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Indie Music Confidential 2008

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Indie Music Confidential 2008 INDIE MUSIC CONFIDENTIAL 47 Advanced Marketing Strategies You Should Be Using Right Now to Make 2008 Your Best Year Ever Bob Baker www.TheBuzzFactor.com © 2008 Bob Baker Welcome to Indie Music Confidential. (You can listen to an audio version of this introduction by clicking here: www.audioacrobat.com/play/WJClP9ks) It’s the beginning of a new year, which makes it a great time to get revved up and achieve some ambitious music career goals over the next 12 months. No matter what time of year you read this and start working with it, now is the best time to plan and plot and start putting some new, advanced music promotion strategies into action! Let me ask you something … What kind of progress have you made with your music over the last 12 months? Looking back, how much would you say you have evolved and advanced? How many new songs have you written and recorded? How many new fans have you attracted? And what about new venues, media reviews, Internet exposure, and sales avenues? Hopefully, you have a long list of accomplishments you can be proud of. But there’s also a good chance you’re not that thrilled with your progress. Perhaps you wish you had done more to move forward with your music. 1 Now think about this: 12 months from now, you’ll be asking yourself these same questions. How will you answer them then? Your reality one year in the future is being shaped now. It’ll be shaped during every “now” you move through over the next 365 days. Make a vow this minute to do whatever it takes to have an amazing answer next year. One of pride and accomplishment … and of reaching a lot more people with your unique musical contribution to the world! -Bob Your Bonus Audio and Video Resources • Watch the “Music Themes and Uses” video that comes with your Indie Music Confidential purchase. In it I show you creative ways to target your music to a lucrative niche market. Watch it here: www.audioacrobat.com/playv/WjBB7T4s • Also, Ruth Klein interviewed me a few months ago and picked my brain about marketing, branding, time management, and productivity. You can stream or download this MP3 audio file (and the other files) here: www.bob-baker.com/audio/IndieConfidential.html What’s In This Report? The first 16 pages are filled with what I consider to be the most important web sites, trends, technologies, and cutting-edge ideas you should be implementing this year. After that you’ll find my 30 best tips on goal setting, productivity and motivation – tactics you’ll need to embrace to truly make major leaps forward. The remaining five pages contain worksheets you should fill out to make the most of the material covered in this Indie Music Confidential report. Ready to get cracking? Let’s go! -Bob 2 16 Web Sites You Need to Have a Presence On Now Yes, I know the drill. There’s so much to do and only so many hours in the day. Especially when it comes to all these new social media web sites, it can become mind-boggling. Where do you start? Well, here’s what I recommend you do: Go to the following sites and open a free account at each one. Don’t fill out your entire profile page on each site … yet. Don’t worry about getting things perfect. Just start an account at each one and vow to return soon to spice things up. The key word above is START. Albert Einstein said, “Nothing happens until something moves.” That concept doesn’t apply only to physics. It relates to your music career as well. Wanna make an impact with your music this year? Then move. Take some small action. Start something. Anything. Today. No, make that … right now! This minute. (Note: If you already have accounts at some or all of these sites, congratulations! Now open an account at whichever ones you haven’t. Or take time now to update and beef up your profiles and “friend” connections at the social media sites where you already have an account.) MySpace.com www.myspace.com Even though the MySpace buzz seems to be slowing down a bit, there’s no denying that this site is still a powerhouse, with nearly 220 million registered users. You need to have a music presence there. Important: Be sure to sign up for a MySpace Music account, NOT a basic account. Go to http://music.myspace.com/ and click the Artist Signup link on the right. YouTube.com www.youtube.com These days, you simply must be creating video content of some kind and sharing it with the world. Your production values don’t have to be extravagant. Search Amazon and Ebay for digital camcorders. I use a Canon Elura 100 MiniDV Camcorder, which I got on Ebay for less than $300. Also check out the new Flip Video camcorder, which sells for around $150 new. http://amazon.com/Video-Ultra-Camcorder-60-Minutes-White/dp/B000V1MLBE/ 3 As for editing video on the cheap: If you have a PC running Windows XP or Vista, use the free Movie Maker program that comes with your operating system. If you have a newer Mac, use the free iMovie software that comes with it. I’ve used both with great success. FanBridge.com www.fanbridge.com A very cool service just for bands and musicians that will help you manage your fan email lists ... and even help you with mobile phone campaigns. There are many email list management services around, but this is one of the only I’ve seen just for artists. Send text and/or html ezines, sub divide your list by region or interest. They’re clients rave about the service! Facebook.com www.facebook.com It was the social networking buzz site of 2007. A cleaner, leaner and safer version of MySpace, with lots of cool widgets you can add to your profile page (within reason). Many artists have good things to say about the iLike application for Facebook. Details at http://apps.facebook.com/ilike New: Facebook just launched something called Facebook Pages, described as a place where you can “Create a business presence to engage with your customers and fans on Facebook.” Musicians and bands are welcome. Check it out at www.facebook.com/business/?pages iLike.com / GarageBand.com www.ilike.com www.garageband.com These two sites are now part of the same company, and they are having a growing influence on Internet music exposure. iLike is a leading social music discovery service. With over 15 million registered users, iLike helps consumers discover and share playlists, new music, and concerts that match their tastes. A sidebar for iTunes recommends new music, creates automatic playlists, and connects people through music. The site’s Artist Service Platform can help musicians build viral fan communities. GarageBand is a place where bands can post songs and have music fans rate them. The site has 1,000 radio partners, allows artists to host up to 200 megs of MP3 files for free, offers a free gig calendar, and more. Take a tour of the site here: http://www.garageband.com/htdb/popup/tour.html 4 Podsafe Music Network http://music.podshow.com/ A site where podcasters go to find music that has been deemed “podsafe.” That means the copyright holders of the music available on this site give blanket permission to podcasters to play their songs. Lots of indie acts have received a lot of online exposure as a result of having an account here. MP3.com / Download.com www.mp3.com http://music.download.com/ Both of these sites are owned by CNET and get a lot of traffic. MP3.com offers 100 MB of free space to upload your original music, 10 MB of space to upload photos, unlimited space to upload your original music videos, artist blogging tools, and more. One cool feature is the ability to associate yourself with other artists across the spectrum and allow the MP3.com community to vote on your relevance. The http://music.download.com/ site is geared more toward fans looking for free downloads. If you’ve got tunes to give away, load them up here. Project Playlist www.playlist.com Similar to iLike, this site helps music fans create and share their favorite play lists. And it’s been growing steadily over the past several months, with more than 15 million users. People can share their music lists on most of the popular social networking sites. The best part: Project Playlist will soon launch artist profile pages. Submit your information now to become one of the first “Featured Artists” on the site. Sonicbids.com * www.sonicbids.com The premier place to create and share your electronic press kit online. Thousands of artists use the site to post their bios, song files, photos, gig calendar, set lists, press clippings, and more. And many music conferences and contests now require artists to submit via Sonicbids. * Note that this site has a one-month free trial. After that, it’ll run you $6 or $7 a month or $50 for an entire year. 5 Flickr.com www.flickr.com Yes, digital still pictures seem so “old school” these days. But you still need to take them, and you need to post them on this popular site. I’m not talking family reunion pictures here. Take photos of your live shows, of your fans, of you in the studio, backstage and on the road.
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