Featuring Speakers From: Our Fourth Annual Conference on • Andiamo Associates • Constellation Capital LLC • ContentGuard, Inc. • Foundry Networks, Inc. Best Practices in • Intel Corporation • Intellectual Ventures, LLC • IP Resource Services LLP Monetization • IPotential, LLC •  Corporation New case law, rules, legislation and markets • Nixon Peabody LLP • Orrick, Herrington & Sutcliffe LLP • Reed Smith LLP • Techquity Capital Management • Townsend and Townsend and Crew LLP January 29 & 30, 2009 • Transmeta Corporation San Francisco, California • Vulcan Inc. The Stanford Court, A Renaissance Hotel • White + Quinn, P.C. (Please note this is a new venue) • Wong, Cabello, Lutsch, Rutherford & Brucculeri, L.L.P Credits: CA MCLE 12 (call about others) • Yahoo! Inc. Quick when/where: 8:30 a.m., 905 California Street-Nob Hill

Patent Monetization Conference January 29 & 30, 2009 | San Francisco, California The Stanford Court, A Renaissance Hotel 800 Fifth Avenue, Suite 101, Seattle, WA 98104 Yes! Please register me: tel (206)567-4490 or (800)854-8009 Name: ______fax (206)567-5058 | www.lawseminars.com Email: ______What type of credits do you need? ______For which state(s)? ______Register my colleague: Name: ______Email: ______What type of credits do you need? ______For which state(s)? ______09PATSCA WS Firm: ______Address:______City: ______State: ______Zip: ______Phone: ______Fax: ______If you cannot attend, check boxes to order: q Homestudy Course with DVD q Course Materials only To complete your registration, please send a check or complete the credit card information below: (Fax to 206-567-5058 or register online at www.lawseminars.com) No.: ______Exp. Date:______Card Holder’s Signature:______Thursday, January 29, 2009 Patent Monetization Conference

8:00 Registration and Continental Breakfast 12:00 Lunch (on your own) 8:30 Introduction and Overview 1:15 Challenges and Uncertainties in Patent Law: Keeping on Top of Evolving Standards for Patentable Subject Marc S. Kaufman, Esq., Program Co-Chair Matter and Obviousness Nixon Peabody LLP ~ Washington, DC Steve Knauer, Esq., Program Co-Chair, Relationship between value and the likelihood of surviving a Chief Patent Counsel validity challenge; areas of significant changes in legal IPotential, LLC ~ San Mateo, CA standards in recent years 8:45 How Do You Get Useful ? Gary S. Morris, Esq. Townsend and Townsend and Crew LLP ~ Washington, DC Building a quality patent portfolio aligned to your business Practical tips for dealing with the uncertainty arising from strategy to protect inventions, provide freedom to operate, different standards and subsequent challenges in court and affect competition and support licensing programs the USPTO Steve Knauer, Esq., Program Co-Chair, Fabio Marino, Esq. Chief Patent Counsel, Moderator Orrick, Herrington & Sutcliffe LLP ~ Menlo Park, CA Marc S. Kaufman, Esq., Program Co-Chair James E. Parsons, Esq. 2:45 Break Vice President and Associate General Counsel 3:00 Strategies in the How and Why of Buying Patents Foundry Networks, Inc. ~ Santa Clara, CA Craig P. Opperman, Esq. Practical examples of how a technology company buys Reed Smith LLP ~ Palo Alto, CA patents opportunistically or from dedicated patent purchasing programs Duane R. Valz, Esq. VP and Associate General Counsel, Global Patents David Lubitz, Esq., Senior Patent Attorney Yahoo! Inc. ~ Santa Clara, CA Microsoft Corporation ~ Redmond, WA 10:15 Break 3:45 Designing a Purchasing Model to Meet Specific Needs 10:30 Creating and Implementing Decision Rules for Patent Open market purchase opportunities through brokers, auctions, Portfolio Mining and Management (Hold, Sell, direct sales, and bankruptcy proceedings; proactive targeted or Abandon?) searches and direct purchases from owners Michael Pierantozzi, Principal Identifying which patents serve your core business objectives Andiamo Associates ~ Mountain View, CA Keith A. Rutherford, Esq. Mark Nell, Managing Director Wong, Cabello, Lutsch, Rutherford & Brucculeri, L.L.P IP Resource Services LLP ~ London, UK Houston, TX 5:00 Continue the Exchange of Ideas: Reception for Faculty Marketplace factors affecting the decision to license or sell and Attendees Sponsored by IPotential, LLC and patents; finding the right match between the market factors and Nixon Peabody LLP characteristics of each form of monetization Kent Richardson, Managing Director Constellation Capital LLC ~ Los Altos, CA

