Broadcastingii Oct 24

Home , Bill Plante, PM Magazine, Radio 1990

The Fifth Estate Broadcastingii Oct 24

Have you noticed how much of Billboard's `Hot 100' is licensed byASCAP these days?

For the 6 months ending September 30th

We've always had the greats

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Ele.ctn.a-n.i..c.d © 1983 Continental Electronics Mfg. Co. /5452 Vol. 105 No. 17 C Broadcasting mOct 24 Fin -syn surfaces in Oval Office again; amendment passed by Senate committee would block action on rules until May "At Large" with CBS's Gene Jankowski

MORATORIUM? D Senate committee adds PICKING UP THE BALL D Supreme Court decides to amendment to funding resolution prohibiting FCC take up case of NCAA football contracts. PAGE 56. from changing fin -syn rules until May 24, 1984. PAGE 27. MORE DEREG FCC proposes to increase nighttime power for Class IV's, ease restrictions on INNER SANCTUM O Commerce, Justice and STVoperations and change multicity ID rules. administration officials meet in Oval Office to give PAGE 56. President another debriefing on financial- interest and syndicated rules case. PAGE 27. INTO THE ACT D MPAA urges administration to stop the pirating of satellite feeds by other countries. MEGALOBBYING D Networks and Hollywood PAGE 57. representatives are bringing out the big guns in the fin -syn dispute. PAGE 29. CONCERTED EFFORT D FCC's McKinney warns that federal deregulation may be in vain if not FIRST CASUALTIES D ABC and CBS announce first followed up at state and local levels. PAGE 58. fall programing cuts. PAGE 31. SEVEN DISSENTER D FCC Commissioner Rivera BIG GUNS D Networks are putting finishing touches tells Texas broadcasters that proposal to lift the mini -series that will on specials, movies and multiple ownership rules goes too far. PAGE 58. be shown during the November sweeps. PAGE 32.

HILL HEARING D Senate committee hears testimony SOAPY ANSWER D Telepictures and Metromedia on allowing others to compete with Intelsat in announce co- production agreement for prime international telecommunications field. PAGE 33. time access soap opera, Rituals. PAGE 60. UNWELCOME REACTION o Some network affiliates are balking at split 30's coming their way. PAGE ao. NPR TROUBLESHOOTER Ron Bornstein leaves NPR on a much more stable footing than when he EYE ON CBS o In At Large," CBS /Broadcast Group found it last May. PAGE 68. President Gene Jankowski explains company's its re- to number management moves, ascendency MEETING GOALS D Council for Cable Information one in prime time ratings and forays in future names board; announces $750,000 fund -raising technologies. PAGE 42 -54. goal reached. PAGE 69.

RATE CHECK D House subcommittee hears testimony on legislation that would nullify FIRST FRIEND D Attorney Floyd Abrams is among Copyright Royalty Tribunal's most recent rate staunchest courtroom defenders of First hikes. PAGE 55. Amendment freedoms.

INDEX TO DEPARTMENTS

Advertising & Marketing 64 Datebook 18 In Brief 96 Open Mike 22 Business Briefly 10 Editorials 98 Journalism 74 Programing 60 Cablecastings 8 Fates & Fortunes 91 Law & Regulation 55 Riding Gain 36 Changing Hands 70 Fifth Estater 95 The Media 68 Stock Index 63 Closed Circuit 7 For the Record 77 Monday Memo 16 Tsleeaatings 66

Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street. N.Vy Washington, D.C. 20036. Second -class postage paid at Washington. D.C., and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions, U.S. and possessions: one year $60. two years $115, three years $160. Canadian and other international subscribers add $20 per year. U.S. and possessions $170 yearly for special delivery, $100 tor first -class. Subscriber's occupation required. Annually: Broadcasting D Cablecasnng Yearbook $75. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor. Mich. 48106 (35mm, full year $55). Microfiche of Broadcasting is available from Bell & Howell, Micro Photo Division. Old Mansfield Road, wboster. Ohio 44691 ($37 /yr.). Postmaster please send address corrections to Broadcasting. 1735 DeSales St., N.W. Washington, D.C. 20036.

INDEX TO ADVERTISERS Ampex 12 -13 0 ASCAP Front Cover o AT &T 35 o The Bank of New York 67 0 Blackburn & Co., Inc. 70 0 Broadcast Electronics, Inc. 38 0 BMI 37 0 Broadcast Personnel, Inc. o 91 CBN Syndication Fourth Cover 0 Classified Ads 81 -90 0 Columbia Pictures Television Second Cover /3 o Continental Electronics 4 0 R.C. Crisler & Co., Inc. 72 0 Embassy Telecommunications 11 o The Fetzer Stations Third Covero Golden west Television 150 Paul Kagan Associates, Inc. 10 o Lester Kamin & Co. 73 o Katz Independent Television 6 o KYW-TV 44 -45 o Le Parc Hotel 93 0 MCA TV 23, 24 -25 0 Multimedia Entertainment 20 -21,47 o Music Magazine Foundation 65 0 The Nashville Network 43 D Panasonic, Audio Video Sys. Div 50 -51 0 Petry Television 17 0 Professional Cards 79 o RCA 19 0 Cecil L. Richards, Inc. 71 0 Salomon Brothers, Inc. 39 0 SIN Television Network 26 0 Services Directory 78 0 SportsTiicker 59 o The William B. Tanner Co. 76 0 The Tobacco Institute 9 o TVC Video 53 0 TV Log 69 0 USA Cable Network 40 -41 o Viscom International 22 o WXON-TV DETROIT. MI

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same period in 1982, while Commodore Time also has deals with pro baseball On track Inc. spent $13.6 million, up 368%. Texas teams Cincinnati Reds, Kansas City Royals Unless Congress actually cuts off FCC's Instruments spent 11.6 million, compared and St. Louis Cardinals and minor league funds targeted for revision of network with no spending in first half of 1982; baseball. syndication and financial interest rules Digital International spent $8.5 million, up 845 %, and Tandy spent $5.6 million, (see "Top of the Week "), FCC will fotge NPR countdown ahead, still hoping to take final action compared with no spending in last year's before end of year, commission official first half. New president of National Public Radio said last week. One commission official is expected to be named this week. Among said FCC intended to take final action Nov Divestiture those reported to have been contacted by search P. 23, but is having problem writing item committee (headed by Donald Effort by NBC to sell O &O WRC(AM) since it's now unsure how order should Mullally, general manager of WILLIAM) Washington has gone from passive to come down. Source in FCC chairman's Urbana, Ill.) are: William Sheehan, former active. Although talk of network's desire office said agenda for Nov 23 meeting has president, ABC News; Lester Bernstein, to drop the reportedly perennial money not been set. former editor, Newsweek; Douglas Bennet, loser is nothing new, search for buyers former director, Agency for International has been on in recent weeks. Some of Development; Thomas Quinn, president and Accelerator those contacted include Ver Standig chairman, City News Service of Los Broadcasting, which owns two AM -FM Angeles Inc., and Elizabeth Young, FCC Mass Media Bureau is working on combo's; Arundel Communications, president, Public Service Satellite proposal that would substantially alter Virginia -based newspaper publisher, which Consortium. Ward B. Chamberlin Jr., processing new low -power television of has definitely backed away from president and general manager, WEPA -TV applications and possibly of other purchase, and Viacom, which would like Washington, had been considered but broadcast services as well. Idea would be to complement its WMZQ(FM) there. withdrew name from running. Final to handle new LPTV applications way NBC's vice president, radio, Michael screening of candidates will be this Thursday, commission is handling applications for Eskridge, said he had possible sale talks with announcement expected Friday. cellular radio: accepting new applications with Richard Hinden, local businessman, for limited time and accepting no others but that Hinden and his associate "didn't until those already accepted have been have enough money that would interest Back to the bench processed. Proposal, according to FCC me." source, would prevent potential Court's wheels may grind slowly, but Estimated $4- million price tag is they're grinding. After postponing two competitors from being able to pirate attractive for Washington market, tentative dates, U.S. Court of Appeals in engineering or file on top of others. according to competitor, but may not be New York has set Nov. 1 for oral low enough to compensate for network argument in case centering on legality of One way to go union contracts buyer might get stuck ASCAP and BMI blanket music licenses with. for TV stations. Music organizations are Television Proposal by Operators Caucus appealing district court ruling, in case that it be given seat on television board of 111111 Acorn planted brought by All- Industry TV Stations Music National Association of Broadcasters License Committee, that those licenses (BROADCASTING, Oct. 10) has not been Sports Time, proposed regional pay violate antitrust laws and must be struck ruled out. NAB committee on sports cable service to serve 15 states in down (BROADCASTING, Aug. 23, 1982, composition of television board is Midwest beginning next April, signed its et seq.). Parties hope for appeals court wondering how to fill three new seats. first system last week. Cablevision Corp., decision this winter-or early spring. Under consideration, according to NAB which owns five small systems in Whichever way it goes, there'll be another President Edward Fritts, is allocation of Missouri, signed Sports Time contract at appeal -to Supreme Court. seats to 'IOC, low -power television and Mid America cable show which convened Association of Independent Television in Kansas City, Mo. Systems pass total of Stations (INTV). If that takes place, NAB only 5,000 homes, but Sports Time Fumble? could be on way toward federation executive said: "It's like the first dollar you advocated by former board member, Peter make in business and tack up on the NFL Football ratings, which have been Kenney. wall." Service, joint venture of Anheuser- lower this season for all three networks, Busch, Multimedia Inc. and Tele- may be even lower for CBS because of Growth industry Communications Inc., made presentation error in method that Nielsen has been to 50 MSO's few weeks ago and has been using to calculate ratings for second Just how much turmoil in video game making rounds at various state cable games in network's doubleheader telecasts, and home computer industries is affecting association shows. which appear about every other week. In fourth quarter TV advertising sales (see It has added Big Eight basketball to some cases, source said, average rating for story, p.30) can't be qualified until next menu of events to be offered (beginning games has been higher for any composite year, but importance of home computer with 1984 -85 season) in co- venture with half -hour within them. In part, source said, category alone can be glimpsed in Katz Sports, is expected to announce Nielsen calculations have been thrown off spending reports for first six months of within couple of weeks deal with St. Louis by CBS practice of interconnecting all of this year. According to BAR estimates Blues professional hockey team and is its regional networks into longest -running from Television Bureau of Advertising, said to be pursuing rights to two second game of doubleheader telecasts. IBM spent $14.9 million in first half of professional basketball teams- Indiana Nielsen officials in position to comment 1983, up 274% from its expenditures for Pacers and Kansas City Kings. Sports on situation were unavailable at press time.

Broadcasting Oct 24 1983 7 (Cabler. cos -i- gs)

Dereg update day gathering will culminate with the to operate in " radio only." Nationwide is NCTA's annual ACE Awards presentation, owned by Ted Stepien, who sold Nation- The battle over cable deregulation legisla- produced by the Dick Clark Co. and a formal wide Advertising Services last May to be- tion continues to be waged in the House. dinner dance. The early registration dead- come active in cable. He said that Steve Attempts by AT &T to attach language to line is Nov. 11. Appel and Vin Morgan, who were with the common carrier legislation before the Showtime's Faerie Tale Theater and Home Eastman, will be co- managers in New York, House Energy and Commerce Committee Box Office led the list of nominees for the while Rich Martan will direct operations in last week were successfully deflected by the ACE awards. The award winners will be an- Los Angeles. cable industry and its congressional allies, nounced during a ceremony Dec. 12 at the primarily House Telecommunications Sub- Ambassador hotel in Los Angeles, telecast committee Chairman Tim Wirth (D- Colo.). live by Atlanta superstation wTBS(TV). Revenue Energy and Commerce Committee Chair- HBO programs received a total of 30 shift man John Dingell (D- Mich.) was contem- award nominations, followed by Showtime The impact that pay television (primarily plating offering an amendment to the tele- with 24, the discontinued Entertainment phone bill that would make cable systems pay cable) has had on theatrical film distri- Channel with six, and two for Hearst/ABC's bution since 1977 was illustrated with fig- subject to state regulation for the carriage of ARTS. Faene Tale Theater, a humorous data transmission services. The phone com- ures cited by Benson Begun, vice president, treatment of children's stories produced for legal and business affairs, Warner Amex panies are currently subject to regulation for Showtime by actress Shelley Duvall, re- carrying the same services. Dingell, howev- Satellite Entertainment Co., at a forum on ceived seven nominations, the largest num- communications law sponsored by the er, reportedly agreed to drop the amend- ber for a single show. Showtime's The Paper ment. The debate over data transmission American Bar Association in New York. In Chase and HBO's Not Necessarily the News 1977, said Begun, an average of 80% of all services will likely surface again when five received ACE nominations each. In film revenue came from the box office (50% members of the Telecommunications Sub- some categories, however, judging has ei- committee take up the cable deregulation domestic and 30% foreign), while about 14% ther not been completed or no nominations came from network television sales, 4% from legislation introduced by Wirth (H.R. 4103) have been made. and by Al Swift (D- Wash.) (BROADCASTING, domestic and foreign syndication and 2% The awards have traditionally honored from pay television. Oct. 3, 17). While the Swift and Wirth mea- only national and local programing, but sures are almost identical, the question of In 1982, he said, the box office share had NCTA expanded into performance and been cut to 59% (42% domestic and 17% regulating cable systems providing data crafts divisions this year. NCTA President transmission services is handled differently. foreign), while revenue derived from pay Thomas Wheeler explained that, "in addi- television rose to 17.4% and the network Wirth's bill clearly prevents cable from being tion to performers who have become celeb- television share fell to 8.7 %. Film revenue regulated, while Swift would leave it up to rities through cable careers, we are finding the states to decide whether to regulate. acquired from foreign and domestic syndi- that established talent from other entertain- cation rose to 6.9% while the home video ment fields are now crossing over into ca- market, newly created by the advent of the ble." videocassette and videodisk players, ac- Finalists were chosen from 1,231 Conference details entries, counted for 8% of film revenue. Begun also a 50% increase over last year. Four panels of noted that the film distribution release cycle "On the Best" is the theme of the 1983 With industry judges reviewed the entrants. reduced by about half (from 12 NCTA National Cable Programing Confer- has also been years to about six) in the same period, and for Dec. 11 -12 Bilt- ence scheduled at the (at box office) in Los Angeles, with gen- that the reissue market the more hotel seven Eastman sold "virtually killed," for major eral sessions on topics ranging from music has been except films as the "Star Wars" series. Before video to the First Amendment, pay -per- CableRep, such Eastman New York, which re- pay TV a factor, he said, a film was view to sports. Panelists are expected to in- became vealed several weeks ago it was up for sale, released to the box office and perhaps a year clude Turner Broadcasting System Chair- has been sold to Nationwide Cable Rep, later, reissued. Then, two to three years lat- man Ted Home Box Office Trner, President Cleveland, for an undisclosed sum. Eastman er, it would be licensed to network televi- Michael Fuchs, Westinghouse Broadcasting 47 Cable has been representing cable sys- sion for two runs and then enter the syndi- & Cable Chairman Daniel Ritchie, Viacom while tems for national advertising Nation- cation market for seven years. Now, said International Chairman Ralph Baruch and wide is active in Cleveland, Los Angeles president Begun, four to 10 months after a film has Mike Weinblatt, and chief operat- and Florida for local sales. Bill Burton, presi- been released, it may come out on videocas- ing officer of the newly formed Showtime/ dent of Eastman Radio and Eastman Cab- sette or disk and within nine to 12 months Movie will The Channel partnership. The two- leRep, stressed that Eastman continue enter the pay television market. A year later it may go to network, followed perhaps by a pay rerun and then the syndication market, which has an average license period now of only three years.

Scrambling situationer Home Box Office is investing "about $10 million" in its new satellite signal scrambling system, designed to protect the pay cable service's signal against theft by an estimated 200,000 to 300,000 private earth station owners. The commitment represents "a pretty heavy investment" for the Time Inc. subsidiary, said Edward Horo- witz, senior vice president of operations and ACE judges. L -r: Robert Morse, actor; Merril Karpf, producer, Schaefer -Karpf Productions; Iris corporate development, in a speech to the Merlis, producer, Lorimar Productions, and Joanna Miles, actress. Southern California Cable Association last

Broadcasting Oct 24 1983 8 Tuesday (Oct. 18) at the Airport Hilton hotel phasized that the system does not degrade 1982 and "can look forward to dramatic in Los Angeles. the signal in any way and in fact enhances gains in earnings per share over the next Horowitz told the luncheon audience that the video through its use of digital technol- several years." as recently as one year ago he believed that ogy. The process will also allow HBO to MacDonald based his estimates on TBS's only about 60,000 earth stations were capa- transmit digital stereo, including audio sub- dominance of the cable advertising mar- ble of intercepting HBO's signal, but he has carriers that could be used in the future for ket -and the report was written just before revised that figure upward, estimating that discrete "pay radio" services. The audio Turner's purchase of Satellite News Chan- as many as 20,000 dishes a month are now segment will be compatible with the con- nel this month (BROADCASTING, Oct. 17). In being shipped. The problem is especially sumer audio industry. 1983, MacDonald said that industrywide ca- severe in the Caribbean and Central Amer- The cable operators will be able to lease or ble revenues are expected to top $300 mil- ica, he believes, where the pirated signals purchase a "back -up" descrambling unit lion, with Turner's superstation, WTBS(TV) are sometimes rebroadcast on television from HBO, according to Horowitz, and 24- Atlanta, CNN and CNN Headline News stations. hour service will be available in the event of capturing about 80% of those dollars. The "Protecting the HBO signal from unauth- an equipment breakdown. The VideoCipher First Boston analyst projects that TBS will orized use is something we need to do now," system is currently being field tested on one earn $1.70 per share in 1984. Horowitz declared, for the benefit of HBO, of HBO's unused transponders. The encryp- This year MacDonald sees wrasc'rv) con- cable operators, the creative community tion will be centrally programed from HBO tributing about $53 million -$55 million in op- and consumers. "We owe it to our [program] headquarters in New York, with scrambling erating income, up 71% over 1982 levels. suppliers to protect their rights," he added, patterns changed as necessary. WTBs's subscriber base should rise from referring to increasingly aggressive efforts Although HBO is the first pay cable net- 22.2 million at the end of 1982 to 29 million by motion picture studios to curb theft and work to scramble its signal, Horowitz urged by the end of this year. CNN and CNN Head- duplication of their product. other networks to do the same, arguing that line News will continue to lose money at Horowitz said the state -of- the -art securi- even basic cable services can lose substan- about $6 million on $65 million in revenue, ty system, based on a computer -based en- tial amounts of revenue through signal theft. and $10 million on $7 million in revenue, cryption process designed to outwit "even respectively. MIT graduates," will be introduced in De- MacDonald said that CNN's growth has cember to 1,200 West Coast systems, for Bullish on TBS been stymied by inroads from SNC and that implementation by late January. Remaining closing the negative gap between profit and systems, served by the East Coast feed, will A recent financial report on Turner Broad- revenue was slowed by Turner's discounts begin receiving the scrambled signal about casting System Inc., prepared by First Bos- and promotional and legal expenses to fend six months later. He said that a timetable is ton Corp.'s broadcasting analyst Richard J. off the competition. If SNC disappeared, being developed for eventual encryption of MacDonald, was particularly bullish on MacDonald wrote, a more "rational pricing the companion Cinemax pay service, TBS's future. He characterized its stock as in the news marketplace" would occur and though no date was announced. "dramatically undervalued" but noted that Turner would "sharply increase" carriage The VideoCipher system, which will be Ted Turner's approximate 90% ownership of fees and advertising rates for CNN and CNN distributed at no cost to the 6,200 cable sys- the 20 million shares outstanding makes Headline News. Absent its major competi- tems carrying HBO, was developed over the wide trading difficult. MacDonald estimat- tion, MacDonald noted, CNN would be bet- past three years in conjunction with its ed that TBS would earn about $1 per share ter positioned to achieve profitability next manufacturer, M /A -COM Inc. Horowitz em- this year versus a 16- cents- per-share loss for year.

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Broadcasting Oct 24 1983 9 C Sl-n_CSS Briefly

RADIO ONLY L advertised in six -week flight to begin Oct. 31 in 10 markets including Baltimore, On-Cor Frozen Foods o Various n@poRgpcwR Boston and Philadelphia. Commercials entrees will be featured in three -week will in To Weiss & Powell: woicJ(AM)- wJMI(FM) Jack- run all dayparts. Target: adults, flight to start later this week in six son; WTAM(AM)- WGCM(FM) Biloxi -Gulfport, 35 -54. Agency: Rosenfeld, Sirowitz & markets. Commercials will be carried in both Mississippi, both from Hillier New- Lawson, New York. Target: all dayparts during weekdays. mark Wechsler & Howard; wricc(AM) Lex- Florida Department of Citrus o Two - women, 25 -54. Agency: Grant/Jacoby ington, Ky., from Eastman Radio; wnw -FM week promotional campaign set to start Inc. , Chicago. Peoria, Ill., from Lotus; NIDA(AM) Lynch- in January in 20 markets. Spots will run burg, Va., from P.W. Radio. Radio Shack o Music appliances will be in all dayparts. Target: women, 25 -54. O Agency: featured in one -week flight in 100 Dancer Fitzgerald Sample, markets later this week, including To Blair Radio: KcKm(AM)) Lafayette, La, New York. Houston, Los Angeles, Washington, and KYNN-AM Omaha, Neb. both from Tor - Sau -Sea Foods o Six -week flight will Providence, R.I., and Portland, Ore. bet Radio. begin in early November in New York and Commercials will air in morning and Chicago highlighting shrimp cocktail. afternoon dayparts. Target: men, 18-44. To Seltel: WsFL -1V Lansing, Mich., from Commercials are scheduled for all Agency: Central Advertising Agency, Adam Young.; WPOS(rv) Indianapolis, (no dayparts during weekdays. Target: Fort Worth. previous rep); KIoY(TV) San Angelo, Tex., women, 25-49. Agency: Levy, Flaxman & (no previous rep). Associates, New York. Fluid Associated Milk Producers O milk will be highlighted in four-week Walgreen Drugstores o Five -week flight WJYY-FM Concord, N.H.: To Kadetsky campaign starting Oct. 31 in 35 for various co -op and institutional Broadcast (no previous rep). markets. Commercials will appear in all product advertising will begin Nov 21 dayparts during weekdays and O and run until Dec. 25 in six markets: weekends. Target: all persons, 12 -34. WKSx(AM)- WIXV(FM) Savannah, Ga.: To Katz Madison, Wis.; Miami; New Orleans; San Radio from McGavren Guild. Antonio, Tex.; Tampa, Fla., and Tucson, Schenley o Stock vermouth will be Ariz. Campaign runs in addition to spots

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...... - . TV STATION VALUES RADIO STATION VALUES Thursday, November 17, 1983. 9 a.m. to 5 p.m. Friday, November 18. 1983, 9 a.m. to 5 p.m. The Fairmont Hotel. San Francisco. California The Fairmont Hotel, San Francisco, California Panelists Panelists Dave Croll, Venture Capitalist: Barry Dickstein, Investment John Bayliss, Station Owner; Broker. Ed Christian, Josephson Banker: Harvey Grace, Station Owner; Ted Hepburn, Station Intl. Stations; Bill Collatos, Venture Capitalist; Barry Dickstein, Broker: Barry Lewis, Katz Communications; Jack Matranga, Investment Banker, Bill Exiine, Station Broker; Harvey Grace, Station Owner: John Serrao, Station Owner; Jason Shrinsky, Station Owner; Roger Metzler, Attorney; Jason Shrinsky, Attor- Attorney: Paul Kagan, Moderator and publisher of Broadcast ney: Paul Kagan, Moderator and publisher of Broadcast Investor. Investor.-

If you're in the market to buy, sell or invest in radio and TV stations, you should attend these unique role -playing seminars. The expert panelists will conduct negotiations right in front of you and take questions from the audience as well. This seminar can make you many thousands of dollars. Come to the Fairmont Hotel, November 17 -18 to "buy and sell" stations. Price for each day is $350; $595 for both days. Call Genni O'Connor at (408) 624 -1536 or write Paul Kagan Associates, Inc., 26386 Carmel Rancho Lane, Carmel, California 93923.

Broadcasting Oct 24 1983 10 Archie Bunker's Place... .e>

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Atlanta 404/451 -7112 Chicago 312/593 -6000 Dallas 214/960 -1162 Los Angeles 213/240 -5000 Now York/New Jersey 201 /825 -9600 San Francisco 408/255-4800 Washington, D.C. 301/530-8800 currently airing in 16 other markets. last week (target: young adults). Flight Broadcasting Publications Inc. Commercials will air in in drive times, will air prime time and children's Lawrence B. Taishoff, president. midday and weekdays. Target: women. programing. Target: children, 6 -16. Donald V. West, vice president. Agency: CPM Inc., Chicago. Agency: Marstellar Inc., New York. David N. Whitcombe, vice president. Jerome H. Heckman, secretary. Philippe E. Boucher, assistant treasurer Ideal Toys o Knight Racer, motorized I TV ONLY I race car set, will be highlighted in six - The Fifth Estate Krayco Enterprises o Month -long week campaign to begin Nov 6 in the top campaign for cordless telephones and 30 markets. Spots will air adjacent to Broadcastingo car stereos begins today (Oct. 24) in 20 NBC series, Knight Rider, on which 1735 DeSales Street, N.W., Washington 20036 Phone: 202 -638-1022 markets including Washington, New York, product is based. Target: fathers and o sons. Agency: Towne, Silverstein, Rotter Dallas, Los Angeles and Minneapolis. Sol Taishoff, editor-in-chief (1904-1982). Spots will air in early and late fringe, Inc., New York. Lawrence B. Taishoff, publisher early and late news and prime time. RADIO AND TV I I Editorial Target: adults, 18 -49 (telephones), and Donald V. West, managing editor men, 18 -34 (stereos). Agency: Towne, Target Stores o Various promotions will Leonard Zeidenberg, chief correspondent. Mark K. Miller, senior news editor Silverstein, Rotter, New York. air in October, November and December Kira Greene, assistant to the managing editor in 49 markets, with flights running from Harry Jessell, associate editor Cargill Poultry o Honeysuckle white one to three weeks, depending on Doug Halonen, Matt Stump, Kim McAvoy, assistant editors. turkey will be advertised in pre - market. Commercials on TV will be John Eggerton, staff writer Thanksgiving campaign in 35 markets carried in daytime, fringe and prime. Anthony Sanders, systems manager Susan Dillon, Marcia Klein, Geoff Foisie, starting Oct. 31 and ending Nov 19. Radio spots will air in all weekday research assistants. Spots will air in all dayparts. Target: dayparts. Target: adults, 18-49. Agency: Senior Editorial Consultants women, 25-49. Agency: Barickman Haworth Group, Minnetonka, Minn. Edwin H. James (Washington) Advertising, Kansas City, Mo. Rufus Crater (New York) Casa Gallardo Mexican Restaurants o Editorial Consultants Tomy Toys Campaign for 13 various New "Spice It Up" promotional/iidentity Frederick M. Fitzgerald (Washington) Rocco Famighetti (New York) toys will begin today (Oct. 24) and run campaign for 26 -store chain began last until Dec. 4 in 45 to 50 markets. Spots week in 12 markets, replacing former Broadcasting Cablecasting for Yearbook some products will air in children's "Nothing Better North of the Border" Mark Jeschke, manager programing and late afternoons, campaign which ran for two years. Spot Joseph A. Esser, associate editor remaining in soap operas. Target: buys will run indefinitely in prime time Advertising children, 2 -11, and young mothers. and fringe in Nand in various dayparts Washington Gene Edwards, director of sales and marketing. Agency: Sachs, Finley & Co., Los in radio. Target: adults, 25 -34. Agency: John Andre, sales manager (equipment and Angeles. D'Arcy, MacManus & Masius, St. Louis. engineering). Doris Kelly, sales service manager Christopher Moseley, classified advertising MacRobertson Pty. Ltd. Introductory Vernors Soft drinks will be promoted in manager flight for Australian candy bar, Aussie eight -week campaign beginning today New lbrk Bear, begins today (Oct. 24) in California (Oct. 24) in 10 Midwest and Western David Berlyn, senior sales manager Charles Mohr, Ruth Windsor, markets. Spot joins introductory markets. Spots will air in day and prime sales managers. campaign for another MacRobertson time. Target: soda purchasers. Agency: Hollywood candy, Cherry Ripe, which began there Marstellar Inc., New York. Tim Thometz, sales manager Circulation Kwentin K. Keenan, circulation manager Patricia Waldron, Sandra Jenkins, Lek nta g® Debra De Zarn, Joseph Kolthoff, Chris McGirr. WRG Entertainment. Wells, Rich, Greene Inc. has been appointed advertising agency for Production Harry Stevens, production manager motion picture division of MGM -UA Entertainment Co.- account budgeted at $25 million -$30 Don Gallo, production assistant. million. MGM account will be basis for new branch of company, WRG /Entertainment Division, Administration Los Angeles, headed by Larry Olshan, president and former head of J. Walter Thompson David N. Whitcombe, vice president/operations. entertainment division. Switch is effective January 1984. Diener/Hauser /Bates is former Philippe E. Boucher, controller Albert Anderson. advertising agency. Irving C. Miller, financial consultant. secretary to the publisher CI Debra Shapiro, Wendy J. Liebmann. HBO picks BBDO. Home Box Office has chosen BBDO Inc. as agency for pay cable Corporate Relations program service, replacing Ted Bates & Co., New York, which has handled account for four Patricia A. Vance, daect r years. Three agencies were in final contention: BBDO, Young & Rubicam and Bates. Account Bureaus New York: 630 Third Avenue, 10017. bills about $16 million in all media, including broadcast TV. Bates will continue to handle Phone: 212-599-2830. HBO's Cinemax service. Kathy Haley, bureau news manager Stephen McClellan, assistant editor Vincent M. (Mingo, senior editor radio. NB winners. KULR -TV Billings, Mont., received two awards in 1983 Commercial Competition John Lippman, staff writer Marie Leonard, Mona Gartner, KuLR -Tv of Television Bureau of Advertising: grand prize and first prize for 100+ market rank. advertising assistants. was honored twice for spot for Speedy Wash Fabric Care Center. Other winners were KIRO-TV Hollywood: 1680 North Vine Street, 90028. Seattle (1 -50 market rank) for commercial on Metropolitan IRAs and KGMB -TV Honolulu, (in 50- Phone: 213-463 -3148. 100 market rank) for spot for Lee Color, custom film laboratory. Running concurrently with Richard Mahler, correspondent. retail was -Air Promotion for which Tim Thometz, Héstern sales manager commercial contest NB On Spot Contest commercial best Sandra Klausner, editorial- advertising assistant uses television to sell television. Winner for second year in row was KGMB -TV Honolulu. Member O American Agency changes. After nine years, Foot, Cone & Belding/Honig, San Francisco and Los ness l Angeles. will return to name Foot, Cone & Belding, to simplify identity and standardize name with New York and Chicago offices. Western offices will also be moved by December. New Founded 1931. Bn e4realiny- Telecaatisg introduced in 1946. in 1961. Cablecasting addresses: 1255 Battery Street, San Francisco 94133, and 11601 Wilshire Boulevard, Television acquired introduced in 1972 o' Reg. U S Patent Office. o Brentwood (Los Angeles) 90017. Satellite of Los Angeles office will open Nov. 1 in Orange Copyright 1983 by Broadcasting Puolications Inc. county to serve Mazda account exclusively. TELEVISION. Caó nga

Broadcasting Oct 24 1983 14 HOLLYWO r.: D BRIGHTENING THE HORIZONS OF TELEVISION ENTERTAINMENT

'The Richard Simmons Show" "Being With John E Kennedy" "Woman to Woman" "Battle of the Video Games" "The 52nd Annual Hollywood Christmas Parade"

GOLDEN WEST TELEVISION 5800 SUNSET BLVD. PO. BOX 500 LOS ANGELES, CA 90078 (213) 460 -5831

A broadcast management commentary from William Fortunato, Princeton Research Institute for Motivation Evaluation

Personality testing without reasonable sales aptitude. The screener can be an abbreviated form of a as an aid to good complete personality test. The few candi- sales management dates who survive this screening can then be given the full personality test, which can Can successful sales management in broad- make positive predictions about probable casting be "programed "? Any attempt to an- sales success. swer that question first requires a determina- The description of an effective sales man- tion of how to measure "success." The ager is, not surprisingly, even more compli- ultimate basis of assessment is the effective- cated than that of a good salesperson. We ness of the station's sales effort. An external may begin by outlining a combination of evaluation of sales management effective- appropriate personal qualities such as lead- ness begins by examining the station's rela- ership, organization, empathy, etc. and nec- tive place in the market. Given the size and essary skills such as industry knowledge, demographics of this market and taking the coaching and counseling capacity, good su- station's resources and programing as they pervisory technique, knowledge of the clien- are, is the station doing as well as it should? tele and market, etc. Anything less calls for an improvement of The problem of supervising effectively of- the sales effort. ten boils down to choosing an appropriate There are also two "internal" standards for management style. When the manager's nat- assessing the effectiveness of a station's ural style elicits a compatible response from sales performance: the level of avoidable the salesperson, a good relationship devel- sales personnel turnover and the size of the ops. If this is not the case, a problem is sales performance disparity between the created and performance may be affected. To William E. Fortunato has been president of person re- strongest producer in a sales force and all the the Princeton Research Institute for Motivation complicate matters further, each porting to a given manager may require a other producers. Except for the effects pro- Evaluation since its inception in August 1978 duced by different management style in order to func- different account lists, differences and has worked since April 1963 as a his of a handful of between individual sales performances are practicing industrial psychologist and tion at or her best. Out supervised, one may be- ultimately due to differences in actual indi- business consultant. He has used individuals being vidual when left alone, another may sales ability. psychological tests to evaluate more than have best It is crave coaching but be ashamed to ask for it, generally true that interest and apti- 30,000 persons in various industries in tude a third may feel entitled to praise for being make for better work performance. connection with a variety of positions and still another Good carpenters like to work with their occupations. able to find the bathroom, and hands and good bookkeepers like to work may run best if periodically propelled by a with figures. However, less capable and in- well -placed punt. terested individuals in these jobs can and do ability tests. A manager's awareness of which strategy get by. This is not the case in most sales jobs, Personality tests, whether in the form of will work best may eventually develop from including broadcast sales. One reason is that ink blots, pictures or word choice tests, pro- protracted exposure to and experience in the salesperson's output is monitored and vide an accurate picture of the individual. dealing with a given set of subordinates. measured. However, even if this were not The problem of how and where to look for There are, however, quicker and surer ways the case, sales work requires sales ability, lively salespersons is to some degree allevi- to arrive at this result. Sometimes the con- even just to go through the motions. The ated in the broadcasting industry, which is tacts resulting from the training process may salesperson who does not derive ego gratifi- considered glamorous. People's eagerness to yield some usable information. However, cation from closing, or who lacks resiliency get into the industry may increase both the the best and most comprehensive way of as- in the face of refusals or disappointments, is number of candidates and the number of sessing how a new salesperson is apt to re- not likely to achieve even mediocre perfor- those with sales ability. One of the cardinal spond to supervision, is to look at the per- mance. Even skills such as product knowl- rules of good recruiting is to avoid eliminat- sonality test evaluation. edge, selling technique or verbal facility, im- ing potentially successful salespersons by Objective, fairminded and accurate evalu- portant as they are, cannot fully compensate unwise or indiscriminate categorizations. ation of the performance and the full poten- for inadequate sales motivation. The same Biographic categories such as age, sex, edu- tial of subordinates is a cornerstone of effec- can be said for the desire to make money, or cation, etc. have no significant positive or tive sales management. Too often, sales the need to communicate. negative correlation with sales ability. This managers tend to be scorekepers who moni- Occupational motivation is an integral also applies to many people already in the tor results rather than coaches who assess part of the personality which develops long industry, including those who are or have performance. Results, for better or worse, before the individual reaches working age. It been employed in sales. do not always accurately reflect the salesper- represents ingrained patterns for coping with Assuming that recruiting efforts have gen- son's ability and effort. life. The self-driven salesperson needs the erated a substantial crop of candidates, the The use of competent professional per- conquest or acquiescence of others in order initial step should be a five- to -l0- minute sonality testing and evaluation can provide to feel good about himself. This is an on- preliminary interview to look over each can- line managers with important insight into going appetite that serves as a motivational didate and determine which warrant further overall potential, and a unifying explanation engine because it is never completely satiat- time and processing. This remainder can of what has gone right or wrong in selection, ed. It can be accurately identified and mea- then be asked to fill out employment appli- training and supervision. Next to job perfor- sured either by observing the individual's cation forms, and those whose histories con- mance, it may ultimately be management's daily behavior over an extended period of tinue to be of interest to management can be most comprehensive source of information time, or by administering personality and given a "sales screener" test to rule out those and explanation in the evaluation process.

Broadcasting Oct 24 1983 16 Petry Television is now the National Representative for WCSC -TV, 5... A CBS Affiliate and the Number One Station in the historic and thriving port of Charleston, SC.

The Original Station Representative Da _eboo

for journalists, " Asian -American Relations." Watergate mation: (213) 466 -4481. hotel, Washington. This week Oct. 26- "California Symposia on Business Opportuni- Oct. 25.26 -New York Broadcasters Association 29th ties for Minority and Nbmen Entrepreneurs," spon- Oct. 23.25- Televent U.S.A., second international annual meeting. Americana Inn, Albany, N.Y sored by Foundation for Community Service Cable telecommunications conference, sponsored in part by Television, California Cable Television Association, E.F. Hutton. Speakers include Richard Colino, Intelsat; Oct. 25- 27-Telecommunications symposium spon- California State Senator Joseph Montoya and Califor- William Ellinghaus, AT&T; Richard Butler, ITU; Mark sored by American Newspaper Publishers Associ- nia Assemblywoman Gwen Moore. Los Angeles Trade Fowler, FCC; Senator Robert Packwood (R- Ore.); Eddie ation and Newspaper Advertising Bureau. Amfac ho- Technical College, Los Angeles. Information: (415) Fritts, National Association of Broadcasters; Torn tel, Dallas -Fort North Airport. 387 -0200. Wheeler, National Cable Television Association, and Oct. 25-27- International Broadcast Equipment Exhi- meeting, Irving Goldstein, Comsat. Montreux, Switzerland. Infor- Oct. 26 -Women in Film and Video 'Ad- bition sponsored by Electronic Industries Association WGBH -TV Brighton, mation: Marianne Berrigan, Televent executive director, vocacy in Children'; Television." of Japan, co- sponsored by National Association of Mass. Suite 1128, 1120 Connecticut Avenue, N.W., Washing- Commercial Broadcasters in Japan and NHK (Japan -4612. ton. 20036; (202) 857 Broadcasting Corp.) Tokyo Ryutsu Center, Tokyo. Oct 26-28-National Cable Television Association and Oct. 23- Canadian Association of Broadcasters/ business development symposium, "Minorities 26- Oct. 25.29 -- Midwest Radio Theater Workshop, spon- by Central Canada Broadcasters Association joint confer- Cable: The Interconnect of the '80's," co- sponsored sored by noncommercial KOPN(FM) Columbia, Mo., Ramada Renaissance hotel, ence and trade show, "Communications Expo '83." Minorities in Cable. with funding provided by National Endowment for the Toronto. Washington. Sheraton Center, Arts and Missouri Arts Council. Broadway Inn, Co- Oct. 24- Washington Journalism Center conference lumbia, Mo. Oct. 26 -Nov. 1- Telecom 83, communications exhibi- for journalists, America." hotel, tion and conference, sponsored by International Tele- "Japan and Watergate Oct. 26 -New York TV Academy luncheon. Speaker: Washington. communication Union. Exhibition and Conference Neal Pilson, president, CBS Sports. Copacabana, New Center, Geneva, Switzerland. Oct. 24-29- National Federation of Local Cable Pro- York. gramers "Access coordinator training program." Oct. 26 -Dec. 16 -UCLA Extension course, "Under- Oct. 26- Syracuse University Student Affiliate of Present, Future." UCLA Exten- NFLCP national office, 906 Pennsylvania Avenue, S. E., standing Cable: Past, New York chapter of National Academy of Television sion campus, Los Angeles. Information: (213) 825- Washington. Information: Joan Gudgel. (202) 544- Arta and Sciences, "Distinguished Visiting Professor 7272. 9064. Lecture Series." Speaker: Bob Blackmore, VP, NBC -N retail -op Oct 25-Marketing seminar sponsored by Bay Area Network Sales. S.I. Newhouse School of Public Com- Oct. 27 -Radio Advertising Bureau and co Cable Club and Northern California chapter of Wom- munications, Syracuse, N.Y workshop. Travelodge- Airport, Los Angeles. en in Cable. Gallagher's, Jack London Square, Oak- Oct. 26 -Radio Advertising Bureau retail and co-op Oct. 27- Cabletelevision Advertising Bureau local ad- land, Calif. workshop. Plaza Airport Inn, San Francisco. vertising sales workshop. Daytonian Hilton, Dayton, Ohio. Information: Susan Levin, (212) 751 -7770. Oct 25 -Radio Advertising Bureau retail and co -op Oct. 26- Cabletelevision Advertising Bureau local ad- workshop. Red Lion Inn- Airport, Seattle. vertising sales workshop. Drake Oakbrook hotel, Chi- Oct 27-Philadelphia Cable Club luncheon meeting. Oct. 25 -First general meeting of Direct Broadcast cago. Information: Susan Levin, (212) 751 -7770. Spectrum, Philadelphia. Satellite Association. Four Seasons hotel, Washington. Oct. 26- Louisiana Association of Broadcasters radio Oct. 27- "Freedom of Information Act: How Is It Information: (202) -4104. John Egan, 822 sales seminar. Holiday Inn -Airport, Kenner, La. Nbrking ?" conference, Catholic University. Speakers include Carl Stern, NBC News; Robert Novak, colum- Oct. 25-Louisiana Association of Broadcasters radio Oct. Southern California Broadcasters Associ- Travelodge North, 26- nist; Randall Radar, Senate Subcommittee on Constitu- sales seminar. Lafayette, La. ation "agency" luncheon, with advertising agency Rog- Oct. 25-Washington Journalism Center conference ers, Weiss, Cole & Weber. Holiday Inn, Hollywood. Infor- Indicates new or revised listing

Oct 29 -Nov. 3-Society of Motion Picture and dio and Television annual convention. Palmer Television Engineers 125th technical conference Major eettings House, Chicago. Future conventions: May 7 -11, and equipment exhibit. Los Angeles Convention 1985, New York Hilton, New Ybrk, and May 27 -31, Center. 1986, Loew's Anatole, Dallas. Nov. Atlantic Cable Show, Convention Hall, casters 41st annual convention. Sheraton Washing- June 24, 1984 American Advertising Feder- 13- ton, Washington. - Atlantic City, N.J. ation national convention. Fairmont hotel, Denver. 8-12, 1985, J.W. Marriott, Nov. 3-5-Society for Private and Commercial Feb. 9-14, 1984 -NATPE International 21st an- Future conventions: June 1986, Hyatt Regency Earth Stations (SPACE) second annual conven- nual conference. San Francisco Hilton and Mos- Washington, and June 14 -18, Chicago. tion and intemational exhibition. Sheraton Twin cone Center, San Francisco. Chicago, Towers, Orlando, Fla. Information: (202) 887-0600. March 1-3, 1984 -15th annual Country Radio June 3-6, 1984-National Cable Television Asso- annual convention, Las tkgas. Future con- No 7 -1 O- AMIP'83, American Market for lnter- Seminar, sponsored by Organization of Country ciation ventions: June 2 -5, 1985, Las Vegas; March 16.19, national Programs. organized by Perard Associ- Radio Broadcasters. Opryland hotel, Nashville. May 17 -20, 1987, Las Vegas. ates with MIDEM and National Video Clearing- March 7 -10, 1964 -American Association of Ad- 1986, Dallas, and house. Fontainebleau Hilton, Miami Beach. vertising Agencies annual meeting. Canyon, Palm June 10. 15,1984 - Broadcasters Promotion Asso- Information: Perard, 100 Lafayette Drive, Syosset, Springs, Calif. Future meeting: May 15-18, 1985, ciation/Broadcast Designers Association annual N.Y., 11791, (516) 364 -3686. Greenbrier, White Sulphur Springs, W. Va. seminar. Caesars Palace, Las Vegas. Future conventions: June 5-9,1985, Hyatt Regency, Chicago; Nov. 14- Television Bureau of Advertising April 8-12, 1984 National Public Radio annual 16- - June 10- 15,1986, Loew's Anatole, Dallas; June 17- 29th annual meeting. Riviera hotel, Las Vegas. Fu- conference. Hyatt Regency, Arlington, Va. 20, 1987, Peachtree Plaza, Atlanta; June 22 -25, ture meetings: Nov 7 -9, 1984, Hyatt Regency, Chi- April 24-29, 1984- MIP -TV intemational TV pro- 1988, Bonaventure, Los Angeles; June 22 -25, cago; Nov 11 -13, 1985, Hyatt Regency, Dallas; gram market. Palais des Festivals. Cannes, France. 1989, Renaissance Center, Detroit. Nov 17 -19, 1986, Century Plaza, Los Angeles, and April 29-May 2, 1984 National Association of Nov 18 -20, 1987, Washington Hilton, Washington. - Aug. 28.29, 1984 - National Association of Broadcasters annual convention. Las Vegas Con- Broadcasters' Radio Programing Conference. At- Dec. 11 -12- National Cable Television Associ- vention Center, Las Vagas. Future conventions: Las lanta Hilton and Towers, Atlanta. Future confer- Programing ation5 National Cable Conference. Vegas, April 14.17, 1985; Dallas, April 13 -16, 1986; ence: Aug. 25 -28, 1985, Opryland hotel, Nashville. Biltmore, Los Angeles. Dallas, April 12 -15, 1987, and Las Vegas, April 10- Sept 6.8,1984- Southern Cable Television Asso- Dec. Anaheim Con- 13, 1988. 13.15- Western Cable Show. ciation Eastern show. Georgia World Congress vention Anaheim, Center, Calif. May 7-9,1984- ABC -TV annual affiliates meeting. Center, Atlanta. Future show: Aug. 25 -27, 1985, Jan. 14-18, 1984 - Association of Independent Century Plaza, Los Angeles. Georgia Nbrld Congress Center. Television Stations (INTV) annual convention. May 13-16, 1984-CBS-TV annual affiliates meet- Sept 18-19, 1984-National Radio Broadcasters Biltmore hotel, Los Angeles. ing. Century Plaza, Los Angeles. Assòciation annual convention. Westin Bonaven- Jan. 15-20, 1984-Nationat Association of Broad- May 2Oß2,1984-NBC -TV annual affiliates meet- ture hotel, Los Angeles. casters' winter board meeting. Nkstin Wailea ing. Century Plaza, Los Angeles. Nov. 11- 14,1984-Association ofNational Adver- Beach hotel, Maui, Hawaii. May 20.23, 1984 - Broadcast Financial Manage- tisers annual meeting. Camelback Inn, Scottsdale, Jan. 28-31, 1984-Radio Advertising Bureau's ment Association 24th annual conference. Grand Ariz. managing Amfac hotel, Dallas - sales conference. Hyatt, New York. Future conferences: May 12 -15, Dec. 3-5, 1984-Radio-Television News Directors Fort North Airport. 1985, Chicago; May 18 -21, 1986, Los Angeles. Association intemational conference. San Antonio, Jan. 29 -Feb. 1, 1984-National Religious Broad- May 3OJune 2,1984-American Women in Ra- Tex.

Broadcasting Oct 24 1983 18 RCA has been awarded another EMMY for technological achievement -this one for the development of t1AWKEYE, the system that first put the camera and the recorder together. RCA pioneered this half-inch system; introduced the first commercial products; had the first "in use" systems in broadcast and teleproduction facilities. The EMMY award for this outstanding development is most appreciated ... and we thank The National Academy of Television Arts and Sciences, the broadcasters and teleproducers who encouraged us in the early developmental stages, and, most of all, our many IIAWKEYE customers. RCA, Building 2 -2, Camden, NJ 08102

tIAWKEYE ... The Half -Inch System That Makes The Difference! lion; Jonathan Rose, assistant attorney general for legal policy, Department of Justice; Nick Thimmesch, American Enterprise Institute; Tonda Rush, American VCILIIIDQ Newspaper Publishers Association, and Jack Landau, Mffiv Reporters Committee for Freedom of the Press. Cald- well Hall Auditorium, CU campus, Washington. A professional's guide to the intermedia week (Oct. 24 -30) Oct. 28-Montana Broadcasters Association sales clinic. Holiday Inn, Bozeman, Montana. Network television PBS (check local times) Soundings* (five -part music series), Sun- Oct 28-30-"Latin American Affairs" conference for day, 10:30 -11 p.m.; NBC Bay City Blues*, Tuesday, 10 -11 p.m.; Motown 85: Yesterday, by journalists, sponsored Foundation for American Today, Forever (rebroadcast), Sunday, 9 -11 p.m.; CBS: Communications and co-sponsored by Foun- Arthur the King (special), Satur- Tinker day, 8 -11 p.m. dation and Dallas Morning News. Anatole, Dallas. In- formation: (213) 851-7372. Radio NBC Source: Oct. 29-Nov. 3- Society of Motion Picture and Televi- YES Profile, Saturday- Sunday, 2 hours; CBS Radio: Newsmark, sion Engineers 125th technical conference and equip- Friday, 9:25 -9:40 p.m. ment exhibit. Los Angeles Convention Center, Los An- geles. Cable WTBS: Boomerang* (six -hour German miniseries), Monday and Tuesday, 8:05- 11:05 p.m.

Also in October Museum of Broadcasting (1 East 53d Street, New York) The Arts on Television, nine weekly/biweekly seminars, 12:30 -2 p.m., now -Jan. 17; Oct. 30-Nov. Multimedia teleconferencing confer- Written by Levinson and Link, 1- TV writers ence sponsored by Institute for Graphic Communica- retrospective, now- Saturday; Sid Caesar-Master of Comedy, return of earlier tion. Andover Inn, Andover, Mass. exhibit, now-Nov. 26; Toscanini-The Television Concerts, now-Nov. 12 Oct. 30-Nov. 2- National Over- the -Air Pay TV confer- Indicates a premiere episode ence and exposition, hosted by Subscription Televi- sion Association and National Association of MDS Century Plaza, Angeles. Service Companies. Los Nov. 1-3--Atlantic Cable Show. Convention Hall, At- Westin Bonaventure, Los Angeles. Information: (212) Oct. 31 -CabletelevisíonAdvertising Bureau local ad- lantic Ciry,N.J. Information: Registration supervisor, 888 -2652. vertising sales workshop. Airport Hilton, Francisco. Slack Inc., 6900 Grove Road, Thorofare, N.J., 08086; San Nov. 3-5-SPACE (Society for Private and Commer- Information: (212) (609) 848-1000. Susan Levin, 751 -7770. cial Earth Stations) second annual convention and Oct. 31 -New York TV Academy luncheon. "TV Min - Nov. 2 -New York TV Academy luncheon. Speaker: international exhibition. Sheraton Twin Towers, Orlan- i$eries...to be Continued." Among panelists: Ellie Sei- Michael Garin, president and chief operating officer, do, Fla. Information: (202) 887 -0600. del, director in charge of special projects, movies, Telepictures Corp. Copacabana. Nov. 3-5- Eastern regional convention of National Re- miniseries, CBS. Copacabana. Nov 2 -Radio Advertising Bureau retail and co -op ligions Broadcasters. Aspen hotel, Parsippany, N.J. workshop. Fairmont hotel, New Orleans. Nov. 3-5--National Black Programing Consortium Nov 2- Cabtetetevision Advertising Bureau local ad- New Technologies" conference. Chase Park Plaza, St. November vertising sales workshop. Airport Hilton, Los Angeles. Louis. Nov. 1 -Radio Advertising Bureau retail and co-op Nov 3 -Radio Advertising Bureau retail and co -op Nov. 4-Southern California Broadcasters Associ- workshop. Holiday Inn North -Airport, Atlanta. workshop. Amfac hotel- Airport, Dallas. ation "new business development" breakfast meeting. Holiday Inn, Hollywood. Nov 1-C Advertising Bureau local ad- Nov. 3.4- "First Amendment and Libel," seminar vertising sales workshop. Airport Hilton, Seattle. sponsored by Law & Business Inc. and Legal Times. Nov. 5 -New York University's School of Continu-

. / ..

. ; /¡¡ I % . / J / ; ,; S i 1 tt .1i2A ing Education seminar, "Writing Successfully for the Not& 9-11-26th annual International Film and TV vention. Holiday Inn-North, Holiday Plaza, Newark, N.J. Film and Television Marketplace." NYU campus, New Festival of New York, honoring "creativity and effec- Information: Jay Hickerson, (203) 795-6261 or (203) York. Information: (212) 598 -7064. tive communication in film, Wand audiovisual media." 248 -2887. Sheraton Center, N.Y. Information: (212) 246 -5133. Nov 7- Syracuse University Student Affiliate of New Nov 14-16- Television Bureau of Advertising 29th York chapter of National Academy of Television Arts Nov 9-11- Oregon Association of Broadcasters fall annual meeting. Riviera hotel, Las Vegas. and Sciences, media professionals series. Speaker: Bill conference. Eugene Hilton, Eugene, Ore. Associ- Kurtis, anchor, CBS Morning News. S.I. Newhouse Nov. 15- Southern California Broadcasters Nov. 9-12-Society of Professional Journalists, Sig- offi- School of Public Syracuse N Y ation annual membership meeting and election of Communications, ma Delta Chi convention. include Van Speakers Gor- cers and directors. Holiday Inn, Hollywood. Informa- Sauter. executive vice president, Nov. 5-8-Missouri Broadcasters Association meet- don CBS/Broadcast tion: (213) 466 -4481. ing. Marriott's Tantara, Lake of the Ozarks. Mo. Group. Fairmont hotel, San Francisco. Nov 15- Southern California Cable Association third Nov. annual Awards Nov. 6-B- "Institutional Cable TV Networks: Planning 10-18th Gabriel banquet and anniversary dinner. Speaker: Mike Neinblatt, president presentation, sponsored by Hollandan and Utilization for Business, Government and Educa- UNDA -USA. and chief operating officer, Showtime/The Movie Chan- House and Arcade, Cleveland. tion," sponsored by University of Wisconsin- Exten- nel Inc. Beverly Wilshire hotel, Los Angeles. Informa- sion. campus, Madison, Wis. Information: Barry UW Nov. 10-12-National Association of Farm Broadcast- tion: (213) 653 -6187. Orton, (608) 262 -2394. ers annual convention. Crown Center hotel, Kansas Nov 15- Deadline for applications for one -year legal Nov 7-9--Scientific-Atlanta's ninth annual Satellite City, Mo. fellowship program, sponsored by National Associ- Communications Symposium. Hyatt Regency -Atlanta, Nov. 10-13 -14th annual Loyola Radio Conference. ation of Broadcasters, and designed to "provide post- Atlanta. Keynote speaker: Dick Biondi, WBBM -FM Chicago. graduate work -study experience for a minority lawyer in law" Information: Nov. 7-10-AM I P-TV , international television market- Hotel Continental, Chicago. Information: Sandy Mil - planning a career communication place, to be held in U.S. for first time. Fontainebleau, keris (312) 670-3205. Erwin Krasnow senior VP and general counsel, NAB, Miami Beach. Information: March Five. (212) 687 -3484. 1771 N Street, N.W., Washington, 20036. Nov 11 -12- Friends of Old-Time Radio annual con- Nov 8- Business /media luncheon sponsored by The Nov.15.17- Washington Journalism Center's Confer- Media Institute. Speaker: Ted Turner, Turner Broad- ence for Journalists, on "Energy Issues: Oil, Gas, Nu- casting. Mayflower hotel, Washington. clear." Watergate hotel, Washington. Nov 8- "Cable Management: Politics, Press, Public rrata Nov. 16 -Ohio Association of Broadcasters financial and Personnel," seminar sponsored by Bay Area Ca- management school. Marriott North, Columbus, Ohio. ble Club and Northern California Chapter of Women Nov. 16- 20- "Airlie IV," fourth seminar on art of rain Cable. Gallagher t, Jack London Square. Oakland, A Case In Point, half-hour prime access Calif. dio, sponsored by Radio Foundation. Prince George strip described as combination of drama hotel, New York. Information: (212) 595 -1837. Nov 8- Washington Journalism Center confer- and game show, is being readied by for Nov. 17-New York Women in Film meeting. ence journalists, The Gender Gap." Watergate ho- not tel, Washington. 20th Century -Fox Television, American Management Association, New York. MCA -TV, as reported in "Closed Circuit," 17 Association fall Nov. 8-11 -Undo -USA, National Catholic Associ- Nov. -19- Arizona Broadcasters Oct. 17. In on 20th Cen- ation for Broadcasters and Allied Communicators, separate story convention and 31st annual meeting, running concur- 12th annual general assembly Theme: "Making Con- tury's syndication of Fall Guy, Robert rently with Arizona Society of Broadcast Engineers nections: Issues, Trends and People." Hollenden Morin, VP- worldwide syndication, should convention and technical exhibit. Radisson Scottsdale Resort, Scottsdale, Ariz. House, Cleveland. Information: Ann DeZell, Undo - have been quoted as saying group sta- USA, 3035 Fourth Street. N.E., Washington, 20017; tion operator had "approached" com- Nov. 18 -Ohio Association of Broadcasters "small (202) 526 -0780. market potpourri." Westbrook Country Club, Mansfield, pany about purchasing rights, not that Nov 9 -New York TV Academy luncheon. Speaker: Ohio. deal had been made. William J. Bresnan, chairman and chief executive offi- Nov. 18- Advanced Television Systems Commit- cer, Group W Cable Copacabana. tee's high definition technology group first meeting. Na-

Sxteen years.Thirteen Emmys. Seven million viewers daily. 211 markets coast to coast. V More than we could have ever wished for.

