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Media Kit-HSR REC-061520.Indd JAMA Network Health Systems & Recruitment Advertising Media Kit 2020 Helping you achieve your advertising and recruitment goals is our number one job. Advertising dedicated to Physician Engagement Health Systems | Marketing and Advertising Agencies | Staffi ng and Recruitment Firms | CME | Associations and Conventions | Physician Products and Services Health Systems and Recruitment Advertising OfferingOffering a holistica holistic and and consultative consultative approach approach to to your your PhysicianPhysician Engagement Engagement needs needs JAMA Network is a family HelpingOur mission you attainis of peer-reviewed medical journals that includes our yourto put advertising your Health fl agship journal JAMA® plus 11 other general and andSystem’s recruitment needs at specialty medical journals, both in print and online. We goalsthe center is our of number our invite you to join a community of responsible advertisers oneworld. job. offering products, recruitment, and services of interest to physicians and other health professionals. 2 JAMA Network can customize campaigns Our consultative approach to the recruiter’s for any brand awareness or recruitment individual needs makes it easier than advertising goal. ever for physicians to find your jobs. Our Our staff will build customized media experienced staff is ready to help you with campaigns around your health system’s a variety of time saving advertising products, needs, including print, digital, and native full service reporting, and a simplified content. process for posting open positions. With the new JAMA Career Center, posting jobs and connecting with qualifiedpassive and active physician job seekers has never been easier. Health Systems and Recruitment Advertising Media Kit 2020 3 JAMA Network Facts Two Core Offerings JAMA Network Readership by Career Stage 2019 Pageviews (Monthly Average) Pageviews 2019 Journals Average per month 40% JAMA® 2,800,000 35% JAMA Cardiology 154,000 30% JAMA Dermatology 444,000 25% JAMA Internal Medicine 797,000 20% JAMA Neurology 350,000 15% 10% JAMA Oncology 217,000 5% JAMA Ophthalmology 249,000 0% JAMA Otolaryngology-HNS 217,000 Age 18 - 24 Med School - Resident Age 35 - 54 Mid Career JAMA Pediatrics 421,000 Age 25 - 34 Early Career Age 55+ End of Career/Retirement JAMA Psychiatry 430,000 Source: JAMA Network internal data 2019 JAMA Surgery 329,000 JAMA Network Open 336,000 Open Access, Online Only platform Qualifi ed Circulation (July 2019) and Impact Factor Rankings (2018) Journal Circulation Impact Factor JAMA 286,414 Top 3 Impact Factor JAMA Cardiology 1,214 Top 10 Impact Factor JAMA Dermatology 13,940 #1 Impact Factor Ranking JAMA Internal Medicine 6,716 Top 10 Impact Factor JAMA Neurology 6,000 Top 10 Impact Factor JAMA Oncology 15,578 Top 10 Impact Factor JAMA Ophthalmology 11,552 Top 10 Impact Factor JAMA Otolaryngology-HNS 2,416 #1 Impact Factor Ranking JAMA Pediatrics 3,612 #1 Impact Factor Ranking JAMA Psychiatry 5,310 Top 3 Impact Factor JAMA Surgery Limited Circ – Online Primarily #1 Impact Factor Ranking Source: Clarivate Analytics 2019 Release of Journal Citation Reports® (JCR) Science Edition based on 2018 Web of ScienceTM data, extracted 6/20/2019. 4 Two Core Offerings 1 2 Brand Awareness Advertising Physician Recruitment CME | Associations and Conventions | Recruitment Teams | Staffi ng Firms | Physician Products and Services Ad Agencies | Legals ◆ PRINT: Display ads, covertips, and polybags ◆ JOB BOARD: jamacareercenter.com to reach passive and active job seekers ◆ DIGITAL: Banner ads (impression based), takeovers and rich media ◆ DIGITAL: Highly targeted digital display ads by job title to ideal candidates ◆ EMAIL ALERTS: 100% SOV sponsorship with specialty or content targeting ◆ PRINT: Word block, display recruitment and front of book upgrades ◆ NATIVE CONTENT: Custom content on JAMA Career Center or curated JAMA Network ◆ EMAIL ALERTS: 100% SOV sponsorship with content microsites specialty or journal-based targeting ◆ NATIVE CONTENT: Custom content on jamacareercenter.com Health Systems and Recruitment Advertising Media Kit 2020 5 2 Brand Print Advertising with the JAMA Network Awareness Advertising There are 4 types of Brand Awareness ◆ Products Run within JAMA or 11 independent specialty journals JAMA publishes weekly Specialty journals publish monthly ◆ Advertise in the front of book OR within the recruitment sections ◆ Custom geo-targeted print distribution down 1 to state level Digital Banner Advertising across the JAMA Network websites ◆ Creative Design Services available – ask for pricing ◆ Run of site by individual journal Recruitment 1x Insertion Front of Book Section ◆ CPM or fl at rate campaigns Full Page ◆ Rich media ads on article level and full site interstitials JAMA $9,360 $7,200 ◆ Reader behavior targeting with user affi nity targeting! Specialty Journals $1,625 $1,250 1/2 Page JAMA $6,552 $5,040 Specialty Journals $1,138 $875 Your ad goes here 1/4 Page JAMA $3,744 $2,880 Specialty Journals $813 $625 1/6 Page JAMA $2,808 $2,160 Your ad goes here Specialty Journals $650 $500 Column JAMA N/A $720 Specialty Journals N/A $125 Buy 3 ads, get the 4th FREE!