About the Conference

The ability for patent owners, from large, multinational companies to individual inventors, to monetize their patents LAW SEMINARS has significantly improved over the last five years. Companies are increasingly buying patents to supplement, expand, INTERNATIONAL and strengthen their existing portfolios as well as respond to specific IP threats. Like land speculators, patent inves- tors are investing billions of dollars to amass assets that they intend to monetize for a substantial return. This massive We dedicate all of our efforts influx in available capital is providing patent owners with increasing opportunity to make money from their inventions, to producing high-quality as well as allowing companies and patent investors to obtain quality patents much more efficiently than before. professional education This conference will look at how the patent monetization process really works for buyers and sellers. The faculty programs. includes the country’s leading patent buyers and market makers who will share their insights on the various venues for patent sales, with a focus on how to optimize those transactions to the benefit of both buyers and sellers. Our seminars provide an opportunity for lawyers to Patents are knowledge assets, so to successfully transact patent transactions, sellers must understand how value is learn about their clients’ determined and how buyers make decisions. Experienced professionals on the faculty will discuss and provide real world examples on how quality patents are developed, identified and sold within this context. Entering this new businesses and for the clients marketplace as an opportunistic buyer of patents presents unique issues of confidentiality and exposure as well as real to learn about the legal issues or perceived IP threats. Attendees will have a chance to learn tips and strategies for managing the buying process impacting their business. and conducting due diligence, and ways to manage risks and participate successfully in the market-making process www.lawseminars.com through early access to those who are influencing a brave new world of intellectual property exchange. ~ Program Co-Chairs: Marc S. Kaufman, Esq. and Steve Knauer, Esq. Friday, January 30, 2009 Patent Monetization Conference

8:00 Registration and Continental Breakfast 12:00 Lunch (on your own) 8:30 Introduction to Day Two 1:15 Licensing vs. Litigation: When You Have a Patent Portfolio Worthy of Licensing, How Do You Marc S. Kaufman, Esq., Program Co-Chair Determine the Appropriate Strategy to Meet Your Steve Knauer, Esq., Program Co-Chair Business Goals? 8:45 Patent Sales Case Studies Growth in patent assertions and corresponding number of Corporate patent sale case study patent litigations filed; impact of the Sandisk decision; whether to file suit first, then negotiate settlement, or begin Davina Inslee, Esq., IP Counsel with a licensing approach Vulcan Inc. ~ Seattle, WA Strategy: Understanding your options Individual venture fund case study Marc S. Kaufman, Esq., Program Co-Chair, Moderator Maurice Haff, Esq., Registered Patent Agent White + Quinn, P.C. ~ Waterford, VA Ron Epstein, Esq., Co-Founder and CEO IPotential, LLC ~ San Mateo, CA 10:00 Break Execution: Achieving planned results 10:15 Making Patent Transactions More Efficient John O’Hara Horsley, Esq. Current initiatives on making transactions more efficient and Executive Vice President and General Counsel transparent, driven by experience in buying and selling patents Transmeta Corporation ~ Santa Clara, CA in the past few years Kerry P. Miller, Esq., Vice President, IP, General Counsel Joe Chernesky, President and Chief Operating Officer ContentGuard, Inc. ~ El Segundo, CA IPotential, LLC ~ San Mateo, CA 3:15 Evaluations and Adjourn Don Merino, Ph.D., General Manager, IP Intellectual Ventures, LLC ~ Bellevue, WA Abha Divine, Managing Director Techquity Capital Management ~ Austin, TX Pam Hays, Principal Licensing Manager Upcoming Seminars: Intel Corporation ~ Santa Clara, CA Technology Law Dec. 11 & 12, 2008 Seattle, WA