;Ylj,. if .

í , ) í.% ! ,. tional Association of Broadcasters headquarters, Communications, Syracuse, N.Y. ing-the Mather." Watergate hotel, Washington. Washington. Nov. 22- International Radio and Television Society Nov. 30-Deadline at school level for 37th annual 'ice Nov. 18-20-"Toxic Wastes Conference" for journalists, newsmaker luncheon. Waldorf- Astoria, New York. of Democracy competition in national broadcast sponsored by Foundation far American Communica- scriptwriting program, sponsored by Veterans of For- tions and co-sponsored by Chicago Sun- Times. Indi- Nov 23-Presentation of Vbrld Hunger Media Awards, eign War of the U.S. and its Ladies Auxiliary with an Lakes Conference Center, Chicago. Information: sponsored by singer Kenny Rogers and wife, Mari- cooperation of National Association of Broadcasters (213) 851 -7372. anne. United Nations, New lbrk. and state associations. Students in 10th, 11th and 12th grade, who are U.S. citizens, are eligible to compete Nov 21- Syracuse University student affiliate of New Nov 29-International Association of Satellite Users during fall term for $32,500 in national scholarship York chapter of National Academy of Television Arts monthly meeting. Twin Bridges Marriott, Arlington, Va. awards as well as expense -paid trips to Washington and Sciences, media professionals series. Speaker: next March and other prizes at state and local level. Lester Tanzer, managing editor, U.S. News & World Nov 29-Washington Journalism Center confer- Theme for recorded entries: "My Role in Upholding the Report magazine. S.I. Newhouse School of Public ence for journalists, "Understanding -and Forecast- Constitution." Information: Community VFW post.

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First Amendment activity casters can't be trusted. 2,000..." or larger sums, such as the Come out of the closet, downtrodden $55,000 NBMC exacted from Liberty Corn - EDtrmR: There's a law on the books in Butler, broadcasters. See that S. 1917 is successful. munications, is not particularly relevant. Mo.- written many, many years ago -that And shake with Bob Packwood. Bill D. What is relevant is that NBMC has its two wheel carts are not allowed on city Thornton, president and general manager, price -a price that it measures in dollars- can sidewalks. A number of "little old ladies" KMAAf(AM)- KMOK(FM) Butler, Mo. which a broadcaster or cable operator got very upset recently when the law was pay to keep NBMC at bay. pointed out, because they thought the law In appreciation While the public interest benefits of hav- was going to be upheld today, and would ban ing NBMC file fewer petitions to deny at the their grocery carts from the sidewalks. EDITOR: Your interview with Sis Kaplan FCC are obvious, the American Legal Foun- They were relieved of their fears, of [BROADCASTING, Oct. 3] was of special in- dation (a legal, nonprofit public interest law course. The law is outdated, and those who terest to all of us at the NRBA who have been center devoted exclusively to media -related wrote it couldn't have seen how people one privileged to witness the extraordinary con- issues) believes that broadcasters and cable day would buy so many groceries (rather tribution Sis has made to the organization companies are doing themselves a disservice than grow them) that they would need carts and through it to the radio industry in gener- by allowing NBMC to use FCC processes as to haul them in. The intent was good, and we al. a fund- raising mechanism. We urge those know what they meant, but they couldn't She has given unstintingly of her time, industries to stop feeding the dog that bites foresee today's variations. talent, energy and resources during the four them. William A. Kehoe III, executive di- This is a good parallel for broadcasters' years of her presidency when she led the rector, American Legal Foundation, Wash- plight today. When our wrote organization to dramatic growth in size, stat- ington. about freedom of the press, they meant all ure and influence. Fortunately, Sis will re- media that disseminated news, but of course main a member of the executive committee Counterpoint couldn't dream of today's radio, TV, satel- and will be able to lend her support to her lites and the other means now at hand as gifted successor, Bernie Mann. For now, EDtrDR: Your Oct. 10 editorial on the PBS carriers of news. They simply couldn't an- however, we should all pause (as they say in loan to Larry Grossman was lock -step, right ticipate "equal time" and other points that radio) to say thanks to Sis. Bill Clark, on -cue in your now -getting -tiresome editori- have been used against broadcasting, usual- president, radio division, Shamrock Broad- al missiles in criticism of public broadcast- ly to the exclusion of all other media. casting Co., San Francisco, and chairman, ing. Senator Bob Packwood, chairman of the National Radio Broadcasters Association. In addition to our continuing obligation to Senate Commerce Committee, has offered a provide quality television to the American bill (S. 1917) that would put us on par with No fan of NBMC public, public broadcasting has always felt print. It would at last have Congress admit an ongoing responsibility to stay in business, that we people at the radio station are as EDrTDR: Pluria Marshall's new -found legiti- if only to provide a regularly scheduled in- knowledgeable and as fair-minded as the macy (BROADCASTING, Oct. 3) is only in the viting target for your editorial writers. folks at the weekly paper. It has always ran- eyes of some beholders. Whether the deals It's nice to know you're always watching. kled me that Congress feels newspaper peo- he strikes bring NBMC "basically small If you'll send us a small contribution, we'd ple are fair and honorable, but that broad- money: $10,000 here, $7,000 there, $5,000, be glad to send you a tote bag. -Sheldon Siegel, president, wtvr -ry Allentown/Bethle- hem, Pa.

Yes, we help Test of time

television stations bring EDITOR: During 1932-42 I worked as PR and continuity director, first for WFAA(AM) Dallas the world back home. and then for WBAP(AM) Fort Worth, both be- Our international services are unexcelled: ing 50,000 watters sharing clear channel 820 On- location news crews anywhere on earth. at the time. After that I went into govern- Film and videotape footage of world events since ment public relations, from which I have 1896! Standards conversion via ACE. Satellite retired. distribution around the globe And more. In researching the other day, I discovered a copy of your magazine, the first time I had seen it since 1942. It is even more enlighten- Viscom 212-307-7315 ing than it was then. If I were associated with U.S. INTERNATIONAL w1;stn M°âw, ;'d .'h` "o'ld's the Fifth Estate, I wouldn't be able to survive International Building Rockefeller Center 630 Fifth Avenue, 22nd Floor, New York, NY 10111 without reading it cover to cover.-E.J. (Bert) Haling, Dallas.

Broadcasting Oct 24 1983 22 mag. num tism mag.numtude magnumnificent magnumnetic .9.

03M3S371 SP/011111V >AI SOMA A/0 1VS13AINO E

On October 29, 1983 SIN Presents the Premier Musical Event of the Spanish -speaking World: THE TWELFTH OTI INTERNATIONAL SONG FESTIVAL V(

The SIN Television Network is proud to host the distinguished OTI musical competition, the first time this prestigious event will be held in the United States. Featuring Placido Domingo as special guest star, the OTI International Song Festival will be transmitted live via satellite from Constitution Hall in Washington, DC, to SIN's 241 U.S. Affiliates, and to 20 other countries worldwide. The OTI International Song Festival. It will sparkle with artistry, excitement and national pride, as 22 nations compete for the coveted OTI "Iberoamerican Song Award." Celebrate it with us on SIN! 7:00 - 10:00 PM EDT

1\sNvErwonc R A D I O T E L E V I S I O N C A B L E S A T E L L I T E

i@R Vol. 105 No. 17

ToP of THE WEED( Down to the wire on fin -syn

It's turning into a horse race between the FCC, which hopes it can come to a decision on the financial interest -domestic syndication controversy by Nov 23, and the Congress, which is threatening to conclude that the FCC should hold off on any action before next May White House role grows larger Dingell warns President Reagan of impropriety Lobbyists for both sides in full cry Networks broadcast story nationally.

r ' he Senate Appropriations Corn - ing. Last month when the motion picture passed by the House excluded the amend- mittee last week attached an industry attempted to fasten a delaying ment that the motion picture industry wanted amendment to a fiscal 1984 sup- amendment to a stopgap funding measure in to head off the FCC. - plemental appropriations bill to the Senate, Packwood, joined then by Gold- During the House -Senate conference on prohibit the FCC from spending any funds water, sent a message to Senate leadership the supplemental, key House Appropri- until May 31, 1984, to repeal its financial objecting to the Appropriations Committee's ations Committee members could squelch interest and syndication rules. The commit- intervention in an issue that Packwood said the measure. Many congressmen oppose in tee passed the amendment by a 16 -to -13 was under his committee's control. The principle the attachment of special- interest vote, reflecting the sharp division among amendment was not included in last month's amendments to appropriations measures. members over the issue. The bill is sched- appropriation action. Appropriations Chairman Jamie Whitten uled for a Senate vote early this week. Why Goldwater changed course last week (D- Miss.) and Neal Smith (D- Iowa), chair- Senator Ted Stevens (R- Alaska) offered could not be learned. This time the senior man of the appropriations subcommittee the amendment on behalf of Senator Barry members of Appropriations were among with jurisdiction over the FCC, objected to Goldwater (R- Ariz.), chairman of the Sen- supporters of the amendment to forestall the House amendment. ate Communications Subcommittee, who is FCC action: the chairman, Mark Hatfield not a member of the Appropriations Com- (R- Ore.), and Stevens, Lowell Weicker (R- rom Hollywood to New York and mittee. Goldwater has scheduled hearings Conn.), Paul Laxalt (R -Nev.), Bob Byrd (D- back again, scores of producers Nov. 2 and 4 on the financial interest and W.Va.) and Daniel Inouye (D- Hawaii). and syndicators, network execu- syndication rules. Stevens, a member of the Senators Robert Kasten (R -Wis.) and Al- tives and station officials on Communications Subcommittee's parent fonse D'Amato (R -N.Y.) led the opposition Thursday afternoon focused their atten- Commerce Committee, argued for the in the Appropriations Committee and are ex- tion-some nervously, some in hopeful an- amendment as a device to give Commerce pected to join Packwood in his efforts to ticipation-on a meeting under way in the Committee members time to examine the strike the amendment on the floor. "We are White House. The cabinet council on com- issue. Goldwater is also a co- sponsor of S. still not sure about our strategy," said a Pack- merce and trade, with President Reagan in 1707, a bill introduced by Pete Wilson (R- wood aide. Packwood, Goldwater and Ste- attendance, discussed for about 30 minutes Calif.) to place a five -year moratorium on vens were reportedly making attempts to set- both sides of the FCC's financial interest and changes in the rules. tle the matter before it goes to the floor. syndication rules. Speculation was rife that Despite Stevens's and Goldwater's sup- But the Senate is only one side of the the President would heed the plea of his port, the amendment faces stiff opposition Congress. If the amendment remains intact, friends in the motion picture industry and from Commerce Committee Chairman Bob it is subject to debate during a forthcoming direct the Commerce and Justice Depart- Packwood (R -Ore.). Packwood has said he Senate -House conference on the supplemen- ments to reverse the positions they had taken wants to let the FCC complete its rulemak- tal funding. A supplemental funding bill in favor of repealing the rules. But when the

Broadcasting Oct 24 1983 27 1 TOP OF THE WEEK

ing technologies have been developed further. The leave -no- stone -unturned effort being made by both sides was exemplified earlier this month, when the MPAA president, who had been in Paris on association business, 1[t boarded a plane for his return to the U.S. - and found, in the first class cabin, Baldrige. For at least part of the seven- and -one -half- r, -.¡ .r' hour flight, Valenti immersed Baldrige in the arguments for retaining the rules. On his return, Baldrige checked with aides on the ar- CBS ABC guments Valenti had made. And his argu- Financial interest on prime time. The controversy surrounding the FCC's proceeding on the ments at the cabinet council meeting indicate network syndication and financial interest rules went national last Thursday evening (Oct. 20) that Valenti had not persuaded him. when both ABC and CBS carried stories on the subject on their evening newscasts. Both The cabinet council meeting was the third networks ran similar backgrounder stories aimed at introducing the general public to the in which the President has had a formal rudiments of the complex issue. The ABC story, by general correspondent Jack Smith, said a briefing on the issue. Markey and Baxter "major battle" was under way, one in which former actor and now President Ronald Reagan provided the first, in April. FCC Chairman finds himself caught in the middle. Speaking for the networks was Robert Mulholland, presi- Mark Fowler provided the second, last dent of NBC. Representing Hollywood was Jack Valenti, president of the Motion Picture month (BRODCAST[NG, Oct. 10), a briefing Association of America. Smith also reported that Larry Speakes, White House spokesman, that led those opposing repeal to claim the said Reagan had an "open mind" in the wake of his meeting with top advisers on the issue on President was attempting to pressure the Thursday afternoon. The CBS story, by White House correspondent Bill Plante, included commission into changing its position on the interviews with Mulholland and Valenti, but also carried comment from ABC President Freder- issue. Commission and White House offi- ick Pierce. The CBS point of view was recited from a statement. NBC opted for silence. "I cials denied pressure was the purpose of the don't think anything's going on. I guess it was felt that there wasn't a story," an NBC News meeting; they insisted the President was sim- spokesman, who requested anonymity, said. ply interested in developments in an industry in which he worked for many years. But the cabinet council meeting on the meeting had ended, no decisions had been Mich.), chairman of Energy and Commerce issue coming so soon after the session with taken. The President "took the matter wrote under Committee, the President, warning Fowler serves to underscore speculation that advisement," a White House spokesman him against exerting "improper influence" in said. the President will heed the expressions of an effort to cause the FCC to change its deci- friends in the Advance concern he has heard from his word of the meeting, which sion (see below). would mean turn- leaked in the Washington movie industry-even if it Post on Wednes- White House aides said the purpose of the the policy he day, caught representatives ing his back on deregulatory of both sides by meeting of the cabinet council was to bring that the Com- surprise, cheering has vigorously pushed and the producers, syndica- the council members up to date on the issue well as tors and independent merce and Justice Departments, as station operators who in light of the fact the Commerce and Justice is correct are lobbying the FCC and FTC, have indicated furiously to preserve the rules Departments have been asked to testify be- interest and syn- and causing consternation with regard to the fmancial among the ranks fore the Senate Commerce Committee on dication rules. of the network officials who are working at Nov. 2 on legislation (S. 1707) that would least as hard to bury them. The FCC has prevent the commission from modifying the tenatively decided to modify the rules suffi- rules for five years. But the President's inter- Representative John Dingell (D- ciently to allow the networks to acquire the est in the matter was also cited as a factor. Mich.), chairman of the House financial interest and syndication rights in Although both departments-as well as the Energy and Commerce Commit- programing from which they have been independent Federal Trade Commission - tee, entered the debate over the barred for 13 years -and thus to confront have filed a series of comments with the FCC's financial interest and syndication syndicators and producers with a powerful FCC supporting repeal, the administration rules last week. In a letter to President Rea- new competitor. itself has not taken a position on the issue. gan, Dingell cautioned the chief executive And although the President has yet to in- And the question before the council was not to exert "improper pressure" on the dicate what position, if any, he will take on whether the administration should -and, if FCC's pending rulemaking on those sub- the issue, the pro -rules side saw significance so, what it should be. jects. in the word out of the White House, a few Secretary of Commerce Malcolm Bal- Dingell expressed concern about the cabi- hours before the cabinet council meeting that drige , who is chairman of the cabinet coun- net -level meeting the President called to re- the President would donate the residual pay- cil on commerce and trade, presided at the view the rules. The chairman said he in- ments for 52 films to charity. A White House meeting. And he, David Markey, assistant structed Commerce's Subcommittee on spokesman said the President made that de- secretary of commerce for communications Oversight and Investigations (of which he is cision after being informed reporters had and information, and William Baxter, head the chairman) to conduct an investigation of raised the question of a possible conflict of of the Justice Department's antitrust divi- an earlier meeting Reagan and White House interest. "We'd like to read into that action sion, carried the burden of the President's aides had with FCC Chairman Mark Fowler that he's ready to participate on our side of briefing. (BROADCASTING, Oct. 10). "In endowing the issue," said Fritz Attaway, vice president Essentially, they made the arguments they the regulatory agencies with significant of administrative affairs for the Motion Pic- have made repeatedly-that the increasing power, Congress intended them to be inde- ture Association of America. competition the networks face from new pendent, not only of those subject to regula- Word of the meeting served to heighten technologies, including cable television and tion, but also of the executive. They have the interest in an issue that was already com- satellites, warrants deregulation. The argu- duty to make independent determinations of manding attention on Capitol Hill. On the ment in favor of retaining the rules was made public interest and regulate in accordance Senate side, the Appropriations Committee by Craig Fuller, secretary of the cabinet and with that standard. When there is tampering handed defenders of the rules a victory in a member of the staff of Edward Meese III, with the process by which those determina- approving, 16-13, an amendment to an appro- counselor to the President. He offered the tions are made, the integrity of decision - priations bill that would prevent the FCC for argument -also made repeatedly in the FCC making is destroyed," Dingell said. six months from implementing the proposed proceeding-that the networks still retain The chairman maintained that the admin- rule change (see page 27). On the House considerable market power and that the rules istration's views have already been properly side, Representative John Dingell (D- should remain in force until the new compet- expressed by both the Departments of Jus-

Broadcasting Oct 24 1983 28 I - 1 TOP OF TIE IYE&r 1 tice and Commerce. "My purpose in writing than one vote for his alternative today," rate information, criticized the Senate Ap- to you is to caution that by your current Gardner said. propriations Committee's action, noting that activity you may create the impression you According to Gardner, since that alterna- the committee did not have substantive juris- intend that other factors control the final de- tive -the decision the FCC tentatively diction over the FCC and had voted without cision," he said. adopted that would eliminate many of the holding hearings or receiving any testimony. After a speech at the National Press Club syndication, and all of the financial interest, The committee vote, moreover, disre- later in the week (see "In Brief," page 97) restraints on the networks -interested par- garded the recommendations "of every Rea- Dingell was asked why he objected to the ties have been hammering home to the com- gan administration agency that has looked at President's letting the FCC know how he mission that the proposal would destroy the this on its merits," she said. feels, when members of Congress do the intellectual underpinnings of the prime time Bob Hynes, NBC vice president, Wash- same thing. "I haven't seen a member of access rule. "The fluidness at the commis- ington, said the Appropriations Committee's Congress yet, that appoints an FCC commission is a result of the realization of non- vote only protected "the major studios" from sioner," the chairman replied. On that same Hollywood interests that they are not ade- competition. occasion, he told FCC Commissioner James quately protected by the Fowler alternative," "We're obviously disappointed at the pre- Quello to tell Chairman Fowler that "if he Gardner said. cipitous action of the Senate Appropriations bows to the President he is going to have Jack Valenti, president of the Motion Pic- Committee that has decided, without one some explaining to do to my committee. ture Association of America, said the week's word of testimony ...to step in and forbid events demonstrated that rule proponents the FCC to complete action on its long on- Reaction to the week's events from were making progress. "This rule is pro- going proceeding." the industry was mixed. The net- competitive, and the Fowler alternative is FCC Commissioner James Quello, still works' corporate representatives anticompetitive," he said. "The more people believed to be trying to work out a compro- were crying foul. Proponents of we tell our story to, the more supporters we mise solution to what he describes as the the rules appeared to be more optimistic than gain." "hottest" issue he has faced in his nine -and- they have been for some time. And the FCC Said Herman Land, president of the Asso- a -half years on the commission, noted that commissioners, exhibiting a collective ciation of Independent Television Stations: there had been intensive lobbying on both bunker mentality, weren't saying much . "I'm encouraged specifically by the Senate sides, with both sides expressing "right- The Committee for Prudent Deregulation vote. I hope it's a portent of the future." eous" indignation. "I have to do something appeared especially upbeat. Michael Gard- ABC said it couldn't understand how the I'm comfortable with. A blessing on both of ner, counsel to CPD, described the Senate Department of Justice or the Department of their houses," he said. Appropriations Committee vote as a "terrific Commerce could renege on their stances FCC Chairman Mark Fowler refused to victory." But he also said the prospects for against the rules. "It is inconceivable at this say more than: "My sense of the commission his group's cause are looking particularly stage that there could be any alteration," a is that all of us would like to resolve this good at the FCC. "I think it would be diffi- spokesman said. issue promptly and move on to other things cult for [Chairman Mark Fowler) to get more Mary Boies, CBS vice president, corpo- in our lifetimes."

And a cast of thousands...of lobbyists

As Hollywood and the networks hammer away at Congress over former Republican congressman from Arizona and House mi- the FCC's financial interest and syndication rules, they continue nority leader, now with the law firm of Cummings & Lockwood, to call in reinforcements. Some of Washington's leading law firms also is reported to be representing NBC. ABC's list includes: have joined forces with the two groups to help them present their Thomas Hale Boggs Jr., son of the late House majority leader; case. James O'Hara, a former Michigan congressmen; Howard Paster Leading the list for the motion picture industry and indepen- of Timmons & Co., a well -known Washington lobbying firm; con- dent producers is Bob Strauss, former Democratic national sultant Ron Crawford, and Steven Stockmeyer, former senior chairman, now with the law firm of Akin, Gump, Hauer & Feld vice president for the National Association of Broadcasters. For- (heading the effort for that firm are attorneys Michael Gardner mer FCC Chairman Dick Wiley of Wiley, Johnson & Rein and and Joel Jankowsky). Others include two former FCC chairmen, counsel for CBS, has been active in the issue as well. Former Charles Ferris of Mintz, Levin, Cohn, Ferris, Glovsky & Popeo, chief counsel for the Senate Commerce Committee Bill Diefen- and Dean Burch of Pierson, Ball & Dowd, and members of the derfer, now with McNair, Glenn, Konduros, Corley, Singletary, law firm of O'Connor & Hannan, including Chris Coursen, former Porter & Dibble, is working with CBS. Jim Free, with the consult- communications counsel for the Senate Commerce Committee. ing firm of Charles E. Walker & Associates, also has been re- Patrick O'Connor is well- connected in the Democratic party. tained by CBS. (Walker is a former deputy secretary of treasury The consulting firm of INexler, Reynolds, Harrison & Schule, in the Nixon administration.) which includes Anne Wexler, from the Carter White House, and Washington lobbyists are not the only ones working both sides Nancy Reynolds, formerly of the Reagan administration, and the of Congress. Television stars and producers have made fre- Burson & Marstellar public relations firm, are in the lists for the quent visits to Capitol Hill to make their case. Members of the Committee for Prudent Deregulation, which represents the pro- Democratic Senatorial Campaign Committee attended a lun- ducers. Michelle Laxalt, daughter of Senator Paul Laxalt (R- cheon and dinner fundraiser earlier this month (Oct.10) in Los Nev.), and a consultant with Bond & Laxalt, is working on behalf Angeles hosted by Lew Wasserman, chairman of MCA Corp., of the Motion Picture Association of America. Laxalt is a senior owners of Universal Studios. A spokesman for the committee member of the Senate Appropriations Committee and GOP na- said the senators came away from the event with their campaign tional chairman. coffers approximately $260,000 richer. Senators attending in- The networks are primarily represented by their own VWashing- cluded: Lloyd Bentsen (D- Tex.), Jim Sasser (D- Tenn.), George ton government relations staffs: CBS's Don Wear and David Mitchell (D- Maine), Frank Lautenberg (D- N.J.), Paul Sarbanes Fiske, NBC's Bob Hynes, and ABC's Eugene Cowen and Paul (D -Md.), Carl Levin (0- Mich.), Walter Huddleston (D-Ky), Don- Myer. However, they have enlisted others. NBC reportedly has ald Riegle (D- Mich.), Sam Nunn (D -Ga.), Jeff Bingaman (D- retained the public relations firm of Gray & Co., headed by Bob N.M.) and Patrick Leahy (D -Vt.). Both Leahy and Huddleston sit Gray, a long -time friend of President Reagan. Gray & Co.s Gary on the Senate Appropriations Committee and voted last week in Hymel, a former assistant to House Speaker Thomas P. (Tip) favor of an amendment that prevents the FCC from temporarily O'Neill, has been working closely with NBC. John J. Rhodes, touching the rules.

Broadcasting Oct 24 1983 29 TOP OF THE WEEK tom of the fourth- quarter prime time prob- Fourth quarter an underachiever lems at the networks. In addition to a slow economy that has Network and spot sales according to rep firm executives, who ap- retailers holding back on orders and adver- fall short of expectations; peared most concerned about CBS, fearing tisers scrutinizing bottom lines, there is an- slower- than -forecast gains the network may begin making regional other factor that is thought to have affected in general economy are cited deals, as it did early last summer if the slug- network sales this fall: a bigger-than-ever gish market continues. During the third marketplace for barter syndication, much of Fourth-quarter spot TV and network scatter quarter, CBS had excess availabilities due to which was locked up in the up -front season. advertising sales have gone soft in the last an up-front sales strategy that backfired Barter networks that still have significant few weeks, causing a wave of rate cutting (BROADCASTING, May 23). The network's time to sell are cutting rates in some cases to and revised projections on how the quarter problems in the fourth quarter are also said compete with the depressed network market, as a whole will perform. Two of the three to come in part from the fact that it sold less according to insiders at those firms. major networks are believed to have more upfront that the other two networks, either The advertiser category said to be the big- prime time availabilities than they would because it overestimated the strength in the gest disappointment to TV time sellers this like to have at this point in the quarter, with fourth -quarter market or was left behind on fall is that of video games and home comput- CBS -TV, according to most reports, in the some sales because of confusion over wheth- ers, industries that have typically spent worst shape. er it would continue its policy of not provid- heavily in the pre- Christmas fourth quarter. Reasons cited for the slump are a national ing demograpic guarantees to advertisers. Packaged goods and analgesics are also said economy that failed to rebound significantly, CBS Television Network President Tony to be softer than usual. turmoil in some major advertising categories Malara and Tom Leahy, executive vice presi- What appears to be most frustrating to and the continued effects of a much -larger dent, CBS /Broadcast Group, were out of sellers of both network time and spot TV, is up -front barter syndication marketplace. town late last week and could not be reached that they can discern no pattern to the present Despite lowered expectations for the quarter for comment. A spokesman for the broad- slump. Many agencies have asked for avail - as a whole, however, time buyers and sellers cast group said, however, that executives at abilities but have not yet made their buys, appeared to believe the problem may lie pri- both the network and broadcast group pre- according to executives at several rep firms. marily in a slower-than-usual start, and that ferred not to comment on conditions in the About all that can be agreed upon is that sales in November and December may make marketplace. many advertisers appear to be waiting to up for some of the slack being felt in Octo- Advertising agency executives confirmed make their buys until after they have deter- ber. there appears to be more inventory available mined they will reach certain profitability H. Weller (Jake) Keever, vice president at CBS than at the other two networks, but goals this quarter. for TV network sales at ABC -TV, confirmed not all believe the network is drastically be- Walter A. Schwartz, president of Blair the network scatter market for prime time hind the other two in sales, and some con- Television, said the pacing of sales has been has been "soft" and that "there is some cut- firm the rep firms' reading of the market- slowest for the month of October, but that it ting of rates" under way. ABC, however, is place that advertisers are holding back on picks up significantly for November and about 95% sold out and "not in bad shape," making their buys until later in the quarter. rises again for December. Blair had predict- he said, with most of its availabilities now in John M. Otter, senior vice president and ed fourth- quarter sales would be 11% to 14% November and December. director of network programing, SSC &B ahead of those for fourth quarter a year ago, "There have been a lot of sell -off re- New York, said CBS appears to have more said Schwartz. It has since revised its expec- quests," in the fourth quarter, said Keever. time to sell than the other two networks, but tations to an increase of just under 13% Sell -off requests come from advertisers that that it does not appear to be a "considerable ahead of last year. have already purchased time, but, finding amount" more. CBS has been selling prime Katz Television has also revised its sales they would like to revise or cancel a sched- time "in dribs and drabs" for the past few goals since activity for the quarter began, ule, ask the networks to sell if possible the weeks at prices above up -front but lower according to Vic Ferrante, senior vice presi- time to other advertisers. than the agency had anticipated. In recent dent. Overall industry estimates made early Jerome Dominus, vice president, sales at weeks, pricing at CBS has varied from one in September at Katz predicted gains of 14% CBS -TV, declined to comment on reports day to the next, he said, "but CBS has not to 15 %, he said, but the company now be- that CBS has considerably more time to sell reached a point at which it is dumping." lieves the increase will be closer to 10 %. than ABC has. Advertisers "are being careful about Katz, like Blair, is finding a quicker pace Competitors in the spot and barter syndi- buying and studying sales results from week in November and December than in October. cation marketplace as well as network insid- to week to see if they should release more October sales are up only 6% over the same ers, all of whom preferred not to be identi- from their budgets," he said. "There is still month last year, said Ferrante, but Novem- fied, gave varying reports last week about buying to be completed. I have right now ber and December are expected to be up by how much inventory each of the three major $1.5 million to spend." about 12 %. networks has on hand. Most agreed that Bill Croasdale, senior vice president and CBS has the most availabilities and that it is director of network TV and programing, cutting its cost -per -thousand more than BBDO, New York, said the scatter market is Affiliates raise ABC. NBC, which is said to have sold more soft, compared with previous fourth quar- of its inventory up front than the other two, ters, particularly at CBS. Agencies can usu- questions over is said by most sources to be "in good ally expect to pay 10% more for scatter than shape." they paid for upfront, he said, but in the split 30's One estimate last week put NBC at about current marketplace, they are finding they 95% sold out, ABC at about 90% sold out can negotiate prices no higher than those for Some aren't clearing spots, and CBS at about 80% to 85% sold out. up -front. using PSA's and promos instead Another put CBS at only 75% sold out, ABC Joan Perrella, vice president and group at about 95% sold out and NBC, at "just supervisor, nighttime network TV, Young & The commercial TV networks' experiments about sold out." According to most sources, Rubicam, New York, reported that there are with the so-called split -30 commercials - rate cutting at CBS and ABC began about buying opportunities on all three networks, those 30- second messages divided into two two weeks ago. Sell -out estimates from one but that CBS currently has the most inven- segments promoting different products of a rep firm for two weeks ago had ABC in the tory. Y &R has been able to complete pur- single advertiser-were reported last week worst shape, with only 75% of its inventory chases at CBS at close to up-front prices, she to be drawing some lively flak from network sold out, followed by CBS with 85% and said. Business has been coming in slowly for affiliates. NBC with 90 %. the networks this fall, said Perrella, who be- CBS -TV stations representing an estimat- At this point in the quarter, even a 90% lieves the failure of the general economy to ed 30% of that network's U.S. coverage sellout level spells trouble for CBS or ABC, rebound significantly this year is at the bot- were said to be refusing to clear split 30 s

Broadcasting Oct 24 1983 30 i 1 TOP OF THE WEEK offered on CBS. Instead, they were "cover- Thomas B. Cookerly of WJLA -TV Wash- not be reached, but Bazil O'Hagan of WNDU- ing" the offending commercials with public ington, chairman of the ABC -TV affiliates, TV South Bend, Ind., a vice chairman of the service or promotional announcements. The similarly said that the board "legally could affiliates board, said the board had taken no 30% figure came from agency sources but not get into that." He said, however, that action. He said he personally was "opposed was confirmed by a CBS official as approxi- split 30's, integrated or not, do not meet the to splitting the [30- second] unit," whether mately the latest count he had available. standards of WJLA-TV and other stations of for related or unrelated products, because in Agency sources, keeping track of clear- the Allbritton group, which he heads, and his view "30 seconds is a good unit" and ances because one or more of their clients therefore are not carried by them. splitting it adds to the viewer's perception of were offering split 30's, put the refusal rate Fred Paxton of WPSD -TV Paducah, Ky., clutter and perhaps seriously curtails its ef- among NBC affiliates at "probably about chairman of the NBC-TV affiliates, could fectiveness in selling. 15%" of NBC's U.S. coverage, a figure an NBC official confirmed. For ABC, which got into this controversial area later than CBS and NBC, there was The schedule juggling begins no clear agency estimate. However, an ABC ABC '9 to 5' and 'It's Not Easy' share foi its first two runs, while 9 to 5 man- official said that "a few stations, not many," cans and CBS cuts 'Cutter to Houston' aged a 12.4/19.5. were refusing to clear a split 30 for one ad- replacement series are readied Nine Cutter to Houston episodes had been vertiser. The advertiser was not as identified filmed when the decision came to end pro- but was believed to be Ralston Purina. One returning and two new network production, and three had been aired when it Most of the opposition appeared to be di- grams were axed last week by ABC (9 to 5 was canceled last week. It averaged a 13.2/ rected at 30- second commercials promoting and the new It's Not Easy) and CBS (the 19 for those runs and apparently showed no unrelated products of a company -the com- new Cutter to Houston). signs improvement. mercial form of that is the subject of the current The two ABC programs, which have been CBS has ordered four new series from "experiments" by NBC, CBS and, as of last running back to back on Thursdays from 9 to which it can choose to fill the gap at 9 p.m. week, ABC. All three networks have long 10 p.m., will have their last plays on Oct. on Saturday left by Cutter to Houston. They accepted 30's promoting different products 27. The following week (Nov. 3), a two - are Air Wolf, Empire, Domestic Life, and of the same company, provided that in each hour special, Battle of the Network Stars, one half-hour comedy as yet untitled case the products were related the and pro- will be telecast starting at 9 p.m. After that, (BROADCASTING, Sept. 19). Series that have duction integrated so that it appeared to be a more specials will be used to fill the slot until been in development at CBS include Mama single commercial. Lately, however, station a decision is made on a regular replacement. Malone, a half-hour comedy from Columbia sources complain that sometimes related Currently, ABC has three replacement Pictures, and Four Seasons, based on the products are paired in ways that lack "inte- which it to fill the gration." programs from can choose feature film with Alan Alda and Mike Ham- Some stations, moreover, say they gap. 'Iivo of them have been ordered from mer, with Stacey Keach. refuse multiproduct 30's of any kind, inte- 20th Century-Fox, with Glen Larson as ex- Harvey Shephard, senior vice president, grated or not. ecutive producer-Auto/man, an hour -long programs CBS Entertainment, said that giv- NBC and CBS announced their experi- adventure with Desi Arnez Jr., Chuck Wag- en the competition to Houston was up mental guidelines Cutter for acceptance of split 30's ner and Heather McNair, and Masquerade, against, the program should have been doing for unrelated products last spring (BROAD- an hour spy adventure with Rod Taylor. The a "23 or 24 share. There comes a time when CASTING, April I1, May 16). ABC officials third, from Columbia Pictures Television, is you just can't fool yourself. It's been reject- disclosed a week ago that they were under- Blue Thunder, based on the theatrical film ed by the audience." taking an experiment, which actually started of the same name. An NBC spokesman said that no decisions last week, in which unrelated products of Officially, the two ABC series going off had been made Alberto -Culver company to cancel any of the programs -the that had led the air on Oct. 27 have been classified as "on currently on the network's prime time sched- NBC and CBS to launch their own experi- production hiatus," leaving open the slight, ule. "We recognize that we are up against ments- would be promoted in one more or but doubtful, possibility that they might be some very tough competition with four of split 30's through the fourth quarter ( "Closed out back into production. our new series," he said, noting that Love Circuit," Oct. 17). A pilot and nine episodes of It's Not Easy and Honor faces Falcon Crest on Friday, Yel- A half-dozen advertisers have been identi- had been taped when the decision was made low Rose is up against Fantasy Island on fied as currently using split 30's on one or to stop production. Only the pilot and two Saturday, Rousters faces Love Boat on Satur- more networks: Alberto- Culver, Beecham, episodes will have run by the time the show day and Mammal goes head -to -head with Gillette, Mennen, Ralston Purina and is taken off the air after this Thursday's (Oct. Dallas on Friday. "But we'll make no hasty Warner Communications. In addition, 27) telecast. Only six or seven of this sea- moves." Broadcast Advertisers Reports sources say son's 9 to 5 episodes had been taped when the Buffalo Bill, NBC's successful short-run that in a recent review of their network mon- decision was made to scrap it, four of which summer series has been in production and is itoring records they found a 15 -15 combina- will have been seen before it goes off. It's could now be brought in as a replacement. tion by American Home Products. (In an- Not Easy averaged an 11.6 rating and an 18 Two other replacement programs could also other odd- length category, split 60- second announcements, BAR said it spotted 15-45 First casualties or 45 -15 combinations for Procter & Gam- ble, Bristol -Myers and Richardson -Vicks.) Whatever the extent of affiliate opposition, indications last week were that the networks' affiliate advisory boards would not be drawn into the controversy. Guy E Main of wCIA(TV) Champaign, Ill., chairman of the CBS -TV affiliates, said that "this whole thing is loaded with antitrust problems." On the advice of legal counsel, Main said, the affiliates board will not discuss the issue, leaving each affiliate to decide for itself whether to clear the commercials. For the same reason, he said, he would not disclose whether his own station was clearing. Cutter to Houston Its Not Easy 9 to 5

Broadcasting Oct 24 1983 31 i r TOP OF THE WEEK r i fill in immediately if need be: Duck Factory, Since it is an enhanced competitive period in theatricals. ABC will feature the James with Jack Guilford, and Double Trouble, a highly competitive business, the networks Bond film, "For Your Eyes Only," while about adolescent twin sisters. Both are half- try to keep their schedules to themselves so NBC will feature "Fort Apache: The hour comedies. Another comedy, with Harry as not to tip their hand. Bronx," starring Paul Newman. Anderson, is not yet in production, as is a CBS is inaugurating the sweeps period CBS, starting Nov 13, will premiere the planned variety series that is being created with a two-hour made- for-TV movie titled first of three two-hour mini-series titled by Lome Michaels, former producer of Sat- Rita Hayworth: Love Goddess, at 9 -11 p.m. Chiefs, at 8 -10 p.m. The other episodes will urday Night Live. on Wednesday, Nov. 2. The following day, run Tuesday, Nov 15, and Wednesday, Nov. Nov 3, ABC is featuring one of its perennial 16, both 9 -11 p.m. Battle of the Network Stars specials, at 8 -10 In the interim, on Monday, Nov 14, NBC Networks p.m. will feature the 1981 Academy Award win- On Saturday, Nov 5, ABC will show a ner for best picture, "Ordinary People," at 9- two-hour Love Boat special, at 9 -11 p.m. 11:30 p.m. gearing up This time the cruiser steams to Japan. The ABC will hand over the full hour of 20/20 following day ABC will present the network on Thursday, Nov 17, for an interview with for sweeps television premiere of "Stir Crazy," a theatri- Barbra Streisand. cal release starring Richard Pryor and Gene From Sunday, Nov 20, through Thesday, Movies, mini -series and specials Wilder. Nov 22, NBC is featuring its three -part lining up to compete for audience The sweeps second week begins with mini -series titled Kennedy, at 9-11 p.m. during critical November ratings NBC's Princess Daisy on Monday, Nov 7, each night. The first night of Kennedy will at 9 -11 p.m. The made - for -TV movie, cut be up against ABC's controversial The Day The networks are wheeling out their big from four to two hours, has a cast that in- After, which will air at 8 -10:15 p.m., and be guns to prepare for the battle of the Novem- cludes Lindsay Wagner and former Beatle followed by a special segment of ABC ber sweeps. Among the four sweep periods Ringo Starr. News's Viewpoint, moderated by Nightline each year, November is watched carefully On Wednesday, Nov 9, CBS is featuring a anchor Ted Koppel. Guests have not yet because it's the first solid measurement, at sequel to its popular movie Bill, a story been announced. the station level, of how the new season's about a retarded man learning to live in the On Wednesday, Nov 23, CBS is sched- programs are performing. It is also the first everyday world and again starring Mickey uled to run a one -hour special titled Classic measurement since the previous May Rooney. The sequel, called Bill On His Own, Creatures: Return of the Jedi, at 8 -9 p.m. sweeps that stations can use to adjust their will run at 9 -11 p.m. On the following Saturday, Nov 26, CBS advertising rates -HUT (homes using tele- Another Lindsay Wagner made -for-TV will run a half-hour animated special, Here vision) levels during the July sweeps are ab- movie, Two Kinds of Love, will appear on Comes Garfield, based on the comic strip normally deflated due to the traditional drop - CBS on lliesday, Nov 8, at 9 -11 p.m. character, at 8 -8:30. That will be followed off in television viewing. ABC News is presenting a two -hour docu- by a Clint Eastwood movie, "Any Which And like other sweeps periods, it is also a mentary titled JFK, one of several specials Way You Can," at 8:30 -11 p.m. traditional time to stunt, or load the schedule commemorating the 20th anniversary of the The Holmes vs. Frazier heavyweight fight with strong specials, mini -series and block- death of John F. Kennedy, on Friday, Nov is scheduled on NBC for Friday, Nov 25, at buster theatricals in hope of catching view- 11, at 9 -11 p.m. It will be moderated by 9 -11 p.m. And Sunday, Nov 27, NBC is ers' attention. Peter Jennings. The following day, Nov 12, featuring "Airplane," the commercially suc- Among the announced specials at the CBS is repeating the theatrical "Nine to cessful parody of disaster movies. three networks, made -for-TV movies appear Five," at 9 -11:15 p.m. to be especially popular, along with one- ABC and NBC are going head-to -head on hour musical and entertainment specials. Sunday, Nov 13, with action -adventure `The Day After evokes outpouring of publicity Advertising time is halfway to sellout; film's treatment becoming issue in itself

"We know about bombs; we know about fal- lout. We've known about this [the destruc- tive capability of nuclear weapons] for 40 years and nobody was interested." That line, delivered by a relatively minor player in ABC's upcoming film The Day After, about a nuclear attack that obliterates Kansas City, Mo., and which traces the sur- vival attempts by the nearby residents of 'Kennedy' unveiling. NBC began promotion of its major November sweeps programing Lawrence, Kan., aptly sums up the point entry, Kennedy, by trotting out the stars of that mini -series last week in Washington. The that its director, Nicholas Meyer, says the seven -hour miniseries airs Nov 20, 21 and 22 and dramatizes the late President's 1,000 days movie is all about. "Nuclear warfare is terri- in the White House. It stars Martin Sheen as John Kennedy, Blair Brown as Jacqueline bly fatal," he said, "and if it happens, it's Kennedy, and veteran actor E.G. Marshall as Joseph Kennedy. The last two were present at goodbye." The purpose of the film, he said, last Mondays press conference in Washington announcing the program. Pictured (l -r): Reg is "to draw the broad middle spectrum [of Gadney, writer; Brown; actor John Shea, who plays Bobby Kennedy; Joan Barnett, supervis- Americans] into thinking about ing producer, Alan Landsburg Productions; Andrew Brown, producer; Bob Phyllis, managing this." Although ABC had hoped to avoid be- director, Central Independent Television; Marshall, and actor Charles Brown, who plays coming associated with a politically charged Martin Luther King Jr. program on nuclear war, it could hardly help Produced by England's Central Independent Television in association with Alan Landsburg it with The Day After, which is scheduled to Productions, the series cost about $9 million to $10 million to produce, with NBC putting up air Sunday, Nov 20, at 8 -10:15 p.m. It will "about half of that," according to Barnett. be followed by a one -hour, commercial-

Broadcasting Oct 24 1983 32 TOP OF THE MET free Viewpoint program, hosted by Ted Kop- ley Jr., who had not pre- screened the film, tic than anything undertaken like this be- pel, which will discuss the issues raised in characterized The Day After as a "massive fore." He offered that the film may become a the film. deception," which is "of course, being paid "classic," because of the impact it delivers. Although the film does not take a stand on for by American business...Or is it possible That impact on younger viewers has not the freeze vs. peace-through -deterence is- that, this time, American business will say gone unnoticed by ABC. Brandon Stoddard, sue, it has become the darling of freeze pro- no ?" Buckley admits to not having seen the president ABC Motion Pictures, said several ponents and been roundly criticized by those film before writing his commentary. taglines will appear throughout the program, on the political right. Tom Shales, television critic for the Wash- cautioning that parental discretion is advised Advertising for the film has begun to ington Post, said in his review of the film: for young children. The network is dissemi- trickle in. Jake Keever, head of network "The emotional impact just wiped me out. nating family viewing guides with the help sales for ABC Television, said "more than The special effects seemed to be more realis- of libraries, schools and other organizations. half' of the 25, 30- second spots had been sold as of last Wednesday. The asking price has been $135,000, the usual price for that time slot, although some spots have received Intelsat's arguments a $10,000 discount. ABC will recoup less than half the money it took to make the aired in Senate film- almost $7 million -on its rust domes- Administration witnesses tic run, which will produce perhaps $3 mil- say U.S good will and world lion. Sources indicate that the network can communications will be damaged expect to make "at least a little money" on if proposals for new international the movie by the time overseas sales to theat- satellite systems are approved; rical and television outlets are completed. other side to testify next week The film is being sold actively abroad now. Keever declined to say which advertisers The debate over whether the U.S. should had purchased time during The Day After. open the door to communications satellite The 25 spots will run in a series of five pods, firms that would compete with the Interna- four of which will run during the first hour of tional Telecommunications Satellite Organi- the film before the bomb sequence. The re- zation is moving out of paper pleadings and maining pod will be shown near the end of press releases and onto the public stage Con- the film. gress can provide. A subcommittee of the Most of those who have pre- screened The Senate Foreign Relations Committee last Day After note the emotional impact of the week began a series of hearings on interna- film. "It's a terrific movie," said one adver- tional communications and information tising agency executive. "It's very well done policy, and the Intelsat issue dominated the and it's very powerful. When you see it you session. get very shaken up by it." But from the In the process, some of the feelings and standpoint of his clients, he noted, "It's an attitudes of the two key administration agen- impossible movie. It's inappropriate for cies involved-the State and Commerce De- Colino most product advertising. If there's a client partments-began to emerge. And a strong drew from William Schneider, Under Secre- who wants to send out an antinuclear mes- argument in favor of rejecting bids of new tary of State for Security Assistance, Sci- sage, it's perfect." entities to provide trans -Atlantic communi- ence and Technology, the first on- thesecord Joel Segal, senior vice president -director cations service by satellite was made by estimate as to when the administration's po- network television/radio division at Ted Richard Colino, director general -elect of In- sition will come into focus: By the end of the Bates, said that while "it's a marvelous pro- telsat, and former FCC Commissioner Ab- year. Schneider said that is when the execu- gram, we believe that there would be too bott Washburn, who in 1969 -71 participated tive branch review of the policy issues in- jarring a clash between the advertising we'd in the conferences that drafted the Intelsat volved -begun in April (BROADCASTING, - put on the air and the program content." Definitive Agreements. Representatives of April 11)- should be completed. applicants seeking to provide the additional All of the Politically, the movie is becoming a cata- administration witnesses - service will testify at a on 31. lyst for freeze proponents. Josh Baran a hearing Oct. Schneider; Ambassador Diana Lady Dou- Berkeley, Calif., activist who is helping pro- The hearings are being conducted by the gan, coordinator for international communi- freeze groups to coordinate media efforts, subcommittee on Arms Control, Oceans, In- cations and information policy, and David ternational and said the film will be used as a centerpiece to Operations Environment, Markey, head of the Commerce Depart gain support for their causes. Candlelight and its chairman, Larry Pressler (R- S.D.), ment's National Telecommunications and In vigils will be held the night the film airs in both Kansas City and Lawrence, he said. They're in the mail. AM daytimers should be receiving notices soon, letting them know how Both cities will hold town meetings the day long they'll be able to operate after sunset and telling them what their power limitations will following the network showing, where nu- be, the FCC said last week. clear armament issues will be discussed. In a public notice, the FCC said notices to Class Ill AM stations were mailed Oct. 19, and notices to Class II -D stations mailed Oct. 21. Those on the right have universally con- Licensees will not have to apply to operate during the extra hours authorized; they only demned ABC for its plans to air the film. have to inform the FCC of their post- sunset plans, stating how they will accomplish any William Rushner, publisher of the National necessary power reductions. Review, has written several commentaries Although the notices set forth the maximum power than can be used for post- sunset on The Day After, the latest of which will be operation, stations can operate with lower power, or choose to keep their currently authorized released tomorrow, entitled "ABC's Con- hours, if they so desire, the FCC said temptible Film." The first sentence sets the The FCC's order authorizing expanded operations for daytimers (BROADCASTING, Sept. 12) tone: "In a business renowned for its cyni- is designed to permit operation with as much as 500 watts of power for as long as two hours cism, ABC Television's forthcoming two - after sunset. Before the operations can be implemented fully, agreements with Canada and hour spectacular, The Day After, has Mexico must be reached. According to the FCC, post- sunset operation until 6 p.m. will be achieved, even before its airing, a sort of permitted once the Canadian agreement is signed, which is expected soon. Also, according sleazy pre- eminence as the biggest package to the FCC, the agreement with Canada will permit operation until two hours after local sunset of ratings hype, raw shock value, and blatant once a similar agreement with Mexico is signed. leftist propaganda ever thrown at the Ameri- The FCC also said public can people." another notice will be issued as soon as the agreement with Canada is signed, announcing when the post- sunset authorizations can begin. Conservative columnist William F. Buck-

Broadcasting Oct 24 1983 33 t 1 TOP OF THE WEEK formation Administration -spoke of the importance of competition as a driving force in telecommunications policy, and of the need to persuade other countries of the soundness of that position. That is administration policy. And the value of competition is stressed by those favoring FCC approval of the applications filed by Orion Satellite Corp. and International Satellite Inc. to provide trans - Atlantic communications service by satellite. However, the State Department officials, at least, indicated they were concerned about other matters, as well. As Dougan put it, "The issues are complex; they are not just two specific applications." "The effect [of grants] on existing international" agreements to which the U.S. is a party must be Markey Scheider, Dougan considered, Schneider said. "So foreign said would serve only the lucrative routes and the geostationary arc." policy matters are involved." Dougan, too, between the U.S. and Europe-but also the Washburn made many of the same points: said the issue must be examined in the con- bill (S.999) pending before the Senate Com- U.S. authorization of the pending applica- text "of keeping commitments to interna- merce Committee that could be read as per- tions will result in a "plethora of such orga- tional agreements.... It's not a simply dealt mitting the authorization of such systems, nizations" springing up because other coun- with issue." Both were referring to the Intel- "even in the face of treaty obligations to tries would take the U.S action "as a sat Agreement which speaks of a single glo- Intelsat and its global system." precedent, as a 'license,' to pursue a similar bal satellite system. Colino said U.S. authorization of such course," and "we will then be on our way to Markey, however, came at the question systems which would drain revenues from destroying the single global satellite sys- differently. "The Communications Satellite Intelsat would have serious implications tem." Act of 1962" -which established the Com- both for Intelsat and for U.S. foreign and Next Monday (Oct. 31), the Pressler sub- munications Satellite Corp. and called for domestic policy objectives. He said it would committee will hear some different argu- the creation of an international satellite orga- encourage other countries to deploy similar ments. Officials of Orion and ISI will have nization- "didn't forbid other satellite orga- systems of their own, with the result that an opportunity to reply to the Colino-Wash- nizations," he said. "It did say alternative Intelsat would be weakened and its ability to burn arguments. The subcommittee will also systems would have to be in the national offer service to developing countries at af- hear from representatives of Comsat and In- interest." Economic, trade and telecom- fordable rates lost. (Several applications for ternational Relay Inc., which is seeking FCC munications policy matters must all be con- additional service are said to be in prepara- authorization to establish an earth station sidered, Markey said. tion, including one that would operate in the that would provide competition for Comsat For Colino, a U.S. citizen and one -time Pacific.) That, in turn, he said, would gener- by offering service directly from Chicago Comsat executive, the timing of the hearing ate "negative attitudes toward the U.S. and other cities in the Midwest to Europe. was fortuitous. It came after his election as which ...would undoubtedly have implica- The National Aeronautics and Space Ad- director general by Intelsat's board of gover- tions beyond the telecommunications arena." ministration's chief, James Beggs, will also nors had been confirmed by acclamation by Colino also sought to rebut the argument testify. the Assembly of Parties (the governments of most heard in support of such proposals as The subcommittee last week also was the member countries), but before he is to those of Orion and ISI-that they would pro- concerned with the manner in which the take office, on Dec. 31. Thus, he had the vide competition for a company that now government is organized to develop and ex- prestige conferred by his election without enjoys a monopoly. Colino said Intelsat al- ecute international telecommunications poli- the inhibition from testifying before Con- ready faces competition, from transoceanic cy, a matter that has been cause for dispute gress. He says it would not be appropriate submarine cables. "With technological ad- between the State and Commerce Depart- for him, as head of an international organi- vances such as fiber optics, healthy competi- ments. An agreement signed by Secretaries zation, to appear before any country's legis- tion between cable service and Intelsat is George Shultz and Malcolm Baldrige last lative body. certain to continue," he said. And in stress- month is intended to resolve the dispute be- And he made the most of his appearance. ing the point Intelsat is a "cooperative" rath- tween them, and there was no sign of con- He submitted 48 pages of testimony -which er than a profit- making organization, he not- flict between the representatives of the two he summarized in his oral presentation - ed that in its 19 years, its charges for service departments at the hearing. backed by appendices and other attachments have been reduced 12 times. However, another witness, Roland S. Ho- that twice drew praise from Pressler. The Furthermore, he said, Intelat charges ac- met Jr., who formerly served in the White material contains "some of the best summar- count for only some 10% of the costs to the House's old Office of Telecommunications ies we have seen," he said, when Colino end users -the remainder is made up by Policy and with the U.S. Information Agen- completed his testimony. It was the most Comsat and carrier charges. Those figures, cy and is now a consultant, did what he complete and detailed case yet made public- he indicated, suggest that the earth station could to stir the controversy again. "Within ly on the issue in Intelsat's behalf. segment of the international system is the the executive, the proper home for leader- Colino said the U.S. leadership in estab- one where competition could reasonably be ship in this subject area is not the White lishing Intelsat had been a "major triumph" introduced. He said the Intelsat Agreement House and not the Commerce Department of U.S. foreign policy-it brought afforda- gives each member country the option of and not an interagency group but, simply ble telecommunications service to virtually deciding who may gain access to the system and inescapably, the Department of State." every country in the world and benefitted the and at what cost. And because 90% of the He said international telecommunications U.S. not only through the development of total charge to the end user relates to domes- policy "inescapably forms a part of our for- technologically advanced service but in gen- tic segments of the system, he said, the pro- eign policy, which neither a White House erating for it "tremendous good will." Now, posed international satellite systems offer lit- body nor any other agency is competent to he said, the U.S. is engaged in a policy re- tle hope of substantially reducing the costs manage." view that foreign countries perceive as a of international satellite services, while they And that means, he added, that the Senate weakening of U.S. support for Intelsat. He "ignore the very objectives set by the Con- Foreign Relations Committee "is the one that cited not only the FCC's consideration of the gress in the Satellite Act with respect to de- should exercise oversight jurisdiction, and it two applications for separate international veloping countries and efficient use of natu- may have to be the one that kicks the ma- communications satellite systems that he ral resources such as the frequency spectrum chinery to get into place."

Broadcasting Oct 24 1983 34 NOW W HAVE TIME TO VE YOU THE NEWS AS WELLAS TAKE IT APART.

