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Atlantis Press SARL Advances in Social Science, Education and Humanities Research, volume 544 Proceedings of the International Conference on Science and Technology on Social Science (ICAST-SS 2020) Design Village Tourism Package Model to Support the Application of Estate Tourism Program in East Nusa Tenggara Sari Bandaso Tandilino*, Melki Kabu Travel Business Study Program State Polytechnic of Kupang Kupang, Indonesia *[email protected] Abstract—East Nusa Tenggara Province consists of hundreds jobs that provide many job opportunities. This can be seen of island, which are about 550 of them. However, most tourists from figure 1 the increasing number of foreign tourists visiting only recognize three major islands called Flores, Sumba, and from 2014 to 2018. Timor, and government determines tourism development as the prime mover of the province's economy which is implemented in the development of estate tourism in seven priority destinations, namely Fatumnasi, Lamalera, Thousand Mouth, Liman Beach, Kelimutu Lake, Wolwal and Praimadita. Researcher can conclude that the main problem is the absence of making tour packages specially made by the village community in offering destination packages. This can occur due to a lack of knowledge and understanding from the village community in designing tour packages. This is very important because making an itinerary or tour package really helps the community in selling and promoting tourist destinations. The purpose of this research is to make a design model for tourism packages in the tourism estate of East Nusa Tenggara. The result is design of tour packages must be uses time distribution, the distance travelled to a Fig. 1. Number of foreign tourists destination, the total amount of costs incurred to manage the destination, and the benefits expected to obtain an alternative The average growth in visits by foreign tourists (tourists) to tour package design model in seven NTT estate tourism Indonesia in the last five years (2014-2018) increased from destinations. 9.43 million people to 15.81 million people. The increasing number of tourists has made the Indonesian government Keywords—village tourism package model, East Nusa continue to improve. Infrastructure development and Tenggara, Estate tourism program promotion of tourist destinations are the goals of local and central governments to attract more tourists. For the State of I. INTRODUCTION Indonesia, tourism is a very promising sector. The government and the tourism office are trying to improve the tourism UNWTO defines tourism as a human activity who industry. So that tourism in Indonesia has its own charm, as undertakes and lives in a travel destination outside of their well as has the selling power of the international economy. Of daily environment or area. Tourism has become one of the course, by improving the service, quality and quality of the main drivers of the global economy with a very fast rate of Indonesian tourism sector. Indonesia has many interesting and development. The development of tourism as an industry that must-visit destinations; these destinations are scattered in prioritizes services and services shows a very promising role various provinces in Indonesia. One of them is the province of for the economic growth of a country. This fact is probably due East Nusa Tenggara (NTT). NTT Province is one of the to the great interest of the world community who have begun to provinces in Indonesia which has many destinations and as one see that traveling is a necessity. The State of Indonesia has of the tourist destinations that have promising prospects for extraordinary natural wealth and a variety of different cultures cultural uniqueness and natural beauty that has the potential to and customs, scattered all over the archipelago. With this attract tourists, both domestic and foreign tourists. natural wealth, Indonesia can earn foreign exchange. The addition of foreign exchange in line with the creation of many Copyright © 2021 The Authors. Published by Atlantis Press SARL. This is an open access article distributed under the CC BY-NC 4.0 license -http://creativecommons.org/licenses/by-nc/4.0/. 299 Advances in Social Science, Education and Humanities Research, volume 544 Indonesia consists of numerous provinces and all of them in Palawan, Philippines, and the tourist area of Makaibari Tea are unique. Located in the east part of the nation, East Nusa Estate in West Bengal India, which marginalizes local farmers. Tenggara Province has become one of the best vacation However, this tourism estate defines one village as the main destinations especially for those who look for mesmerizing village and is supported by other supporting villages that are natural attractions and unique local traditions. The name of the located around the village. capital is Kupang City and it even features an international airport. No wonder, the province is quite famous among Based on the results of direct observations of seven foreign tourists as well. The next interesting feature of the destinations, questionnaires and focus group discussions that region is the presence of famous woven fabric for tourists to have been carried out from September 2019 to March 2020, buy when visiting the region. The first recognizable potential several problems can be identified such as the number of visits to 7 destinations that increased significantly but were not of East Nusa Tenggara Province is definitely its natural beauty. Many natural attractions are available for tourists to explore followed by an increase in community income. it is unclear especially the beaches. That means tourists can spend beautiful whether the estate tourism management institution based on holidays in those places either with friends or families. community-based tourism and conceptually estate tourism as a Moreover, the options are just too many so it takes much time point of centre for economic growth in the surrounding rural to explore those all. Not only they can enjoy beach walking, areas. they are able to do other fun things like snorkelling, In the tourism awareness, people in Fatumnasi, exploration, and photography. It’s seeking white sand, Pramaditha, Daeama villages are still lacking, while in Wolwal spectacular diving and surf, bubbling hot springs, majestic and Liman it is sufficient and in Koanara and Lamalera it is waterfalls and hidden traditional villages East Nusa Tenggara high. The tourism package is only available in Koanara Village is your wonderland. Spreading west from the Wallace Line and in the other 6 villages there are no village tour packages dividing Asia from Australasia, this archipelago is jungle-green available. And based on 6 problems, namely tourism wariness, in the north and tending to drier savannah in the south and east. tourism package, accommodation, accessibility, community In between are limitless surf breaks and barrels, technicolor based tourism and awareness tourism groups identified in the 7 volcanic lakes, pink-sand beaches, swaggering dragons and villages, it can be concluded that only tourism packages are underwater worlds filled with colour and creatures. only available in Koanara Village while the other 6 villages are The East Nusa Tenggara Provincial Government not yet available. determines tourism development as the prime mover of the Yufen Dong [1] concluded that tour package planning was province's economy which is implemented in the development carried out in the form of cooperation with hotels in these of estate tourism in seven priority destinations, namely destinations, Swandewi [2] concluded that the design of tour Fatumnasi, Lamalera, Thousand Mouth, Liman Beach, packages was carried out in coastal tourism areas, Khanan [3] Kelimutu Lake, Wolwal and Praimadita. The purpose of this concluded that the design of tour packages was based on research is to make a design model for tourism packages in the market segmentation of visiting tourists, Syariza Abdul tourism estate of East Nusa Tenggara. Rahman [4] concluded that the comparison between the The development of this tourism village area includes all uneconomic and economic itinerary, and Chung-Ling Kuo [5] tourism services and accessories, namely attractions, access, concluded that there are six package tours can be planned accommodation, amenities, and awareness. The completeness through three traffic and transportation tools (tourist coach, of the 5As is the key in describing the concept of a Tourism railroad, and minibus) and four tourism resources (natural Estate. 5A also shows the readiness of tourism destinations in experiences, cultural exploration, shopping and cuisine, and meeting tourist needs. If one of them does not exist, it is said event participation. Based on the conclusions of the previous researchers, it was determined that the gap in this research is on that tourism development will not succeed in boosting economic growth. the 4Ps, namely attractions, accommodation, accessibility, amenities and awareness of tourism village communities. in There is something unique about choosing the name receiving tourists. tourism estate. The term Tourism Estate has never been coined by other regions or countries in formulating the concept of A. Formulation of the Problem tourism development. This term is more widely used in small How is the tour package design model in the East Nusa areas such as resorts or tourist areas that offer complete Tenggara Indonesia estate tourism destination? services such as lodging, restaurants, various tourist activities, and entertainment. All the
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