THE BURT’S BEES GUIDE TO YOUR WELL-BEING Come inside to learn the truth about natural ingredients vs. synthetics and petrochemicals. You see, your well-being is important to us. It’s our commitment to The Greater Good.TM PETROCHEMICALS: HOW CRUDE.

We think petrochemicals like petrolatum, mineral oil and paraffin should not be used in natural personal care products. They are derived from a non-renewable resource that is extracted from the earth. There may be a place for them in some products, but we don’t think lip balm is one of them.

BEESWAX: A BEE-UTIFUL CHOICE.

Bees, on the other hand, create incredibly effective and environmentally responsible ingredients. Not only does skin-softening beeswax in our lip balms provide a natural barrier on the lips to prevent moisture from escaping, it also allows outside moisture in. And we harvest it carefully from beehives, without harming bees or the earth.

HOW DO YOU GET ALL THE MOISTURE WITHOUT THE MUCK?

BEESWAX VS. PETROLATUM

Naturally replenishing A non-renewable material moisturizer made by bees. derived from crude oil.

Hydrating barrier that Moisturizes with keeps lips moisturized. an oil based film.

With pomegranate oil, Does not meet the standards of keeps lips smooth & supple. the Natural Products Association.

beeswax · pomegranate oil · sunflower seed oil · coconut oil I have been using the lip balm for years and have found nothing that compares. BURT’S BEES REPLENISHING LIP BALM Thank you for teaching me a natural way of thinking. –Kellie W. SULFATES: HOLD THE FOAM.

Most sulfates are synthetic cleansers and foaming agents. They are formulated for use in many products from basic shampoos to laundry detergents. We simply don’t feel that sulfates belong in natural personal care products when there are so many wonderful natural options available.

PLANT OILS: CLEAN FROM GREEN.

Coconut oil has been used for centuries to make natural cleansers and to moisturize skin. We also use other HOW DO YOU GET ALL THE REFRESHING botanical oils like safflower to help increase skin’s hydration, peppermint to stimulate the senses, and citrus to energize WITHOUT THE RETHINKING? the mind. And they’re all earth-friendly and you-friendly.

COCONUT OIL VS. SODIUM LAURYL SULFATE

Natural ingredient used to make Synthetic detergent that is cleansers that are gentle to the skin. also used as a foaming agent.

Preserves skin’s natural Has no inherent protective lipid barrier. moisturizing properties.

With peppermint oil, invigorates Does not meet the standards of & refreshes the senses. the Natural Product Association.

coconut oil · peppermint oil · rosemary oil · yarrow root · lemongrass BURT’S BEES FABULOUSLY FRESH BODY WASH Not only am I more responsible to the well-being of our planet, but I am also making better choices for me. It’s a great combination and I like it. –Ann A. HOW DO YOU GET ALL THE AGELESS WITHOUT THE ARTIFICIAL? SILICONE: SLIP SLIDING AWAY.

POMEGRANATE DIMETHICONE Dimethicone, a slippery silicone, is a synthetic material VS. that is used in some personal care products to fill in lines and One of nature’s most Silicone film that wrinkles. As with sulfates, there are many uses for silicones. powerful antioxidants. temporarily fills in lines. And while it’s safe for use in personal care products, it’s not natural and isn’t intended to provide a benefit to Fights free radicals which Synthetic material with the health of your skin. We prefer ingredients that do. can break down collagen. limited moisturizing ability. POMEGRANATE: EARTH’S SUPER ANTI-OXIDANT. With para cress, our lotion Does not meet the standards of helps smooth lines & wrinkles. the Natural Products Association. The ingredients we use actually provide a real benefit to you and your skin. Like the potent anti-oxidant pomegranate in our Naturally Ageless line which nourishes naturally. And to help you create a healthy, youthful glow, we use royal jelly in our Radiance line. It contains over 140 powerful nutrients to help enhance skin’s natural beauty.

I have recently switched to all natural products and I can tell a big difference in my skin. –Kim M.

pomegranate · para cress · mexican wild yam BURT’S BEES NATURALLY AGELESS DAY LOTION HOW DO YOU GET ALL THE SNUGGLY

WITHOUT THE STRESS? PARABENS: GET UNDER OUR SKIN.

BUTTERMILK VS. PARABENS These chemical preservatives have been the subject of recurring scientific studies. The Natural Products Association does not Natural ingredient that Synthetic preservative found certify natural personal care products with parabens. Although the nourishes & softens baby’s skin. in many baby lotions. U.S. FDA has found that there is no reason for consumers to be concerned about the use of cosmetics containing parabens, we’ve Gentle, nutritious milk product A para-hydroxybenzoic acid decided to avoid using them in our products. from dairy farmers. from chemical manufacturers. BUTTERMILK: BABY LOVE. With beeswax, our lotion seals Does not meet the standards of in moisture & soothes skin. the Natural Products Association. From the beginning, we have preferred to use chemical-free preservatives powered by sugar enzymes to protect the gentle buttermilk in our lotion and the aloe in our skin crème. By choosing a more wholesome option, you’re helping to enhance your little one’s well-being.

buttermilk · beeswax · aloe vera · sunflower oil BABY BEE ® BUTTERMILK LOTION Natural is the right thing for the earth and my family. It matters because I love them both! –Sonya W. DMDM HYDANTOIN: NOTHING NATURAL ABOUT IT.

This artificial preservative works by releasing the chemical formaldehyde. Frequently utilized as an alternative to parabens, it’s another synthetic preservative that we avoid. Especially given the natural preservatives available to us.

MILK & HONEY: PRESERVED IN GOOD CONSCIENCE.

Like we’ve said before, we prefer to use natural preservatives to protect our time-proven ingredients like milk & honey. We sincerely believe that a natural ingredient should be preserved by another natural ingredient. Otherwise, it’s not really an all natural formula. HOW DO YOU GET ALL THE SOFT Burt’s Bees products are WITHOUT THE SECOND THOUGHTS? the only ones that work for me. Natural makes it easy to do MILK & HONEY DMDM HYDANTOIN something good for my health. VS. –Leigh Ann L. Trusted ingredients that A chemical preservative that moisturize skin naturally. works by releasing formaldehyde.

Nourishes skin with healthy Short for 1,3-Dimethylol-5, 5-Dimethyl vitamins and minerals. Hydantoin, its scientific name.

Honey attracts moisture to Does not meet the standards of keep skin soft and smooth. the Natural Products Association.

milk · honey · aloe · sunflower seed oil BURT’S BEES NATURALLY NOURISHING BODY LOTION 1.cut✁

Have you read your labels lately?

®

Guide to reading your labels

visit burtsbees.com ®

Guide to reading your labels 2.fold➝ visit burtsbees.com SYNTHETIC INGREDIENTS S odium L aureth S ulfate S odium Myreth S ulfate S odium L auryl ulfate Parabens Che m i c al S uns reens we always avoid : DMDM H ydantoin Propylene Glycol Butylene Glycol Pe t ro c he m i als Polyisobutene O xybenzone A Preserva Mois t urizers O ctinoxate Mineral O il Petrolatum vobenzone Cleansers Now that you know what all these ingredients mean, you can choose Paraffin more natural alternatives for your personal care products. And to make (all of them) t ives it easier, take this card with you whenever you shop. You can download cards and this guide by visiting burtsbees.com/wellbeingguide.

Cert no. SCS-COC-00648 3.carry when shopping

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BURT’S BEES® Your well-being is important to us. It’s our commitment to The Greater Good.TM visit burtsbees.com