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A production of WHET/THIRTEEN, New York, WETA, Washington, D.C, and MacNeil- Lehrer -Gannett Produc- tions. Funded by AT&T Public Television Stations, and the Corporation for Public Broadcasting. The MacNeil /Lehrer .,=...... _.=__ NEWS; 2.:______7..4 Weeknights on PBS I7ÍÍIII II III

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Listener stats The second in a series of Blair Radio-commissioned studies examining listening behavior of the radio audience points to "better music" as the key reason why people switch AM and FM bands. The study, conducted by Frank Magid Associates, is based on a national sample of adults, 18 and older. Other findings: three out of 10 people sur- veyed listen mostly to AM stations while more than six out of 10 (63.3 %) listen to FM outlets; three out of four indicated having a favorite radio station, and the primary appeal of an air personality was "a good sense of humor." Fund find American Public Radio has received a total 17) KM-AM-FM New York became the first of $900,000 in grants for development of its Stereo on both bands. Last Monday (Oct. newly created program fund- $400,000 classical music station in the U.S. to broadcast in AM stereo as well as FM stereo when it from the Ford Foundation and $500,000 from began transmitting with the Kahn stereo exciter, according to WOXR President and General the Andrew W. Mellon Foundation. The Manager Warren Bodow. The station has also bought a new 50,000 watt AM transmission American Public Radio fund is designed to system from Continental Electronics, for a total investment in excess of $400,000, said stimulate the production of new program Bodow. concepts and series for distribution to its Pictured at the inauguration of woxR's new AM stereo service are (l -r): Jon Strom, Sony 245 affiliated stations nationwide. Corp. of America; Bodow, who is holding Sony's new AM stereo/FM stereo multisystem Plans call for American Public Radio to receiver (SRF- A100), and Leonard Kahn of Kahn Communications. allocate grants directly from the program fund to station -based and independent pro- goal for the fund has been set at $1.5 million Festival in Austria. The series is scheduled ducers to help support program production for the organization's fiscal year which ends to be made available to affiliated stations and distribution costs. "The $500,000 grant next June. beginning in November. from the Andrew W. Mellon Foundation will American Public Radio has given its first The program fund is built upon a 2 -to -1 be used specifically to fund arts and perfor- program fund grant to wGBH(FM) Boston for grant formula in which American Public Ra- mance programing," said Bill Kling, presi- the production and distribution of 25 con- dio must generate $2 for every $1 donated. dent of American Public Radio. An ultimate cert performances from the 1983 Salzburg Since the creation of the fund several weeks ago, 30 proposals have been received from producers around the country. "The quantity and diversity of these proposals demonstrate the wealth of ideas waiting to be funded and translated into programing to be shared with public radio listeners nationwide," Kling said. In another development, American Public Radio has finalized plans to distribute, free of charge to weekly affiliates, a weekly one- hour public affairs program produced by the Christian Science Monitor (BROADCASTING, April 25) called MonitorRadio. The show is designed for weekend use and is expected to begin airing the weekend of Jan. 7 -8. It will have an international focus on news events, said Rhoda Marx, manager of American Public Radio.

Audio accolade. Ted LeVan, president of Narwood Productions, presents a copy of the Data stream company's Songwriters Salute radio special, produced in honor of America's greatest corn New York -based American Data Transmis- posers and lyricists, to the Songwriters Hall of Fame in New York. At the event were (l -r) sions (AmDat) has signed a leasing agree- Frankie MacCormick, manager/archives, Hall of Fame; LeVan; singer Margaret Whiting, co- ment with ABC Radio for use of WPU(FFt) host of the special; wNEW(AM) New York personality Jim Lowe, co -host of the special; Osca New York's subcarrier. According to AmDat Brand, Hall of Fame curator and board member, and Ellen Silver, producer of the special President Bob Richer, AmDat will use the Songwriters Salute was the first in Narwood's new Musicfest series featuring "classic" Ameri channel for data transmission. Receivers can music (BROADCASTING, Aug. 29). will be manufactured and marketed by Am-

Broadcasting Oct 24 1983 36 We bring you the music that brings in your audience.

It's an American tradition. In every one of the past five years, the majority of the music on the charts was licensed by BMI. Another tradition: for over forty years, BMI, the world's largest performing rights organization, has been making it easy for you to use music of every kind. That's because BMI, a nonprofit- making organization, has ak ays been dedicated to meeting the needs of creators, publishers and all users of music. BMI So when you're looking for that bigger share. remember BMI is always helping you, every step of the way.

Wherever there's music, there's BMI. Dat, Richer said. A two -month test is set to ed school with an enrollment of 4,500. It al- status to 16 Alaskan AM stations operating begin in November. ready owns noncommercial KEMC(FM), also on U.S. clear channels. It also requested that in Billings. Dr. Bruce Carpenter, president such status be granted for Alaskan stations Going to school of the college, said it does not intend to operating with minimum antenna efficien- operate KBMY as a commercial station. cies as low as 175 mv/m/kw, and that engi- Peoria Journal Star Inc. has decided to do- Among possibilities being considered are neering calculations of AM service and in- reading programs nate KBMY(AM) Billings, Mont., to a founda- for the blind and pro- terference in Alaska be improved " through tion set up for Eastern Montana College, grams for the public school system. adoption of AM propagation curves that also in Billings. The publisher and group - more accurately represent propagation phe- owner-it also owns mum) Wichita and Alaskan aid nomena prevalent at high northern lati- KFRM(AM) Salina, both Kansas; KSSS(AM) Colo- tudes." rado Springs and KYNR(FM) Pueblo, both The National Association of Broadcasters Colorado, and YEKE(AM)- KWKL(FM) Albuquer- has given its support to an FCC proposal to Classical no nukes que -had been losing money on the coun- award Class I status to certain Alaskan AM try- western station. Ric Thom, vice presi- stations operating with a minimum antenna A benefit concert billed as "Musicians dent, broadcasting, said the company also efficiency of 225 millivolts per meter per Against Nuclear Arms" will air live from Lin- considered changing the format or selling kilowatt (mv /m/kw) and a minimum power coln Center's Avery Fisher Hall tonight (Oct. the station, but decided to donate it instead. of 10 kilowatts. In comments at the FCC, 24) over classical WNCN(FM) New York. The concert will feature Zubin Mehta Eastern Montana College is a state support- NAB urged the commission to grant Class I conduct- ing 200 musicians from several professional orchestras in the area including the New York Philharmonic and the Metropolitan Op- era. Other performers include violinist Itz- hak Perlman, soprano Jessye Norman and actor Paul Newman, who will deliver an ad- The Best Value dress. According to wNCN, proceeds from the benefit will support the work of Physi- cians for Social Responsibility and the Nu- In Cart Machines. clear Weapons Education fund. More than 1500 in use. Access on radio The Telecommunications Research and Ac- tion Center (TRAC), a nonprofit, public interest communications research and education organization, announced the launch of a campaign to promote legislation establishing public access radio time. TRAC sent a letter to key leaders of the House asking for legislation requiring program performance standards for radio and setting aside public access time on radio stations as a forum for "individuals and nonprofit organizations to express their views on issues of public importance." Playback The United Nations is producing a new series of rock specials, called Hot Rocks, beginning with Culture Club the weekend of Nov. 18 -20. The specials will be one -hour artist profiles airing on successive weekends. Ac- cording to company officials, each program Broadcast Electronics Series 2100 will contain 10 spots -five sold nationally by The United Stations and five to be sold local- Two cue tones (1 kHz and 150 Hz) are standard. ly. After Culture Club, the Hot Rocks artists The phase Lok IV head bracket provides tight control of are: The Human League, Nov. 25 -27; Styx, Dec. 2 -4; The Füoc, Dec. 9 -11, and Men at stereo phasing. Modular construction assures ease of Work, Dec. 16 -18. maintenance. And, the performance specifications are equal to those of much more expensive machines! Mutual Sports will broadcast live five post - Compare prices ... compare features ... you'll agree season college bowl games, starting on Dec. 22 and ending on Jan. 2, 1984. Mutual's cov- the 2100 gives you more value per dollar than any other erage embraces the Hall of Fame Bowl from cart machine. Birmingham, Ala., on Dec. 22, 8:10 p.m.; the Holiday Bowl from San Diego on Dec. 23, Playback: Mono $1075 Stereo $1175 8:40 p.m.; the Liberty Bowl from Memphis on Dec. 29, 8:10 Record / Play: Mono $1625 Stereo $1925 p.m.; the Gator Bowl from Jacksonville, Fla., on Dec. 30, 7:40 p.m., and Prices USA only. 115V. 60 Hz, FOB factory exclusive of sales or use tax. the Sugar Bowl from New Orleans on Jan.2, 7:40 p.m. Mutual will assign sportscasters For more information, contact your local Broadcast Electronics Distributor, or call. at a later date. O ABC's Rock Radio Network will air a David BROADCAST Bowie concert as part of the Supergroups I-E ELECTRONICS INC. series on Nov. 5. The concert was recorded live at Montreal's Forum in July. 4100 N. 24th ST., P.O. BOX 3806, QUINCY, IL 62305 -3606, (217)224 -9600, TELEX: 25 -0142 Super- groups is produced for ABC by DIR Broad- casting.

Broadcasting Oct 24 1983 38 This announcement is neither an offer to sell nor a solicitation of an offer to buy these securities. The offer is made only by the Prospectus.

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ABD Securities Corporation Advest, Inc. Allen & Company Incorporated Arnhold and S. Bleichroeder, Inc. Atlantic Capital Basle Securities Corporation Corporation Daiwa Securities America Inc. Dominion Securities Ames Inc. F. Eberstadt & Co., Inc. EuroPartners Securities Corporation Robert Fleming Kleinwort, Benson Incorporated Incorporated Ladenburg, Thalmann & Co. Inc. Moseley, Hallgarten, Estabrook & Weeden Inc. The Nikko Securities Co. Nomura Securities International, Inc. Rothschild Inc. International, Inc. Sogen Securities Corporation Tucker, Anthony & R. L. Day, Inc.

S. G. Warburg & Co. Ltd. Yamaichi International (America), Inc. / . \.`\ O a E3 ß 0 4 0 4 o O° a 4 r O a 'ir r r 4 Q O a O a G O o o 0 0 0 o O O p O o o 6 O ri G O O d o O o O a v O o 0 o a a o O 0 0 ci 0 o 0 CI o Q O n O o O -\o O p n 0 0 o o O 0 0 ?> 0 4 0 o 0 a 0 o 0 0 o O p a a 00 O O O p a O C o O o O o o p 0 o c' o > o c7 0 O v o 0

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G O O o a 0 0 0 0 C O ad 0 0 0 d r, n n ñ ft irs 11A.M. DO YOU KNOW WHERE YOUR SUBSCRIBERS ARE? Your sports fans are probably cheering at the office. Your audio /videophiles are probably filing into class. And it's really too early for anything new on the news. So even though 24 hours of sports, music and news is smart programming, we think programming to subscribers who are home is even smarter. And that's just when your subscribers stop being subscribers. They become something infinitely more important. An audience. And audience is the name of the game in television. Because it means your people are watching your programming. And watching insures they will continue to subscribe. And maybe even more importantly for your future, an audience can give you a whole new income by giving you something to sell an advertiser. Because when it comes to selling an advertiser, all they are interested in buying is audience. After all, a subscriber who isn't watching isn't seeing their commercial. That's why at USA, we've programmed every single moment of the day to appeal to the audience that's home at the time. Like Daytime for women. We start with shows like "Alive and Well" to exercise the body and follow with "Sonya" to exercise the mind. Then mornings and afternoons after school, we feature "Calliope" and "Cartoon Express" expressly for kids. And, in prime time, we offer prime sports for men. We have NBA and exclusives on NHL. All live. Then late at night we have cult entertainment on "Night Flight" and "Radio 1990" for teens and teens at heart. That way, no matter what the time, we-give you an audience that's changing with it. It's an idea that's made the USA the one network that's getting a sitting ovation. And a family audience that's applauding your programming is a family that'll keep on subscribing. Not to mention giving you something to sell an advertiser. So why don't you take a look at your watch right now. And whether it's 12 p.m. or 12 a.m., if you don't know where your audience is, call your HBO representative. They'd be happy to tell you -24 hours a day. USA CABLE NETWORK WE FEATURE A 24 HOUR AUDIENCE Last Monday, Gene Jankowski marked his sixth anniversary as president of the CBSI Broadcast Group. Both he and CBS had come a long way from the days when he was selling time for that company's radio network; Jankowski has been elevated to the $600,000 -a -year class, and the group over which he holds sway has come to generate revenues of $2.5 billion. In this interview with BROADCASTING editors, Jankowski reviews the way it is at CBS and in the electronic communications world at large, and issues .. .

...a declaration of bullishness for broadcasting

42 The Nashville Network is blazing hot. Team up with us and we'll help make your cable system blazing hot, too. The Nashville Network is perfectly suited to the kinds of promotions that attract large numbers of subscribers fast. Give us a call. We'll show you how promoting the hottest service in cable can help make your mark in cable. The Nashville Network. A service of Group W Satellite Communications THE NSHVILLE and Opryland U.S.A., Inc. L G W SC 1963 NETWORK sm "ALL OF US AT N I AND YOUR FINE REMARKABLE i OF EXCELOENCE Bob Mulholland President, Chief Operating Oft NBC, New York C SALUTE YOU STAFF FOR IEMONSTRAT1O N

THANKS BOB! THANKS N.ATA.S.! The occasion -the 1st Annual Philadelphia Emmy Awards. KYW-TV continues its climb to the top win - ning 15 Emmys - more than any other station. KYW-TU 3 Represented nationally by Group W Televisioni Sales ®N.A.T.A.S. AT LARGE

What were the principal items on your agenda when you took over as example, we applied with the FCC a year and a half ago for frequen- president of the broadcast group? cies for direct broadcast satellite. And we are one of the two networks investigating the potential of teletext. There were a lot of things. In general, what we wanted to accomplish We went to all -night for more than one reason. We think was getting CBS back into a leadership position. At that time, back that there is a daypart that has never been tapped; we a in the fall of 1977, we were on the verge of being third, because ABC felt that there was service that could be provided in that daypart, that it was the dominant number one in prime time and NBC was nipping at could be done economically. But more importantly, when with our heels. And there were a couple of weeks that fall when indeed we coupled a 24 -hour were third. broadcast day, we think there is an opportunity to enhance the overall And then we started a rebuilding program to get us back into image of CBS, and I happen to be one of those people who believes number -one position over the next couple of years. Bob Daly did a that there is a rub -off factor in the fact that CBS is present whenever marvelous job in rebuilding the organization-bringing in some people want to put the television set on-for whatever reasons. younger talents and utilizing Harvey Shepard and Bud Grant in a Whether they work the night shift and that's their only television, or marvelous way. And I think a real tribute to what Bob accomplished whether they get up in the middle of the night for feeding babies or was that when he left, we didn't miss a beat. And that's always the whatever other reason. mark of a good leader -somebody who makes himself dispensable, without the organization falling apart. Because cable's around the clock...? The real thing that he accomplished was getting ourselves back into number one, and then we gradually improved our performance Sure it is. Let me talk about the competition for a moment. Last year, the press killed us with in all of the dayparts. We've been doing that now slowly, too -our so- called audience erosion figures. It's my belief that comparing daytime is now stronger than it's been in a number of years. Our the three networks against themselves a year earlier is archaic a morning is competitive for the first time in history. I'm even optimis- -at time when there are an awful lot of other things out there. It may tic enough now to think we even have a chance of becoming number have been fine, perhaps 20 years ago or even 15 years ago. one with the CBS Morning News. But over It's rather exciting to have across -the -board improvement. We are the last five years, when there have been things like HBO and ESPN and videocassettes number one at 11:30; we're off to the start of another successful CNN and -anything that's competing for peoples' to prime time season; our morning news is strong; our evening news time -then compare three networks against three networks a year ago doesn't performance competitively is stronger than it's been in a number of make sense. What's more important from the audience's point view years; we're more competitive in the whole sporting world than we of is how CBS is doing not against two other competitors, were five years ago. But you never get complacent, because no but against the whole field. And perhaps a tougher standard is how is matter how you analyze it, you're never as good as you want to be, CBS doing against itself a year ago? Are we showing growth, are we doing better at what we're doing, than and I think if you really take broadcasting in the public interest we have been seriously, then you're continually being challenged to try to provide doing? To come back to the last year, our audience is larger in the evening news that it was a a better and better service to the audience that's out there. year ago; our daytime audience is absolutely larger than it was a ago. To forget television for a moment. Our FM stations could very year well be the most -listened to FM group of radio stations in the country in the next rating book-what with the success that Bob Hosking and You've just gone through a major restructuring your upper man- you Bob Hyland have brought to it with the Hot Hits. We started a second agement. Can tell us why? radio network a year ago that is exceeding some of the targets we set It goes back to what I said about the future. There's a myth that's for ourselves in that area. Our AM stations, with the all -news for- been perpetuated that broadcasting is a one -man business; where one mat, all- service programing that we provide for the community, are man comes in and makes all the difference in the world. Our attitude doing better collectively than they have done in a long, long time. is that it's not the case. We have over 8,000 people in our broadcast- And as music stations on AM have faced increased competition from ing operations, so it's a sizable enterprise that has to be managed. FM, I think the news format that [former CBS Chairman William S. ] What I've done for the benefit of the broadcast group is to put four wisest Paley instituted in the 60's is turning out to be one of the calls people into some critical places to help pass the daily decision - that were made back then. making process down a notch. And it also takes four guys, whom I happen to think are the best in broadcasting at what they do, and it Does that mean you'll be able to put more emphasis on new technol- gives them new experiences so that in another 18 months or two ogies in the broadcast group, now that you're number one? years, I'll have executives that are more broadly based than they I wouldn't say more; I would say continuing. It's one thing to worry would have been. about today's business issues and today's problems; it's something I think Jimmy Rosenfield [senior executive vice president] is the else to have an opportunity to look to the future, and investigate a lot best example. Jim has been with CBS for 18 years, and all 18 have of other opportunities that could become viable businesses. You have been with the television network. He has not worked in local radio, to protect the ongoing business, but you also have to take advantage he has not worked at a local TV station. And with all the things that of whatever opportunities may present themselves if some of these are going on in the new technologies, by taking him out of the new technologies do develop. network, we give him financial responsibilities for the entire group. If we had an operating word around here, I like to think that word So now he's going to have to get involved with the importance of is "rejection." Rejection implies investigation. I would rather reject capital budgeting, evaluation of the new equipment we have to buy something, having done a lot of homework to see whether or not it for all of our broadcasting facilities, and through the financial re- could become a viable business, rather than ignore it. To ignore it sponsibility, he gets involved with daily financial decisions of all the means you've just brushed it aside. operating divisions of the broadcasting group -and we have eight divisions now. My dream Can you name some rejections? is that a year from now, not only will I have an executive who has had experience in successfully managing one of the line Low -power television. And we rejected an all -news cable system. divisions, he's going to have this perspective on running some of the We looked at that long and hard a few years ago, and we just found other operations. there was no way you could justify the cost with the audience that Neal Pilson and Van Sauter have both been cost center manag- was out there, especially if commercial broadcasting continued to ers-the first in sports, the second in news -without any real P &L increase the quality of information programing it made available. responsibilities in the years they've been with CBS. By Pilson get- But rather than list what we've rejected, I think it's more important ting involved with radio, it gets him looking in a direction other than to note that we are looking at a lot of the new technologies. For just television, and with P &L responsibilities. And although Sauter

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had a short period running our O &O IcNXT(TV) Los Angeles, this I've done the same thing twice since. I did that when we made the really represents an opportunity for him to get involved with running little split with Jim and Tom, and now I've done it one more time. an entire P &L oriented division [television stations]. More than that, I hope there will be some cross -pollination, since most locally pro- Do you have places to use all of this management talent that you're duced product is news programing. developing? On the other hand, Tom Leahy now has -who CBS Entertainment Absolutely. You know, I predict that in the five years, we're going to and the TV network in his charge-has grown up primarily in the have the need, or the industry is going to have the need, for more stations division, for except a couple of years experience in network people. One of the dreams that you have is that as opportunities open sales way back. This gives him another dimension that he has not up, you'd like to have three terrific candidates for each job. More had in the 22 years he's been here, with his experience on the often than not what happens is that when an opportunity opens up, entertainment side of the equation. people scramble to find out who are the candidates for the job. That's So every one of them has something old and something new. one of the reasons outside consultants and headhunters have a career. The future is in our hands. It's how well we spend our money, how We don't want that to happen here. creative we are in the way we spend our money, and how successful we are in creating the service that we provide. What are some of the new things that are likely to happen in the next few years? Without having any opinion as to whether these management changes are good or bad, I can see how they might be criticized. You Well, again, things that were investigated. We're taking a good hard have Sauter, for example, in charge of news and stations, which are look at DBS, as you well know... completely different activities; one of them a very hard P &L center, and the other one a cost center -and both have to have 100% atten- In the next couple of weeks? tion. And I don't see how radio and sports fit together at all. Plus the fact that you've just got so many chiefs running around. We're taking a good hard look at direct broadcast satellites, and have been-ever since we filed with the FCC before the regional adminis- Well, let's go back six years. Six years ago, every one of those trative radio conference. Again, on the theory that we ought to reject divisions reported directly to sports, news, the TV network, me- things rather than ignore them. On the surface, it represents an awful stations, radio, I think I had seven division presidents reporting right lot of potential for new industry and for the business. Now whether to me. And I split it and created the two executive VP's, and that put or not it will be realized, I think school is still out, so we're doing a more management attention on day -to-day issues. At that time, we lot of homework. were a little more than a billion -dollar enterprise. This year the broadcast group will probably be close to $2.5 billion. But aren't you close to signing a deal with Comsat's Satellite Televi- You question our putting Van in charge of stations and news Sauter sion Corp.? by saying, "Well, I don't see how the person can do both." The fact is, we have presidents in charge of each of those divisions who are No. We're still doing a lot of talking, and with a lot of different taking care of the day to day. What this does is allow those two people. At the moment, there's nothing any different than you report- people to have a man who has more time to spend with them than if ed on Aug. 29. That was a fair representation of where we were, and they had to wait their turn at bat or for a ticket to get into my office. it's where we are now. It's all done in keeping with what we said It goes back to when we made the first big move -to create a when we made our filing-we think that there is an opportunity to president of the entertainment division, since the old television net- provide some new services. You're probably aware of the fact that work job as it existed -let's say, under Bob Wood-was an impossi- we recently issued some papers on high- definition television, the ble task, because the only place where decisions came together was new technology -describing a signal that would be compatible with with him. Well, we broke the place apart, we put a president in existing television sets, and we think that's a rather exciting opportu- charge of each division, so Bob Daly could be saying yes and no to nity. the Norman Lears of the world in California at the same time Jim The beauty of it is that you get into a new technology without Rosenfield was saying yes and no to the affiliates that were in danger obsoleting all of the current existing equipment; it addresses the of leaving the television network. same issue that was of concern when color first came out. AT LARGE

Well, the decision to go into DBS has got to involve $200 million to 1939 -and have the rest of the world find out about it days later. I $300 million. So the rejection process, I think, would be pretty steep. mean, we literally have a watchdog that's watching activities of all But if you're that close to making it, it must suggest that, as a busi- countries. That brings with it some marvelous opportunities, but it nessman, you see a way to make a buck with DBS. also brings with it some awesome responsibilities. Well, as I'm saying, the homework is still going on; you're jumping What was the genesis of American Parade? to a conclusion. But let me tell you what's behind it all. It's the fact that there is a piece of the electromagnetic spectrum that is to be used Well, it's one of those things that evolves, I guess, out of other things for something, and before you reject the opportunity to use that that you're doing. In this case, it came out of some thoughts I was spectrum for something, you want to take a good hard look at what having about responsibilities, and the success of last summer's Kur- some of the options might be. alt- Moyers series, and the requirements we have in an election year You've been around long enough to know that there were an awful to cover conventions and campaigns and primaries and so forth. Plus lot of radio people who felt that television wasn't going to amount to an ongoing commitment every year to do a certain number of docu- anything -they had construction permits for TV stations, and they mentaries. let them go. Now there's another piece of the spectrum carved up, One of the things that has frustrated me for many years is that when we and before you let that go, you want to make dam sure that before put on one -time-only specials or documentaries by CBS you make anything more of it, that you have done your homework. News, as good as they are, somehow or other the public doesn't seem to like to watch them. I've long felt that if information is so How is the business overall -this electronic media business -a dif- important, how do we present it in such a way as to attract an ferent business than it was when you took over six years ago? audience. One of the problems is the unscheduled time that most documentaries have fallen into. So I asked the Increased competition. Six years ago, there really wasn't much of an news division if it wouldn't make sense to take a HBO to speak of-it was just getting started. There was no real lot of these pieces-election and campaign coverage put them into a networking of cable programs to speak of, of any size or importance. -and regularly scheduled time period. And most important, utilizing the talents we have in Competition probably wasn't as keen as it is today. And the world the news division -people like Charles Bill wasn't changing as fast. The ability to communicate electronically Kuralt and Moyers and Diane Sawyer and Bill Kurtis and et cetera, from virtually any spot on the face of the earth did not exist as much et cetera. as it does now. What with the advent of satellites and the continuing Will It replace a documentary growth of electronic newsgathering, the fast -breaking news story commitment? can be brought into your living room almost as soon as it's happening No, it would incorporate it. from any place on the face of the globe. That wasn't the case, as You know, one of the challenges we have in the new world of dramatically, even six years ago. We did it on isolated occasions; documentaries is finding ideas that are really special and have merit, now it's common practice in our morning news to have dialogues let's say, a full hour. Documentaries grew in an era when there was going back and forth between people located in different cities. only a 15- minute evening news broadcast and now with stations Take the story of the Korean airliner. We broke it on our morning doing two hours of evening news and the networks doing a half-hour, news while the New York Times had absolutely zero about the air- and our doing two hours in the morning, and doing programs like 60 liner that was missing the night before. During the course of the day Minutes that have a number of pieces in them that in years gone by we took people live to interviews with George Schultz, Larry might have been stand -alone documentaries -and also in terms of Speakes; we had live discussion between Dan Rather here and Gor- the made -for -TV movies hitting on a lot of topics that heretofore may don Joseloff in Tokyo about what was being said in Tokyo. It was just have found their way into a documentary-you wind up with a world a marvelous experience. But it also, I think, brings with it an awful of information that is presented a lot differently than it was 20 years lot of other things to think about. If you believe that ignorance is the ago. basic reason behind prejudice, then we have an opportunity here to Do you have any anticipation that this will draw ratings equal to an do something about ignorance, and bring better understanding to entertainment program you could put in that period? different people around the world. It's no longer possible for a country to go into another country-as Germany did with Poland in Oh, I would hope so. Again, as we demonstrated this last summer,

CBG backfield (from left): Neal H. Pllson, executive VP for radio and sports: James H. Rosenfleld, senior executive VP; Jankowski; Thomas F. Leahy, executive VP for entertainment and TV network; Van Gordon Sauter, executive VP for news and TV stations. Why Panasonic Recam "The Making

When Dino De Laurentiis and 20,000 people and a crew of 900. and technology. After all, Recam producer Raffaella DeLaurentiis got Perhaps Raffaella DeLaurentiis said had already made headlines by together with director David Lynch it best: "Dune is the most technical recording ABC Sports' momentous to film Frank Herbert's classic picture ever made" ascent of Mt. Everest which was science fiction novel, "Dune;' they That's why it was no surprise that broadcast on "The American knew it wouldn't be easy. But it Panasonic Recam was selected Sportsman" And "Benji;' the new wasn't just the eight sound stages, to record "The Making of Dune" The CBS television series, is also being desert locations, a cast of up to reasons: Recam's picture quality recorded by Recam. was selected to shoot of Dune:'

David Lynch Director of "Dune"

Panasonic helped capture all in 1984. But you don't have to wait the action from "Dune" on Recam's until then to see Recam. Call your 1/2-inch format which will later be nearest Panasonic regional office: transferred to 1 -inch for television Northeast: (201) 348 -7620 broadcast. All made possible by Midwest: (312) 981 -4826 Recam's incredible YIQ M- format Southeast: (404) 925 -6835 picture quality. Southwest: (214) 258 -6400 Panasonic® You can see "The Making of Dune" West: (714) 895 -7200. AUDIOVIDEO SYSTEMS DIVISION AT LARGE the fact that Kuralt and Moyers had shares in the mid -20's indicates syndication that you have. There is no other replacement for the that there is an audience out there that will watch programs when networks' investment in developing new programs. Now it seems to they like the way they're presented. And you don't have to take a me that if the public is really going to be served well, then if we can beating at the bank. put in three more sources of funding to try to fmd new ideas -new programing ideas-that we go into syndication, then networks What are the key Issues? should be allowed to do that, because ultimately it will be the public Well, legislation. As we look out over these next five years, if that gets better served. anybody in the media is going to be a part of the world, then from a When will we see our first CBS in- house -produced series? Are you business point of view they should all be allowed to play by the same developing those now? ground rules. I think broadcasting in general has been handicapped over the years, and now as we go from a world of scarcity to a world No. We've always had the right to do that. Our last in -house produc- of plenty, I think it's time to take a look at some of these handicaps tion was Hawaii Five -O. Other than that, we had a couple of disas- that broadcasters have been operating under so long. ters. I think Ball Four was an in -house production, and it lasted about three weeks on the air. Like cable crossownership? The challenge is to have a service that most people want to watch, Yes. But I'm really thinking of fairness and equal time, first. You and more often than not, those ideas are coming from outside organi- know, as the newspaper world gets more and more involved in zations. electronics, it becomes very, very difficult to understand why news- What's today's news in this business? Are you having a new relation- papers should operate under one standard and broadcasters operate ship with advertisers? Is there going to be a new relationship with under a different standard. This has obviously been true for years, affiliates? but I think now more than ever people in the printed press ought to be focusing on some of the potential problems that could develop. I don't think there will be new ones; I think there will be an increased I mean, if there were a cable system and I had a local newspaper respect for the existing ones. I think our real future in broadcasting is involved, and I put the camera on the front page of the newspaper, going to be dependent upon the solidity of the network -affiliate and the newspaper happened to be writing political stories that were relationship. That is where our real strength comes from- always all devoted to one side of the question. Whereas we as broadcasters, has and always will. When that starts to erode, then it becomes more having our signal carried over the same cable system, but on another difficult for the local broadcaster and more difficult for the network. channel, would have rules and regulations restricting us that So I think an increased respect and an increased appreciation of wouldn't apply to the newspaper. the contribution of both parts is going to continue to grow. The same What does that mean in terms of the cable operator? Would he be with advertisers. While over the last couple of years they have said required to get another newspaper on another channel, or would the certain things about shifting dollars and so forth, I think they are also newspaper be forced into changing its policies? What if the cable coming to realize that broadcasting is still the best and most efficient company were owned by a newspaper like the New York Times. way to reach a maximum audience. And while they will always What if it decided to do that on one channel, with another printed experiment and put resources into other technologies, the real edition of the New York Times? strength of the operation will come from broadcasting -as it always There has to be an increased awareness of the importance of what has. goes on in Washington. Most of the young people in the industry Personally, I happen to think too much has been made the last concentrate on revenues and ratings. And the third part of the equa- couple of years about audience erosion, et cetera. I really have tion is legislation. What I worry about is whether or not as a new sympathy for, let's say, the agency executive who not only has to generation we replace the entrepreneurs who started the facilities and think about CBS, but who has to keep abreast of all the other who cared an awful lot about Washington, and whether we may be developments, and all the new technologies, and the scenarios that forgetting that element. Because I think it's going to become an are presented by competing organizations. I mean, to give advice to a increasingly important part of the role of broadcasters. client on what this world is going to be like in two years has to be one of the toughest jobs around. Do you anticipate good news on the financial interest front? Will network compensation be replaced by straight barter? Well, I hope so. You know, our argument has always been that the public interest would be better served if we had more suppliers of I don't think so. Again, it's also one of the reasons I might add, as to programs, more creators, more investment in trying to develop pro- why the system is so good. Not only do we provide good programs to the affiliate, but we pay them to carry it. I mean, what a system! If gram ideas. And I think that's the ultimate test of anything -are you serving the public better; will the public be better served? The studies suddenly you say we don't want your money and we don't want your we want have shown that the public has not been as well served, and the rules shows, or we want the shows, and don't the money that goes have not accomplished what they intended to accomplish. with it-that's not logical, either. But that's the way the system works. The past is prologue. If we go back to the early days of television, when independents first started coming on the scene, and people said Did the fourth network turn out to be HBO? we needed more ideas, with this marvelous opportunity, what most independents run are off-network reruns and old movies. Now I I don't think there is a "fourth" network; the terminology that I would don't think that's wrong-again, they're successful if they provide a use would be a fourth force. Because if there could be a fourth service to the public. But what it does demonstrate is that it's easier network, I think it would have been a so- called fourth network years to do that than to create an awful lot of new material. Case one. ago. There certainly are enough stations around the country to do Case two. The prime access rule went into effect and 7:30 to 8 that. o'clock was taken away from the networks, the premise being that a But the real issue is the economics; it's not a question of having a lot more new ideas will be generated. What we find is that more time pre- emption for an Operation Prime Time -I mean, we've had often than not we have game shows being stripped across the board. those things for years, in different forms. Billy Graham, for exam- Again, nothing wrong with that, but whether it's successful in pro- ple, has been on for years, and I think that is extremely analogous to viding new dimensions and service to the public, it certainly hasn't taking four hours out of the weekly schedule for an entertainment given birth to a lot of the fresh new ideas that the originators of the program. You've had telethons around for years. You've had various bill thought it would. movie specials around for years. If we took away the roughly $150 million in development money The real challenge, however, isn't four hours a week; the question that the three networks invest in developing the pilots -most of is one of putting on 1,500 hours of prime time a year. You try to do which don't get on the air -you would not have the products in that and you wind up suddenly discovering that you have to be able

Broadcasting Oct 24 1983 52 Announces the creation of the INTERNATIONAL BROADCAST CENTER r

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V. i

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A Located within WC Video's midtown Manhattan complex, and one block from the U.N., the IBC is a base of operations for U.S. and foreign journalists working in areas of news, sports and entertainment in the United States. Now, the IBC provides 24 -hour service for production trafficking hotel and travel reservations post -production crews direct feeds satellite transmission correspondent services management expertise INTERNATIONAL BROADCAST CENTER TVC VIDEO 225 East 43rd St., New York, NY 10017 Call Dan Shilon at (212) 599 -1616 AT LARGE to throw away more of the stuff that you developed than you put on. Again, you're jumping to the wrong conclusion. I don't think we're In order to look for the hits, you have to be able to fund the failures, hedging our bet by taking a look at DBS; what we're talking about is which means you have to have a big R &D program, which means the opportunity to start to get into the pay universe. And that pay you have to have maybe $50 million to invest in ideas that you've got universe, in effect, already exists. It's out there-HBO is very much to throw away because they're not good enough to put on the air. a part of it. So we think there is an opportunity to be a part of it. At HBO has never had a failure. In a sense, everything they buy, they least that's our thought; we'll find out when we get all of our home- run. We can't do that. I mean, there are some movies for which we work done. But the thought is that this winds up being an opportunity will contract for two runs over three years, and run the first time and to get into something that is out there anyhow, but it's not a thought it's a disaster, so we write it off the second time. Because it's been that this will replace commercial broadcasting, because it won't. It determined to be more economical to put on another show that has a really won't. better opportunity of getting a bigger rating than to run something Now the sadness, I think, is that people take the current industry that we know will do a 10. for granted. And they shouldn't. I mean, it's unquestionably the best So you have a big cancellation and write -off provision every year, communications system on the face of the earth, and that comes because you know you're going to have failures. But it's a necessary because of the strength that comes from these two pieces -there's a ingredient of the business. Bristol-Myers or any other organization synergy there the likes of which the world has never seen. And there couldn't succeed unless it had an R &D program. Most of the money is nothing on the horizon in any new technology that's going to spent on R&D never results in the discovery of a new product -but if replace that-there really isn't. they do find the next Bufferin or duPont finds the next Nylon, that I mean, again, the past is prologue. Why do we fight so hard to makes the whole investment worthwhile. have the best affiliates, if affiliates weren't important to network Our R &D is our pilot process. The minute you cut back on the programing? But why would you suddenly say you want to develop pilot process, thinking you're going to save money, is when you something that eliminates one of those strong pieces? I mean, it's just suddenly find you've got old shows and no replacements. So when a illogical. People watch local stations. And the reason that CBS is fourth force, if you will, is going to get into competing on a 22- successful is because we've got some terrific stations with terrific hours -a -week of prime time basis, then it's going to have to be able to local identities, and we happen to couple that with some terrific throw away the stuff that's no good. It's going to have to be prepared entertainment done very economically in the sense that a local sta- to cancel the stuff that's on the air that doesn't work, and that means tion could never afford to buy a Dallas, per se, and our cost is it's going to have to have the human resources to worry about it in 24 amortized over the fact that we've got 200 stations. hours a day, 52 weeks a year. Now, to suddenly say you're going to eliminate that? From a As I mentioned, we've got 8,000 people running our broadcast national point of view, you're not going to get the advertising rev- operations. That is labor intensive. And we spend about $2 billion a enues unless you've got the potential for reaching 82 million homes. year on operating. That's capital intensive. So anybody that's going You're not going to have the attention being paid to your programing to compete is going to have to have those same kinds of resources. in the local market -I mean, it's no accident today, that I don't think That is not to say you can't have viable businesses by doing occa- you can think of a market in the country where the number -one sional specials or whatever. station is anything other than a network affiliate. The strength of broadcasting is, again, that relationship between affiliate and network. It explains the reason why we always look for Well, what is going to happen over the next five years? the affiliate can the strongest affiliates, because we know that strong I think there will be more competition. If the rules change, I think enhance the network programing. And the affiliates always look at there will be more programing ideas; I think there will be more the strongest network, because they know that having the better creative organizations to come into being. But basically, in terms of at the network will enhance their local image. The business started general statements, I think the industry is going to remain healthy; I grassroots level. It started with local stations, and that's the strength think it will continue to have advertiser support so long as we of the enterprise. continue to serve the public. I But it may not always be. would like to think that some of the cable things will grow. But I also think some of the other new technologies are going to compete Yes, it will. What's going to replace it? with themselves. I think the advent of the cassette recorder -as more and more people buy them and bring them into the home and have DBS. the ability to rent their programs on weekends or whenever they want If you told me today, we can take Dallas or 60 Minutes, and put them them, and, more importantly, to see the things they want to see when on an independent channel on a cable operation so it goes into the they want to see them -I think that's going to be a competing factor home free and clear of any local station involvement, I'd be petri- in the pay television universe. Why do I have to pay for a whole fied. month's worth of stuff that I can only watch when certain things are The strength in the local market is that local station identity. I programed when I can rent my things for less money and watch what mean, when the schools are closed, when there's a storm, the weath- I want to watch when I want to watch it? er is going to be bad, there's a strike at the neighborhood plant-they But I get right back to some basic business premises, and that is, if get that information from that local station. I want to be part of it. To you continue to satisfy your customers, and if you continue to worry suddenly say we could cut that out -for what purpose? Why give up about your audience, and provide them with the best that's available, all of that? then you don't have to worry because they will keep coming back to you. To get 100% clearance 24 hours a day. That's what I said earlier. Our future is in our hands, so long as we're smart in how we spend our money and continue to keep our But we've got almost 100% clearance with the programs we provide; eye on serving the public, and do things for its purposes and its we've got the best clearance going this season that I think we've ever interests, and not for selfish reasons, then the business will follow. had. We have tremendous clearance going for the '83 -84 season. And if we lose sight of that, then that's when we're going to start But the force of history says -or at least the popular reading is-that developing problems. nearly all stations will be independents in another decade. Are you telling us that broadcasting is going to experience a resur- Why would they want to be? Why would the affiliates want to? gence as the favored medium? Or has it never lost it? Because they're doing the same thing you're doing. You're hedging I don't think it's ever really lost it. I think what we have are recogni- your bet with DBS, they're hedging their bets by setting up other ad tions changing. But the public has never lost its love affair with hoc networks. television.

Broadcasting Oct 24 1983 54 Hill hears more copyright debate Hearings center on proposal to cut CRT's latest tee structure Proposed legislation (H.R. 2902 and H.R. 3419) that would nullify the Copyright Roy- alty Tribunal's latest hike in the compulsory license fees cable systems must pay to im- port distant television signals was debated Eflros, Turner, Wheeler and Bliss before a congressional panel last week. It was the first of a series of hearings in which tion that can say that it directly compensates systems liable for the new copyright fees, the House Copyright Subcommittee will ex- copyright holders for its national cable audi- 76% had to drop one or more signals. On the amine the compulsory licensing scheme and ence. It may be that others are providing average, a system dropped 1.76 signals," related issues. The witnesses were all propo- increased compensation as well, or that they Wheeler testified. nents of the legislation; opponents will get a intend to do so in the near future," the con- Wheeler also said that other problems chance to state their side at a later hearing gressman said. were created by the raise in fees. "Many not yet scheduled. Subcommittee Chairman Robert Kasten - cable operators, required by contract with a Congressmen Mike Synar (D- Okla.) and meier (D -Wis.) felt the CRT had "misused local government to continue to provide Sam Hall Jr. (D- Tex.), who introduced the its authority." Kastenmeier objected to the these overpriced distant signals, had to corn - bills, testified along with cable industry increase last year and filed a statement with pensate for this new cost with increased rates spokesmen, including superstation owner the appellate court supporting the National charged to the consumer or cancellation of Ted Turner, all of whom urged support of the Cable Television Association's appeal and plans to use previously available revenue to measures. request for a stay pending judicial review upgrade cable system facilities and expand Synar's bill would permit cable systems, (BROADCASTING, Dec. 13). and improve services," Wheeler said. regardless of size, to carry three distant inde- "Tice CRT was designed by us to adjust "Imagine the position the operator will be pendent signals without paying fees based rates not to put companies out of business," in at franchise renewal time when the sys- on the CRT's 3.75% rate. Synar argued that Kastenmeier said, but he stopped short of tem's history has featured rate increases, the rate hike discourages rural cable systems supporting either measure. dropped channels and lack of upgrading all from expanding their programing. Synar is a Other committee members felt the prob- because the CRTaltered the economics of the member of the copyright subcommittee. lem would best be solved by repealing the system," Wheeler added. "Literally millions of cable viewers have ac- compulsory licensing scheme altogether and Wheeler asked the subcommittee mem- tually lost channel options," he said. Even letting the marketplace set rates. Representa- bers to protect compulsory licensing. "The more troubling, Synar said, is that the "CRT tives Barney Frank (D- Mass.) and Harold compulsory license is essential because it is rate increase runs counter to the deregulation Sawyer (R- Mich.), who said the measures the only methodology which can successful- policy of the FCC -effectively reregulating did not go far enough, suggested repeal. ly overcome the logistical nightmare of ob- a deregulated aspect of the cable industry." They introduced a bill in February taining rights and paying for thousands of According to the CRT ruling, which was (H.R.1388) that would make cable systems programs on multiple channels on thousands devised to offset the FCC's repeal of its syn- transmitting distant signals subject to full of cable systems," he said. dicated exclusivity and distant signal rules, copyright liability by Jan. 1, 1985 -a provi- Hall's bill was endorsed by Mutter, who large cable operators (those that generate sion vigorously opposed by the cable indus- explained how the rate hike affected super- more than $214,000 in basic cable revenues try (BROADCASTING, Feb. 14). That bill stations. "Where systems have dropped during one of the CRT's six -month account- would pose some problems for broadcasting these signals, or refuse to add them because ing periods) are required to pay 3.75% of too. It calls for repeal of the FCC's must - of these fees, gaps are created in the national their basic revenues for each distant inde- carry rules. coverage of such networks. This will reduce pendent signal and one -fourth of that amount The negative impact of the rate increase their advertising revenues, will restrict their for each distant network affiliate that they on cable systems was emphasized by NCTA direct program payments to copyright own- would not have been able to carry under the President Thomas Wheeler, who said that 10 ers. This frustrates the evolution from a distant signal rules. million homes have lost cable television compulsory license system for distant sig- Hall's bill, H.R. 3419, takes a different channels. "According to a recent survey of nals to a fully licensed system," Turner ar- approach. (Hall sits on the subcommittee's 25 of the cable industry's 30 largest multiple gued. parent, the Judiciary Committee.) system operators (MSO's), of those cable Stephen Effros, executive director, Corn- His bill would exempt cable systems from paying the higher license fees for carrying Finished. The long- brewing legal wrangle what the bill calls "national cable broadcast between Tuesday Productions, San Diego, and the American Federation of Television and Radio Artists, apparently is networks "- superstations that pay for na- over. A court- approved agreement has been reached settling all the tional rights to their programing. If the bill litigation between Tuesday and AFTRA and its locals and between the production company becomes law, the immediate beneficiary and the Screen Actors Guild, whose case did not come to trial. The agreement provides would be Turner's WTBS(TV) Atlanta, which that financial details of the settlement not be disclosed, but a Tuesday spokesman said the claims to pay national rates for its syndicated sum was "substantial." Tuesday won a judgment against AFTRA last year for $10.4 million in damages programing. A companion measure has also in an antitrust suit charging the union's contract barred signatory advertising agencies from been introduced in the Senate (S. 1270) by dealing with nonsignatory producers such as Tuesday Senator Dennis DeConcini (D- Ariz.). (BROADCASTING, July 12, 1982). Tuesday later sued SAG, but this case has not come to trial. Late last year AFTRA filed for to Hall's bill would also require that a sta- bankruptcy protect the unions finances pending an appeal. AFTRA said the tion's national audience be measured regu- settlement provides for dismissal with prejudice of judgment against the union and its locals. It this larly by a major rating service and that its said means no similar suit may be advertising rates reflect the national audien- by the plaintiffs on the same grounds and that all pending litigation against AFTRA and SAG is nullified. ce. "Today, WTes is clearly the primary sta-

BroadCesGng Oct 24 1983 55 munity Antenna Television Association, and Roy Bliss, executive vice president of Unit- Moro flexibility, please. The National Association of Broadcasters has asked the FCC to ed Video, the satellite carrier for WON -TV amend the rule that requires broadcasters to give notice to parties if their telephone calls are Chicago, also argued for relief from the rate to be broadcast. hike and urged support of the bills. In a petition for rulemaking, the NAB noted that the commission has not yet acted on a 1975 petition by Doubleday Broadcasting that addressed recorded conversations. The NAB suggested that the commission re- examine its rule for both live and recorded conversations at the same time. The NAB asked that line broadcasts of commercials be permitted if parties are informed Supreme Court immediately after answering the telephone that they are on the air; that in recorded conversations intended for airing the initial greeting may be broadcast provided that immediately after to rule on the telephone is answered, broadcasters identify themselves and their stations and tell the other parties that the communication may be played on the air, immediately and that broad- college football casters may record conversations without broadcasters immediately identifying themselves if at some point during the taping explicit consent for subsequent broadcast is obtained from rights cases the parties being called.

It agrees to review decisions pendent Television Stations. It said the out- place during the 1982 season. And in July, holding that NCAA is illegally lawing of the rule giving the NCAA exclu- Justice Byron White stayed the effectiveness negotiating TV rights sive rights to negotiate the sale of the of the appeals court's decision pending the in place of individual schools television rights to the members' football completion of the judicial review. The high games would permit INTV members to deal court's decision last week assures the ar- The Supreme Court will decide whether the with colleges for the rights to televise their rangements will continue through the re- National Collegiate Athletic Association's games-as the stations are eager to do. mainder of this season. A decision is not exclusive control of television rights to The appeal of the district court's decision expected from the Supreme Court until next member colleges' football games violates last year kept the existing arrangements in spring. federal antitrust law. Thus far, a U.S. district court and a U.S. appeals court have held that the control-under which NCAA has assigned television rights to ABC, CBS and FCC lifts restrictions on Class IV's, Tltrner Broadcasting System Inc. is illegal. Last week, the high court agreed to review the case. STV and multicity ID's 'Rvo football- minded universities that probably could negotiate lucrative contracts Commission also sides with The cities they want to use in that ID also for themselves-Oklahoma and Georgia - WINZ(AM) in fairness doctrine must be located within their principal -city filed the antitrust suit, which jeopardizes case involving editorializing contours. television contracts worth $281 million Under the change, a broadcaster can in- (BROADCASTING, Sept. 20, 1982). The The FCC moved farther in its deregulatory clude any city it wants in its ID, even if that broadcast networks have four -year contracts course last week. At its open meeting, the city is outside its principal ID city contour as extending through the 1985 season for which FCC proposed to increase the nighttime long as it mentions its city of license first, each is paying $131.8 million. TLrner is in the power of Class IV AM stations; loosened its and the broadcaster doesn't have to ask FCC second year of a two -year contract for which multicity identification rules; further relaxed permission. it paid $18 million. its subscription television rules, and pro- The FCC also made it easier for The lower courts have upheld the univer- posed to change its procedures to permit FM broadcasters to get into the STV business. sities' contention that the NCAA rule giving and TV licensees to upgrade their stations - Specifically, under the changes adopted, the association the exclusive right to sell in situations where there are additional chan- broadcasters won't have to apply for FCC television rights of the member colleges' nels for which newcomers have an opportu- permission to offer STV; all they have to do football games to the networks is per se price nity to compete-without having to confront is notify the commission by letter within 10 fixing and thus a violation of the antitrust competing applications. days of the start of their operation that law. In September 1982, U.S. District Judge And in another action, the commission they're doing that, identifying the make and Juan Burciaga in Oklahoma ruled on the is- upheld a staff ruling rejecting a complaint by type of encoding system being used and as- sue, and in May, the U.S. Court of Appeals Florida Power and Light Co. that WINZ(AM) serting that their operations are in compli- for the 10th Circuit. Miami had violated the fairness doctrine and ance with FCC rules. The appeals court held that the arrange- personal attack rule. The commission also said it would permit ment restrained trade through an illegal re- Class IV AM stations could win big. STV licensees to operate under less stringent duction in the number of games that are tele- Under current FCC rules, they're authorized technical transmission standards than con- vised. Under the contracts, ABC and CBS to operate with a maximum power of 1,000 ventional TV operators. each allow 82 different teams to appear over watts during the day, but have to cut power to Under another FCC plan, it should be a two -year period; no school appears more 250 watts at night. The commission pro- easier for FM and TV broadcasters to up- than six times. Each network televises at posed to permit all of them to put out 1,000 grade their facilities. least 35 NCAA games nationally or region- watts at night. According to the proposal, applications ally each year. Those Class IV's that, because of co- for FM and TV assignment changes could be The NCAA, in seeking Supreme Court channel or adjacent channel protection re- approved, without exposure to competing review, said that rather than restraining corn- quirements, cannot operate at a full 1,000 applications, in cases where the commission petition, the contracts helped member watts during the day will still be able to use assigns additional channels to the same corn- schools compete with other forms of enter- higher power at night, the FCC said. munity for others to seek. tainment. It also said that the appeals court To make moves easier, the FCC also pro- In its notice of proposed rulemaking, the decision, if not reversed, would affect more posed to redefine the nighttime power in- FCC said the proposal would enable licens- than college football. "Almost every suc- creases as minor changes. ees to institute service on a new channel cessful professional sport [that] has pooled Commented FCC Chairman Mark faster and more cheaply than they could oth- and sold TV rights as a package to one or Fowler: "I think the Class IV's have needed a erwise; the proposal also would encourage more networks" would be affected, the asso- break for a long time." licensees to upgrade their service since they ciation argued. Under current FCC rules, licensees wouldn't risk losing out to competitors, it Lining up on the Oklahoma -Georgia side that want to use multicity identifications said. in the dispute was the Association of Inde- must first apply to the FCC for permission. The FCC asked whether the case law

Broadcasting Oct 24 1983 56 (Ashbacker) required that all newly assigned ther the access rules nor the court- mandated have to file tariffs, but they only have to file channels be available for application when breakup of AT &T required." those on 14 days notice, and they don't have all "expressions of interest cannot be accom- The access charge decision, which would to include cost -support data with those. Un- modated." be overturned in part by bills pending before der the order, carriers the commission opts to In its complaint, Florida Power and both houses of Congress, would, among oth- forbear from regulating don't have to file Light Co. had charged that wuvZ had violat- er things, force residential telephone users to tariffs at all. ed the fairness doctrine and personal attack pay a flat monthly fee of $2 to make inter- In its order, the FCC said the domestic, rule in airing a series of announcements and state calls. The decision, which the commis- interstate services of miscellaneous common editorials opposing a rate increase the utility sion has insisted should lead to lower long - carriers, domestic satellite carriers, Western was seeking. distance rates, also lays the ground rules for Union Telegraph Co., international record WINZ had agreed that the proposed rate how long -distance telephone gompanies pay carriers and facilities-owning interexchange increase was a controversial issue of public for access to local telephone company facili- carriers affiliated with exchange telephone importance, but it also had contended that it ties used to complete interstate telephone companies are eligible for regulation under had provided "more than a reasonable op- calls (BROADCASTING, Jan. 3). the streamlined scheme. It said it would for- portunity for the presentation of significant In other news on the common carrier bear from regulating domestic satellite re- viewpoints." WINZ noted that while it had front, the FCC, at an open meeting last sellers, resellers affiliated with exchange run 330 75- second editorials opposing the week, decided to loosen its regulatory grip telephone companies, and specialized com- rate increase, it had also run, free of charge, on other common carriers and launched an mon carriers such as MCI or GTE Sprint. 198 90- second spots written by FPL that ar- inquiry into how it should regulate AT &T In a move long advocated by former Com- gued for the increase. after the divestiture. missioner Anne Jones, the FCC also In a letter to FPL, the Mass Media Bureau In its so- called "competitive carrier" pro- launched a notice of inquiry to explore how said it didn't appear that FPL had satisfied its ceeding, the FCC expanded upon its deci- it should regulate AT &T's basic interstate burden of showing that contrary viewpoints sions to "streamline," or to forbear from, services after the divestiture. weren't broadcast in the station's overall pro- regulation of "nondominant" common car- The FCC said it was interested in informa- graming. riers -those it says don't have the market tion on the costs and benefits of continuing It also said it wasn't necessary to deter- power to charge "unjust or unreasonable" its current level of regulation of AT &T mine whether a personal attack had oc- rates. through 1990, possible options for reducing curred, when a station had an outstanding Those carriers the commission finds that regulatory oversight and how AT &T's offer of time to the complainant, as it had qualified for streamlined regulation still future market power can be assessed. here. And the bureau said it couldn't find that the station had been unreasonable in finding that its offer of reply time was reasonable within the meaning of the personal attack rule (BROADCASTING, May 2). MPAA urges action against In upholding the bureau, the FCC noted that, whether the fairness doctrine and per- countries stealing satellite feeds sonal attack rules were applicable or not, the licensee had granted FPL access to its facili- It wants U.S. Trade Representatives One criterion specifies that a country ties, and FPL accepted that offer. "Under the economic sanctions to "must not engage in the rebroadcast of U.S. fairness doctrine and personal attack rule, a stop Caribbean countries' copyrighted material through a government- licensee is required to do nothing more," the unauthorized use of programing owned entity without the express consent of FCC said in a press release. the copyright holder." The Motion Picture Association of America Other applicable criteria require the Presi- has urged the Reagan administration to use dent to consider the extent to which a coun- provisions of the Caribbean Basin Recovery try permits foreign nationals to obtain rights Act to apply pressure on countries where in "intellectual property, including patent, FCC postpones entrepreneurs are "pirating" U.S. -made pro- trademark and copyright rights" and to graming from domestic satellite transmis- which it prohibits its nationals from retrans- implementation of sions. The programing is intended for a U.S. mitting material of U.S. copyright owners. audience, but the footprints of the satellites "without their express consent." access charge extend to Central America and the Caribbe- The programing at issue -intended for an. In the Caribbean alone, the MPAA says, distribution by U.S. domestic satellites to It also sets inquiry into how the piracy threatens the more than $20 mil- cable television systems and television sta- to regulate AT &T after breakup lion in revenue the theatrical and television tions in the U.S. -includes syndicated se- divisions of the motion picture companies ries and features from superstations, such as The FCC's controversial access charge deci- earn there annually (BROADCASTING, July WTBS(TV) Atlanta, WOR -Tv New York and sion, which the commission has been bally- 4). WGN-TV Chicago; sports, entertainment and hooing as one of the most important tele- The MPAA offered its views last week in children's shows on cable origination net- phone decisions ever, will be delayed -not comments filed with the Office of the U.S. works, including USA Network and Nickel- because congressional critics have had their Trade Representative in a proceeding to de- odeon, and feature films and special pro- way, but on the FCC's own say -so. termine the criteria for designating countries grams on pay television networks such as In an order last week, the FCC said the to benefit from the recently enacted Caribbe- Home Box Office and Showtime. decision, originally scheduled to go into ef- an Basin Economic Recovery Act. MPAA says some of the copyright holders fect Jan. I-the same day AT &T is supposed The act is designed to promote the eco- intend to scramble the signals of their pay to divest itself of its local telephone compan- nomic development of 27 countries and ter- television programing. But at present, it ies -now isn't scheduled to go into effect ritories in the region by providing them with adds, "all of this programing is currently until April 3 (although the FCC said it would duty-free treatment and other benefits. receivable to anyone with an earth -receive "consider" putting the decision into effect But it establishes criteria that a country station located within the satellites' foot- earlier than that if it can). must meet to be designated as eligible for aid prints." And those footprints, MPAA notes, In a news release, the FCC said the and the President may consider in determin- cover a large section of the western hemi- mounds of tariff materials it had received ing whether a country should be designated. sphere. from AT&T and local telephone companies The MPAA says some of those provisions - MPAA says theatrical and television in- responding to the access decision had raised which it helped write into the act -should be come of U.S. program owners are threat- "many substantial and controversial issues applied to deny aid to countries taking with- ened in the area because of the traditional which must be resolved, including questions out compensation the satellite- distributed sequential release patterns. Motion pictures about many new rates and terms which nei- material of U.S. companies. are not released to theaters in the Caribbean

