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Be Part of the Coming Wave of Mobile Payments

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Be Part of the Coming Wave of Mobile Payments Be Part of the Coming Wave of Mobile Payments Mobile payments are coming and they represent an An Active Industry extraordinary opportunity for retailers. Leading companies are investing heavily in mobile payments throughout the United States: More than 286 million1 Americans have mobile phones 2 and 68% will have smartphones by 2015. People are • In January 2011, Starbucks announced the launch of 3 texting (over 1.5 trillion text messages sent in 2009) and mobile payments in all US company-operated stores, 4 downloading apps (over 3 billion apps in 4 years). allowing customers to pay for in-store purchases with select smartphones They’re shopping, finding out about deals, and buying music, movies, and more. In short, the mobile revolution • In November 2010: has begun and it’s reinventing every aspect of commerce. J AT&T Mobility, T-Mobile USA, and Verizon Wireless The credit, debit, gift and stored value accounts people announced a joint venture, called Isis, to build a carry in wallets today will soon be migrating to an mobile payment network in the United States electronic wallet on their mobile phone, with enhanced functionality such as coupons, receipts, and tickets. J RIM announced that it will support NFC (Near Field Communications, a key technology for mobile And, people will be making payments on their phone in payments) in future Blackberry handsets more places. In fact, they already are – mobile contactless transactions are expected to top 2.2 billion5 in 2011. J Google announced that upcoming Android devices would support NFC and its flagship Nexus S, in stores now, already includes an embedded NFC chip • Apple will reportedly add NFC capabilities to its next generation iPhone in 2011, enabling customers to make J Payments 2:30 purchases by swiping their iPhone at point of sale & Receipts • 4 of the 5 largest U.S. financial institutions (including J Coupons & Offers Bank of America, JPMorgan Chase, Wells Fargo, and U.S. Bancorp) have all announced pilots that use J Transit & Tickets microSD (another key technology) J Banking Services J Personalized Applications firstdata.com Be Part of the Coming Wave of Mobile Payments Here’s How It Can Work 1. A customer presents 2. Customer gets a 3. Retailer sends transactions their phone at purchase confirmation of payment for settlement, just like on their phone any other form of payment Benefits to You Benefits to Your Customers J Position yourself as a market leader on the J Convenience, using a phone that’s always with them, cutting-edge always on, and usually more accessible than a wallet J Win repeat business by offering fast, convenient, J Feel secure and in control of the payment process and secure self-payment methods J Make fast transactions easy, using the payment J Stronger appeal to a younger audience method of their choice J Speed up transactions J Spend less time waiting in line A Global Leader in Electronic Commerce First Data powers the global economy by making it easy, fast and secure for people and businesses around the world to buy goods and services using virtually any form of payment. Serving millions of merchant locations and thousands of card issuers, we have the expertise and insight to help you accelerate your business. Put our intelligence to work for you. For more information, contact your Sales Representative or visit firstdata.com. 1 “Mobile Payment Revolution: How Merchants Can Use Mobile Payment Specifications to Manage Transaction Costs” Whitepaper. First Data. 2010. 2 “Mobile Wallets” Report. Javelin Strategy & Research. January 2011 3 “Mobile Payment Revolution: How Merchants Can Use Mobile Payment Specifications to Manage Transaction Costs” Whitepaper. First Data. 2010. 4 Ibid 5 “Smart Cards in the U.S.: Contactless Payment Cards.” Packaged Facts. May 2007. © 2011 First Data Corporation. All Rights Reserved. All trademarks, service marks and trade names referenced in this material are the property of their respective owners. 402.
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