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Edinburgh Research Explorer Edinburgh Research Explorer Guest editorial Citation for published version: Davis, T, Hogg, M, Marshall, D, Petersen, A & Schneider, T 2018, 'Guest editorial: Families and food: Marketing, consuming and managing', European Journal of Marketing, vol. 52, no. 12, pp. 2270-2272. https://doi.org/10.1108/EJM-11-2018-900 Digital Object Identifier (DOI): 10.1108/EJM-11-2018-900 Link: Link to publication record in Edinburgh Research Explorer Document Version: Peer reviewed version Published In: European Journal of Marketing Publisher Rights Statement: This is the accepted version of the following article: Davis, T., Hogg, M., Marshall, D., Petersen, A. and Schneider, T. (2018), "Guest editorial", European Journal of Marketing, Vol. 52 No. 12, pp. 2270-2272. https://doi.org/10.1108/EJM-11-2018-900, which has been published in final form at https://www.emerald.com/insight/content/doi/10.1108/EJM-11-2018-900/full/html. General rights Copyright for the publications made accessible via the Edinburgh Research Explorer is retained by the author(s) and / or other copyright owners and it is a condition of accessing these publications that users recognise and abide by the legal requirements associated with these rights. Take down policy The University of Edinburgh has made every reasonable effort to ensure that Edinburgh Research Explorer content complies with UK legislation. If you believe that the public display of this file breaches copyright please contact [email protected] providing details, and we will remove access to the work immediately and investigate your claim. Download date: 23. Sep. 2021 Page 1 of 9 European JournalEuropean Journal ofof Marketing Marketing 1 2 3 Guest Editorial: Families and Food: Marketing, Consuming and Managing 4 5 6 7 Teresa Davis, Margaret K. Hogg, David Marshall, Alan Petersen and Tanja Schneider 8 9 10 11 12 As we noted in the call for papers for this European Journal of Marketing Special Issue on 13 14 Families and Food, the family is often presented in popular culture, media, and advertising as 15 16 an immutable institution, enduring in its practices and symbolic functions. While the family 17 18 remains an important consumption site and source of socialization into consumption practices 19 20 in the marketplace, the constitution of the family has moved beyond the traditional suburban 21 22 nuclear structure to encompass a variety of formations. This has made the sources of 23 24 25 influence on family consumption increasingly complex and highly varied. There have been 26 27 calls to focus on how this diversity (in structure, form, subculture, constitution, race, 28 29 ethnicity) affects food consumption choices, practices and processes (Moore, Wilkie and 30 31 Desrochers 2016). A better understanding of familial practices of managing and consuming 32 33 food, and the related marketing practices, can help promote better dietary habits and patterns 34 35 of consumption and thus support policy initiatives around health conditions such as obesity 36 37 38 and diabetes. The focus in this special issue is on how ideas about family are constructed in 39 40 relation to food and food consumption; and the associated marketing issues related to 41 42 managing, governing and regulating food practices. 43 44 45 46 We were delighted with the response to this call for papers and would like to thank all those 47 48 authors who took time to submit papers. The final selection reflects a truly international and 49 50 51 interdisciplinary perspective on family and food practices. 52 53 54 55 56 57 58 59 60 1 European JournalEuropean Journal ofof Marketing Marketing Page 2 of 9 1 2 3 We begin this special issue with an introductory viewpoint where we discuss a key theme that 4 5 emerged from across the papers: the responsibilisation of family and food. We have 6 7 organised the ten competitive research papers around the family lifecycle starting with the 8 9 idea of eating as centred on routine and everyday practices (Dyen, Sirieix, Costa, Depezay 10 11 and Castagna) and then going on to examine some of the tensions in intercultural couples 12 13 14 (Rogan, Piacentini and Hopkinson). As the presence of children alters household dynamics so 15 16 parents draw on their own experiences in a form of intergenerational reflexivity 17 18 (Kharuhayothin and Kerrane) but children, in turn, exhibit their own food preferences and 19 20 agency and we learn about the nuanced cultural biography of pet-stocking and the family 21 22 dynamics around family pets ‘who’ end up on the family table as food (Bettany and Kerrane). 