Broadcasting Oct 24 1983 57 expected to should be created by docket 80- Paper dispute. FCC has denied Lansing branch of American Civil Liberties Union of Michi- 90). gan -and its own Mass Media Bureau -review of Review Board decision granting license McKinney also said the bureau will rec- renewal of Gross Telecasting Inc. for WJIM- AM -FM -TV Lansing, Mich. ACLU and Mass Media ommend, in a notice of proposed rulemak- Bureau had contended that Gross violated page limit in its opposition by incorporating ing, new processing procedures to deal with material from its briefs before the board. In 3 -1 vote (with Commissioner Henry Rivera LPTV applications that come in after the dissenting), however, commission disagreed, contending that Gross opposition had been commission lifts its current application self -contained document and that no reference to outside material was needed to under- freeze. And McKinney said the notice might stand argument. Gross has proposed sale of TV station to Universal Communications Corp. recommend eliminating the current LPTV for $48 million (BROADCASTING, July 25). Buyer is new venture of Forstman Little & Co. and John cut-off procedures, permitting consideration D. Backe, former CBS president. of the applications on some sort of first- come, first-served basis. O and Central America until 12 to 18 months But, MPAA added, "government entities after U.S. theatrical release, "sometimes in other Caribbean countries are reportedly long after they have been shown on U.S. using U.S. satellite programing without au- Rivera criticizes domestic pay cable television by means of thorization." satellite transmission." Accordingly, MPAA said, the President The mandatory and discretionary designa- should withhold designation from any coun- planto repeal tion criteria were written into the Caribbean try that retransmits U.S. copyrighted pro- Basin Initiative largely because of the un- graming without permission. MPAA also rule of sevens authorized rebroadcasting of U.S. satellite said that as for the discretionary criteria, the programing by the Jamaican Broadcasting President should determine whether the Commissioner says FCC proposal Corp., an agency of the Jamaican govern- copyright act of a particular country pro- will lead to concentration of ment. MPAA said it and the Jamaican gov- vides a nondiscriminatory procedure for es- control by large firms and will ernment have since entered into "good faith tablishing ownership of copyrights, prohib- hinder purchases by minorities negotiations" aimed at reaching a license its the unauthorized use of copyrighted agreement under which JBC will obtain works and provides injunctive and monetary The FCC's proposal to re- examine the need broadcast rights to U.S. television material. remedies for infringements of copyrights. for its rule of sevens, which restricts broadcast ownership to seven AM's, seven FM's and seven TV's (no more than five VHF's), McKinney warns of deregulation appears to go too far. That was the message FCC Commissioner Henry Rivera took to roadblocks at state, local levels the Texas Association of Broadcasters. "The simple truth is that the seven- station Mass Media Bureau chief tells rulemaking adopted by my fellow commis- communications bar that FCC sioners contemplates regulatory and philo- efforts may be thwarted unless sophical changes that are far too sweeping, federal government steps in and which carry with them too much potential for harm, for me to support it in good To insure that its efforts to deregulate aren't conscience," said Rivera, who lodged the thwarted down the line, the FCC should pre- sole dissent when the commission adopted a empt state and local government regulation, notice of proposed rulemaking on the subject James McKinney, FCC Mass Media Bureau last month (BROADCASTING, Sept. 26). "I chief, said at a Federal Communications Bar hope my colleagues will revise their thinking Association luncheon in Washington last and opt for a more moderate stance." week. One of the commission's mistakes, Rivera "As we move to deregulate at the federal suggested, was to lump radio and TV togeth- level, we cannot ignore what is happening at er. Rivera said he could have supported a the local and state levels," McKinney said. proposal limited strictly to radio ownership, "Mini- FCC's, disguised as public utility since there are many more radio outlets than commissions, cable franchising authorities TV, since radio ownership is diffused over a and public health and radiation authorities broad range of owners (only 27% of the are now ready and willing, and some are more than 9,000 radio outlets being owned even able, to fill any vacuum created by in groups of three or more, he said) and since FCC unregulation," he said. "And I think it radio is increasingly becoming a secondary entirely appropriate, in these days of federal McKinney source of information. forbearance, to pre-empt the states from en- TV, however, he said, is not characterized tering those areas. Unless we take that task, tions service and the federal government has by the same abundance and ownership diver- the marketplace will be strewn with local to step in to protect the national communica- sity. "It is also the dominant information and regulatory waste and abuse. New technol- tion system." entertainment medium for most Ameri- ogies will grind to a halt, and competition In a question and answer session, McKin- cans," he said. will disappear very rapidly as nationwide ney added that the commission shouldn't "Regulatory policies that may be perfectly communications systems attempt to over- permit itself to be hamstrung by precedent acceptable for industries involving fungible come dozens, perhaps hundreds, of varying that has sketched in the boundaries of state goods, like steel, breakfast cereals or appli- standards and philosophies." and federal jurisdictions. "You can't keep cances should be strictly scrutinized before McKinney also said the First Amendment going back to prior precedent ... when the they are applied to businesses involving in- was the first and best example of federal pre- technology has dramatically changed the en- formation dissemination," he said. "Accord- emption. "There are no federal rules regulat- vironment," he said. "That's something you ingly, the economic analysis expounded by ing newspaper or magazine content, and lawyers can fight in court for the next 20 the commission in this proceeding, if ulti- states may not enter the forbidden area of years." mately accepted, would allow for the place- regulation. We should not be afraid to follow On another topic, McKinney hinted that ment of numerous information outlets under that model frequently and with courage," he the bureau won't be champing at the bit to the editorial control of just a few firms. This said. recommend the creation of new application - prospect is extremely disturbing," he said. "Frankly, I believe we can either pre-empt generating services until it clears its plate of He also said he "wholeheartedly" disa- now or pre-empt later -when local regula- those already authorized (for example, low - greed with another of the FCC's premises: tors strangle innovative local communica- power television and the new FM's that are that the public interest in diversity of opinion

Broadcasting Oct 24 1983 58 may be better achieved by encouraging me- has made inroads into the television market, equal -time law would not be triggered by the dia conglomeration than by fostering a maxi- is often more extensively regulated than President's Saturday noon talks over several mum diversity of ownership. According to broadcasters by local franchise authorities," radio networks until the Republicans and Rivera, the commission's argument is that if he said. Democrats nominate their presidential can- entities are permitted to own more stations Another premise for the TV deregulation didates. Fielding also said in a memo that than currently allowed, they are more likely proceeding is that competition with TV is on during the primaries, the law would apply to form new networks or produce more the increase, he said. "The problem I have only to "legally qualified" candidates. original programing. with this rationale ... is that much of this Conceivably, however, one or more such "I find this argument unconvincing," he new competition is not here yet, and that candidates could emerge. Hustler publisher said. "These rules haven't prevented the for- which exists has very little audience penetra- Larry Flynt has announced his intention to mation of 19 radio networks. They also tion. Undoubtedly, residents of several ma- challenge the President for the Republican haven't prevented several companies from jor markets around the country have access nomination. But, under the FCC's policies, owning a complement of major -market tele- to some of these new choices. But what neither is a legally qualified candidate. vision stations giving them nearly the same about the markets like Washington, D.C., To become one in a presidential primary, a or comparable audience penetration as the which has no cable or LPTV? What about person must have made a formal announce- network -owned stations. If penetration corn - smaller markets, where there is no realistic ment and qualified for a place on the ballot. parable to the O &O's is necessary to form a prospect for a video explosion in the near Qualification on the ballot in 10 states would sizable independent programing venture, as future ?" make the person a candidate nationally. the commission has suggested, why didn't Since Reagan has decided not to make a for- these companies do so in years past? mal announcement until possibly early in "Now, with the advent of cost -effective January, there is no immediate problem for satellite delivery technology, such new tele- Reagan cleared stations carrying the Saturday talks. And un- vision programing ventures are beginning to til Flynt qualifies as a legal candidate on a emerge. And with the authorization of direct to continue ballot somewhere, he does not pose a prob- broadcast satellite service, multichannel lem either. multipoint distribution service and low - radio broadcasts Confusing the issue are the standards the power television, the prospects for addition- Federal Election Commission uses to deter- al networks have been further enhanced. President Reagan may have approved the mine whether a person is a legally qualified "It is far from apparent that expanded formation of a committee to work for his re- candidate. The FEC considers both Reagan group ownership is necessary to promote di- election, but that does not mean his appear- and Flynt legally qualified candidates since versity of program sources or new networks ances on radio or television raise equal -time they have filed papers with it and are raising in either radio or television. Surely a more questions. Unless he officially announces and spending money. persuasive case should be required before for re- election and qualifies for a place on a However, in 1979, in a ruling involving making so radical a departure from our tradi- ballot, he is not a candidate as far as the FCC candidate Reagan, the FCC made clear its tional approach to media diversity," he said. and the Communications Act are concerned. standards are different from the FEC's, and Rivera added that he was disturbed that The White House last week said its coun- that in cases involving the use of broadcast- the commission had showed so little regard sel, Fred Fielding, determined that the ing facilities, the FCC's standards apply. l7 for the "detrimental" effect the proposal would have on minorities and other newcomers who want to buy their way into the business. "Elimination or substantial relax- ation of the multiple ownership rules is like- In the battle for ratings, ly to seriously impair entry and participation by all but very large media conglomerates," he said. "It will do this by allowing these you need the latest well -financed entities to bid up the price of stations in most markets significantly, mak- news, weather, and sports! ing entry all but impossible for anyone but them. Don't sell sports short. It's an inte- latest reports, summarized by "The expanded presence of large group gral part of your newscast. And league every ten minutes a will it very difficult for -for owners also make latest small broadcasters to compete," he said. unless you have SportsTicker, "snapshot" of the updates "This economic phenomenon may be per- you're not airing the latest results.' from all events. You also get daily fectly acceptable to industries not character- SportsTicker brings you scores schedules with sites & times, team ized by technical scarcity, and not affected and bulletins first -as they hap- standings, league leaders & stats, with the nearly unique capacity to influence pen, from all major Pro & NCAA "Sports News in Brief", a trivia quiz public opinion. However, rigid reliance on Division I sporting events, up to and more. the free market is extremely hazardous in the a full hour ahead of other wire Prices for the Broadcast Sports sensitive domain of broadcast ownership." services. Wire start as low as $70 a week. While Rivera conceded that the seven -sta- SportsTicker has been the in- (Less if you use your own printer). tion limit is arbitrary, it has, he said, prevent- dustry standard for years. Now Our Ticker service starts as low as ed concentration of the broadcast media into with our new "Broadcast Sports $50 a week. the hands of a few. Wire ", you get the complete, up- For further information call Rivera also said his primary objection to to-the -minute sports scene ata 800 -431 -2602 (914- 725 -3477 in the commission's TV deregulation proposal glance...on a quiet broadpage NY and Canada), or write (BROADCASTING, July 4) is its "analytic printer. SportsTicker, 2 Overhill Rd.- 3rd FI., overkill." Our new Sports Wire delivers the Scarsdale, NY 10583. "One of the reasons given for revisiting these rules was that they hinder television licensees' ability to compete with less regulated video services. But this is little more than a paper tiger. Neither DBS nor LPTV is now a reality, nor are they likely to become 800 -431 -2602 914 widely available in the immediate future," -725 -3477 SPØRTS7TCKER he said. in NY and Canada The "Official Score Reporting Service" "Cable television, the only service that of Nine Pro Leagues & Assns.

Broadcasting Oct 24 1983 59 Producers' answer to prime access: syndicated soaps

Telepictures and Metromedia close what the company is asking in license Magid survey said it would make no differ- will co- produce 'Rituals'; fees from stations for rights to the program, ence to them if the show they normally weekly half -hour has been cleared but said they are "higher than those for other watch following the evening news was taken by Gannett and Outlet stations; syndicated shows," many of which rely on a off the air, while 36% said they'd be "some- others working on serials half -year of rerun episodes to recover costs. what upset" and 16% said they'd be "very include Paramount and Lorimar Telepictures retains the rights to distribute upset." Among viewers of sitcoms, 65% Rituals to foreign markets. were indifferent while 27% said they'd be A serialized drama for prime access, ru- In mounting a soap opera for prime ac- somewhat upset and 8% said they'd be very mored for weeks to be in the works at Tele- cess, Telepictures and Metromedia hope to upset if their show were canceled. Viewers pictures Corp. ( "Closed Circuit," Sept. 22), score the kind of success soaps have of PM Magazine included 58% in the "no surfaced with a bang lastliresday (Oct. 18) achieved in prime time in other countries, difference" category, and 31% in the "some- when the company announced it will be co- according to Robertson. The British Broad- what upset" and 10% in the "very upset" producing the series with Metromedia casting Corp.'s Coronation Street, which categories. Broadcasting. The half -hour strip, which airs twice weekly from 7:30 to 8 p.m., is For viewers of Entertainment Tonight, has also been cleared by the stations of Gan- consistently among the Untied Kingdom's 57% were indifferent, 43% would be "some- nett Broadcasting and Outlet Broadcasting, top five rated programs and there are suc- what upset" and none would be "very up- is the first of a number of syndicated soap cessful prime -time half-hour soaps running set." operas proposed for the next season to re- on Australian television. By being the first to launch a syndicated ceive commitments from major broadcast The companies also hope to fill a void in continuing drama in prime access, Telepic- groups. The co-production agreement, prime access, a time period they and other tures and Metromedia hope to have gotten "a which carries, according to Telepictures, the programers believe is ready for an alterna- leg up" on any competition that may materi- largest annual budget in the history of TV tive to the game shows, information/enter - alize, according to Michael Garin, Telepic- program syndication, links one of the fastest tainment magazines and off -network situa- tures president and chief operating officeer. growing producton/syndication companies tion comedies that have dominated it in Serials are a genre that attracts unusual with the operator of independent television recent years. Research conducted for Tele- amount of viewer loyalty, said Garin, and stations. pictures in January by the consulting firm of although that can give them a lifetime of Rituals, as the series has been tentatively Frank Magid Associates Inc. found there is a many years, even decades, as evidenced by titled, is based on a novel by Charlene Keel, surprising lack of loyalty to many of the some of the more popular daytime soaps on who is also writing the pilot episode. It cen- shows airing in access now, according to the three major networks, it can make it ex- ters on life at an exclusive women's college Telepictures executives. tremely difficult to launch competing serials in a small town near Washington, and the Telepictures did not gather information on in the same time period. women's adventures and romances. viewers' feelings about its own Peoples Rituals will be produced on tape in Los There will be 52 episodes a year, distribut- Court in the survey, in part because the pro- Angeles by the newest division of Telepic- ed to stations on a cash/barter basis, with one gram was not airing as widely in access then tures Corp., Telepictures Productions, head- minute reserved for national advertising. as it is now. The Magid study used a national ed by Frank Konigsberg. Ken Corday, pro- The program's $ 14- million annual budget sample of about 800 respondents, a sample ducer of the daytime series, Days of Our will be four times that of Peoples Court, the Telepictures was advised was large enough Lives (NBC) and The Young and the Restless hit prime access series Telepictures launched to discover what it was looking for, informa- (CBS), is executive producer. A pilot will be two years ago, according to Dick Robertson, tion about vulnerability of programs in ac- ready for screening in January, according to senior vice -president for sales and marketing cess. Konigsberg, and production of the series at Telepictures. Robertson would not dis- Nearly half (47 %) of respondents to the will begin next summer. With the Metromedia, Gannett and Outlet stations lined up to carry Rituals, Telepic- tures and Metromedia have already cleared about 33% of U.S. television homes. The 17 stations included in the deal are: Metrome- dia's wNew -TV New York; KTTV Los Ange- les; wFt.D -TV Chicago; wCVB -TV Boston; wTTO(Tv) Washington; tuneTv Houston, and KNBN -TV Dallas; Gannett's wxi -TvAt- lanta; WTCN -TV Minneapolis; KBTV(TV) Den- ver; KPNX -TV Phoenix; KOCO -TV Oklahoma City, and Outlet's wJAR -TV Providence, R.I., wCMH-TV Columbus, Ohio; wCPx -TV Orlan- do, Fla.; KoVR(rv) Sacramento, Calif., and KSAT-TV San Antonio, Tex. Metromedia's independent stations are said to be planning to run the serial in prime time rather than access, an arrangement one Telepictures spokesman said the would like to 'Ritual' announcement. Presenting the news of the Telepictures- Metromedia program ar- company make with other independent stations. rangement were (l -r): Dick Robertson, senior vice president-sales and marketing, for Telepic- Other serialized dramas being proposed tures; Frank Konigsberg, president of Telepictures Productions; Bob O'Connor, vice presi- for the syndication marketplace are Para- dent and general manger of WNEW.TV New York; Dick Block, executive vice president of mount Television's of Angels and, ac- Metromedia, and Michael Garin, president of Telepictures Corp. City cording to some sources, a series from Lori-

Broadcasting Oct 24 1983 60 mar. City of Angels is designed for early or have worked on such network serials as Angels would be close to that for Rituals, at late fringe, according to Steve Goldman, Search for Tomorrow, As the World Turns about $250,000 per week. vice president and Eastern regional sales and The Doctors, would write the new series, Insiders at Lorimar confirmed a serial is manager for Paramount, and is based on the which, according to Goldman, will not be a being discussed there, but would not reveal off-camera life and relationships of the star "firm go" until Paramount has lined up com- any details. of a late -night talk show host. Eugenie Hunt mitments from advertisers for 52 -week runs In addition to Rituals, City of Angels and and Ralph Ellis, the husband/wife team who and from stations. The budget for City of the Lorimar series, there are two nonseria- World Series scores for ABC-TV Buoyed by four of the five Nbrld Series baseball games, ABC which averaged second with 18.2/27, beat out CBS's Mississip- sailed into first place in the prime time ratings for the third week pi with A Team (22.1/33) and was able to maintain its edge over of the new season (ended Oct. 16). CBS, which won the first two CBS the remainder of the evening with Remington Steele (18.4/ weeks of the new season, fell to second place during the third 26) and TV's greatest commercials special (14.2/23). week with 18.0/28 to ABC's 20.2/32. NBC finished in third place The second game of the World Series (26.8/40) easily gave with 15.3/24. Wednesday night to ABC with an average 26.4 /40. For the run- ABC was first on five nights - Tuesday, Wednesday, Friday, ners up, CBS averaged 17.6/27, while NBC averaged 15.3/23. Saturday and Sunday. CBS took Monday and Thursday nights. The evening began as a virtual toss -up between CBS and NBC, The first three games of the Philadelphia Phillies- Baltimore Ori- with the former's Whiz Kids and the latters Real People scoring, oles World Series were among the five top -rated programs of the respectively, 15.7 and 15.6 ratings and tied for shares at 24. A week, while Sundays game ranked sixth (although it fell 16 CBS made -for-TV movie, starring Three's Company's John Rit- minutes short of running into prime time). ter, pulled an 18.6/28-noticeably better than NBC's lineup of Among the week's other top 10 programs, Simon & Simon Facts of Life (16.8/24), Family Ties (16.1/23) and a Candid moved up more than five rating points and six places compared Camera special (13.7/21). to the week before to rank third with 26.0/39. AfterMASH was In the only regular-night lineup in the week, other than Satur- toppled from its two-week hold on first place and slipped 1.8 day night, CBS won Thursday with an average of 22.7/35 com- rating points to fourth with 24.2/34 (it skidded five points be- pared to ABC's 12.3/19 and NBC's 17.3/27. CBS's fortunes were tween premiere and second outing). NBC's only top -10 pro- enhanced by Magnum P.I. (22.4/35) which was followed by the gram, its Monday night movie, Adam, took seventh place with highest -rated program of the evening, Simon & Simon (26.0/ 23.0/33. 39). The season premiere of Hill Street Blues (19.1/31) came in The three networks' combined ratings rose to 53.5, 2.2 rating second to Knot's Landing (19.8/32). points above the week before, but only two- tenths of a point Game three of the World Series gave ABC Friday night with an ahead of the 53.3 scored in the comparable week in 1982. average 22.9/39, while the strongest series was CBS's Dallas Combined network share for the week was 84.0, the same as in (21.6/35). NBC had two severe disappointments, a special half - 1982. hour animated Coneheads (7.6/13), which was up against the In the evening news races, CBS was first with a 12.1 rating, second half of Dukes of Hazzard (17.1/30), and For Love and NBC placed second with 10.6, and ABC showed third with 10.0. Honor (8.1/14), which was against Falcon Crest (19.4/33). In share points, CBS scored 22 while NBC and ABC tied with 20. On the strength of regular programing, ABC won Saturday The third week, night by night: night with an average 17.2/31, while NBC came in second with As it did the two previous weeks of this season, CBS won 12.6/22 and CBS averaged 11.3/20. Back -to -back episodes of Monday night -this time with an average 22.8/34, compared to Doff rent Strokes (16.3/30) and Silver Spoons (16.2/29) led the NBC's average of 18.9/28 and ABC's 17.1/24. CBS started the hour against T.J. Hooker (13.9/25) and Cutter to Houston (8.8/ evening off with Scarecrow and Mrs. King, with 22.3/34, fol- 16). ABC picked up momentum, however, with Love Boat (21.4/ lowed by AfterMASH''S 24.2/34, while the Country Music 37) and Fantasy Island (16.2/30), while CBS pulled in second Awards on CBS (22.6/34) outperformed Monday Night Football for the period with its Saturday Night Movie and NBC trailed on ABC (17.2/28), but alternated with NBC's movie, Adam (23.0/ with Rousters (10.2/17) and Yellow Rose (11.2/21). 33). Boone, ranked 59th the week before with 10.3/16, rose to On Sunday, ABC averaged 23.5/40 for the last game of the 57th with 10.7/16. World Series. In regular programing, 60 Minutes (21.6/34) was Tuesday night went easily to ABC, fueled heavily by the first of the leader, while Jefferson followed with 19.3/29. NBC's First the World Series games (27.3/41), while CBS's average of 13.7/ Camera was the lowest-rated show of the week with 7.1/11. 20 was dragged down by a weak showing for Mississippi (11.5/ Overall, ABC averaged 19.4/30 to CBS's 18.3/28 and NBC's 17) and the made -for -TV movie, Night Partners (14.8/22). NBC, 15.8/24.

Rank Show o Network Rating/Share Rank o Show Network o Rating/Share Rank o Show Network Rating/Share

1. World Serles Game 1 ABC 27.3/41 Remington Steele NBC 18.4/28 46. World Serles Pre Game 3 ABC 14.3/28 2. World Serles Game 2 ABC 26.8/40 Nighthawks ABC 18.3/28 47. TV's Greatest Commercials NBC 14.2/23 3. Simon & Simon CBS 26.0/39 Knight Flader NBC 18.2/27 48. 20/20 ABC 14.0/23 4. AfterMASH CBS 24.2/34 Goodnight, Beantown CBS 17.7/27 49. T.J. Hooker ABC 13.9/25 5. World Series Game 3 ABC 23.9/40 One Day at.a Time CBS 17.7/26 50. Candid Camera Special NBC 13.7/21 C. World Series Game 5 (7:00- World Series Pre Game 2 ABC 17.8/30 51. 'frackdown CBS 12.4/22 7:44 PM) ABC 23.5/40 NFL Monday Night lbotball ABC 17.2/28 52. Trauma Center ABC 12.3/19 Adam NBC 23.0/33 Dukes of Hazzard CBS 17.1/30 53. Mississippi CBS 11.5/17 8. Country Music Awards CBS 22.634 Trapper John, M.D. CBS 18.9/29 54. Yellow Rose NBC 11.2/21 S). Magnum, Pl. CBS 22.4/35 World Series Pre Game 1 ABC 18.8/28 55. NFL Post -Game CBS 11.1/19

1 0. Scarecrow and Mrs. King' CBS 22.3/34 %eta of Life NBC 18.8/24 56. 9 to 5 ABC 10.9/17

I 1. A Team NBC 22.1/33 Diffrent Strokes NBC 18.3130 57. Boone NBC 10.7/16 Dallas CBS 21.8/35 Fàntay Island ABC 16.2/30 58. Mr. Smith NBC 10.8/19 :1. co Minutes CBS 21.834 Silver Spoons" ABC 16.2/29 59. Mammal NBC 10.3/17 1. Love Boat ABC 21.4/37 We Got It Made NBC 16.1/24 80. Rousters NBC 10.2/17 Iú. Knots Landing CBS 19.8/32 Family Ties NBC 16.1/23 81. It's Not Easy ABC 10.2/15 tì. icon Crest CBS 19.4/33 Alice CBS 18.0/24 62. Cutter to Houston CBS 8.8/18 Jeffersons CBS 19.3/29 Whiz Kids CBS 15.7/24 63. John Glenn Paid Political CBS 8.3/15 18. F1111 Street Blues" NBC 19.1/31 Mama's Family NBC 15.7/24 64. Fbr Love And Honor NBC 8.1/14 19. High School USA NBC 18.9/29 Real People NBC 15.8/24 85. Coneheads NBC 7.6/13 20. Sunset Limousine CBS 18.828 That's Incredible ABC 15.4/24 88. Flrat Camera NBC 7.1/11 21. Cheers NBC 18.8/28 Gimme A Break NBC 15.2/24 New program -premiere episode 22. Hardcastle & McCormick ABC 18.5/28 Night Partners CBS 14.8/22 " Returning program -premiere episode

Broadcasting Oct 24 1983 61 lized dramas being proposed for next year's Block, it represents another effort to demon- syndication marketplace. Viacom Enter- strate leadership in independent television Getting an earful prises is offering a revised version of The programing. People Versus, a strip that would dramatize Both companies also hope to spark new of music via cable great trials in American history, such as the life into prime time viewing. "We think we recent Claus Von Bulow murder trial, the have a chance to change viewing patterns," Tulsa -based Music Group Lindberg baby murder trial in 1932 and the said Telepictures's Robertson, and, accord- offers cable systems Patty Hearst case of the 1970's. When of- ing to Block, "We think that with this one, variety of audio services fered last year, the series would have drama- we're going to make history." distributed via satellite tized one case each week in five continuing episodes, but this year, it will treat cases in Aggressive marketing of cable audio ser- varying periods of time, as demanded by vices is necessary if this new medium is to is Life' each story, according to Bob Glaser, presi- `This Your grow, according to Jim Trecek, chairman of dent, Viacom Enterprises. A new pilot is looks to be success the Tulsa, Okla. -based Music Group, a sub- being readied for The People Versus by pro- sidiary of Associated Communications, a ducer Carpenter Television Programs of story of new season marketing communications firm. The Music New York. Group has announced plans to make pack- Lexington Broadcast Services is propos- This is Your Life, a first-run, weekly half- ages of audio services available to cable op- ing the second dramatic series for next fall, hour series that premiered Sept. 24 on a na- erators through an agreement with three entitled Tales From the Dark Side. The se- tional lineup that includes NBC's owned- common carriers-Satellite Syndicated Sys- ries pilot will air as a Halloween special enti- and- operated stations, is showing signs of tems, United Video and Christian Broad- tled, Trick or Treat, on a lineup of 102 sta- becoming the new season's first hit among casting Network. tions, including CBS's owned -and-operated weekly syndicated shows. Hosted by Joe Under The Music Group's umbrella are stations, according to a company spokeswo- Campanella, produced by Ralph Edwards eight 24 -hour services from SSS, packaged man. Trick or Treat is the first made - for-TV and distributed by Bill Andrews's Andrews as SCAN (Satellite Cable Audio Network): project by writer George Romero, whose & Associates, New York, This is Your Life country, big band, oldies, comedy and past credits include the movies, Night of the led its time period in New York on Saturday, Broadway/Hollywood show tunes (all Living Dead, Dawn of the Dead and Creep Oct. 15, tied the same night for first in Los launched last year in conjunction with John Show. Neither Trick or Treat nor the Tales Doremus Inc. of Chicago), rhythm and From the Dark Side is a horror show, howev- blues, Rock -a- Robics and the Nationality er, according to LBS, but are family enter- Broadcasting Network's multilingual pro- tainment programs along the lines of the TV graming. The Music Group is also handling series, Outer Limits and Twilight Zone. distribution of classical WFMT(FM) Chicago Telepictures Corp., which reported rev- as well as the Christian Broadcasting Net- enue of $46,421,400 in 1982, now has work's new services, Love Sounds, a con- three successful first -run series in syndica- temporary Christian format; Nice and Easy, tion, one of them, The Peoples Court, in an easy listening format, and the Cable Jazz prime access. Love Connections, a game Network, a service of Richmond, Va. -based show launched last month, is faring well in Telecast Corp. ( "Cablecastings," Oct. 17). preliminary ratings (BROADCASTING, Oct. The cost to the cable operator is two cents 17), while Newscope, a joint venture in news per subscriber per month for the SCAN programing with Gannett Broadcasting that package, three cents per subscriber for provides stations with national stories for CBN's two new services and five cents per local newscasts, premiered last month on 99 Campanella and Edwards subscriber for CJN. Trecek says he keeps a stations. Angeles and has been running second or percentage of the revenues, with the balance In addition to launching its own produc- third in Chicago since its premiere, accord- going to the carriers. All of the services are tion company last June, Telepictures contin- ing to overnight ratings from A.C. Nielsen. commercial -free and satellite -delivered over ues to expand its international and domestic In New York, where it airs from 7:30 to 8 Satcom III -R or Satcom IV. distribution of off-network and first -mn se- p.m. Saturday on WNBC -TV, it averaged a 12 Trecek developed the service after con- ries and movies. Last week, the company rating/23 share, outperforming All in the ducting two surveys comprising 1,300 ques- announced a new joint venture with Lexing- Family (7.1/13) on wNEwTvas well as Mu- tionnaires sent to local cable operators and ton Broadcast Services to sell advertiser- sic Magazine (3.3/6) on WCBS-TV and WABC- subscribers between October 1982 and supported programs overseas. Tv's New York People (5.7/10). In its first March 1983. The key finding: Many cable In the past year, Metromedia Broadcast- three weeks on the air in New York, This is operators didn't want to spend the time and ing has catapulted into the forefront of inde- Your Life advanced from a premiere-week hassle of negotiating with the different com- pendent television programing by investing 9.3/20 average to a 9.5/17, then to a 10.8/ mon carriers to acquire the various audio in such first -mn ventures as Thicke of the 22. services. Trecek's solution was to simplify Night, Breakaway and new episodes of In Los Angeles, where the shows airs on the process so that a single phone call to the Fame and Too Close for Comfort, the last ICNBC -TV at 7:30 p.m. on Saturday, it aver- Music Group would provide information on two series canceled by NBC -TV and ABC - aged a premiere week 9.4/19, followed the the cable audio services. The Music Group TV, respectively, at the end of last season. It next week by a 10.3/19 then a 9.5/18 for also supplies a package of marketing materi- has also mounted a two-hour, fast -run vari- Saturday, Oct. 15, when it nearly tied ItABC- als to the cable operator. ety series, targeted to Saturday nights, which TV's Eye on L.A. (9.6/18) and outperformed Home Box Office may soon get into the it hopes to have on the air early next year and Entertainment This Week, Switch and act. The company has employed the services is assembling features and made -for -TV Dance Fever. of three radio consultants: Joseph Capo - films for a once -a -month prime time movie In Chicago, where WMAQ -TV airs it at 6 bianco, Robert Henabery and Sam Holt - network. Plans for a prime -time, hour-long p.m. on Saturday, it averaged a premiere the last the former head of programing for weekday news network are still under study week 5.6/12, followed by a 3.8/8, a 9.7/20 National Public Radio -to conduct a feasi- at Metromedia, while the company searches and, on Saturday, Oct. 15, a 7.8/16. It ran bility study on launching multiple cable for a national anchor. third that night behind news on WBBM-TV audio channels. All three consultants were With Rituals, Telepictures hopes to fur- (13.1/27) and the premiere episode of Fame noticeably visible at the NAB Radio Pro- ther solidify its reputation for mounting suc- (8.2/16). graming Conference in San Francisco last cessful syndication series by working coop- This is Your Life is a new version of the hit August (BROADCASTING, Sept. 6) as well as eratively with broadcast station operators of the same name that ran from 1952 to 1960 at the National Radio Broadcasters Associ- and producers, said Garin. For Metromedia, on NBC -TV. It airs on a lineup of 65 stations ation convention in New Orleans earlier this according to executive vice president, Dick for 62% coverage of U.S. TV homes. month (BROADCASTING, Oct. 10).

Broadcasting Oct 24 1983 62 MOdGO[C

Marker Marker Closing Closing Net Percent Capirali- Closing Closing Nei PITON Capitali. Wed. Wed. Change Changr PIE turion Wed. Wed. Change Change PIE ration Oct /9 Ort 12 in Week in Week Ratio (000,000) Oct 19 Oa 12 in Week in Week Ratio (000.0001 BROADCASTING PROGRAMING

N ABC 61 7/8 61 3/8 + 1/2 + .81 10 1,794 O Barris Indus 5 1/4 5 5/8 - 3/8 6.66 28 29 N Capital Cities 145 1/2 151 - 5 1/2 - 3.64 17 1,950 N Coca -Cola 52 7/8 54 5/8 - 1 3/4 3.20 12 7,193 N CBS 76 1/4 77 5/8 -13/8 - 1.77 11 2,262 N Disney 62 61 1/8 + 7/8 + 1.43 18 2,143 N Cox 46 3/8 46 + 3/8 + .81 17 1,314 N Dow Jones & Co. 48 1/4 50 -13/4 3.50 28 3,091 A Gross Telecast ... 57 57 13 45 O Four Star 8 1/2 8 1/2 9 7 O LIN 19 7/8 20 5/8 - 3/4 - 3.63 20 414 N Getty Oil Corp.... . 69 3/8 70 1/8 - 3/4 1.06 13 5,490 N Metromedia 28 1/4 31 7/8 - 35/8 - 11.37 2 790 N Gulf + Western . . . 26 7/8 28 1/8 - 1 1/4 4.44 8 2,068 N Outlet Co. 42 3/4 43 3/8 - 5/8 - 1.44 33 175 O Lorimar 23 23 1/2 - 1/2 2.12 17 116 O Scripps- Howard . 28 1/2 28 3/4 - 1/4 - .86 16 294 N MCA 35 1/4 34 3/8 + 7/8 + 2.54 9 1,699 N Storer 32 3/8 31 3/4 + 5/8 + 1.96 0 531 N MGM /UA Ent. 12 3/4 13 7/8 - 1 1/8 8.10 11 634 O Sungroup Inc 7 7 1/4 - 1/4 - 3.44 0 5 N Orion 18 3/4 17 7/8 + 7/8 + 4.89 22 172 N Taft 50 3/4 53 1/2 -23/4 - 5.14 11 461 O Reeves Commun. 10 10 1/4 - 1/4 2.43 16 124

O United Television. . . 12 3/4 12 3/8 + 3/8 + 3.03 17 150 O Telepictures 15 3/4 15 + 3/4 + 5.00 20 91 O Video Corp. 9 5/8 10 3/4 - 1 1/8 10.46 17 16 N 22 5/8 22 1/4 + + 1.68 9 1,460 BROADCASTING WITH OTHER MAJOR INTERESTS Warner 3/8 A Wrather 40 38 + 2 5.26 0 89

A Adams Russell... . 23 7/8 24 7/8 1 - 4.02 23 144 - aaa CABLE A Affiliated Pubs.... . 43 3/4 41 1/4 + 2 1/2 + 6.06 19 353 A Acton Corp. 7 1/8 7 1/4 - 1/8 1.72 38 40 N American Family.. . 22 7/8 22 3/4 + 1/8 + .54 15 312 O AEL 29 1/4 33 - 3 3/4 11.36 122 59 O Assoc. Commun.. . . 13 1/2 14 1/4 -S 1/4 - 5.26 0 64 O AM Cable TV 5 6 - 1 16.66 29 990 O A.H. Belo 39 1/4 40 1/2 -1 1/4 - 3.08 13 367 N American Express . . 34 1/4 38 3/8 - 4 1/8 10.74 7 6,782 N John Blair 45 44 7/8 + 1/8 + .27 19 355 N Anixter Brothers . . . 21 23 1/2 - 2 1/2 10.63 26 376 N Chris -Craft 24 1/4 24 5/8 - 3/8 - 1.52 49 150 O Bumup & Sims'.. 5 3/4 7 1/4 - 1 1/2 20.68 0 51 N Cowles 20 1/2 20 3/4 - 1/4 - 1.20 21 81 O Comcast 21 1/4 22 - 3/4 3.40 21 174 N Gannett Co. 60 1/2 61 3/8 - 7/8 - 1.42 17 3,226 N Gen. Instrument . . . 33 1/4 34 1/4 - 1 2.91 15 1,044 N General Tire 36 1/8 35 3/4 + 3/8 + 1.04 14 760 N Heritage Commun.. . 14 1/4 13 7/8 + 3/8 + 2.70 30 105 O Gray Commun.... 60 1/2 59 1/2 + 1 + 1.68 18 29 T Maclean Hunter X . . 16 16 3/4 - 3/4 4.47 22 590 N Gulf United 28 3/4 28 + 3/4 + 2.67 9 812 A Pico Products ... . 10 1/2 12 - 1 1/2 12.50 35 29 N Harte -Hanks 22 22 1/2 - 1/2 - 2.22 14 963 O Rogers 8 1/4 8 3/4 - 1/2 5.71 0 182 N Insilco Corp 19 3/4 21 3/8 - 1 5/8 - 7.60 16 319 O TCA Cable TV ... 12 1/4 12 1/2 - 1/4 2.00 25 81 N Jefferson -Pilot . . . 36 3/8 36 3/4 3/8 1.02 8 781 - - O Tele- Commun 18 3/4 18 3/4 48 809 O Josephson Intl.. . . 12 3/4 14 3/4 - 2 - 13.55 9 61 N Time Inc 66 68 1/2 - 2 1/2 3.64 18 3,787 N Knight -Ridder 57 58 1 - 1.72 15 1,860 - O Tocom 3 5/8 4 - 3/8 9.37 0 25 N Lee Enterprises 24 25 1/8 -1 1/8 - 4.47 15 323 N United Cable TV . . 26 1/8 24 7/8 + 1 1/4 + 5.02 0 290 N Liberty 23 3/8 22 3/4 + 5/8 + 2.74 13 229 N Viacom 28 1/2 31 1/2 - 3 9.52 15 332 N McGraw-Hill 45 1/2 48 1/4 -23/4 - 5.69 20 2,269

A Media General . 53 7/8 57 1/2 -35/8 - 6.30 10 374 ELECTRONICS/MANUFACTURING N Meredith 41 1/8 42 1/4 -1 1/8 - 2.66 13 386 N Arvin Industries 28 28 3/4 - 3/4 - 2.60 11 202 O Multimedia 38 1/2 38 3/4 - 1/4 - .64 19 641 O C -Cor Electronics . . 12 1/4 13 3/8 - 1 1/8 - 8.41 12 43 A New York Times . . . 85 1/2 89 1/4 -33/4 - 4.20 17 1,109 O Cable TV Indus 5 1/2 5 3/4 - 1/4 - 4.34 32 17 A Post Corp 57 1/4 56 1/4 +1 + 1.77 24 104 A Cetec 10 3/8 10 7/8 - 1/2 - 4.59 24 23 N Rollins 17 17 3/4 - 3/4 - 4.22 21 441 O Chyron 22 23 1/2 - 1 1/2 - 6.38 24 90 N Schering- Plough .. . 41 3/8 42 5/8 -11/4 - 2.93 11 2,206 A Cohu 6 3/4 7 1/8 - 3/8 - 5.26 15 12 T Selkirk 12 1/2 14 1/4 - 1 3/4 - 12.28 27 101 N Conrac 31 17 5/8 - 5/8 - 3.54 12 103 O Stauffer Commun.. . 48 51 - 3 - 5.88 12 48 N Eastman Kodak 69 1/2 71 1/2 - 2 - 2.79 14 11,507

A Tech Operations . . . 36 5/8 36 + 5/8 + 1.73 6 30 O Elec Mis & Comm 10 3/4 10 + 3/4 + 7.50 0 31 N Times Mirror 81 3/4 84 1/4 - 2 1/2 - 2.96 17 2,805 N General Electric . . . 53 3/8 53 1/4 4- 1/8 + .23 12 24,303 N Ttlbune 28 3/4 28 1/8 + 5/8 + 2.22 13 1,178 O Geotel- Telemet . . 2 1/4 2 3/8 - 1/8 - 5.26 20 7 O Turner Bcstg. 27 27 1/2 - 1/2 - 1.18 180 550 N Harris Corp 36 3/4 37 7/8 - 1 1/8 - 2.97 21 1,160 A Washington Post. . . 67 1/4 66 1/2 + 3/4 + 1.12 16 953 N M/A Com. Inc 22 1/8 25 - 2 7/8 - 11.50 26 950 N Wometco 42 3/8 42 3/4 - 3/8 - .87 21 783 O Mlcrodyne 10 3/4 11 1/4 - 1/2 - 4.44 28 50 N 3M 85 1/8 86 1/4 - 1 1/8 - 1.30 14 10,035 SERVICE N Motorola 143 1/8 141 3/8 + 1 3/4 + 1.23 25 5,588 N N.A. Phillips 71 5/8 72 1/2 - 7/8 - 1.20 13 999 O BBDO Inc. 43 1/4 43 1/2 - 1/4 - .57 15 251 N Oak Industries 6 1/8 7 - 7/8 - 12.50 0 100 O Compact Video. 5 5 5/8 - 5/8 - 11.11 23 16 A Orrox Corp. 3 3/8 3 7/8 - 1/2 - 12.90 0 8 N Comsat 38 3/4 40 - 1 1/4 - 3.12 13 698 N RCA 33 33 7/8 - 7/8 - 2.58 16 2,694 O Doyle Dane B 22 22 18 133 N Rockwell Intl. 30 3/4 29 3/4 + 1 + 3.36 13 4,746

N Foote Cone & B . . . 47 3/8 46 + 1 3/8 + 2.98 12 133 A RSC Industries. 5 1/8 5 1/4 - 1/8 - 2.38 171 16 O Grey Advertising 105 1/2 105 1/2 9 62 N Scl- Atlanta 14 5/8 15 7/8 - 1 1/4 - 7.87 731 350 N Interpublic Group . . 61 3/8 59 1/4 + 2 1 /8 + 3.58 14 305 N Signal Co.s 32 7/8 33 - 1/8 - .37 22 3.518 N JWT Group 39 41 - 2 - 4.87 22 231 N Sony Corp 15 16 - 1 - 6.25 35 3,459 A Movielab 7 1/4 7 1/8 + 1/8 + 1.75 0 12 N Tektronix 78 3/4 82 3/4 - 4 - 4.83 31 1,499 O A.C. Nielsen 37 3/4 37 + 3/4 + 2.02 18 848 A Texscan 16 5/8 17 7/8 - 1 1/4 - 6.99 19 102 O Ogilvy & Mather . 52 52 1/4 - 1/4 - .47 16 226 N Varian Assoc. 52 1/2 58 - 5 1/2 - 9.48 24 1,140 O Sat. Syn Syst 9 1/4 9 1/2 - 1/4 - 2.63 185 53 N Westinghouse 48 5/8 47 1/2 + 1 1/8 + 2.36 9 4,257 O Telemation 7 1/2 7 3/4 - 1/4 - 3.22 8 9 N Zenith 30 7/8 32 1/4 - 1 3/8 - 4.26 13 592 O WC Commun 2 3/8 2 3/8 0 2 400 A Unite! Video 8 1/2 9 5/8 - 1 1/8 - 11.68 12 17 Standard & Poor's N Western Union 31 7/8 31 3/4 + 1/8 + .39 9 766 Industrial Average 188.09 191.48 - 3.39 - 1.77

A- Notes: American, N -N.Y.., 0 -Over the counter T- Toronto (some bid prices by Shear - of extraordinary gain or loss. Footnote: Company spokesman, Gene Struhl, says son/American Express, Wash.) Common A stock unless otherwise noted. Some PIE there are no earnings figures or other special news. Magistrates ruling on litigation ratios based on S &P's estimated new year earnings. Otherwise, figures for last 12 surrounding takeover attempt by Victor Posner, Miami financier, is still out. Suit and reporting months are used (0 is deficit). Wherever possible earnings figure exclusive counter suit were filed at beginning of this year.

Broadcasting Oct 24 1983 63 Advertistq & Var eeti-n_qc

works," Rosen continued. "This is just not Ad executive finds the case. People do keep coming back to the networks for the vast majority of their view- network TV in good health ing. Network erosion simply means that it will take more units and more money to Ayer's Rosen tells magazine would continue to decrease is based on four achieve the same goals as in years past." publishers not to assume assumptions, according to Rosen, and "all Rosen also denied that media alternatives that decline in television four are invalid." Rosen said this conclusion are interchangeable. "When you compare viewers will continue presupposes that the networks will not re- the perceived greater impact of television spond to the challenge of cable; it assumes versus that of magazines, radio or any other The erosion of the television network audi- pay cable will continue as strong as it has media," she said, "you see the reason why ence has been accepted as an article of ad- been; it assumes the network viewer has clients, creative directors and even media vertising faith, but last week a leading ad- been lost and not misplaced, and it assumes directors are infatuated by TV" vertising executive offered a different point that media options are interchangeable. Conscious that she was speaking to a of view. But, Rosen said the networks have "come magazine audience, Rosen offered counsel Marcella Rosen, senior vice president and out swinging" with quality programing. She in five areas. She said her "most controver- media director of N W Ayer Inc., contended cited Cheers, Hill Street Blues, news pro- sial proposal" concerned the magazine in- that the erosion of network audiences could grams such as 20/20 and 60 Minutes, new dustry's battle against television. She urged begin to reverse itself in 1984. miniseries, outstanding feature films and magazines to "quit trying to compete with In a speech before the annual convention made -for -TV movies, and the winter and TV" and instead "try to show how you can of the Magazine Publishers Association in summer Olympics. work with TV and slice yourself a larger and Hamilton, Bermuda, Rosen acknowledged As to the lure of pay cable, Rosen said, the larger piece of the media pie." that over the past four years, network televi- pay companies seem to be "running out of sion audiences have declined as cable televi- steam," unable to offer "blockbusters" every sion and pay cable continue to grow. month. Rosen added that pay cable networks "Based on this set of facts," Rosen said, are having major problems with their discon- Sales presentation "only one conclusion could be drawn: The nect rates, with between one million and 1.5 decline of network television will continue million homes disconnecting pay cable each emphasizes radio's in the coming years. Right? Wrong! Wrong! month. Wrong!" "The third erroneous assumption is that ability to attract The conclusion that network audiences the eroded viewers have been lost to the net- 35 -to -64 demographic The 1980's are witnessing an explosive growth market that advertisers and agencies should be targeting when planning media Broadcasting Cablecasting buys. The market is 35 -to -64-year -olds. And the best way to reach them is through radio. That's the message from the 35 -to -64 committee -a group formed by radio broadcasters in 1982 to promote the sales potential Yearbook 1984 of that demographic to the advertising community. Now, with the introduction of a new, updated presentation, station support for the The Broadcasting /Cablecasting Yearbook is an indispensable organization's drive is growing. Within the reference and marketing tool for over 28,000 firms and individuals past month, the presentation, which outlines the potential buying power in phase of radio, television, cable, and satellite broadcast- of that demogra- every phic, has been shown to station and advertising. Now in production for 1984, the Broadcasting /Cablecasting ing executives in Baltimore, San Francisco Yearbook is the only single volume offering over 100 in -depth and New Orleans, with personnel from New York area stations scheduled to see it this directories covering the entire industry and allied fields of pro- week. graming, technical, advertising, marketing and other professional Chairman of the committee is Ted Dorf, services. vice president and general manager, WGAY- AM -FM Washington. Maurie Webster of the Radio Information Center and Dean Lands- Advertising closing date is November 1. man of Landsman Media, both in New York, are consultants to the group. It was Webster and Landsman who put together the presentation, available to committee members for $115. The new presentation uses a variety of Broadcasting ci different source material including research The News Magazine of the Fifth Estate data from Simmons Market Research Bu- reau, Cadwell Davis Partners, Conference New York Washington Headquarters Hollywood Board 1982, the Bureau of the Census, the 630 Third Ave., 10017 1735 DeSales Street, N.W. 20036 1680 N. Vine St. 90028 Radio Advertising Bureau and RADAR. (212) 599 -2830 (202) 638 -1022 (213) 463 -3148 Among its findings: Average household income is highest among the 45 -to-54 age group ($28,200 per

Broadcasting Oct 24 1983 64 year) followed by the 35 -to-44 demographic ($26,100) and the 55 -to -64- year-olds ($23,500). Per capita income among the 55 -to- 64- year-old households leads all other segments of the population, averaging $10,131. Half of all discretionary income (defined as income in addition to what is needed for "must-buy" items) is found in the 45-to- 64- year-old households. They spend less for "necessities" and more for "discretionaries" like cars, appliances, gourmet foods, personal clothing and travel. "Mature" adults today are better educat- L-r Webster, Merriman, Conner, Bergendortt and Anderson ed, with 35- to -54- year-olds averaging 12.5 years of formal education and all people over tion in New Orleans] with such enthusiasm," Ginsburg, director of information services the age of 55 with 11.9 years. said Wold. for the CBS Radio Networks, will also be "We are a middle -aged nation, aging "We have asked the major American net- featured. Each program will have a budget gracefully," says Steven Rappaport, vice works and the CBC [in Canada] to consider of about $1,600. BPA Magazine is being president, marketing horizons group, running the program for their affiliates," tape at KPBS -TV San Diego, a PBS affiliate BBDO, who is cited in the Webster /Lands- BPA President Fred Bergendorff told licensed to San Diego State University, site man study. BROADCASTING: "In smaller markets we feel of the BPA libarary archives. The presentation also sets out to disprove it is especially valuable because there is fre- Bergendorff, director of promotion and the notion that older adults don't like to quently no one person devoting his or her advertising for KNX(AM) LOS Angeles, hosts switch brands. Relying on a national study time completely to promotion and market- the show, produced by John Quick of wcco- by the Yankelovich research organization, ing. This series will give the person assigned TV Minneapolis and Hayes Anderson, direc- the presentation states that 35% of adults 35 that task access to information otherwise not tor of San Diego State's department of tele- to 64 say they like to switch brands, com- available to him or her." communications and film. pared with 34% for the 25 -to -34 group. It Regular features of the series include a Stations unable to receive the satellite concludes with examples showing that no BPA news update by BPA's executive coor- feed directly will be offered three- quarter- other ad medium is as "dependably selec- dinator, Lance Webster, a profile segment inch videocassettes of BPA Magazine. tive" in reaching these older adults as radio. and "innovation of the month." The first He also said that submissions for a new The 35 -to -64 committee now boasts 177 program is highlighted by a discussion of the name for BPA would be screened at the next members (including local stations whose use of music in broadcasting promotion, in- board meeting in January. The new name, formats are targeted to this demographic, cluding appearances by Bo Donovan of which is to more accurately reflect the asso- networks and rep firms). Membership cost Tuesday Productions, TM Productions ciation's expanded constituency and place in for stations ranges from $150 to $1,000 de- founder Tom Merriman, and Otis Conner, the Fifth Estate is to be offered for approval pending on market size. In return, stations president of Otis Conner Productions. Norm at BPA's June 1984 convention. receive sales support material and a committee newsletter for use in presentations to pro- spective clients.

BPA to launch teleconferences through Wold Program on industry trends set to start Oct. 28 YOUR ENTIRE TELEVISION AUDIENCE The Broadcast Promotion Association, tak- IS HUNGRY FOR THE MUSIC WE PROGRAM ing advantage of free satellite time donated by Wold Communications (BROADCASTING, July 4), on Oct. 28 begins BPA Magazine, a 10 Exciting Reasons Why You Should Clear half-hour monthly program highlighting The Gavin & Lott Show - A Black Music Magazine trends in promotion and marketing. The program will be made available at no cost to 1. WNBC -New York City b. MOD- Detroit virtually all U.S. broadcast stations and ca- 2. KTLA -Los Angeles 7. WLVI- Boston ble operators. 3. 8. KPLR -St. Louis BPA Magazine will be fed the fourth Fri- WMAQ-Chicago day of every month at noon NYT via tran- 4. WCAU -Philadelphia 9. WTVF -Nashville sponder 10 -D of Westar IV. Wold Communi- 5. WRC- Washington, D.C. 10. KSHB- Kansas City cations President Robert N. Wold told BROADCASTING the transponder is used for the Wold Satellite Television Network, And they're only part which transmits many first -run syndicated of the story. programs to stations. He said the BPA program is the first in a planned weekly half - hour series, Seminars by Satellite, in which Contact: Marc Marion qualified industry associations would have Director of Syndication the same opportunity to distribute informa- Music Magazine Foundation tional programs for educational use at no (215) cost. 923 -4839 "We are pleased that BPA accepted our offer [advanced at the group's June conven-

Broadcasting Oct 24 1983 65 Making deals Paramount Television International has individual groups of students to improve acquired distribution rights to the six-hour skills. NBC -TV has resumed production of its half - Australian miniseries, Return to Eden. The program, filmed hour comedy series, Buffalo Bill, introduced entirely in Australia, is a On the floor as a limited series last June. The program, a Hanna -Barbera Australia, McElroy & McEl- Stampede production, is expected to be roy production in association with Eden Pro- ductions Pty. Ltd. The Dance Show, a weekly hour -long pro- reintroduced later this season as a replace- gram produced by Cox Communications' ment series. The show stars Dabney Cole- WSB -TV Atlanta and Metromedia's WNEW -TV man as "a self-centered, egotistical televi- Educational support New York, will be syndicated on an adver- sion talk show host." tiser- supported basis as a joint venture of Centerpoint Productions and Mort Libov The ABC -TV network and CBS -owned TV MG Films, Perin Enterprises and All Ameri- Productions have made a joint -ventures stations announced they would participate can Television. It's due to be available Jan. agreement to develop and produce first -mn in nationwide educational- support pro- 7. syndicated television programing. The part- grams. The five CBS -owned TV stations will The Dance Show will be produced at wss- ners plan to develop prime time access, ear- each "adopt" a local school as part of an Tv, where it originated as a local live pro- ly and late fringe and daytime programs. "adopt a school" program in which busi- gram this summer, with portions taped at Libov has primarily been involved in com- nesses and schools work together to im- WNEW -TV to catch top bands and recording mercial production, while Centerpoint was prove the quality of education. ABC -TV par- artists working in the New York area. It's created last year to create prime time and ticipated in President Reagan's "Partner- designed to deliver viewers aged 12 -34 for syndicated fare. ship in Education" project by presenting a stations programing against weekend Hollywood -based writer, T.S. Cook, has week -long series, "Education in America," sports and children's programing. Spokes- been signed by Universal Television to cre- on the network's Good Morning America se- men said it will feature guest stars, music ate, write and produce series, movies -for- ries last week. CBS officials said their "adop- dance videos and visuals, current dance hits television and specials. In addition to televi- tion" projects may include services ranging and reports on dance styles and fashion sion, Cook has also written scripts for from internships to working with teachers trends. Co -hosts are Townsend Coleman, theatrical films. and administrators and with individual air personality from WZZP(FM) Cleveland, and Cal Dupree, host of the show when it started on WSB -TV in June. Stations will receive seven minutes of commercial time in the hour, with the distributors reserving five minutes for national spot sale.

