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Mobile Marketing Association July 2012 Report

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Mobile Marketing Association July 2012 Report MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION JULY 2012 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION JULY 2012 REPORT Table of Contents EXECUTIVE MOVES 3 PUBLIC COMPANY ANALYSIS 6 M&A TRANSACTIONS 7 FINANCING TRANSACTIONS 10 MMA OVERVIEW 16 HIDDEN RIVER OVERVIEW 18 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION JULY 2012 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Vodafone Group is a mobile telecommunications company. The company has a significant presence Chief Executive Officer of Global Enterprise, in Europe, the Middle East, Africa, Asia Pacific and Jan Geldmacher Enterprise Business Director, Vofafone Germany 7/30/12 Vodafone the United States. In the United States the group’s associated undertaking operates as Verizon Wireless. Cable & Wireless Worldwide PLC (informally Cable & Wireless) is a British multinational Chief Executive Officer of Global Enterprise, Nick Jeffery Chief Executive Officer, CWW telecommunications services company 7/30/12 Vodafone headquartered in Bracknell, United Kingdom and a wholly owned subsidiary of Vodafone. General Manager and External Vice President, SecureKey provides an innovative platform-as-a- Charles Walton Chief Executive Officer, SecureKey Technologies 7/27/12 INSIDE Secure service for authentication, payment and identity. appssavvy is an activity advertising technology company. Through its activity platform, appssavvy Peter Wang Senior Vice President of Engineering, Appssavvy Director of Engineering, Buddy Media enables leading web, social and mobile publishers to 7/26/12 unlock and create new, display advertising opportunities. Z2Live is bringing the next generation of gaming to Lou Fasulo Chief Executive Officer, Z2Live Chief Operating Officer, Z2Live mobile. The company builds highly social games that 7/24/12 leverage the Free-to-Play model. Jumptap is a mobile ad network and the leader in Frank Weishaupt Chief Operating Officer, JumpTap VP of Advertising, Yahoo 7/24/12 targeted mobile advertising. Blue Calypso Inc. delivers a patented mobile social marketing and advertising platform that enables John Bucher Board of Advisors, Blue Calypso, Inc. Senior Vice President, Motorola Mobility 7/23/12 brands to leverage customer relationships to encourage brand loyalty and increase spending. Muffi Ghadiali Head of hardware and software, OUYA Lab 126, Amazon Android based console makers 7/19/12 Appcelerator Titanium is the leading cross platform Lyla Kuriyan Vice President of Marketing, Appcelerator Google mobile development solution for native, hybrid and 7/19/12 McInerney mobile web applications. Appcelerator Titanium is the leading cross platform General Manager and Vice President of Products, Jonathan Rende Vice President of Products, Appcelerator mobile development solution for native, hybrid and 7/19/12 HP Software mobile web applications. Appcelerator Titanium is the leading cross platform Vice President of Customer Success, Mark Aronica Senior Director, Vmware mobile development solution for native, hybrid and 7/19/12 Appcelerator mobile web applications. Tapjoy is a mobile advertising and monetization platform whose unique Mobile Value Exchange™ Claire Hough Senior Vice President of Engineering, Tapjoy, Inc. Chief Technology Officer, Citrus Lane model allows users to select personalized 7/19/12 advertisements with which to engage for virtual currency or premium content. Digitaria has remained a pioneer in digital marketing VP of Customer Relationship Management and Dan Jurek Director of Customer Experience Planning, Aimia and technology, providing unique, innovative 7/11/12 Customer Experience, Digitaria solutions to an array of clients around the world. INRIX is the leading-provider of traffic information, directions and driver services, as well as apps and Diane Irvine Board, INRIX Chief Executive Officer, Blue Nile 7/11/12 tools all designed to get your traffic-powered solutions to market rapidly. Tribal DDB Worldwide, a global creative agency, is Jen Stocksmith Creative Director, Tribal DDB New York Associate Creative Director, mcgarrybowen headquartered in New York City with 60 offices 7/10/12 spanning 42 countries around the globe. T3 is a top integrated marketing firm with offices in Jim Firestone Chief Strategy Officer, T3 Vice President of experience & insights, GSD&M 7/10/12 Austin, New York and San Francisco. adMarketplace.com delivers pay-per-click Michael Salzman Director of Sales, adMarketplace ???, Google Offers advertising to performance marketers from traffic 7/10/12 sources outside of the major search engines. Razorfish (formerly Avenue