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Branding Guidelines M Minimum Free Space AreaNatural History height of M Minimum Free Space Area height of M .75 height of M .75 height of M .75 height of M Minimum Free Space Area For any further information or height of M clarification please contact: Archaeology National Museum of Ireland .75 height of M .75 height of M The Marketing Department, National Museum of Ireland, Ard-Mhúsaem na hÉireann Collins Barracks, .75 height of M Benburb Street, Dublin 7 height of M Telephone (01) 677 7444 Fax (01) 677 7450 E-mail: [email protected] Visit www.museum.ie .75 height of M Country Life .75 height of M National Museum of Ireland Ard-Mhúsaem na hÉireann Minimum Free Space Area VISUAL IDENTITY GUIDELINES Decorative height of M National Museum of Ireland Arts & History .75 height of M Ard-Mhúsaem na hÉireann Minimum Free Space.75 height of MArea Natural History National Museum of Ireland A In Roman times, Ireland produced its own distinctive responses to the Latin alphabet, ogham. Later, with their enthusiastic acceptance of Christianity, the Irish popularised a uniquely attractive script of the Latin alphabet, which transmitted to Carolingian Europe and survives in use to this day where it is also the inspiration of the ‘Museum’ logotype. Man has always used signs and symbols to express his individuality, pride, loyalty, and ownership. The power of symbols remains elusive and mysterious – a simple form can instantaneously trigger recall and arouse emotion, whether emblazoned on a flag, etched in stone, or printed on a poster. At its most reduced expression, the visual identity for the National Museum of Ireland echoes through our unique ‘Museum’ logotype. Our identity however is more than just a ‘logotype’, it is a system of graphic elements which when properly combined, present our context and purpose, our idealism and our sense of our role in the life of the nation. Clear effective presentation is very important for a cultural "The shorthand of a single sign can evoke history, express or provoke institution as large and diverse as ours. For this reason, emotion, define identity or deliver complicated scientific information considerable care and attention has been given to the design irrespective of language and culture." elements of our identity. Clare Gibson - Signs and Symbols, An Illustrated Guide to their Meaning and Origins, Grange Books 1996 Our identity guidelines exist to help everyone, in every Museum location, to apply the identity correctly and consistently so that it does what we want it to do, goes where we want it to go and makes the impression we want it to make. Go n-éirí linn. Rath Dé ar an obair! Dr. Patrick F. Wallace, Director, National Museum of Ireland. April 2004 Minimum Free Space Area These guidelines provide instructions for the use of the Archaeology Minimum Free Space Area National Museum of Ireland’s visual identity. It should be used in Minimum Free Space Area conjunction with original height of M height of M digital artworks. height of M Minimum Free Space Area .75 height of M height.75 height of M CountryM Minimum Life Free Space Area Director’s Introduction Archaeology.75 height of M .75 height of M 1 Contents 2 Organisational Structure . height of M height of M 3 What we mean by a Visual Identity Archaeology height of M 4 The Museum Master Mark .75 height of M 5 Clear Space & Minimum Size .75 height of M colour .75 height of M 1234567890 6-7 Museum Family - Single Identities abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz .75 height of M 8-9 Museum Family - Using Grids ABCDEFGu&lc Italic1234567890 logotypeDecorativisualve ABCDEFG 10-11 Museum Family - Group Identity Minimum Free Space Area Country Lifeabcdefghijklmnopqrstuvwxyz Arts & identityHistory abcdefghijklmnopqrstuvwxyz Roman1234567890 12-13 Typography ABCDEFG Colour abcdefghijklmnopqrstuvwxyz 14-15 abcdefghijklmnopqrstuvwxyz type 16-17 Museum Badge - Third Party Usage height of M CountrySans Life 18-20 Incorrect Uses .75 height of M 21 Glossary of Terms .75 height of M Minimum Free Space Area Natural History Minimum Free Space Area Decorative Arts & History height of M Decorative height of M Minimum Free Space Area .75 height of M Arts & History 1 .75 height of M .75 height of M 3 . The National Museum of Ireland: Organisational Structure What we mean by a Visual Identity The National Museum of Ireland is the central state institution Our visual identity is more than just a containing the portable artefacts and specimen of Ireland logo, it is a system which makes our communications easier to manage and communicate. The system is a series of graphic elements, including the Museum Logotype, the full title of the Museum in both English and Irish, a complex colour Logotype & Museum Title palette and carefully selected primary and supportive typography. Archaeology Country Life Decorative Arts & History Natural History These are combined in an organised manner to create a strong unified visual identity. colour logotype visual Located at Kildare Located at Turlough Located at Collins Located at Merrion identity Street, Dublin 2, the