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Naturefresh Farms Is Betting That Americans Are Ready for Fresh, Locally Grown Greenhouse Tomatoes

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Naturefresh Farms Is Betting That Americans Are Ready for Fresh, Locally Grown Greenhouse Tomatoes CONTROLLED ENVIRONMENT AGRICULTURE February 2017 Selling Fresh NatureFresh Farms is betting that Americans are ready for fresh, locally grown greenhouse tomatoes. p. 14 PAGE 18 PAGE 20 PAGE 32 Making CEA a FSMA: “Audited” Biological Control little greener vs. “inspected” in Hydroponic Systems Reader Service Number 200 Reader Service Number 201 From Your Editor offered by the CEAC at the University of Arizona, Michigan State University, Uni - versity of Florida and others; grower tours and just good, old fashioned networking. Let’s start in these pages by working on the unknowns relative to auditing. We tapped freelance writer Dave Kuack to delve into the intricacies of the Food Safety Modernization Act and how audits come into play. You might be surprised to pick up what he’s laying down on page 20. One of those known unknowns you might have is marketing. It’s certainly not an unknown for NatureFresh Farms, our What We Don’t Know cover story this month. I took a road trip out to their brand new Delta, Ohio, facility As I think about the stories in this issue of to check out the growing side of things, but I also spent time with Director of Marketing Inside Grower, I keep coming back to an old Chris Veillon to unravel just how important Donald Rumsfeld quote. I’m not particularly a the marketing side is to the new venture. You can read all about it on page 14. fan of the former Secretary of Defense, but I’m going to add to Rumsfeld’s quote: sometimes there are things you think you there’s one quote of his that sticks in my mind know, but you actually don’t. You know, (it’s a long one—bear with me): “There are those “conventional wisdoms” that just are, but in reality, they aren’t that way at all. known knowns. These are things we know that Like when everyone thought poinsettias we know. There are known unknowns. That is were poisonous (they aren’t) or that fresh goji berries taste good (they don’t). In this to say, there are things that we know we don't issue, check out page 24 to find a break - down on the best facility in which to grow know. But there are also unknown unknowns. cannabis: greenhouse vs. indoor (a ware - There are things we don't know we don't know.” house-type setting). The results may defy what you previously believed. When I first heard it way back when he said it in There’s lots more packed into this issue as we jour - 2002 in relation to weapons of mass destruction, I ney between the things we know and the things we thought it was convoluted thinking. Now that I look at it don’t. In 2017, I’m hoping to transfer lots more knowl - again, I realize it applies in a lot of different ways, par - edge from the unknown category into the known. ticularly in our fields of expertise. The concepts that Here’s to a lifelong love of learning—in this industry, I sometimes make the difference are the “unknown un - think it’s something we all have in common. knowns.” The things we don’t know that we don’t know. How do you find them out? As we head solidly into 2017, it seems there are more ways than ever to find out about the unknown un - knowns: magazines like this one; e-newsletters (like the twice monthly Inside Grower, for example); trade shows Jennifer Polanz with educational seminars; online courses like those MANAGING EDITOR-AT-LARGE feedback: [email protected] 4 February 2017 CONTROLLED ENVIRONMENT AGRICULTURE editorial EDITOR Chris Beytes [email protected] MANAGING EDITOR Jennifer Zurko MANAGING EDITOR-AT-LARGE Jennifer Polanz CONTRIBUTING EDITOR Jennifer D. White contributing writers Anne-Marie Hardie David Kuack Neil Mattson PRODUCTION MANAGER Kathy Wootton ON THE COVER CREATIVE DIRECTOR Chris Truesdale Chris Veillon took editor Jen Polanz on a tour of PHOTOGRAPHER Mark Widhalm NatureFresh Farms’ newest location. The Ontario- COPY EDITOR Sue Olsen based company recently opened 45 of what will eventually total 180 acres of state-of-the art SALES 866.888.4237 tomato greenhouses in Delta, Ohio, to offer fresh, DEPARTMENTS locally grown produce all year ’round. PUBLISHER, SALES MANAGER Paul Black 4 | From Your Editor [email protected] ACCOUNT MANAGER Kim Brown 6 | Insider [email protected] 34 | New Products SALES ASSISTANT Adriana Heikkila [email protected] CUSTOMER SERVICE Allison Westbrook CLASSIFIED ADVERTISING [email protected] FEATURES 14 | Selling Fresh | Story & photos by Jennifer Polanz Leamington-based NatureFresh Farms opened new facilities in Delta, Ohio, and with it, the potential for a whole new market when it comes to greenhouse-grown tomatoes in the United States. A Friend Remembered 18 | Alternative Energy | by Jennifer