Adult education A one -hour report on adult illiteracy, Capital Cities Special Report: Can't Read, Can't Write, is nearing completion and slated for syndication Jan. 3 -14. Capital Cities TV Produc- tions officials said 142 stations have already signed to carry the program, which will have Johnny Cash as host and be backed by an extensive national promotion to recruit literacy volunteers. The documentary, shot on location throughout the U.S., includes profiles of adult illiterates who have just begun to overcome their problem, and examines some of the principal organizations attempting to combat illiteracy nationally. A toll -free 800 number, which viewers may call to get information about adult literacy efforts in their communities, will be flashed frequently dur- Presidential praise for CPR spots. NBC and the American Red Cross have drawn recogni ing the program. In addition, Capital Cities tion from the White House Office of the Private Sector for their joint effort to encourage TV Productions is preparing generic TV Americans to enroll in Red Cross cardiopulmonary resuscitation (CPR) courses. White House "news features" to distribute to news de- officials pointed out that this is the third year that NBC and the Red Cross have co- sponsored partments of stations carrying the program, a nationwide public service campaign on the value of CPR training and to encourage with provisions for insertion of information participation in the Red Cross CPR course (BROADCASTING, July 19, 1982). At the recognition on local literacy efforts. CapCities also will ceremony at Red Cross headquarters in Washington, Robert E. Mulholland, NBC president distribute a 30- second public service an- (left), accepted the private sector initiative commendation from Margaret Heckler, secretary nouncement, done by Professional Media of Health and Human Services, and James K. Coyne, special assistant to the President for Services of Boston, to all subscribing sta- private sector initiative. President Reagan is honorary chairman of the American Red Cross. tions. CapCities said 69 of the 142 stations Accepting for the Red Cross was Robert G. Wick, ARC executive vice president (not pic- already signed for the program also plan lo- tured). cal promotions of the literacy theme. Capital Cities Special Report: Can't Read, Can't Write

Broadcasting Oct 24 1983 66 is being produced by Chris Jeans Produc- changes taking place in the telephone in- Andre Blay, chairman of Embassy Home En- tions. (It originally had a different title, but dustry. TRAC plans a nationwide distribu- tertainment. Embassy Home Entertain- officials had second thoughts. Before the tion of the one-hour documentary, which ment, a wholly owned subsidiary of Norman change, it was called Cant Reed, Can Rite.) not only highlights changes to be made in Lear's and Jerry Perenchio's Embassy Corn - For the longer term, Capital Cities TV Pro- telephone service but also offers advice on munications, has about 300 films in its ductions is developing, in association with reading new telephone bills, purchasing home video distribution catalogue. Blay Lou Reda Productions, a six-to- eight -hour telephone equipment and determining said distribution of the Janus titles will be- mini -series on the adoption of the U.S. Con- where to go for repairs. The program is nar- gin in March 1984, and will be released at stitution. It is planned for broadcast during rated by Robert Walden, who played Rossi the rate of about 20 -30 a year. the Constitution's bicentennial in 1987. His- in Lou Grant, It includes segments by Paul torians Henry Steele Commager and Rich- Berry, consumer reporter for WJ A -TV Wash- ard Morris are consultants on the project, ington, and Esther Peterson, who was con- Sports talk tentatively called Witnesses at the Creation. sumer adviser to Presidents Johnson and Carter. C&P provided personnel and un- Taft Broadcasting, sports programing syn- Rock show derwriting for the documentary, on which dicator Pro Serve and World Events TV, a Sam Simon, executive director of TRAC, subsidiary of Koplar Communications, are Lexington Broadcast Services, New York, is served as executive producer. joining forces to create Sports Inquirer, a positioning The Rock Palace as the second new half -hour weekly syndicated sports pro- series it is offering initially as a pilot and Big jump gram. The advertiser -supported program subsequently as a first -run program vehicle. will offer features on sports personalities and Palace will be shown as a pilot in November Embassy Home Entertainment's acquisi- sports news and will debut Jan. 7, 1984, and as an advertiser -supported syndicated tion of rights to over 100 of Janus Films titles with host Dave Diles, former ABC -TV series in January on more than 100 stations, "puts us right below the six major" home sportscaster and anchor of Prudential Score including NBC's five O &O's. video and disk distributors, according to Board. Rock Palace is a one -hour, late -night rock/ comedy/dance series targeted to a young audience. Atari is the national sponsor of the pilot, and there are seven minutes available for local sale. As part of its continuing expansion effort, LBS formed LBS Sports, a new division for station placements and advertising sales of sports properties. Its first program will be The Golden Link, a series of eight half -hour episodes based on the upcoming Olympic LIBERTY TELE -COMMUNICATIONS, INC. games and produced by New York Times Productions for an early January start. A a subsidian- of second series is The New Orleans Golf Open, a two -hour program to be distributed in TELE -COMMUNICATIONS, INC. March 1984. Video Atlanta

Local music video programs continue to proliferate (BROADCASTING, Sept. 5): WAGA- $185,500,000 TV Atlanta premiered on Sept. 16. The Atlan- ta Rock Review, a four -hour locally produced Revolving Credit Loan Agreement video music program featuring a top 40 hits /Term format. The show, with wrap -around segments taped a week earlier at various Atlan- ta nightclubs, is broadcast Friday at 11:30 p.m. and Saturday at midnight. The Atlanta Financing provided by: Rock Review is also simulcast in stereo on co- located woxi-em and is hosted by announ- The Bank of New York cers from that station. Although Atlanta audiences already have their pick of several music video programs (Night Tracks on Mellon Bank, N.A. RepublicBank Dallas, N.A. wTSSITvI, Friday Night Videos on wxiA -Tv, MW on some cable systems plus locally produced video music programs on other cable The First National Bank of Chicago systems), WAGA -TV says is the only stereo simulcast program in the market. In addi- The Philadelphia National Bank tion, local groups will get a crack at television as WAGA -TV plans to incorporate their acts into the program. Comerica Bank - Detroit The two halves of the four -hour taped program are reversed on alternate nights to give viewers the chance to watch the whole program without having to stay up until 4 a.m. Managed by TRAC's record THE BANKOF NEW YORK The Telecommunications Research and Ac- tion Center, Washington, and C&P Tele- as Agent phone Co. have cooperated in the production of a television documentary based on TRAC's book "Reverse the Charges -How to Save Money on Your Phone Bill." The purpose of the documentary and book is to help August, 1983 consumers understand and benefit from

Broadcasting Oct 24 1983 67 Ronald Bornstein: NPR's Mr. Fixit

Public radio's interim president congressional investigation was pending included: Steve Symonds, who had worked reviews his six -month tenure with some in Congress calling for NPR's with Bornstein at CPB when Symonds was with pride as he prepares to dismantlement. The bottom line was drawn: director of policy and administration; Don go back home to Wisconsin The network would go under unless it re- Burgess, vice president of programing at ceived $5 million to $6 million by the end of wHYY(TV) Philadelphia, and Jack Mitchell, On Oct. 31, when he steps down as acting July (BROADCASTING, June 27). Congress, Bornstein's special assistant, who is station president and chief executive officer of Na- Bornstein says, "wanted to make sure the manager at WHA(AM). George Miles, the tional Public Radio, Ronald C. Bornstein Corporation for Public Broadcasting didn't team's chief financial officer, "was a gift" feels he will have accomplished what he bail out NPR with a gift. They wanted NPR from Westinghouse, arranged, according to promised when he signed on in May-to prudently to earn its way back out of debt." Bornstein, following a conversation with a "determine the problems at NPR and fix And Bornstein makes it clear his task was former National Association of Broadcasters them" by the time he left six months later. to save the patient, not to preside over the chairman, Tom Bolger, who is a friend of Bornstein will be returning full time to the last rites. He says he "would not have taken Bornstein's in Madison. Bornstein said he University of Wisconsin, Madison, where the job if he thought it was a six -month shut- mentioned to Bolger his need for an acting he is professor of telecommunications and down assignment," although he says now financial assistant- "somebody who had a administrator and general manager of its there were times when he "wasn't sure how bottom -line mentality. I didn't have money noncommercial WHA- AM -TV, with the satis- he could save it precisely." to pay for that person and I wanted to bor- faction of leaving behind "a clean slate" at Bomstein's credentials for the task were row ... somebody from commercial broad- NPR and the "systems in place" for the fu- solid. His background (which he describes casting." Bolger hooked Bornstein up to ture. That was his assessment in an inter- as "either diverse or checkered, depending Group W Chairman Dan Ritchie. Bornstein view with BROADCASTING reporters on his on your perspective "), includes a tenure as says that within 12 hours of that meeting tenure in the network's top spot. vice president for telecommunications at the Ritchie assigned Miles, the station manager Bornstein -who was brought to Washing- Corporation for Public Broadcasting in 1980 at WBZ(AM) Boston, to the job. ton to minister to the financially ailing net- and membership on the NPR board from The team, which met formally once a work, which, with a $9.1- million working - 1977 to 1980. He is, as he describes it, week, went to NPR with "the perspective of capital deficit, was "on the verge of "someone outside of Washington whom the acting like an independent commission," insolvency" -says it will be nice to go home public membership could regard as their Bornstein says. It adopted recommendations again. He says "there is no such thing as two own, yet with Washington experience." made by Coopers & Lybrand, an accounting half-time jobs." He managed to balance the Upon assumption of his temporary duties, firm hired by NPR on June 15 to audit the demands of the NPR presidency and his po- Bornstein immediately arranged a $500,000 corporation's books (BROADCASTING, June sition at the Universtiy of Wisconsin ( "a loan from CPB to meet payroll expenses 20). It also negotiated -at great length-a small, comfortable institution of 43,000 stu- (BROADCASTING, June 27), and "tried to sur- multimillion -dollar loan by CPB to cover the dents") by commuting weekly between the round [himself] with people who understodd debt (BROADCASTING, June 27). The loan is two, relying largely on support staff at both the public broadcasting system... who I guaranteed by licensees. ends of the trip, an understanding family and could literally use shorthand with. It was a The interim management also prepared a "a sense of humor." real joy for me-to be able, almost as a 24 -page "personnel procedural manual," When Bornstein arrived in Washington to SWAT squad, to select people from through- which replaced a previous manual which replace NPR President Frank Mankiewicz, out the country whom I was familiar with "was not inclusive or timely," Bornstein NPR's morale understandably was low -a and whom I trusted." This transition team says. The manual covers such topics as tray-

Broadcasting Oct 24 1983 68 el procedures, reimbursement procedures, Corp.; William Schwartz, president, Cox ber Communications; Gerald Levin, group advance travel approval, and expected con- Communications Inc.; John Saeman, presi- vice president, video, Time Inc.; Dow Car- duct of "the employe, officer or board mem- dent, Daniels & Associates; Jim Jimirro, penter, senior vice president, Times Mirror ber." According to Bornstein, it "empha- president, The Disney Channel; William Co.; Douglas Dittrick, chairman, Tribune sizes the chain of command within the Grimes, president, ESPN; Daniel Ritchie, Cable Communications; Ted Turner, chair- organization" and explains what to do if a chairman, Westinghouse Broadcasting & man, Turner Broadcasting System; Neil A. "conflict of interest should arise." Cable; Robert Miron, executive vice presi- Heller, president, TVSM Inc.; Robert Ro- In addition, Bornstein says the team will dent, NewChannels Corp.; Christie Hefner, sencrans, chairman, United Artists Cable - recommend to the NPR board that "there be president, Playboy Enterprises Inc.; Philip systems Inc.; Gene Schneider, chairman, more specific language to [the officer's] du- Lind, senior vice president, programing and United Cable Television; Ralph Baruch, ties so that there is an allegiance to the corn - planning, Rogers Cablesystems; James chairman, Viacom International; Drew Lew- pany prescribed in the by -laws, and Whitson, president, Sammons Communica- is, chairman, Warner Amex Cable Commu- not ... to the individual officer or the indi- tions; Mel Gilbert, president, Synder Com- nications, and Edward Allen, president, vidual CEO," and that the general counsel, munity Antenna TV; Terry Lee, president, Western Communications. secretary and treasurer become officer posi- Storer Communications Inc.; Richard Rob- The 17- member executive committee in- tions and "not honorific board titles." Born- erts, president, TeleCable Corp.; Robert cludes CCI President Kathryn Creech; Rit- stein says the team will recommend that Magness, chairman, Tele- Communications chie; Frazee; Baruch; Linda Gosden, senior NPR, as a public institution, be run like a Inc.; Larry DeGeorge, chairman, Times -Fi- vice president, government and public af- small or medium -sized business. NPR can't be operated like a `mom and pop store," Bornstein says. "The audit report is not an academic exercise. You ought to truly understand the difference between assets and liabi- lities and not presume that it's a matter of cash flow if your audit statement says you're .wixn the help of a million -five in the tank." Bornstein believes he has given the new these president (who is expected to be announced 3 lines... at the next board meeting, Oct. 27 -28) the flexibility to operate, but within a set of pro- Happy Birthday Bob cedures. He says NPR is stable, although 3 hour extravaganza still not healthy. There are, however, "now for Bob Hope's 80th avenues available to pay off its debt and re- gain the credibility with Congress." Born- stein's main concern is that the organization not backslide and that the board of directors My birthday was maintain "a posture of vigilence over it." The CEO must "philosophically run the organization as a prudent business-particu- reallya smash... lary because it has public money," he says. "It's not an easy job-I can attest to that."

CCI reaches Hope Enterprises initial goals Burbank, CA It isn't every day that you It receives the funding it get to celebrate 80 years sought and names board of making America laugh. The Council for Cable Information, an in- It isn't every ad medium dustry group established earlier this year to that can keep delivering develop an advertising and marketing cam- for over 20 years. But TV paign directed at the consumer cable tele- Log has. We've long used vision 1V Log to promote Bob market, announced last week that it Hope surpassed Specials. Why? its initial fund- raising goal of Because for over 20 years $750,000 with the signing of the CBN Cable N Log has worked. That's Network. CCI now has 70 members, includ- why when there's Hope. ing most of the major MSO's and pro- there's TV Log. gramers, as well as many smaller cable oper- N Log, thanks for the ators, cable hardware suppliers, a few memories. associations and trade publishers. lSrrl gs has also a CCI announced 31- member . ,V '*-,i. It board of directors and a 17- member execu- `1Ñ.1 TV LOG ,\.y. 4. wti` í,.-` °ti!`., ADVERTISING tive committee to directly oversee the coun- ^ÿl.á +'w;^'.. .$*w.H,.`+.. cil. (As a rule, companies contributing s ti.r .:* :.,. The right time $10,000 or more to CCI receive one seat on 144.44.477.7.:\ `iy ^titi Vr\ The right place 414"--741-Z44"-^"- ,ti`y the board.) . ..,,. The right audience- _ -` vr, ? .7...... Board members include: Charles Dolan, .,` ;''.. , . For .:,. more information chairman, Cablevision Systems Develop- I:,,.,,,. *:ti^ó *:: about one or more ment Co.; Brian Lamb, president, C -SPAN; :. ..^:fw +. j.- .,.- vá^ of TV LOGS William 106 markets. James, president, Capital Cities Ca- i4. 3:21:_z » ble Inc.; 11m Robertson, vice president, ' . Please call CBN Cable Network; John Frazee, presi- (212)687 -0660 dent, Centel Cable Television; Jack Clifford, 01983 ison CDmmun¢auons president, Colony Communications; Polly Dunn, president, Columbus TV Cable

Broadcasting Oct 24 1983 69 fairs, Warner Amex; David Van Valkenburg, NCTA; James Cowrie, telecommunications Inc., owned by Randall T. Odeneal, Theo- president, Cox Cable Communications; group president, Heritage Communications; dore E. Nixon, Scott R. McQueen and Al- John Malone, president, Tele- Communica- Terry McGuirk, vice president, special pro- fred W. Hill. Sconnix also owns w77C(FM) tions; Tony Cox, president, network group, jects, TBS; Burt Staniar, president, Group East Moline, Ill.; WKZU(AM)- WLNH(FM) La- HBO; Trygve Myhren, chairman, ATC; W Cable; Mike Weinblatt, president, Show - conia, N.H., WTMA(AM)- WSSX(FM) Charles- Gregory Liptak, executive vice president, time/The Movie Channel Inc., and Fred ton, S.C., and WRKR(AM)- KFKF(FM) Kansas Times Mirror; Thomas Wheeler, president, Vierra, president, United Cable. City, Kan. Buyer is equally owned by Robert F.X. Sillerman and Bruce Morrow, who own 50% of WATL -TV Atlanta and 100% of WRAN(AM Dover, N.J.; WHMP -AM -FM North- Ch$IngóEgem6@ ampton, Mass.; and WHB(FM) Hyde Park and WAL.L(AM)-WKGL(FM) Middleton, both New

1 r I PROPOSED , I above average terrain. Broker: Blackburn & York. WocB is on 1240 khz with kw day and 250 w night. Wsox-FM is on 94.9 mhz KMVTTV IWin Falls, Idaho o by Western Co. Sold with 50 kw and antenna 245 feet above aver- Broadcasting Co. to Root Communications WWJF(FM) Fort Lauderdale, Fla. Sold by age terrain. Broker: Keith W. Horton Co. for $11.4 million ( "In Brief," Oct. 17). Sell- WFTL Broadcasting Co. Inc. to Joseph C. WLCS(AM) -WOXY FM Baton er is headed by Earl E. Morgenroth, chair- Amaturo for $4.35 million. Seller is headed Rouge and man and president. It also owns WJBF -TV by buyer, Joseph C. Amaturo, president and KQXY(FM) Beaumont, Tex. Sold by Air Augusta and WTVM -TV Columbus, both holder of approximately 35% of its stock. Waves Inc. to Louisiana Broadcasting Corp. $4.1 land. Sell- Georgia; KCAP-AM-FM Helena and KVGO -AM Other 65% is held by 17 stockholders, none for million cash plus lease of is equally by Lamar Simmons, Missoula, both Montana; WAPA-TV San Juan, with more than 10% individually held. It is er owned president, Gene Nelson, State National Life P.R., and KESI(AM)- KRBU -FM Pocatello, Ida- also selling co- located WFTL(AM) for $1.52 Insurance Hans ho. Buyer is Daytona Beach, Fla. -based million (see below). Buyer is also president Co. of Louisiana, Stemberg and family, and Jessie (J.B .) Chapman. It company, headed by Chapman S. Root, ma- of Amaturo Group, which owns KBGT(TV) has no other broadcast interests. Buyer is jority owner and chairman. He was majority Albion (Lincoln), KWNB -TV Hayes Center, equally owned by Robert Clark, Kent An- owner of Coca -Cola bottler, sold last May, KHGI -Tv Kearny and KSNB -TV Superior, all derson and Richard E. Oppenheimer. Clark also has food manufacturing and distributing Nebraska; KMJQ -FM Houston, KMJM -FM St. is a Houston attorney. Anderson is executive and real estate interests. Root has also Louis and WDRQ -FM, Detroit. WwwF is on bought, subject to FCC approval, 106.7 mhz with 100 kw and antenna 900 feet vice president of Allied Bank Shares Inc., WNDB(AM) -WWLV-FM Daytona Beach for above average terrain. Houston. Oppenheimer is general manager $2.5 million ( BROADCASTBNG, Sept. 19) and of KtxL(AM)- KHFI(FM) Austin, Tex. which WVFM -FM Lakeland, Fla.,for $3.1 million WOCB(AM)-WSOX -FM West Yarmouth, buyer owns. Buyer also owns KWKt(AM)- (BROADCASTING, Sept. 5). KMVr is primary Mass. o Sold by Central Vermont Radio KKIK -FM Big Springs, KBFM(FM) McAllen affiliate of NBC and secondary affiliate of Corp. to WocB Acquisition Corp. for $4.1 and KDVE(AM) Beaumont, all Texas, and CBS and ABC, on channel 11 with 316 kw million. Seller is subsidiary of Laconia, WZEW(AM) Fairhope, Ala. WLcs is daytimer visual, 3.5 kw aural and antenna 1,190 feet N.H. -based Sconnix Group Broadcasting on 910 khz with 1 kw. WQxY-FM is on 100.7 mhz with 100 kw and antenna 690 feet above average terrain. KQxY is on 94.1 mhz with 69 kw and antenna 600 feet above average terrain. Broker: Gammon & Ninowski Me- dia Brokers Inc. We are pleased to announce the closings of WORF-TV Rockford, Ill. Sold by Lloyd Hearing Aid Corp. to Orion Broadcast The Charter Company Stations Group Inc. for $4 million. Seller is Rock- ford -based company, owned by Marvin Palmquist and family. It has no other broadcast interests. Buyer is publicly owned company, based in Denver and headed by Sam Matthews, president. It is also part owner of KCBQ AM /FM KIOI FM low -power TV in Ottumwa, Iowa, applicant San Diego, California San Francisco, California for new LPTV in Jackson, Tenn., and owns SMATV systems in Denver. WQRF-Tv is infor for dependent on channel 39 with 1,045 kw visual, 104.5 kw aural and antenna 575 feet $8,500,000 $12,400,000 above average terrain. Broker: H.B. LaRue. WFTL(AM) Fort Lauderdale Sold by WFTL Broadcasting Co. to Boston group for $1.52 to to million. Seller is headed by Joseph C. Ama- turo, president. It is also selling WWJF(FM) Infinity Price Fort Lauderdale (see above). Buyer is being Broadcasting Co. Communications Corp. organized by Mark Witkin and Arnold Bloom, Boston attorneys, who will seek additional investors. Witkin is one of hosts of Sports Huddle show on wt[DH(AM) Boston. Witkin and Bloom also have interest in WKBR(AM) Manchester, N.H. WFTL is on LACKBURN 1400 khz with 1 kw day and 250 w night. WTAI(AM)-WLLV(FM) Melbourne, Fla. Sold RADIO TV CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS by Cape Canaveral Broadcasting Inc. to Sili- con East Corp. for $846,000. Seller is WASHINGTON, D.C.. CHICAGO. IL ATLANTA, GA BEVERLY HILLS. CA owned by John Donahey (65%), Pat Yaturo 20036 60601 30361 90212 (25%) and Al Richards (10%). It has no oth- 1111 19th N.W. Michigan Ave. 400 9465 Wilshire Blvd. Street. 333 N. Colony Square is by 1202) 331 -9270 (312) 346 -6460 (404)892.4655 (2131 274-8151 er broadcast interests. Buyer owned Gary Hess (25%), Sylvan Taplinger (25%), I 0/24/8.3 Martin W. Spector, wife, Dorothy, and Spec-

Broadcasting Oct 24 1983 70 tors' daughters, Roslynn Spooner and Ann new 420 -foot tower. Broker: Dornfeif & and part owner of Midland, Tex., restaurant Lief (12 %% each). It also recently bought Johnson. (49 %), and Manuel L. Veloz Sr., cook WVTY(FM) (previously WHBS[FM]) Holiday, WMGL(FM) Pulaski, Tenn. Sold by Medium (51 %). It has no other broadcast interests. Fla., for $800,000 and WWQT(AM) Dunedin, Rare Inc. to Pulaski Broadcasting for KziP is daytimer on 1310 khz with 1 kw. Fla. , ( for $475,000 "Changing Hands," both $350,000. Seller is owned by Jay Austin Broker: Jamar -Rice Co. March 14). is Taplinger former executive (50 %) sales manager of station; Robert WAMK(AM) Brockton, Mass. Sold by Bay vice president of SJR Communications, Lochte, general manager, and Lochte's wife, Broadcasting to Esprit Inc. for which Colony sold off its radio properties. Spector is Katie, news director (50% jointly). Seller $210,000 cash. Seller is owned by Edward J. Florida -based record retailer. Hess is general has construction permit for new commercial Acton and Francis Greenburger. It also is manager of buyer's WWQT(AM) and TV in Greenville, Tenn. Buyer is owned by applicants for 14 LPTV's. Buyer is headed WVTY(FM), and also has 25% interest in ap- S. Hershel Lake (55 %), his wife, Geraldine by Scott B. Davis, general partner in yet -to- plicant for new FM's at Middletown, Md., Vaughn (35 %), and Ronald Ray McNeil be completed limited partnership. Davis is and San Angelo, Tex. WTAI is daytimer on (10 %). S. Hershel Lake owns newspapers in also president of Mobile Television Ser- 1560 khz with 5 kw. Wt-LV is on 107.1 mhz Carthage, Tenn.; Haleyville, Ala., and vices, Boston -based television production with 3 kw and antenna 300 feet above aver- weekly Giles Free Press, Pulaski. Geraldine company. Buyer has no other broadcast in- age terrain. K. Broker: Donald Clark Inc. Lake is bookeeper at Carthage paper. terests. WAMK is daytimer on 1410 khz with KNDK(AM) Langdon, N.D. Sold by Johnson, McNeil is manager of the Tennesse Press 1 kw. & Johnson Laidlaw to KNDK Radio for Association in Knoxville. Buyer is also li- WLRO(AM) Lorain, Ohio Sold by Lorain Seller $500,000. is equally owned by Bert censee of WSKR(AM) Pulaski. WGML is on Community Broadcasting Co. to Veard and Lyle Johnson, brothers and farmers, and 98.3 mhz with 3 kw and antenna 300 feet Broadcasting Co. for $200,000. Seller is T.L. Laidlaw, general manager of KNDK. It above average terrain. equally owned by Andrew J. Warhola, Lo- has no other broadcast interests. Buyer is WLGN -AM-FM Logan, Ohio Sold by Logan attorney, and George Mobilie, Washing- equally rain owned by William Heigaard and R. Broadcasting to Roger Lance Hinerman for ton patent attorney. It has no other broadcast Scott Stewart, Langdon attorneys. It has no $310,000. Seller is owned by Dannie Derol, interests. Buyer is owned by Jon R. Veard other broadcast interests. KNDK is daytimer who owns furniture store, restaurant, and who also owns Lorain -based property man- on 1080 khz with 1 kw. other investments in Logan. Buyer, general agement company. It has no other broadcast KKLR -FM Edmond, Okla. Sold by Mid manager of stations, has no other broadcast interests. WLRO is daytimer on 1380 khz America Media Co. to Oaks Broadcasting interests. WLGN is on 1510 khz with 1 kw with 550 w. Inc. for $500,000. Purchase pre-empted day and 250 w critical hours. WLGN -FM is on Other proposed station sales include: auction of station that sellers had scheduled 98.3 mhz with 3 kw and antenna height 240 KNGS(AM) -KKYS(FM) Hanford, Calif. for Oct. 20. Seller is Louisiana partnership, feet above average terrain. (BROADCASTING Oct. 3); WDRB -TV Louis- headed by James A. Reeder, managing part- KZIP(AM) Amarillo, Tex. Sold by Plains ville, Ky. (BROADCASTING, Sept. 19); WKIK- ner. It also owns KCOZ(AM)- KOKA(FM) Broadcasting Inc. to Del Norte Inc. for (AM) Leonardtown, Md. (BROADCASTING Shreveport, La. Buyer is owned by Max W. $270,000. Seller is owned by Ken Williams, Oct. 10); WKLZ(AM) Kalamazoo, Mich.; Wells, Dallas banker, and Ken Fairchild, president and general manager. Buyer is WWKO(AM) Fair Bluff, N.C.; WBEU(AM)- general manager of KRLD Dallas, which is owned by Cruz Gilivaldo Lopez, manager WQLO -FM Beaufort, S.C. (BROADCASTING being sold to CBS ("Top of the Week," April 25). KKLR is on 97.7 mhz with 3 kw and antenna 300 feet above average terrain. Broker for seller: George Moore and Associ- ates. Broker for buyer: Blackburn & Co. KXGO(FM) Arcata (Eureka), Calif. Sold by Record Plant Broadcasting Inc. to Pankonin Broadcasting Inc. for $475,000. Seller is Midwest Television owned by Christopher Stone and wife, Glo- ria. They also own a Los Angeles recording studio and have no other broadcast interests. $5,000,000 Buyer is owned by Richard Gembler, Omaha broadcast consultant; Gerald Pankonin, This network affiliate is located in an economically Omaha attorney, and his parents, Rudolph stable government and education center. Signal and Catherine Pankonin, who are Grant, Neb., farmers. None have other broadcast coverage of the market is superior. Recent gains interests. KxGo is on 93.5 mhz, with 245 w in audience share and revenue provide a strong and antenna 1,050 feet above average terrain. It holds construction permit for oper- basis for future growth. Assets include modern ation as Class C facility. Broker: Chapman studio /office building and first -rate technical facility. Associates. KGHS(AM) -KSDM(FM) International Falls, Minn. Sold by Borderland Broadcasting to Communications International Associates Inc. for $425,000. Seller is owned by Daniel A Confidential Service to Owners & Qualified Buy( D. Ganter and Karen N. Gamer, who have no other broadcast interests. Buyer is owned by Frederick H. Walter, International Falls CECIL L. RICHARDS physician (50 %), Craig Peacock and wife, INCORPORATED Joyce (25 %); her brother, James Bartowski MEDIA BROKERS and wife, Louise (25 %). Craig Peacock and James Bartowski own local Coca -Cola bot- NEGOTIATIONS FINANCING APPRAISALS tling company; their wives are homemakers. TV CATV RADIO NEWSPAPERS None of buyers have other broadcast interests. KGHS is on 1230 khz with 500 w day, 7700 LEESBURG PIKE, FALLS CHURCH, VA 22043 17031 821 -2552 and 250 w night. KSDM is on 94.3 mhz with 3 kw and antenna 153 feet above average MIDWEST OFFICE terrain. It has application pending before 4320 DUNDEE ROAD, NORTHBROOK, IL 60062 (3121 291 -0188 FCC to increase power to 100 kw and build

Broadcasting Oct 24 1983 71 Sept. 12), and KLYX(FM) [CP] Thermopolix, Wyo. (BROADCASTING, Oct. 17). o tt0 lllU L,O ne

1 APPROVEDBYFCC 1 Gannett gains. Gannett Co., Rochester, N.Y., reported profits for third quarter that ended WBBB(AM) -WPCM(FM) Burlington, N.C. Sept. 25 were million, or 87 cents per share, rise of 8% over $42.9 million, 81 cents Sold by Rau Radio Stations Inc. to Maycourt $46.1 per share, in corresponding period last year. That was on revenue of $412.6 million, up Co. for $2,625,000. Seller is principally 12% from $368.1 million in third quarter of 1982. For first nine months of 1982, Gannett owned by estate of Henry Rau. Robin Henry, earned $130.9 million, or $2.46 per share, on revenue of $1.22 billion, 5% rise in profits Rau's daughter, is president. It also owns over comparable 1982 figures of $124.78 million in earnings, or $2.35 per share, on WPDX -AM -FM Clarksburg, W. Va. It has sold, revenue of $1.09 billion. subject to FCC approval, wATO(AM)- WETQ(FM) Oak Ridge, Tenn. (BROADCAST- O ING, Sept. 19); WNAV(AM)-WLOM(FM) An- Harte -Hanks takes head. Harte-Hanks Communications Inc., San Antonio, Tex. -based napolis, Md. (BROADCASTING, July 4), and newspaper publisher and group owner of 10 radio stations and four VHF TV's, reported WDOV(AM)-WDSD(FM) Dover, Del. (BROAD- third -quarter 1983 earnings increased 21% to $8,044,000, or 37 cents per share fully CASTING, July 4). Buyer is subsidiary of Au- diluted, over same period year ago. Operating revenue was $113,170,000, 15% over last dubon Broadcasting Co., headed by Pegram year's third quarter. Harrison, president. It also owns WNOK -AM- El FM WBBB is daytimer on Columbia, S.C. Westinghouse drop. Westinghouse Electric Corp., parent of Westinghouse khz with 5 kw. WPCM is on 101.1 mhz 920 Broadcasting & Cable Inc., reported that sales and earnings declined for second -quarter with 10 kw and antenna 910 feet above aver- 1983 (ended June 30). Earnings were down 12.7% to million ($1.09 per share) on age terrain. $96.4 revenue of almost $2.4 billion. For first half, earnings were down 16.3% to $196.7 million KBIX(AM) Muskogee, Okla. Sold by Bortz ($2.22) on revenue of $4.7 billion. Embody Broadcasting Co. Inc. to Muskogee Broadcasting Corp. for $370,000, including ran for $351,000. Seller is owned by Carl S. Bill Waddell (25 %), Jeff Stevens (15 %) and $50,000 noncompete agreement. Seller is Tyler and wife, Ilene M. , and John A. Lien - Sherry Kennedy (5 %), who have no other owned by Richard S. Embody, who has no kaemper and wife, Norma. It has no other broadcast interests. Buyer is sales manager other broadcast interests. Buyer is owned by broadcast interests. Buyer owns other 10 %. of WANO(AM) Pineville, Ky., who has no oth- Michael J. McKee, president (50%), W.O. He is general manager of KWWW, owner of er broadcast interests. WFXY is on 1490 khz Moon Jr. and Jack G. Brewer (25 %) each). Wenatchee audio production company and with 1 kw day and 250 w night. Brewer is president and owner of KWCO(AM)- applicant for LPTV at Wenatchee. Kwww is Other approved station sales include: KXXX(FM) Chickasha, Okla. McKee and on 1340 khz with 1 kw day and 250 w night. WGML(AM) Hinesville, Ga., and wAQI(AM) Moon are Chickasha businessmen. KBix is WFXY(AM) Middlesboro, Ky. Sold by Coun- Ashtabula, Ohio (see "For the Record "). on 1490 khz with 1 kw day and 250 w night. try Wide Broadcasters Inc. to Warren A. KWWW(AM) Wenatchee, Wash. Ninety per- Pursifull for $250,000. Seller is owned by cent sold by SANS Inc. to James W. Corco- Hubert Ford (30 %), his wife, Mary (25 %); Shoring up, giving up, in faltering STV Oak hires outside management firm, lime sells Boston outlet R.C. CRISLER limo different companies took two different tacks last week in dealing with their respec- tive operations in the troubled STV industry. Oak Industries has hired a management firm to help strengthen its STV hand while Time Inc. is retreating, selling its only remaining STV outlet. In an effort to "breathe new life" into its ON TV operations, as one spokesman put it, Oak Industries has retained the services of the Santa Monica, Calif. -based Ritter /Geller Communications to take over the day -to -day operations of its remaining ON TV systems in Los Angeles, Chicago and Miami, which & CO., INC. had been handled by Oak Media Corp. That subsidiary will still operate the ON Satellite TV division, which markets ON TV pro- Full service financial counseling graming to satellite master antenna opera- to the broadcast industry. tors, multipoint distribution services and low -power TV outlets. ON Satellite, which EXCELLENCE. INTEGRITY EXPERIENCE. started up in March, now has 200,000 subscribers. Oak's ON TV subscriber counts have declined in 1983. Earlier this year, its Dallas and Phoenix operations were shut down and R. C. CRISLER & CO., INC. over the last six it has lost 55,000 subscrib- CINCINNATI, OHIO ers in Los Angeles, 25,000 in Chicago. Mi- ami has remained flat at 34,000. Neverthe- less, "we have no intention of leaving the STV business," said the Oak spokesman, noting that the contract with Ritter /Geller is

Broadcasting Oct 24 1983 72 The National Association of Broadcasters has 25 committees charged with exam- remained neutral so far. The committee has ining a plethora of regulatory, legislative and industry -related issues. In this new been courted by all the interested parties: series, BROADCASTING is examining each of those committees, focusing on their the motion picture industry, electronics man- video retailers chairmen , members and goals for the coming year. ufacturers, and citizen groups. COPYRIGHT COMMITTEE O The crusade to pro- "VNe are also following developments on tect broadcasters' copyright interests con- the international copyright scene," Polinger tinues The National Association of Broad- said. He stressed the importance of protect- casters copyright committee has been ing copyright owners whose works are being assigned the task of monitoring all copyright pirated overseas. The new technological de- activity at the Copyright Royalty Tribunal and velopments, he added, only accentuate the on Capitol Hill. The heightened importance need to find a solution to the piracy problem. of copyright issues was apparent when NAB The controversy over the increase in com- converted an ad hoc committee on copy- pulsory license fees cable systems have to right to a permanent body. David Polinger, pay for carriage of distant signals was ad- senior vice president and assistant to the dressed by the House Copyright Subcom- president, WPIX(TV) New York, was named mittee last week (see story, page 55). Broad- chairman. casters considered the rate hike a victory "The committee keeps abreast of all copy- and continue to oppose efforts to repeal it. right issues," he said. Its agenda includes Polinger expects to testify before the sub- signal piracy, compulsory licensing, music committee on the issue later. licensing, restoration of syndicated exclusiv- Committee members are: Polinger; Lynn ity, home taping and preservation of the Christian, Century Broadcasting, Chicago; FCC's must -carry rules. Another function of Abiah Church, Storer Broadcasting, Miami; the committee, explained its chairman, is to Polinger Thomas Dougherty, Metromedia, Vlhashing- guide the NAB's presentations to the copy- ton; William Faber, wxt=uïvl Tampa, Fla.; Si- right tribunal, which sets and distributes radio in the distribution. mon Goldman, WJTN(AM) Jamestown, N.Y.; compulsory license fees. At the moment the The committee is examining the controver- Harry Olsson CBS, New York, and Malcolm NAB is seeking the inclusion of commercial sial home taping issue, on which NAB has Potter, WBAL -TV Baltimore. multiyear. No staff cuts have yet been made, Inc., Indianapolis. The STV service operat- Time previously sold its interest in a Dal- although Ritter/Geller will have the power to ed over WSMW-TV Worcester, Mass. Time las STV operation and late last summer shut do so, Oak said. R/G publishes Playgirl and said that no interruption in service is expect- down its Cleveland STV service because Slimmer magazines, is involved in a joint ed. LAST, which takes over on Nov. 1, is a neither service achieved profitability. How- paperback book publishing venture with Si- subsidiary of Independent America Corp., a ever, the Boston operation, at 40,000 sub- mon & Schuster, and does merchandising Dallas -based real estate development firm. scribers, is holding its own. campaigns for blue jeans and sunglasses. A company spokesman added that the Rit- ter /Geller agreement to manage the three South Central States Radio Opportunities systems evolved from discussions that ori- i ginally called for the consultant to develop programing for the three stations. The "es- 500 watt AM /Day located in county seat -trade center for prosperous agri- sential reason" behind the arrangement, he cultural area -near three colleges. Station needs owner- manager. Will pay itself explained, is to "upgrade and improve" the out. STV programing. On the average, the three AM /FM Combo. Unbelievable opportunity for financial security. Pluses in- stations individually program 10 to 12 hours clude ability to increase FM coverage, solid farm communities and construction per day, with each station dark the remainder of the time. of inland ports nearby. Duplicated programming now -separate formats could Separately, Time Inc., it was selling its double revenue. Favorable terms to qualified buyers. interest in a Boston STV operation to Dallas - 250 Watt /Day located 20 miles in each direction from major markets. The based Independent American Satellite Tele- perfect opportunity for first time owner who will work. ONLY $30,000 down! vision Inc. Time held an interest in the operation through its MSO subsidiary, American Class A FM serves Resort Area. Thousands visit famous resorts. Permanent Television & Communications, which ran population within station coverage ... 20,000. Land included in deal. Down the service as a joint venture with Sicom payment only $60,000. If you've been wanting to leave the "rat race" this is your opportunity! 10,000 watt AM /Day located in rich Mississippi Delta. Can go to 1,000 watts Arbitron gift. The Arbitron Rating Co. nighttime. Ideal spot on dial for 10- county coverage. Ranked #1 in its immedi- has donated its entire ratings archives to ate market. 10 to 15 year financing to qualified buyer. the University of Georgia. The collection of more than 25,000 items contains near- AM /FM Combo located in trade area with retail sales of $500,000,000. ly all ratings reports made since the corn - Transmitter site on prime real estate -Aggressive sales organization could increase pany began in 1949, and will include de- revenue to $1,000,000 from present $550,000. Experienced operator will be rivative books that help interpret the given every consideration on financing. ratings. Arbitron will update the archives annually and will provide computer services for detailed study of the docu- ments. The files will be kept in the special collections division of the university li- DàU brary. business The university will have rights to the Communications brokers, financing, appraisals archives and can sell copies to others for Radio TV Cable TV Newspapers research purposes. 2020 North Loop West Suite 111 Houston, Texas 77018 713/957 -0310

Broadcasting Oct 24 1983 73 upset some ABC executives with remarks executives] desire to discuss with me. It is ABC's Robinson implying racism within ABC News made one subject I would like them to discuss with several years ago and with his decision not to me because it is one in which I have consid- may return soon attend Reynolds's funeral last July. erable expertise." In an Oct. 15 speech to members of the Earlier in his address, Robinson said he is In speech to California BJA, Black Journalists Association of Southern disturbed to find journalism "becoming tim- anchor discusses his contract California, Robinson acknowledged that id and safe...Racism is almost never taken and controversy surrounding recent "things have been very difficult" for him up by journalists," he added. "They suggest speeches on blacks in journalism during the last few months and said that you talk about other things. [But] I consider "there seems to have been an effort to de- racism in America a cancer on our souls." Max Robinson, until recently the national stroy my credibility" on the part of some Although he declined to be specific, Rob- desk anchorman for ABC's World News To- television critics and fellow broadcast jour- inson said he is "a bit weary" of his struggles night, expects to return to the program as nalists. at ABC, but concluded: "It is my considered soon as next week, although his status with "Somehow I got the feeling that I was a opinion that I could have done it no other the network is still unresolved. Robinson pariah in the business," Robinson recalled, way." told BROADCASTING he is still involved in referring to the reaction to his controversial contract negotiations with ABC News but Smith College speech. He added that he expects to be back on the air within the next does not regret statements he made at that two weeks. He would not specify in what appearance, only the way they were report- WNEV TV sets up capacity. ed. Robinson was co -anchor of the evening "It is not business as usual in black Amer- print /broadcast newscast from July 1978 until last July, ica, and it is not business as usual for blacks when ABC selected fellow co -anchor Peter in the newsrooms of America," Robinson news cooperative Jennings to replace Robinson and the late declared. He discounted a rumor circulating Frank Reynolds as solo anchor for the pro- which he said implies that ABC will renew Station announces accords with gram. Robinson and ABC have been renego- its contract with Robinson only if he agrees suburban Boston newspapers to tiating the Chicago -based anchorman's posi- not to speak out any more. set up New England news exchange tion with the network since that time. "I am teaching and preaching so that they Robinson, the first black to anchor a na- can no longer change me," Robinson insist- In a drive to expand its news coverage out- tional network news program, reportedly ed. Race, he said, "is not a subject [network side the greater Boston area, WNEV -TV last week established news bureaus at four inde- pendently owned suburban Boston newspapers. The new association, called New Eng- land News Exchange, also allows each of Broadcasting E the newspapers and television station to share editorial resources and product, according to wNEV-TV officials. 1 735 DeSales Street, N.W., Washington, D.C. 20036 -4480 WNEV-TV said it has based a reporter and crew at the Lawrence Eagle -Tribune, 45 Please send . (Check appropriate box) miles north of downtown Boston, and the Broadcasting m Magazine Patroit Ledger, eight miles south of Boston. 3 years $160 2 years $115 1 year $60 In addition, WNEV-TV said, a third reporter (Canadian and international subscribers add $20 per year) and crew will shuttle between bureaus based at co -owned and located Worcester Tele- which serves Broadcasting z Cablecasting Yearbook 1983 gram and Evening Gazette, communities 55 miles west of Boston, and The complete guide to radio, television, cable and satellite facts and the separately owned Middlesex News, figures -$75 (if payment with order $65) Billable orders must be which also serves communities west of Bos- accompanied by business card, company letterhead or purchase ton. order. Off press April 1983. The impetus behind the marriage of two traditionally acrimonius camps of journal- Name Payment enclosed ism -print and broadcasting -came about out of necessity, explained Jeff Rosser, vice Company Bill me president of news, wNEV -TV He said that for several years viewers outside the greater Home? Yes Address No Boston area (which he defined as those living beyond the Route 128 loop which circles City State Zip the city) have complained of a lack of televi- Type of Business Title /Position sion news coverage of their communities by the three commercial network affiliates in Signature Are you in cable TV operations Yes Boston. (required) No Rosser said that he approached the editors % and publishers of various newspapers in the For renewal or address change city's outlying regions about establishing an place most recent label here informal relationship with WNEV -TV that would involve a mutual exchange of news i ¡1 and resources. Station management decided The one to read when there's time to read only one. against "going the traditional route" of establishing stand -alone news bureaus in the

Broadcasting Oct 24 1983 74 suburbs, Rosser said, because newspapers, rules, according to Scanlon). Vradenburg with strong roots in the communities, were a put it this way: CBS takes news Emmys better anchor. "CBS is party to a wide variety of litigated The relationship, according to all parties, matters and administrative proceedings of CBS emerged in first place in the 1981 -82 is mutually beneficial. In exchange for asso- great interest to the public and the subject of news and documentary Emmy Awards com- ciating themselves with WNEV-TV, Rosser ex- extensive public scrutiny. In the course of petition of the National Academy of Televi- plained, the newspapers reap obvious "pro- these proceedings, CBS attorneys receive a sion Arts and Sciences last week, capturing motional value" from broadcast exposure. significant number of queries from the press honors in 17 categories. ABC took 13; PBS, Since information will on occasion be ex- on the status of a proceeding and CBS's legal 12; NBC, three, and syndicated shows, one. changed and shared by all parties, he added, position. In order to assist the CBS law de- Outstanding coverage of a single breaking news story (pro- sometimes the print journalists will appear partment in responding to the press, we have gram) o Nighthne. 'Disaster on the Potomac'; William Lord, alongside their broadcast brethren in report- retained the communications consultant firm executive producer: Stuart Schwartz, senior producer, and Ted Koppel, anchorman. ing a story. of Scanlon & Menken Ltd." Outstanding coverage of a single braking news story (seg- The technical part of the arrangement Major pending court litigation against ments) o New Mexico's Yates Oil Co.,' CBS Evening News with calls for WNEV -TV to set up three microwave CBS, aside from the Westmoreland suit, Dan Rather; Steve Kroft, producer, reporter/correspondent; satellite links pointing north, south and west consists of Dr. Carl A. Galloway's appeal in 'Personal Note/Beirut,' ABC World News Tonight; John Boylan, producer; Peter Jennings, reporter /correspondent; 'Linda so that live transmissions can be sent be- his slander suit against CBS over a Dan Down's Marathon,' World News This Morning; Fred Wymore, tween the outer bureaus and WNEV -TV stu- Rather segment of 60 Minutes, and former producer. reporter /correspondent. dios. Eventually, Rosser noted, field report- Lieutenant Colonel Anthony Herbert's nine- Outstanding beckground/aesiysls of single current story (programs) o Chrysler: Once Upon a Time...and Now; Shelby ers will be able to edit their stories at the year -old, $44.7- million libel suit based on a Newhouse, producer; Andrew Kokes, reporter /correspondent; sites. A helicopter will also be shared be- Mike Wallace 60 Minutes segment. From the Aahea...Nica.agua Today; Helena Solberg Ladd and tween the parties. Scanlon & Menken currently represents Glenn Silber, producers: CBS Reports: Guatemala; Martin producer; label, reporter /correspondent. Rosser declined to put a price tag on the the philanthropic activities of Mobil Oil and Smith, Ed operation, other than to call it "a lot" and Citibank, is helping the Children's Comput- Outstanding background/analysis of a single current story (segments) o'College Sports, the Money Game,' NBC Nightly "under" the $1 million mentioned in a Bos- er Center to market a new line of education- News; ML Flynn, Paul Hazzard. Barry Hohlfelder, producers; ton newspaper. al/entertainment video games and is assist- Bob Jamieson. co-producer. reporter/correspondent. 'Tanks' - A Few Minutes with Andy Rooney 60 Minutes; Jane Bradford, The New England News Exchange, ing The Atlantic in producing a Monthly producer: Andrew A. Rooney reporter /correspondent; 'Wel- Rosser believes, will expand to include other series of public affairs forums. The firm also come to Palermo,' 60 Minutes; Wiliam McClure, producer; Har- television and radio stations and newspapers represents several public interest and human ry Reasoner, reporter /correspondent. in New England. He stressed that the associ- services organizations, including Daytop Outstanding Investigative *mellow (programs) o Frank ation was "looking at it as a long -term com- Village and other drug Tenpin: Confusions of a Dangerous Man; David Fanning, pro- -free treatment centers ducer; Antony Thomas, reporter/correspondent. mitment," rather than just on an experimen- and the Martin Luther King Center in Atlan- Outstanding Investigative )oumallam (segments) o "The Nazi tal basis. Eventually, he conceded, wider ta. It has worked on several movies, includ- Connection.' 60 Minutes; Ira Rosen, producer; Mike Wallace, participation in the New England News Ex- ing "Ghandi," "The Rose," "All That Jazz" reporter /correspondent; 'Air Force Surgeon.' 60 Mirada; Tom /correspondent. change could lead to a nightly half -hour and "The World According to Garp," arrang- Bettag. producer; Morley Safer, reporter newscast on WNEV-TV that would report on ing screenings for opinion makers and pro- Outstanding Intsrview/nterviewer (programs) o NigM2ine, The Palestinians Viewpoint-; Bob Jordan, producer; Ted Kop- events throughout New England. ducing benefit premieres in major cities to pel, interviewer; The Barbara Walters Special; Beth Poison. pro- raise money for, among others, the Reporters ducer; Barbara Walters. interviewer. Committee for Freedom of the Press. Scan - Outstanding inteMewAmerviewer (segments) o "In the Belly lon's partner in the is of the Beast.' 60 Minutes; Monika Jensen, producer: Ed Brad- firm Ed Menken, who ley interviewer joined in 1981 after heading a number of its Outstanding coverage of a continuing news story o The Pa- CBS refers health and social service agencies, including terson Project; Howard Husock, producer; Scott Simon, report- lawsuit questions planning and development for New York's er /correspondent. Addiction Services Agency. Outstanding coverage of s continuing news story a "Cover- to PR firm

Network hires Scanlon & Menken to field inquiries from press about network's litigation No go. Former ABC correspondent Sam Jaffe has lost bid to obtain confidential information from FBI and CIA that might clear him of charges he spied for Soviet or U.S. With the Westmoreland libel suit and all, agencies. U.S. Judge Barrington Parker rejected Jaffe's request for order that would CBS lawyers get a lot of calls from the press, require disclosure. He said agencies were justified in withholding information for national either directly or through the PR people in security reasons-essentially, that they involved identity of confidential informants. whatever CBS division is involved in litiga- However, he appeared sympathetic to Jaffes position, declaring that Jaffels allegations tion. So the law department has hired a pub- that information about him in government files came from discredited witnesses may be lic relations firm as its communications con- true. And he ordered government to pay Jaffe'; legal expenses -incurred since 1976, sultant, to field the questions and dispense when he filed Freedom of Information Act request and American Civil Liberties Union the answers. The firm is Scanlon & Menken, began representing him. Parker said government had been slow to cooperate in case. He based in New York and specializing in the issued order after reviewing, in camera, records being sought. Jaffe, who is 54 and lives general corporate, public policy and enter- in Bethesda, Md., began working for ABC in 1961 and was its correspondent in tainment fields. John Scanlon, New York Soviet Union through 1965. He left network in 1969. He says CIA has cleared him City deputy commissioner for economic de- of charges of spying but that FBI has not responded to his request for similar clearance. Jaffe ACLU velopment in 1969 -73, who has been in in- attorneys are considering appeal of Parkers order. dependent PR since 1976, is the point man O on the CBS account. First grant Columbia Universitys School of Journalism has established center for study Westmoreland's pending General William of First Amendment with $3 million grant from alumnus Sal Poliak. Columbia President libel suit against CBS News $120 -million Michael I. Sovern said chair associated with center, James Madison Visiting a the prob- and CBS is big part of lawyers' Professorship, will be filled by New York Times columnist Anthony Lewis, who has twice no means to lem, but by all, according won Pulitzer Prize. Poliak made gift to Columbia, Sovem said, "to implement his belief Vradenburg vice president George III, CBS that protection of our First Amendment rights requires all the study, reflection and wisdom and deputy general counsel. He said Scanlon that higher education can muster." Poliak graduated from journalism school in 1926 and would be the lawyers' press con- & Menken for two years served as correspondent in Mexico for Christian Science Monitor. But he tact on all involving CBS, includ- litigation made his money as producer of industrial expositions and conferences For 52 years, he ing FCC administrative litigation (but not, at headed Clapp & Poliak, and he is now co-chairman of executive committee of Cahners FCC on repeal least initially, the proceeding Exposition Group, which purchased his company last year. of the financial interest and syndication

Broadcasting Oct 24 1983 75 age of American Unemployment," CBS Evening News with Dan Rather; Rita Braver, David Browning. Quentin Neufeld, Terry Martin, David Gelber, producers; Bruce Morton, Jerry Bowen. Terry Drinkwater Ed Rabel, Ray Brady, correspondents. Outstanding informational, cultural or historical programing (programs) Horeb Looking at You, Kid; Andrew McGuire. producer; The Taj Mahal; James M. Messenger, Stuart Sillery, TANNER producers. Outstanding informational, cultural or historical programing (segments) o "Eclectic: A Profile of Quincy Jones." Sunday Morning; Brett Alexander, producer; Billy Taylor, reposer /corre- r r - MUSICAL r. spondent; "Sid Caesar, 20/20; Betsy Osha. producer; Dick Schaap. reporter /correspondent; "Lena," 60 Minutes; Jeanne Solomon, producer; Ed Bradley, reporter /correspondent. Special classification for outstanding program achievement SPECTRUM (programs) o Vietnam Requiem; Jonas McCord, William Cou- tune. producers. Special des$Meatlon tor outstanding program achievement (segments) o "It Didn't Have To Happen," 60 Minutes; Norman Gorin, producer: Morley Safer. correspondent. Outstanding Individual achievement In news and documentary programing Writing: Sharon Blair Brysac. Perry If, Juilliari and Beyond: A Life in Music; Charles Kuralt, "Cicada What Does It Offer Invasion." CBS Evening News with Dan Rather; Direction: Jo- nas McCord, Wham Couturie, Vietnam Requiem (ABC News); Bill Jersey Children of Violence; Cinematographers: Norris Brock, Egypt: Quest for Eternity, (National Geographic Spe- cial); Arnie Sirlin, The Taj Mahal; James Deckard, James Lips- comb, Polar Bear Alert (National Geographic); Electronic Ca- assist fully location): Six merapersons: live or David Mdeographers (studio and Green. "Guerillas in Usulatan." CBS Evening News with Dan Rather; George Fridrick, Along Route 30. automated formats Outstanding Individual achievement In news and documentary programing o Sound: Robert Sando. sound editor; Alan Berliner, S. Hymowitz, F Martinez, Jonathan M. Lory, audio sweeting, editor: Tom Fleischman. mixer. FDR (ABC); Tom Co- hen, sound recordist, The Campaign; associate directors: Con - suelo Gonzalez, Neill Phillipson, FDR; ttdeotape editors: Cathy -- MOR l MC CHR Black, Catherine Isabella, Dean Irwin, Carla Morgensten, Ed- ward Buda, Ruth Iwano, Chris von Benge. Mike Seigel. videotape editors, FDR; Thomas Micklas, videotape editor, ice Contemporary Beautiful Sculptor," CBS Evening News with Dan Rather; Anthony Cicci- marro, Kathy Hardigan, Don Orrico, Many Powers. videotape editors. "The Man Who Shot the Pope-4 Study in Terrorism." Country Easy Listening Outstanding individual achievement in news and documentary programing o Film editors: James Flanagan, Nils Rasmus- sen, Wiliam Longo. Walter Essenfeld, film editors. FDR; Nobuko Oganesoff, film editor, Juilliarí and Beyond: A Life in Music; * We offer flexibility in programming Graphic designers and animation: Rebecca Allen. graphic de- signer. Walter Cronkite's Universe; David Millman. graphic art- *Custom Reel Rotations & Program Clocks ist and illustrator, The Cuban Missile Crisis- Nightline; music composers: James G. Pirie. music composer, conductor. Alas- *Consultancy ka: Story of a Dream. VOA begins SEND MY hardware upgrade The Voice of America, which for years has complained it lacks the facilities to project America's voice as effectively as it wants to, FREE SAMPLE last week began getting new equipment. Work was started at VOA headquarters in Washington on construction of four modem broadcast studios. The $1.4- million renova- FOR FURTHER INFORMATION...CALL tion project is scheduled to be completed in Dick Denham April, with two of the studios to be used by COLLECT AT AREA CODE 901-320-4340. 1 the East European division and two by VOA's world wide English division. VOA director Kenneth Tomlinson de- LJ MOR A/C CHR scribed the studio construction as "an impor- 1 tant step in updating VOA's Washington Contemporary Beautiful 1 headquarters from a 1950's operation to a Country Easy Listening modem facility." He said the new studios U will serve as prototypes for renovating 19 other studios that were built in 1954. Work on them will begin next year. Name Besides the 19 studios now almost 30 Station _ Title years old, four others were constructed in 1 1964 and three in 1981 for a total of 26. Even Address - with the four studios now under construction, Tomlinson said, VOA will Z.p be "critical- City State , ly short" of adequate broadcasting facilities. The William B. Tanner Co., Inc., 2714 Union Extended, Memphis, TN 38112. In 1975, VOA used 23 studios to broadcast 774 hours weekly. With 26 studios today, it broadcasts 970 hours. "At peak broadcasting hours, every studio is in operation every day of the week," he said.

Broadcasting Oct 24 1983 76 Motor Speedway Corp. and As compiled by BROADCASTING, Oct. 3 ee, president of Indianapolis WLRO(AM) Lorain, Ohio (1380 khz, 550 w- D)- -Seeks other enterprises. Filed Sept. 23. through Oct. 7, and based on filings, au- assignment of license from Lorain Community Broadcasting Co. to Veard Broadcasting Co. for 5200,000. Seller is equal- thorizations and other FCC actions. WISH-TV Indianapolis and WANE -TV Fort Wayne, Ind. (WISH -TV; ch. 8; 316 kw vis., 42.7 kw aural; HAAT: ly owned by Andrew J. Warhola, Lorain attorney, and George Washington patent attorney. It has no other Abbreviations: AFC -Antenna For Communications. 990 ft.; WANE-TV; ch. 15; 144 kw vis., 28.2 kw assn.; Mobilie, AU- Administrative Law Judge. alt. -alternate. ann.- HAAT. 830 ft.) --Seeks transfer of control of Indiana Broad- broadcast interests. Buyer is owned by Jon R. Ward. who announced. ant.- antenna. aur.- aural. aux.- auxiliary. casting Corp. from Corinthian Broadcasting Group (100% also owns Lorain -based property management company. It CH -critical hours, CP-construction permit. D-day. before; none after) to A.H. Belo Corp. (none before; 100% has no other broadcast interests. Filed Sept. 22.

