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Best Practices for Securing the Enterprise in Today's Collaboration

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Best Practices for Securing the Enterprise in Today's Collaboration Best Practices for Securing the Enterprise in Today’s Collaboration-Based World A New Multi-Sponsor Survey, eGuide and Lead-Generation Program In Collaboration with Effectus Media Group, LLC Optional Participation in a Virtual Summit Project OR-JULYESC Effectus Media Group, LLC 2901 West Coast Highway, Suite 200 Newport Beach, CA 92663 C O N F I D E N T I A L WHO SHOULD CONSIDER THIS PROGRAM? This program is intended for sponsorship by any vendor that provides solutions designed to protect collaboration applications and data stores from advanced threats like phishing, ransomware and CEO Fraud/Business Email Compromise/whaling (BEC). Even smaller organizations can use in excess of 100 collaboration applications, including Microsoft Office 365, Microsoft Teams, Slack, Skype, Box, Google Apps, GotoMeeting, and Docusign, as well as a host of apps for individual departments. The intended audience for the eGuide will be decision makers and influencers in mid- sized and large organizations who are charged with evaluating and selecting security solutions. The goal of this program will be to help decision makers and influencers understand the risks of a growing number of collaboration applications, the growing volume of data that they contain, and the growing number and sophistication of advanced threats that can put corporate data at risk. In short, within this threat landscape, what are the best practices enterprises can employ and how can IT organizations regain control of their environments? OVERVIEW Vertical and horizontal collaboration applications with enterprises are now growing by leaps and WHAT THIS PROGRAM bounds. These applications go well beyond just INCLUDES: social networks, but include unified communications, document and workflow A mini-survey of management, and mobile and remote device corporate decision makers connectivity that can serve all employees. and influencers. Surveys of various functional areas, such as marketing departments, have demonstrated that An eGuide that will be these functions can employ in excess of 100 custom branded for each collaboration applications. sponsor. In a world where collaboration is becoming more A survey report that will be important, cybercriminals are continuing to published following leverage traditional channels like email, but now publication of the eGuide. increasingly find and exploit vulnerabilities in applications that traditional IT departments may 150+ leads provided to have never used. Organizations that don’t fight sponsors from those who back with a comprehensive strategy, which download the eGuide. includes the latest technologies, are at greater risk of security breaches than ever before. To better understand these issues, Osterman Research will execute a short survey of Security and IT decision makers and professionals as part of this program to understand Effectus Media Group, LLC C O N F I D E N T I A L the key issues and to identify best practices to secure organizations in today’s collaboration-based world. Vendors who sponsor this program will: □ Be included in the Osterman Research version of the eGuide with an overview of their solution(s). □ Receive 150 leads. □ Receive their own custom-branded version of the eGuide for use in their own marketing. Optionally, vendors can also participate in a Virtual Summit on the same topic: □ Present for approximately 30 minutes on an online conference in late September 2018. □ Receive 350 additional leads (500 total). □ Receive a video of their presentation for use in their own marketing. SUMMARY Project: This program will consist of four deliverables: 1. A survey specifically focused on understanding how enterprises are securing collaboration applications. 2. An eGuide that discusses the survey results and offers detailed, best practices guidance for securing the enterprise in a collaboration-based world. Sponsors will be able to review and provide feedback on the eGuide outline and survey questionnaire, as well as each draft of the eGuide. 3. A lead-generation program that will generate a minimum of 150 leads from those who download the eGuide. 4. A survey brief to be published shortly after the eGuide to present additional data from the survey and to generate additional leads. Audience for the eGuide: IT and business decision-makers in organizations of all sizes who are charged with influencing the selection and/or purchase of security solutions. Deliverables: Osterman Research will produce two versions of the eGuide in addition to the complete set of survey results in a separate report that can be published by each sponsor: Effectus Media Group, LLC C O N F I D E N T I A L □ An eGuide with all sponsors’ logos and company descriptions. □ Another version of the eGuide customized for each sponsor with only its logo and company description. The eGuide for this program will be completed in August 2018. OBJECTIVES AND STATEMENT OF WORK Option A: