View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by AIS Electronic Library (AISeL) Communications of the Association for Information Systems Volume 22 Article 35 4-2008 Rethinking the Business Model with RFID Faouzi Kamoun University of Dubai,
[email protected] Follow this and additional works at: https://aisel.aisnet.org/cais Recommended Citation Kamoun, Faouzi (2008) "Rethinking the Business Model with RFID," Communications of the Association for Information Systems: Vol. 22 , Article 35. DOI: 10.17705/1CAIS.02235 Available at: https://aisel.aisnet.org/cais/vol22/iss1/35 This material is brought to you by the AIS Journals at AIS Electronic Library (AISeL). It has been accepted for inclusion in Communications of the Association for Information Systems by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact
[email protected]. Rethinking the Business Model with RFID Faouzi Kamoun College of Information Technology. University of Dubai. P.O. Box. 14143. Dubai. UAE E-mail:
[email protected] Radio Frequency Identification (RFID) is an enabling technology that can provide organizations with unprecedented improved visibility and traceability of items throughout their journey in the value chain. This paper explores how RFID can impact traditional business models or create new ones. In particular, we propose an RFID business model framework and use it to show how value can be created for organizations, suppliers, customers, and business partners. We also identify the major dynamic phases of RFID and their corresponding impact on RFID business models. A taxonomy of 12 specific RFID business models is also presented, reflecting the wide spectrum of potential directions and applications of the technology.