DA- directional antenna. Doc- Docket. ERP--affective after) for $104.9 million. Tlvo stations are part of six -station KLTR(AM) Blackwell, Okla. (1580 khz, 1 kw -D)- radiated power. HAAT-height above average terrain. deal between two companies for total $606 million (BROAD - Seeks assignment of license from Indian Nation Broadcast- khz-kilohertz. kw- kilowatts. m-meters. MEOC- carmio, June 27). Seller is subsidiary of Dun & Bradstreet ers Inc. to Action Media Inc. for $115,000 cash including maximum expected operation value. mhz- megahertz. Corp., New York -based corporation engaged in business noncompete agreement. Seller is headed by Don M. Kelly. mod.-modification. N- night. PSA- presunrise service information, marketing services and specialty publishing. It president. He is also 95% owner of KUSH(AM) Cushing. authority. RCL- remote control location. S -A- Scientific has no other broadcast interests. Buyer is Dallas -based Okla. and is permitee for new FM in Liberal, Kan. Buyer is Atlanta. SH- specified hours. SL- studio location. TL- newspaper publisher. It has also sold, subject to FCC ap- owned by William Stanley Bivin, president (70%), and transmitter location. trans. -transmitter. TPO- transmitter proval, the two stations at same price, and working capital, Mary Jane Kelly (30%). It is licensee of KLOR -FM Ponca power output. U- unlimited hours. vis.- visual. w -watts. after holding them for a "legal instant" (see below). It also City, Okla. Filed Oct. 12. noncommercial. owns WFAA -AM -TV and KZEW(FM) Dallas, and recently - Philadelphia (96.5 mhz, 18 kw, HAAT: WWDB(FM) bought KOA(AM) -KOAQ(FM) Denver for S22 million 850 ft.) --Seeks assignment of license from Banks Broad- ( "Changing Hands," May 30). It has also sold, subject to casting to Pyramid Broadcasting for $5.6 plus 1.75 million FCC approval, WTVC(TV) Chattanooga, and KFDM -TV noncompete agreement. Seller is headed by Dolly Banks, New stations Beaumont. Tex., for S49 million. to keep from exceeding president, and also owns WHAT(AM) Philadelphia, sale of station ownership limits ( "In Brief," Oct. 10). Filed Oct. I I . which (BROADCASTING, May 16) fell through. Buyer is WISH -TV Indianapolis and WANE -TV Fort Wayne, owned by Richard Balsbaugh, Robert S. Understein, Arnie AM applications Ind. (WISH -TV; ch. 8; 316 kw vis., 42.7 kw aural; HAAT: Ginsberg, Jason L. Shrinsky, and Sonny Joe White. Under - 990 ft.; WANE -TV; ch. 15; 144 kw vis., 28.2 kw aur.; stein is Washington CPA and Shrinsky is Washington attor- seeks 870 khz Valley Head, Ala. -Cook Communications HAAT. 830 ft.)-Seeks transfer of control from A.H. Belo ney. They also have interest in KXLR(AM) North Little with 2.5 kw -D. Address: P.O. Box 67, Fort Payne, Ala. Corp. (100% before; none after) to LW W I Broadcasting Inc. Rock, Ark.; KEZQ(FM) Jacksonville, Ark.; WUSQ(AM)- 35967. Principal is owned by Jeffrey A. Cook (51%), Thom- (none before; 100% after) for $104.9 million and working WVAI(FM) Winchester, Va., and, along with Pyramid as E. Crowe (39 %), W.H. Borders Jr. (5 %) and W.D. capital ("Changing Hands." Sept. 5). Seller will own sta- Broadcasting Corp.. they own WXKS -AM -FM Medford, Jr. (5 %). It has no other broadcast interests. Cook is Scruggs tions for a "legal instant" (see above). Buyer, is subsidiary of Mass. The other three all work at WXKS: Balsbaugh as Alabama. lead guitarist for the country-rock band. Crowe LIN Broadcasting, a publicly traded New York company. general partner, Ginsberg as operations manager and White was Fort Payne, formerly program director at WFPA(AM) which also owns five AM's, five FM's and five TV's. It is as programing manager. Filed Oct. 7. Ala. Borders is Fort Payne CPA and accountant for the band. also radio common carrier and specialty publisher. Filed WPCC(AM) Clinton, S.C. (1410 khz. I kw -D) -Seeks Scruggs is Fort Payne attorney. Filed Oct. 11. Oct. II. assignment of license from Laurens County Radio Inc. to Grover City, Calif. -Five Cities Radio seeks 1570 khz with WAMK(AM) Brockton, Mass. (1410khz, I kw-D, DA- Laurens County Communications Inc. for $90,000 including 5 kw -D. Address: 1662 Willowmont Ave. San Jose, Calif. D)-Seeks assignment of license from Bay Colony Broad- $15,000 cash. Seller is Dan Lynch (40 %), Ray Whiteford 95124. Principal is equally owned by Richard A. Bowers. casting to Esprit Inc. for 5210.000 cash. Seller is owned by and Lynn Cooper (30% each). It has no other broadcast Thomas F Muller and Raymond E. Rohrer. Bowers and Edward J. Acton and Francis Greenberger who also are interests. Buyer is owned by Donny Wilder, president Muller both have interest in applicants for CP's in Waimea, applicants for 14 low power TV stations. Buyer is headed by (34%); his wife Gene M., and their son Robert P. Wilder II Hawaii; Hialeah and Pine Hills, both Florida, and Manna, Scott B. Davis. who is general partner in yet-to-be-complet- (33% each). Donny Wilder is editor and publisher of weekly Calif. Rohrer is a Silver Spring, Md. -based communications ed limited partnership. Davis is President of Mobile Televi- newspaper, Clinton Chronicle. It has no other broadcast in- consulting engineer. Filed Sept. 30. sion Services, Boston -based television production company. terests. Filed Oct. 5. Buyer has no other broadcast interests. Filed Oct. 6. WMGL(FM) Pulaski, Tenn. (98.3 mhz, 3 kw, HAAT: FM Actions KGHS(AM)- KSDM(FM) International Falls, Minn. 300 ft.)- -Seeks assignment of license from Medium Rare Mason City, Iowa -Better Broadcasting Corp. returned (1230 khz; 500 w -D. 250 w -N: FM: 94.3 mhz, 3 kw, HAAT: Inc. to Pulaski Broadcasting for $350,000, including application for 93.5 mhz, 3 kw. HAAT: 162 ft. Address: 153 ft.)-Seeks assignment of license from Borderland 575.000 cash. Seller is owned by Jay Austin (50%), Robert 4211 N. Elizabeth, Pueblo, Colo. 81008. (BPH- Broadcasting to Communications International Assoc. Inc. Lochte and wife, Katie (50 %). All three work at WMGL: 830627AE). Action Oct. 5. for $425,000. Seller is owned by Daniel D. Ganter and Austin as sales manager, Robert Lochte as general manager Springfield, Mo.- Baptist Bible College Inc. returned Karen N. Ganter, who have no other broadcast interests. It and Katie Lochte as news director. It is permitter for a new currently seeks modification FM permit to increase power application for 89.1 mhz, 50 kw, HAAT: 270 ft. Address: of commercial TV in Greenville, Tenn. Buyer is owned by S. to 100 kw and to build new 420 ft. tower. Buyer is owned by Vaughn 628 East Kearney Street, Springfield, Mo. 65802. (BPED- Hershel Lake (55 %) and wife. Geraldine (35 %), and Frederick H. Walter, M.D., general practitioner in Interna- Ray 830418AC) Action Oct. 3. Ronald McNeil (10 %). S. Hershel Lake owns newspa- tional Falls (50 %), Craig Peacock and wife, Joyce (25 %); pers in Carthage, Tenn.; Haleyville, Ala., and weekly Giles Rocky Mount, Va. -WNLB Radio Inc. returned appli- her brother James Bartowski and wife, Louise (25 %). Craig Fee Press, Pulaski. Geraldine Vaughn Lake is bookeeper at cation for 100.7 mhz, 3 kw, HAAT: 174.54 ft. Address: P.O. Peacock and James Bartowski own and operate a local Coca - Carthage paper. McNeil is manager of Tennesse Press Asso- Box 602, Rocky Mount 24151. (BPH- 830921AA) Action Cola bottling plant. It has no other broadcast interests. Filed ciation in Knoxville. It is licensee of WSKR(AM) Pulaski. Oct. 3. Oct. 11. Filed Oct. 7. WLRC(AM) Walnut, Miss. (850 khz, 250 w -D) -Seeks KZIP(AM) Amarillo, Tex. (1310 khz, I kw-D)-Seeks TV Action assignment of license from Associated Christian Enterprises assignment of license from Plains Broadcasting Inc. to Del to B.R. Clayton and Martha S. Clayton for Seller Pine Bluff, Ark. -CMM Inc. dismissed application for $100,000. Norte Inc. for $270.000, including 5240.000 cash. Seller is is owned equally by James R. (Ron) ch. 25; ERP: 8.511 kw vis.. 85 kw aur.. HAAT: 160 ft.; ant. Mitchell and Larry owned by Ken Williams, president and general manager of Dunlap. Both are Baptist ministers and have no other height above ground: 178 ft. Address: 215 Lantana Road, broad- KZIP. Buyer is owned by Cruz Gilivaldo Lopez. manager cast interests. Buyers are husband and wife. Rossville, Tenn. 88555. (BPCT- 830217KM) Action Oct. 5. Martha Clayton and part owner of Midland, Tex., restaurant (49 %). and was assistant program director at WKXC New Albany, Miss. Augusta. Ga. General Inc. dismissed applica- Manuel L. Veloz Sr.. cook (51%). It has no other broadcast -Media B.R. (Robed) Clayton is shift foreman with Tenneco Inc. tion for ch. 54; ERP 5.000 kw vis., 4,500 kw assn., HAAT: interests. Filed Oct. 7. Filed Sept. 15 176 ft. ant. height above ground: 273 ft. Address: 333 Grace KHOU -TV Houston (ch. 11; 316 kw vis., 47.9 kw aur.; Street, Richmond, Va. 23219. (BPED- 830513KF) Action KKOZ(AM) Ava. Mo. (1430 khz, 500 w -D) -Seeks HAAT. 1,440 ft.) -Seeks transfer of control of Gulf TV Oct. 4. assignment of license from Ava Broadcasting to KKOZ Inc. Corp. from Corinthian (100% before; none after) to A.H. for 5130,000. Seller is owned by Joseph E. lindra, presi- Belo (none before; 100% after) for record $342 million. TWo dent. and eight other Kansas residents. Buyer is owned by stations are part of six -station deal between the two compan- Joseph Alan Comm (27 %), his brother, Charles Arthur ies for total $606 million (see above). Filed Sept. 30. Ownership changes (27 %); their mother, Mrs. Joseph Arthur Comm (15 %); Rob- ert L. Honea Jr. (27 %), and A. Dale Wendland (4 %). Joseph Actions Alan Comm is currently station manager at KOYY(AM)- Applications KSPG(FM) El Dorado, Kan. Filed Oct. 6. WGMUAM) Hinesville, Ga. (990 khz, 250 kw -D)- Granted transfer of control of Liberty Broadcasting Co. Inc. WIUG -TV Fort Wayne. Ind. (ch. 33: 594 kw vis., 59 kw KNDK(AM) Langdon, N.D. (1080 khz; I kw -D)- from E.D. Steele Jr. (100% before; none after) to Kelwyn aur.; HAAT: 770 ft.)-Seeks transfer of control of Thirty- Seeks assignment of license from Johnson. Johnson & Laid - John Kovars (none before; 100% after). Consideration: Three Inc. from Wabash Valley Broadcasting Corp. (77% law Inc. to KNDK Radio for $500,000. Seller is equally $145,000. Principals: Seller is general manger of Tybee Is- before; none after) to Joseph R. Cloutier Sr. (23% before; owned by Bert Johnson, and brother. Lyle. both fanners, and land. Ga., cable company. He also is applicant for LPTV at 100% after) Seller, privately -held corporation, will relin- T.L. Laidlaw, general manager of KDNK. None has other Hilton Head Island, S.C. Buyer has no other broadcast inter- quish 77% of WKJG in equal exchange for buyer's 23% broadcast interests. Buyer is equally owned by William Hei- ests. (BTC- 830815FN). Action Oct. 5. share of Wabash Valley's other property. WTHI- AM -FM -TV gaard and R. Scott Stewart, both Langdon attorneys. It has Terre Haute, Ind. Buyer is executive vice president of licens- no other broadcast interests. Filed Oct. 12. WFXY(AM) Middleboro, Ky. (1490 khz, I kw -D, 250

Broadcasting Oct 24 1983 77 w -N, DA- 1)- Granted transfer of control of Country Wide Norma. It has no other broadcast interests. Buyer owns other Accepted Broadcasters Inc. from Hubert Ford and others (100% be- 10%. He is general manager of KWWW, owner of Wenat- --- -Seeks CP to make fore; none after) to Warren A. Pursifull (none before; 100% chee audio production company and is applicant for LPTV at KLTA (98.9 mhz) Dinuba, Calif. after). Consideration: S250,000. Principals: Seller is owned Wenatchee. (BTC-830725FF). Action Oct. 5. changes in ant. sys.; change TL; change ERP to 19.0 kw; by Huben Ford (30%); his wife, Mary (25 %); Bill Waddell change HAAT to 815 ft., and change transmitter. (25 %), Jeff Stevens (15 %) and Sherry Kennedy (5 %). They KKYS (107.5 mhz) Hanford, Calif. -- -Seeks modifica- have no other broadcast interests. Buyer is advertising sales tion of permit to make changes. Increase ERP to 18.5 kw; manager of WANO(AM) Pineville, Ky; and has no other decrease HAAT to 790 ft., change TL, and other changes. broadcast interests. (BTC-830815FM). Action Oct. 5. Facilities changes WHKK (100.9 mhz) Erlanger, Ky-Seeks CP to change WBBB(AM)- WPCM(FM) Burlington, N.C. (920 khz, TL; change ERP to 1.267 kw, and change HAAT to 466 ft. 5 kw -D; FM: 101.1 mhz, 10 kw, HAAT: 910 ft.)-- Granted assignment of license from Rau Radio Stations Inc. to May- AM applications TV applications court Co. for $2,625,000. Seller is principally owned by estate of Henry Rau. Robin Henry, Rau's daughter, is presi- Tendered Tendered dent. It also owns WATO(AM)- WETQ(FM) Oak Ridge, Calif. CP to change Tenn., and WPDX -AM -FM Clarksburg, W.Va. It recently KIOT (1310 khz) Barstow, -Seeks KTEN (ch. 10)-Seeks CP to change ERP: vis. 316 kw, by adding night service with sold WNAV(AM)-WLOM -FM Annapolis, Md., for 52.8 hours of operation to unlimited aur. 31.6 kw.; change HAAT to 1460 ft.; change ant. syst. million, and WDOV(AM) -WDSD(FM) Dover, Del., for I kw and change to DA -2. Major enviromental action. 52.3 million (both BROADCASTING, Sept. 5). Buyer is subsid- KIEL (1080 khz) Lebanon, Mo. -Seeks CP to change headed by Pegram Harri- iary of Audubon Broadcasting Co., frequency to 750 khz; change power to 1 kw, and change to Accepted son, president. It also owns WNOK -AM -FM Columbia, non-DA. S.C. (BAL- 830810F0). Action Oct. 5. KTTY (ch. 69) San Diego- Request for authority to Mo.-- -Seeks CP to in- KLFJ (1550 khz) Springfield, locate main studio outside community. WAQI(AM) Ashtabula, Ohio (1600 khz, I kw -D, crease power to 5 kw. DA)- Granted transfer of control of Quests Inc. from Ken- KCRA -TV (ch. 3) -Seeks modification of permit to Latrobe, Pa.-- -Seeks CP to increase neth S. Mapes (55.6% before; none after) to Arthur W. Cervi WCNS (1480 khz) change TL. 1 to DA -2, and change day TL. Sr. (none before; 55.6% after). Consideration: $35,000. day power to kw; change KTVI (ch. 14)-Seeks modification of permit to change Mapes (56 %), and Tem. CP to Principals: Seller is owned by Kenneth S. WIXC (1140 khz) Fayetteville, -Seeks HAAT to 1372 ft. Major environmental action. Phillip J. Cantagallo (44 %). It has no other broadcast inter- change city of license to Hazel Green, Ala., and change TL. ests. Buyer has interest in WVCC(FM) Linesville, Pa. Major environmental action under section 1.1305. WNEG -TV (ch. 32) Toccoa. Ga. -Seeks modification (BTC- 830404EN) Action Oct. 5. of permit to change ERP: vis. 647 kw, aur. 129.4 kw; change ICBM(AM) Muskogee, Okla. (1490 khz, I kw-D, 250 Accepted HAAT to 835 ft. w -N)-Seeks assignment of license from Bortz Embody KEDT (ch. 16) -Seeks CP to change ERP: vis. to 1480 modification Broadcasting Co. Inc. to Muskogee Broadcasting Corp. for KT.'S (1420 khz) Hobart, Okla. -Seeks of kw, aur. to 148 kw.; change antenna. and also, to change height. 5370,000, including $50,000 noncompete agreement. Seller CP to make change in ant. sys. by increasing transmitter. has is owned by Richard S. Embody, who no other broadcast KAAR (1480 khz) Vancouver, Wash. -- -Seeks modifica- interests. Buyer is owned by Michael J. McKee, president tion of CP to change TL, and make changes in ant. sys. by AM actions (50%); W.O. Moon Jr., and Jack G. Brewer (25% each). increasing height. Major environmental action under section Brewer is president and owner of KWCO(AM) -KXXX(FM) 1.1305. KFBR (1340 khz) Nogales, Ariz. -Application returned and are Chickasha business- Chickasha, Okla. McKee Moon for CP to increase day power to 500 kw (BP-830608AF) men. (BAL- 830817EH) Action Oct. 5 FM applications Action Oct. 3. 1 kw -D, KWWW(AM) Wenatchee, Wash. (1340 khz, KKIS (990 khz) Pittsburgh, Calif. -Application re- 250 Granted transfer Inc. from kw- N)-- of control of SANS Tendered turned for CP to increase day and night power to 25 kw; none after) to James Carl S. Tyler and others (90 %) before; install DA -2; change TL; Action Sept. 29. W. Corcoran (10% before; 100% after). Consideration: KAFZ (107.7 mhz) Oklahoma City-Seeks CP to 5351,000. Principals: Seller is owned by Carl S. Tyler and change TL, and make changes in ant. sys. Major environ- KRDZ (1000 khz) Hayden, Colo. ---- Granted application wife, Ilene M., and John A. Lienkaemper and his wife, mental action under section 1.1305. for MP to increase power to 10 kw ND-CH. (BMP- 830510AA) Action Oct. 4. WMYF (1540 khz) Exeter, N.H. -Granted application for CP to increase power to 5 kw /2.5 CH. (BP- 830217AA) Action Oct. 5. AERONAUTICAL CONSULTANTS Tone, LOCaton'Height Sweet KISD (880 khz) Medford, Ore.-Denied application for FAA Neeaelons MP to change main studio location. (BMP- 830725AM) Ac- JOHN CHEVALIER, JR. tion Sept. 20. AVIATION SYSTEMS WBTZ (1080 khz) Oliver Springs, Tenn.-Granted ap- ASSOCIATES, INC. plication for MP (BP- 790322AG) to change TL. Major envi- Services 1650 So Patine Coast Hey ronmental action under section 1.1305. (BMP- 830513A0). Redondo Beach. CA 90277 Action Oct. 4. (2131 316.5281 WGSF (1220 khz) Arlington, Tenn. -Returned application for modification of CP (780727M) to change frequency to 1210 khz; change hours of operation to unlimited by FCC DATA BASE SOUTHERN adding night service with 250 w; increase day power to 10 BROADCAST SERVICES kw (5 kw CH); change TL, and make changes in antenna system. Action Sept. 26. datawople COMPLETE TURNKEY SYSTEMS AM FM TV LPTV MDS STUDIOS. TRANSMITTERS. WBKV (1470 khz) West Bend Township, Wis.- Grant- ANTENNAS Tower Location /Height TOWERS. ed modification of CP (BP- 820721A1) to operate by RC Full Rigging 6 Erection Services Allocation Studies from SL. Action Oct. 3. 1302 18th St.. N.W. Suite 502 Custom Electronics Design ó Installation Washington, D.C. 20036 PO Boo 740. Alabaster. Al 35007 (800) 368-5754 12021 2964790 (2051 663.3709 FM actions

WZZK (104.7 mhz) Birmingham, Ala. -Granted modification of CP (BPH- 810119AU, as mod) to change HART 301-731-5677 c^°'i to 1,300 ft. Action Sept. 26. s.aacon o,.r. r ,nwua,lo KCHO (91.1 mhz) Chico, Calif. - Granted CP to change TL; increase ERP to 5.35 kw; change HAAT to 1,219 CA L LETTERS ft.; change class, and make changes in antenna system. systems Ltd. CALL LETTER SYSTEMS Action Sept. 27. PO. Dos 12403 7s1s uea 411 MS 39211 KHTZ (97.1 mhz) Los Angeles, Calif.- Dismissed CP 4,111111.4tyla 2074,$, Jackson. 16011 961.3222 to make changes in ant. sys.; change TL; ERP: 20 kw and HAM': 2988.75 ft. Action Sept. 30. KNVR (96.7 mhz) Paradise-Chico, Calif. -- Granted waiver of section 73.1201 (B)(2) of rules to identify as BROADCAST DATA SERVICES "Paradise/Chico." Action Sept. 30. Computerized Broadcast Service Robert H. Kwest Including Management Consultant KRCC (91.5 mhz) Colorado Springs-Granted CP to TL; ERP to .054 kw; change HART to 2,103 Data Base /Allocation Studies Trades and Barters change change ft., and make changes in antenna system. Action Sept. 27. Terrain Profiles 170 W. 23 Street A Div. of Moller. Larson d Johnson. P.C. New York, N.Y. 10011 WCNI (91.5 mhz) New London, Conn. ---- Granted (703) 841-0282 (212) 807.1500 modification of CP (BPED- 820331AD) to make change in antenna system; change type trans.; change type antenna; decrease ERP to .262 kw; increase HAAT to 200 ft., and change TPO. Action Sept. 23.

WFAM (90.9 mhz) Jacksonville. Fla. ---- Granted CP to

Broadcasting Oct 24 1983 78 Professional Cards

ATLANTIC RESEARCH CORD EDWARD F. LORENTZ A.D. RING & ASSOCIATES COHEN and DIPPELL, P.C. Jansky & Bailey & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Telecommunications Consulting Suite 500 1015 15th SI., N.W., Suite 703 Member AFCCE 1334 G St. N W. Suite 500 1140 Nineteenth St., N.W. 5390 Cherokee Avenue Washington. DC 20005 Washington. D.C. 20036 (202) 783-0111 Alexandria Virginia 22314 1202) 347, 1319 (202) 223-6700 Washington. D.C. 20005 Member AFCCE (703) 6424164 Member AFCCE Member AFCCE

SILLIMAN AND SILLIMAN TELEPHONE rear 569.77íH LOHNES & CULVER A. EARL CULLUM, JR. 8701 Georgia Ave. :;805 Consulting Engineers CONSULTING ENGINEERS Silver Spring, MD 20910 1 1156 15th St., N.W., Surte 606 INW000 POST OFFICE ROBERT M. SILLIMAN. P.E. CARL 7. JONES ASSOCIATES Washington. D.C. 20005 BOX 7004 ( 301) 589 -8288 CONSULTING ENGINEERS 12021 296.2722 DALLAS, TEXAS 75209 THOMAS B. SILLIMAN. P.E. 1901 VARNWOOO COURT SPRINGFIELD VA 22153 (214) 6314360 SI/ 101 MCI 1/emMV J/( ( / (8121 853 -9754 Member AFCCE Slemlrer A FCC/i

Mollet. Larson & Johnson. P.C. DAVID STEEL &ASSOCIATES Inc ANDRUS AND ASSOCIATES, INC. HAMMETT & EDISON, INC. CONSULTING ENGINEERS DAVID STEEL, Sr., P.E. ALVIN H. ANDRUS, P.E. CONSULTING ENGINEERS 1925 North Lynn Street P.O. Box 230 351 SCOTT DRIVE Box 68, International Airport Arlington, VA 22209 Main St. & Melvin Ave. SILVER SPRING, MD. 20904 San Francisco, California 94128 Queenstown, 301 384 -5374 (415) 342.5208 (703) 841 -0500 MD 21658 Member AFCCE Member AFCCE .Member AFCCE (301) 827 -8725 Member AFCCE 6.-

JULES COHEN CARL E. SMITH. VIR JAMES JOHN 8. HEFFELFINGER CONSULTING ENGINEERS CONSULTING ENGINEERS & ASSOCIATES, P.C. AM.FM.TV Engineering Consultants Applications and Field Engineering Suite 400 Complete Tower and Rigging Services Computerized Frequency Surveys 9233 Ward Parkway, Suite 285 1730 M St. N.W. 816- 444 -7010 3137 W. Kentucky Ave. -80219 DC 20036 (303) 937-1900 Kansas City, Missouri 64114 Washington 8500 Snowville Road (202) 659 -3707 Cleveland, Ohio 44141 DENVER, COLORADO Member AFCCE 216/526 -9040 Member AFCCE & NAB

E. Harold Munn, Jr., ROSNER TELEVISION Mullaney Engineering, Inc. HATFIELD & DAWSON & Associates, Inc. SYSTEMS Consulting Telecommunications Engineers Consulting Engineers Broadcast Engineering Consultants CONSULTING & ENGINEERING 9049 Shady Grove Court Rroadcast and Communications Box 220 250 West 57 Street Gaithersburg, MD 20877 4226 6th Ave., N.W., Coldwater, Michigan 49036 New York, N.Y. 10107 301 -921 -0115 Seattle, Washington, 98107 Phone: 517-278-7339 Member AFCCE (206) 783.9151 (212) 246-2850 Member AFCCE

MIDWEST J. ENGINEERING MATTHEW VLISSIDES, P.E. C. P. CROSSNO & ASSOCIATES RADIOENGINEERINGC0 ASSOCIATES STRUCTURAL CONSULTANT CONSULTING ENGINEERS Cen.Mrtin9 Enyr TOWERS. ANTENNAS. STRUCTURES P. O. BOX 18312 CONSULTANTS Sludies. Analysis. Design Modlficat,Uns DALLAS, TEXAS 150 Wesley Rd NORWOOD J. PATTERSON 75219 Crete Coeur. IL 61611 Inspections. Supervision of Erection P.O. Box 420 C41L6u16, Aden, Deign a AII0U1,9n S,udes A (309) 6983160 6867 Elm St.. McLean. VA 22101 F,eid Engineering. NC SANTA YNEZ, CA 93460 II F.W. HANNEL, P.E. Tel (7031 356-9765 (214) 809 -0294 (805) 688-2333 Member AFCCE Member AFCCE Member AFCCE Serving Broadcasters over 35 years

JOHN F.X. BROWNE D.C. WILLIAMS R.L. HOOVER & BEVERAGE & ASSOCIATES. INC. SHERMAN & ASSOCIATES, INC. Consulting Telecommunications Engineer ASSOCIATES, INC. CONSULTING ENGINEERS C9nSu6mp Emmneers AM- FM- TV -LPTV -CATV 11704 Seven Locks Road Broadcast /Communications Consultants 525 Woodward Avenue POST 700 OFFICE e0x Potomac, Maryland 20854 Boo 181, R.D. C2 Bloomfield Hills. MI 48013 FOLSOM. CALIFORNIA 95630 I 1 Medford. N.J. I 641 6116 (916) 933 -5000 3019830054 08055 Member AFCCE Member AFCCE 16091 983-7070

LAWRENCE L. MORTON, E.E. EVANS ASSOCIATES McCLANATHAN & ASSOC., INC. Dr. Jeremy K. Raines, P.E. AND ASSOCIATES Consulting TeleCommunications Consulting Engineers Comeltiny Ekebomagaarie Engine, Consubmg Telecommunicolions Engineers Engineers AM, FM, TV, LPN, CATV, MOS, STL. APPLICATIONS 6 FIELD ENGINEERING TATION ANALYSIS: AM. FM- TV.CATV' ITFS' LPTV'Satellite Cellvloç held Engineering, Computerized RADIO TELEVISION Effects on patterns. impedances. currents.

Channel Searches 216 N. Green Bay Rd. PO Box 750 13420 Cleveland Dr. I Potomac MD 20850 21671 SUPERIOR LANE THIENSVILLE, WISCONSIN 53092 PORTLAND. OREGON 97207 LAKE FOREST. CALIFORNIA 92630 13011 279.2972 Phone: (4141 242.6000 Member AFCCE TWA 910.464.6112 (714)639-6013 Member AFCCE Phone (503) 246.8080 Member AFCCE

Applications - Field Engineering SELLMEYER ENGINEERING W. LEE SIMMONS Radio - TV - Cellular - LPTV - STL Rt. 1, Box 270 & ASSOCIATES, INC. McKinney, Texas 75069 11503 Sunrise Valley Dr. /Reston, VA 22091 Broadcast Telecommunications Consultants PQtifinders Ltd. 214-542-2056 Frequency Coordination Services for Earth Applications Field Engineering Stations. Terrestrial Microwave and Other 614 Sunnybrook Drive 11704 Stonington Place Applications Communications Systems Monroe, N.C. 28110 Silver Spring, Md 20902 Facilities Planning 301 -881 -8188 Field Engineering Jerry D. Sd.et.L PE 703/620 -6300 (704) 289 -1301

EDM & ASSOCIATES. INC. DON'T BE A STRANGER LECHMAN, COLLIGAN, B cast AM FM TV LPTV ITFS. Translator To Broadcasting's 191.781- Readers & JOHNSON Rule Makings Frequency Searches & Display your Professional or Service Telecommunications Consultants CCarre, Cellular. Satellites here It Card will be seen by station and Applications Field Enginecring MDS. PrP Microwave cable TV System owners and decision makers 2033 M Street. N W. Suite 702 FCC 1st Class Si PE licensed staff -1982 Readership Survey showing 5 2 Washington. DC. 20036 1110 Vermont Ave.. N.W. Suite 1130 readers per copy Washington. D.C. 20005 Phone (202) 2960354 (2021 775.0057 change frequency to 90.9 mhz and increase ERP to 18.6 kw. Inc., Cablevision of Augusta Inc., Jefferson Cable Televi- WMSN -N Center City Broadcasting Inc., Madison, Action Sept. 27. sion Corp., Alert Cable TV Inc., Wometco Cable TV Inc. Wis. and Group W Cable )- Chief, common carrier bureau, or- WCSN (94.9 mhz) Tallahassee, Fla-Granted CP to AMU dered Georgia Power to file within 10 days responses to five Existing change TL; change HAAT to 840 ft., and make changes in complaints involving the rates it charges for cable TVattach- antenna system. Major environmental action under section WZOR WKEM Immokale, Fla. ments to its poles. Memorandum opinion and order adopted 1.1305. Action Sept. 22. WXMS WDAT Ormond Beach. Fla. Oct. 6. WBCX (89.I mhz) Gainesville, Ga-Granted CP to WQXM WIZY Gordon. Ga. change TL; change ERP to 3 kw; change HAAT to 300 ft., Legal activities KDLP KOKI Bayou Wsta, La. and make changes in antenna system. Action Sept. 26. WQUE WGSO New Orleans WECI (89.7 mhz) Richmond, Ind.-Granted CP to Timer Broadcasting System Inc. -Asked U.S. Court of KTLK KW4Z Lubbock. Tex. to 106 Appeals, Washington, to review FCC's inaction on lbrner's change TL; increase ERP to 1 kw; change HAAT ft., KMXO KMIO Merkel, Tex. and make changes in antenna system. Action Sept. 27. petition for rulemaking (RM -3786) filed Oct. 15, 1980, seeking to delete FCC's cable television "must carry" rules Existing FMU CP to KFMH (99.7 mhz) Muscatine. Iowa-Granted (Case No. 83- 2050). make changes in antenna system and increase HAAT to 645 KVUU KYNR Pueblo, Colo. National Black Media Coalition-Filed a notice with the ft. Action Sept. 30. WOXM-FM WIZY -FM Gordon, Ga. U.S. Court of Appeals, Washington, appealing FCC's con- mhz) Allendale, Mich. -Granted Kan. WGVC -FM (88.5 senting to the application of PTL of Heritage Village Church KAKZ-FM KYMG Derby. ERP to .137 kw; change HAAT to CP to change TL; change and Missionary Fellowship Inc. (FCC 83 -380), to assign the WHFS WLOM Annapolis, Md. and make changes in antenna system. Action Sept. 135 ft., license of WJAN(TV), Canton, Ohio, to David Livingstone WMRX-FM WGEO -FM Beaverton. Mich. 27. Missionary Foundation, Inc. (Case No. 83- 2062). WLTE WCCO -FM Minneapolis -FM (107.5 mhz) Hancock, Mich. -Granted CP WMQT WXKZ WWNH -FM Rochester, N.H. to make changes in antenna system; change TL; increase WHWK WOYT Binghamton, N.Y. ERP to 100 kw; decrease HAAT to 530 ft., and change TPO. Action Sept. 28. Call letters WPGO W4EM Shallotte. N.C. 'WSSB-FM 'WIMC -FM Orangeburg, S.C. WPCR -FM (91.7 mhz) Plymouth, N.H. - Granted CP to increase ERP to .215 kw and change HAAT to minus 378 KKDO KGFX -FM Pierre, S.D. ft. Action Sept. 27. Applications KGAR KTXI Mercedes, Tex. WSKG -FM (89.3 mhz) Binghamton, N.Y.-Granted KZXL-FM KIKM -FM Sherman. Tex. CP to make changes in antenna system; change TL; decrease Call Sought by KUUT KABE Orem. Utah ERP to 10.23; increase HAAT to 942 ft.. and decrease TPO. Now AMU Existing TV Action Sept. 28. KAHN Jerrell A. Shepherd, New Hampton. Mo. WKRN-N WNGE Nashville TV action KSPO Melinda Boucher Read. Dishman. Wash. Now FMI WUSV (ch. 45) Schenectady, N.Y. -Granted applica- Grants to change ERP to vis. 2940 tion for MP (BPCT-800721KJ) 'KSBC Central Arkansas Christian Broadcasting kw, aux. 294 kw; change TL; change SL, and change HAAT: Call Assigned to Inc., Hot Springs, Ark. to 1110 ft. Action Oct. 5. KEKB Jan -Di Broadcasting Inc., Fruita, Colo. New AM's 'KPRN Western Colorado Public Radio Inc., Grand WGRR Mobile Broadcast Service Inc., Prichard, In contest Junction, Colo. Ala. WGCY John R. Noble, Gibson City, Ill. WNJR Sound Radio Inc., Newark, N.J. KRRZ Red River Broadcasting Corp., Fargo, N.D. WKOW Stephen M. Olszowka, Oil City Pa. FCC actions KNLR Terry A. Cowan. Bend. Ore. Nsw FM's Manhattan, Kan. -Petition for special relief (Manhattan Now TV Cable Service), petition for order to show cause (Studio KLOI R&L Broadcasters, Grover Ciry, Cal. TV KMJD-N Pine Bluff Broadcasting Inc.. Pine Bluff. Ark. Broadcasting System Division of Highwood Service, Inc. KHCR Hamakua Broadcasting, Paauilo. Hawaii WETG Arch Communications Corp.. Hartford. IKTSB(TV))) Commission granted petition for special re- WLKZ The Fifth Estate Inc.. Wblfeboro, N.H. waiver Conn. lief filed by Manhattan Cable. seeking of network KDAK-FM Carrington Broadcasting Inc.. Carrington. program nonduplication protection request made by Stauffer N.D. Communications Inc., owner of WIBW-TV Topeka. Licens- ee of KTSB [now KSNT) in Topeka also filed petition for KSLT Black Hills Christian Communications Inc., order to show cause for Manhattan Cable's alleged failure to Summary of broadcasting Spearfish. S.D. provide nonduplication protection as required by commis- WLLX Prospect Communications. Minor Hill, Tenn. sion's rules. A marketwide analysis by commission staff as of July 31, 1983 WJKC Radio 95 Inc., Christiansted, St. Croix, Virgin revealed that potential impact resulting from grant of re- Islands quested waivers would only be 3.16% on KTSB and 2.54% Service On Air CP's Total on WIBW -TV. Commission found that neither station at- New TV's tempted to show with specific factual data that its financial Commercial AM 4,723 162 4.885 condition is such that anticipated losses of revenue would WCAJ Celtic Media Inc., Birmingham, Ala. Commercial FM 3,458 422 3,880 adversely affect the public interest. Commission granted the KTAJ St. Joseph Family Television Ltd., St. Jo- Educational FM 1,101 163 1,264 waivers requested by Manhattan Cable. It denied petition for seph. Mo. order to show cause. Memorandum opinion and order adopt- Total Radio 9,282 747 10,029 ed Sept. 22. (FCC 83 -346). FM translators 693 403 1096 Existing AMU Scottsbluff. Tenytown, Gering and Scotts Bluff County, KPOP KCNN San Diego all Nebraska -Petition for Special Relief (Community Tele- Commercial VHF TV 536 9 545 KJCY KFLI Mountain Home, Idaho Communications Inc.. doing business as Scotts Bluff Cable Commercial UHF TV 321 191 512 WVLC WKZE Orleans. Mass. TV)- Community T -C filed petition for special relief, April Educational VHF TV 112 5 117 WSKO WVNJ Newark, N.J. 13, 1982, seeking waiver of rules which would require that it honor request made of it by Duhamel Broadcasting Enter- Educational UHF TV 171 20 191 WPXY WPXN Rochester, N.Y prises, licensee of KDUH-TV Scottsbluff, to delete duplicat- Total TV 1.140 225 1,365 W%P% WWKC VVest Hazleton, Pa. ing network programing. KDUH -TV filed petition for initi- KSSA KFJZ Ft. Worth ation of forfeiture proceeding directed against TCI's alleged VHF LPTV 168 84 252 KBBL KKAM Lubbock. Tex. failure to provide KDUH -TV with nonduplication protec- UHF LPN 48 69 117 WOBE WKAZ Charleston, WW. tion. Commission completed impact study itself in order to Total LPTV 216 153 369 serve "interests of administrative dispatch." Commission Existing FMU ordered that if no further opposition is received within 20 days from Oct. 14 release date of the opinion, petition filed VHF translators 2,786 235 3.021 KZAM KRNN San Francisco by Scotts Bluff Cable TV be granted. Petition of Duhamel UHF translators 1,825 372 2,197 Broadcasting Enterprises (KDUH -TV) was denied. Memo- WKPE WKZE -FM Orleans, Mass. randum Opinion and Order adopted Sept. 22 (FCC 83 -435). WKLH WCXK St. Johns, Mich. ITFS 250 114 364 Pentwater, Mich.- Amendment of proposed rule mak- KAHN -FM KAAN Bethany, Mo. Low -power auxiliary 824 0 824 ing- Commission proposes to amend FM Table of Assign- WPXY-FM WPXY Rochester, N.Y. TV auxiliaries 7,430 205 7.635 ments with respect to Pentwater: present channel number, WEYQ WMOA -FM Marietta. Ohio none; proposed. parties may file comments UHF translator /boosters 6 0 6 276A. Interested WQKT W WST -FM Wooster. Ohio on or before Nov. 25, and reply comments on or before Dec. Experimental TV 3 5 8 WCNM WBPZ -FM Lock Haven. Pa 12. Copy of the comments should be served on the petition- Remote pickup 12,338 53 12.391 er. James J. McCluskey, 220(' South Michigan, Big Rapids, WOBE-FM WOBE Charleston, W Va. Aural SIL & intercity relay 2.836 166 3.002 Michigan 49307. Notice adopted by chief, policy and rules Existing TV's division. Sept. 28 (MM docket No. 83- 1062). Includes off-air licenses. KBGT-TV KCNA-TVAlbion, Neb. Georgia -utility rates for pole attachments (Georgia Power Co. vs.: Columbus Cablevision, Liberty TV Cable KOBF KI1A -N Farmington, N.M.

Broadcasting Oct 24 1983 80 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

Northeast medium market FM wants aggressive, pro- Atlantic City station seeks AM sales manager to sell RADIO fessional salesperson with broadcast experience. and lead 3- person staff. Great opportunity in fast -grow- + HELP WANTED MANAGEMENT Guaranteed salary commissions. EOE. Resume to ing market. Send resumes & earnings history to Box E- Box E -65. 123. New owner of AM /FM in upstate New York seeks ambi- Ready list fastest tious. community- minded general manager Equity po- Opportunity knocks) to take over a top at Vermont's growing radio station expands its two dominant stations in the Northeast growth market? sales We are finest sition available. Track record and references a must. department! developing the air Three years broadcast sales experience, please. Send product and need the finest to Managerial package negotiable. Write Box E -73. seasoned professional resume and references to Kay Mayr, GSM, WLAD/ support it. New owner, new ideas, a superb opportunity WDAO, 198 Main St., to work in a Petoskey, MI: WJML FM /AM requires experienced Danbury, CT 06810. beautiful area! WKVT FM /AM, Box 1490, Brattleboro. VT is sales manager with proven track record to lead and 05301 an equal opportunity employ- supervise established sales start in one of upper Mid- Sales manager -salesman needed at Louisiana radio er. west's most station. Must have sales, management, and promotion prestigious and exclusive resort areas. Sales, with good advancement potential (possible EOE. Reply P.O. Box experience. Write Box E -72. 1246, Muskegon, MI 49443. management), an honest growth situation for one who Newest NE PA FM forming sales team. Seeking exper- will work and develop with us. Resume to William L. Sales/station manager for Gulf Coast AM/FM combo. ienced A.E.s. Top 50 ADI market. Rare opportunity to Shaw, Station Owner, Box 2224, Shelby, NC 28150. Need experienced street fighter to carry local list, plus join our highly professional organization and enjoy ex- Vain. motivate, and direct productive sales staff. Op- Midwest group of 11 stations in 6 markets has growth cellent earnings, environment, stability, future. True portunity for growth, advancement, and earnings opportunities for assertive and enthusiastic sales man- growth situation. Forward resume & all information to based on performance. Confidentiality assured. EOE. agers and salespeople. Send resume and references Box 5165, Wilkes- Barre, PA 18710. All replies held in Write Box E -100. to Box E -124. EOE. strictest confidence. EOE. Station manager: strong sales oriented manager KCFO, Thies, OK, has opening for experienced ac- needed for new FM in smaller south Florida market. B. We offer an outstanding opportunity for persons with count executive. Salary plus commission. Call Dennis Umberger, 813-447 -2242. excellent radio sales backgrounds to join our new and Nbrden, 918-445-1186. EEO. rapidly growing company You will be selling our unique Looking to move up? High- ranking, fast growth sta- service to radio stations within your state and will work Top 50 Western region station has openings for sales tion in large SC city seeks sales manager to train and on a continuing basis with each of the client stations to account executive. Three years radio broadcast sales lead local staff. Must be innovator in marketing the fully develop use of our exclusive co-op reporting sys- experience in top 50 market required, college degree station to advertisers. Send resume to Box E -105. tem. Stations applying our system to their operation preferred. Send resumes to Box E -129. EEO employer. can expect billing increases of up to 30% from overall Community Club Awards, CCA, 30- year -old Media - retail sales. Nominal production on your part should HELP WANTED ANNOUNCERS merchandising plan, has immediate openings. Addi- yield $40,000 gross income for you the first year, tional area sales managers (multi -state territory). Full $60,000 the second year. If qualified, please call Bob Top AM country station. upstate NY, seeking strong. time, Monday/Friday travel, media sales experience Manley. 806-372 -2329. successful morning personality. Good communicator, required. Substantial draw against commission. Call/ proven track record. Top salary. Resume: Atkinson Con- write for personal interview John C Gilmore, PO Box Account executive: 50,000 AM /N1 CHR FM needs sultants, Lord's Highway East, Weston, CT 06880. 151, Westport, CT 06881. Tel: 203-226-3377. your 1 -2 years experience in commercial broadcast sales. Southern California coastal location. EOE. Call Duality station in beautiful Midwest city seeks exper- Selling general manager for small market AM/FM with B. J. 'bung, 805-488 -0901. ienced announcer who can relate to audience. Tape excellent facilities and staff. Call Mr. Gneuhs, 312- and resume to Program Director, WZOE, Broadcast 640 -7240, today. EOE. Sakes position: experienced in competitive market. Center, Princeton, IL 61356. EOE. 100,000 CHR station with strong ratings. Take over ac- Sales manager for dominant number one rated West count list, develop new Growth potential, top commis- Missouri's most powerful FM needs weekend per- Coast AM/FM in competitive 9- station market. Ocean, sion and benefits. EOE. Resume and references to sonality DJ. Must be able to communicate beyond time sand dunes, and plenty of potential with a growing Eastern North Carolina's leader, WSFL, PO. Box 3436, and temperature. Limited amount of production. No chain. Resume to Manager, KSHR, Box 250, Coquille, New Bern. NC 28560. beginners. $100.00 week to start. EOE. Resume and OR 97423. tape to Randall Yi isemen, KMZU, Box 279, Carrollton, Are you ready to take your experience, ability and MO 64633. General manager- experienced. Only easy listening desire to southern Califomia ?K -SURF, a highly rated Morning drive personality on Pacific class C FM in Southwest growth market. Excellent fa- suburban Los Angeles FM station located in the beach wanted Coast. 1Me're number one in a market. If cilities and well -established station. Personal growth area, is looking for an experienced radio sales profes- competitive 8- station you have and like T&R possibilities. Compensation includes salary, incentive sional. Write to Hal Narotzky, Sales Manager, KSRF Ra- experience sand dunes, send to Bob Young, P.O. Box 250, Coquille, OR and other benefits. All replies confidential. Your em- dio, 1425 Fifth Street, Santa Monica, CA 90401. 97423. ployer not contacted without your permission. EOE. Write Box E -113. 100,000 wafter needs hard hitting street fighter on way Missouri's most powerful FM needs fulltime personal- working with remote for up. Recession -proof market, mild climate, large guar- ity DJ capable of equipment Growth opportunity number one New Orleans station live Play by play helpful. 40- antee, high commissions, we offer it all! Write to Box E- broadcasts. experience seeks business manager The job requires financial 51/2 with 99. hour, day week production. Country-oriented and management capabilities. Prefer college degree, format. $12,000 starting salary. EOE. Resume and tape broadcasting and computer experience. Send re- Professional sales rep. Fast rising Texas sun coast to Randall Weiseman, Box 279, Carrollton, MO 64633. sumes to: WYLD, c/o Tracy Lewis, PO Box 19066, New AM /FM. Looking for a real pro with a provable track Orleans, LA 70119. WYLD is an equal opportunity em- record. At can match your present earnings up front Career opportunity for excellent announcer/produc- ployer. and offer you an opportunity to grow and prosper in a tion person. Must be strong in production and promo- great half million market. Guarantee, 20% commis- tion. Will be "right -hand person ". Tape and resume to Sales manager for FM /AM stations with personal sales sions on direct sales, profit sharing, insurance, most Bob Belcher, Operations Director, KTTR/KZNN Radio, experience in on street" and agency selling, is cre- expenses, and lots of perks. If you want to work and Box 727, Rolla, MO 65401. 314-364-2525. KTTR/ ative, has high energy level, can train sales persons succeed with professionals, play in the surf and enjoy KZNN is an equal opportunity employer. and manage territories, is willing to live in medium size the sunshine, this may be the opportunity of your life- Kentucky town and work for good incentive compensa- Conservative, personality/AC, with heavy time. If you are ready for a move up right now and you emphasis tion. Write Box E -115. on news/infdrmation, has rare announcer opening. possess a good radio sales record, don' wait to write, Ideal candidate has experience (or strong interest) in call Don Durden, VP -GM. Pyle Communications, Beau - promotion and programming. Minimum two years ex- HELP WANTED SALES mont, TX. 409-842-2210. An affirmative action/EOE. perience. No calls. Send tape and resume to: Ed Saes manager for Christian station, quality program- Experienced pro needed for AM/FM medium Ind. mar- Brouder. PD, WGIR AM, Box 610, Manchester, NH ming, group-owned, major Midwest market. Energetic, ket. Right dollars for the right person. Send resume to 03105. aggressive, and professional, with proven advertising WBOW 1301 Ohio, Terre Haute, IN 47807. sales experience. Top pay based on results. Manage- Arizona's premier easy -listening station -KOYT Phoe- ment growth potential. Send resume and references to: Radio group seeking to increase sales management nix- seeks polished, big -voiced ,one -to-one communi- Rich Bott, V.P. /Sales, Bott Broadcasting Company, staff. If you're looking for your first position in manage- cator. Send tape and resume to Jim Price, Operations 10841 E. 28th Street, Independence, MO 64052. ment or have experience, please send resume to Box Manager, KOYT, 3501N. 16th Street, Phoenix, AZ E -111. 85016. EOE/MF. Experienced, aggressive, creative account executive for established list. Strong AM/FM combo. Quality of Experienced salesperson needed by dominant AM country station, upstate NY, looking for strong life on Lake Michigan, 90 minutes from Chicago. 14- 100.000 watt adult contemporary in Missouri's capital. moming personality, good track history, strong commu- station group offers continuing training and profession- Economy and billing fantastic, $18,000 plus first year. nity involvement, entertaining. Top salary Send resume al growth. 175.000 market. WSJM/WIRX, Box 107, Ben- Tom Thies, c/o KTXY, Box 414, Jefferson City, MO or call: Atkinson Consultants, Lord's Highway East, ton Harbor-St. Joseph, MI 49085. 65102. Wteston CT 06880. 203-226-3110.

Broadcasting Oct 24 1983 81 HELP WANTED Broadcast technician. Generally assist and backup Money-making manager -20 years small to large ANNOUNCERS CONTINUED chief engineer; maintain equipment, design /develop markets. Sales, programing. Write Box E -91. audio installations; assist production; transmitter exp. with major market looking to pro- Producer /announcer. The University of Northern Full time, Midtown Manhattan. Send resumes or call Talk host experience, gram medium market news 414 -276- Iowa's two full- service FM public radio stations (KUNI Chief Engineer, 212- 752 -3322. /talk station. 100,000 watts and KHKE 10,000 watts) are seeking a 2443. producer /announcer to serve as program host and on- HELP WANTED NEWS Black radio specialist-Successful GM with impres- air announcer for programs featuring public affairs and Farm T & R to sive record Station sold. Call folk music. Bachelor's degree in communicative arts Talk host wanted. reporter wanted. Send track available. being news /talk KARN. Martin, Box 4189, Little Rock, 504 -0116. with emphasis in broadcasting; broad liberal arts back- c/o C. -774 AR 72214. ground; must have good general knowledge of current Exceptional general manager: with in -depth knowl- issues; ability to assemble and deliver newscasts; pro- Reporter /anchor. News leader in southwestern Michi- edge of radio covering 19 years of successful manage- fessional skills in hosting news. public affairs and mu- gan seeks experienced newsperson for four-person ment. Dynamic, highly organized. Demonstrated ex- sic programs a must; and experience in handling & staff. Aggressive reporting and crisp, clean writing re- pertise includes heavy sales and promotion skills, editing audio materials essential Salary $14,647- quired. Learn and grow with 14- station Midwest Family superior leader and motivator. Results and profit orient- $20.879. Send letter of application, resume, 3 letters of Group. Resume and tape to WSJM/WIRX, Box 107, ed. Looking for an owner who wants an achiever and reference and recent audition tape by November 7, Benton Harbor/St. Joseph, MI 49085. can afford quality. Write Box E -114. 1983, to Dr. Gerald Bisbey, Coordinator of Professional Staff Placement, 221 Gilchrist Hall, UNI, Cedar Falls, IA WIRE/Network Indiana has a rare, immediate opening General manager. 350,000 + market. Solid sales, rat- 50614. An equal opportunity/affirmative action employ- for an authoritative news anchor with strong writing ings and experience. CHR FM/AC AM. White Box E -116. er. skills, competitive spirit, and experience. Must be fully skilled in news gathering and interpretation and have General manager with 14 years of professional sales Resort area A/C is looking for announcer /production superior on -air delivery. Tape and resume to: Gary and management successes. Seeking challenge and person to augment our staff of winners. Tape and re- Hummel, News Director, WIRE/Network Indiana, P.O. growth opportunity. Experience includes top 50 mar- sume to: WDBI -FM, 1175 South US -23, Tawas City, MI Box 88456, Indianapolis, IN 46208. Mid -America Me- kets and all phases of management: budget, promo- 48763. EOE-MF. dia is an equal opportunity employer, M/F. No calls. tion. administration. People oriented with bottom line HELP WANTED TECHNICAL please. understanding. Finest credentials. Seeking long term commitment. Prefer southeastern New England. Write News director: Experienced, strengths in area of life AM/FM In major market looking for an aggressive, Box E -130. hardworking engineer. Must be in good health, have style approach to news, directed writing, ability to train own means of transportation, and a knowledge of mi- staff in all aspects of news broadcasting. Will serve as SITUATIONS WANTED SALES crowave systems. Salary dependent on experience. morning anchor. Send tape, resume, salary require- -FM, of Great Trails Broad- Equal opportunity employer. Please send resume to ment to WING/WJAI Division Salesman, newsman, announcer, production. Look- 45429. EEO/ Box E -122. casting Corp., Box 2346, Dayton, OH ing for small or medium market, Rocky Mountains, near MFH. river. WAIT begin at low salary plus commissions; pur- Production supervisor: nationally competitive audio chase in 3 to 5 years. Write Box E -70. engineering and recording skills; remote and in -house Aftemoon.evening reporter, some anchoring at sta- classical music production experience required. Ad- tion serious about news. Three person news staff. Re- ministrative and supervisory capability Broadcast per- sume, broadcast news writing samples, and tape to SITUATIONS WANTED ANNOUNCERS mit. Will coordinate all production activities of noncom- WTRC, Curt Miller, Box 699, Elkhart, IN 46515. EOE mercial arts and information station. Supervise crew, Announcing, production, programing. Medium to US-101 is looking for quality newspeople! 2 -3 years major market. Prefer Northeast, consider anywhere! schedule and maintain production facilities and equip- experience preferred, but will consider aggressive be- ment. including mobile unit and re- Joe Brautman, 315 -789 -1120. studios. Execute ginners looking for a break. Sports experience a defi- mote and in -house production of various music pro- nite plus. Send T & R to Ed Buice, ND. WUSY. P.O. Box Female announcer seeking position in Indiana. Have jects. Bachelors degree or equivalent experience 8799, Chattanooga, TN 37411. Columbia School of Broadcasting training. Call Ruth desired. Deadline: November 8, 1983. Send resume Bull, 317-643 -7956. to: Robin Romano, KUSC -FM, P.O. Box 77913, Los An- New Jersey A/F combo in New York area seeks full geles, CA 90007. EOE. time reporter for dedicated news staff. Tape and re- 10 -year professional announcer. Excellent refer- sume, writing samples to News Director, Box 40, New- ences. Dependable. Want stable, permanent position. Immediate for in opening engineer to assist chief op- ton, NJ 07860. Mike Hon, 904 -255 -6950. erating and maintaining 6 studios and 2 transmitter sites. AM- 5kw -u. da -n. FM -50kw Broadcast exper- News director for NE Michigan's number one radio Experienced In college radio. Willing to relocate any- ience and first class FCC license preferred. Send re- station. Join our team of winners by sending your tape/ where for entry level position. Call Scott, 201 -863- sumes to WONE/WTUE, 11 South Wilkinson St., Day- resume to: WDBI- FM, 1175 South US -23, Tawas City, MI 0917. ton, OH 45402 EOE. 48763. EOE-M/F. Professional mature country Former reporting MD. Nome, Alaska needs maintenance engineer for HELP WANTED PROGRAMING General ticket. Relatable air sound, phones, and per- award -winning AM owned by Catholic bishop. Wlun- PRODUCTION AND OTHERS sonals. Production. Currently employed in NM. Desire teer position. room and board provided, no pay Three upward move, Southwest, Texas to Calif, medium/ma- year commitment, preferably longer. Must like life in a Promotion director -WPOC Baltimore is accepting jor only. Call Ed Brooks, 505-836 -2457, evenings. Christian community and cool weather. Father Jim resumes for consideration for a January opening. Strin- Poole, S.J., KNOM, Box 988, Nome, AK 99762. gent requirements include: knowledge of print media, You know how the Aussie yachtsmen petormed! An- radio ratings, excellent writing skills, a high degree of chor, talkback, and MOR presenter with twenty years' Chief engineer. Sunbelt AM /FM. Knowledge and ex- organization, budgeting ability, creative mind and the negotiable. major market experience in Australia and Europe will perience essential Salary Long estab- ability to interrelate with a winning team of fellow de- lished broadcasters. EOE. Resume and full information win you an attentive audience with informality and mid - partment heads. On -air experience a plus. Send re- Pacific Fleay, 7, to Box E -125. accent. Stephen Blasiustraat Amster- sume and cover letter stating salary requirements to dam OOST 1091CW Netherlands. Telephone (20) Chief engineer wanted-5,000 watt directional AM and General Manager, WPOC, 711 W. 40th Street, Balti- 939845. more, 50,000 Watt class B FM in the Palm Springs area. Call MD 21211. No phone calls, please. WPOC is a Bob Osterberg, Palm Springs area, daytime 619-347- Nationwide Communications station and an equal op- 12 years experience, 7 years with last employer. DJ, 2333 Evenings home phone 619-340 -3802. portunity employer. news, production, dependable, will relocate. 405- 242 -0597. Rick Brown. Chief engineer for KSKA, Anchorage Public Radio. Executive producer: #1 public radio station in Los Responsible for technical operation of FM radio station, Angeles seeking nationally competitive remote and in- Answer: Janet Lynch 502 -895 -5208. Who's available, house including maintenance and repair of equipment and classical music producers for concerts, fea- will relocate? WOMF, WAKY, WLCV Broadcast grad, tures, recorded music Thorough facililties. Prefer Bachelor's degree in engineering and programs. knowledge degree. RRT, some voice work, excellent oral, written, three years' experience in broadcast engineering. Re- of classical music literature and discography, fine arts, people skills, 4'/ yrs. related experience. Public con- quires valid FCC license. Salary: $30,000 to $34,000, and music production experience required, as well as tact, public speaking experience. Let's make music DOE. Application deadline: Oct. 28, 1983. Send re- an ability to announce classical music. Deadline: No- together! 3743 Deep Dale, Louisville, KY. Prefer South- sume and list of references to Search Committee, vember 8, 1983. Send resume to: Robin Romano, ern, surrounding states. KSKA, 4101 University Drive, Anchorage. AK 99508. KUSC -FM, P0. Box 77913, Los Angeles, CA 90007. looking for entry level po- EOE. EOE. Ttalned, hungry announcer sition in your airchair, will relocate. Bob Kale, Rt. 2 Bx. Chief engineer: 5,000 AM/100,000 FM transmitters, SITUATIONS WANTED MANAGEMENT 268, Elkhorn, WI 53121. 414- 728 -8972. studio maintenance, and responsible for full operation Exp. managing program director. 13 successful years in beautiful coastal community Write Box E -128. EOE. Celebrate the world communications year with the in top ten market. Unimpeachable references. If you new, young breed of announcers. Enthusiastic, intelli- Production technician: nationally competitive audio have an FM and want to beat the competition all around gent, and communicative, Hire Steve O'Rourke today engineering and recording skills; remote and in -house you in dollars and numbers, call in confidence: 305- 516 -422 -1780. classical music recording and technical production ex- 771 -9998, or write Box E -74. perience required. Broadcast permit. Will execute re- Talented, experienced announcer looking to move up Programming plus! Hot medium market personality mote and in -house production of various music pro- in the Northeast. Call Jim, 518-346 -0442. jects. Bachelors degree or equivalent experience ready to program your station. Currently employed, desired. Must have thorough knowledge of state -of- seeking long term position with progressive organization. Hands on experience in music, research, promo- Northern California. Seven years experience disc - the -art audio production equipment and techniques. jockey, newsman, medium markets. Mature, creative, Deadline: open until filled. Send resume to: Robin Ro- tion, and staff management. Good references. Call 919-476-6312 after 6 p.m. Prefer Midwest or South. adaptable. Contemporary. Michael, PO Box 3145, San mano, KUSC -FM, PO. Box 77913, Los Angeles, CA Mateo, CA 94403. 90007. EOE. but will consider all.