Park, Castlebar, Barracks, Benburb Street, Dublin 2. This Museum of County Mayo. This is Street, Dublin 7. museum has Archaeology is the the latest addition to This museum is approximately ten type national repository the National home to a wide thousand animals on for all archeological Museum of Ireland range of objects display which have objects found in and is the first which include been drawn from the Colour Ireland. This museum branch of the weaponry, furniture, museum's collections houses over National Museum to silver, ceramics and of over two million 2,000,000 artefacts be situated outside glassware, as well as specimens. These The Visual Identity is the organisation’s which range in date Dublin. The museum examples of folklife collections have been signature and as with our own between 7000BC opened to the public and costume. The accumulating for signatures, consistency and accuracy are and the late medieval in September 2001. exhibitions have over two centuries. 1234567890 important for recognition. abcdefghijklmnopqrstuvwxyz period. The exhibitions been designed in abcdefghijklmnopqrstuvwxyz innovative and ABCDEFGu&lc portray the lives of Italic1234567890 ordinary people who contemporary A consistent, well written signature also ABCDEFG abcdefghijklmnopqrstuvwxyz lived in rural Ireland galleries. conveys a sense of stability and abcdefghijklmnopqrstuvwxyz in the period 1850 – professionalism. As such, it is important Roman1234567890 1950. ABCDEFG only to use the correct artwork when abcdefghijklmnopqrstuvwxyz reproducing the Identity. abcdefghijklmnopqrstuvwxyzSans The various identity artworks have been saved as Adobe Illustrator EPS files and are available through our Marketing Department on disc or as compressed Typography downloadable files from our website, www.museum.ie 2 3 The Museum Master Mark Clear Space Area & Minimum Sizes Minimum Free Space Area height of M .75 height of M .75 height of M There is a minimum free area which The area is determined by the height of should be maintained around the marks the first letter M of the word MUSEUM within the Museum group. as illustrated here. The blue line around the group mark represents its minimum No other typographicMinimum Free or illustrative Space Area free area. In instances where the four elements should encroach into this members of the group are used together clear space area. the group mark should be used. Natural History Archaeology height of M35mm 40mm .75 height of M .75 height of M Country Life Decorative Arts & History The Museum Master Mark is made up of The size relationship between the Minimum size reproduction Museum Badge for Third Party usage only. a) the Museum Logotype and b) the full Museum logotype and title should never Absolute minimum size 35mm Absolute minimum size no less than 40mm, title of the Museum in both English and be altered. see page 16 for various artworks Irish. 4 5 Museum Family - Single Identities The Museum Family - Single Identities - Reverse Bands Minimum Free Space Area Minimum Free Space Area height of M Archaeology .75 height of M height of M Archaeology .75 height of M .75 height of M .75 height of M Minimum Free Space Area height of M CountryArchaeology Life .75 height of M .75 height of M Country Life CountryDecorati veLife Arts & History Arts & History DecoratiNatural History Historyve Arts & History Decorative Arts & History Using solid colour banding options Black & White production with 60% Natural History screens of black The blue line around each of the Natural History subsidiary identities above represents their respective minimum free areas. When producing material such as advertising, promotional literature or signage that is exclusively for one of the museum locations, only the respective The extensive Museum Collections are These single identities are made up of subsidiary identity should be used. on display at four different locations the Museum Logotype, the full name of around the country. the museum, the collection description and a specific colour reference. These four locations have specific versions of the museum visual identity The size relationship between the Museum logotype, the collection which help identify clear differences The subsidiary identity artworks have been saved as Irish Version for Country Life available through our description and the specific colour between the collections while Adobe Illustrator EPS files and are available through our Marketing Department. maintaining the appearance of the should never be altered. Marketing Department. Museum family identity. 6 7 Museum Family - Using Grids Natural History Decorative Arts & History Country Life Archaeology DL Format Grid To help apply the identity in a controlled and consistent way, use a grid structure Archaeology & History and the colour banding to create Decorative Arts & History appropriate picture and text fields. You can ‘extend’ the band into panel shapes and use various ‘tints’ of the corporate colours. Please maintain the size and spacial integrity between branding elements - Logotype - Typography - etc.
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