Contact Us The Chief Editor, JCCC Amity School of Communication Amity University Madhya Pradesh Gwalior, 474005, India Phone: Landline: 0751-2496052 Mobile: 09560452625 Email: [email protected] Website: www.amity.edu/gwalior/jccc Price: Single copy: INR 1000/- Annual: INR 2000/- Published by Amity School of Communication Amity University Madhya Pradesh Gwalior, 474005, India Amity School of Communication Amity University Madhya Pradesh Gwalior-474005 Journal of Content, Community&Communication iv CONTENTS VOLUME 11 YEAR 6 June, 2020 1. Editorial: Different Phases of Journalism 1 Dr. Sumit Narula and Dr. Atul Shiva 2. What Drives Retail Investors‟ Investment Decisions? Evidence from no Mobile Phone 2 Phobia (Nomophobia) and Investor Fear of Missing Out (I – Fomo) Atul Shiva, Sumit Narula and Shashi K. Shahi 3. Social Media and Protests Engagement: What‟s Gender got to do with it? 22 Gustavo Hermínio Salati Marcondes de Moraes, Gisela Consolmagno Pelegrini and Gabriela Trindade Pinheiro 4. Theories and Antecedents of Knowledge Sharing Behaviour in Virtual Community: 32 A Systematic Review Muhammad Ashraf Fauzi, Nor Rokiah Hanum Md Haron, Fatin Izzati Ramli, Hamirahanim Abdul Rahman and Zetty Ain Kamaruzzaman 5. Integrating Social Media and Digital Media as New Elements of Integrated Marketing 52 Communication for Creating Brand Equity Bijay Prasad Kushwaha, Raj Kumar Singh, Nikhil Varghese and Vibhuti Narayan Singh 6. Data-Driven Journalism based on Big Data Analytics: A Model Development from 65 Indonesia‟s Experience Z. Hidayat and Debra Hidayat 7. Twitter as a Customer Service Management Platform: A study on Indian Banks 84 Dr. Moonis Shakeel, Sunil Barsaiyan and Dr. Charu Sijoria 8. Influencer Size Effecting Climate Change Discourse: A study on Indonesian Twitter 105 Angga Ariestya, Lukman S. Waluyo and Azelia Faramita 9. Visualising Global Pandemic: A Content Analysis of Infographics on COVID – 19 116 Rachel Jacob 10. Impact of Price Promotion on Brand Equity Model: A Study of Online Retail Store Brands 124 Dr. S. S. Bhakar and Dr. Shilpa Bhakar 11. A Predictive Model of Expressiveness Based on Demographic and Socio-Economic 143 Factors of The Indian Youth: A Self -Perception Dr. Kajal Srivastava and Aditya Prabhakar 12. Language Pattern and Content Variation in Private Hindi Radio FMs: A Study 157 Pankaj Garg and Ashutosh Mishra 13. Exploring Online News as Comparative Study Between Vendatu at India and 167 Ruangguru from Indonesia In COVID-19 Pandemic Maichel Chinmi, Dr. Rustono Farady Marta, Dr. Cosmas Gatot Haryono, Joshua Fernando and Jai Kishon Goswami 14. Proliferation of Hallyu Wave and Korean Popular Culture Across The World: A 177 Systematic Literature Review from 2000-2019 Garima Ganghariya and Dr Rubal Kanozia v 15. Is Fake News spreading more rapidly than COVID-19 in India? (A Representative 208 Study of People‟s Perspective on Controlling the Spread of Fake News on Social Media) Adharsh Raj and Manash Pratim Goswami 16. Social Media and Green Consumption Behavior of Millennials 221 Dr.Vijay Kumar Jain, Anu Gupta, Dr. Vikas Tyagi and Dr. Hemraj Verma 17. Role of Facebook Video Advertisements in Influencing The Impulsive Buying 231 Behavior of Consumers Dr. Amit Chawla 18. Empowerment Inequity of Microfinance Intervention: Role of Communication in 247 Community Participation Shreya Patel and Dr. Amar Nath Jha 19. Religious Communities in Simulated Sacred Spaces: A Study of Pilgrimages in 260 Digital Media Dr. Prabha Shankar Dwivedi and Dr. Amit Narula 20. Chaotic Modern Media: The Need for Gandhian Ethics 268 Pratiyogita 21. Cinematic Representation of The Bhopal Gas Tragedy – Exploring The Health 276 Communication Narrative Sneha Samaddar and Ruchi Jaggi Amity School of Communication Amity University Madhya Pradesh, Gwalior - 474005 vi Journal of Content, Community & Communication Amity School of Communication Vol. 11 Year 6, June - 2020 [ISSN: 2395-7514 (Print) ] Amity University, Madhya Pradesh [ISSN: 2456-9011 (Online)] EDITORIAL Different Phases of Journalism The present era is all revolving around Through the technique of ‗Sentiment data. Data is around which all reporting, Analysis and Time-series plots, Use of news, research are built up. Twitter as a Customer Service Management Platform by Banks has been The wide range of digital information and emphasized. Then critical need to engage statistics being used in journalism conversations on health ecosystems via provides a depth to the stories and news mass media platform of cinema in the shared
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