Forward Thinking: Hair Flair, Fragrance and Care Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers. BY AMY MARKS-MCGEE, Trendincite LLC;
[email protected] air care is a large market segment that includes shampoos, conditioners, colorants and styling products. According to Persistence Market Research1, the global shampoo market is slated to reach $31,900 million by 2022, growing at a 4.0% CAGR during the period. In the HU.S. alone, sales of shampoo totaled more than $3.08 billion for the 52 weeks ending December 3, 2017, a 3.1% increase across all U.S. multi- outlets, which includes grocery, drug, mass, military and select club and dollar retailers, according to IRI2. Additionally, the global professional hair care market is expected to grow at a CAGR of nearly 4% through 2020, according to Technavio3. Hair colorants and customized hair products are gaining mass appeal as consumers embrace individuality, while innovative hair care applications Reproduction in English or any other language of all or part of this article is strictly prohibited. © 2017 Allured Business Media. 30 Fragrance Vol. 43 • August 2018 | Perfumer & Flavorist www.PerfumerFlavorist.com inspired by skin care such as masks, scrubs, wipes and micellar water formulas are offering new spaces for fragrance, while attracting consumers looking for holistic products. Consumers’ quest for natural hair care continues, while targeted male hair care and products that address thinning hair and loss are driving new launches. High tech, innovative hair brushes and straightening tools are also hitting the shelves to help consumers analyze their personal hair care needs.