Supplementary Materials
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
Financing Transactions 12
MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION AUGUST 2012 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION AUGUST 2012 REPORT MMA Launches MXS Study Concludes that Optimal Spend on Mobile Should be 7% of Budget COMMITTED TO ARMING YOU WITH Last week the Mobile Marketing Association unveiled its new initiative, “MXS” which challenges marketers and agencies to look deeper at how they are allocating billions of ad THE INSIGHTS AND OPPORTUNITIES dollars in their marketing mix in light of the radically changing mobile centric consumer media landscape. MXS—which stands for Mobile’s X% Solution—is believed to be the first YOU NEED TO BUILD YOUR BUSINESS. empirically based study that gives guidance to marketers on how they can rebalance their marketing mix to achieve a higher return on their marketing dollars. MXS bypasses the equation used by some that share of time (should) equal share of budget and instead looks at an ROI analysis of mobile based on actual market cost, and current mobile effectiveness impact, as well as U.S. smartphone penetration and phone usage data (reach and frequency). The most important takeaways are as follows: • The study concludes that the optimized level of spend on mobile advertising for U.S. marketers in 2012 should be seven percent, on average, vs. the current budget allocation of less than one percent. Adjustments should be considered based on marketing goal and industry category. • Further, the analysis indicates that over the next 4 years, mobile’s share of the media mix is calculated to increase to at least 10 percent on average based on increased adoption of smartphones alone. -
Map of Funding Sources for EU XR Technologies
This project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement N° 825545. XR4ALL (Grant Agreement 825545) “eXtended Reality for All” Coordination and Support Action D5.1: Map of funding sources for XR technologies Issued by: LucidWeb Issue date: 30/08/2019 Due date: 31/08/2019 Work Package Leader: Europe Unlimited Start date of project: 01 December 2018 Duration: 30 months Document History Version Date Changes 0.1 05/08/2019 First draft 0.2 26/08/2019 First version submitted for partners review 1.0 30/08/2019 Final version incorporating partners input Dissemination Level PU Public Restricted to other programme participants (including the EC PP Services) Restricted to a group specified by the consortium (including the EC RE Services) CO Confidential, only for members of the consortium (including the EC) This project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement N° 825545. Main authors Name Organisation Leen Segers, Diana del Olmo LCWB Quality reviewers Name Organisation Youssef Sabbah, Tanja Baltus EUN Jacques Verly, Alain Gallez I3D LEGAL NOTICE The information and views set out in this report are those of the authors and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein. © XR4ALL Consortium, 2019 Reproduction is authorised provided the source is acknowledged. D5.1 Map of funding sources for XR technologies - 30/08/2019 Page 1 Table of Contents INTRODUCTION ................................................................................................................ -
Citi and Lazada Unveil 12X Rewards with Co-Brand Credit Card Launch
PRESS RELEASE For immediate release Citi and Lazada unveil 12X Rewards with Co-brand Credit Card launch in Singapore Targeted at millennial online shoppers, new card members receive additional reward points during launch period, free LiveUp membership and free shipping on Lazada Singapore, 9 December 2019 - Citi, the world’s largest credit card issuer, and Lazada Group, Southeast Asia’s leading eCommerce platform, today announced the launch of the Citi Lazada credit card in Singapore. The new co-brand credit card makes its bow in time for millennial shoppers to enjoy the attractive launch promotions and card benefits as they shop online during the year-end festive season. Brendan Carney, CEO of Citibank Singapore Limited and Global Consumer Banking ASEAN Cluster Head, said, “We are excited to launch our co-brand card in Singapore as it is testament to the strong relationship we have established with Lazada over the years, and take this partnership to the next level. With over 30 per cent of our customers’ credit card spend now made via digital channels, it is important for us to continue expanding our presence and scale in digital ecosystems, and deepening our engagement with the growing eCommerce customer base in Singapore.” James Chang, CEO of Lazada Singapore, said, “The launch of the Citi Lazada credit card marks another milestone for our partnership with Citi. Over the first 11 months of the year, Lazada saw a 43 per cent year-on-year increase in the number of customers aged 18-35 shopping on our platform in Singapore. Millennials are now buying more groceries, household supplies and beauty products online than ever before. -
Online IPR Protection in China and South-East Asia
