NEWS RELEASE
FOR IMMEDIATE RELEASE Thursday, November 5, 2015
Contact: Communications Pacific Russell Pang (808) 543-3591 [email protected]
JOHN McNAMARA NAMED PRESIDENT OF COMMUNICATIONS PACIFIC
HONOLULU – John McNamara, who has 31 years of experience in communications, marketing and corporate relations, has been named president of Communications Pacific (CommPac) and will start at the company on Monday, Nov. 16.
McNamara’s responsibilities will include corporate relations, business development, client services, strategic planning, and development of new services and capabilities.
“We enthusiastically welcome John to the CommPac team and look forward to his leadership as we continue to expand and enhance strategic communications, public relations and marketing services, not just for our current clients, but as we identify new opportunities,” said CommPac CEO Kitty Lagareta. “We continually challenge ourselves to meet our clients’ highest expectations and John shares this passion for doing excellent work and delivering results.”
McNamara was the associate athletics director for external affairs at the University of Hawaii at Manoa Athletics Department since January 2004. He supervised the department’s external activities, including marketing, corporate partnerships, media relations, merchandising, advertising, promotions, branding, and licensing.
Topa Financial Center (more) 700 Bishop Street, Suite 600 Honolulu, HI 96813 (more) tel 808.521.5391 fax 808.690.9172
commpac.com
John McNamara Named President of Communications Pacific Page 2
“I’m thrilled about joining the Communications Pacific ohana and working with such a wonderful team of talented professionals,” McNamara said. “CommPac has an outstanding reputation and it’s an honor to work with Kitty Lagareta and her staff to build on the incredible foundation of excellence that has been established over many years.”
During his 11 years at UH, the Corporate Partner Program generated record revenue each year, totaling more than $5 million in cash and trade sponsorships from 83 companies during the 2014-15 sales campaign.
McNamara helped negotiate the department’s eight-year agreement with Under Armour, which provides more than $4 million in cash and trade, and a six-year television agreement with Oceanic Time Warner Cable, which includes a record $2.3 million annual rights fee.
He was the department’s primary liaison to Oceanic Time Warner Cable (television partner), ESPN 1420 (radio partner), and the Honolulu Star-Advertiser (publications partner) and oversaw the print, television, radio, and Internet advertising campaigns for season, mini-packs and individual game tickets for the six UH sports in which tickets are sold. UH received the “Outstanding E-Marketing” award from the American Marketing Association (Hawai‘i chapter) for its Internet marketing and ticketing initiatives in 2008.
Under McNamara’s watch, additional emphasis was placed on Internet-based initiatives and emerging digital technologies, leading to increased traffic on the department’s website (HawaiiAthletics.com), Facebook, Twitter, YouTube, and Instagram accounts, as well as an e-mail database of more than 93,000 for UH’s weekly e-newsletter (H-Mail).
He also supervised the department’s H-Zone merchandising operation, which includes three retail outlets (Ward Center, Stan Sheriff Center, and Les Murakami Stadium) and a website (H-ZoneOnline.com).
(more)
John McNamara Named President of Communications Pacific Page 3
Prior to coming to Hawaii, McNamara was a senior administrator at three collegiate conference headquarters (Mid-American Conference in Toledo, Ohio; Western Athletic Conference in Denver, Colorado; and Conference USA in Chicago, Illinois), where he worked with 41 different universities and was responsible for the development, coordination, and implementation of national, regional and local marketing and media relations programs.
McNamara graduated from the University of Toledo in 1985 with a bachelor of arts in communications, specializing in TV broadcasting and minoring in political science.
He is married to Sherry Menor-McNamara and the couple resides in Honolulu.
About Communications Pacific
Communications Pacific is Hawaii’s leading integrated communications company, offering public relations, marketing, community building, crisis communication and enculturation services. CommPac is a trusted advisor to clients and partners. It strives not only to bring clients success, but also, in every way possible, to strengthen communities, the economy, and the social and cultural fiber of these Islands. For more than four decades, CommPac has provided strategic – and creative – communications counsel that gets results. It is a member of IPREX, one of the largest international partnerships of independent communications firms in major markets around the globe, providing clients with global reach while working with the local expertise of its award-winning partner firms.
commpac.com @commpac facebook.com/commpac
# # # #