Broadcasting Oct 24 1983 82 SITUATIONS WANTED TECHNICAL Production manager. Immediate opening for a cre- TV technician. Immediate opening in top ten market. ative professional with management and hands -on pro- Minimum three (3) years recent experience at TV sta- Experienced chief engineer looking for position as duction experience to join station management team. tion in VTR operation, camera setup, master control, chief engineer of large station. or as technical director Knowledge of promotion helpful. Reply to Dennis lsst. audio, production switching, and ENG operation. Must of small group. BS, CET, and first phone. Specializing General Manager. WIFR -N Box 123, Rockford, IL have first phone or general radiotelephone certificate. n construction and automation. Write Box E -109. 61105. 815-987-5300. EOE. Send resume to Chief Engineer, KXAS -N PO. Box Highly experienced engineer. Currently employed. 1780, Fort North, D( 76101. EOE. National sakes manager. KOCO -N is seeking a na- Tired of promises. Seeks permanent station that sup- tional sales manager with at least three years exper- Video engineerrtechnician with broadcasting design ports engineering. Prefer Southwest. Write Box E -112. ience in national sales or rep. sales. No phone calls background, U -matic experience, and digital control SITUATIONS WANTED NEWS accepted. Send resume to David Loveland, KOCO -N, knowledge preferred. Salary: DOE. EOE. Contact: Ron PO. Box 14555 Oklahoma City, OK 73113. A Gannett L. Moore, President, KTV4, P.O. Box 10-2200, Anchor- Sports enthusiast ready for play by play opening. Company Equal opportunity employer. age, AK 99501. Phone 907 -272-3456. Excellent sportscaster in baseball, football. basketball Tape and resume upon request. Chuck Gordon, 312- HELP WANTED SALES Transmitter supervisor - present supervisor retiring 824 -3538. after 1 PM CDT after 20+ years service. This large market Sunbelt TV Southeast network affiliate needs GSM to profit from station has a clean, modern RF plant and requires a Experienced news pro. Reporter, anchor, editor, writ- new growth plan under new ownership. If you can conscientious engineer with 3-5 years transmitter main- er. producer, director Dedicated, flexible, organizer. guide underdog to to and it, dog document send tenance experience to maintain it. Send resume to Box Call Steve, 904-769-5350. resume in confidence to: James J. Matthews, General E -94, EOE. Manager, WECA, PO. Box 13327, Tallahassee, FL Enhance your news or sports coverage. Sports direc- 32317. Christian television station requires chief engineer. tor /news reporter with 5 years experience seeks chal- Strong UHF background required. Write ' Ben Miller, lenging radio or TV position. Colorful PBP Excellent Group W Westinghouse seeks a dynamic AE for its Director of Engineering, Trinity Broadcasting Network, writing /delivery skills. B.A., journalism. Kevin, 913- net affil. in booming Charlotte, NC need a winner At - P0. Box 'A'. Santa Ana, CA 92711. EOE. 827 -2383. team player -with TV sales exp. Prefer "indÿ /retail background, creativity and "street sense. Excellent 8, Sports director looking for good opportunity. Classic Studio maintenance engineer for commercial TV pro- benefits, and growth opportunities. Send resumes to basketball PBP; will consider news 201 duction facility. to combo. -763- WPCO -TV-36, Human Resources, PO. Box 18665, Come beautiful, tax-free New Hamp- 5587. after 4 EDT. shire with state of the art - Charlotte, NC 28218 -0665. Closing date: October 30, facility-1", 2', and 3" equip ment,0uantel DVE, and 27' remote truck are among Pro farm years 1983. EOE. newscaster -four experience includ- vast array of equipment. For additional information, ing Wichita and Omaha. NAFB voting member. Lifelong Account executive. Strong, respected NBC affiliate in contact: Willard Shears, Chief Engineer, TV-50, Derry, family farm background-strong newswriting. report- major NW market seeks account executive with suc- NH 03038. 603-434-8850. Salary negotiable. M/F, ing. organizational skills. Adept at initiating farm pro- cessful experience in mid -sized or larger market affili- EOE graming or upgrading existing farm formats. more Get ate station. Demonstrated ability to work effectively rural listeners and ag advertising. Assistant chief engineer - Contact Gary, 402- with major accounts a plus. Resumes please to Person- operations. Strong, people 895 -5430 oriented person with three to five management nel Director, KING -TV 333 Dexter Me. N., Seattle, WA years experience as assistant chief or chief desired for this Medium 98109. An equal opportunity employer. market 8 -year news veteran, 4 times award top 15 TV Sunbelt market. Responsibilities include: winning. Looking for top 75 market /reporting anchor Television salesperson: Aggressive NE small market scheduling, streamlining operations, special projects, position. Northeast Midwest and stations serious about network affiliate looking for an experienced profession- and assisting in maintenance of the station as time news only. Write Box E -106. al salesperson. Agency and direct calling. emphasis permits. Send resume to Box E -95. EOE. Young newscaster with 5 years' experience available on new business development. Excellent commission immediately 3 years as an ND. Journ. degree, award structure with ample rewards for performance. Send Career engineering opportunity as chief engineer with winner Jeff. 815-663-9173. resume to Steve Rozov, Local Sales Manager, WNNE- Florida's leading commercial production houses We N P.O. Box 1310, White River Junction. VT 05001. are expanding. If you are a quality- oriented high TV /radio/journalism graduate with 3 years radio news achiever, our pleasant environment and small staff will experience seeks position in same. Call Charlotte. Successful local sales manager for top 50 market. interest you. Design and maintenance skills required. Independent 618- 274 -0686, or 314 -235 -1648. experience preferred - unique opportuni- Not affiliated with a broadcast operation. Excellent ty. Only winners apply Sales trainer /leader by example benefits. Competitive salary commensurate with exper- Professional journalist seeks wanted - sports position. Two great community. Write Box E -120. ience. Our 13th year. Can meet you at Los Angeles years radio news experience as director and football SMPTE conference. Act now. Contact Bruce Graham, and basketball play Quality syndication co. offers major opportunity for -by -play announcer. BS in journal- Director of Engineering, Florida Production Center, 150 ism. Tapes available. television sales person. Exp. in feature film sales. Re- Call Greg after 5, 216 -969- Riverside Menue, Jacksonville, FL 32202.904 plies held in strictest confidence. Reply Box E -126. -354- 1559. 7000. EOE/MF Veteran East Coast drive time news HELP WANTED TECHNICAL anchor and direc- Broadcast engineer - TV studio technician. Operate - tor. Top delivery and writing skills. Want West far or Mobile television facilities company seeking techni- master control switching, video tape machines, film Rockies area. Write Box E -108 cians for Arlington, Texas based mobile unit. Back- projectors, audio, video, & camera control, transmitter SITUATIONS WANTED PROGRAMING ground in video and maintenance required. Excellent remote control; read & follow log. Assist in maintaining PRODUCTION, OTHERS opportunity for growth and advancement. Send re- ENG microwave sites & studio & field equipment. Re- sume to: Tel -Fax Texas, 1601 Lamar Blvd. East, Suite quire FCC first class radio operators license, one year Programming pro: 10+ years' experience NC, coun- 205, Arlington, TX 76011. TV studio operating experience. High school grad., try, CHR. Profit oriented. Promotion and marketing prefer electronics AA degree. TV maintenance engi- knowhow. Degree, first phone. Thom Davis, 704- CMX editor. An established post- production facility in neer- Assist in maintaining ENG receive sites, includ- 827- -0300. metropolitan Washington D.C. area seeks a first class ing Autotrack and steerable antennas; maintain inter- CMX videotape editor with at least three years exper- city microwave relay system, W tape machines PD Experienced country /MD /AT looking for stable. ience. Creativity, technical knowledge, and ability to including BVU 50, 110 & 800; assist in maintaining progressive hi- operation. Mature family man. Charlie Wal- communicate well with Clients a must. Send resumes, band VHF transmitter, associated equipment. Require ters, 619 now! -245 -3779. Call references, and salary requirements only to Box E -76. 5 years maintenance experience (ENG microwave, recording equipment); general class FCC license. Engineer to work with latest state -of -the -art equipment Elec- tronics AA Apply in modern facility Responsible for master control degree preferable. to Creagg Bass, Assistant Director of Engineering, KMGH -N, 123 switching. VTR set -ups. record, edit, and playback lo- Speer Blvd., Denver cal and network programs. FCC license required. Mini- 80203, 303-832-7777, x241. Equal opportunity employer, M/F TELEVISION mum of one year training in electronics and one year experience in Nengineering. Send resume and salary HELP WANTED MANAGEMENT requirements to Chief Engineer, 42 Coliseum Drive, Los Angeles- Broadcast television maintenance engi- Charlotte, NC 28205. EOE. Closing date is October 31, neer for large San Fernando Valley firm. Successful Promotion manager. Up- and -coming middle market 1983. candidate will possess 5 years experience and will network affiliate requires creative manager to head up have been with their current employer for at least one department. Must have excellent writing, communica- Technical-chief engineer. KWTV. channel 9, CBS affili- year. At require substantial hands -on experience with tions skills, solid background in video and radio pro- ate, is seeking a chief engineer with strong back- the majority of the following: Sony 1 inch VTR 's, Sony duction techniques. Supervisory and budgeting skills a ground in personnel and budget management Plans/ 5000 or CMX-340X editors, DVE (Quantel), Rank 3C must. Minimum three years experience in agency or coordinates equipment and capital needs and respon- and terminal equipment. Verifiable history of employ- broadcast facility required. Salary commensurate with sible for all technical operations. Responsible for FCC ment stability and self -motivation required. Please call experience. E0E. Send resumes only to Box E -19. compliance. Requires BS degree or equivalent in relat- or forward your resume, with salary history, to Dave ed field plus minimum 5 years television broadcast Easton, Caballero Video Systems, 7920 Alabama Sales manager- Small market in SW needs aggressive maintenance experience. Send resume immediately Ave., Canoga Park, CA 91304. 213 -888 -3040. sales mgr. Looking for mature salesman or asst. sales to: Duane Hann, President, KWTV, P.O. Box 14159, mgr. ready to move up. Excellent salary and benefits OKC, OK 73113. EOEIM -F. with multi- operator Send resume to Box 27206, Hous HELP WANTED NEWS ton, TX 77027. Television maintenance engineer. Repair and main tain studio and transmitter equipment. Experience in Sports/news combo. The best of both worlds. 505 Chief engineer - good hands-on engineer needed in UHF transmitter repairs and digital troubleshooting re- group looking for talented, experienced person to an- SW small mkt. Looking for asst. chief ready to move up. quired. General radiotelephone operator license. Re- chor weekend sports and cover news 3 days. If you're Excellent salary and benefits with multi- operator. Send sume to: Personnel, WMFE-N 11510 E. Colonial Drive, this uniquely qualified individual, then rush resume resume to P.O. Box 27206, Houston, TX 77027 Orlando, FL 32817. EOE, only to Box E -12. Equal opportunity employer.

Broadcasting Oct 24 1983 83 HELP WANTED NEWS We need a sportscaster anxious to work in a market Television director. South Florida Public TV station CONTINUED loaded with major sports events. We're looking for has an opening for a creative television director for someone with three years on -air experience who their music and drama productions. This position is News manager. If you're currently an executive assis- knows the business inside and out, and who enjoys a responsible for creative aspect of live or videotape looking tant news director or news director for a chal- sunny climate. Resume and salary requirements only studio production, remote production, CMX computer- looking for lenge, we have it. Flagship group station to Box E -98. ized post production and techniques using TV equip- talented individual to steer news operation. Only those ment, talent, station personnel and related sources. in Miami is looking for a with experience need apply. Send resume only in confi- Reporter: the Taft independent The ideal applicant will have 5 years experience in N assignment reporter. I need someone who can dence to Box E -13. Equal opportunity employer. general production and a minimum of 3 years on line directing up with good story ideas, then make great re- come experience in a major market with a knowledge of light- News director with excellent editorial skills and ability Experienced only send reports out of those ideas. ing, art direction, audio and camera operation. College to motivate /train staff. VHF, good Texas market. EOE. Ave., Mi- sumes to: Larry Lyle, WCIX -TV, 1111 Brickell in field mass commu- Resume only to Box E-43. degree with major coursework of ami, FL 33131. EEO/M/F. nications or equivalent technical training required. Personnel Reporter. Qualified to handle general news assign- Weekend producer, 3 day/week assignment editor: Send resume and salary requirements to: ments and weekend weather reports. Gulf Coast VHF top rated Northeast affiliate looking for individual with Generalist, WPBT /Ch.2, P.O. Box 2, Miami FL 33261- EOE Resume only to Box E -45. strong writing and editing skills. Successful candidate 0002. An equal opportunity employer, M/F/H. will have 2 years producer experience in a Meteorologist for VHF South Texas. Requires ability to minimum mid market. Must be able to produce fast paced, Program manager-the right person for our job knows present weather in an interesting, concise manner. -sized visually exciting shows with strong attention to graph- how to take a fresh approach to matters which others EOE. Resume only to Box E -47. program schedules ics. Send resume only to Box E -107. An equal opportu- see as routine, creates strong builds strong rela- Anchors, reporters, sports anchors, meteorologists, nity employer. maximizes promotion opportunities, thor- producers. Excellent positions available in medium tionships with program suppliers, communicates for strong, established anchor to go and is planning the future today and major markets. Send tape, resume, salary history. Anchor. Looking oughly on all levels, female at & 11. Need someone ready to start V7te leading independent looking for Box 9, Delmar, NY 12054 -0009. with our 6 are an industry in January. Beautiful Southeast market. At least five independent industry leader. Resume to Box E -92. Small, aggressive network affiliate seeking news and years anchor experience required -beginners, forget Equal opportunity employer., M/F. sports reporters. Proven photography /production skills it! Excellent salary and benefits. Tapes and resumes to required. Resume only to Box E -71, Department V, 3421 M Street, NW, Suite 321, Washing- Audio specialist position available at award -winning ton, DC 20007. EOE. broadcast production center. Requires demonstrated for mar- News producer. Aggressive producer top 50 ability with a wide variety of audio skills including stu- in sports -oriented ket net affiliate. Must be able to edit copy & pace with Spots director. Immediate opening dio and remote single -and multi -channel recording; - local emphasis. 6 & 10 strong production orientation. Need more than a show Midwestern market with heavy editing and mixing of voice, music, and effects tracks radio possi- stacker Resume & writing samples only to Box E -68. pm shows, packages, some play -by -play for television, film and audio formats; as well as first -line ble. Send resume and writing samples only to Box E- West Texas Television station seeking weekend maintenance. On -air voice desirable. Salary mid-to- 131. EOE/MF. cre- sports anchor /weekday sports reporter, experience re- upper teens, dependent upon experience. Send Produc- quired. Also seeking evening news producer, exper- HELP WANTED PROGRAMING, dentials to Lee O'Brien, Center for Television -Green Bay, Green Bay WI ience required. Call Mike Barker, 915-563 -2222. An PRODUCTION & OTHERS tion, University of Wisconsin equal opportunity employer. 54301 -7001. Equal opportunity employer. Broadcast operations engineer. WNED -TV is looking Weekend sports anchor needed, Peoria. Want exper- for a qualified person to work all facets of broadcast Producer /director. If you've got a hot reel of commer- ienced professional who's enthusiastic & knowledge- operations. Must be familiar with FCC rules and techni- cials and /or promos, and you work in both film and able Must be able to shoot & report stories. Tape/ cal standards. Only aggressive, self- starting persons tape, send us a letter and your resume only. Wé're an resume to Tom Saizan, ND, WRAU -N, 500 N. Stewart, need apply Send resumes and salary requirements to aggressive, growing East Coast production company Creve Coeur, IL 61611. Director of Engineering, Box 1263, Buffalo, NY 14240. looking for another dynamite producer /director. Write An equal opportunity employer. Box E -110. Looking for the best news people? Contact Steve director. Single and multi - Porricelli, Primo People, Inc., 203 -637 -0044. Box 116, Alaska PBS station seeks Colorado Springs promotion manager. KKTV needs remote studio directing experience re- Old Greenwich, CT 06870. camera and motivated, productive manager for 2- person depart- must accompany application. quired. Resume tape ment. Marketing and production skills essential. Two Expanding Sunbelt network affiliate looking for asser- application by Nov 4, 1983. KUAC -TV, Uni- Postmark years -plus TV promotion experience. Send resume to tive early and late producer. Strong writing skills and versity Alaska, Fairbanks, AK 99701. The University of Scott Vaughan, VP /GM, Box 2110, Colorado Springs, two years experience a must. Resume and salary re- is employer and educational insti- of Alaska an EO /AA CO 80901. quirements only to Box E -96. tution. Your application for employment may be subject if are selected as a finalist. Director for news. Minimum three years experience. to public disclosure you Promotion manager: CBS affiliate, #1 rated station in there. Send Send resume and audition tape to News Director, Box Producer /director: seeking experienced individual market and we want your help in staying and send evidence of 4, Nashville, TN 37202. with minimum 2 years in all aspects of television pro- resume, detail your experience, in the past. Great duction. Creativity and self- motivation a must. Send your successful promotional efforts Director of news and public affairs. This is a unique fringes. No telephone resume, history, and tape to WRBT-TV P.O. Box place to live and we offer all the opportunity, truly unlike any other in the U.S. Manage salary 70898, Attn: Larry Dietz. calls, please. Mail your application to Lou Martin, news program in the 14685. Baton Rouge, LA the only statewide daily television KOAM -TV, Pittsburg, KS 66762. country for the New Jersey Network, a four -channel TV director for public TV station. Applicants should public television system. Additional responsibilities in- have at least two years of full -time TV directing exper- Photographer/videographer- University PTV station. clude supervision and direction of our documentary ience at a broadcast station and have strong back- BAwith two years minimum experience. Must be exper- unit. At least five years of television news experience, af- ground in live and taped performance and cultural ienced in all aspects of photography; able to care for including some management functions, required. 4 inch fairs programs. Send resume and and operate EFP cameras and related equipment; able Knowledge of New Jersey a big plus. But the primary WNED- videocassette sample of work to Wll George, to supervise and train student assistants. Application requirement is creativity and a proven ability to think TV 184 Barton Street, Buffalo, NY 14213. An equal deadline' November 30, 1983. Salary range: $14,500 differently You must be able to demonstrate that you opportunity employer. to $15,500. Forward letter of application, 3 letters of conceived and executed a news or programming strat- recommendation, official transcript of academic re- egy that was untested, different, unconventional and/or Videographer. Evening Magazine/San Francisco cord, resume, sample of photography (slide form or W controversial. Traditional thinkers need not apply Advo- needs a top videographer Must be able to shoot maga- cassette) and EFP videography (W cassette) to: Jan cates of "happy talk" news formats not wanted. either. If zine features and other program elements of the high- Bell, Director of Art/Photography, WBGU -TV, Troup Owe- you have new ideas you have never been able to try est quality Broadcast experience with W field produc- nue, Bowling Green, OH 43403. An equal opportunity/ anywhere before, and the ability to make them happen, tion gear and lighting essential. Send resume and tape affirmative action employer. you'll love it here. Send resume, salary requirements, reel to Producer, Evening Magazine, KPIX, 855 Battery and a letter demonstrating your originality to: General Street. San Francisco, CA 94111. EOE. wanted for growing New York City- Manager. New Jersey Network, 1573 Parkside Avenue, Chief engineer /director, instructional television -to produce, Must be experienced in CN 777. Trenton, NJ 08625. EOE. Producer based production company direct, edit, and duplicate a wide variety of IN/audio remote location production and be able to operate and and on -air use. Assist, con- location Will be responsi- We are adding weathergraphics and need a meteo- programs for closed circuit maintain remote equipment. faculty, staff and student utilization of the Must be able to rologist with on -air experience to run the system. No sult and develop ble for future growth of department. four facility. Minimum of a relat- knowl- beginners, please, for this growing affiliate in the heart a multi- studio, channel interact effectively with clients. Post -production and three years experience in TV Write E of the Southwest. Send resume and salary require- ed Bachelors degree edge is helpful. Box -119. production, or high school graduate and 7 years exper- ments only to Box E -97. ience in TV production. Starting salary $16,307.28. Production manager for KRWG -N, the PBS station at Pensacola, FL News/weather combo. Need qualified person as Contact personnel department, UWE, New Mexico State University. Requires Masters degree An equal oppor- news reporter four days plus Saturday 10 pm weather - 32514, on or before October 27, 1983. in telecommunications or related field, plus teaching cast. Degree in journalism and two years on- the -job tunity/affirmative action employer. experience and a professional track record in televi- experience required. Anchor potential desired. Send Responsibilities include management Photographer: seek outstanding photographer with sion production. tape and resume to: George Loar, GM, KQN PO Box teach one class, 12 month ability to provide major production input for promotion of production department, 247, St. Joseph. MO 64506. EOE/M -F. $21,000. Resume tapes will be re- and commercial spots. Show us your on -air promotion contract, salary Send resume and names campaigns, best commercial work. Not for beginners. quested of final candidates. Wanted: resumes from experienced news reporters references by November 15, Superior creativity, originality required. Salary com- of three professional and photographers for future job openings. No calls, Dryden, KRWG -TV, N22/NMSU, Las mensurate with experience/ability. Will accept resumes 1983, to: Jim please. EOE. Send resumes to: News Director, WJRI'- New Mexico State University is an only with tapes. Creative Services Director, WSMV, P.O. Cruces, NM 88003. N 2302 Lapeer Rd., Flint, MI 48502. action employer. Box 4, Nashville, TN 37202. equal opportunity/affirmative

Broadcasting Oct 24 1983 84 HELP WANTED PROGRAMING, Producer: Cable News Network, Atlanta. 9 years ex- Director, communications center. Salisbury State Col- PRODUCTION, OTHERS, CONTINUED perience in TV news. Looking for position in top 25 lege is seeking a director for its media/instructional market. Write Box E -101. resource facility. Responsibilties: direct internship pro- WGN television seeks on -air promotion producer. gram, produce instructional and promotional materi- Minimum 2 years experience. Writing skills required. SITUATIONS WANTED PROGRAMING, als, plan for educational channel on local cable sys- College degree preferred. EOE. Send resume and PRODUCTION 8 OTHERS tem, help plan media curriculum, supervise small staff, tape to Jim Ellis, Tribune Broadcasting, 435 North and teach two courses per semester in broadcasting Michigan, Chicago, IL 60611. ENG photographer. Definition: (1) A person with a creative eye. (2) Someone who has mastered the tools of production. The director reports to the Chair of the is 12- Vldeographer- 3 years ENG or EFP production exper- his trade. (3) Someone who is not afraid of a little work. Department of Communication Arts and under a month Ph.D. preferred, Mas- ience. 3 & Type "C" editing knowledge, Salary-nego- Tape on request. Will relocate. Gilbert, 914-277- contract. Qualifications: tiable. Send resume to Tom Merklinger, WFYI -TV 1401 3948;3771. ter' degree plus 5 years teaching or practical exper- North Meridian St., Indianapolis, IN 46202. ience required. Salary: $21,100 +, depending upon I can. Recent graduate, Newhouse Communications qualifications. Position starts January, 1984. Send cov- Program director- independent station in Pacific School, scholarship recipient. Extensive internship ex- er letter, resume, and letters of recommendation by Northwest. Active schedule of live originations. Must perience in promotion, programing, & production. November 15, 1983, to Paul Scovell, Chair, Search have rounded programing background and exper- Good with people, ideas. bottom line, & creativity. Hard Committee, Department of Communication Arts, Salis- ience as a studio/remote director. Send resume only to working, responsible, ambitious. WWII relocate. Refer- bury State College, Salisbury, MD 21801. AA/EOE. Box E -127. ences. Reply Box B -76. Graduate assistants/teaching assistants to study for Writer/reporter/producer, KUID -N, Moscow ID. Per- Co -hosts -talk show /news/P.M. Magazine. Top -notch MS/Ph.D. in communications. Monthly stipend plus fee son will be involved in all aspects of producing local husband /wife team. Heavy on -air and journalism ex- waiver. Persons with undergraduate degree in broad- public affairs, including a nightly statewide program. perience, awards winners Involved in all pro- casting or related field and professional experience Person will also be an assistant professor/instructor in gram aspects. Bright, witty, telegenic Ph.D. /M.D. team are invited to apply Dr. H.H. Howard, College of Com- the University of Idaho School of Communication and with credibility and personality for top 10 market. 619- munications, University of Tennessee Knoxville, TN teach one newswriting class per semester. Master's 488 -2886. 37996 -0313. degree preferred, Bachelor's degree required, with demonstrated experience in production of public af- Department head. Utah State University seeks depart- fairs programs. Teaching experience preferred, not re- ment head for Department of Communications offering quired. Letter of application, resume, and three profes- Bachelors degrees in R -TV, journalism, and speech, CABLE in sional references by October 28, 1983, to Chair, and a Master's degree communication. Qualifica- Ph.D. Producer Search Committee, KUID-TM Radio/TV Cen- tions: plus teaching experience and professional ter, Moscow. ID 83843. AA/EOE. SITUATIONS WANTED MANAGEMENT and /or scholarship record which would permit appointment as professor or associate professor. Begin July or Newhouse Master's /MBA -experience in cable re- SITUATIONS WANTED MANAGEMENT September, 1984. Send resume and names of 3 refer- search, programming, marketing. Seeks management ences by December 1 to Search Committee, Depart- Program director /promotion manager. Innovative pro- position. Able to formulate innovative approaches to ment of Communication, UMC 46, Utah State Universi- graming, aggressive promotion. Five years' exper- subscriber expansion and retention. Julie, 201 -791- ty, Logan, UT 84322 AA/EOE. ience at top 20 indie. Solid references. Prefer Midwest, 3323. will consider other areas. Write Box E -66. Broadcast faculty search reopened; start Jan. 4 teaching TV cable, radio production. Other journalism SITUATIONS WANTED NEWS areas a plus; nine -month salary for position $21,000; current need is for Spring semester, but appointment Former PM Magazine co -host, Host/feature reporter. ALLIED FIELDS renewable. Teachable class sizes. Master's required; St. Louis. Good appearance. voice, personable. 314 - HELP WANTED MANAGEMENT additional study a plus. Broadcast experience essen- 961-8835. tial, preferably both commercial and PBS. Great out- Nightly anchor /reporter in medium market looking for Unique opportunity for an experienced manager with doors location. Write: William R. Lindley, Department of major market advancement. Sincere, believable, au- strong sales skills. Dexel is looking for an account ex- Journalism, Idaho State University, Pocatello, ID 83209/ thoritative, enthusiastic, and aggressive approach. ecutive for our radio managment computer system. If AA/EOE. Skilled in all phases of profession. Degrees: B/A and M/ you are a self -starter with a desire to grow, please send Assistant professor /instructor: Coordinate university- A in communication. Four years in profession. Call your resume to: Dexel Systems Corporation, 479 North produced documentaries and help produce programs Christopher, 215-886-4741: 609 -967 -5653. Potomac Street, Hagerstown, MD 21740. for new local PBS affiliate; act as liaison between uni- Versatile TV newsman: anchor/news director. Look- HELP WANTED SALES versity and affiliate. Teach combined course in TV production and directing. ENG experience necessary. ing for take-charge spot in medium market where I can Growing upper Midwest broadcast equipment suppli- turn into M.A. required, Ph.D. preferred. Beginning date Janu- a fledgling operation a competitive and credi- er seeks experienced, technical salesperson. Salary, ary 18, 1984. Salary competitive, depending upon ble newscast. Let's start by putting a strong emphasis expenses, plus commission and rapid upward growth on good, terse writing field qualifications. Send letter and resume, request tran- and quality work. Lett give potential. Extensive travel required. Write Box E -83. our community a window it can be proud of. Write Box scripts, and three references be sent to: Dr. Joe A. E -75. HELP WANTED TECHNICAL Melcher, Chairman, Communications Dept., 7325 Pal- metto Street, Xavier University, New Orleans, LA Innovative reporter. Excellent ratings record. Multiple Manager- Telecommunication Center. The University 70125. 504 -483 -7690. Deadline November 8, 1983. stale and national news awards. Superior writing and of Texas at Austin. Immediate vacancy for a registered Xavier University is a predominantly black, Catholic production skills. Call Pete, 717 -823 -9665. professional engineer with a Bachelors degree in elec- liberal arts institution. Affirmative action /equal opportu- General assignment reporter. Young self- starter with trical engineering. Must have seven years' experience nity employer maintenance includ- major market experience seeks challenging position in in performing technical activities ing two years' at the supervisory level. Would prefer small market. 1 year internship as associate producer, eight years' experience with additional course work cable news anchor. and on -air reporter. BA politics, top WANTED TO BUY EQUIPMENT Northeastern university. Tape available. Will relocate. related specifically to broadcast, cable, satellite, and Salary secondary to opportunity Phone Karen, 213- computer technologies. Job duties are to supervise Wanting 250, 500, 1,000 and 5,000 watt AM -FM trans- maintenance activities for a 100 kw FM 552 -1606, or write Box E -80. and perform mitters. Guarantee Radio Supply Corp., 1314 Iturbide broadcast station with major audio production facili- Street, Laredo, TX 78040. Manuel Flores 512 -723- Sportscaster in medium market looking for a station ties; highspeed audio open-reel and cassette duplica- 3331. with a true sports commitment. Call 804-266-1715. tion facilities; satellite R/T terminal facilities. microwave and cable system facilities. Also includes equipment Good useable broadcast equipment needed: all troubleshooter has gun, will travel. Loaded for investi- installation, parts purchasing, and other related duties types for AM -FM -TV Cash available! Call Ray LaRue. gative, consumer, political reporting. Write Box B -142. as required. Salary is commensurate with qualifica- Custom Electronics Co., 813-685-2938. tions. To apply, a resume must be received by Decem- Meteorologist seeking weekday position in Southern Instant cash- highest prices. We desperately need ber 1, 1983. Contact: Wiliam S. Giorda, Center for Tele- or Eastern medium or major market. Experienced UHF transmitters, transmission lines, studio equip- communication Services, University of Texas at Austin, small, large markets. White Box E -90. ment. Call Bill Kitchen, Quality Media, 404-324 -1271. Austin, TX 78712. Equal opportunity/affirmative action Professional seeking a sports or news position. Ener- employer. Donated 3/4" ENG and editing equipment urgently getic, knowledgeable, and personable. Play -by -play needed by non -profit regional library cooperative. May HELP WANTED INSTRUCTION experience as well. Call Andy, 305 -763 -1686. be able to pay freight. Contact: Joe Shinnick, Chair- TWo in radio man, Georgia Library Video Association, 208 Glouces- Entry sports -weather. Looks, personality, some TV faculty openings -television: one assis- ter Street, Brunswick, GA 31523. 912 -264 -7314. Want learning opportunity. VTR available immediately tant and one associate professor, latter to serve concurrently a term as director of the division, one of three Brian, 203 -227 -3819. Wanted: one Sony BVH 1100 or RCA TR 200 1" VTR. in the department. Ph.D. required for both; area of Will pay cash immediately for machine in good condi- Not Just a lot of hot air. Meteorologist with 5 years top teaching /research interest is open. Associate position tion. Call Michael Levy or Mike McGill. 213 --465 -3333. 50. Sharp. accurate. to the point. Relates well with view- requires extensive research teaching and administra- er. Write Box E -93. tive experience. Available September 1984 as 9 month tenure track positions (summer teaching available). FOR SALE EQUIPMENT Experienced and talented news reporter seeks perma- Send resume, salary requirements, and three letters of nent, full -lime job, preferred, will radio. If television take recommendation to Christopher Sterling, Search Corn - Quality broadcast equipment: AM- FM -TV, new and interested, contact Regina, 201-374-2432. mittee. Department of Communication and Theatre, used. buy and sell. Antennas, transmitters, VTR's, film No market too small! This reporter /photographer George Washington University, Washington, DC 20052. switchers, chains, audio, etc. Trade with honest, The University is an equal opportunity/affirmative ac- reliable people. Call Ray LaRue, Custom Electronics wants back in. 3 years' experience. Ron. 608 -257- 8917. tion employer. Co., 813-685-2938.

Broadcasting Oct 24 1983 85 FOR SALE CONTINUED Help Wanted Technical Situations Wanted News CONTINUED Continued AM and FM 7Mnsmitters -used, excellent condition. Guaranteed. Financing available. Transcom, 215- NEWS/TALK BECOMES 379 -6585. NEWS/WALK RADIO WGSO'S FORMAT CHANGE KNOCKS NEW ORLEANS Duality Media Is the leader-over a million a month in TOP NEWS STATION STAFF FOR A LOOP!!! broadcast equipment sales since January 1. Now with ENGINEER Hard -working, enterprising group of news broadcast- offices in Columbus, Mobile, and Los Angeles. Our ers are now available for immediate employment. "satisfaction guaranteed" policy is the reason Call B. J. Austin: very experienced street reponer/news 404-324 -1271 for your needs today! anchor /editor Major East Coast broadcaster seeks Charles Davis: veteran newscaster /anchor /report- Transmitters-UHF- VHF -FM-new and used. Call experienced radio engineer who erRalkshow host; radio/TV experienced Quality Media, 404-324 -1271. Jack WyWS: top -flight news anchor /reporter. Pre- can manage a complex installation viously KRLD Metromedia. Hundreds items Studio equipment -new and used. of and lead a staff of four. Requirements Bill 'Nagy: New Orleans top -rated radio sportscast- available. VTR's, switchers, cameras. Call Quality Me- include: a er: high energy and knowledgeable; radio/TV tapes dia, 404-324-1271. college degree (BSEE available. preferred), at least two years of ex- Sabrina Wilson: dedicated. hardworking street re- lbm -key construction-we build new TV stations fast perience at a local radio station, a porter: 2 yrs, news production skills. and cost effective. Quality Media, 404 -324 -1271. Bob Paylovich: experienced street reporter with an- detailed knowledge of satellite potential: West coast bargains. RCATK 27, like new; new Am- chor excellent production skills. Darryl Hosack: experienced street reporter /assign- pex 1" tape, 1/2 new price; JCV port 3/4" recorder, thou- uplink operations, digital processing ments editor /writer sands of other items. Call Jim Smith, Quality Media, of audio and studio design and Roy Bowen: top -notch, experienced. producer /writ- 790 213- -4393. maintenance. Must be willing to ener of news and news/talk format Kelly Times: Street reporter with tremendous Ampex recorders, AG 440C - ATR 700 new, priced to thusiastically support a large pro- growth potential. close out. Special prices on ATR 800's in stock. RCA 44 gramming operation and must be THIS TEAM HAS WON MORE THAN FIVE NEWS AND BX and Neumann U47 microphones wanted in trade. able to consider the human element FEATURE BROADCASTING AWARDS THIS YEAR. Con- We quote at bid pricing on 3M, Ampex, and AudioPak tact individually by phone at 504 -581 -1280, or by writ- magnetic products. NorthKéstern, Inc, 800 -547- in systems design. The ideal candi- ing to: WGSO, 1440 Canal St. Suite 800, New Orleans, 2252. date will have the ability to anticipate LA 70112. AM transmitters. Gates BC 5P2, 5kw (1963). CSI T2.5- the next crisis and derail it, rather A, 2.5 kw (1980). Gates BC-1G, 1 kw (1965). Bauer 707, than letting it flatten him/her. This is a Wanted Programing, 1 kw (1971). Gates 250 GY & 250 T. M. Cooper, 215- Situations 379.6585. difficult, demanding position. Only Production, Others those wanting a challenge should FM transmitters. Harris FM -5H w /MS15 (1974). Collins 831 -G2 w /Z2 (1979). CCA 10,000 DS (1973). M. Coo- apply. Detailed resume and refer- per, 215-379 -6585 ences to: Box E- 118.An AA/EOE. Used broadcast television equipment. Hundreds of pieces wanted & for sale. Please call Systems Associ- 4 YEAR PRO ates to receive our free flyer of equipment listings. Help Wanted Management 213-641 -2042. in New York ADI, now with network promotion. Looking for air or produc- Opti -mod 8000A, $2000. ITC 3 -D stereo 3 tones, WANTED tion work in NY, NJ, or CT. Write Box $2000. Wlumax 4300, $200. . 25 H3 detector, $150. General manager/sales manager. Must Write Box E -121. E -89. be able to invest a small amount for part COMEDY ownership. Small market, resort area, Ralph E. Meador, Free Sample of radio's most popular humor service. Midwest. Call or write (Request on station letter head). O'Liners, 1237 Arma - Media Broker, P.O. Box 36, Lexington MO cost, 6C, Los Angeles. CA 90025. 64067. 816- 259 -2544. MISCELLANEOUS TELEVISION The Audition Tape Handbook can assist you in pro- Help Wanted Announcers Help Wanted Technical ducing a professional sounding tape that you can do yourself! Write for details. The Broadcast Company Ltd., PO Box 59, Westmont, IL 60559 ANNOUNCER/AIR PERSONALITY RADIO PROGRAMING East Texas FM with 80 -county coverage is going 24 hours. Announcer /production positions Radio & TV Bingo. Oldest promotion in the industry. Chief Engineer open. Good advancement opportunity. Excel- Copyright. 1962. World Wide Bingo, PO Box 2311, lent working conditions. Great lifestyle. Send Littleton, CO 80122. 303-795-3288. Boston cable programming organization seeks non -returnable tape/resume to: Alan Mather, qualified, energetic manager with experience in KEBE/KOOI, Box 1648, Jacksonville, TX video equipment selection, facilities design and 75766. EOE. installation, maintenance and repair, to start up urban access operation. Knowledge of RF tech- RADIO nology and interpersonal skills required. BSEE Situations Wanted News or equivalent; 3 years management experience Help Wanted Sales in cable, CCTV or broadcasting necessary. Salary $30K -40K with benefits. Send resumes SALES LEADER WANTED to Boston Community Access and Program - Excellent account list. Solid position in RADIO NEWS ming Foundation, Box 286, Boston. MA Texas growth area includ- 02117. dynamic East Veteran newscaster with 18 years in the Longview, Lufkin, ing Jacksonville, Tyler, business including network. Am looking An Equal Opportunity Employer M/F Kilgore, and Nacogdoches, Palestine, for stable all news operation or station class C FM other good cities. Full -power with serious news commitment. Tape and 80 coverage. Outstanding with -county resume on request. Write Box E -103. facilities. Professional staff. Advance- Help Wanted Sales ment opportunity Send resume and other helpful data to: Dudley Waller, KEBE/ KOOI, Box 1648, Jacksonville, TX 75766. WEST COAST Phone: 21486- 2527.EOE. SPORTSCASTER BROADCAST SALES

Are you in need of a top flight sportscaster? If so. I'm Television Equipment available. Veteran maior league PBP in several sports Excellent Income Potential For Fast Action Use plus controversial and FUN sponstalk host. Extensive TV background provides me with a well rounded pack- Don Forbes BROADCASTING'S age for your station. Only stations with solid sports BalCallJ 800/531 -5232 interest need reply Wtite Box E -102 for fast response. Classified Advertising Broadcast Systems Inc. Austin, Texas

Broadcasting Oct 24 1983 86 Help Wanted Management Help Wanted News Help Wanted Programing, Continued Production, Others Director of Public NEWS PRODUCER Continued WDIV, the Post -Newsweek station in Detroit, is looking for an exceptional person to produce Institutional newscasts. The person we seek is an excellent journalist, a leader and motivator, creative, and Network well- versed in all aspects of the technology This is NOTa job for a novice or a stacker-and- Boston Community Access and Programming a- packer If you've had 3 -5 years television Foundation seeks experienced manager of news producing experience, and understand multi-channel RF cable system. Duties include: what it takes to orchestrate all elements of a Có°p° ñy Start-up development, work with public sector newscast, please send resume and tape to: institutions, marketing & some technical supervi- Mark Effron, Executive Producer, WDIV-N 550 show sion. 3 years related experience. Salary $28K -32K W Lafayette, Detroit, MI 48231. An EOE. The #1 afternoon magazine with benefits. Send resumes by October 27th. to in the Twin cities is looking for a Boston Community Access and Programming Foundation, do Boston Public Library. Box 286, Boston, MA 02117 PRODUCER VIDEOGRAPHER/ An Equal Opportunity Employer M/F NEWS Aggressive producer for top 50 market EDITOR net affiliate. Must be able to edit copy and pace with strong production orientation. If you are positive, talented, Need more than a show- stacker. Send hardworking and looking for the OPERATIONS MANAGER resume and writing sample only to Box E- opportunity of a lifetime, this is it. WTVF NASHVILLE 68. We need an experienced video - Outstanding CBS affiliate seeking operations grapher who is the best in their manager responsible for budgeting and man- Help Wanted Programing, shop to shoot and edit major 4 -6 agement of the production, programming, and magazine -style field pack- promotion departments. Will report to general Production, Others minute manager. Applicants must have experience in ages. Creative ability is a must. analysis and selection of programming and Send resume and videotape to: creation and /or production of local live pro- A.F.ASSOCIATES INC. Doug Bolin, Producer, GOOD grams. Send resume to: Bill Nunley, WTVF, 474 KSTP 3415 Uni- James Robertson Pky., Nashville, TN 37219. An COMPANY, -TV, EEO employer. M/F versity Avenue, St. Paul, MN 55114. Equal opportunity employ- ARA er, M/F COMMERCIAL PRODUCTION MANAGER Immediate opening for creative professional take two -man department. Re- CAMERA PERSON quires hands -on experience of all phases of one -inch production from concept to comple- TELEVISION ENGINEERS tion including writing, in- studio and location Our company is a dynamic leader in the field of CNN SPECIAL ASSIGN- shooting, lighting and editing. People skills design & fabrication of video systems, mobile paramount. Outstanding growth opportunity units, post production facilities & studios. Our cli- MENT UNIT Excellent benefits. Major communications ents include all major TV networks & many production companies & corporate video users. group. Send resume to Cliff Fisher, WKBW -TV, 7 in- Broadcast Plaza, Buffalo, NY 14202. EOE. SYSTEMS ENGINEER Documentary and /or The person selected will be responsible for project vestigative TV experience. design, Supervision & testing, & will have extensive Help Wanted News contact with customers. Candidate should have Extensive travel involved. experience with state -of- the -art audio, video, & communications systems including cameras, vid- Send tape to: WANTED eotape, switching systems, computerized editors & technical equipment. Jerry Koch ANCHOR PERSON FIELD SERVICE ENGINEER Responsible for equipment & system checkout, Special Assignment Unit FIELD REPORTERS testing & trouble shooting both in plant & on site. Candidate should have systemic understanding of 1050 Techwood Drive TV. audio,video. & communications as well as oper- Atlanta, GA 30318 SEEKING experienced ation & maintenance Knowledge of cameras, videotape, switchers, editors, character generators, audio consoles & other related equipment. EOE M/F on -air person and field vve are a growth-oriented company offering a comprehensive benefits package & a salary commensurate reporters for L.A. - with experience. Send resume 8 salary requirements to: based national daily C. TERJANIAN Program A. F. ASSOCIATES, INC. feature /magazine TV PO BOX 115 NORTHVALE, NJ, 07646 Co- ordinator program. Replies treat- Boston Community Access and Programming ed confidentially. Send Foundation seeks experienced programmer. Duties include: program acquisition, program resume only to Box E- production scheduling and grant writing. 3 years program management experience required. 132. Salary $28K -32K with benefits. Send resumes to Boston Community Access and Programming Foundation, do Boston Public Library. Boston, MA 02117. Use For Fast Action An Equal Opportunity Employer M/F BROADCASTING'S Classified Advertising

lira:edcastIng Oct 24 1983 87 Help Wanted Programing, Miscellaneous For Sale Equipment Production, Others Continued Continued Continued GOING OUT FOR BUSINESS!! PRODUCERS -WRITERS ANNUALS -1- 800 -321 -01221 \ea. and Used Broadcast Equipment Bought. Sold. Traded DIRECTORS Now is the time to get them and we don represent Burpeem. One of the most effective ways is Get your best deal, then call for ours Major computer /videodisc corn - the station trip for those advertisers who com- ,r4. -- Broadcast International, Inc. t FORT LAUDERDALE. FL 33334 pany in Silicon Valley, CA, seeks mit to a new contract or up the budget by a videodisc production personnel. specific percentage. VVe specialize in provid- IN FL: 1- 800 -432 -2245j Must have three years commercial ing those trips and utilize some unique techniques that elevate their effectiveness. To keep videodisc production experience, your station blooming, contact: Business Opportunities with strong skills in 1" videotape and 35MM /16MM film. Special DAVID RODGERS RODGERS GROUP ANNOUNCERS consideration for those with new 100 OAKLAND STREET (Must read prepared scripts) concepts in interactive program- BRISTOL, CT 06010 ming and production techniques. 203-583 -9945 Eam up to $50-$100 per hour freelance Send resume only to Box E -135. with your present job. Send $3.00 for tech bulletin to: Freelancers, Dept. 983 -A, P.O Employment Service Box 14954, Cincinnati, OH 45214 TELEVISION OPERATIONS FACILITIES & PERSONNEL SCHEDULER Wanted To Buy Stations The Christian Broadcasting Network, Inc., an 10,000 RADIO JOBS evangelical Christian ministry, has an immedi- 10000 radio jobs a year for men & women are listed in ate opening for a personnel & facilities sched- the American Radio Job Market weekly paper. Up to ATTENTION: Disc Jockeys, newspeople uler to take charge of coordinating & executing 300 openings every week! FM BROADCASTERS! & program directors. Small. medium & major markets, schedules of all personnel & physical re- iittle or no experience. all formats. Many jobs require We may help you increase your revenues sources within its TV operations group. The One week computer list, S6. Special bonus: 6 con- succesful candidate will be an ambitious self - secutive weeks. only 514.95 -you save S21! AMERI- by putting your unused SCAs to work. We 6215 Don Gaspar, starter with a proven track record of supervi- CAN RADIO JOB MARKET, in markets, large Las Vegas, NV 89108. are interested all and sory ability & minimum of 5 yrs. TV production small, and have carriers ready now with experience in a major market or network facili- special interest in: New York City, Dallas/ ties area. Degree preferred: computer experience a plus. If you feel led & want to serve, Ft. V1brth, Houston, Portland, Or., Phoe- send resume & salary history in confidence to WE NEED RADIO PEOPLE nix, Miami, Tampa, and Philadelphia. Call Employment Manager, The Christian Broad- or write for information. If you last month's ad, you know how active casting Network, Inc., CBN Center, Virginia saw 75 orders from radio stations Beach, 23463. CBN is an EOE. we are. Over job FLAGSHIP COMMUNICATIONS, INC. 4 new job in 30 different states. N% are receiving 11916 GLEN VALLEY RD. newspeople, orders every day -for announcers, CLEVELAND, OH 44141. PDs, & salespeople in small, medium, & major 216 -6017. PROMOTION PRODUCER/ markets. We need qualified radio personnel to -526 ADMINISTRATOR help fill these job orders. If you're seriously Television station in top 25 market needs seeking radio employment, DON'T DELAY! For For Sale Stations sharp promotion producer and promo- complete confidential details, including regis- tion administrator. If you're ready to get tration form, enclose $1 postage & handling to: involved with a great station and great NATIONAL BROADCAST Wilkins people to create great television promo- TALENT COORDINATORS and Associates tion, send your resume to Box E-133. DEPT. B, PO BOX 20551 BIRMINGHAM, AL 35216 Media Brokers 205-822 -9144 Consultants ACT NOW: LA AM/FM $350,000 15% AL AM $360,000 20% FM TRANSLATORS For Sale Equipment NC AM $650,000 20% Channel Searches -FCC Applications TN AM/FM $425,000 25% TEPCO (JONES) TRANSLATORS MT AM/FM $350,000 30% ND AM $175,000 15% CHUCK CRISLER FL AM $650,000 20% BROADCAST PLANNING SERVICES USED VIDEO EQUIPMENT NJ AM $600,000 30% MI FM $310,000 20% Box 42 Greenwood, AR 72936 EXCELLENT CONDITION IL FM $250,000 25% 501- 996.2254 2 Ikegami Re-350 cameras. ENG, EFP WV AM/FM $850,000 20% package, 2 J13 X 9 BIE lenses charger, SC AM $30,000 downpayment Radio Programing viewfinders & carrying cases. 3M 1A AM $25,000 downpayment CCUs, PA AM $25,000 downpayment switcher, character generator. Film chain - KY FM $50,000 downpayment Days 16 MM- Beaulieu camera with angeneux TN FM $35,000 downpayment Tite ME10RABLL lens & film editing equipment. Nagrai AZ AM $75,000 downpayment MS AM $50,000 downpayment of Radio Sony /Panasonic -all very good condition. »minute programs from he golden age of radio IA AM $50,000 downpayment or in part. For more . ALOE, .:'RAMA COMEDIES MVS1FHIES SCIENCE F,C,C- Will sell as package CO FM $30,000 downpayment .Included In each series information, contact C.W. Craig, Media SD AM $20,000 downpayment OR AM $35,000 downpayment ,.,i Program Distributors (! I Services, Lee Memorial Hospital, PO I 1[O) 410 South Main Drawer 2218, Ft. Myers, FL 33902.813- Jonesboro. Arkansas .7240' P. O. Box 1714 501-922 5884 - I 334-5' 75. Spartanburg, SC 29304 803/585-4638 Miscellaneous

AN ALL SPORTS STATION? BUILDING A BOOTH RALPH E. MEADOR Small station in a large market with no ratings or profit') Media Broker Former multi- station owner. network executive, consul- for '84 -NAB? Major exhibitor selling AM- FM- TV- Appraisals authority will turn your operation tant. & sports/sales portions of older booth at attractive P.O. Box 36 into America's first all -sports radio station. Need full authority with responsibility Days call Ray toll Tree 800 - cost. Write for blueprints & photos to Lexington, MO 64067 -327 -2780: Florida collect 305- 968 -4100, days. Box A -178. 816- 259 -2544

Broadcasting Oct 24 1983 88 For Sale Stations Continued

TEXAS OPPORTUNITIES AL: fulltimer. No downpayment to qualified buyer. (5) AK: cable TV. $110,000. GULF COAST COMBO - Full time AM; Class C FM. Stations are profit- AR: AM /FM. $400,000, terms. (1) able. $2,000,000, terms. CA: FM. $950,000. (2) SOUTH TEXAS AM daytimer. $225,000, with $50,000 down. FL: fulltimer. Large city. $580,000. (2) GA: AM /FM. SE coastal U.S. Class C POWERFUL GULF COAST daytimer with PSA. Excellent facilities. & fulltimer. $3.7 million, terms. (4) $475,000, terms. GU: powerful FM. $890,000. Good billing. WEST TEXAS daytimer with PSA. Only station in county of license. Good HI: large city. $750,000. billing history. $425,000, with $125,000 down. ID: fulltimer. South central city. $750,000. HIGHLY PROFITABLE combo in West Texas market. $2,750,000, cash. IL: AM /FM, within 100 miles of St. UHF -TV in top 100 ADI. Can be moved into a top 20 market. $3,250,000, Louis. Nice town. $2.3 million, terms. (2) terms KY: daytimer. SC. $220,000. MA: daytimer. East. Real estate. $200,000. JAMAIi_Ii10E CO. MI: AM /FM. Central city $350,000. (2) Media Brokerp. S. Appraisalr MN: daytimer covering large city. $180,000. (1) William R. Rice MS: FM. 100,000 W covers Jackson william W. Jamar million. (2) 15121 327 -9570 & Vicksburg. $2.1 MO: daytimer, north central. largo West lake MO Or Suire .103 Austin. TX 78746 $380,000. NY: daytimes Western. $380,000. NC: good facility, covers Charlotte. $550,000. (4) OH: FM. North central. $240,000. (1) OK: daytimer. Covers large city $420,000. R.A.Marshall &Co. PR: powerful FM. $590,000. > Media Investment Analysts & Brokers PA: daytimes SW $180,000. SC: daytimer. SE coastal. $160,000. V Bob Marshall. President (2) TN: AM /FM. Large SE city. $1 million. Profitable and powerful AM station located in top (16) TX: powerful TV South central city 10 market. Price of $3.2 million cash is less than 8x $8,500,000. (4) VA: AM /FM. $1,580,000. (1) cash flow and includes land. WY: daytimer. SE city. $250,000. 508A Pineland Mall Office Center. Hilton Head Island. South Carolina 29928 803á81 -5252 ( ) indicates number listings in 809 Corey Creek - El Paso. Texas 79912 915-581-1038 of other that state. //Al --.-L BUSINESS BROKER ASSOCIATES 615 -877 -5566 24 hours RADIO COMMON CARRIER Owner wants to retire. 10,000 subscribers, $2 million gross billing. Selling price COLUMBIA, S.C. is 5 times billing. 30% profit before taxes.

Only serious otters and cash will be ac- 1 -kW -D, 620 kHz. cepted. Write Box E -41. Nostalgia Format. 901/767-7980 Positive Cash /Real Estate. $375,000. MILTON Q. FORD a ASSOCIATES 803 -796 -9533. MEDIA BROKERS- APPRAISERS "Specializing In Sunbelt Broadcast Properties" 5050 Poplar Suite 816 Memphis,Tn. 38157

BROADCASTING BROKER 1029 PACIFIC STREET SAN LUIS OBISPO. CALIFORNIA 93401 FOR SALE Hayslett 805 -541 -1900 RESIDENCE 805- 544 -4502 Dan Small market AM in Intermountain area with excellent growth potential. Excellent equipment. Real estate available. Nego- BOB KIMEL'S tiable arrangements to financially quali- J RADIO, TV, and CATV (214) 691-2076 NEW ENGLAND MEDIA, INC. fied. Write Box E -104. 11311 N. Central Expressway Dallas. Texas

TOP 50 MARKET Combination religious and foreign language STAN RAYMOND & FULLTIME FLORIDA AM daytimer. Recent death of one owner makes ASSOCIATES fast sale desirable. Asking $695.000. with Broadcast Consultants & Brokers $225.000 down and balance on good terms. Now available -AM /FM combos in NC, SC, AL, Central Florida located with beautiful stu- Contact George Wildey: office 207 -947- TN, FL, GA & others dios and equipment, good billings, only 6083, home 207 -827 -5581. 404 -351 -0555 1819 Peachtree Rd , NE station licensed to city CASH OR Suite 606 TERMS.$750,000. only. r tlttlSCOlI DI 'ST. MOANS, VT. 05478 801-S24-Sa7 Qualified buyers Atlanta, GA 30309 Write Box E -134.