Osterman Research proposes to carry out the following tasks for this program: □ Develop the initial mini-survey questionnaire and eGuide outline for review and feedback from all sponsors. □ Conduct the mini-survey with a minimum of 100 decision makers and influencers in organizations of 1,000 or more users and provide the complete survey results to all sponsors. □ Produce the eGuide, each draft of which will be reviewed by, and feedback incorporated from, all sponsors. □ Osterman Research will promote the final, multi-sponsor version of the eGuide to its mailing list and through ITWhitePapers.com and/or equivalent media to achieve maximum distribution of the document. □ Sponsors will also be provided with a branded version of the eGuide that includes only their logo and write-up. Sponsors of the eGuide can distribute either version of the eGuide without limitation. □ A marketing program for the eGuide to support generation of a minimum of 150 leads will begin shortly after its publication date. Osterman Research anticipates that the 150-lead minimum will be met within 45 days after lead-generation efforts begin. However, leads will continue to be provided to sponsors beyond the minimum. □ Osterman Research will be available after the conclusion of this project to answer any questions that may arise. Effectus Media Group, LLC C O N F I D E N T I A L Option B: Osterman Research proposes to carry out the following tasks for the virtual summit portion of this program: Everything included in Option A above, plus: □ Sponsors will present for 30 minutes at a Virtual Summit on a topic related to the eGuide topic. □ A Virtual Summit to take place in late September with the marketing program for the Virtual Summit with actual tech media or equivalent media to generate 350 leads. □ Sponsors will receive a video of their presentation for their unlimited use in their marketing after the Virtual Summit date. TERMS AND CONDITIONS Option A Participation in this program will be $6,500 for subscribers to the Osterman Research Subscription Service (ORSS) 2018, or $7,000 for non-subscribers. Each sponsor of the eGuide will have its logo printed on the front cover of the document. Sponsors may distribute the eGuide and the survey results in their entirety without limitation. Each sponsor will have the opportunity to review the survey questionnaire, eGuide outline, and each draft of the eGuide before they are published as final, and any comments and amendments will be reasonably considered. Osterman Research warrants that all leads for the eGuide will have been generated in accordance with any applicable data laws. Osterman Research also warrants that all leads have confirmed to opting in to receive marketing communications from Osterman Research and any of the sponsors of this eGuide. Option B Option A above and participation in the Virtual Summit. Participation in this two-part program will be $12,500 for subscribers to the Osterman Research Subscription Service (ORSS) 2018, or $14,000 for non-subscribers. SCHEDULE Osterman Research will accept sponsors in July 2018 and provide the first draft of the eGuide outline for review and comment in August 2018. The eGuide will be targeted for completion in late August 2018, with distribution, advertising and lead-generation beginning immediately thereafter. The Virtual Summit will be scheduled for late September 2018 on a mutually agreeable date for all sponsors. Effectus Media Group, LLC C O N F I D E N T I A L OTHER FEES No other fees or expenses will be charged under this proposal without the advance, written approval of the sponsors of the eGuide, although no other fees are anticipated. DURATION OF THIS PROPOSAL This proposal is valid through July 31, 2018 or until all sponsorship slots are filled. QUALIFICATIONS OF OSTERMAN RESEARCH, INC. Osterman Research help vendors, IT departments and other organizations make better decisions through the acquisition and application of relevant, accurate and timely data on markets, market trends, products and technologies. We also help vendors of technology- oriented products and services to understand the needs of their current and prospective customers. Osterman Research provides timely and accurate market research, cost data, cost models, benchmarking information and other services to technology-based companies. We do this by continually gathering information from IT decision-makers and end-users of information technology. We analyze and report this information to help companies develop and improve the products and services they offer to these markets or to internal customers. Among the things that make Osterman Research unique is our market research panel: a large and growing group of IT professionals and end-users around the world with whom we conduct our research surveys. This allows us to conduct surveys quickly and accurately with very high response rates. We are continually developing our panel of IT professionals and end-users into one of the leading sources of information for companies that offer products and services in the IT space. Contact Francine Osora || Sr.
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