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Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Taming Dragons A Breakthrough Approach to AI for Business Leaders Presented at the O'Reilly AI Conference in San Francisco Page 1 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Presented at the O'Reilly AI Conference in San Francisco Page 2 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Here’s what we’re going to do today: 1. Provide clarity 2. Seed your plan 3. Prepare for launch Presented at the O'Reilly AI Conference in San Francisco Page 3 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Terminology matters Big Data Machine Artificial Learning Intelligence Fuel Engine Mechanical Power Presented at the O'Reilly AI Conference in San Francisco Page 4 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Automation Analytics next-generation skip-generation opportunities opportunities Presented at the O'Reilly AI Conference in San Francisco Page 5 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] The primary purpose of automation is to perform a repetitive task previously performed by humans. Presented at the O'Reilly AI Conference in San Francisco Page 6 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Automation is no longer limited to mechanical applications Vision Speech Language Robotics Current Visual inspection Voice call trees OCR Robotic arms Cheaper Video security Chatbots Translation Robotic order fulfillment Object ID in image Faster Video transcription Sentiment analysis Precision farming posts Better Radiology Voice ID Author ID Hazardous conditions Presented at the O'Reilly AI Conference in San Francisco Page 7 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Framing the Opportunity: Imagery If you could identify something specific in photographs, illustrations and/or video, what could you do with that data? EXAMPLE If you could identify a candidate’s facial expressions, you could better evaluate his/her interest in the job. Presented at the O'Reilly AI Conference in San Francisco Page 8 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Your turn… If you could identify ___________________ in _____________________, you could ___________________________. Hint: sources could include anything from social media to surveillance footage to product/service-related image capture, to name a few. Presented at the O'Reilly AI Conference in San Francisco Page 9 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Framing the Opportunity: Audio If you could recognize something specific in live and recorded audio sources, what could you do with that data? EXAMPLE If you could recognize a customer’s emotional state in his/her tone of voice, you could customize our response. Presented at the O'Reilly AI Conference in San Francisco Page 10 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Your turn… If you could recognize ___________________ in ___________________, you could ___________________________. Hint: audio sources could include data you capture (customer service interactions) as well as data you consume (podcasts). Presented at the O'Reilly AI Conference in San Francisco Page 11 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Framing the Opportunity: Language If you could interpret something in the language you generate and consume, what could you do with that data? EXAMPLE If you could interpret sentiment in the claims forms you process, you could minimize settlement pay-outs. Presented at the O'Reilly AI Conference in San Francisco Page 12 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Your turn… If you could interpret ___________________ in ____________________, you could ___________________________. Hint: consider focusing on one source, something your company, customers, competitors or outside content producers produce. Presented at the O'Reilly AI Conference in San Francisco Page 13 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Automation Analytics next-generation skip-generation opportunities opportunities Presented at the O'Reilly AI Conference in San Francisco Page 14 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Sample Data Algorithm New Data StatisticalModel Model Prediction Presented at the O'Reilly AI Conference in San Francisco Page 15 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Training Data Algorithm New Data MachineStatistical Learning Model Model Prediction Presented at the O'Reilly AI Conference in San Francisco Page 16 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] The Humble Regression Model Presented at the O'Reilly AI Conference in San Francisco Page 17 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Sales Regression Model Presented at the O'Reilly AI Conference in San Francisco Page 18 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] What’s changed? • Hyper-connected world makes 100% sampling feasible • Massive amounts of data on each individual customer • We can predict their behavior without even asking Presented at the O'Reilly AI Conference in San Francisco Page 19 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Presented at the O'Reilly AI Conference in San Francisco Page 20 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Presented at the O'Reilly AI Conference in San Francisco Page 21 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Presented at the O'Reilly AI Conference in San Francisco Page 22 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] At the heart of every AI application is a machine learning model. Presented at the O'Reilly AI Conference in San Francisco Page 23 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] 1 Number 2 Probability 3 Category Presented at the O'Reilly AI Conference in San Francisco Page 24 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Number Models • Similar to “traditional” regression models, just much more data • Useful for predicting an exact quantity in advance • Can be any continuous unit of measure: $, time, units, degrees Presented at the O'Reilly AI Conference in San Francisco Page 25 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Number Model Historical Forecasting Quarterly Sales $ per Demographics, interests, purchase history, … quarter Customer 1 $557 Customer 2 $667 Customer 3 $223 Customer n $1009 New Data Presented at the O'Reilly AI Conference in San Francisco Page 26 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Number Model Historical Customer Forecasting Lifetime Value Lifetime Demographics, interests, purchase history, … spend Customer 1 $3556 Customer 2 $456 Customer 3 $1225 Customer n $3778 New customer Presented at the O'Reilly AI Conference in San Francisco Page 27 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai copyright: milk+honey [email protected] Number Model Historical Forecasting Maximum Price Max Demographics, interests, purchase history, … Price Customer 1 $23.00 Customer 2 $14.00 Customer 3 $38.00 Customer n $26.00 New sale Presented at the O'Reilly AI Conference in San Francisco Page 28 September 5, 2018 Taming Dragons: A breakthrough approach to AI for business leaders milkandhoney.ai