Duffield White G. Victor Ball, Editor from 194 9–1997 Making the controlled environment a greener, more stable place. GrowerTalks general offices are located at: PO BOX 1660, West Chicago, Illinois 60186 U.S.A. PH: 630.231.3675 FAX: 630.231.5254 20 | What’s the Difference? | by David Kuack TOLL-FREE: 1-888-888-0 013 www.growertalks.com “Audited” and “inspected” are easy to transpose. A Food Safety Modernization Act inspection is not the same as a food safety audit. | | GrowerTalks (ISSN 0276-9433) is published monthly by 24 Indoor or Greenhouse Growing? by Leigh Coulter Ball Publishing, PO Box 1660, West Chicago, Illinois 60186, United States. Subscriptions are free to qualified readers in the US. Sub - The winner for Best Cannabis Growing Environment goes to … scription price for non-qualified readers is $35 per year US and Canada. All other foreign subscriptions must pay $99/year to re - ceive/continue to receive GrowerTalks and Green Profit . Grow - 26 | Far Red is the New Red | by Qingwu (William) Meng & Erik Runkle erTalks is a registered trademark of Ball Horticultural Company in the U.S. Periodicals postage paid at West Chicago, IL and at addi - Adding far red to red and blue light from LEDs brings control of plant tional mailing offices. Postmaster: send address changes to Grow - growth to the next level. erTalks Magazine, PO Box 1660, West Chicago, Illinois 60186, United States. ©2016 GrowerTalks Magazine. All rights reserved. Posted under Canada publications mail agreement #40612608. Canada returns to be sent to Bleuchip International, P.O. Box 32 | Biological Control in Hydroponic Systems 25542, London, ON N6C 6B2 by Suzanne Wainwright-Evans Printed in the U.S.A. GreenProfit Supplement Enclosed Pests in hydroponic systems are similar to what you would find in a traditional greenhouse operation. 5 Insider Detecting Diseases Early On A Better Imagine if you could tell that a tomato plant was in - Kale Plant? fected with a plant virus, even though it looked to - tally healthy to the human eye. Yes, Please. That’s what Penn State researchers have just re - Everyone knows kale is ceived federal funding to figure out. They're testing very healthy for you. And whether a nanotechnology device can be used to ac - we’ve all desperately tried tually concentrate a plant virus, making it easier to to like kale for that reason detect early on. (kale chips, anyone?). But “Our goal is to adapt a nanotechnology micro-de - some people just can’t get vice to concentrate pathogens in plants, insects and past the bitter taste that other organisms so that modern diagnostic proce - often accompanies the dures can be employed earlier in an infection, when leafy greens. Now, a new virus levels otherwise may be too low to detect,” says program at Cornell Uni - Cristina Rosa, assistant professor of plant virology in versity is trying to align the College of Agricultural Science, who’s leading the kale plants more with interdisciplinary team. “This technology will make what consumers might these diagnostic tools more effective in catching in - like. Cornell vegetable fections at the early stages when growers can man - breeder Phillip Griffiths, a age them more easily and effectively.” professor at the School of Cristina’s team received a $325,000 grant from the Integrative Plant Science USDA’s National Institute of Food and Agriculture for in the horticulture section, the two-year research project. and doctoral student Han - nah Swegarden, are trying to identify some of the characteristics that consumers would prefer and breed those into kale plants. “We have been able to identify and generate diversity through nat - Indoor Ag-Con White Papers ural cross-breeding, enabling selection of unique types that may be important—not just for international and emerging markets—but also In looking at the 2017 Indoor Ag-Con lineup and reg - for supporting the production of a crop that’s highly nutritious and istration details (it runs May 3-4 at the Las Vegas can promote new markets in the U.S.,” Phillip says. Convention Center), we were hooked into some great The characteristic changes include color, texture, plant shapes resources that come out of the show. Each event has and leaf style. Hannah has been gathering feedback from seed pro - a white paper associated with it and attendees re - ducers, growers, supermarket managers and consumers to formulate ceive a free hard copy of the newest white paper. the strategy for breeding. She’s also partnering with Cornell’s Sensory These papers also are available after the shows on Evaluation Center to do consumer trials to “develop a consumer kale the website. lexicon and establish a trait hierarchy that can be used to guide the Titles include “Indoor Crop Production: Feeding breeding program.” the Future,” “Robotics & Automation in Indoor Agri - The research is supported by the U.S.
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