2020 Wynwood BID Annual Report
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ANNUAL REPORT 2020 2020 WYNWOOD ANNUAL REPORT | 1 MESSAGE FROM CHAIRMAN Message from Albert Garcia Wynwood BID Chairman The past year has brought unexpected challenges beyond The Wynwood BID also launched creative social media Work to enhance the safety and quality of life in Wynwood anything we have experienced before, with the onset of a campaigns, #WynatHome and #FortheWyn, to promote also yielded positive results. With the strong support of the global pandemic. As difficult as it has been, our Wynwood area businesses during the stay-at-home orders and then BID Board of Directors and the Miami Police Department, community has proven its resiliency. Businesses have incentivize people to come back safely once those orders the BID invested in the installation of nearly 100 security pivoted time and again to respond to the crisis, enhanc- were lifted. Throughout the pandemic, the BID has served cameras throughout the neighborhood. These cameras ing safety measures and providing services in new ways as a source of key information for the area, sharing details have already made a big difference in aiding law enforce- to respond to their customers. The Wynwood Business about new government regulations directly with our area ment, helping officers solve crimes more quickly and Improvement District (BID) has been a proud partner of our property and business owners. efficiently. We were also able to install more than 300 LED area residents, businesses, and property owners through- lights along our streets, providing higher-quality and more The Wynwood BID’s commitment to forward-thinking out this time, working to support our community through cost-efficient lighting in the area. This improved lighting is planning initiatives for our neighborhood has not wavered multiple initiatives. What’s more, despite the COVID-19 also helping keep our residents and visitors safe. over the last year, but rather strengthened thanks to challenges, Wynwood has numerous achievements from significant progress on several plans. The Wynwood As we look forward to the year ahead, we are so thankful the year behind us, both in response to the pandemic and Streetscape Masterplan, a ground-breaking planning effort for the ongoing support of the Wynwood BID’s Executive as part of the BID’s ongoing work to continue to enhance Albert Garcia that has been years in the making, will enact new rules Director & Staff, City of Miami, Miami-Dade County, and the the neighborhood for all stakeholders. to make Wynwood more pedestrian-friendly and resilient State of Florida. We are confident that this support, along- Wynwood BID Chairman To support our businesses through this great time of need, for decades to come. Also, Miami-Dade County officially side the ingenuity of our businesses and residents, will the Wynwood BID deployed its resources in various ways. included a potential Wynwood station in its plan for a new ensure Wynwood comes back even stronger than before. Wynwood BID’s Executive Director, Manny Gonzalez, played commuter rail service along the Northeast Corridor. This The Wynwood BID will continue its work to support a full an instrumental role alongside City of Miami officials to action from the County came after months of a proactive and speedy recovery for our community, while making sure develop a Restaurant Recovery Program, facilitating the advocacy effort by the BID and partner community orga- Wynwood continues to thrive as home to a diverse fabric of permitting process and paying for the barricades needed nizations and is a step forward in bringing much needed people, businesses, and organizations rooted in creativity for area restaurants interested in expanding their outdoor transit options to our area. and entrepreneurship. dining areas. This quick action made Wynwood the very first Miami neighborhood to implement the program. 2 | 2020 WYNWOOD ANNUAL REPORT 2020 WYNWOOD ANNUAL REPORT | 3 WHO WE ARE The Wynwood Business Improvement District (“BID”) Board of Directors (“Board”) are pleased to provide you with this COMMUNITY MARKETING 2020 Annual Report on the ongoing efforts to steer Miami’s ENGAGEMENT bustling Wynwood neighborhood towards a bright future that maintains the area’s unique artistic and industrial char- acter while continuing the area’s progress. The Wynwood Business Improvement District is a special assessment SECURITY EMERGENCY district in the City of Miami that consists of 400+ businesses and commer- INITIATIVES PREPAREDNESS cial properties in the 50-city-block Wynwood Arts District. The Wynwood BID is represented by a municipal board of directors who, together with an Executive Director, work to enhance security and sanitation services in the neighborhood, advocate for the betterment of the area, raise awareness of advancements being made, and plan for the future of Wynwood. SANITATION TRAFFIC & INITIATIVES TRANSPORTATION Since its creation in 2013, the BID has helped guide Wynwood’s evolution from an industrial district into a bustling, arts-focused urban neighborhood that is home to the largest concentration of street art