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Private Cooperation in a Cross-Border

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Private Cooperation in a Cross-Border Elberadweg – PP cooperation in cross- border long distance cycle route Daniel Mourek Greenways Heritage konference Dikli, LAT, 5. 9. 2019 LABSKÁ STEZKA / ELBERADWEG • TOP European river cycle route from source in NP Giant Mountains to North Sea ca. 1.300 km, part EuroVelo 4, 7 and 13 • 14x in a row voted by cyclists as most popular cycle route in Germany out of 230 cycle routes • Excellent example of cross border cooperation since 2008 also with Czech partners • 80% of the route is safe cycle path, well signposted and connected to PT with more then 500 certified cycle friendly accommodations Bett und Bike and Cyclists Welcome • Active involvement of business sector with support of Chamber of Commerce IHK Magdeburg • New initiative focusing on quality management – new agreements among coordination centers, new development strategy til 2030, new international logo Elbe cycle route impressions and UNESCO sites Photo: DA Bohemian Midlands www.labska-stezka.cz Kutná Hora – historic center Kladruby nad Labem – stud farm Prague – historic center Photo: Prague City Tourism Signposting and info along the route Signposting and info along the route How to experience Elbe cycle route? Marketing of long distance cycle routes EuroVelo routes, greenways and other cycle routes Public Private Partnership – Mkt pool • 4 Coordination centers – Nadace Partnerství + 3 German • Contributiong partners (fin. support) – regions and cities • Destination agencies • Certified services Cyclists welcome (521), tour operators and travel agencies, publishers, CzechTourism (Marketing abroad) • Other partners and sponsors – Ministry for regional development, Chamber of commerce IHK Magdeburk, sponsors www.labska-stezka.cz Cooperation with tour operators along Elberadweg www.elberadweg.de Print/Online 260.000 Ex. in German 30.000 Ex. in Czech plus 20.000 Ex in English and Dutch, PL in 2020 From spring to to North Sea with a detour to Prague Web Facebook DE/CZ www.elberadweg.de in D, CZ, ENG, NL APP Elberadweg Communication Monitoring the impact of the cycle tourism at National and Regional level (Czechia) Monitoring the impact of the cycle tourism at National and Regional level www.mereninavstevnosti.cz Monitoring the impact of the cycle tourism, Eurovelo routes in Czechia Monitoring along Elbe cycle route Locations + qualitative reesearch in Ústí region (08-09/2019) Děčín Velké Březno Dolní Beřkovice Kuks Roudnice n. L. Brandýs n. L. Věkoše Smiřice Monitoring návštěvnosti Labské stezky Singltreks – Cyklo Arena Vysočina Celková návštěvnost Průměrná denní návštěvnost Lokalita Všechny dny Prac. dny Neprac. dny Všechny dny Prac. dny Neprac. dny ČERVENÝ S. 2 257 1 337 920 32,2 27,3 43,8 MODRÝ S. 5 857 3 223 2 634 83,7 65,8 125,4 ORANŽOVÝ S. 2 018 1 076 942 28,8 22,0 44,9 ČERNÝ S. 128 30 98 6,4 2,3 14,0 Selected cycle routes and Greenways (p.a.) How many cyclists use Elbe cycle route? Quelle: Futour 2015 Elberadweg Economic impact Cycle excursionists Cycle tourist min 1 Cycle tourists without overnights overnight total 21.097.844 € 40.042.616 € 61.140.460 € • Cycle tourists along the Elbe 2,26 % on entire tourism of Saxony, avarage in Germany 12% • 2.446 jobs in cycle tourism of Saxony only • 4 mil. EUR economic impact in Czechia 2018: 7,8 days, 60,51 € average spending, 50 – 59 years 36,84% 60 – 69 years 20,59% 70 – 79 years 27,55% 41% females 150.000 long distance cycle tourists and 140.000 daily excursionists source: Trendscope 2009 Analysis of user spending Elberadweg Thank you! www.elberadweg.de .
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