* Color Charge—fl at rate any size • JAMA—$1100 per issue CPM ranges from $65 - $200 • Specialties—$750 per issue Get a quote based on Inventory Availability Today! * Offer may have limitations based on campaign components. Ask rep for details. 6 3 Email Alerts Sponsored Banner Ads ◆ 100% share of voice banner ◆ Weekly email content alignment at fl at rates ◆ Email engagement is opt-in 4 Native Content ◆ Align your brand with custom curated JAMA Network content ◆ Microsite built around your specialty content needs ◆ Includes microsite, display ad ownership and Your ad goes here distribution strategies Call for custom pricing! Your ad goes here Pricing ranges from $1,000 – $6,000. Get a quote based on inventory Availability today! HealthHealth Systems Systems and & Recruitment Advertising Media Kit 2020 7 Find Your Fit Physician Recruiter First | Pipeline Focused | Results Driven ◆ Consistent engagement to passive and active Recruitment physician job seekers throughout the entire JAMA Network ◆ 5,000+ active job listings ◆ 6,500+ passive job seeker redirected to job applicants from JAMA Network content monthly There are 4 types ◆ 150,000+ display banner impressions a month of Recruitment Advertising Services Your ad goes here Your ad goes here 8 Your needs are our TOP priority Health Systems and Recruitment Advertising Media Kit 2020 9 1 2 3 4 There are 4 types of Recruitment Advertising Services 1 Job Board Volume site wrap Multi-Job Slot Packs ◆ Consistent daily fl ow of live active jobs ◆ Slot packs allow for pick and choose posts ◆ Postings update 3x a week ◆ Slots remain available on account for 1 year ◆ Full access to the JAMA Network passive ◆ Full access to the JAMA Network passive audience widget audience widget ◆ Easiest to use ◆ Manual process for job selection and posting ◆ Works with ATS or API feed ◆ Works without data feeds ◆ Full access recruiter account with ◆ Full access recruiter account with daily reporting on views and applications daily reporting on views and applications Includes: Includes: Premium Post Upgrade Premium Post Upgrade Featured Employer Featured Job Up to 10 featured jobs / month Company Profi le and Logo Company Profi le and Logo BEST OFFER! 90-Day Packs can be repurposed 90-day Pack Size 30-day 60-day Pricing ranges from 10 jobs to unlimited jobs repurpose for a monthly charge. Call for a quote! 3 Pack $1,216 $2,239 $3,109 6 Pack $2,349 $4,311 $4,698 12 Pack $4,422 $8,070 $9,949 24 Pack $8,291 $15,034 $19,898 PROMO: Contract 2x - 24pk (48 total) | Additional 20% OFF Contract 3x - 24pk (72 total) | Additional 30% OFF Contract 4x - 24pk (96 total) | Additional 40% OFF 10 2 Digital Banner Ads Power Position Packs ◆ Identify and Promote jobs that need extra attention ◆ Targeted Display Impressions boosted to both passive and active Job Seekers ◆ Drives traffi c directly from ad to your JAMA Career Center Job Posting ◆ Creative design services available Pack Size Impressions per unit Net Cost 1 Pack 4,000 $800 6 Pack 4,000 per unit $3,000 Step 1 12 Pack 4,000 per unit $5,500 Identify which live posting need a 24 Pack 4,000 per unit $10,000 power boost. Our team will align 1x Email Alert - TBD Specialty $1,000 the needs of that listing and job title 100% SOV with custom targeting for your power positions. 20,000 Active Job $50 CPM $1,000 Seeker Impressions Your power position ad here Your power position ad here Your power position ad here Step 2 Step 3 Display ads serve to passive Your ads visually promote your physicians while they read and brand identity and the job posting engage in JAMA Network content. by title and details. Physicians that Targeting allows your ad to only receive your ad are encouraged serve those reading content that to click to apply, then are redirected aligns with your specifi c posting to your application page on requirements. JAMA Career Center. Health Systems and Recruitment Advertising Media Kit 2020 11 3 Print Ads Two types of print ads in the Display Ad Recruitment Section Job Title Branding 1x Insertion Branding: ads designed for the health system with Online Only as a whole Full Page Job title: ads designed to showcase a specific JAMA $8,100 $7,200 job by title and posting detail Specialty Journals $1,475 $1,250 ◆ Job title ads include 30 days online plus bonus 1/2 Page top job upgrade | company profile and logo* JAMA $5,670 $5,040 ◆ All typesetting charges included Specialty Journals $1,033 $875 1/4 Page ◆ Creative design services available! JAMA $3,240 $2,880 Color Charge—flat rate any size Specialty Journals $738 $625 • JAMA—$1,100 per issue 1/6 Page • Specialties—$750 per issue JAMA $2,430 $2,160 * Minimum size accepted 1/6 ad Specialty Journals $590 $500 Column JAMA $720 N/A Word Block Ads Specialty Journals $125 N/A ◆ Single Use blocks include 7 days on the JAMA Career Center ◆ Monthly Bundle of word blocks includes 30 days, plus company profile and logo Buy 3 ads, get the 4th FREE! * * Offer may have limitations based on campaign components.
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