Online IPR Protection in China and South-East Asia Soazig THEMOIN French and European Trademark & Design Attorney Conseil en propriété industrielle Mandataire agréé auprès de l’Office de l’Union Européenne de la PI (EUIPO) BRUSSELS, 26 JULY 2017 Welcome to the Webinar! Helika Jurgenson Project Officer South-East Asia IPR SME Helpdesk China IPR SME Helpdesk 26 July 2017 Copyright © 2017 South-East Asia & China IPR SME Helpdesk. All rights reserved. ? ! Webinar Interaction Tools ? !? Turn on full screen here Raise your hand here Send the IP expert a question here Webinar 24 hour technical support number: http://support.gotomeeting.com ‘Contact Us’ section 26 July 2017 Copyright © 2017 South-East Asia & China IPR SME Helpdesk. All rights reserved. Snapshot: Helpdesk Free Services Enquiry Helpline Website & Blog Training Workshops & Live Webinars IP Guides & E-learning & Newsletters Business Tools 26 July 2017 Copyright © 2017 South-East Asia & China IPR SME Helpdesk. All rights reserved. Today’s Speaker Name: Soazig THEMOIN Firm: Vidon IP Group Location: France • Soazig started her career in 1994 as a lawyer, Trademark and IP legal expert. Her expertise in Intellectual Property Law and her active participation in the firm’s development led her to work extensively on IP issues in Asia. • As a Partner, and Managing Director of the VIDON IP Law Offices in France and in Asia, Soazig assures the development of the legal Department of VIDON IP Law Group, the Management of a team of European Trademark and Design Attorneys and Lawyers, working on a daily basis with Chinese and Thai Attorneys, while managing directly files, essentially in strategy of appropriation and valuation of the signs and the other creations, and associated disputes. -
View December 2013 Report
MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION DECEMBER 2013 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION DECEMBER 2013 REPORT A Year of Transformation The new-year invariably kicks off with a slew of predictions, many of which are being usefully defined and shared by our global and regional board members, and many of which are likely to come to fruition or certainly build in momentum. The one area that we feel is certain to gain momentum and have a huge impact on how the mobile industry develops in 2014 is the number of brands that we will see moving from the sidelines and fully into the game. The impact of this will be seen both in the gains in mobile spend as brands move away from the 1% average that we’ve been seeing and start moving towards 10-15% mobile spend with increased ROIs as a result. We will also start to see how mobile is driving both innovation in marketing and transformation of business. As always, the MMA will be providing support and guidance for the entire industry, shining a light on inspiration, capability development, measurement and advocacy allowing all constituents to continue building their businesses, with mobile at its core. We look forward to supporting you and the industry. I wish you much success in 2014. Onwards, Greg Stuart INTRODUCTION 2 MOBILE MARKETING ASSOCIATION DECEMBER 2013 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 7 M&A TRANSACTIONS 9 FINANCING TRANSACTIONS 13 MMA OVERVIEW 25 HIDDEN RIVER OVERVIEW 26 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION DECEMBER 2013 REPORT Executives on the Move Name New Company Old Company New Company Summary Date T-Mobile is a mobile telephone operator headquartered in Gary King Chief Information Officer, T-Mobile Chief Information Officer, Chico's FAS 12/20/13 Bonn, Germany. -
Competitive Advantages of Lazada Indonesia
EJBMR, European Journal of Business and Management Research Vol. 5, No. 1, February 2020 Competitive Advantages of Lazada Indonesia Dita Amanah and Dedy Ansari Harahap around 54% of the total population in Indonesia. This Abstract—Lazada Indonesia's competitive advantage as a indicates that the potential for the development of electronic marketplace in Indonesia is determined in this article. Internal commerce is very large in Indonesia. An increasing number and external factors were identified to analyze the SWOT and of middle class people will certainly lead to higher levels of the strategies implemented by Lazada. In-depth interviews, consumption. observations and documentation studies are used to collect Online business has become a trend in recent years. data. All students of the Doctoral Program of Management Many online companies are growing, both new and old Science in Universitas Pendidikan Indonesia were respondents of this study. They all 112 respondents. The SWOT analysis companies are turning to online business [3]. The more results show that in the first quadrant, Lazada implements an competitors in the online business, the more competition aggressive growth strategy in achieving competitive will be to win the hearts of consumers [4]. advantage. Existing strengths and opportunities put Lazada in Today's consumers tend to make purchases online a advantageous position and maximally utilizing external and become a trend in shopping online. Online shopping is forces to seize opportunities. Lazada is a pioneer of free an activity of consumer electronic transactions at online shipping of goods and services for returning goods from stores through a device that is connected to the internet with consumers. -
LAZADA IHQ LTD. a Thriving E-Commerce Success Background Lazada Group Was Founded in 2012 by Rocket Internet to Bring a High