IP Licensing 2009 Jan. 8 & 9, 2009 Fort Lauderdale, FL

Departing Employees Feb. 25, 2009 and Intellectual Property Palo Alto, CA

Gamer Technology Law March 9-10, 2009 Beverly Hills, CA

See more at www.lawseminars.com

Registration & Other Conference Information

Tuition: Regular tuition for this Thursday, January 22, 2009. After Continuing Education Credits: To Register: program is $1245 with a group rate that time, we will credit your tuition Law Seminars International is a of $1095 each for two or more regis- toward attendance at another program State Bar of California approved Call us at: 800-854-8009 or 206-567-4490 trants from the same firm. For gov- or the purchase of a Homestudy. MCLE provider. This program quali- ernment employees, we offer a spe- There is a $25 cancellation fee for fies for 12 California MCLE credits. Fax the registration form to us at: cial rate of $945. For students and Course Materials orders and $50 for Upon request, we will apply for CLE 206-567-5058 people in their job for less than a Homestudy orders. credits in other states and other types Email us at: year, our rate is $622.50. All rates of credits. Seminar Location: Due to con- [email protected] include admission to all seminar ses- struction at the original hotel, the If You Cannot Attend: sions, food and beverages at breaks, Our com- Web site: www.lawseminars.com venue for this program has been and all course materials. Make plete Homestudy Course, consisting Mail changed. The conference will be held the registration form on the checks payable to Law Seminars of a DVD recording and the writ- front page. at The Stanford Court, A Renaissance International. ten course materials, is available for Walk-ins are welcome, subject to Hotel, 905 California Street-Nob Hill $1255. The written course materials space availability. Substitution & Cancellation: in San Francisco, CA 94108. Call alone are available for $100. We will You may substitute another person at the hotel directly at (415) 989-3500 ship your Homestudy order via UPS Registration is complete when for reservations at the special nego- we receive payment or agree to any time. We will refund tuition, less ground within two weeks after the later payment. a $50 cancellation fee, if we receive tiated rate of $204 and mention that seminar or the date we receive your cancellation by 5:00 p.m. on you are attending a Law Seminars payment (whichever is later). International conference. Rooms are on a first come, first served basis. Faculty: Patent Monetization Conference January 29 & 30, 2009 San Francisco, California Marc S. Kaufman, Program ages the Patent Purchase & Analysis Townsend and Crew LLP, advises Co-Chair, partner at Nixon Peabody Group in the Corporate Licensing clients on all aspects of intellec- The Stanford Court, LLP, specializes in managing IP Group, responsible for patent tual property law. He has particular A Renaissance Hotel and licensing analysis in expertise in the fields of information assets in a variety of technical fields, **New location** including computer architecture, support of patent license deals. technology, including computer and network security, cryptography and 905 California Street-Nob Hill digital rights management, database John O’Hara Horsley technology, search engine technol- is telecommunications. (415) 989-3500 Executive Vice President and ogy and data mining. He has devel- Mark Nell oped structured procedures for General Counsel of Transmeta is Managing Director creating and executing intellectual Corporation, a Nasdaq-listed com- at IP Resource Services LLP. He Who Should Attend: pany that develops and licenses is based in the UK and primar- property strategies that are aligned Attorneys and business executives with overall business strategies. advanced computing technologies ily works on sourcing patents glob- and intellectual property. Previously ally for U.S. clients. Previously he involved with selling and Steve Knauer, Program Co-Chair, he was at the FTC as Chief Counsel served at BTG where he managed acquiring intellectual property Chief Patent Counsel at IPotential, for IP and Technology Matters. key patent litigation cases. LLC, focuses on strategic analysis Davina Inslee Craig P. Opperman, of intellectual property, including is IP Counsel at partner in evaluating, developing and manag- Vulcan Inc., where she is responsi- Reed Smith LLP’s Intellectual ble for the development and Property Group, focuses on U.S., ing patent portfolios. Previously he You Will Learn About: was IP Counsel at Gemplus, where monetization of IP. Previously she European and Asian high-tech, he managed IP matters originating was Patent Counsel for T-Mobile clean-tech and medical