A) is an interactive Chief Creative Officer for offices outside of the U.S., Daniel Bonner Global Chief Creative Officer, Razorfish marketing and technology company and a buyer of 7/10/12 Razorfish digital advertising space. Medio is a Big Data Analytics company. Their cloud- based inGenius™ Suite increases customer Andy Palmer Advisor, Medio Systems Founding CEO, Vertica Systems understanding, engagement, and monetization for 7/9/12 emerging growth, Fortune 500, and Global 2000 companies Source: Thomson Reuters, The 451 Group, VentureDeal and Hidden River, LLC EXECUTIVE MOVES 3 MOBILE MARKETING ASSOCIATION JULY 2012 REPORT Executives on the Move Name New Company Old Company New Company Summary Date SessionM is a mobile start-up aimed at developers, publishers, and advertisers, SessionM’s platform Gerald Hewes Vice President of Engineering, SessionM iAd Network Insights and Algorithms, Apple, Inc. 7/9/12 ignites deeper engagement with mobile content and advertising. SessionM is a mobile start-up aimed at developers, Senior Manager of Sales Planning & Client Services, publishers, and advertisers, SessionM’s platform Amy Jerusalmi Vice President of Client Services, Session M 7/9/12 Apple, Inc. ignites deeper engagement with mobile content and advertising. SessionM is a mobile start-up aimed at developers, publishers, and advertisers, SessionM’s platform Deborah Powsner Senior Director of Marketing, Session M Product Marketing Manager - Google+, Google 7/9/12 ignites deeper engagement with mobile content and advertising. Diversinet is a provider of secure access for mobile Bret W. phones. This includes authentication and a mobile Chairman of the Board, Diversinet Chief Executive Officer, MDVIP 7/4/12 Jorgensen platform for health care records, financial services and personal identity. Digital Operative is a digital marketing agency Matt Browne Vice President of Marketing, Digital Operative Tech Contributor, NBC San Diego** focused on bridging the gaps between creative, 7/3/12 technology, user needs and business objectives. Carat is a media planning & buying specialist and a Senior Vice President of Data and Analytics, Mike Vitti Chief Data Officer, Repucom market-leader in digital and non-traditional media 7/3/12 Carat solutions. Vodafone Group is a mobile telecommunications company. The company has a significant presence Chief Executive for Northern and Central Europe, in Europe, the Middle East, Africa, Asia Pacific and Philipp Humm T-Mobile USA CEO 6/28/12 Vodafone the United States. In the United States the group’s associated undertaking operates as Verizon Wireless. PubMatic gives premium publishers a real-time Vice President of Mobile and Emerging Media, Chief Executive Officer and Founder, Ringleader Bob Walczak media selling platform for managing revenue and 6/28/12 Pubmatic Digital brand strategy. Zoomingo is a shopping discovery application that Executive Vice President and General Merchandise Loretta Soffe Advisory Board Member, Zoomingo helps you find the best sales in local retail stores in 6/26/12 Manager of the Women’s Division, Nordstrom town. T3 is a top integrated marketing firm with offices in Joe Volpicelli Senior VP and Executive Creative Director, T3 VP and Creative Director, BBDO 6/21/12 Austin, New York and San Francisco. Augme is the market leader at the forefront of the Robert F Hussey Interim Chief Operating Officer, Augme CEO and President, Digital Lightwave 6/21/12 hyper fast growing mobile media market. Mobli is a real-time visual media platform made up of Account Executive, Morris & King Company, New subject-based channels such as people, places and Chi Zhao Marketing Manager, Mobli 6/18/12 York topics. Mobli enables users to see the world through other people’s eyes! AdColony is a mobile advertising startup with the world’s first high-definition (HD) in-app video ad Mike Owen Chief Revenue Officer, AdColony Senior Manager, Apple's iAD network featuring proprietary Instant-Play™ 6/15/12 technology running across smartphone and tablet publisher inventory. AdColony is a mobile advertising startup with the world’s first high-definition (HD) in-app video ad Ty Heath CTO, AdColony Founding Partner, Plasmaworks network featuring proprietary Instant-Play™ 6/15/12 technology running across smartphone and tablet publisher inventory. AdColony is a mobile advertising startup with the world’s first high-definition (HD) in-app video ad Abe Pralle Vice President of Technology, AdColony Founding Partner, Plasmaworks network featuring proprietary Instant-Play™ 6/15/12 technology running across smartphone and tablet publisher inventory. Vice President of Mobile and Digital Apps, The The Weather Channel is a news company reporting Alex Linde Head of Mobile and Tablet Advertising,
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