LAZADA IHQ LTD. A Thriving E-Commerce Success Background Lazada Group was founded in 2012 by Rocket Internet to bring a high quality online shopping experience to Southeast Asia. Lazada's e-commerce websites originally launched in 2012 in five Asean countries, including Thailand. By 2016, Lazada had recorded an annualized total of US$1.3 billion in Gross Merchandise Value across its markets in Southeast Asia. In early 2016, the Chinese company Alibaba took a 51% controlling stake in Lazada with a US$1 billion investment, and more recently increased their holdings by a further US$1 billion giving them an 83% stake in the company. In 2015, Lazada set up a local subsidiary in Thailand, Lazada IHQ. Ltd, with BOI support. Why Thailand The digital age has well and truly arrived in Thailand, with 46 million internet users representing 67% of the adult population. Thailand is also one of the world's leaders in the number of social media users, with 47 million Facebook users and 33 million Line subscribers. Along with a huge market, Thailand also has the logistical support of numerous delivery services such as the Thailand Postal Service, Lalamove, Kerry Express, UPS, FedEx and others. Vision for the Future In March 2016, Lazada announced it was establishing a product development and marketing hub in Thailand, the Lazada Tech Hub, focused on advancing the design of the company's mobile shopping website and apps. With over 30 million app downloads and 60 percent of its gross merchandise volume already coming from mobile sales, Lazada aims to expand its reach to even more effectively compete with brick and mortar stores, while also allowing smaller companies to set up shop on its e-commerce platform. -
Public Company Analysis 6
MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION NOVEMBER 2014 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION NOVEMBER 2014 REPORT Measurement & Creativity Thoughts for 2015 Very simply, mobile marketing will continue to present the highest growth opportunities for marketers faced with increasing profitability as well as reaching and engaging customers around the world. Widely acknowledged to be the channel that gets you the closest to your consumers, those marketers that leverage this uniqueness of mobile will gain competitive footholds in their vertical markets, as well as use mobile to transform their marketing and their business. The MMA will be focused on two cores issues which we believe will present the biggest opportunities and challenges for marketers and the mobile industry in 2015: Measurement and Creativity. On the measurement side, understanding the effectiveness of mobile: the ROI of a dollar spent and the optimized level for mobile in the marketing mix will become more and more critical as increased budgets are being allocated towards mobile. MMA’s SMoX (cross media optimization research) will provide the first-ever look into this. Additionally, attribution and understanding which mobile execution (apps, video, messaging, location etc…) is working for which mobile objective will be critical as marketers expand their mobile strategies. On the Creative side, gaining a deeper understanding of creative effectiveness cross-screen and having access to case studies from marketers that are executing some beautiful campaigns will help inspire innovation and further concentration on creating an enhanced consumer experience specific to screen size. We hope you’ve had a successful 2014 and we look forward to being a valuable resource to you again in 2015. -
A Study on the Factors Influencing Purchasing Motive of Customers in Online Shopping
© 2020 JETIR November 2020, Volume 7, Issue 11 www.jetir.org (ISSN-2349-5162) A STUDY ON THE FACTORS INFLUENCING PURCHASING MOTIVE OF CUSTOMERS IN ONLINE SHOPPING Sajisha CM1 Dr.K.Kumuda Devi2 1 PhD Scholar, Rathinam Arts & Science College, Eachanari 2 Dean, School of Commerce, KPR College of Arts Science & Research, Coimbatore ABSTRACT: Majority people spent a large amount of time in shopping. The decision for select an item takes a long time. Travelling and buying an item may take a day, week or a month. But now it can be easier by online shopping. Online consumers are increasing day by day. Youth prefer online to meet their requirements. In the busy world, no one have time to go out and buy. So consumers choose online shopping instead of direct shopping. Keyword: Online consumers, satisfaction, websites, etc INTRODUCTION E-commerce also called Internet marketing, Online shopping etc. In the modern era the role of E-commerce is increasing at an increasing rate. It means the customer-retailer relationship achieved without face to face interaction. In E-commerce the transactions are fully done through electronically. Online shopping eliminates the intermediary function. Even though Amazon, Flipkart are widely used. Now-a-days big retailing companies are also entered in E-commerce. They offer their product and services at an attractive form and give the opportunity to customers to select as per their wish using a credit card , debit card, paytm, by cash on delivery etc.. The customers also have the right to cancel the order and return the product without losing their money. -
