Using Corporate Social Responsibility (CSR) to Build Brands
Using Corporate Social Responsibility (CSR) to Build Brands: A Case Study of Vodafone Ghana Ltd George Kofi Amoako Thesis submitted in fulfilment of the requirements for the award of the degree of Doctor of Philosophy in Marketing April, 2017 Declaration ―I, George K. Amoako, declare that the PhD thesis entitled Using Corporate Social Responsibility (CSR) to Build Brands: A Case Study of Vodafone Ghana Ltd contains no material that has been submitted previously, in whole or in part, for the award of any other academic degree or diploma. Except where otherwise indicated, this thesis is my own work‖. Signature: ___________________ Date: ______________________ II Acknowledgements This thesis would not have been possible without the support of numerous people, whom I wish to acknowledge. First, my deepest gratitude goes to my principal supervisor, Professor Nana Owusu Frimpong, for his commitment, invaluable supervision, scholarly support and dedication of time, without which this thesis would not have become a reality. Secondly, I am thankful to my co-supervisor, Dr. Edwin Muji, for his scholarly support and commitment of time throughout this process. My sincere thanks go to the management of Central University College, Accra, Ghana, for their financial and moral support. Furthermore, I am grateful to Chiara Francesconi, Research Administrative Officer at the Faculty of Business and Law, London Metropolitan University, for her frequent responses to my enquiries during my PhD work: I will admire their dedication throughout my life. I could not have completed this journey without the love and friendship of my family and friends. III Dedication This thesis is dedicated to my beloved wife, Cynthia Amoako, and my three children, Nkosuo, Yaw and Nhyira, for their love, patience and encouragement during this long journey and to my beloved brother, Rev.
[Show full text]