Broadcasting Oct 24 1983 89 For Sale Stations Continued

CHAPMAN ASSOCIATES° $100,000 to $2 nationwide mergers & acquisitions MILLION

STATION CONTACT To finance that radio, TV, or cable facility you wish to purchase. FAST DECISIONS

Because you will conduct negotiations with the decision maker.

Borrower must have minimum cash of 25% of purchase price BROADCAST CAPITAL

WALKER MEDIA & IOWA FM James Walsh MANAGEMENT, INC. 333 N. Michigan Ave. Fantastic potential. Fastest growing in Chicago, IL 60601 Brokers -Consultants- Appraisers terrific $3M radio sales market. New, 312-236 -9555 automated equipment. Excellent man- William L. Walker John E Hurlbut Terms. Call col- President Vice President agement. $400k dn. lect. 417- 739-4869.DONALD R. PO Box 2264 PO Box 1845 STIMBLE, ASSOCIATES, #22 Hill- La Rue, Media Broker Arlington, VA Holmes Beach, FL H.B. City, MO 65686. 11010 n c.v .rrnn.0 33509 top Dr., Kimberling 22202 West Coast. 703 -521 -4777 813 -778 -3617 44 Montgomery Street, 5th Floor, San Fran- cisco, California 94104 415x434 1750 East Coast: 500 East 77th Street. Suite 1909. New York. NY 10021 212x288.0737

BROADCASTING'S Classified Rates

All orders to place classified ads & all correspondence pertaining to tnis sec- ber). ro BROADCASTING, 1735 DeSales St.. NW. Washington. DC 20036. tion should be sent to: BROADCASTING. Classified Department. 1735 DeSales Si, NW. Washington, DC 20036. Advertisers using Blind Box numbers cannot request audio tapes. video tapes, transcriptions, films. or VTRs to be forwarded to BROADCASTING Blind Box numbers, Audio tapes, video tapes. transcriptions. films & VTRs are not for - Payable in advance. Check or money order. Full & correct payment MUST wardable, & are returned to the sender. accompany ALL orders. Publisher reserves the right to alter classified copy to conform with the provi- Title VII the Rights Act of 1964, as amended. Publisher When placing an ad, indicate the EXACT category desired: Television. Radio, sions of of Civil reserves the right to abbreviate. alter. or relect any copy. Cable or Allied Fields: Help Wanted of Situations Wanted; Management. Sales. News, etc. If this information is omitted, we will determine the appropriate category according to the copy. NO make goods will be run if all informa- Rates: Classified listings (non -display). Per issue: Help Wanted: 85c per tion is not included. word. $15 weeklyly minimum. Situations Wanted (personal ads): 50C per word. S7.50 weekly minimum. All other classifications: 95c per word. $15 weekly minimum. Blind box numbers: S3 per issuer The publisher is not responsible for errors in printing due to illegible copy -all copy must be clearly typed or printed. Any and all errors must be reported to the classified department within 7 days of publication date. No credits or Rates: Classified display (minimum 1 inch. upward in half -inch increments). make goods will be made on errors which do not materially affect the adver- per issue: Situations Wanted: S40 per inch. All other classifications: S70 per tisement. inch. For Sale Stations. Wanted To Buy Stations, & Public Notice advertising require display space. Agency commission only on display space. Deadline is Monday for the following Monday's issue. Orders. changes and /or cancellations must be submitted in writing. (NO telephone orders, changes Word Count: Count each 'abbreviation, initial, single figure or group of figures and /or cancellations will be accepted.) or letters as one word each. Symbols such as 35mm. COD. PD. etc.. count as one word each. Phone number including area code or zip code counts as one Replies to ads with Blind Box numbers should be addressed to: (Box num- word each.

Broadcastingracsig OtOct 242 198393 909 Fàtos - -1CS"

Cynthia Moore, program director, Wrvz(TV) vertising, New York, named VP, manage Media Norfolk, Va., named director of broadcast ment supervisor. operations. Marcio Morelra, senior VP and director of Christopher Conway, director of promotion Bill Conway, program director, wTMRAM) New York team, McCann -Erickson World- and publicity, KPRZ(AM) -KIIS(FM) Los Ange- Milwaukee, joins KRMG(AM) 'Iiilsa, Okla., as wide, New York, named executive VP and les, joins KSDO(AM)- KEZL(FM) San Diego as operations manager. creative director, international team. VP and general manager. John Chapple, general manager, Rogers Elected VP's, N W Ayer, New York: John John Hayes, news director, Landmark Com- Cablesystems, Syracuse, N.Y., joins Ameri- Astarita, James Harry Hanzlik and Ross munications' KNTV(TV) San Jose, Calif., can Cablesystems of Florida, Pompano Tompkins, account supervisors; Benjamin named VP and general manager of Land- Beach, Fla., as VP, operations. Walker, associate, marketing planning group; mark's KLAS -TV Las Vegas. ltudye Jack Matthews Jr., customer operations man- Connolly, account supervisor, Ayer Public Marvin Rosenberg, general manager, ager, Cox Cable, Jefferson Parish, La., Relations, and Walter Hefthaus, management KAZY(FM) Denver, elected VP of parent, named general manager, Cox Cable, Staten supervisor, Ayer Public Relations. Group One Broadcasting. Island, New York. Robert Schirmer, Michael Schlimgen, from Etat, Marwick, group senior VP and Mitchell & Co., Milwaukee, joins Palmer management supervi- Communications, Naples, Fla., as controller sor, Campbell -Ewald, for Palmer Cablevision and WNOG(AM)- Warren, Mich., elect- WCVU(FM) Naples. ed executive VP and r_ Allan ltankiey, manager, compliance and member of board of practices, West Coast, NBC, Los Angeles, directors and execu- named director, compliance and practices, tive committee. West Coast. Robert Riesenberg, Reginald Baker, VP, general manager, Can- VP, associate director ada, CBS Broadcast International, New of network program- Schirmer ing, BBDO, New Rosenberg Pauker York, named VP, managing director, Canada, based in newly opened Toronto office. York, named manager, program develop- Molly Pauker, media assistant to chief of mass ment. Andrea Silk, network radio negotiator, media bureau, FCC, Washington, will be Lynne Wellbrock, director, personnel, CBS/ joining NBC, Washington, Oct. 31 as assis- Broadcast Group, New York, named VP, per- tant general attorney. She replaces John sonnel, Sturm, who joined CBS, Washington, as di- Carol Tittle, account executive, wzza -FM rector of government affairs (BROADCAST- Grand Rapids, Mich., joins noncommercial ING, Sept. 12). Pauker had been at commis- wovc(TV) there as director of corporate de- sion since 1980, and before that was attorney velopment. with Action for Children's Television, Wash- ington. Albert Pryor Ill, program director, noncommercial WBGO(FM) Newark, N.J., named to Douglas Neatrour, sales manager, KAC(FM) newly created position of director of special Osceola, Iowa, joins KSMx(FM) Fort Dodge, projects. Iowa, as general manager. Craig Vance, music director, KSMX, named operations direc- George Collins, executive news producer, tor. WMAR -TV Baltimore, named director of affirmative action. Jerry Kunkel, general sales manager, wEHT(TV) Evansville, Ind., joins wUTR(TV) Utica. N.Y., as VP and general manager. Marketing Frederick Nichols, executive VP and treasurer, TCA Cable TV, Tyler, Tex. -based MSO, Appointments, media department, Dancer named chief operating officer. Jerry Yandell, Fitzgerald Sample, New York: Jack Irving, VP, personnel, named senior VP. VP, to senior VP, chairman of media plans review board; Lou Dorkin, senior VP, to new- James Hendricks, assistant to president for ly created position of director of network re- and A franchising acquisition, and regional op- lations; Mel Conner, senior VP, to director of erations manager, TeleCable Corp., Norfolk, network operations; Sondra Michaelson, Bet- Va., named general manager When Sherlee Barish is asked to fill an of TeleCable of sy Frank, Estrea Dworkin and Ruthanne Plano, executive position or a news talent opening Tex. Greenberg, associate media directors, to at a television station, you can bet her James Bryant, sales WLBE(AM) VP's, and Lucille Monaco, manager, media supervisor, candidate is the best you can find. She not Leesburg, Fla., named general manager. to associate media director. only attracts the most successful Dave Course, manager of operations, WBKB- Stephen Donenfeld and Stephen Kutler, candidates, she also has the greatest TV Alpena, Mich., elected VP and station VP's, management supervisors, and Patty expertise in finding and recruiting the top manager. Volk Blitzer, VP, copy supervisor, Doyle Dane person. More than 1,000 past placements Bernbach, New York, named senior VP's. prove it. A.C. Wimberly, program director, KAMC(TV) Lubbock, Tex., named executive VP and sta- Jerome Bim, managing partner and chair- BROADCAST PERSONNEL,INC. tion manager. man, Tatham -Laird & Kudner, Chicago, will Experts in Executive Placement Tom Hansen, director of programing and op- retire Jan. 1, 1984, after 28 years with firm. 527 MADISON AVIV He had been chairman erations, WFF1 =TV Fort Wayne, Ind., named since 1979. NEW YORK CITY station manager. Patricia Dyson, account supervisor, Grey Ad- (212) 355.2672

Broadcasting Oct 24 1983 91 D'Arcy -MacManus & Masius, New York, Amy Mcllvane, from Avery- Knodel, New New York, named executive VP, Viacom's joins BBDO there as manager of network ra- York, joins Katz Television Continental there Entertainment Group, New York. dio. as account executive. Donald Sipes, chair- Allan Linderman, VP, director of media, Loren Neuharth, national -regional sales man- man and chief execu- Creamer Inc., Pittsburgh, named senior VP, ager, KOIN -TV Portland, Ore., named general tive officer, United director of media services, based in New sales manager. York. Artist Corp., Los An- Dards Forgy, from WING(AM) Dayton, Ohio, geles, joins newly Marilyn Gottlieb, director of public relations, joins WYMJ(FM) Beaver Creek, Ohio, as gen- formed Lorimar Dis- American Association of Advertising Agen- eral sales manager. tribution Group there cies, New York, joins Ogilvy & Mather there as president. as public relations manager. John Ryan, sales manager, WEZN(FM) Bridge- port, Conn., named general sales manager. Ted Hatfield, VP, na- Nina Rosenthal, director of program develop- tional promotion, Michael Sinnard, account executive, North ment, defunct CBS Cable, New York, joins MGM/UA Entertain- Platte (Neb.) Telegraph, joins KXP(FM) there Benton & Bowles there as manager of pro- ment, Los Angeles, as general sales manager. gram development. Sipes named VP, field oper- Ray Johnson, account WHO -TV Geri Welek, art director, Batz Hodgson executive, ations. motion picture marketing division. Des Moines, Iowa, named general Neuwoehner, St. Louis, joins D'Arcy -Mac- sales manager. Darwin Wolf, Steven Weiner, program manager, ON TV/ Manus & Masius there as art director. member of sales staff, WHO -TV Des Moines, Iowa, named national South Florida, Fort Lauderdale, Fla., joins Corinne'tavillion, VP, market research, 20th sales manager. ON TV, Los Angeles, as director of program- Century-Fox, Los Angeles, to director of ing. Frank Adam, general manager, WATD(FM) marketing, Walt Disney Pictures, Los Ange- Howard Finkelstein, director of video enter- les. Marshfield, Mass., joins WFEA(AM) Man- chester, N.H., as sales manager. prises, Metromedia Producers Corp., Bos- James Siegel and Jordan Stanley, account ton, named assistant VP of parent Metrome- Ron Hyams, account WNCN(FM) supervisors, Young & Rubicam, New York, executive, dia, Secaucus, N.J. Deborah Burke, manager named VP's. New York, named director of retail sales. of video enterprises, Metromedia Producers Jay Linden, Eastern Corp., succeeds Finkelstein. Julie Ambro- Ilene Block, from Leo Burnett, Chicago, joins sales manager, NBC Spot Sales, New York, joins WNBC -TV sino, assistant to producer, Tom Cottle: Up Tatham -Laird & Kudner there as account su- there as sales manager. Close, named coordinator of video enterprises pervisor. Jack Rooney, account executive, department. Arnold & Co., Boston, joins T-L&K, Chica- John Boume, general sales manager, cKLw- go, in same capacity. FM Windsor, Ont., joins WJAI -AM -FM Lan- Bill Randall, executive VP, Pioneer Commu- sing, Mich., as sales nications, joins Just For Listening, cable Bert Ellis, national accounts manager, Turner manager. audio service of Durborow Associates/Cable Cable Sales, Atlanta, named director mar- Charles Boush, local sales manager, WDBJ -TV of Marketing Columbus, Ohio, keting. Roanoke, Va., named manager, sales -market Management, development. as president. Catherine Lugbauer, account supervisor, Gary Khammar, director of sales, RCA/Co- Creamer Dickson Basford, Providence, R.I., Lois Dinkel, from WOWO(AM) Fort Wayne, lumbia Pictures Home Video, Burbank, Ca- named group manager. Ind., juins WFFr-TV there as co-op director. lif., named VP, sales. Brian Robinson, VP, manager, Dallas sales Ray Chappelle, senior account executive, Steve Olsen, VP, publishing, Comtek Pub- office, Blair Radio, named to WATE -TV Knoxville, Tenn., named local newly created sales lishing, Halley, Idaho, The Music director. joins post of senior VP, Midwest, and assumes ad- Group, Tulsa, Okla. -based marketer of audio ditional responsibilities as manager of Blair's Kevin Mirek, consultant and acting sales man- services to cable operators, as president. Chicago sales office. succeeding Thomas ager, WFFT-TV Fort Wayne, Ind., joins wMAR- Walton, resigned. Stephen Sorich, Dan Levinson, VP, account supervisor, account TV Baltimore as national sales manager. executive, Blair Radio, Chicago, named sales BDDO, New York, joins HBO there as adver- manager. Vera Hope, account executive, WTEN(TV) Al- tising director. bany, N.Y., named local sales manager. David Silverthorne, media buyer, Dial Media, Daniel Mulholland, executive VP, American Cranston, R.I., named media supervisor. Ellen White, art director, WPTA(TV) Fort TV Syndication, New York, joins Delta Tele- James Cooney, acting creative director, Dial Wayne, Ind., joins WISN -TV Milwaukee in vision Group, syndication firm, as head of Media, named creative director. same capacity. newly opened office there. Kathy Taylor, associate broadcast producer, Ned Flynn, from WHUE -FM Boston, joins Susan Auerbach, VP, associate network tele- Cranford/Johnson /Hunt & Associates, Little wcoZ(FM) there as account executive. vision director, BBDO, New York, joins NBC -TV sales. Rock, Ark., named broadcast producer. Todd Zwick, from Benchmark Computer Sys- there as director, daytime Darlene Johnson, from Superior Services, tems, San Francisco, joins KYUU(FM) there as Gregory Dougherty, regional affiliate man- Orlando, Fla., joins Hillier, Newmark, account executive. ager, West Coast, Satellite Music Network, Dallas, named regional director, major-mar- Wechsler & Howard, Atlanta, as account ex- Daniel Lee Johnson, from KIMA -TV Yakima, ket affiliations. ecutive. Wash., joins KOMO -TV Seattle as account ex- Louise Messier, traffic director, FitzGerald ecutive. Barbara Tfirner Sachs, motion pictures development executive, ABC Motion Pictures, Toole & Alden, Providence, R.I., named ac- Virgil Scott, regional sales manager, KIVA -TV Los Angeles, named director, creative affairs. count executive. Farmington, N.M., named local account ex- Andrea Constantine, from BBDO, Chicago, ecutive. Robert 'Ricci, from Alexander Grant & Co., certified public accountant firm, New York, joins D'Arcy -MacManus & Masius there as Susan Smith Buddeke, credit manager, KTRK- joins Viacom Entertainment Group there as producer. T% Houton, named account executive. director of financial planning. Sam Ashenofsky, VP, sales manager, independent team, Katz, Los Angeles, joins Sel - Ben Tenn, Midwest regional sales manager, tel there as manager of independent team. Walt Disney Home Video, Burbank, Calif., Programing named national sales manager. Melba Meade, account executive, CBS- Owned Television Stations, Dallas, named Tom Kobayashi, executive VP, Glen Glenn Dick Gold, partner, Mathis & Gold Associ- manager, national sales there. Sound, Hollywood, Calif., named president ates, Los Angeles, joins Golden West Televi- sion there as Mik Benedek, from TeleRep, New York, joins and chief executive officer, succeeding Jo- director of event marketing. seph Kelly, who retires Dec. 31. Hillier, Newmark, Wechsler & Howard there Linda Holliday, director of advertising, Prism, as account executive. Jules Haimovitz, VP, Viacom International, Bala Cynwyd, Pa. -based regional pay televi-

Broadcasting Oct 24 1983 92 sion network, named director of marketing. Deborah Leff, producer, ABC -owned WLS -Tv Michael Fleming, national account manager, Chicago, joins Nightline, ABC News, Wash- Technology Ilmmer Broadcasting System, Atlanta, joins ington, as producer. Tara Sonenshine, production associate, Nightline, Washington, to Entertainment and Sports Programing Net- Carl Timmer, division VP, product assurance associate producer. work, Los Angeles, as manager, affiliate mar- and planning, solid state division, RCA, keting, Western region. Appointments, wt'LG(TV) Miami: Andy Bar- Somerville, N.Y., named staff VP, planning, John Perez, from MGM/UA, New York, ton, executive producer, wwL -TV New Or- corporate offices, New York. leans, to assistant news director joins CBS /Fox Video there as manager of pre- and manag- Jerry Smith, director of domestic television ing editor; Nadia KSTP production. English, producer, -TV and radio sales, Harris Corp., Quincy, Ill., Minneapolis -St. Paul, to same capacity, and Denise Wayne, from Westinghouse Broad- named VP, domestic sales, broadcast trans- Diana Gonzalez- Durrthy, public affairs report- mission division. casting & Cable, New York, joins Group W er- producer, wrvJ(Tv) Miami, to health and Satellite Communications, Stamford, Conn., medical reporter. Stephen Taylor, recent as affiliate representative. MBA graduate, Susan Larsen, member of news staff, Midge Bamett, manager of international sales Emory University, At- KSMX(FM) Fort Dodge, Iowa, named news di- lanta, joins Southern and operations, Western-World Television, rector. Los Angeles, named to newly created posi- Satellite Systems, tion of director, video. Appointments, WSOC -TV Charlotte, N.C.: Douglasville, Ga., as Nancy McKenzie, 6 p.m. news producer, to assistant VP Dean Thomas, audio specialist, University of executive news producer; Philip THbo, from Melvin Jenschke, VP, Wisconsin -Green Bay Center for Television WHBQ -TV Memphis, to news producer; Robin Production, engineering, TCA Ca- Green Bay, Wis., named produc- McCourt, weekend news producer, to news er- director. ble TV, Tyler, Tex. - special projects producer, and Audrey based MSO, named John Denlinger, executive producer, audio- Barnes, from WTLV(TV) Jacksonville, Fla., to senior VP, engineer- visual department, PIC, Burbank, Calif. - reporter. Taylor ing. based production firm, named VP, executive Barbara Haig, news producer, WBAY-TV Green producer, directing firm's cable, television Larry Hartwig, manager of technical oper- Bay, Wis., joins wrMJ -TV Milwaukee in same ations, Mutual Broadcasting System, Wash- and motion picture projects. capacity. ington, named manager of distribution ser- Mike Jones, program director, National Black Dave Hurst, reporter, ww -Tv Altoona, Pa., vices. Media Coalition, Washington, joins DCA named bureau chief. Productions, production facility of WDCA -Tv Richard Broadhead, business manager, UHF Washington, as account executive. Julie Feldman, reporter, WFVF(TV) Nashville, transmission systems, RCA, Camden, N.J., joins WPTV(TV) West Palm Beach, Fla., as co- joins Acrodyne Industries, Allentown, Pa., Vicky Collins, news producer, wvrr(Tv) Hart- anchor, 11 p.m. news. as VP, marketing. ford, Conn., to produce station's daily news and entertainment program, Kaleidoscope. James Baker, anchor, WYFF -Tv Greenville, W.P. Fowler, Robed Cirace and William Lem - S.C., joins WHO -TV Des Moines, Iowa, as 6 mer, from ABC News, Washington, have Don Helms, engineering and production su- and 10 p.m. co- anchor. pervisor, KSDK -TV St. Louis, joins WLKY -TV Louisville, Ky., as production manager. Renee Kemp, anchor, Satellite News Chan- nels, Pittsburgh, joins WVTM -TV Birming- Jill Silverthorne, KNME- from noncommercial ham, Ala., as weekend co- anchor. TV Albuquerque, N.M., joins KsAF -TV Santa Fe, N.M., as producer-director, Illustrated Gene Randall, correspondent- bureau chief, Daily . NBC News, Moscow, joins Cable News Net- work, Washington, as reporter. 11m Lawler, from KBMT(TV) Beaumont, Tex., and Russ Camants, from KJAC-TV Port Arthur, Laura Cook, writer-producer, Atlanta -based Tex., join KLDH(TV) Topeka. Kan., as produc- Cable News Network, joins wTLvçrv) Jack- ers- directors. sonville, Fla., as reporter. Vemon Hunt, director- editor, WNFT(TV) Jacksonville, joins Jerry Bignotti, coordinating PM producer, WFLV as videotape editor. Magazine, WFSB -TV Hartford, Conn., named associate producer. Diane Ploch, from News- Michael Olesker, columnist, Baltimore Morn- week Video, Washington, joins WFSB -TV as ing Sun, joins wjz-Tv there as commentator. The assistant producer, PM Magazine. Mario next time busi- Bendau, reporter-producer, CBS Morn- ness Los ing News, New York, joins WCBS -TV there as takes you to Andrew Friedman, producer, Northwest To- Angeles, take yourself day, KING -TV, named senior producer, Good co-host, Channel 2 the People and Daybreak. to Company. Le Parc, the fashionable Linda Taira, from KHON -TV Honolulu, joins full service hotel located Mitch Massey, sports director, KMIR -TV Palm KING -TV Seattle as reporter, Washington bu- conveniently between Springs, Calif., joins KSBY -TV San Luis Obi- reau. Hollywood and Beverly spo, Calif., in same capacity. Marianne Kiyoko Kushi, from IcERO -TV Ba- Hills that's become the Jimmy Myers, sports director, WMCA(AM) kersfield, Calif., joins KOMO -TV Seattle as inn of the industry! New York, joins WOR -TV there as sports an- reporter. chor. Arles Hendershott, from Wrvo(TV) Rock- ford, Ill., joins WIFR -TV there as editor-pro- News and Public Affairs ducer. Michael Mears, reporter, WFKR -Tv Norfolk, Va., joins wIFR -TV as anchor -report- Jack Frazier, assistant news director, WAGA- er. I v Atlanta, named news director, succeeding e Parc Andrew Fisher who moved to KNKT(TV) Los Art Barron, producer-reporter, The Entertain- hôtel de luxe Angeles (BROADCASTING, Sept. 12). ment Report, Los Angeles, joins KLDH(TV) 733 North West Knoll Topeka, Kan., as weekend news anchor. Jim Zarchin, executive producer, Channel West Hollywood, CA 90069 Two News at Six, WCBS -TV New York, named Edle Huggins, director of community affairs, (213)855.8888 assistant news director. Marc Morgenstern, WCAU -TV Philadelphia, named reporter-pro- (800) 421 -4666 executive producer, ll p.m. news, CBS- ducer of Talk Back to 10 news feature. (800) 252 -2152, in California owned KNXT(TV) Los Angeles, succeeds Zar- JoAnne Wilder, manager of community af- Or see your Travel Agent chin. fairs, succeeds Huggins.

Broadcasting Oct 24 1983 93 formed own digital effects and animation Dan Rather, anchor and managing editor, CBS firm, EFX Co., there. Allied Fields Evening News, New York, will receive St. Albert Perotti, technician, U.S. Cablevision Bonaventure University's Bob Considine award, Corp., Colony Communications' Beacon/ Steven Harris, legal assistant to former FCC given annually in memory of broadcast and newspaper reporter who died in Poughkeepsie, N.Y., cable system, named commissioner Stephen Sharp, joins Pacific 1975. chief technician. Telesis, regional Bell holding company for Dennis Mason, director, business planning, California and Nevada, as director of federal loan Allen, senior VP, marketing, Dolby Lab- Rockwell Int., Chicago, joins Zenith Radio relations, based in Washington. oratories, and member of Society of Motion Corp., Glenview, Ill., as marketing manager, Rev. Dr. Everett C. Parker, director of office of Picture and Television Engineers, Scarsdale, CRT and components. communication, United Church of Christ, N.Y., elected to fellow of society. Charles Biechlin, news director and news New York, joins Channels ofCommunicalions, periodical, New York, with manager, WTCN -TV Minneapolis -St. Paul, as editor at large, Thomas Emerson, professor emeritus, Yale joins ColorGraphics Systems, Madison, additional responsibilities for overseeing Law School, will be first recipient of First Wis., as director of sales. educational activities, including seminars, Amendment Defender award from Institute conferences and college courses. for Communications Law Studies, Catholic Shaun Johnson, manager of daily sales and University, Washington. operations, Satellite Syndicated System's Sharon Gottesfeld, attorney, private practice, Angeles, iblsa (Okla.) STV offices, named assistant Los joins Completion Bond Co., Tom Fowler, director of news and public af- television and guarantor VP of acquisitions, research and develop- motion picture film fairs programing, South Carolina Education- ment, SSS. there, as head of business and legal affairs al Television Network, will receive Volta department. Frank Schmidt, VP, human resources and ad- award from Alexander Graham Bell Associ- ministrative services, Fairchild, German- Marianne McDermott, from Hill & Knowlton, ation for the Deaf. Award is given to publica- town, Md., named corporate director of em- Washington, joins Aker Associates, commu- tion, production or individual making signifi- ployee relations. nications consulting firm there, as VP, with cant contribution in development of public overall responsibility for management of awareness of problems and potentials of deaf. Tom Aldon, from outside sales, Southwestern communications consulting firm. region, Anixter Communications, Atlanta, Appointments, Electronic Industries Associ- named manager, Anixter Communications Francine Caro llo, from Lanier Business Pro- ation, Washington: John (Jack) Kinn, director ducts, Fort Myers, there. Fla., joins R Corp., Sara- of engineering, to staff VP, engineering de- sota, Fla. -based cable marketing consultant, partment; Herbert Rowe, VP, to senior VP, Phil Sonksen, from Durham Life Broadcast- as analyst, computerized data. ing, Durham, N.C., joins SunGroup Inc., components group, and Jean Caffiaux, VP, Knoxville, Tenn., as chief engineer at its Radford Stone, senior VP, director and group government division, to senior VP. WYHY(FM) Lebanon, Tenn., and wLUY -FM management supervisor, McCaffrey & Nashville. McCall, New York, joins Cable Advertising Elected officers, Society of Satellite Profes- Bureau there as VP, national marketing direc- sionals, Washington: Joseph Pe @on, Intelsat, Bob Jeu Devine, senior staff engineer, CBS - tor. Ron Fischmann, from own sales training president; Susan Irwin, Private Satellite Net- TV, New York, joins wNHTCrv) Concord, company, Radio Sales Services, joins CAB as work, vice president; Polly Rash, Public Ser- N.H., as chief engineer. VP, director, local sales. vice Satellite Consortium, secretary, and Robert Bruce, former general counsel, FCC, Mack Schwing Ill, Touche Ross & Co., trea- Washington, joins Debevoise & Plimpton, surer. Promotion and PR law firm there, as member specializing in communications law. Elected officers, radio board, Southern Edu- cational Communications Association, Co- Appointments, marketing division, Walt Dis- Frank Donino, VP, director of sales, Cable lumbia, S.C.: Gary Shivers, noncommercial ney Pictures, Los Angeles: Dick Deleon, na- Health Network, New York, has formed Don - WUNC(FM) Chapel Hill, N.C., chairman; tional publicity director, to national director, ino Communications Group, marketing and John Dozier, noncommercial wsCI(FM) promotion and film advertising; Barry media consulting firm, based in Riverside, Charleston, S.C., vice chairman; Olson Per- Glasser, director of West Coast publicity, Conn. ry, noncommercial WSMC -FM Collegedale, 20th Century-Fox, Los Angeles, to national Joseph Brunner, VP and business manager, Tenn., secretary, and Robert Eastman, non- publicity director. United Media Enterprises, New York, named commercial WBHM(FM) Birmingham, Ala., treasurer. Marci Miller, advertising director, HBO, New senior VP, television services. United fur- York, named head of new consumer promo- nishes television listings and advertising ser- tion group. vices to cable systems and newspapers. David Hart, from wTvF(Tv) Nashville, joins Marilyn Brooks, medical editor, WNGE -TV Deaths Nashville Network there as promotion man- Nashville, awarded National Multiple Scle- rosis Society's Public ager. Education award, Robert R Clark, 74, former executive VP and broadcast division, for two-part series, Cop- chief financial officer, SSC &B, New York, Dan Heimann, promotion manager, wFFr-Tv ing with MS. Fort Wayne, Ind., named creative services died of cancer Oct. 2 at his home in Pelham, director. Eileen Gohz, independent public re- Sara Slaff, editorial assistant, Washingtonian N.Y. He is survived by two daughters and magazine, Washington, joins American son. lations consultant, Fort Wayne, joins WFF --TV, Women succeeding Heimann. in Radio and Television there as di- Elmer We'sensel, 67, engineering consultant, rector of publications and publicity. Michael Nelson, promotion assistant, WMTV(TV) Madison, Wis., died of cancer KTx(yTV) Fort Worth, named promotion man- Janet Miles, regional manager, TM Produc- Oct. 1 at Madison nursing home. He is sur- ager. tions, Dallas, joins National Association of vived by his wife, Marcella, son and three Broadcasters, Washington, as regional man- daughters. Lois Koteen, promotion manager, KCRA -TV ager, Kansas, Texas and Oklahoma. Glenn lUmbull, 26, personality Sacramento, Calif., joins WFSB -TV Hartford, air and pro Conn., as creative services director. Donald R. Putnam, VP, controller, retail divi- gram director, WJDM(AM) Elizabeth, N.J., sion, Hartman Corp., Chicago, joins A.C. died of heart attack Oct. 7 at Mountainside Pauline Bieber, from Auburn Civic Center, Nielsen Co., Northbrook, Ill., as division hospital, Montclair, N.J. He is survived by Syracuse, N.Y., joins noncommercial WCNY- controller. his wife, Laurie, and son. FM-TV there as community relations coordinator. Robert Mazer, attorney -adviser, Common Paul Fix, 82, actor who played Marshal Mi- Carrier Bureau, FCC, Washington, joins cah Torrance in ABC series, The Rifleman in Joel Canfield, promotion producer-writer, Chadbourne, Parke, Whiteside & Wolff, law 1958 -63, died of kidney failure Oct. 14 at St. WDtv(TV) Detroit, named senior producer, firm, there, as attorney, telecommunications John's hospital, Santa Monica, Calif. He is promotion. department. survived by daughter.

Broadcasting Oct 24 1983 94 C ìffs-. s1 ate

The First Amendment Times. As a result of that case, Abrams be- its came increasingly involved in First Amend- and favorite son ment cases. As he says, "1971 was the turning point for me." In appearance and manner, Floyd Abrams When he was 19, at Cornell, Abrams seems too mild to be trusted with the preser- wrote his senior thesis on the press and the vation of a resource as basic as the First courts, focusing on the fair trial, free press Amendment -a man soft in features, round issue and arguing that the courts should take in physical format and gentle and courteous a stronger stand in the ongoing struggle over in manner. Where is the fierce flame that press rights. "I felt the press was at fault." should be burning in a man with the mission But where the First Amendment was con- he serves? The answerjust below the sur- cerned, the conservative youth grew into the face. He has been described as the First liberal adult. In law school, where he con- Amendment bar 's "most militant advocate centrated on public law issues, particularly of press rights." those involving the press, his opinion began Indeed, Corydon Dunham, NBC execu- to change gradually toward a stronger pro - tive vice president and general counsel, who First Amendment position. His views has worked with Abrams on First Amend- changed "radically," he says, when he joined ment cases involving NBC for some 15 Cahill Gordon and began representing NBC, years, speaks of Abrams's qualities in almost one of its clients. And after 23 years as a mystical terms: "He more than any other ad- lawyer who now spends 60% of his time on vocate brings a personal sense of the nobility press issues, Abrams has won the respect not of the value of the First Amendment [to his only of other lawyers but of journalists as work]...He brings a sense of the transcen- well. Floyd Abrams -partner, Cahill Gordon & dent value that lies behind the First Amend- He is also highly regarded by his stu- Reindel, New York; b. July 9, 1936, N.Y.; BA, ment." dents -among other activities, he teaches a Cornell University, 1956; LLb, Yale Law Abrams seems a trifle embarrassed by course at Columbia Law School, which is School, 1960; research assistant, Princeton such comments -he almost blushes. But he slightly less demanding on his time than University, 1960; law clerk, U.S. Judge Paul doesn't take issue with them. "I do care a lot teaching a course at Yale had been. The qua- Leahy, district of Delaware, 1961 -1963; Cahill about the First Amendment and about the lities that serve him as a lawyer appear to Gordon & Reindel, 1963- present, partner, rights of journalists to report and the essen- serve him well as a teacher-brains, pa- 1970; visiting lecturer, Yale Law School, 1974- tiality of keeping the government out of the tience and respect for those with whom he is 1980; Columbia Graduate School of picture," he says. "The uniqueness of this dealing. One former student says, "He al- Journalism, associate in journalism, 1980; country is brought about in large part by the ways had time for me...He always made Columbia Law School, lecturer in law, 1981 to uniqueness of having a written, legally en- himself available...He makes you feel you present; m. Efrat Surasky, Dec. 25, 1963; forced protection against governmental en- are an important part of his life. He's an children -Daniel, 17, and Ronnie, 5. try into the ...control of what journalists say, invaluable resource." what they think, what they do." Abrams currently is finding time for an- Abrams, at 47, probably has argued more "actual malice," which such plaintiffs must other matter that concerns him: what he re- First Amendment cases in courts around the prove. gards as the Reagan administration's con- country than any other lawyer. He has ap- But Abrams has helped to protect and ex- tinuing use of executive orders to control the peared before the Supreme Court seven pand the First Amendment rights of journal- flow of information from the government to times, and he has served as co- counsel and ists in a number of cases. He represented the the public. A lengthy article on the subject as counsel on friend -of- the -court briefs in a Nebraska Press Association and 18 friends of he wrote for the New York Times Magazine number of other Supreme Court cases. And the court, in 1976, when they successfully last month helped persuade Representative almost always, as those who have watched opposed before the Supreme Court a state Robert Kastenmeier (D -Wis.) to schedule a him in many of those appearances will tes- court order banning reporters from publish- hearing by his Subcommittee on Courts,Civ- tify, he is greeted by the judges with the ing information on confessions, even if ob- il Liberties and the Administration of Jus- special respect reserved for those with whom tained in open court. He also helped to blunt tice, on "1984," as in George Orwell. The they are familiar and whose abilities they the use of the FCC's fairness doctrine when, article describes the Reagan administration find stimulating and refreshing. Abrams re- as counsel to NBC, he persuaded the U.S. as one "obsessed with the risks of informa- turns that respect in full measure, not only Court of Appeals in Washington to overturn tion, fearful of both its unpredictability and by his manner but by the preparation of his a commission decision that NBC had violat- its potential for leading the public to the case and the skill of his presentation. He is ed the doctrine in connection with a docu- 'wrong' conclusions." Abrams will fly in to seldom caught off guard; usually, in fact, as mentary on pension systems. The commis- Washington from a business trip to Salt Lake with most good lawyers, he leaves a court sion's decision had been one of the rare ones City to testify. argument with the adrenaline still flowing under the fairness doctrine that went against So attempting to persuade the courts of and his head crammed with answers to ques- a broadcaster. the need for an expansive reading of the First tions that nobody asked. But probably the most significant -cer - Amendment is not all that concerns Abrams, Abrams's side does not always prevail. In tainly the most dramatic -First Amendment the quiet militant. Attacking head -on what Herbert v. Lando, in which he represented case in which Abrams has participated in- he sees as the government's anti -information CBS, for instance, he failed to persuade the volved the New York Times's publication of policy is another. "I view what certain gov- Supreme Court that public figures who are the Pentagon Papers, in 1971. With his former ernmental officials, often acting in good plaintiffs in libel cases are barred by the First law school professor at Yale, the late Alex- faith, view as totally unthreatening efforts, Amendment from probing the thought pro- ander Bickel, Abrams helped turn back the as very threatening, because what we see cesses of the journalists they are suing; the Nixon administration's effort to bar publica- worldwide is a contraction of human free- court said such probing is essential to deter- tion of what had been the highly secret pa- dom," he says. "And we have to work hard mine whether the journalists had acted out of pers that Daniel Ellsberg had leaked to the to preserve those freedoms we do have." d

Broadcasting Oct 24 1983 95 2301g rStinging from losses associated with shut down of TV-Cable Week Forecast House Energy and Corn - and sale of last STV service in Boston, Time Inc. reported third merce Committee Chairman John quarter earnings declined 14% over period same last year to Dingell (D- Mich.) last week recon- $30,272,000, or 47 cents per share. Total revenue rose over 12% to firmed an earlier commitment to $983,510,000. For comparable period in 1982, earnings were move broadcast deregulation $35,195,000, or 55 cents per share, on revenue of $875,313,000. legislation Time said TV-Cable Week shutdown losses incurred during third this year. During a speech quarter totaled $29 million, or 26 cents per share after taxes. Video before the National Press Club last division revenue rose 29% over comparable quarters to $282 mil- week he said that radio and televi- lion from $219 million, while video earnings rose 17.6% in compa- sion deregulation was at the top of rable period to $57.6 million from $49 million. But video division the committee's legislative agen- operating profit margins declined in same periods, from 22.3% in da. He said the House Telecom- 1982 to 20.4% in 1983. For first nine months of 1983, however, munications Subcommittee was video operating profit margins continue to stay ahead-20.3% in preparing to draft legislation and 1983 versus 19.8% for first nine months of 1982. that subcommittee member AI Swift (D- Wash.) was representing Di o gell's interests. Dingell said, however, that if the subcommittee "dal ABCthird-quarternet incomedeclined 10.5% over comparable period dies unduly, I have understandings with Mr. Swift and others th last year to $31.8 million, or $1.08 per share, on 9% higher revenue these matters will be heard in the full committee." of $659.6 million. This compares to profits of $35.5 million, or $1.22 He also discussed the cable legislation pending before the subcor per share, on revenue of $607.1 million in third quarter of 1982. mittee. "I think that cable television is a creature of state and la ABC said profits declined at television network division on record units of government, and I think it should be regulated by state ai third- quarter revenues, but both revenue and profit fell short at local units ofgovernment and not by the federal government. But if r owned TV stations division. Principal cause, ABC said, was weak cable television folks want to be regulated by the federal govemme local advertising sales at owned TV stations division, along with I'll be happy to try and see to it that any legislation brought forwa "weaker news advertising marketplace" at television network and will regulate and not deregulate," he said. costs associated with restructuring late -night news programing, "increased news activity in general," and "incremental" costs attached to experimental summer programing. ABC Video Enter- National convention of Salt Lake City -based National Translate prises revenue rose slightly, to $2.8 million compared to $2.6 mil- LPTV Assodation, scheduled for Nov. 14 -16 at MGM Grand hotel i lion achieved in last year's third quarter, but losses rose faster Las Vegas, has been postponed, with new date to be set at ne, -to board meeting on Nov. $11.8 million from $10.1 million loss in comparable period year ago. 14. Reason, according to association, we Third -quarter VE results also included developmental costs asso- "disappointing outlook for convention attendance." Pre -registry ciated with TeleFirst, proposed overnight pay service to tion was described as "weak." Among reasons given by assoc home ation directors recorders, ABC said, scheduled to be test marketed in early 1984. for postponement were recent FCC freeze on LPT ABC also said its advertiser -supported cable programing services applications and what was described as general malaise in LPT "continue to be affected by overall softness in the cable advertis- industry due to processing and regulatory delays. Said one direc ing market." Good news was that both revenue and profits were tor: "As long as the FCC has us where they have us, I really don up in radio division, while publishing division reported higher think we can do very much." profits on record revenue over comparable period last year -in- o crease of 35% to $7.8 million on 9% higher revenue of $71.4 million. Lips identifying 16,499 applicants, and locations applied for, fc muitiohamwl muldpoint distribution service will be made availabl RCA reported third -quarter earnings increased 34% to $63.9 million, this week, according to FCC. or 57 cents per share, compared to $47.6 million, or 40 cents per share, for same period in 1982. Revenue rose to record $2.26 billion New York's state cable commission last week gave go-ahead fc from $1.98 billion last year. Record earnings in third quarter were eight New York outer-borough franchises awarded by city last Jul! reported by transportation (Hertz) and Financial Services (C I T ) Cablevision will wire Bronx and small part of Brooklyn. Warne divisions, while NBC's profits "rose sharply" on 16% gain in rev- Amex gets most of Brooklyn and about one-third of Queens, wit enue, RCA said. RCA added that all NBC divisions improved year - remaining portion of that borough shared by Queens Inner Cil to -year results. Earnings in Communications Group declined from Unity and ATC. Cox Cable and Vision Cable (subsidiary of Cont comparable period last year which included nonrecurring gains nental Cablevision) will divide Staten Island. Companies yr from sale of five transponders on Satcom IV satellite. But Commu- spend about $1 billion to lay almost 4,700 miles of cable passin nications Group revenues increased 19% over third quarter 1982, more than 2.2 million homes. City officials estimate that construe

RCA said, reflecting greater use of RCA Americom domestic satel- tion should begin in about six months, after make -ready work : lites and "improved" market share of telex services at RCA Global complete. Construction schedule for Bronx, Brooklyn and Queer Communications. Electronics segment, which includes TV and spans seven years, while Staten Island systems should be con videorecorder sales, set new profit record. More color TV sets were plete within four to five years. State commission commended cit shipped from plant in September than any other month in com- for access provisions included in franchise agreement which ce pany's history, RCA said. However, Broadcast Systems, which for companies to provide about $350,000 in start-up funds f includes TV cameras and recorders, posted loss reflecting de- community- access organizations (and $3 per subscriber per y creased sales to TV stations and networks, RCA said. starting with third year), commitment of at least one hour week in program joint ventures with access organizations, as v as studio equipment, facilities and training. Service to sc Final god. "NAB On Winning Track." That was the way the homes may start as early as April 1985 :if current make-ready .t National Association of Broadcasters alerted its members in a construction schedules are met. Mailgram last week that the Tauke- Tauzin broadcast deregula- o tion bill (H.R. 2382) now has 218 co-sponsors, which represents ABC Owned Television Stations division has gone ahear.t wit a majority of the House of Representatives. NAB not only an- launch announced last month of Newsbank, satellite- delivered pr nounced the total but urged broadcasters to continue pressing gram service delivering news features, multipart series and sp for further congressional support. "While this record achieve- ciel sports segments to between 20 and 25 subscribing station ment for NAB recognizes a majority of the House of Representa- Start-up has brought letter of complaint to FCC from George Bac tives believes broadcast deregulation is an idea whose time has who has interest in competing Local Program Network (BROA come, we must continue to build pressure to move favorable CASTING, Oct. 10). One -hour weekly Newsbank feed occurs Thur legislation out of the subcommittee," the Mailgram said. days at 2 p.m. NYT via Westar IV and contains about 25 items p package. Subscribers may also receive videotape service via ove

Broadcasting Oct 24 1983 96 night courier. FCC has not acted on Back's complaint that program violates network syndication ndes. Getting better. For the first time since it began airing Sept. 5, Thicke of the Night, MGM/UA Intermedia Entertainment's late -night comedy/variety program has shown significant im- Telepictures Corp. and Lexington Broadcast Services have formed provement in both overnight and national ratings. Joint venture, Telelex Media International, to market advertiser - In addition, demographic figures available for the last two television programing abroad. Telelex operations, to be supported weeks of September show Thicke outpacing programing on all based in London, will begin in January 1984. Managing partner in three major networks among men, 18 -34, 18-54 25 -54 and London, not yet named, will coordinate all activities with Telelex and representatives in New York, Roger Lefkon, executive vice presi- competitive with network fare among women in those age dent, LBS, and Jeffrey Schlesinger, director international sales, groups. Telepictures. For the week of Oct. 10-14, the most recent for which five -day overnight averages were available, Thicke averaged a 2.1 rating/7 share on wxew-7V New York, up from a 1.7/6 the week UPI and AP radio networks will stop broadcasting President Rea- before. On lrrrvfn0 Los Angeles, averaged a 1.3/4, up from the gas's Saturday radio addresses because of formation last week of it Reagan/Bush re- election committee. UPI acted out of what ap- previous week's .7/5; on sFLD(TV) Chicago, it averaged a 3/7, up pears to be misunderstanding regarding equal time rule. UPI radio from a 2.3/5; on wFra -m' Philadelphia, it averaged a 1.3, up from Washington manager Tom Foty said decision to stop carrying a 1.5/5; and in Detroit, it averaged a 2.7/16, compared with a weekly remarks was made because President "is now legally con- 2.6/17. sidered a candidate for the Republican presidential nomination." Nationally that same week, Thicke averaged a 1.7 rating, up Any station carrying those speeches, he added, could be asked for from the previous week's 1.5. InterMedia Entertainment Presi- equal time by other declared candidates for the nomination. Mark dent Fred Silverman said the improvement reflected changes Huffman, AP Radio's assistant managing editor for programing, new producer Erni DiMassa has made in the program's talent said live broadcasts will be discontinued because President, "for and format, and predicted continued improvement now that all practical purposes, is an official candidate." According to FCC InterMedia and Metromedia Television, which sold advertising policy, person must make formal announcement and qualify for time in Thicke, have revamped and stepped up promotional place on ballot to become legally -qualified candidate in terms of efforts for the show. In addition to getting promotional materials Communications Act, and President has not announced. Huffman to local stations earlier, the companies are planning a closed - said AP Radio might reconsider decision to drop Saturday ad- circuit broadcast to the program's "affiliates" on Monday, Oct. dresses "if legal barrier is not there and we get outpouring of 31, in which they will explain particulars of the new promotion demand (for broadcasts) from stations." Mutual Broadcasting Sys- campaign and strategy for November sweeps programing and tern, NBC and ABC -among several other networks carrying promotion. President's remarks reported planning to continue their -were In demographic ratings for the last two weeks in September, broadcasts of remarks on delayed basis. CBS will continue to feed addresses via closed circuit to its affiliates. A.C. Nielsen reports that 37% of Thicke's audience is com- o posed of men, aged 18-49, compared with 25% for NBC -TV's Tonight, 21% for CBS-TV's late movie, 21% for ABC -TV's U.S. District Judge Pierre Leval, presiding over General William Nightline and 31% for NBC's David Letterman Show. Thicke Wesúnor.la d's í120 -million libel suit against CBS, reserved deci- outperformed all four of those programs among men, 18-34 and sion hat Thursday on Wesfinoreland motion for 60-day extension of 25 -54 as well. Thicke is second to Letterman among women, discovery process, due to end Dec. 31. He did, however, urge both 18 -34 and 18-49 and second àmong women 25-54 to the CBS of sides to complete discovery- depositions, production materials Late Movie. For women, 18 -49, it's Letterman (41 %), Thicke etc. soon as possible. (CBS attorneys have complained pri- -as (34 %), Tonight, (32 %), CBS Late Movie (31%) and Nightline vately that request for extension reflects weakness in Westmore- (26 %). land's case and that it should be ready for CBS motion to dismiss suit when discovery reaches scheduled end Dec. 31.) Extension, if granted and if CBS's dismissal motion is denied, presumably would against each other for alleged dilatory tactics in supplying discov delay trial's March 1 start date. Judge Leval also reserved decision ery material. In Washington, meanwhile, District Judge Thomas on CBS request for reconsideration of his order that notes made Jackson ruled Friday (Oct. 21) that Central Intelligence Agency during in -house investigation of The Uncounted Enemy: A Viet- must produce its custodian of records for deposition by CBS to see, nam Deception, documentary that triggered libel suit, be turned in effect, whether CIA has delivered to CBS all of its records that over to Westmoreland attorneys ( "In Brief," Oct. 17). Judge denied are pertinent to lawsuit. Judge Jackson said he would preside over motions by both CBS and Westmoreland seeking sanctions deposition proceeding himself. o American Fedsratku of Television and Radio Artists announced Fri- day (Oct. 21) it was out of bankruptcy. Sanford Wolff, national NPR renegotiates. National Public Radio has extended its $5- executive secretary, said Federal Bankruptcy Judge Edward Ryan million service contract with the National Information Utilities agreed to removal of AFTRA and its locals in New York, Los Corp. for INC Telecommunications, the proposed data trans- Angeles and San Diego from Chapter 11 provisions after being mission delivery service using FM subcanier frequencies of informed that AFTRA dispute with Tuesday Productions had been i NPR member stations. The contract, which expired Sept. 30, settled. Tuesday, San Diego radio production house, had won before NIU could obtain funding for the venture from a public $9.3- million award on charge that AFTRA illegally boycotted it, stock offering, has been extended to Dec. 19. NlUhopes to raise and AFTRA and three locals applied for Chapter 11 protection $20 million with offering of 2.7 million shares at $7.50 per share. when court in San Diego ruled union must put up $10- million bond If NIU is unable to raise the money by the December deadline, while appealing ( "In Brief," Nov. 8, 1982). Terms of AFTRA -Tues- day "NPR will be free of all its obligations," NPR said. In addition, settlement were not released under agreement with courts, MU has "agreed to use its 'best efforts' to raise up to $600,000 except that as part of deal Tuesday would also drop subsequent suit it had filed against Screen Actors Guild. for NPR's use in connection with the INC project," as well as o issuing one percent of NIU's stock to NPR. If the stock sale is FCC last unsuccessful, NPR will open discussions with other organiza- week refused to reconsider its low -power television order to give priority to noncommercial translators. National have an interest in establishing a national sub - Association of tions that may Public Television Stations had requested channel network, an NPR spokesman said. relief, contending priority would help noncommercial television extend service to remote areas of country.

Broadcasting Oct 24 1983 97 C O M M I T T E D T O THE FIRST AMENDMENT & THE FIFTH F T A T F

ditoiia1s c

From the sidelines Good but not enough A test of naked political persuasion is going on in Washington The FCC is to be cheered for applying its fairness doctrine and between motion picture producers and the three commercial tele- rule on political attacks with as much reason as the law and the vision networks. Unfortunately, the President of the United States rule allow. In denying a complaint by a Florida utility against has chosen to expose himself as an interested observer, to say the WINZ(AM) Miami, the commission has sent word to other broad- very least, and so has compromised the independence of the casters that they will be fairly judged if their editorials evoke the agency that precipitated the dispute. kind of legal action that w[NZ has undergone. Three weeks ago, the President summoned FCC Chairman At the same time, the case emphasizes the wisdom of the Mark Fowler to explain the FCC's tentative decision to eliminate FCC's proposal to repeal its personal attack and political editori- its Rule that keeps networks from obtaining financial interests in alizing rules, which will continue to inhibit broadcasters with the the programs they buy from others and to modify the rule that threat of heavy legal obligations. keeps them out of domestic television program syndication. If the President's participation in the process had stopped there, the Marketplace at work world outside the Oval Office might eventually have been persuaded that he was interested but neutral, as his spokesmen have The current hassle over split 30- second commercials on the TV steadfastly claimed. Last week he made disbelievers out of be- networks is the sort of thing that used to be resolved, sooner or lievers. later, by the National Association of Broadcasters' television In escalating his interest to a cabinet -level presentation, the code, and it's probably the most visible one that has developed President must have known he would be sending signs of encour- since there has been no code to resolve anything. As hassles go, it agement to old Hollywood friends who have been exercising seems to be no worse for the code's absence. every political tactic they can devise to keep the FCC from final "Hassle" may, in fact, be too strong a word for the differences adoption of its tentative decision. Maybe it is true, as the White that have become apparent among affiliates over the split 30's that House continues to insist, that again the President professed no the networks are accepting on an "experimental" basis. There has choice among the alternatives that were presented. It is also true been none of the noisy oratory-at least not yet-that used to that three of the four incumbent members of the FCC are Reagan accompany commercial format changes that were eventually set- appointees and that at least some have political ambitions. Maybe tled, often quite noisily, by the NAB's television code board. it isn't necessary for the President to come right out and say: Lay Instead, as reported elsewhere in this issue, some stations are off. clearing the splits and some are not, and nobody's making much "Knowingly or not," it was remarked on this page after the fuss about it either way. Fowler audience, "the President has put the FCC in a grossly The absence of fuss may result in part from the same force that embarrassing position." The embarrassment was only com- did in the code, which was struck down on antitrust grounds. pounded by the events of last week. Everyone seems to be avoiding anything that would give the slightest appearance of organized activity. Perhaps ironically, the issue would probably have never arisen if the networks, too, Deep sized hadn't harbored antitrust fears about what might happen if they The National Association of Broadcasters has probably succeed- refused demands, initiated by Alberto- Culver, for split 30's for ed in burying the disputed McHugh & Hoffman television audi- unrelated products. There being no code board, the marketplace will decide the ence study that, in preliminary form, was made a centerpiece of current issue. Enough will carry the splits to satisfy the the same NAB's annual convention last April. Upon reconsider- stations advertisers the case at the moment ation over six months, the association has decided that the study offering them-apparently - or there will be enough refusals to make the advertisers think is too flawed to be released in detail. Into the shredder. again. Either way, the next stop for the split-30 advocates will It is an action that television members wish had been taken almost market, which before the convention. The television members still recall the certainly be the spot thus far they've tapped more with policy inquiries than with attempts to place orders. full -page ad placed by Reader's Digest in the advertising press. Again, it's every station for itself in deciding what to do. Nobody "The NAB study that reads as if we commissioned it," was the where nobody made Digest ad's headline. The text began: "A new study commis- can say it will all come out-but then, ever what would sioned by the National Association of Broadcasters underlines money betting on the code board do, either. what Reader's Digest has been saying about the TV networks: Their audience is eroding. Badly." It went on from there to quote POLITICAL NAB CANDIDATES the more derogatory passages from the presentation. SEEKING FREE Was the McHugh & Hoffman study inadequate in both concept WJ RS AIR TIME and method, as the NAB research committee decided? McHugh STUDIOS TAKE A & Hoffman disagrees. "We stand behind the released findings of NUMBER the current TV Trends study and methodologies used," the firm said ( "In Brief," Oct. 17). But the firm agreed to withhold publication of the study "since it was conceived and executed as a joint participation project." Outsiders are left without a neutral appraisal. It remains to be seen in the future Nielsens and Arbitrons whether the tinges of disenchantment that the McHugh & Hoffman researchers found were real enough to affect actual viewing. It may be a while before it can be said that the NAB discarded a piece of undepen- dable research or a timely warning. Drawn for BROADCASTING by Jack Schmidt

Broadcasting Oct 24 1983 98 á°

Air support for the AMVETS

WKJF and WKJF-FM in Cadillac, Michigan, recently became the first stations ever to be honored by the Cadillac area AM VETS for outstanding service to their organizations. The radio stations' continuing involvement with the group has included participation in the development of both fund-. raising and promotional programs. WKJF and WKJF -FM also produced and aired a series of public service announcements designed to reach veterans with important information about programs, services and opportunities available to them. Using our resources to help worthwhile organizations like the AMVETS reach and serve people better is all part of the Fetzer tradition of total community involvement.

.Tl P 6Qr nliPn,S WKJF WKJF-FM WKZO WKZO -TV KOLN -TV KGIN -TV Kalamazoo Kalamazoo Lincoln Grand Island WJFM WKJF WKJF -FM KMEG -TV Grand Rapids Cadillac Cadillac Sioux Gay SOME OF T1/5 HOTTEST STARS KING SOME OF LIFESa TOUGHEST QUESTIONS

"Don't Ask Me, Ask God." It's original Now, "Ask God" is the result. and refreshing prime -time entertainment "Ask God" is perfect programming for that boldly tackles profound questions an 8 to 9 p.m. slot in the first week of never before posed on the TV screen January 1984. through incisive commentary and What's more, it's fully -paid dramatic segments. programming, without fund -raising The stars are from TV hits such as "Taxi," appeals or phone -in offers. In short, this "Fame," "Roots" and "General Hospital." one -hour prime -time special is a great The questions were generated through deal for your station and super a Gallup poll which asked Americans from programming for your audience. coast to coast, "If you could ask God one Call CBN Syndication today for full question, what would it be ?" information at (804) 424 -7777.

CBN Syndication Virginia Beach,Virginia 23463