Read Dissertation
Doctoral Dissertation: The Journey towards a Growing Diffusion of Entrepreneurship Learning and Culture in Society Written by: Mirta Michilli Role DETAILS Author Name: Mirta Michilli, PhD Year: 2019 Title: The Journey towards a Growing Diffusion of Entrepreneurship Learning and Culture in Society Document type: Doctoral dissertation Institution: The International School of Management (ISM) URL: https://ism.edu/images/ismdocs/dissertations/michilli-phd- dissertation-2019.pdf International School of Management Ph.D. Program The Journey towards a Growing Diffusion of Entrepreneurship Learning and Culture in Society PhD Dissertation PhD candidate: Mirta Michilli 21st December 2019 Acknowledgments I wish to dedicate this work to Prof. Tullio De Mauro who many years ago believed in me and gave me the permission to add this challenge to the many I face every day as General Director of Fondazione Mondo Digitale. The effort I have sustained for many years has been first of all for myself, to satisfy my desire to learn and improve all the time, but it has also been for my fifteen year old son Rodrigo, who is building his life and to whom I wish the power of remaining always curious, hungry for knowledge, and capable of working hard and sacrificing for his dreams. I could have not been able to reach this doctorate without the support of my family: my mother, for having being present all the time I needed to be away, my sister, for showing me how to undertake continuous learning challenges and, above all, my beloved husband to whom I owe most of what I know and for dreaming with me endlessly. -
Farm Foundation
How VCs discover and fund innovation PRESENTATION | PROPRIETARY AND CONFIDENTIAL Eight Rules of Venture Capital PRESENTATION | PROPRIETARY AND CONFIDENTIAL 2 Ta b l e of Contents Rule #1 }Deal flow is everything.~ Marc Andreessen, Founder of Andreessen Horowitz PRESENTATION | PROPRIETARY AND CONFIDENTIAL 3 Rule #2 success is rare PRESENTATION | PROPRIETARY AND CONFIDENTIAL Rule #2: Success is rare Journey of 1,000 companies Seed Round • Raise $250k - $7m Seed • Sell 15% - 40% of company Assume • 1,000 Companies Funded CB-Insights PRESENTATION | PROPRIETARY AND CONFIDENTIAL Rule #2: Success is rare Journey of 1,000 companies Series A • $2m - $15m Seed • Sell 20% - 40% of Series A startup Success Funnel q 46% Raise Series A q✓14% Exit (1x– 3x) ✗q 40% Fail to raise CB-Insights PRESENTATION | PROPRIETARY AND CONFIDENTIAL Rule #2: Success is rare Journey of 1,000 companies Series B • $5m - $300m Seed • Sell 15% - 30% of Series A startup Series B Success Funnel q 28% Raise Series B q✓7% Exit (1x– 3x) ✗q 11% Fail to raise CB-Insights PRESENTATION | PROPRIETARY AND CONFIDENTIAL Rule #2: Success is rare Journey of 1,000 companies Series C • $10m - $500m Seed • Sell 10% - 25% of Series A startup Series B Series C Success Funnel q 14% Raise Series C q✓5% Exit ✗q 9% Fail to raise CB-Insights PRESENTATION | PROPRIETARY AND CONFIDENTIAL Rule #2: Success is rare Journey of 1,000 companies Series D • $10m - $1 billion+ Seed • Sell 5% - 20% of startup Series A Series B Series C Success Funnel q 6% Raise Series D Series D q✓2% Exit ✗q 7% Fail to raise -
Google and Lazada Provide Free Digital Skills Training to Online Sellers
Google and Lazada Provide Free Digital Skills Training to Online Sellers Training courses now available to all merchants on the Lazada University portal and small businesses in Southeast Asia on the Grow with Google website Singapore, November 2, 2020 - Google and Lazada today announced free training courses for online sellers that will equip them with digital skills and help their businesses grow. Ahead of the busy holiday shopping season, the partnership aims to provide small retailers with more educational resources to improve their online presence, especially during this challenging year. On the Grow with Google site, small businesses across Southeast Asia can access free short courses by Lazada University as well as new interactive minicourses via the Google Primer app. The training courses will cover topics such as business strategy and digital marketing and will help address barriers of entry to starting an online shop. Lazada merchants can access the co-created content directly on the Lazada University Portal, with curriculums tailored for each country. They can also participate in sessions conducted by Google experts that are live-streamed on the Lazada University site. “E-commerce has become an integral part of daily life for millions of Southeast Asians, and with more people shopping from home, we want to empower small businesses with the skills to thrive in this online environment,” said Ben King, Director, Google. “We've committed to train 3 million SME workers in Southeast Asia on digital skills, and have already provided training to 2 million individuals. We’re excited to partner with Lazada as they share their expertise and help us extend our support to thousands of merchants on their platform.” "We are also delighted to be partnering with Google on this initiative, which comes at just the right time, ahead of year-end mega shopping festivals like 11.11 and 12.12,” said Jon Chin, Regional Head of Seller Growth and Engagement at Lazada.