23 24 25 26 27 Then follows an examination of how the subjective wellbeing of Chinese teenagers is 28 29 strongly tied to eating as a family rather than with peers (Veeck, Yu, Zhang, Zhu and Yu) and 30 31 we learn how this can lead to sources of friction, among adult children, that can be resolved 32 33 or mitigated through food practices outside the home (Yau and Christidi). Extending this 34 35 theme of intergenerational socialisation into the older stages of the family life cycle, Trees 36 37 and Dean examine the re-establishment and strengthening of familial links in old age when 38 39 40 parents are cared for by their adult children. In a shift towards health and well-being we learn 41 42 how the food well-being of women in poor rural families in India, while being constrained by 43 44 entrenched gender and power hegemonies, can also be challenged by recognizing and 45 46 remunerating women’s care work and encouraging men to participate in food work (Voola, 47 48 Voola, Wiley, Carlson and Shridharan). The theme of intergenerational transfer of dietary 49 50 knowledge, identified in several of the invited commentaries, is revealed as managed and 51 52 53 negotiated by the dietary gatekeeper in a comprehensive, longitudinal study among 54 55 Australian families (Wijayaratne, Reid, Westberg, Worsley and Mavondo). Finally, 56 57 58 59 60 2 Page 3 of 9 European JournalEuropean Journal ofof Marketing Marketing 1 2 3 completing the international perspective of the special issue, along with an interest in food 4 5 traditions and practices, we see how one long established advertising campaign, through a 6 7 process of iconisation and the symbolic invention of the ‘modern family’, successfully 8 9 reinvented breakfast in Italy (Pirani, Cappellini and Harman). 10 11 12 13 14 The Special Issue ends with a section of four invited commentaries from five key scholars 15 16 from different disciplinary streams and yet all working broadly in the area of family and food. 17 18 Linda Price and Amber Epp open the commentaries with their comprehensive review of how 19 20 food practices create, realise, and 'assemble' families. They invite more work on these ideas 21 22 about how the intergenerational transfer of food practices make for family and family life. 23 24 Peter Jackson, in his nuanced reading of an IKEA advertisement, reveals the ways in which 25 26 27 even convenience and commercial fast food can be overlaid with emotional value to serve as 28 29 a means of constructing, rebuilding, linking across generations and even reimagining the idea 30 31 of family. His own research often affirms that the use of commercially produced food can 32 33 'cross back' over the commodity barrier to contribute to building and supporting family 34 35 values. Charlene Elliott questions the very fluidity of our definitions around who might be 36 37 called a 'child ', and considers the implications of this for family life as well as for the 38 39 40 commercial and marketing worlds. Elizabeth Moore, similarly, looks at intergenerational 41 42 influences across the life stages and lifecycle of the family itself and calls for more 43 44 intergenerational research to examine the ways in which children's food preferences are 45 46 shaped in terms of how parents choose which food practices to keep and which ones to 47 48 discard. 49 50 51 52 53 We hope that this Special Issue stimulates discussion about how food serves to create and 54 55 reinforce familial emotional structures and how inextricably and inherently the two are 56 57 58 59 60 3 European Journal of Marketing Page 4 of 9 1 2 3 linked. Across all of the papers food emerged as an emotional 'glue ' during family life stage 4 5 changes, recreating practices of 'familyness' and love in times of precariousness for the 6 7 family structure (Jackson). 8 9 10 11 We acknowledge all the valuable work done by the reviewers for this Special Issue, and offer 12 13 14 a sincere vote of thanks to them all 15 16 17 18 19 20 SandraEuropean Awanis, Lancaster University, Journal UK of Marketing 21 22 Emma Banister, Alliance Manchester Business School, U.K. 23 24 Shona Bettany, Liverpool John Moores University, UK. 25 26 27 Benedetta Cappellini, Royal Holloway University of London, UK 28 29 Marylyn Carrigan, Keele University, UK 30 31 Fiona Cheetham, Huddersfield University, UK 32 33 James Cronin, Lancaster University, UK 34 35 Anto Daryanto, Lancaster University, UK 36 37 Claudia Dumitrescu, Central Washington University, USA 38 39 40 Susan Dunnett, Edinburgh University, UK 41 42 Charlene Elliott, University of Calgary, Canada 43 44 Julie Francis, Sydney University, Australia 45 46 Jim Gentry, University of Nebraska-Lincoln, USA 47 48 Jan Brace Govan, Monash University, Australia 49 50 Malene Gram, Aalborg University, Denmark 51 52 53 Elizabeth Handsley, Flinders University, Australia 54 55 Vicki Harman, University of Surrey, UK. 56 57 58 59 60 4 Page 5 of 9 European JournalEuropean Journal ofof Marketing Marketing 1 2 3 Robert Harrison, West Michigan University, USA 4 5 Louise Hassan, Bangor University, UK.
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