device expe- • How you get useful patents in North and South America. USA, Inc. rience, and draws on his extensive legal and corporate executive expe- • Creating decision rules for David Lubitz, Director of Joe Chernesky is Co-Founder, rience to provide services centered patent portfolio mining and President and Chief Operating Licensing in Microsoft’s Intellectual on IP as a strategic corporate asset. Property and Licensing Department, management Officer of IPotential, LLC, a Silicon James E. Parsons, Valley-based intellectual prop- handles patent cross license nego- Vice President • tiations with companies located in and Associate General Counsel at Challenges and uncertainties erty strategic consultancy and bro- in patent law kerage firm. Previously, he served the U.S., Europe and Asia, and also Foundry Networks, Inc., a network- acquisitions of third party patents. ing company, is responsible for the as Vice President of the Boeing • Strategy differences in the how Previously he was the Managing IP program, including patent pros- Management Company and Senior and why of buying patents Manager at Intel Corporation. Partner of a U.S. law firm’s Tokyo ecution, litigation and purchasing office and is also a registered U.S. efforts. Previously he was at Bever • Building a quality patent Abha Divine, Managing Director patent attorney. Hoffman & Harms LLP, where he prepared and prosecuted patent portfolio of Techquity Capital Management, Fabio Marino, focuses on the acquisition, develop- partner at Orrick, applications. Herrington & Sutcliffe LLP, is • Evolving standards for ment and commercialization of IP. Michael Pierantozzi, patentable subject matter Previously she launched and served chair of the Networking Practice Principal and obviousness as President and CEO of AT&T Group. He focuses on IP law with at Andiamo Associates, assists busi- Knowledge Ventures. an emphasis on patent litigation. He ness leaders in developing strategies was named a “Super Lawyer” and and implementing programs that • Open market purchase Ron Epstein, Co-Founder and “Leading Lawyer”, and Chambers maximize the return on their invest- opportunities CEO of IPotential, LLC, assists USA described him as one of ments in innovation and IP. the go-to names in the business, • Current initiatives on patent owners in developing and Kent Richardson executing strategies to maxi- admired for his impressive skills as is Managing making patent transactions mize patent values. His exper- a patent litigator. Director at Constellation more efficient Capital LLC. tise is in developing and optimiz- Don Merino, ing IP asset portfolios. Previously General Manager of • Licensing vs. litigation Intellectual Property, at Intellectual Keith A. Rutherford, partner at he was General Counsel of Brocade Wong, Cabello, Lutsch, Rutherford Communications Systems, Inc. Ventures, LLC, focuses on projects relating to intellectual property and & Brucculeri, L.L.P, focuses on and Director of Licensing at Intel patent litigation, IP strategy, pre- Corporation. invention. Previously he was at Intel Corporation where he was Director litigation conflict resolution, licens- To Register: Maurice Haff is a Registered of Strategic Business Development, ing/deal negotiations, analysis of Patent Agent admitted to prac- responsible for managing the patent portfolios, and prosecution Mail tice before the U.S. Patent and licensing program. management. He is listed in The 800 Fifth Ave., Suite 101 Trademark Office and partner at Best Lawyers in America. Seattle, WA 98104 Kerry P. Miller, Vice President White + Quinn, P.C. His experience Duane R. Valz, Vice President and Phone is in entrepreneurship, corporate of IP and General Counsel at ContentGuard, Inc., a digital rights Associate General Counsel, Global (206) 567-4490 management, research and develop- Patents at Yahoo! Inc., is respon- or (800) 854-8009 ment, process architecture, systems management technology company, oversees licensing activities, patent sible for the companyís worldwide Fax engineering, and product deploy- invention-harvesting, patent filings ment, incorporating extensive IP prosecution and assessment of new (206) 567-5058 IP growth opportunities. Previously and strategic portfolio development. formation, development He also advises on IP-related litiga- Email and management. he was VP of Intellectual Property at EchoStar. tion, licensing, policy and corporate [email protected] Pam Hays, development matters. a Principal Licensing Gary S. Morris, www.lawseminars.com Manager for Intel Corporation, man- Partner-in-Charge of the DC office of Townsend and ©2008 Law Seminars International

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