in the United States. Today, Wynwood is safer and cleaner than ever before and welcomes mil- lions of visitors annually from across the U.S. and around the globe who are PLANNING STREETSCAPE drawn to the neighborhood’s street art and innovative businesses. These & ZONING businesses include distinguished galleries, culinary academies, microbrew- eries, artisanal bakeries, craft-coffee houses, renowned restaurants, and vibrant nightlife venues. The BID continues to lead Wynwood’s renaissance by providing crucial ser- vices that that supplements the City’s limited resources, include marketing FINANCE POLICY INITIATIVES INITIATIVES and communications, crisis management, hands-on community develop- ment, security, sanitation, and advocacy for the area. FINANCIAL SUMMARY 2020 WYNWOOD ANNUAL REPORT | 5 ECONOMIC IMPACT The hundreds of local business and property owners that the BID represents continue to make thoughtful invest ments in Miami’s growing urban arts district. Below is a visual overview of how the BID allocated their resources in 2020 . FY 19-20 TOTAL EXPENDITURES $1,030,907 $209,694 $175,344 MARKETING OFFICE OPERATION EXPENSES $221,505 OFFICE STAFFING $234,580 17+2211722120 CAPITAL $11,169 INSURANCE $1,264 $177,351 SECURITY SANITATION MPA PAY-BY-PHONE PARKING TRANSACTIONS IN WYNWOOD 5+ $552M 1,736 7,500+ 2017: 2018: 2019: MILLION spending from visitors residents local jobs supported annual visitors 1,069,834 1,462,834 1,535,997 6 | 2020 WYNWOOD ANNUAL REPORT 2020 WYNWOOD ANNUAL REPORT | 7 MARKETING EDO, Typoe, and Nick Napoletano Top to Bottom: Top Artist Credit, 8 | 2020 WYNWOOD ANNUAL REPORT 2020 WYNWOOD ANNUAL REPORT | 9 MARKETING WYNWOOD WEBSITE REDESIGN NEW VIDEO CONTENT CREATION NEW The Wynwood Business Improvement District (BID) The BID hired a video production company to produce a prides itself as a forward-thinking organization, always series of mini documentaries, vignettes and promotional seeking the best ways to promote the Wynwood Arts videos that highlight the Wynwood Arts District. District. Early in 2020, the BID managed a redesign of The BID forged a parternship with BRIDGE Miami, a local the WynwoodMiami.com homepage and events page. tech-startup, to produce videos showcasing various Completed in January 2020, WynwoodMiami.com features Wynwood busineses. This series of videos are set to launch a new, responsive design complete with a video back- in November 2020 as an additional effort to help the ground created from highlights of Miami Art Week 2019. neighborhood recover from the summer closures forced by the COVID-19 pandemic. Participating businesses include WYNWOOD STREET GUIDE Dasher & Crank, UNKNWN, Frangipani, Fun Dimension, In an effort to help visitors navigate their way throughout Base, Coyo Taco, KYU, The Salty, Le Chick and Wynwood the district, the Wynwood BID printed a refreshed district Shop. map that included every business and parking option within the district. In order to ensure our visitors had the most NATIONAL AND INTERNATIONAL up-to-date information, the business directory side of the RECOGNITION NEW map was updated to reflect any openings and closings Throughout 2020, Wynwood received several prominent between the summer and mid-November. The updated recognitions from national and international publications. version was printed and distributed in time for the influx of Over the summer, Wynwood was named as a TripAdvisor visitors the district experienced during Miami Art Week. A Travelers’ Choice Award Winner. The prestigious designa- digital version is available at WynwoodMiami.com/Map. tion is awarded to the top 10% of attractions worldwide. Also, Wynwood earned a spot on TimeOut’s list of the 50 MEDIA AND PRESS COVERAGE Coolest Neighborhoods in the World and on TimeOut’s list Wynwood continues to garner exceptional news coverage of 15 Coolest Neighborhoods in the United States. across all mediums focused on the arts, culture, real estate, restaurant and retail developments that are taking place in the area. The Wynwood BID has earned extensive media coverage for its own forward-thinking initiatives over the past year and continues to serve as a trusted voice for the media on issues related to Wynwood’s broader trans- formation. Additionally, the BID directs reporters to local businesses and property owners to enhance coverage and benefit local stakeholders. 10 | 2020 WYNWOOD ANNUAL REPORT 2020 WYNWOOD ANNUAL REPORT | 11 Artist Credit: Favela Painting MARKETING SIGNATURE EVENT PROMOTION NEW Over the past several years, Wynwood’s annual Halloween celebration and Miami Art week festivities have become among the largest events in all of South Florida. Each year, over 160 special events depend on the BID for promotional and logistical support. This also provides the BID numerous opportunities to promote Wynwood across international media as a destination for a variety of different audiences and demographics. The BID’s marketing platforms including WynwoodMiami.com and @WynwoodMiami social channels are routinely leveraged to further promote events and promotions throughout the District. SUPER BOWL EVENTS NEW Miami played host to Super Bowl LIV in February 2020.